We do education differently

The traditional method of education is broken, so we came up with our own. Instead of treating education as a linear mechanical process, we treat it as a non-linear symbiotic process (like nature).

  • Linear education (old)

    Most universities and online courses use a linear education system that resembles an assembly line. The student consumes unpersonalized information and then is expected to achieve real world results.

    Linear education (old)
  • Non-linear education (new) uses a non-linear education system that resembles the symbiotic process of nature. We provide an environment, building blocks, mental reprogramming, real world application and feedback so you can optimize for and achieve your life goals.

    Non-linear education (new)

How our method works

Traditional education systems produce cookie-cutter humans with no souls or uniqueness. We provide students with an environment and building blocks — then we let emergence happen.

  • Environment

    A students ability to grow is heavily influenced by their environment. We provide the ultimate learning environment with online community, accountability, live Q&A's and mentorship.

  • Building blocks

    Students are unique and creative, so instead of killing that part of them (like most), we provide them with building blocks of information and let them arrange them anyway they like!

  • Mental reprogramming

    The #1 killer of education is psychological, not logical. For students to learn and evolve, we must reprogram their minds to enhance awareness, cognition and remove delusions.

  • Real-world application

    In theory, theory and practice are the same. In practice, they are not. We cover the theory, then instantly apply it in the real world to see what happens. This creates "thinker doers".

  • Real-world goals

    Certificates and degrees are abstractions that don't reflect reality and give false entitlement. Our students don't get certificates, they aim for, optimize and achieve the real-world goal.

The proof is in the numbers

Does our method of education work? There's only one way to find out, by seeing whether our students actually succeeded in the real world. Here's the numbers to date (we're just getting started).

  • 20,000

    Active students

  • $690m

    Revenue earned by students

  • 52

    Millionaire students

4.9 Stars from 3,788 customer reviews 22% of reviews include the word "love"

Full Stack

We teach the full stack

Most courses teach a specific skill like sales or marketing, this creates clueless entrepreneurs who don't understand the whole. To succeed in business you need to learn the "full stack" — five interconnected layers of consciousness built ontop of each other

  1. Mental awareness — Identity, purpose, discipline, beliefs
  2. Mental cognition — Focus, plans, prioritize, problem solving
  3. Business principles — Frameworks, concepts, mental models
  4. Business disciplines — Strategy, product, marketing, sales
  5. Business processes — Tools, systems, workflows, metrics

All five layers are explained below...

Layer 1. Mental awareness

Mental awareness is the boot loader for everything. It's responsible for your identity, self image, belief systems, awareness of your own actions, thoughts and behavior.

It's the "awake and alert" function that allows you to catch things, identify patterns, think rationally and avoid delusions, and your ability to self control and self discipline when emotions kick in.

We start our work here by flushing out delusions, rebuilding identities and making people more conscious of reality.

  • Taking ownership

    Understanding that your life situation is nobody's doing but your own. You create it.

  • Self awareness

    Becoming aware of who you are, psychology, selfimage, biases, interests, behavior patterns.

  • Changing your identity

    Taking a baseline of your current identity, designing a new one and growing into it.

  • Making the unconscious conscious

    Understanding the hidden reasons that drive your unwanted behavior and decisions.

  • Hyper-aware pattern recognition

    Catching your own thought and behavior patterns as they fire and before you respond.

  • Rebuilding belief systems

    Taking an audit of everything you believe to be true and rebuilding it from the ground up.

  • Limbic system awareness

    Becoming aware of your emotions, impulses, desires, motivations and how to change them.

  • Feedback loop intervention

    Understanding the exponential function of consciousness. Hacking it up catching it down.

  • Transcending binary logic

    Understanding the flaws and limitations of duality, binary logic. How to think non-linear.

  • Laser-like focus

    How to shut out the noise and concentrate intensely for extended periods of time at will.

  • Self-discipline & impulse control

    How to control your impulses, stick to plans, see things through and never waver on goals.

  • Machine-like consistency

    Developing extreme grit so that you can work 12-hour days, 6-day weeks, for years on end

Layer 2. Mental cognition

Mental cognition is the second layer, it's responsible for problem solving, critical thinking, planning, scheduling and prioritizing.

It's the "executive" function that weighs all possible actions to determine their contribution towards goals and then prioritizes them for execution in the logical order of importance.

We enhance mental cognition in our students minds so they can think for themselves and troubleshoot without instructions.

  • Problem solving

    Defining the problem, using scientific method to hypothesize solutions, testing and iteration.

  • Critical thinking

    Questioning everything, thinking objectively and independently to form judgements.

  • Prioritization

    Gathering and arranging items or activities in order of importance relative to each other.

  • Planning and scheduling

    Thinking long-term, defining goals, reverse engineering, chunking, scheduling, delegating.

  • Decision making

    Rapidly gathering relevant information, making tradeoffs and deciding what needs to be done.

  • Structuring and organizing

    Categorizing, defining, labeling, structuring and optimizing everything for optimal efficiency.

  • Resource allocation

    Allocating time, focus and energy to important things while ignoring nonimportant things.

  • Perception

    Looking at things from different perspectives and consolidating based on all points of view.

  • Analysis and understanding

    Detailed examination of the elements or structure of something to form understanding.

  • Visual mapping

    Mental visualization of information by identifying objects and interconnections.

  • Systems thinking

    Holistic understanding of systems, inputs, processes, outputs, feedback and environment

  • Divergent and convergent thinking

    Thinking of many possible paths and collapsing them to decide on the best single path.

Layer 3. Business principles

Business principles are fundamental beliefs, rules, or values that represent what is desirable and positive for the business and the people within it. Business principles together form a philosophy.

We think differently about business, we see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value and results, not social popularity.

We teach our students our idiosyncratic business philosophy and allow them to adopt it as their own or edit it so that its more personally aligned to their own beliefs and philosophy.'s business philosophy is built on 15 principles:

  • Pick a niche

    Find an area you're interested in, focus on it and understand it better than anybody else.

  • Solve a problem

    Identify a painful widespread problem your niche has and solve it with your product.

  • Work from the market backwards

    All ideas should originate from your market, not your brain. You serve them, not yourself.

  • Customer obsession

    Do whats best for your customer, because that is what's best for you, you just don't know it.

  • High standards

    Great just isn't good enough. Set excruciatingly high standards & demand them from everyone

  • Frugality

    Constraints breed resourcefulness, self-sufficiency and invention. Do more with less.

  • Relentless grit

    Some people work harder, some smarter, some longer. We do all three at once.

  • Laser focus

    Keep the main thing the main thing and ruthlessly eliminate distraction.

  • Go all in

    Be all in or get all out. There's no halfway, no plan b. Thinking small is self-fulfilling prophecy

  • Value > fame

    Business is a game of solving problems, adding value and getting paid. Fame is not business.

  • Think scientifically

    Reason from first principles like a scientist or engineer. Use data, test and iterate everything.

  • Competition is for losers

    Differentiation is everything, the moment you look like everybody else, you're dead.

  • Systemize and measure everything

    Think in systems: Inputs, processes, outputs and feedback. Measure & optimize everything.

  • Cashflow over profits

    Cashflows are more important than profits and earnings. Seek to grow cashflows, not profits.

  • It's all about the long-term

    Make short-term sacrifices for long-term success. Business is a marathon, not a sprint!

Layer 4. Business disciplines

Business disciplines are specific branches of knowledge relating to business functions like: sales, marketing, product, operations, accounting, legal, support and management.

Most online courses cover one discipline, this creates single skilled workers who get eaten alive in business. We teach you multiple disciplines so that you can start and grow a business yourself, moving quickly, without hiring contractors or staff.

We create polymath entrepreneurs that are multi-discipline and pack the firepower of 30 people in one. Imagine outproducing 30 people in 1/3 the time. That's what we refer to as "full stack".

Below are some of the disciplines you'll learn in our courses:

  • Business fundamentals

    Picking a niche, identifying problems, finding opportunities, market validation, pricing.

  • Product development

    Designing, delivering and improving differentiated products customers love.

  • Marketing

    Getting attention, generating interest, leads, appointments and hot prospects ready to buy.

  • Sales

    Sales calls, scripts, ethical persuasion, handling objections and closing the deal on a single call.

  • Websites and funnels

    Creating websites, landing pages and funnels, by yourself. Be better than experts, get it free!

  • Accounting, legal and tax

    Incorporating your company, structuring it efficiently, doing your books, contracts and tax.

  • Operations

    How to manage your entire biz like a machine. Systemize and optimize for optimal efficiency.

  • Management and hiring

    How to hire contractors and employees, management, culture, performance tracking.

  • PPC advertising and CRO

    Facebook ads, testing, scaling, split tests, conversion rate optimization, domination!

  • Scaling

    How to scale from 3 customers to $50m /year at breakneck speed with systems/automation.

  • Systems and automation

    How to create and optimize efficient systems, leverage technology and machine automation.

  • Strategy

    How to dominate your market with asymmetric warfare strategy & tactics unseen in business.

Layer 5. Business processes

Layer 5. Business processes

Business processes are sets of actions or steps taken in order to achieve a particular result. Every business discipline has multiple business processes that sit on top. Think of them as step-by-step instructions, like a recipe for baking a cake, except for anything!

Example: Marketing is a business discipline where you understand the theory of how it works. But to actually execute successful marketing, you need to know the step-by-step instructions of creating ads, adjusting budgets, measuring KPI's, troubleshooting errors, etc.

Most online courses teach you high level theories with vague instructions on how to execute the theories in the real world. This leaves students clueless about how to execute what they know and actually get results.

We teach our students the big picture, the details, and every layer in between. Our courses show you how to start and grow a profitable business with instructions that go as detailed as what buttons to click and what works to write. (seriously... it's nuts).

Below are some of the processes you'll learn in our courses:
  • Finding a niche you're interested in

    Instructions that show you how to discover a niche that aligns to your interests.

  • Conducting market research

    Instructions that show you how to research your niche online, via phone and in-person.

  • Naming & incorporating your business

    Instructions that show you how to name your business, incorporate, and open up shop.

  • How to get clients organically

    Instructions that show you how to get clients with cold email, Facebook, LinkedIn and mail.

  • Setting up your domain and website

    Instructions that show you how to set up your domain and website quickly and for free.

  • Closing deals with a single phone call

    Instructions that show you how to convert prospects to clients using a 45-min script.

  • Creating funnels that convert

    Step-by-step instructions, templates, software, and workflows to create marketing funnels.

  • Creating Facebook ads

    Instructions, templates, tools and software to create world class Fb ads that truly dominate.

  • Hiring and managing contractors

    Instructions, templates, interview questions, software and systems to hire/manage a team.

  • Sophisticated marketing automation

    Instructions, downloadable templates and software to create world leading automations.

  • Accounting, cashflow and finance

    Instructions, tools, software and systems to do your books, maximize profits, know your KPI's.

  • Structuring & scaling your business

    Instructions, org charts, hiring strategies and management systems to rapidly grow a team.