Hi, this is Tony Altimore, here in New York. In my day job, I actually work as a corporate strategy consultant, with large organizations. On the side, I have a small travel startup, and that's where I needed Sam's help. In my real job, I'm used to dealing with institutional and enterprise sales, but I didn't have the skills or the tools, to effectively reach out and do marketing, on a one-on-one basis, to the individual clients and customers that we needed for our business to be a success.
Even more importantly, I didn't have the hundreds of hours that it would have taken to try to research, and learn, what tools we needed to get, or the money that it would have taken in capital, to try experimenting with different tools, making mistakes, having to unwind the mistakes that we'd made, and start over with new tools. We just didn't have the time or the capital, and that's where Sam came in.
Sam's program was outstanding, in helping us see exactly what software tools we needed, what hardware tools we needed, and how we could put together all of the different elements of an effective marketing plan, build a story around it, and reach our customers effectively. It was absolutely phenomenal.
Since then, we've not only used Sam's tools in our marketing, but also used them to revise the content that we deliver, to our volunteers, and to our sailing participants. It's been absolutely fantastic.
My advice to anybody who's looking at this program is first of all to understand that when Sam says consulting, he means any type of professional advisory service. That could be anything from a personal trainer, to a tax attorney, to a golf instructor, to a financial advisor, and even the guys who organize one of the world's largest sailing trips.
Sam's program can help you. If you need to find the tools to learn the lessons, and become an expert marketer really quick, and you need to learn how to do it effectively, both cost effectively and messaging effectively, Sam's program is the best for you. I'll tell you, it was expensive, but it was worth every penny and more. I'd do it again in a heartbeat. Thank you Sam, and come sailing with us anytime.