Hey, everyone. Sam Ovens here. In today's video, I want to explain why your mind is like a garden, and how you must know what your plant is, and you must constantly and relentlessly remove weeds. And the most important point is, you must never mistake the weeds for the plant itself.
Now, you're probably thinking, what the hell am I talking about? Why do I have some plant on my desk? It's a good question. This is just a really simple, straightforward way to think about your life, your mind, and what you're actually trying to do. Your goals and your intentions and things like that. I talk to a lot of entrepreneurs, and I've basically been helping people start their own business and grow their own business for like six or seven years now. And what I've noticed is there's just a recurring theme and a recurring pattern, with pretty much everyone I talk to. Their minds look like this. Their whole life looks like this.
What I mean by that is, where's the plant in here? You know, it looks like just a bunch of weeds. You can't even really see the plant. What's happened here is somebody has started out with just some soil, and the soil is like your mind. Right? And then you plant a seed in it, and then that seed grows into a plant. But if you are not carefully policing that garden, and removing weeds every single day, then what happens is weeds start to grow, and they start to surround the plant that you grew. When it gets to this state here, where you can't even see the plant, it just looks like all of these weeds, then what people do, and this is the biggest mistake, is they mistake the weeds for the plant itself.
I see this every single day. I'll talk to an entrepreneur, and they're so stressed out and they're so worried, trying to manage and maintain these things that they've put into their life and into their business, that aren't the main thing. All of their time has gotten basically drained, and all of their resources have gotten drained, and all of their mental capacity and attention and energy has gotten drained, just trying to feed weeds. And the plant which they once planted in there, and had the intention of growing, has gotten neglected, and they've forgotten it's there. So now, they're basically just feeding the weeds every single day.
I see this every single day, and it's quite hard to explain this to people in the straightforward sense. Like, "Oh, you're just doing too much. You've got to get rid of all of these things. These are all distractions." It's very hard to explain that to a person, because they're attached to these things. You know, they've got a huge attachment to all of these weeds. So, a really good kind of analogy or metaphor I've got for explaining it is like, "Your mind is like a garden. Your life is like a garden. And so, what you've got to learn to do is, you've got to get rid of these weeds."
I'll just start taking them out now. Here's distraction. One weed. Here is another one. Right? And these things, these weeds, they're relentless. They just keep growing. What happens is, if you start pulling them all away, you'll uncover a plant that sits at the bottom. Right? This was the original intent. This was the thing that the person wanted to grow. Quite often when somebody starts a business, they see there's a specific niche or area of the world that they're interested in, like a group of people or a particular field, and they've got an interest in this, and a curiosity in it. That's what led them to it, and then they're typically trying to solve a problem for these people.
So, things are very clear. It's like, "Okay, this is the group of people. This is the problem they face. Here's why that problem is painful for them, and here's the solution I'm gonna offer to these people to solve their problem. That is how I'm gonna create value, and by creating that value, I'm gonna have myself a business that makes money." Right? So, this is what it looks like at the start. Clean garden, plant an intentional seed, and the plant you want starts to grow. Good businesses and good minds and good entrepreneur's lives, they look like this. There's no weeds, and there's a very healthy plant growing. Right? That is their business.
But you have to learn to remove these weeds, because you have to be intentional about planting a seed to grow your main thing. These businesses don't just come out of nowhere. You have to be very intentional and deliberate about planting these. But the thing about weeds is, is that you don't have to be intentional at all. They just come. And so, no matter what you do, these weeds are gonna start just coming into your business, and they come in fast. You don't have to invite them. You don't have to do anything. One thing's for sure, they're just gonna start coming in.
So, you know, one of these might be Instagram. One of them might be deciding you need to write an Amazon bestselling book. Then a blog. Then a YouTube channel. And then, oh, you need to start doing events. And then you need to do all this crap. And then, look. Now you've got this. You have just a whole lot of weeds. You can't see your plant anymore. Now you're stressed out because you don't have enough resources, time, and attention to feed all of this. So the plant starts dying, and these weeds start taking over. And then the most tragic mistake? You forget that the plant was there. You forget what it was, and you mistake the weeds for the plant itself. When this happens, businesses die, and what you get instead is just very hungry, relentless weeds that are growing.
So, I encourage you ... This is a simple video. I'm using this little pot plant thing here just to make it so damn simple, that like a five year old could understand this. What is your plant? What is the thing that you want to grow? Be very intentional and deliberate about hat thing. Write it down, and put it up on your wall. Put it everywhere around your house. You just need to know these elements. These are the elements of a successful business. You've got a niche. What is the group of people? Then, what is their problem? Why does that problem suck? And then, what is the solution that you're gonna offer to these people that have that problem? And then, how is that solution, applied to that problem, gonna create value that people are willing to pay money for?
These four elements, these are the only things that really matter. If we boil business down to its first principles, we end up with these four elements. They're like the essential building blocks on which this entire thing is going to grow and form. You cannot forget that. You want to write it down and put it everywhere, and you want to read it every morning. You want to never, ever, ever forget that thing. Because one thing's for sure. These weeds are going to come, and they come fast. They come every day. And no matter how good you are and how disciplined you are, they are still going to come.
Like, I spend a lot of my time working on self-discipline, focus, and I even do meditation. I work on so many things to stay disciplined, and to keep my attention really sharp. I relentlessly say no to everything. I'm like a no-man. People ask me things all the time. Like, "Hey, Sam. Do you want to do a podcast?" "No." "Hey, Sam. Do you want to do this?" "No." "Hey, Sam. I'm in town. Do you want to catch up?" "No." It's just "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no." It's all no.
The reason why I keep saying no is because these things are weeds. Right? The people that go around saying, "Yes, yes, yes, yes, yes," every time you say yes, you're getting one of these. Throw it in. And every time you decide to do something else, like, "Oh, I'm gonna start doing Instagram stories. I'm gonna start doing Facebook lives. I'm gonna write an Amazon bestselling book. I'm gonna go start speaking on stages at events. I'm gonna start a podcast. I'm gonna do all of this shit." Just, every time you do one of those, it's a weed, and you're adding it to your pot. And it's not gonna take long before these things choke your plant to death. So, get rid of them.
What I encourage you to do right now is just take an hour out of your day to just write down what the main thing is. What are those four elements? Once you write that down, then look at everything you're doing, and everything in your business that doesn't contribute to that main cause. Then, you want to write next to that thing, "Weed, weed, weed, weed, weed." And then the way we deal with weeds is we identify them, and then we get rid of them. We just strip them back.
This process is painful, because these weeds, if we look at them up close, they've got roots on them, and these roots are gonna be tied into your emotions. And so, when you start wanting to remove these weeds, it's gonna be hard, because you're gonna have an attachment to them, and you're not really going to want to remove them. I'll just move this here to show you how much weeds I just got out of this. Right? All of this, distraction. You have to identify what these things are, rip them out, get rid of them.
But then that's not it. You have to stay on alert every day. You have to say no to things relentlessly. Every couple of weeks, you want to look at where your time's going, and remove more weeds. You want to police the garden every single day, by saying no, blocking things out, trying to stay focused, and then you need to, every two weeks and every month, you need to do like an audit. An audit of yourself, an audit of your time, an audit of your team's time. An audit of everything that's going on in your business, and whether it's a weed, or if it's contributing to the health and the growth of the main thing, the plant.
A very simple video, about a very powerful point. That's it for today's video. I hope you enjoyed it. I encourage you to just get rid of those damn weeds. Life will be ... You know, a lot of life and business is quite simple. It's not getting up to date on the latest Facebook algorithm change. It's not upgrading your microphone from like some Yeti to some podcaster pro thing with an amp. It's not getting a new lens for your camera, so you've got slightly more high definition YouTube videos. All of this shit is weeds. It's not like taking more Instagram posts. It's not doing any of this crap. It's making sure that your business solves a problem for people better than anything else, and it creates a lot of value. If you do that, then everything else will take care of itself.
That's it for this video. If you liked it, just click that like button. Let me know what you thought in the comments section below. Also, just click that subscribe button, because I release a video like this every single week, as well as customer interviews, live stream Q and As, and other content like that. Thanks for watching, and I look forward to seeing you in the next one soon.