Why Being Yourself Is A Myth In Life And Business

Why Being Yourself Is A Myth In Life And Business


Why do people think its bad to be somebody who you're not?

Why do people always say "Be yourself". "Stick to your roots" and "Don't forget where you come from?"

In this video we discuss why being yourself is a myth and a limitation in both life and business.

It's counter-intuitive and it goes against everything that you've been told.

Here's what we cover:

  • The battle between your current and desired self and how to win the war
  • The first step to massive change
  • Why people don't have business problems
  • Making the world your stage
  • Regulating your dark side
  • Why life is an extremely popular delusion
  • The biggest challenge of humankind

Check out the video and let me know what you think in the comments section below.

To your success! 

-Sam Ovens & the team at

Further Reading: What Is Consulting? Learn Consulting's Definition & TRUE Meaning

Transcript / MP3

Sam Ovens: Hi, everyone. I'm Sam Ovens. Nick Fisher: I'm Nick Fisher. Sam Ovens: We're from We wanted to start a new YouTube channel called Consulting TV. On this channel, we're going to talk about things to do with business and also, things to do with mindset and philosophy because I've observed that people who just want business advice, but aren't willing to improve themselves often end up stuck because they're not willing to improve themselves. People who wanted to improve themselves, but don't think they need any business advice, they end up stuck as well. It's been my observation that over a period of time, the people who really break through and achieve business success, they work on both areas. They work on themselves and their philosophy, their habits and everything. They also work on the business side. On this YouTube channel, we're going to discuss both. We're really going to bring them together and mesh them together, and show you how you can make massive improvements in your life and in your business. That's what we really want to do on this channel. In this first video, it's the very first one we're releasing, and the topic is, is being yourself a myth? That's what we're going to discuss on this one episode and we'll jump into it now and I hope you enjoy it. Nick Fisher: Sam, you said something to me that was really interesting a few days ago that it kind of make me take a double take and when you said it, I had never really heard anyone say it before and you said, "Being yourself is a myth," or something to that effect. It's probably the first time I've ever heard that in my life and it really made me think, "Okay, I've never been told that my whole entire life, but on the surface level now, it makes sense. I realized that I've probably given that advice to other people and not knowing that it was to their detriment. Tell me a little bit about what got you to that place where you realized that for yourself? Sam Ovens: Sure. Well, answer me this, who are you really? Nick Fisher: I'm Nick Fischer. That's the first thing that would come to mind. Sam Ovens: Who's that? Nick Fisher: It's a name that I was assigned to a person when I was born. Sam Ovens: Who are you now? Nick Fisher: If someone says, "Who am I?" Sam Ovens: See, this is the question which is very hard to answer, right? Nick Fisher: It's very hard to answer and most people would answer with, "I do this." "I like this." Or a combination of the both. Sam Ovens: It's like, who are you, like people have been asking the wrong question their whole life, really. It's like, especially in Western civilization, like the whole world has grown up trying to define the question. We're trying to find the answer to the question like, who am I? You spend your whole growing up and you're thinking, "Who am I?" You're walking around and you're like, "Are there people like me? Do I like these things? Do I not like these things? Do I agree with these people? Do I disagree with these people?" Over time, you build up the sense of self and the sense of character. You're like, "Okay, this is me." It's kind of like building an avatar in a computer game or on a simulation game like Sims or something. You get the character, you change the hair, and you change their clothes, and whatever. Then, they've got their friends that do this. They've got their hobbies, and they do that. Over time, this character gets defined. It's like, "Nick Fischer likes doing these things. Nick Fischer doesn't like doing these things. These are his favorite restaurants. These are his favorite sports. He's not good at math, but he's very good at spelling. He does this. He makes this much money. He does this job." This whole self, like people have come to believe that a self is like this actual, physical body like it's you, like it's your flesh, and that your flesh is somehow assigned to these choices of all of these things which you like. The flesh has nothing to do with these things that you like. Those are just things which you chose. It's not really you. People have been growing up asking or trying to define the question, "Who am I?" And it built up this really strong sense of self. There's nothing wrong with that at all unless, the sense of self is limiting. What happens is when you start growing up and you define this really crystal clear character of who you are, it's just natural for you to desire to be someone who you are not. Whatever side of yourself you bring out and show in the light which is how you define Nick Fischer right now, the things you would say. There's the side in the light. Whatever is the polar opposite of that, that's the side in the dark. What happens is that over time, the side in the dark starts to get itchy and it starts to want to show itself. You naturally will start to desire to be someone who you are not. This is what's happening throughout civilization. People who grow up poor like me, like I grew up poor and if I wanted a PlayStation or if even wanted a Game Boy or something, I'd ask my parents and they said, "No. We don't have any money," and they were telling the truth. I was annoyed because my friends would always have them and then, if we had sleepovers, we'd always go to their houses instead of mine. They all had pools that I didn't. It was like that. Because I grew up like that, that was the side that was in the light, right? That was the Sam Ovens growing up. He was poor. He didn't get what he wanted. Come however many years after that, 20 years or something like that, I am just like very hungry to make some money and to actually have options and to be able to have some sort of control. My side in the dark which was having things, it just couldn't take it anymore. That's just naturally what happens. Whatever self you define yourself as, then, whatever self is the opposite of that, it's going to start to get itchy. This is what's happening throughout Western civilization. The way people are responding to it is fascinating. People are saying, "When people get [inaudible 00:06:50] like, "I don't want to be shy anymore. I don't want to be an introvert anymore," or "I don't want to be poor anymore," or "I don't want to be dumb anymore. I want to be smart." Or when really successful, wealthy people are like, "I've just had enough of working. I just want to go to the beach." It's like everyone in Western civilization just reacts. They're like, "Oh, no. Don't do that." You be yourself. You're trying to be someone who you are not. We have all of these sayings like, stick to your roots. Be yourself. Don't forget where you come from. Be authentic. Be yourself. It's like, if you do a post on Facebook or in Instagram, or whatever and it's you doing something which isn't in alignment with this self, which you've defined yourself as, it's like everyone gets all up in arms and they're like, "What are you doing?" "You're an impostor. You're a fraud. You're trying to be someone who you're not." Nick Fisher: Where do you think that stems from? Where does that come from? Sam Ovens: It comes from people defining the question, "Who am I?" We've done it and so has everyone else. So then, when we try and be someone who we're not, in order for them to validate them as themselves who they've defined, they have to attack when we try to change. If we change, that means that they should change or there's a possibility they could change. Their character attacks because the sense of self it's like, it control things. Once you built it strong enough, then, it has full control of you like its thoughts, its feelings, its emotions. It has control. It runs you. It's like a system. When you try and do something which you're not or when the self observes someone do something which they're not, it wants to defend itself because it doesn't want to go away. It doesn't want to die and it doesn't want to disappear. We're not talking about a physical body dying here. We're talking about a character dying like this character which you've defined yourself as. It really operates the same way like when you really push this things, it starts screaming at you. It doesn't want you to do it because it's scared of it getting wiped out. That's why everyone gets so up in arms. Nick Fisher: When was the first time you really realized that in yourself and what was that character? What did that character look like that you wanted to kill and how did you go about killing it? Sam Ovens: Kill is funny. I was nowhere near as ... I didn't know this when I was experiencing it, right? It's only in hindsight that I have this clarity about this thing. When it first happened to me, I thought it was me. That's what everyone does. I grew up extremely shy, extremely anxious, and reserved. Since I was a little kid, I would always be very quiet. I didn't say much at school. If we went out, I didn't really say much. I always kept to myself, kept it at home. I was what people call an introvert. That was me and I wasn't very outgoing. I wasn't very good at school. I wasn't very smart. I wasn't anything really. If you'd ask anyone back then like, "Who is Sam?" They'd be like, "He's just a quiet guy that's kind of average, below average and probably won't amount to anything or probably wouldn't do it. He's kind of a bit lost and quiet." That's who I thought I was because my teachers told me that, other people told me that. My parents and my siblings kind of knew me as that and when other people know you as that, and when you've built up a track record of failing math, failing different exams and teachers saying things to you, you start to think that's you because you've got a track record of it and others are validating you as that. But then, that was the side of me that wasn't the light growing up until I was about 21 years old. At that age, I went out to an island, this private island. My girlfriend at that time, her best friend's dad invited us to this island. When I was growing up, I was in a poor family and I didn't even know anyone that worked in a corporate building, let alone, own their own business or let alone make ... I thought if you made a hundred grand a year, you had super yachts and things. That's how I thought. I thought a hundred grand a year was you would be as rich as you could possibly be. I went to this island and this island was worth ... It was worth a lot more than that. I don't actually know how much it was worth, but it would've been worth than like, differently more than 30 million or more. I was just walking around on this island looking at everything and I was like, "Oh, my God. How is this so possible?" What's funny is, I would always, when I was walking around the house, I'd turn the lights off like when I walked out of the room because that's what I've been told. They say you save power. Everyone's like, "Why'd you turn the lights off? What's wrong with you?" I was like, "No one's in here." They're like, "Yeah, but the owner of this place likes it lit up like a Christmas tree." I was like, "What?" I really thought about that and I was like, "Well, that make sense. If this island's worth like 30 million, why would somebody try to save some electricity?" This was the first time ever that my character was kind of proven wrong. I was brought up with a family that thought like me. And because my friends thought like me, too, and I surrounded myself with people who were like me and validated me as that character; as soon as I went to a different environment where people were so different, all of a sudden, I was just like, "What else have I gotten wrong other than turning this lights off thing?" They would buy Pellegrino sparkling water and they wouldn't drink tap water. I was like, "What is wrong with these people? Why don't they just drink water out of the tap? It's free." They would drink sparkling water which costs $5 a bottle or something. I was like, "Of course, they do because they can and it does taste better." In all of these things which I've been told growing up and all of these things which I believed, when I went to that environment, everything got like, I was just going into chaos, really because everything I did was wrong. In my previous environment, everything I did there was right. That was really the starting point where I just started to think like, "What else have I got wrong?" I returned home from that island to my corporate job in New Zealand which was at this company called Vodafone and I was still finishing my degree, and I was in my last year doing a business degree and then, I just started an internship. It was like an internship/full-time job. I was there full-time. I got back to that cubicle. I was sitting in there and I'd love it before. I thought, I'd made it. I got to wear a suit. I was working in an air-conditioned office. I was making 40 or 45 grand a year. I thought I made it. I thought I was the man. I came back after that island experience and I was like, it wasn't the same. I was like, "I'd just been on an island which had helicopter and things. Now, I was back at this cubicle." I also noticed that everyone who worked in there was also not the same as these other people there. They didn't think very big. They were more pessimistic. I'm not saying there's anything wrong with these people, but it was a different energy to be around. The other one made me feel like I could kind of do big things and that I was amped up. The other one made me feel kind of brought back down. It was really surprising after about a week, I was like, "What if I got this wrong? What if I shouldn't have a job?" My whole life, I thought what you did was you go to school, you go to college, and then you get a job, and that's what I did. I listened to everyone. I listened to everyone my whole life, but it got me really nowhere. It didn't end me up in a [gutter 00:15:15] or anything, but it ended me up in a mediocre situation. I started to think like, "What other options are there?" I started looking. I've never even looked. When everyone tells you a certain thing especially people of authority like teachers, career advisers, your parents, other people's parents; you tend to listen to figures of authority. I listened to them and I was obedient. I took their advice and then, I was like, "But this other guy doesn't have a job and he seems to be living life quite a lot better than the people who have jobs." I was like, "Maybe they're wrong. Maybe he got it right." I just started doing my research. I Googled, "What is an entrepreneur?" I didn't even know. I wanted to know the definition. I knew what an entrepreneur was, but I had never looked at the definition. I started thinking, "What if I started my own company?" That was just the first question that struck everything. What if I did this? Not what if I could, how would I do it, or what would it be? Just what if I did do that? I started thinking. I was like, "What could I start?" I thought of all these different things. I decided to start a job board website. The only reason why is because my dad at that time was unemployed and I that's how I got the idea. He's unemployed. He can't get a job. If I build a job board website, you know, I knew his pains and things, so I was like ... Nick Fischer: You found some sort of pain. Sam Ovens: Yeah, yeah. Nick Fischer: yeah. Sam Ovens: I was just like, all right. I'm going to quit my job and start this business and I did. I quit my job. I dropped out of college and I moved back home with my parents into their [garage 00:17:02] and decided, I'm going to start my own business. I had no idea what I was doing. I had no money. I had no confidence. I was completely just blind. But, I was excited. It was way better. Even though I was in the garage, it was way better than being in a cubicle. That's where it all began. That's where the war between my selves really began. The first thing I had to do was talk to people. There's no way in business to achieve anything without talking to no one. It's like, I always say in business it's like, "You've got to find out what Suzy wants for lunch." You mentioned if you're just sitting at a park, a park bench chair and Suzy's sitting on this park bench chair here. Your job is to figure out what Suzy wants for lunch, so that you can give it to her and charge her money for it. You could sit there on that park bench looking at her, analyzing her. You could own Google. You could read every book there is on it and you could have $20 trillion, but you still don't really know what Suzy wants for lunch. However, if you just got up, walked over and just asked her, "Hey, Suzy. What do you want for lunch?" She'd tell you, then you could give it to her. Really what a lot of entrepreneur do is they sit in their rooms and they sit on the internet looking around at blogs and things trying to figure out what Suzy wants for lunch without talking to Suzy. It's pretty insane really. When you really reduce it down to the first principles like that and you talk about it like that, it's obvious. People don't think like that when it's in their situation because they're in the first person then. The first thing I had to do was figure out what people wanted, so I could build it and then, give it to them. But because I was so afraid to talk to anyone, all I could talk to was my dad. I was comfortable talking to my dad, right? Nick Fischer: [inaudible 00:19:06] Sam Ovens: Yeah, yeah. I talked to him and I found out what he wanted and then, I assumed everyone else would want what he wanted. I built up this job board website and I sold my car to fund the site. It costs six grand to build [inaudible 00:19:21]. I spent one year, full 12 months working on this. I put everything I had into it. I worked 12, 13-hour days. Then, I had this thing fully built everything. I was so secretive that I'd close the windows in my house when I talk to people about it because I thought my neighbors might steal my idea. This is kind of how messed up entrepreneur are when they start things. Nick Fischer: Yeah. Sam Ovens: I finally had it. I had this website. I launched it and then, nothing happened. I was like, "What?" I thought, "Okay. Maybe they just don't know about it yet." I called up the news channels, all of them. In New Zealand, it's only three, so it's pretty easy to call all the news channels. They didn't do anything either. I was like, "What is wrong with everyone? I've built this thing, where is everyone?" I was like, "I launched my site, why isn't it blowing up? I called the news, why haven't they covered it?" They've called all these other bloggers or e-mailed them and no one covered anything that I was doing. I was just like, "What is going on? What's wrong with people?" I went along like that. I even went to the university where I used to go to university. I would hand out brochures and stuff to people. I was like, "Here's this thing. Here's what I've got. Do you want to use it?" Everyone just said the same thing to me. They're like, "Hey, this is really cool, but I don't need this." That's when I realized that this thing I've built, it was what one person wanted but not everyone else. I really realized that I'd spent a year and every dollar I had building something no one wanted. It was hard to come to grips with it, but when I did, things became a lot clearer to me. The obstacle was, "Okay, I've got to figure out what Suzy wants for lunch." What I had done is like I'd sat on this park bench here, Suzy was over here, and I asked my dad who is sitting next to me on the park bench, "What do you think Suzy wants for lunch," and he told me, but we got it wrong. Nick Fischer: Right. Sam Ovens: Now, I had to go and talk to Suzy which is the market. Suzy is the metaphor I'm using for the market. Nick Fischer: Sure. Sam Ovens: But, I couldn't because I was introverted. I was so shy. I was so anxious. I couldn't talk to strangers. I was like, "I couldn't do it." This was the conflict inside myself. My character, who I had defined was like Sam Ovens is, he's shy. He doesn't talk to people. He's awkward. When he talks to people, he puts his head down like this and he doesn't look people in the eye. He looks like this. Other people probably laugh at him and make fun of him behind his back, and all of these things. I defined this and now, whenever I try to go out and talk to people, like I woke up in the morning and I was like, "Okay. Today's the day I'm going to call some people." Sounds funny, but it's hard to do if you're an introvert. I didn't do it. What happened is I'd get to the phone, I'd try to call someone and then, all of these feelings and thoughts inside my body were just screaming at me like, "Don't do it." The conversation inside myself was, "Don't do that. That's not you." It was just like digging its claws and trying to pull me back to who I was. It didn't want me to become someone else because then, it no longer exited. It sounds quite weird to talk about it like this as if it's a different thing inside you, but this is really how humans are. Who they are isn't anything. It's just programming. Whatever way you're being programmed; you're an introvert, you're an extrovert, you're good at sports, you're not good at sports. Everyone's born the same way. It's just whatever they're thought themselves to be, that's who they are but that doesn't mean that they can't be someone else. Truthfully, the big issue that I see in the world is that everyone's kind of defined their characters and these things are quite set. Society has gotten people to really define their character. Everywhere you go, you've got to fill-out these forms like male or female, age, weight, all of these, eye color here, you've got to get ID photos taken. Every website you go to, you got to sign up before you could have a Facebook profile or LinkedIn. Your character gets really defined. It's defined it down to the pixel, right? Everyone else validates who is that, so then, now it's gotten extremely hard for anyone to not be that. Every time they try to, it's like their character is screaming at them, but not just the character, everyone else in society because in order for them to validate themselves as who they think they are, they have to attack people who try and be someone who they are not. That's how it works. I've got no problem with people who want to be just who they are. There's nothing wrong with it. The only thing I have a problem with is people who don't think that they can change if they want to. Some people like me, I defined myself as shy, anxious, introverted, I didn't talk to people, was not outgoing. I also thought I was dumb and I failed a lot of stuff. I was bad at math. I was bad at spelling. I was bad at lots of things. That's who I was. I was also broke. I wasn't very happy. I wanted to do something bigger with my life. That's who I was. That's a pretty shitty situation like, why do I have to stay like that? Why can't I be someone else? I think a lot of people are in this situation. They might be poor. A lot of people might've said that they're stupid. A lot of people might say that they would've never amounted to anything and they might actually feel like they themselves are this person. It's not like that. You can completely change yourself. You can be whoever you want to be. Right now, at this point in time in society, it's extremely hard to change. If you try and be someone who you're not, your character steps in and it starts to attack. Not only that, every one else in the entire system starts jumping in and starts attacking because they want to validate themselves as well. If they see someone change character, it's like that's a risk that they might character. The biggest mission for me in business wasn't learning all the skills. That's quite easy to do especially as an introvert because you don't talk to anyone. You just stay inside. You just read a lot of books and read a lot of stuff. I did a lot of that. I knew a shit-load like I got really knowledgeable on a lot of things, but I wasn't making any money. The obstacle wasn't what to know, it was about how to apply it and how to actually take action. People could say, "Why don't you just do it?" It's like, "Sam, why don't you just do it? It's so easy. Why don't you just go and do it?" I was like, it wasn't as easy as everyone said because I had an internal conflict between my character who I had defined myself as and the character who I wanted to be. It was like my current self and my desired future self, and these two things were at each other's throats with knives. They were trying to fight each other. The end result was me in a lot of pain and a lot of agony. That went on for years. I would try to do things. I'd promise myself things. Then, I wouldn't do it, or I get kind of halfway to doing it and then just break it down, or I might get on a roll for one day and then, mess it up for the next five days. It was tormenting to go through this rollercoaster of this. It's like, you build it up, you smash it down, you build it up, you smash it down. What I realized is that really, the sum average of those highs and lows was where my character was. It's like you've got this regulator inside yourself and it's like, if you climb up too far, it pulls you down and it pulls you down that same depth below as high as you went up, so that it creates you as this average right there. I was like, "What is going on with my life? How can I not beat this thing?" That's when I really started to dig into human psychology, consciousness, and how your brain works, philosophy and paradigms, and all of those stuff. That took me on a six-year journey of things. That's when I realized that there is no such thing as like, who you think you are but you are not anything, really. You are just whatever you think you are. If you are what you think you are, then, you can think that you're something else and then, you could be that. The only problem is is that, that character steps in and it starts fighting and society steps in and it starts fighting. That's the big issue in civilization right now. I figured out how to completely reprogram myself to become someone who I was not. It was difficult because I was trying to navigate unchartered waters doing this thing. I made lot of mistakes, but I figured out how to do it. It really was just down to programming like I had programmed myself that I was anxious, I was introverted, I was all of these things, so I decided to start programming myself for what if I wasn't? What if I was outgoing? What of instead behind my back, I used to think behind my back, people would say that I was shy, that I was stupid and stuff, I started to think what if behind my back, people are saying, "Have you heard of this guy? He's outrageously smart. He's the smartest guy I think I've ever met in my life." I don't know if people were saying that or not, but I didn't either know if people were saying bad things behind my back or not. I was like, "If I'm going to choose to believe one thing, I'm going to choose to believe that one." Nick Fischer: Right. Assume the best. Sam Ovens: Yeah, and so, I started to do that. I started to work on all of my thoughts, on all of my beliefs, and all of these things and eventually, it all just changed. I went from being broke and everything to making quite a lot money. I went from being not very smart to knowing some stuff, knowing enough to be able to make money in business and do a lot of things. Really, that's why I think the whole term "being yourself" is a myth. People can be themselves if they want to, but don't go and start attacking people who want to be someone who they're not. There's nothing wrong with it. If someone's poor, broke, depressed, down and they feel like they're dumb, they don't have to be that. They can choose to be smart, successful, rich, and outgoing and no one is to judge if they want to start doing that. Nick Fischer: Let's say someone does want to be instead of dumb, poor, unsuccessful, they want to be rich, successful, have a great life where they do what they want; what's the first step for someone that does that? Sam Ovens: The first step is to decide what you actually want. This is really the first problem. It's like, most people don't even know what they want. When you don't know what you want, you're going to default to what you've got. You really need to know that. It takes time. It's actually quite hard. If you sit down with a pen and paper, and you try and write it all down like what do you want to do in one year, in three years, in five years? That's where it all starts. You have to know what you want first before you can make any change. I'd never set a goal before in my life. At this point, I started to write some goals down. That is the first step. Nick Fischer: Got it. Let's say, they have figured it out, let's say you decide, "I want to make $10,000 in the next month, but I have really poor habits. I sleep in too long. I eat junk food. I know I'm not going to get there doing what I'm doing." Is that the first step is realizing that there's ... ? Sam Ovens: I don't think people are that sophisticated to know that they themselves is responsible for the $10,000 in the next month. What I observed most of the time is people think they can remain exactly who they are and start making more money. Who they are right now doesn't have any money. If they remain that person in 30 days, that person doesn't have any money either. The person who has $10,000 in 30 days is a different person than who they are now. People don't understand this. They just think, "All right. I can sleep in all day. I can not do any reading or any sort of learning, and I can just be lazy and hungover all the time," and have $10,000 or a million dollars. That's never going to happen. Unless you win lottery and the odds in there are like one in, I don't know, hundreds of millions, right? That's it. The only way you can make money is to become someone who makes money. That means that you have to change yourself. I always say people who don't have financial problems or people who don't have business problems, they have personal problems which reflect in their finances or personal problems which reflect in their business. If someone is broke, that doesn't mean that same someone can become a millionaire. It means, they've got to become the person who is a millionaire. People think it all happens on the side of business and finance, and it is, you need to learn some things about business and finance, but more happens on the character, on the sense of self that somebody has defined who they are. You have to change that and you have to learn a bit about that, and then the two go, "Woop" and then, it ends up making that. Nick Fischer: You said something a little earlier that I want to dig in on because I think, you said you were introverted but you wanted to become extroverted because you knew that if you are sitting there and trying to make sales for your business, you couldn't do it by not talking to people, right? For some people, they might be thinking, "I'm extroverted and I'm still not doing good at business. I don't have any problems talking to people, what do I need to do in order to be successful at business extrovert or not?" Sam Ovens: This is the funny thing, all right? Introverts often are quite ... Introverts, they're very quiet, but they have the loudest minds. They often are very good analysts. They're often very good as solving problems. They're often very sophisticated and quite intelligent, but they just can't get it out. Extroverts, on the other hand, extremely outgoing and everything, but they have quite quiet minds. They often are talking without even thinking. They are uncomfortable in silence and alone. Introverts are uncomfortable in crowds and they're uncomfortable in it. When the analysis was over and I knew what to do, I had to change into a character who could get it out there and actually put it into action. The best people in life at everything, they're like chameleons, kind of, that they can change. They're not hard jammed on these binary poles of the introvert, extrovert, or any of these things. They can flip between the two characters. Nick Fischer: Got it. Is that something you're still working on? Do you feel like you can switch between the two or do you think that if you were not to work on it, you would revert back to your tendency that you had when you were a kid and that people said you were shy and all of that sort of thing? Sam Ovens: I've taken it to both extremes. Once I figured out that I didn't have to be introverted, I went quite extroverted. I was always like talking to people. This evolution happened over the course of two or three years, and then, I went and started partying a lot and started being quite outgoing, and then, my business kind of suffered again. I was like, "I need to take more time to be an introvert." Recently, I became really introverted again and I just didn't really talk to anyone. I barely left the house and I started making a lot more money, but then, I [inaudible 00:36:55] again. I didn't know I needed a team, and I needed to hire a company but I didn't like speaking to people so, I did change again. I like to think that I can flip between the characters and lots of times, I can but I still make mistakes and if I'm not careful, I'll jam myself on a side. It takes a lot of practice. Nick Fischer: Yeah, yeah. First step is self-awareness that you even have to change, right? Most people don't even have that because they don't have ... Sam Ovens: Yeah. The first thing to do is understand that you are not who you think you are. It's, you can be whoever you want to be. The big thing that I've always see it is it's ... People have got it wrong. You shouldn't be answering the question, "Who am I?" You should be answering the question, "Who am I becoming?" Life isn't static like you're not someone, and that's it. That's you frozen in a snapshot in time, but time is moving. That's already gone, right? Now, if you freeze yourself as someone, then you're just going to remain as that person throughout the evolution of time. You want to kind of forecast ahead and be like, "Who do I want to become?" Think out five, ten years. Choose something and then, when you go living through life each day, that you want to align more with the person you're becoming rather than the person who you are. That was really the breakthrough moment for me. I was like, "Hey, wait a minute. What if I'm not who I think I am? What if I can become someone?" I created a character who I wanted to be. I designed it. I wrote it all down. It felt really awkward at that time. I wrote the Sam Oven identity. I designed this thing like a movie character. I started to try and become that. Man, did I have people on my back. I had my whole family being like, "This is weird. This isn't you." Nick Fischer: [inaudible 00:39:00] Sam Ovens: No, I didn't tell them that, but they noticed me. I started dressing differently, I started talking differently. I started thinking that I was smart. All my smart friends were like, "You're not smart." A lot of people think you're not supposed to change, but I was changing in front of everyone and a lot of people didn't like it. A lot of people called me a fake, a fraud, and a impostor. A lot of people called me that and I called myself that, too because I was having an internal war while society was trying to battle me, too because if I did it, that kind of threatens them and they could possibly do it, too. It was hard, but it happened and I've done it many times. Probably five, six times I've evolved my character and each time I do it, I get better at doing it. Nick Fischer: Got it. Yeah, I've heard people, too because I think you're always growing throughout life, right? Like you said, there's never a point where you're gone. It's a snapshot. Some people do think they're done. You ask them and they go, "No, this is who I want to be. This is who I want to be and I love who I am." Sam Ovens: There's nothing wrong with it provided they're actually telling ... they're giving you an accurate picture. A lot of the time, people say it but what they're thinking in their mind is, "Who am I kidding? I hate my life." Nick Fischer: Yeah, so you think that's actually true. They could get to a point where they're completely satisfied ... Sam Ovens: True. If someone likes surfing and they're broke, and they just want to surf all day and they truly love it. There's nothing wrong with it. No one can say, "You should do this," or "You should do that." They should do whatever they want to do. If someone likes being broke and let's say someone likes living on the streets genuinely then, no one should say that they shouldn't. Nick Fischer: Yeah, I would venture to guess that at some point, it may be right in that moment in time, that is exactly what they want to be and they're very satisfied, but can that continue forever? Can someone feasibly go through their whole entire course of life and still be satisfied at the person that they've chosen and not grow? Sam Ovens: Only in one circumstance and that's if they somehow deal with their dark side, somehow. If someone chooses to put this character in the light and say, "I am a surfer. I love just surfing. I love just being broke and doing this thing. I'm going to do it throughout my whole life." The side they're putting in the dark is the opposite of that, that someone who wants to do something else. That is going to bubble up. That's going to try and come through in the consciousness. It's going to try and come out of the subconscious and get into the conscious. You'll find that most people have a way of unleashing it. They'll often do it themselves for a while and then, they'll need to go out and do this thing which is kind of like where they go a little bit crazy. It gets out of their system and then, they kind of come back. They need a way to regulate it. You often find people who are very sophisticated, very sensible people, but then they'll go out every now and then and just get blind drunk and just go crazy a lot, "Oh, my God. Where did this person come from?" It's because that's the character that's being in the dark, just bottled up for so long that every now and then, it has to just come out and then, it's kind of good if they can put it back. If you keep doing that, you can kind of remain as the same person for a very long time. There's no way to bottle that thing up and just leave it there and never show it. It'll find ways to come through. If it doesn't find a way to come through, it'll terrorize you internally. That's I think how people become depressed, anxious, and everything because they've got these voices in their head that are like, "I want to do this," but the other one's, "No, you shouldn't." They're not acting on any of them and they end up in pain and in agony, depressed or anxious. It has to come out some way and if you don't, then, you get into a lot of pain. Nick Fischer: Right. You kind of have to reset at certain point because then, they're going to hit rock bottom and there's only two ways you can go. It's either you keep going down that path or you have to realize ... I've heard something you talked about as pain threshold, right? It's like some people will get ... They'll have that dark side, but at some point, they reach a point where they snap out of it, right? It's just a point that's the most ... the pain threshold that they can handle in their life before they want to make a change. Talk to me a little bit about what was that for you? What was that pain threshold that you remember the most that really changed everything? Sam Ovens: Really for me, it's just noticing patterns repeat for a certain time. If I notice that I start saving up to say like, $1,000 and then, when I get to a thousand, I do something stupid and I break it back down to 100. I get depressed with myself again, so I kick into gear. I start working again, I save it up to a thousand, I do it again. After I do that 10 times, I'm getting pretty furious. I can see the pattern and I'm just like, "I've had enough." I'm angry at myself. For me, it's like, once it's repeated so many times, I can't handle it anymore and I have to do something about it. Nick Fischer: Got it. That makes sense. Yeah, I remember you telling me that story about how ... I forget where you were working, but you've saved up enough money but you can never get over 5,000. Sam Ovens: I've had many numbers. Nick Fischer: You could never get under a thousand. Sam Ovens: Yeah, that was the bottom of my thermostat. If I went down below a grand, I kicked into gear. If I got up above five grand, I became lazy and started spending money on stupid things. Nick Fischer: Yeah. Sam Ovens: There's a regulator in there to hold me at this point and that's what where my character was. That's why Shakespeare said, "All the world is a stage and we are merely actors." He said, "To be or not to be, that is the question." What he really meant, we've kind of mixed it all up with our crazy society and everything, but what he was really trying to do back then is teach people that you aren't who you think you are. You can be someone else and it's a question, really. It's like, you can be whoever you want to be. You're not stuck with who you are. The world is really a stage for you to show off this character and create whatever you want. It's really just like a play. It's like play. You get to write out the play. You design your character, then you grow into it. Then, you live life as that. Nick Fischer: Right. Sam Ovens: That's what he was getting at, but we kind of messed it all up. Nick Fischer: What do you think people take it as? Sam Ovens: I think people think it's like some question which has no answer, like the school and everything is going to make us- Nick Fischer: [crosstalk 00:46:19] supposed to say. Sam Ovens: Yeah, they don't even understand the language. They're like, "What was he trying to think? What was he trying to say to us," and everything. The academic community go and complicate a lot of stuff, but also Western civilization doesn't know that we can be someone else. We think someone is something, and that's it. That's why I say the real question isn't "Who am I?" The really question is, "Who am I becoming?" For everyone listening right now, the first thing I would encourage people to do is just stop for a moment and think like what do you want? What do you really want? Take a day. Plan the next weekend, the next day you have off. Just be like, "I'm not going to go out. I'm not going to talk to anyone. I'm just going to sit on the couch," or "I'm going to go up a mountain or sit on the beach, and I'll take a pad and I'm just going to be what I want," and start writing it down and design it. "To achieve that, what sort of person would I have to be?" Write it down. Design like it's your dream character. Then, throughout your day-to-day action, start trying to become that. At that point where you become that person, you will achieve the goals which are associated to that person. I always say like, you're not the highest version of yourself, what you can imagine or dream about. You're the lowest person at what you can possibly accept and tolerate. You're not your highest standard, you're not your highest dreams. You're your lowest standards. Right now, your character whatever its standards are, you're probably hovering on those. You can dream as high as you want, but you're not going to achieve it with your character. How you achieve your dreams is to transcend yourself and turn into a character who has your dreams as its standards. That's the hack. Design a character who has your dreams as its standards, become that character, you achieve those dreams. Nick Fischer: How do you go about forming that character? I know there's a few different ways. Some people look at certain people they aspire to be, some people look at certain lifestyles, some people look at a combination of both. When people sit down and think about what they want, is the next step finding someone that they can model? Sam Ovens: Yeah, absolutely. You have to take inspiration from other people because that's all humans are. It's just lots of different people mimicking little pieces from each other over a very long amount of time. We've all evolved from Greek mythology and Shakespeare's had a massive influence on civilization. We've all evolved from past thoughts and theories, and all of these. There's no way to design a character without looking at other characters. The thing is, you don't have to just pick one and become that because that's not a good idea because you want to design a hybrid. You want to look like this character and it's like, if you want to be outgoing, you might have this trait. I had a low pain threshold. I was weak and soft when I was anxious back then. I was extremely soft. I couldn't take anything. If it was just hot outside, I was like, "Oh, it's hot outside." I was that weak. If I woke up and I felt a little bit tired, I was like, "Oh, I need to go back to sleep." I was soft and as that person, I would've never achieved anything because I couldn't take any blows. I chose Muhammad Ali as like ... He had a pain threshold. That guy would get smacked in the face on the boxing ring. He'd whisper in people's ears, he's like, "Is that all you've got?" That's what he'd say to them. [inaudible 00:49:59]. When they were done, he'd just punch them in the face and gets knocked out. I was like, "Whoa! This guy has got a pain threshold like no one else." I decided to take that character from him. I was like, "I want to have a pain threshold like Muhammad Ali. I was really bad with finances, so I looked at Warren Buffett who was very good at finances. I was like, when it comes to financial knowledge and information, I'm going to be like Buffett. When it comes to pain threshold, I'm going to be Muhammad Ali. When it comes philosophy, I want to be like this person. When it comes to how I dress, I want to be like this person. When it comes to the lifestyle I want to lead, I want to take this from this person. I chose a few different people and I borrowed characteristics from them and I designed a character who was a hybrid of all of these things together. Then, I grow into that and became it. Nick Fischer: When you reached that next [inaudible 00:50:53], maybe you feel like you have right now than ... Sam Ovens: I've never arrived at anything because by the time you arrive at something, that's just your standards. Nick Fischer: Sure. Sam Ovens: Now, you've got desires again. Nick Fischer: Right. Sam Ovens: You've never arrived. I've evolved probably like six, seven times and each time I grow into that character I want to become, I want something else and I have to evolve it again. It's never-ending. You've got to be okay with it otherwise, you'll forever be ... You won't understand life. Things change. The world changes. Situations change. You've got to learn to evolve and move with the times. Nick Fischer: Do you think that the characters that you've chosen, do you think in a year, you're going to have the same characters? Do you think that every year, that you'll revisit the people that [crosstalk 00:51:45]. Sam Ovens: Every year, yeah. Nick Fischer: Yeah. Sam Ovens: Some of them I kept for three years at the moment because they're very big characters and whatever skill they've got, they're the best in the world at it. Nick Fischer: I could see like Muhammad Ali, it's like who you're going to find that's better? Sam Ovens: Pain tolerance, I haven't found someone better. Nick Fischer: Yeah, right. That makes sense. They're just revisited, but every year it becomes slightly a little bit different. Sam Ovens: Yeah. If I become weak in an area, I choose a character who's strong in that area and I might build it in. If I've gotten really strong in one area, I might remove that character. I kind of evolve it based on what I need on an ongoing basis. Nick Fischer: Got it. Is this something you do that's formal or you just decide one day, "You know what? I think it's about time that I kind of revisit this." Is it a formal process? Sam Ovens: I will look at my character, which I've designed every single day; first thing in the morning and before I go to bed at night. Human beings are like that movie 50 First Dates with Drew Barrymore, how every morning she wakes up, she forgets who she is. In the end, the way they solved it is her husband gets a TV and plays a little videotape and he's like, "This is who you are. These are your children. This is your life." She watches it and she smiles, and she remembers and then, she knows how to go about her day. That's what we're like. Not that extreme, but very similar. I think there was a hidden meaning in that movie. We just thought it was kind of funny and silly, but we liked iy. What I do is in [inaudible 00:53:14] of this movie, I designed this book which is all about me and my journey, what I'm trying to achieve and everything and who I'm becoming. I remind myself every morning and I'm like, "Oh, that's right. Why am I sad again? I'm doing what I want to do. Okay, now, I'm happy again." It sounds comical, but it really is like this. Nick Fischer: Yeah. No, it does. I totally see the benefit of doing that because you do, you lose grip of where you're going, you lose grip of who you are. I think that the biggest thing is the perspective you get between those two things is, and I know you do this as well, right, is if you're constantly reminding yourself of where you're going, it's easy to get caught up in the journey of getting there as opposed to remembering where you're going. It has to be a balance, right? You can't focus too much on the past, too much on the future and then, not enough in the present. How do you deal- Sam Ovens: You should eventually go off the past completely. I don't think there's really any way in which the past serves you. I would think the balance would be 5% past and then, probably only 10% future, and then, the rest is right now executing on whatever needs to be done to achieve this vision in the future. You have to kind of cascade between past, future, and present in your mind but you have to live most of life right now because if you live in the future, you won't ever get there because you'll do nothing now. If you live in the past, you'll only recreate that what you had there now and in the future. It's like that quote in 1984. It's like, "He who controls the present, controls the past. He who controls the past, controls the future." All of civilization right now thinks that, that is the government. Everyone's like, "Oh, it's the government." They're like, "It's 1984. It's happening." I'm like, "Man, what's wrong with everyone?" It's you. You control the present, then that means that you control the past, and that means that you control the future. It's just wherever you choose to live and how you forecast yourself into the future and into the past. You have to really just let go of the past. It doesn't mean anything. You have to think into the future what do I want, and then, you have to think, "In order to achieve that in the future, what do I need to do now," and then, do it. Constantly revisit these areas of time and you will evolve into this person, this character who you want to be. Nick Fischer: How do you feel about nostalgia in general? Sam Ovens: I think it has a time and a place like a lot of old cars. I think some old cars are cool. I think some old movies are cool, but I don't live in my past at all. I got zero time for it because what's the point? I think some classic things are cool. I like Led Zeppelin. I like Rolling Stones. I like Pink Floyd. I like Testarossa Ferraris and old [area code 00:56:12] 911 Porsches. I love a lot of old, classic stuff. I like mid-century furniture. My whole house is mid-century. But me, I don't give a shit about who I was in the past. Nick Fischer: You did say 5% of the past, right? Is that the perspective so that you can [crosstalk 00:56:29]? Sam Ovens: It's just catching mistakes. If you did something in the past and you've made a mistake now, you've got to look back and be like, "Is this something which I keep repeating?" Nick Fischer: Got it. Got it. That makes sense. It's not so much about celebrating your wins and seeing how far you've come, it's more [crosstalk 00:56:44]? Sam Ovens: You shouldn't celebrate the past. Even if you won in the past, I don't like ... I call it, you've got to clear our trophies of your past. If you keep celebrating your trophies of the past, you think you're good, you don't need anything more. You might make a million dollars and you're like, "I made a million dollars. I'm awesome." But then, now you're stuck. You've got to clear it out. You've got to be like, "All right, back to zero again." You've still got a million, but you got to believe like you've got nothing again. Nick Fischer: That reminds me of the story of the NFL football team, the Miami Dolphins. They were the last undefeated team for a while and every year that the current NFL team who was undefeated, the last undefeated team who lost, they all got together and celebrate because they were the last ones. They're clinging on to the past, right? You'll always hear people say, "Well, back in my day this happened, this happened, this happened." That's kind of their only source of happiness. Sam Ovens: It's the danger of winning. That's really the biggest danger of winning is that you think that you've won forever. Tomorrow is another day and it's a battle again, you know? You want to be positive, but you don't want to be stupid to the point where you think you're invincible. People who believe they're invincible because they've won in the past often get their ass kicked by someone who's lost in the past. It's because the person who's lost in the past is hungry to win. The person who won in the past thinks that they don't need to train as hard. This is what Mike Tyson sees it, like the time where he got knocked out, he was watching the guy a couple of months before on the TV and he's like, "I don't even need to train for this guy. I'm the best. I don't even need to train. This guy will just walk in, knock him out with one punch, and I'm out." He walked into that ring with no training, that guy knocked him out. That's when he learned. It was like, it doesn't matter how awesome you are, you can't think you're invincible. It's quite a balance. You want to think that you're good and you want to think you're awesome. You don't want to trick yourself that you don't need to do any practice or any training. You want to think you're awesome, but at the same time know that you can lose that. Nick Fischer: That's tough. Some people would say that's a contradiction. Sam Ovens: It is a contradiction, but that's what life is. Nick Fischer: Sure. I guess, what is the balance then? At one side, it's arrogance, right? You're venturing into some sort of arrogance. The other side is- Sam Ovens: Arrogance is perceived as negative. Who's to say that being selfless isn't the wrong way? Nick Fischer: Not me. Sam Ovens: We don't know. Who's to say being an introvert is wrong and being an extrovert is right? We've got all of these divided poles like darkness, like hot, cold, beauty, ugly, and we've got sane and insane. If someone goes insane, we all look at him and we're like, "That person's insane." How do we know they're not sane and we're insane? Nick Fischer: Because everyone judges from the majority. Sam Ovens: Yeah, and that's what life is. It's an extremely popular delusion. We're all probably delusional, but there's just a lot of us, so we believe that that's right. In my understanding of it, the more people that are doing something, the more likely they are to be wrong. I think we're living in a massive delusion right now. The way that we think that we should be who we are and be authentic and attack other people when they want to be someone who they're not, I think we're delusional. I think the people who want to be someone else, they're more sane than us. Nick Fischer: Is there issues though that you feel like you would attack, that would be in the minority? Say, let's take flat Earth for instance because that's been the rage in the last few years. People think the Earth is flat again. Sam Ovens: I think people can believe whatever they want to believe. The only thing that's wrong is when you think the other person is wrong. I could believe the Earth's flat and there's no one to say I'm not allowed to believe that. Maybe, but we don't really know if it is or isn't because whatever we believe it is, we make it like that because that's how, you know, your hypothesis affects your outcome. Whatever you have as a belief becomes your reality. If everyone in the world thinks it's round, then we're all probably going to create a lot of evidence that it's round. However, in the past, they thought it was flat and they had a lot of evidence to prove it was flat. The pendulum will keep swinging between these two things, but I don't think we really know what it is really. I think the only wrong answer is to think that it's one thing and then, think every one else is wrong. That's where society gets it wrong. They think, "That guy who's just lying on the beach and he isn't making any money and he isn't working. He doesn't understand. I'm going to go there and teach him. I'm going to teach him how to make money." What if he doesn't want to make money? What if someone who's lying on the beach is like, "This person who's making money locked-up in his office all day, I'm going to teach him how to come and live at the beach." What if he doesn't want to live at the beach? The only wrong thing is when you think that your way is the only way and when you attack other people for being in another belief which opposes yours. I think you can believe whatever you want to believe as long as you just leave the other people alone. Nick Fischer: Right. I would say so, too. People have always just from the beginning of time got offended at beliefs that done affect them in the slightest in the quality of their own life. Sam Ovens: It's because it starts attacking their character. Nick Fischer: That makes sense. Sam Ovens: It all stems from like Western civilization defining the question, "Who am I?" They're like, "I'm introverted." "I am shy." "I'm bad at math." "I am all of these things." Every day, they wake up and they're like, "I'm going to just stick inside my circle of confidence and my circle of who I am," and they live out every day of their life like that. Nick Fischer: Right. For people who come to you and ask and they have those ... They lead with who they are, what does that tell you typically? Sam Ovens: It doesn't tell me anything unless they think that the other person is wrong or that they think they're better than the other person. If someone can be really confident, arrogant, and everything, it's totally fine provided they don't feel like they're better than someone who isn't. Nick Fischer: I guess what I was getting at more so is if someone comes to you and says as 50-year-old [crosstalk 01:03:41]. Sam Ovens: That's a very strong, defined-self. Nick Fischer: Sure. Sam Ovens: If someone introduces themselves with their story, then that's a strong character. Nick Fischer: Yeah, but they think it aids their argument, right? You get people who even on the other side, let's say we're debating whether or not we should go to war with another country and someone says, like he's a 50-year-old war veteran, "I think this ... " Sam Ovens: In my experience, anyone who brings a story to a conversation should pretty much not be allowed to speak because anyone who brings a story to a conversation brings a bias. It doesn't matter about the past, it doesn't matter about what happened to one individual person, you have to analyze the situation as it exists now without any biases. Stories bring biases. Self-images bring biases. I arrived to the point in time in my life where I was like, I want to do something with my life. I want to do something important. I want to make some money, but as a 20-year-old shy, anxious person who never has achieved anything in his whole life, I know that that's not going to happen. You see? Nick Fischer: Right. Sam Ovens: It's a bias and it was not true. You've got to remove the bias. You've got to cut the story out and you've just got to analyze it. I analyzed it. I got rid of the story and I was like, "Who's to say I can't?" No one could bring a good argument to that. I thought, I'm going to try it. Then, I became it and I became who I wanted to be eight times over. Any story I've tried to bring to those arguments has been invalid. That's my answer to that question. I think no one should be allowed to arrive at any sort of analysis with a long story or convictions about the past. Nick Fischer: Right. Sam Ovens: That's who I am, not who am I becoming. Society has a "Who are we?" If an individual has built his self-image on "Who am I," society builds its self-image on "Who are we," as a collective of the Is. Who they are not is the enemy, all right? He who is not me is against me and he who is not like me is my enemy. It's a lot of selves, with a lot of other selves who aren't like them. It's just, we can't this person's right, that person's wrong. The only thing we can say is someone's wrong when they try and say that someone else is wrong. People have just got to let it be and just leave each other alone. If these people want to become like these people, fine. Let it happen. It these people want to be come like these people, fine. Let it happen. If they just want to be who they are, leave it. Nick Fischer: Do you think for people to accelerate that faster that a change in their environment is needed or can they do it simply by changing their habits, their routines, and the environment they're in? Sam Ovens: Environment helps. If you move countries, if you move house, or if you move apartment, or you get into a different circle of friends, it helps. It probably is 10 times more likely to happen if you change the environment. Nick Fischer: What would you say to someone that are like, "That's easy for you to say, Sam. Even though you were in a place where you didn't want to be, at least you had the money to get up and move, and change your environment." Sam Ovens: I didn't. I moved from an apartment back into a garage with my parents. I downgraded my environment and made it worse. Nick Fischer: Do you believe then that anyone who's in an environment can change and get out of their environment? Sam Ovens: Absolutely. You don't need to change your environment to change yourself. It helps, but you don't need it. Nick Fischer: Yeah, I would agree with that. Sam Ovens: You've just got to break your character. You've got to define who your character is, you've got to define the character who you want to become, and then you've got to catch yourself playing out the traits and characteristics of this one and replace them with the traits and characteristics of this one. It's like Shakespeare see it like, "All the world is a stage and we are merely actors." "To be or not to be, that is the question." You've just got to think not who am I, but who am I becoming? Take a day out of your life to just sit down with a pad and define it. Be like, who do I want to become? What are my dreams? Who do I want to be? Write it down. Define it. Draw a picture of this person. Design the life and then, grow into that character. It's the most fun in the world. Being whoever you want to be, living your life as if it's a play, that's the most fun I can think. Everyone these days sits and watches pro athletes on the TV and they're like, "Yeah, they're cheering on other people." They're watching movies of someone who makes a lot of money and they're like, "Yeah, that guy's the man." I'm like, "Is everyone mad?" If I'm watching a movie and someone's killing it in life, I'm like, "Screw that guy. I want to beat him." Not in a movie, in real life. Everyone else celebrates everyone else. People need to start celebrating themselves and making themselves winners instead of celebrating other people as winners. Nick Fischer: Do you think there is a physical limit to what someone can become? If I said, "I want to be a professional boxer," for instance. Sam Ovens: There's no physical limits. Nick Fischer: No physical limits. Sam Ovens: Your cells in your body completely regenerate. They'll be no cells in your body the same today as they are in seven years. Nick Fischer: With enough time- Sam Ovens: With enough time and enough effort, you can change anything about yourself. Nick Fischer: It's crazy. Most people would say that's ... They would be very hard to believe something like that. Sam Ovens: Like I said, most people are often wrong. Nick Fischer: Most people are often wrong. It's true. When on the side of the majority, it's time to pause and reflect. I think Mark Twain said something like that. Sam Ovens: It's like an extraordinary popular delusion and the madness of crowd. If we've got a crowd of people and they're just running down the street like in Manhattan, like on 5th Ave. or something. There's just like a hundred people running down the street. If you see a hundred people running down Manhattan and 5th Ave., you're going to start running down. Nick Fischer: I'm definitely running. Sam Ovens: You're never going to ask why. Nick Fischer: Yeah. Sam Ovens: This is what happens with crowds. We see a whole bunch of people doing something, we start doing it because we're like, "They can't be wrong." But they might've just started running for no reason. That's quite often what happens. Individuals are quite often more likely to make a thorough analysis than a crowd because no one questions what started the crowd. They just assume it's right because it's moving that way. Madness is more common in crowds. Nick Fischer: People are usually swayed to whatever [crosstalk 01:10:51]. Sam Ovens: People think if everyone's doing it, it can't be wrong. Just like if everyone's buying houses and if the market's going up, and everyone thinks it's going up, it must be going up. That's how a bubble bursts. Nick Fischer: Right. Sam Ovens: It's like Buffett says, "You want to [inaudible 01:11:07]." "When people are greedy, be fearful. When people are fearful, be greedy." If everyone's buying houses, you want to be selling houses. If everyone's selling houses, you want to be buying houses. Quite often when you go against the crowd, you're not always likely ... you can be wrong. This isn't a hard row, but a lot of the time, the crowd is wrong. Nick Fischer: Sure. Sam Ovens: Really, to bring this whole conversation to a conclusion, we had a question like, "Is being yourself a myth?" I think it absolutely is. Who is a self? If someone can produce me a self, I will take my ... I [inaudible 01:11:55] which I've said in this video and I'll reevaluate it. No one can produce me a self. In my understanding of it, a self is nothing. It's just a collection of characteristics and beliefs, and all of these things which you think you are. You can change it. I've done it myself. I've taught a lot of other people who to do it. I believe that's really the main quest of all humans and civilization for all time, is to learn how to transcend themselves, to learn how to become whoever they want to be. Transcending yourself, I believe is the biggest quest of man on Earth. I've been able to do it. It's been the most fun I've ever had in my life. I have told a lot of other people how to do it and it's been the most fun they've ever had. I encourage anyone watching this like, take some time to just stop doing what you're doing. Go to a beach or just go outside, grab a pad and just design ... Ask the question, what do I want? Who do I want to become? What do I want? What sort of life do I want to live? Write it down. Define it. Make it clear. Make it colorful. Add some detail to it. Grow into that character. Don't ask the question, "who am I?" Cut that out and just ask the question, "Who am I becoming?" Write it down. Every morning when you wake up, read this thing. Every night before you go to bed, read this thing. Every day live it to the fullest, trying to become this person. Don't listen to anyone who says that you can't do it because they're wrong and we know why they're attacking us because we're threatening their character. When we try and be someone who we're not, it threatens everyone who wants to be who they are. You just want to drown out all that noise and just go for it. It's the most fun in the world. I think that's the greatest search and the greatest mission of man on Earth is to transcend themselves and to become whoever he wants to be in life. If you do that, you'll have the most fun in the world ever.