Video Game Addict To $400,000 /month E-Com Entrepreneur

Video Game Addict To $400,000 /month E-Com Entrepreneur


Connor Shelefontiuk: Video Game Addict To $400,000 /month E-Com Entrepreneur

Niche: Helping ecommerce businesses get more customer with facebook ads

Here's what we cover:

1. How Connor came to the realization he needed to start his own business.

2. Why video games were holding Connor back in his business.

3. How Connor chose his niche.

4. The funnel Connor is currently using to land clients

5. What Connor focuses on to make his eCommerce business profitable

6. Why Connor keeps a clean room and makes his bed

Connor’s #1 piece of advice for members:

Cut out the distractions. 


Transcript / MP3

Sam Ovens: Hey everyone, it's Sam Ovens here, and today, I've got Connor Shelefontiuk who's a student in the Consulting Accelerator program. And Conner's got an awesome story. I think it's probably the most transformational story that I've done in these interviews so far. About a year ago, Connor was living paycheck to paycheck, working a nine to five job, and he didn't have a business or anything. And he joined the Consulting Accelerator program, and it's been about one year since then. And now he's been able to start his own consulting business helping e-commerce businesses growing, get customers with digital marketing, specifically Facebook ads. And he's gone from living paycheck to paycheck, working nine to five, and just last month in April, his business did $400,000 in sales and around $200,000 in profit which is awesome. First of all, congrats on that. That is probably the most I've seen someone grow in one year. Connor S.: Thanks. Yeah, it's been an insane change. I'm still trying to adjust to the difference in everything. Exactly as you said, I went from paycheck to paycheck where I didn't really know what to expect next month, having a budget, you know? Can I afford to go for dinner? Can I afford to not work on the weekend or something like that? To straight to consistent profit every single day now which is just, I feel completely in control of everything I'm doing, and it's just anytime I want to scale now, I can just keep scaling. Sam Ovens: You bought a Ferrari yet? Connor S.: No. Actually, that's a funny thing because I was going to buy a Lamborghini. One of the big goals I had was I got to make money 'cause I want to buy a Lamborghini, dream car, and now, the more I'm making money, the more I'm realizing you can't spend money on stuff like that. So it's a ... Sam Ovens: Usually when people make that much money, they do something stupid like that. Connor S.: Yeah. Oh yeah. Sam Ovens: So that's why asked. When I made my first 100 grand, I went and bought a Ferrari. And then pretty much everyone I know did that, too. So that's why I asked. Connor S.: Yeah, as soon as I started making it, first thing I did was that I looked online how much they are. I had to convince myself not to. Sam Ovens: Good boy. So let's jump in let's talk about how this all happened and how this came to be. Explain to me what your situation was like a year ago when you were living paycheck to paycheck. What was going on back then? And why were you interested in changing and starting a business? Connor S.: About a year ago, I worked a cleaning job. It sucked. I cleaned toilets, I cleaned offices, I cleaned desks, stuff like that, basically, at an office that I had. Basically the office I worked at was an office that I had always dreamed of running, and I always saw myself there cleaning other people's desks, cleaning the CEO's desk, cleaning the bathrooms and stuff like that. And then I also worked a warehouse job where I worked night shift from 5:00 p.m. to 5:00 a.m., sometimes 12-hour shifts. And all of it really sucked. It really sucked. I was putting in a lot of work to not make a whole lot of money. And slowly over time, I started to realize that I'm willing to put in this much work to make less money, so why couldn't I shift putting that amount of work into my own business and then ultimately making way more money? So it was kind of realization that I'm already working this hard, why not focus it on something that can make way more than I'm making right now and give me way more freedom than I have right now? So, after a few years, it came to the point in time where it's just that realization out of the blue. It's like, why am I doing this? Sam Ovens: Got it. How old are you? Connor S.: I am 24. I just turned 24. Sam Ovens: Nice. So you were 23 back then. Connor S.: Yeah, I was 23 when I was doing that. From 19 to 23 was basically when I worked between cleaning and warehouse work and stuff like that. Sam Ovens: Got it. And then how did you come across the Consulting Accelerator program and find that and decided that that was what you wanted to do? Connor S.: It was funny because I came across it a long time ago, actually. I guess probably about two years ago. I'm not sure how far back it was, but I'd say probably about two years ago. I started seeing ads maybe a year and a half, something like that. The first time I saw it, I was like, "Why would I ever pay money? Why would I ever that kind of money to get a program? That's crazy. I'm not gonna do that. It's just some cash grab. It's not gonna do anything for me," and stuff like that. And there was no real point doing it. And the more I got into running my own business and trying to learn and trying to progress, I started to realize that people like yourself, paying that kind of money is gonna save me a ridiculous amount of time. And that's essentially what it did. So when I came across it the first time, I was like, "This is stupid. I'm not gonna do it. It's just a cash grab." And then the more I learned how much work it was and how much I really had to learn and how I had to really change my life in order to do what I wanted to do, I started to realize more and more that that's probably something that would be a very good investment. It turned out to be probably the best investment I've ever made so definitely was worth it. Sam Ovens: Awesome. And then talk me through what happened after joining. So you just joined, you're looking and you're going through that. What were the next stages? Connor S.: When I first joined, I joined basically on the basis that I always thought everything was technical. You had to learn new technical skills, you had to be better with marketing and stuff like that. My entire goal when I first joined was be better at Facebook ads, be better at funnels or something like that. So when I first joined, the first thing I did was very ... Day one, and I remember this. It was like you can only go through the first week of the program like, "Man, I don't want to do this. I'm gonna refund the program. I don't want to have to wait five weeks until I get to the technical side of things." So when I first got on, I don't even think I touched any videos for like the first two weeks of joining. And finally one day, I had a really bad video game addiction, and it was really starting to ... Well, it had ruined my life majorly in the past, which is one of the reasons I was in the situation that I was in. And then slowly as I started to get more into the videos on week one and then see what other people were saying inside the community and even just reading some of the transcripts from the videos, I start to understand that maybe my mindset was more what was wrong than the actual technical things. I think it took me about two weeks of not watching any video before I finally decided to just jump in, watch the first few videos. I think I was actually on a bus going up on an eight-hour bus ride, so I threw it on my phone, put some headphones in and started watching the first few videos. And then from that moment on, I just got hooked on mindset, hooked on changing my life, and realizing that I had a lot of really good technical skills, and it wasn't the technical skills that were going to get me farther, it was changing myself as a person that was gonna get me farther. Sam Ovens: And what do you mean by that? Why did you need to change as a person? Connor S.: Like I mentioned, I had a really bad video game addiction. I now realize that it was probably worse than or very similar to a really bad drug addiction where it was something that was so toxic, and it was taking up so much time in my life, and I had never really in the past found how to control it or how to stop it. I would try and just stop cold turkey, cut it out altogether. And that wouldn't work, I'd end up falling back into it. So the more I realized that what I was doing at that point in time wasn't working the more I realized I had to find something else that would help work. And then as I got into the mindset videos, I started to realize that everything I was trying was really uneffective but some of the stuff that's taught in the mindset sections is exactly what I needed. So the more I started trying things, the more I started realizing that the mindset work was really working well for me. And then I just started getting crazy into it. Sam Ovens: So video game addiction, a bad one, what does that mean? Why was that destructive? Connor S.: It was destructive in a way because some days I would video games for 16 hours in a day. And it's really- Sam Ovens: Well, what did you play? Connor S.: Oh, I played Xbox, I got really big into PC gaming, I would play online multi-player games, RPG games and stuff like that. It's the weirdest thing because I was so obsessed with being the best in these games and making the most amount of virtual money in the game, but I couldn't do that in my real life. So it was the weirdest situation 'cause I'd have no problem committing 16 hours to making virtual money in a virtual game. But I couldn't do that in my real life, so it was ... I don't know, it was such a bad obstruction in my life that I figure out how to do it, so yeah, some days, 16 hours. I worked eight hours and then I wouldn't even sleep. I can't even name the amount of nights that I was up till 11:00 in the morning and then I'd sleep for two hours and go to work for eight hours or four hours or whatever. So it was super toxic. Sam Ovens: Got it. And so when trying to start your own business, the video games still taking up too much time that you couldn't put it into the business? Connor S.: Yeah, exactly. I'd work for one hour on a business and then I'd get that urge to just take a break. You'd have that inner voice telling you to take a break. You've done an hour of work, you put work in, go take a break. And then I'd convince myself, I'd be like, "Yeah, you know what? I've worked hard for an hour. I'll play video games for an hour." And then it wouldn't be an hour, it would be eight hours, and then the whole day would go by. And then I'd go to bed like, "Okay, I'll work on the business tomorrow." And then the same thing would happen tomorrow. And it was just day after day after day, over and over and over. If you look back at the hours, I probably wasted 2,000 hours of just randomly playing video games as opposed to working on the business which is what I should have been doing. Sam Ovens: Yeah, that's funny. When you look at it now because all of a sudden you just made 400 grand a month. Connor S.: Yes. Sam Ovens: It's because it's that- Connor S.: It's disgusting. Sam Ovens: It's that same tendency. 'Cause I have it, too. It's like an addictive personality. I used to video games ages ago when I was a kid. Played Counterstrike. Connor S.: Yeah, Counterstrike. Sam Ovens: And dude, I wouldn't sleep. And I set up a LAN in my house, I'd play, I'd run home after school and play. I'd stay up all night, and if I wasn't playing, I'd watch videos of people playing. And looking back at it, you could say it's a waste of time and stuff because it wasn't that constructive, but it taught me how to get good at something. It's all the same. How do you get good in business is trial and error and practice. How do you get good at a game? Trial, error, practice. Connor S.: Yeah. Sam Ovens: And so in a way that probably has helped you a lot that now you've put that same level of obsession and passion into the business. You know what I mean? Connor S.: Yeah. Yeah, there had to be a shift of priority from putting that much work from video games into putting that much work in the business. And as soon as I did that, the results literally went from making almost nothing to doing 400 grand in a month like no issue. I mean, it's two days into this month, and I've already done $30,000 in the first two days in a month. And putting all that work from vide game to the business, it was hard to do but definitely the obsession from video games has definitely helped the business. But the transition was where the difficulty was. Sam Ovens: Because you probably still, now you're probably addicted to business. Connor S.: Oh yeah. Oh yeah. Sam Ovens: So you didn't get rid of the addiction problem, you switched it. Connor S.: Exactly. Yeah. Instead of being addicted to making virtual money, now I'm addicted to building a real business and making real money. Sam Ovens: Nice. I definitely understand that. A lot of the people I've met who are really good at business, they have the same thing. They're obsessive, you know? Connor S.: Mm-hmm (affirmative). Sam Ovens: They don't want to go to sleep, they don't want to eat, they don't want to do anything that isn't this, and they've kind of force themselves to. Connor S.: Yeah. Sam Ovens: Yeah. Connor S.: Yeah, I have to control myself now because just like I would play video games till 6:00 in the morning, now I'm up working on new ads or something until 4:00 in the morning. So I have to force myself to go to sleep now just like I did before. Sam Ovens: Cool, so walk me through how you chose your niche. Why e-com and how did you come to that decision? Connor S.: Well, e-commerce was always something that I was really interested in. So I've been kind of dabbling in, I guess you could say, in the e-commerce industry for quite a few years. Probably four or five years now easily. But it was never really something that I fully committed myself to, so when I first joined the program and I got into consulting, I was looking at all the other people who were getting chiropractors and massage therapists and dentists and stuff like that. I was like, "That's what I'm gonna do. That's where the money is. I'm gonna do that. Everybody else, it seems to be so easy, so I'm gonna do and do that." So I started trying to do that. I worked with it organically and stuff like that. The more I did it, the more I realized, A, I have no idea what I'm doing when I'm talking to any of these people because I don't understand their industry whatsoever. So not only am I wasting my time by doing that 'cause I'm not getting clients, but I'm wasting an hour on a call because I don't even know what I'm talking about half the time with the people I'm dealing with. So after about a month of doing that back and forth, I kind of fell back to ... I've been in e-commerce for a few years. I know the industry, I've run stores before, I run my own store successfully or semi-successfully. I kind of know how it works, so why not shift all of my focus onto just that because I do have a little bit of history in it, I have been semi-successful in it before making a little bit of passive income, so I swapped from more of that general consultant and digital marketer into something much more focused on something that I was a lot more passionate about and I knew a lot more about. And I was able to commit all of my time to that, and that's really ... Once again, the switch to that was, the results were just monumental from basically day one of focusing on that, everything just started to change right away once I honed in on exactly what I was passionate about and I had a experience in. Sam Ovens: Got it. And what did you identify the problem to be for e-commerce businesses? Connor S.: A lot of it is just people, they don't understand how to, A, pick products. A lot of people, they're on these websites where they're trying to find popular products and stuff like that. So they had a lot of concern with, "Is my product good enough? Is my niche good enough? Are the products that I'm selling in my niche good enough?" Stuff like that. So there's a lot of fear and not really knowing how to research their products and if it's gonna be profitable. And that was kind of the first one. Then the second one was nobody really knew how to advertise for e-commerce because advertising when you're your own brand already, it was already established, that's really easy. But starting up a brand and selling yourself, selling your product as a brand that nobody has seen before, people didn't really know how to do that. It's very hard to sell physical products to people who they've never met your brand before. They don't have a trust for you, they don't really trust your website, they don't know if they're gonna get their product, stuff like that, so those two key things of, "Is my niche good enough? Are my products good enough? And then how do I make customers trust me?" That was kind of the real thing that was holding people back. Because at the end of the day, Facebook ads, you can learn Facebook ads, you can throw your products out there, but until you actually create and establish this relationship with customers and know how to do that consistently over and over and over, then you're gonna have really spotty results with whoever e-commerce store you're trying to start. So that was really the key entry point. And I mean there's a lot of other stuff on top of it like marketing better. I actually applied a lot of the emotional side of marketing like causing irritants in people and stuff like that. I never did that in the past which is why I really didn't have much success in e-commerce, but as soon as I started applying those emotional irritants, just like you would sell a consulting service or a course or something like that, I applied that to physical products and immediately same effect. Same effect as ... Because people need products. People need products, they have an emotional or physical attachment to products, and then you apply that to selling physical product, and it works the same way. Sam Ovens: So did you do the Myers Briggs test? Connor S.: I did. Yes. Sam Ovens: You INTJ, INTB? Connor S.: INTJ. Sam Ovens: Yeah, first guess. Yeah, that's why because you all discount emotion. So when you're writing the copy, you're like, "Oh, humans are perfectly logical." It's not about emotion. They all just weighed us up based on facts. It's how I do it, too. I'm like, "These people, we'll just treat it like a court case," right? Lying, not lying, but no, humans are like ... There's a small segment of them that are rational, but a lot of them are just based on emotion. They want to like you, trust you, they want to feel all of these things before they buy. So that's how I knew you were INTJ 'cause you would have discounted that. Makes a huge difference when you [inaudible 00:17:35] in both. 'Cause some people go too much on emotion and they forget the rationale. And some people go too far in the rationale and they forget the emotion. I mean, having them both is powerful. Connor S.: Yeah, there's definitely a fine line especially in physical products because people buy something, there still is a factor of, "Is this going to be useful for me on my day-to-day like? Is it something that I need?" But there is also going to be an emotional factor. So I had to find that fine point between pointing out how well it works and what it does, but not only doing that but also applying the emotional factor. And I tell you, once I narrowed that down, like I said, I mean, the explosion in sales has just been phenomenal. Sam Ovens: Nice. So you picked the niche, you jumped in, you found out what the problem was. And then how did you decide what you were gonna step in and sell? How did you decide that and how did you craft your offer and what's included in that? Connor S.: Originally, there's a lot of people out there who are kind of those gurus who try and get you. They're like, "My 10-step blueprint to making six or seven figures right away." I originally wanted to do something like that, but I started to realize that it's not something that you can teach, so you can't just teach somebody to make seven figures, like, in a month like all these gurus are trying to get people to do. "Here's my five-step guide to Facebook ads to make seven figures a month." That's fine. You can teach people to make seven figures a month with Facebook ads, that's not something that's not doable. But people themselves, if you're looking at like myself who's the average everyday person who didn't have a business background, who didn't have a marketing background and went into it, there is no way. You can give me a blueprint to do it, but I can't do it because I don't have the experience. I'm not gonna recognize the patterns, I'm not gonna recognize how to adapt to situations very quickly. So I started to realize that selling something like that, not only was it gonna not sell very well because it's too hard to do, but I'm also gonna get people really bad results because I can't ... Somebody brand new off the street isn't gonna go and make a six-figure store. It's just not gonna happen. They don't have the experience to do that. So what I started to realize was what I can do is I can start bringing people passive income through e-commerce because making an extra $50 a day, $100 a day is very simple to do. You only have to sell two, three, four products depending on what their price to do that. So that is something that you can teach the average person who doesn't have all those background. So that is sort of what I've crafted my offer off of now. It's not make seven figures in your first year of doing e-commerce, it's, "Hey, would you like to cut two days of your work time or two days of your nine to five job off because you're able to make an extra hundred bucks a day passively through e-commerce?" So I really tried to apply it to myself, the average person like myself who got into it. I just want to start making a hundred bucks a day when I got into it. Once I started making more, I wanted to help people make more, but I realized that I had gone through a year of transformation to be able to do that. So that's really how slowly my offer went from making people tons of money to making people passive income and then slowly quitting their jobs and stuff like that and then growing farther and farther. Sam Ovens: Got it. So your offer was ... Is this done for you or is this done through training? Connor S.: This is done through training. I did originally have it done for you program that I ran for about a month, and I wasn't really a big fan of it just because when you build people websites and stuff like that, they get really picky about it, and I don't want to constantly be going back and then changing it. So I'd rather train them how to do it. And then they can go in and do it to your heart's content. And then they feel like they've really accomplished it themselves, so I've swapped from done for you to now training people to do it. I'm working on a pretty big training program through videos to do it. I'm hoping to get that out to people. Sam Ovens: Nice. So then how did you scale from zero to 400 grand a month in a year? Connor S.: It was strictly through ads. Strictly through ads. Once I got my offer down, I had 400 is actually ... Not 100% of that is therapy consulting, some of that is through my own, selling my own physical products. So it's probably about half and half between running my own online store and also through consulting. But it was just through ads. Through perfecting my copy, through perfecting the image, message, audience combinations. And once I really found those, it was just make another good ad, make another good ad, make another good ad, and keep expanding. And the more ads I make, the more countries that I hit, the more people I get to, it just grows so quickly. And the offer's good enough that the ads ... Before, I struggled to have an ad run for four days without it dying down. Now I have ads that are run for two months, and they're bringing in still ... THey're actually bringing in more money now than they were two months ago when I first started, so really perfecting that offer and giving ... Not only perfecting the offer but also giving people the results that they want has been what has just kept those ads going and me being able to introduce a new ad and then keep scaling it, scaling that ad, introducing a new one. I think I've got about 120 different ads running right now, and they're all doing well. Sam Ovens: Nice. And then what are you driving those ads to? What funnel were you using to sell your offer? Connor S.: I'm using click funnels, I just have a very basic landing page on there. What I've also done is I've created a little bit of an online community. So a lot of this right now has actually been strictly through organic growth. I actually haven't even ... I don't feel like I've perfected it enough to be able to scale massively to the point where ... I want to scale it to seven figures, but I want to perfect my offer before I start going bigger. So a lot of it is I'll bring people into my organic community, and I have like three videos on how to build a store and how to get started and stuff like that. And then I'll work them through almost an organic funnel, I guess, where I give them these three videos, they learn a little bit, they ask me some questions. Maybe I'll give them a little bit of advice, and then I'll basically pitch myself to them and show them some previous results and do it. So my funnel right now is mostly to get them in touch with me so I can help them. And I just pay money to get people into my community, and that's basically it at the moment until I've kind of perfected my offer. Sam Ovens: Got it. So someone comes from a Facebook ad to a landing page. And then what are they opting in for? Connor S.: They're opting in for access to my free training videos. So I've a bunch of training videos, like I said, on how to build your first website, in e-commerce how to pick some cool products and stuff like that. And then when they opt-in, they get those videos. And then they also get direct access to my community. I use an app called Discord, it was originally for gamers, but I've turned my Discord of gamer community into more of a business community. So then they join there. I do weekly ask me questions for like half an hour, an hour basically just really engaging with them as much as I can to try and give them as much value before ... 'Cause I think giving value to people is a big thing. If you can show them or help them understand if they're interested in doing it or not is gonna be a lot better than just selling them, "Hey, I'm gonna make you more money so pay me. Pay me right now." I'd rather get them interested in it to see if they're interested in it and continuing it. 'Cause at the end of the day, if you have happy customers, that's gonna be a lot better than if you just keep selling to people over and over and over. So that's really what I'm trying to do. I'm just trying to build a happy customer base before I really try and scale bigger. Sam Ovens: Got it. So is Discord kind of like a Facebook group thing? Connor S.: Yeah, Discord is very similar to Skype I guess you'd say. This is online chat community, and you have all these different text channel and voice channels and stuff like that. You can post videos in the channels and people can go and watch them. So yeah, it's pretty similar to a Facebook group. Sam Ovens: Got it. So they come to you, you're driving them from Facebook to a landing page, they opt in. Then they come to a place where they've got some free training videos on the basics, and they're in a community now. You can answer questions with them and everything. And then when do you pitch them your offer? When you make that offer to them? Connor S.: I let them come to me. Almost everybody I've gotten at this point has come to me. I found that pushing people into doing it, as much as you can mention, "Hey, these are some of the services I offer," and stuff like that, I always found that if you try and push people on it, they're almost more likely to not pay you whereas if you just show them why they need your service as opposed to trying to sell them your services, that's my new big saying I tell people now is never try and sell someone your service. Convince them why they need your service, and then they'll buy it from you at that point without you even having to ask them. So I basically just let people come to me now. And it's worked a lot better than me constantly trying to offer my services to them. Sam Ovens: So do you have to have a call to action anywhere in the video saying when you're ready, ask me if you're interested? Of anything like- Connor S.: No. Sam Ovens: How do they even know that you have something to offer? Connor S.: Just through organic talk through people in the community saying, "Hey, thanks for this. The video's really good." And then they'll mention it to other people. Everything after driving people to the community has been almost 100% organic. I'll post a weekly video, an explaining video on how to do something on the website or how to set up your own web domain email or something like that. And I'll do a little 10-minute slide show presentation on the reasons why you want to do it. And then at the end of the video, if 500 people are watching, maybe two people will be, "Hey, do you have any more videos? I'd be willing to pay," stuff like that. I don't even need to have a call to action. I don't even need to say, "I'm selling these services." People have just been coming to me on their own and asking me. Sam Ovens: Got it. So you mix your customers with your non-customers in that community, too? Connor S.: Yeah. Absolutely. Sam Ovens: Okay. So that's how they know. Got it. And then when they come to you, how do they come to you? How does that technically happen? Connor S.: So it's very similar to Facebook. They can just message me on Discord. I get tons of messages. I've been kind of working outwards onto Instagram now, too, where I'll post people's results or my own results on Instagram and stuff like that. I might get people messaging me on Instagram, I get some people messaging me on Facebook. I'm very easy to access, I guess. Very easy to message. So they can message me Discord, Facebook, Instagram, anything like that. Sam Ovens: Then what's the next step in the process from there? Connor S.: I basically explain to them what I could do for them, whether it's through recorded videos that I already have or whether it's through one-on-one training, one-on-one consulting. I offer consulting on people that have stores, and then I'll go in and figure out how they can get more revenue from what they're doing. And then basically I'll have a strategy session with them if it's somebody that I think could benefit from it. I'll lay out exactly what can happen, what I can do for them, if I can help their business. And then if I can or if I can just help them getting into it, there's so many different aspects to it. Some people have stores, some people don't, some people are interested in it, and I'll just have a 45-minute chat with them, and if I can help them, then I'll let them know exactly how I can help them. And if I can't, then that's that. Sam Ovens: Got it. So you actually advance from chat to phones. Connor S.: Yup. Sam Ovens: Okay. So you've got two things you basically offer. One might be selling some pre-recorded videos and kind of like a program. The other might be some actual consulting. How do you price both of those offers? Connor S.: So I price them based off of basically the amount of time that I'm putting into it. If it's pre-recorded, then I'm not putting consistently more and more and more time into it. So pre-recorded stuff I sell it for fairly cheap just because it's already done, I put the 100 hours into it, it's already done. I don't have to worry about it. If I'm working with them one-on-one and I'm working maybe say an hour, two hours a day, then I'll price it a lot more just because I value my time. If I spend two hours working on better ads and stuff like that, I'm gonna make pretty good money. So any time I'm working one-on-one or consulting their website or teaching them how to do something, then I'll price it a lot higher. Sam Ovens: So what about numbers? Connor S.: What about numbers? I charge for the pre-recorded videos I charge around a thousand dollars for them. That gives them just over a hundred hours with the content. And like I said, I'm planning on, I want to build a massive e-commerce program 'cause I think there's a huge disparity between the current viewers who are just ... In my eyes, they're just ripping people off 'cause they're selling this million dollar dream to people who aren't even in the position to make a million dollar dream happen yet. So I want to make just a massive course of two, three, four, five hundred hours worth of content. And then otherwise one-on-one, I charge usually $225 an hour for just basic website consulting. I'll go and look at their website and see what I can do to help them. I don't really like to do one-on-one consulting. I'm starting to feel like my time can be better used elsewhere. What I do like to do is I like to do a full, a one-month long training program where I work with them half an hour a day. For that, I'll charge like 7,500 to $10,000 for that. And that usually, 30 minutes a day, that I believe is pretty much worth my time if I can do that. Sam Ovens: How much were you saying you were selling an hour for? Connor S.: An hour for was originally $225. But I'm trying to get out of that really quickly. Sam Ovens: That's crazy. Connor S.: Yeah. Sam Ovens: You make 400 grand. That's easy math. It's way more than that. Connor S.: Yeah. It's just a mix of selling videos and me working on one-on-one and also running my own stores and just applying everything to all three of those has just, the overall revenue has skyrocketed. Sam Ovens: So what's the main driver in there? 'Cause usually what you see with anything is distribution is never normal. Distribution's always exponential, there's always something that's driving most it. What's the 80/20 in that product mix that's driving this 400K? Connor S.: The majority of that is a mix of the pre-recorded videos and then also my own personal online stores that I'm still running 'cause I still ... The way I see it is the bigger I can grow my own stores, the better I'm gonna be able to help other people. So I'm gonna do consulting for e-commerce businesses, but I don't think ... The more I can run my own business, the better I can help other people. So on top of consulting, then I'll also try and run my own e-commerce stores on the side, and I think that the better I get at that, the better it's gonna be helping people in the future. So the majority of the money comes through my own store and then pre-recorded videos. I try and limit my one-on-one as much as I can because I do value my time very highly when it comes to running my own store and stuff like that. Sam Ovens: It's pretty easy. Just never do one again. Connor S.: Yeah. Sam Ovens: Done. Ended. Connor S.: Yeah. I finally got to the point where I stopped being cheap and I hired people to run it for me. And that was another thing that held me back for a long time. And I realize this now, it was just ... I was like, "Why pay somebody $150 a day when I can do it myself and make the extra $150 a day?" But I didn't realize how much that eight hours of time could have got me somewhere else if I actually stopped video games, started hiring somebody else, and then worked on expanding. Sam Ovens: One human doesn't have that much to give. Connor S.: No. Sam Ovens: You know? Look at the biggest e-commerce store, Amazon. 560,000 people. I still can't get my head around that one. That's so many people. Connor S.: I know. Yeah, I was just talking to a friend. I was like, "I've got nine employees now." And I think that's crazy to manage, and then I look at Amazon, I'm like ... They literally fill a city. The amount of employees they have is a city worth of employees. It's crazy. Sam Ovens: Yeah, that's insane. Imagine that payroll when it ticks over? It'll be one hell of a chunk of money. Connor S.: Yeah, every two weeks on when the paychecks go out. Sam Ovens: So let's talk about, 'cause this is a good one. So out of the 400 grand a month, how much is from your own stores? Connor S.: Probably about half of that I'd say would be from my own stores. Well, the last month, 250 or 252, whatever that screenshot I posted was from my store. And then the rest of it was all from consulting. So it was about 150 consulting and 250, I guess. Yeah, 250 from the stores, 150 from consulting. So i'ts 70/30, 60/40, something like that. Sam Ovens: So if you're making 70/30 and 70% in the e-com and you know how to do it, why not just keep growing the store? Why teach? Connor S.: I hate physical products. I hate dealing with physical products. There's always issues with them. And another big driving factor for me is I really enjoy helping people make passive income. I don't know what it is. There's something really fulfilling about seeing ... And I notice this with helping friends 'cause I've actually been able to help two friends start their own stores and start scaling back the hours that they work and stuff. And I find that it's very, very, very fulfilling to help other people get the life sort of started that they want. The money's awesome. If I can scale an e-commerce store to a million dollars a month, I'll absolutely do that. But if I can do that in consulting as well and not only sell products but also help people create the lifestyle and the dream that they want, I found that a lot more fulfilling than just selling physical products to people. So that was my reason to wanting to swap to consulting. Sam Ovens: Got it. I understand now. You're making, like, 70% of that revenue through own stores, and then you made the rest through consulting. And the consulting is kind of a bit messy still. It's like- Connor S.: Oh yeah. Sam Ovens: ... you might do some done for you, well, not really done for you, but you might do some one-on-one or you might do a package for seven and a half grand, or you might sell a course for like a grand. Connor S.: Yeah. Sam Ovens: Got it. Yeah, I would recommend cleaning that up. Connor S.: Yeah, absolutely. Sam Ovens: And making it a uniform homogenous offering, you know what I mean? Connor S.: Mm-hmm (affirmative). Sam Ovens: Because that simplifies stuff. This is what I'm selling, this is what's in it. This is how it's delivered, this is its price. It never changes. Connor S.: Yeah, that's absolutely something that I'm trying to do. I'm at the point where I don't feel like I have enough experience yet to really create that, so I'm just trying to learn as much as I can, keep going and keep figuring out exactly what I'm gonna offer and keep narrowing it down. I mean, four months ago, five months ago when I was offering consulting services, it was way more all over the place than it is now. I was working with chiropractors and stuff like that when I first started and dentists and trying to reach out to all those people. Then I kind of honed in on e-commerce, and now once again I'm trying to get even more narrowed in on exactly what I want to do. But I think it all comes down to the more experience I get into it the more I understand, the more comfortable I get with narrowing it in. So I think there's a bit of a learning process there that I still have to go through, but it's absolutely something that I'm gonna be pushing for. Sam Ovens: Got it. One thing I've noticed is anyone can really get to, like, 10 grand a month, 20 grand a month. Anyone can really get to, like, even 40 grand a month. But typically, to get to like 400 grand a month or something, you have to be uniquely different from everyone. That sort of thing doesn't really happen unless there's some key point of difference. With you, e-commerce, there's a lot of people in there saying that they can help people with e-commerce, there's a lot of e-commerce stores. But what makes you better than others? Connor S.: I found what worked, I found what worked through the endless ... Once I actually got rid of the addictions that were holding me back and I started focusing 16 hours a day on just researching the market and what is making successful e-commerce stores work as opposed to unsuccessful e-commerce stores and I spent tens of thousand dollars on Facebook ads figuring out exactly how to do it for e-commerce and stuff like that, it was the obsession that made the difference. It was the obsession of figuring out how these big stores are working well. And e-commerce, as much as there's thousands of people in it, there's tons of competition, there's so much space in e-commerce. E-commerce is, I think it's just over two trillion dollar industry now, so to make $200,000 a month on an e-commerce store is not unrealistic because it's such a massive industry. You just have to be obsessed enough to figure out exactly what works and what doesn't work. Especially when it comes to competing. So, for me, the difference ... I had no technical skills. I never went to a university, I never went to college. I played football. I played sports growing up, so it was literally just the change of lifestyle and then the obsession of making my business as perfect as I possibly can which is where the difference came. And there's nothing crazy technical or any eight years of schooling that I went through to do that. Sam Ovens: Yeah, there never is. Those people have jobs. Connor S.: Yeah. Sam Ovens: So what is it? What makes a great e-commerce business? What areas of focus do you put your attention into to really make yours perform? Connor S.: Customers. Taking care of your customers. That was it. That was the big difference. When I first started e-commerce, my focus was sell products. That was it. It was same thing as everybody else, find a product, throw it on a Facebook ad with some scarcity of 50% off for the next 48 hours, here's the product, buy it from me. Flashy ads, stuff like that. I think that's what a lot of people do, but the big difference for me was care about your customers. If you care about your customers, you understand their emotional drives, you understand why they would want your product, if you stop selling products to people, people will start buying products. It's like the weirdest thought. If you stop trying to sell is when people start buying. My ads now, half the time, I don't even try and sell a product. I'll just explain what it is, why somebody might want to have it. Half of my call to actions I use are just learn more. And it'll drive into a landing page where they learn about the product. And caring about the customer I think is the number one mistake that people make. People focus so much on selling products, selling products, and selling products instead of just convincing people why they need the product. And as soon as I did that, as soon as I cared about the customers, everything changed. Sam Ovens: So what does caring about customers mean? Connor S.: Good customer service, being straightforward with them, good shipping times. A lot of people will try and get as much profit as they can by cutting down shipping. They'll make shipping times super long by not paying the extra five bucks to have it delivered properly. Stuff like good customer support. A lot of people will ignore emails for two, three days, people will get worried, they won't trust you, stuff like that. So just using ... I stopped using Facebook to sell products, and I started using Facebook to acquire customers. And I use ads now to build a relationship and I build the trust with people. And then when that happens, you start to notice that people will buy from you over and over and over. So instead of constantly trying to sell a product and then find a new customer, I'm just trying to sell new products to the same customers because I've built such a trusting relationship with them. I've delivered good products, it's been on time. They've got tracking numbers, I respond to their emails. If any of them has an issue with their order, if it's broken, I'll refund them, I'll send them a new one. Anything like that. Just building the best relationship with the customer and not trying to make money off of them is where you start to make money. It's the weirdest thing. Sam Ovens: Yeah. You have to make something because otherwise you cease to exist, and if you cease to exist, you can't help anybody. So it is a balance. You've got to survive, but then you don't be a dick. Connor S.: Mm-hmm (affirmative). Yeah, absolutely. Not being a dick is very helpful. Sam Ovens: Cool. So you said the mindset stuff was helpful. What would you say has been the most impactful part of going through this training? What one piece of it has had the most of an impact on you and allowed you to achieve this? Connor S.: The funniest thing of all is making my bed when I wake up in the morning. I don't know why, I don't know if it's just ... Obviously, you talked about it. You talked about how it sets your mood for the day or your goals for the day when you start it off and you just do something productive the second you wake up. And just doing so simple like that, it completely changed my entire outlook on my day because instead of ... I used to wake up and I'd go on my phone and I'd sit in my bed and I'd be there for, like, 45 minutes. Now I wake up, it's like before I can do anything, I go and make my bed. And that puts me in this productive mode where half the time now, I forget where my phone is. It used to be on my side, it used to be in my pocket, it used to be on my desk if I got a text, if got messages, anything like that. Now, I forget about my phone half the time. I turn it off, it's on do not disturb for 10 hours out of the day. I get up and make my bed, and I just kinds of have that routine where I set my mind right the second I wake up. And then I noticed that the daily distractions that I normally had when I didn't do that completely faded away 'cause it's not really a focus anymore. And that at the end of the day I can go into my room and I see a nicely made bed. So no matter how difficult or bad a day I had, if everything failed, everything went sideways, I'd go on my bed and there's at least something positive, something productive that I still got done that no matter what happens. Sam Ovens: Got it. Yeah, I [inaudible 00:45:03] that forgetting where your phone would probably be more of a driver towards the success than making the bed. Connor S.: Yeah. Sam Ovens: That's when you know you're doing well when you forget where your phone is. When you're glued on that thing, that's what most people who are failing are doing. They're just like ... They can't take their eyes off the damn thing. Connor S.: I worked through that worksheet of breaking down what I did hourly, I find that I passively spend three hours on Facebook. Three hours between Facebook and Instagram, and it doesn't feel like it when you do that 'cause you're on it 15 minutes. You watch a couple of videos, 15 minutes goes by, you do it again two hours later. When you actually go back and look at it, and not only do you waste three hours in your day when you do that, but your focus changes 'cause even though you watch a video for five minutes, your focus changes from being in the zone working on what you're doing to you watch a funny video for five minutes, and it kind of changes how focused you are on what your next task is. So getting rid of the phone, getting rid of making your bed when you wake up, all that sort of stuff is all ... Another big one was realizing kind of where my lows and my highs were. I noticed a lot that if my desk was too messy, if my room was too messy, if I had dishes, stuff like that, it wouldn't really take my focus away but inside me I felt that there was this inner annoyance that I had to do something else. Even if my nails get too long, it'll annoy me. So I have to make sure everything is at it's highest point, and once it's there, there's no inner worry of messy bedroom, messy desk. Not really hygienic. Half the time, I wouldn't even shower for, like, three, four days because if I was at home playing video games and I wasn't working on anything, I'd just play video games for four days. And then I'd have this inner annoyance where I was like, "I'm dirty. I'm not really hygienic. There's dishes, my room's messy, my bed's messy." Stuff like that. So there's all these little things that I noticed were not necessarily upfront but they are in the back of your mind somewhere. There's something in there that is holding you back from something because you feel like there's so much other messy thing in your life that could be taking care of or should be taking care of. And once I figured out those highs and those lows, if I keep them at the highs now then everything else seems to go really smooth. Sam Ovens: So just increase your standards, basically. Connor S.: Yeah. Sam Ovens: But you're not willing to tolerate that anymore. Connor S.: Yeah. Yeah, as soon as the standards increased, everything else increased. The same with money. I used to be if I got two grand in my bank account, I'm going to the bar and I'm spending 400 bucks 'cause I got $2,000 in my bank. Now if I have ... Literally, I was at a point where I paid taxes and I had under $100,000 in my bank, and I was literally stressing out. I was like, "Oh, my gosh. I need to get on it." So my standards completely changed as soon as I started realizing where the highs were. Now I have new highs and now I'm constantly trying to set my standards higher and higher and higher. It brings out this drive in me now that I have to reach these higher standards, and it just comes to the point where it's not even work, it's just something that I have to do. Sam Ovens: Got it. And so what part of the mindset training really woke you up the most and made you change? 'Cause you were ingrained in a pretty strong habit before. What specific piece of that mindset training made you want to change and actually change? Connor S.: That's a tough one 'cause there's a lot of it. I think I watched each one of those mindset videos four or five times. Sometimes I'd just sit in my car for four hours and I just watched two of them over and over again. Anyone in particular ... I would say the highs and the lows when it came to my mind. I think that's probably the biggest one because ... And I really related to my addictions, actually. My video game addiction. And I made this connection fortunately early on, and what I realized that when I was in a state of being low, so if my room was messy or if my desk was messy, then I didn't really want to make a sales call because in the back of my mind, my own life wasn't in shape, so how can I help somebody else's life? So I'd feel negative, and then I guess my comfort zone was going to play video games because video games, it allowed me to forget about everything else, there was no focus on negative life, no focus on if something went wrong, and then I'd go and play video games. And I realized when I tried to quit video games in the past, I hadn't fixed those areas in my life, those highs and lows in my life, so any time I was in a low, I would go and play video games for 16 hours because that was my escape from dealing with the reality of my room is messy, my desk is messy. I haven't made much money this week or anything like that. So I would resort to video games. And as soon as I switched that where I focused on always being at my highest point, I lost that need to go into this comfort zone because I was in a comfort zone as soon as I didn't ... My room is clean, desk clean, I'm making money, I'm in a comfort zone, so I don't need to resort to escaping my life by playing video games for 16 hours because my life was in a comfort zone and that it was easy. I was ready to make sales calls, I was ready to talk to people, ready to shoot a video, ready to work on my ads, anything like that because I didn't have to resort to escaping into that comfort zone. So I think the highs and the lows and really figuring those out and how they affect me emotionally and negatively was probably the biggest change. Sam Ovens: Got it. There's an actual video game called Second Life and there's people in there that ... That's kind of what video games, I've realized. It's like when people have a shitty real life, they pretty much go get a Second Life. They can be some pixels. If they're fat, they can find a skinny avatar. They can be tanned, have a six-pack, they can have hot girlfriend, they can have a mansion. And then they're just sitting in this messy room. It's like when their life sucks, they just let go of it. They're like, "Screw it, I'll just have a good life over here." And those people, who cares about them 'cause my real life's here. So you just basically, when your life got bad, you would disassociate with real life, go to that one. Connor S.: Yeah. Sam Ovens: 'Cause you could win there. But when you were winning in that one, you just kind of went back to just having one life and trying to make that your game. Connor S.: Yeah. Yeah. It was crazy. Looking back on it now, it's crazy 'cause it was spending 16 hours figuring out this virtual life whereas I could have been doing it on my own, but it definitely was a good thing in my eyes now. When I went back into my life and I looked at all the negatives and I turned them into a positive that now I look at as a positive because it taught me the obsession that you need to have to be successful. But yeah, absolutely. Video games to me now are just an escape from reality, basically. Once you figure out how to make your reality comfortable and happy, then you don't have to find another escape. Sam Ovens: Got it. And one thing you just said then it was it taught you the obsession you needed to be successful in business. I definitely think that this is something that a lot of people don't get. It's that if you want to do really well, the secret is just to be obsessed. And then you find the secrets. There isn't one specific thing other than that. That is the thing. For a lot of people, I'm sure they want to get more driven, they want to get more obsessed. How can they do that? How can they get really into something to the point that you are with just master it all and they're able to make such big growth? Connor S.: Honestly, the change for me was finding what I was really interested in and not focusing on making money but focusing on being obsessed with something that interested me, and then turning that into making money. I think for me, I'm a huge follower of Arnold Schwarzenegger and stuff like that. One of the advice that he gives is to find a bigger goal that will make the small tasks seem like nothing. So when he wanted to become this world-famous actor and this world-famous bodybuilder, he hated going to the gym. Nobody likes going to the gym, nobody likes putting in 16 hours worth of work. That sort of stuff really sucks, but when you have that bigger goal, then every single day you do it, you do it with a smile on your face because you know you're getting close to that bigger goal. So I personally, I want to be an actor. I love acting. I would love to be in some awesome movies. So me, setting my life up now is going to help me do that later, so that bigger goal, that bigger passion that I have isn't necessarily being a multimillion-dollar e-commerce owner or consultant or anything like that, but utilizing that is in my eyes my path to setting myself up for having the ability to go and train in acting and stuff like that, have the money to become an actor. Move to LA or something like that, so working 16 hours a day, making money on e-commerce or in consulting or anything like that, it doesn't seem like work anymore because I can do it happily knowing that I have this bigger goal in mind in the future that I'm working towards. So I would say if you're having issues with working hard and being obsessed with something, find a reason for that to be a good thing. Find a bigger goal that's gonna help you work towards and achieve. It doesn't matter what it is. Whatever you want to do in your life you can utilize how you're making money or whatever your business is to get to that goal. And then every single day if you focus on that, that dream or that accomplishment, then it's just going to be easy to get through it on a daily basis and be obsessive because you're not necessarily obsessive with the work or going to the gym. I hate going to the gym, but I want to look good so I can be an actor, so I can be obsessive with making my body look good. So find that bigger goal. That's what I would say. Sam Ovens: Got it. Why acting? That came out of the blue. Connor S.: Acting, I guess it goes back to my personal life out of the past. I find actors ... When I was down, if I was negative, if I was having a rough week or rough month, I found actors and movies and stuff like that in general really helped me connect my emotion to whatever I was feeling or anything like that. And it would help me kind of express myself or whatever. If I was having a bad day, they would make me laugh. So I'm really big on helping other people connect with emotions. If someone's having a bad day, I like to make them laugh. I'm always kind of guy who's joking around and making people laugh and stuff like that. I really want to one day get myself into a position where I can do that on a global scale. And kind of have that effect that it had on me in the past where if I had a bad day, I could go and watch a movie and get a good laugh out of it or something like that and escape into that world. So I find acting really interesting because not only ... It's really cool to experience basically becoming a different person, which is really cool because you wouldn't normally do that. Especially if you're some psychopath. I hope I'm not a psychopath in real life, but if I can go and do that in a movie and experience that different range of emotions and different ... It gives me a really interesting outlook on life when you experience things from different areas. And then also help other people experience that, so ... Yeah, there's a long story as to why I want to become an actor. Sam Ovens: Got it. What would your ... You've been in the program for about a year. You've made a huge transformation. I'm sure you've seen a lot of the other members in the Facebook group and the things they're struggling with and all of that. What would your number one piece of advice be for them? Connor S.: Cut out the distractions. Cut out the distractions as much as you love your phone and you love social media and you love going out to the bar ... I used to go to the bar like every bloody weekend, and I'd spend 200, 300 bucks. And I'd be hung over the next morning and not be able to do anything. If you get rid of the distractions and you just focus on what's important, you don't need skills. You don't need eight years of schooling, you don't need 10 years of experience. I can't stress this enough is if you just do it, you'll get there. It doesn't matter. You'll learn the skills, you'll learn what's required, you'll get the experience, all of that. You just have to go and do it, so the quicker you cut out the distractions and you focus on what's important, the quicker it's gonna happen. Sam Ovens: Got it. What have you found the big distractions were? 'Cause I found number one definitely the alcohol like you said. That one's huge, man. That one takes, like, three days out of your week. Connor S.: Oh yeah. Sam Ovens: And you to your phone and social media, huge. Put the phone in Airplane Mode, put it away. What else have we got? Connor S.: Video game's big one. 100%. If you're somebody who plays video games. Video games, they're fine in their own way and their own place. But if you're somebody who plays too much video games, you got to get rid of them. It is how it is. Another big one is the people in your life. I had a lot of people in my life who were constantly trying to get me to go out and do things, play video games, all that sort of stuff. So I had to kind of ... I'm still friends with them, but I don't do all that stuff with them anymore. So I found new people who were passionate about e-commerce, passionate about business, passionate about being an entrepreneur or being a consultant, whatever, and I started hanging more with them. And once I got into a circle of them, then on a weekend, I wouldn't go out and drink, I would go over to their house and we'd work on e-commerce or we'd work on consulting or we work on marketing or anything like that. So it was just a shift in the people and who you hang out with. And I never really noticed that until I actually went and tried it and it was crazy. Before I was always, "Whatever, I got my friends. I'll go party with them on the weekend. No big deal." And I'll get back to work. It doesn't work like that at all when you have friends who are constantly ... It's nothing against them, it's their lives, it's what they have fun doing, but if it's holding you back, then you have to disassociate yourself with stuff like that. If you truly want to make a business, then you have to have friends who also truly want to make a business 'cause that's how you're gonna start focusing more on business and stuff like that. So video games definitely, phone definitely, social media, huge one. I only use social media really now for business aspects. If I'm on Facebook, it's for either talking to people organically who have messaged me or for ads. Half the time, I won't even respond to messages from friends for like three, four days because I have everything ... I don't even have it on my phone anymore. The messenger that I do have I always have muted, so I'll go and check it like every couple of days if I have to. Social media, big one. Yeah, I think social media, people, video games, alcohol. Alcohol's huge. I've almost completely stopped drinking alcohol now. Sam Ovens: It's probably more of a training program than any other training program. Just telling a dude to do that, he's gonna be rich. Connor S.: Yeah. Oh yeah, I- Sam Ovens: 'Cause what the hell else is the dude gonna be doing? Connor S.: Yeah. Sam Ovens: There goes his whole life. So now he's gonna be sitting on the couch being like, "Shit, what do I do?" Connor S.: What do I do? Yeah. Sam Ovens: He's probably gonna end up rich by mistake. Connor S.: Yeah. It's weird thinking about it 'cause like I said, I have no skills. I didn't go to school, I played football. I played sports for six years. I got into sports when I was working a warehouse job and stuff like that. I'm the classic example of somebody who ... If somebody had looked at me now, they're like, "Oh, you know, he was born rich," or, "He went and got school, paid for it," whatever, and it's, no, I just stopped doing the bad thing and started doing the good things, and everything just ... I wouldn't' say it fell into place, I figured out how to do it. So you cut that stuff out, and it'll just come to you naturally. Sam Ovens: The one thing you thing said there which is important is you can't just try and do the good things while keeping the bad things 'cause there's nothing left, right? Connor S.: Mm-hmm (affirmative). Sam Ovens: Actually, the way to do it is to get rid of the bad things and then the good ones happen. Connor S.: Yeah. Sam Ovens: But it has the happen in that order. You can't start your business whilst still getting drunk and playing all of that. And then balance it, and then let it go later. You've got to give that up day one. Connor S.: Yeah. Yeah, you have to change yourself before you can change your business. Absolutely. I've tried to start businesses probably since I was 18, 19. And I never ever had anything successful. And I realize that now because it was never a focus. It was those bad things in my life that were the focus, and that's why nothing worked. And I always made the excuses, "Oh, too much competition," or, "This guy has more schooling than me," or, "This guy has more capital to start the business with me." The business that I started, the e-commerce business that I started that did 250,000 last month, I started with 300 dollars. And before, it was always like, "Oh, this guy had a bigger budget than me. That was why he's more successful." Yeah, absolutely. Until you cut those things out of your life, you don't need technical skills. You don't need to go and spend hundreds of thousands of dollars getting technical skills at a school. That's not gonna help you because at the end of the day, your mindset's still gonna suck and you're still gonna be drinking, you're still gonna be partying, you're still gonna be distracting yourself with all these other things. Sam Ovens: Agreed. That's pretty much what college is, it's pretty much just a certificate and beer drinking. Connor S.: Yeah. Yeah. Sam Ovens: I was bloody good at that from college. Connor S.: Oh yeah. Sam Ovens: It's what I got real good at. Connor S.: Oh yeah. Me, too. Sam Ovens: Nothing else. Connor S.: I didn't even go to college, but I went to college parties. Sam Ovens: Nice. Cool, man. Well, thanks a lot for jumping on and sharing your story. I'm sure it's gonna help a lot of people who are interested in getting started in business get started, and also, people who are already in the program to go to that next level. And I really like the part about cutting those things out. If you're a dude and you're around our age, I'm 28, you're 24. Connor S.: 24 now yeah. Sam Ovens: Yeah, so any dude who's pretty much between 18 and ... probably even 50 is probably gonna be having these issues. So if you just get rid of those, then what else is gonna happen? You're going to pick up a constructive habit 'cause there's nothing ... And you're going to get good at it 'cause there's nothing else to do. So that is really the way to go, so I like that. That's good advice. Thanks. Well, thanks, dude. Thanks for jumping on and sharing your story, and I'm looking forward to seeing you rise further and seeing your updates in the group. Connor S.: Yeah. Thank you for having me. I hope my experience will help other people as well. Sam Ovens: Cool. All right, thanks. Connor S.: Awesome. See you later.