They get all worried about the latest software, the new podcaster microphone and making sure they get those hashtags just right on the gram -- but --
They completely forget about managing the most precious resource they have -- their time!
Quantum Mastermind is my highest level training, most of the group is making 7-figures, 4 people are making 8-figures. It's a talented group of people who are doing well.
What's funny is, we start day 1 the same every single time by doing an audit of where peoples time and attention is going. We basically work on "time management" and "productivity" for the first day.
Why? Because this is where the BIG leverage is.
Not by adding another chatbot to your site or a hashtag strategy to your shitty Instagram, by calming the hell down and focusing on doing some meaningful work that adds value.
1. Why you need to optimize your environment by removing the "snakes" and adding more "ladders". (powerful method).
2. My daily routine and how I've turned it into a default mode that happens automatically everyday and guides me.
3. Why it's very hard to work against your chemicals and hormones and why you need to optimize your sleep, exercise and diet to balance them.
4. How your brain works and how to brainwash it for high performance.
5. Why most people can't focus because they've ruined their brains with social media and instant gratification.
6. How to prioritize what to do when there's 100 different options and all of them look like they're helpful.
7. Other productivity hacks: Hiring a chef, hiring a trainer, getting services to come to you, eliminating all commutes, and more...
Quantum Mastermind is our highest level training, it shows you how to scale to 8-figures by focusing on the things that matter and ignoring the things that don't. We hyper-systemize your business, environment, mind and routine to the nth degree so that you can humiliate the competition.
Sam Ovens: All right. So very quickly, on this environment thing, it is probably the biggest influence of your behavior for sure. So, if you want to change your behavior, you can change your environment. It's very good at doing that. It's a better ... It's a better toll than willpower, because willpower is very limited. Well, you still need to grow your willpower and work on it but if the easy option is the bad thing to do, you're going to default to doing that. No matter how good your will power is, over time it'll get you so you gotta design the environment to guide you into the right way and remove the trap doors. It's like snakes and ladders. Just get rid of the damn snakes and just put the ladders in the right spots and then get a routine.
A routine is like … I think without my routine I'd be useless. So you want to get a routine and make it really ingrained in you, and wake up at the same time, go to bed at the same time, do the same ritual in the morning. Like I'll tell you mine off my head, 6:50 wake up, seven o'clock gym, eight o'clock shower and breakfast and then 8:30 meditation and then nine o'clock go to my desk, look at my to-do list and start. Stop for lunch at 12:30, eat it, come back by 1:00, work all the way through till 7:00, eat dinner, come back by 7:30, and keep working until 9:00. 9:00, plan tomorrow today, 9:30 close laptop, go have a shower and then get into bed and then read or I talk to my wife or watch something until 11:00. 11:00 sleep.
Same thing again just every day, except for Sunday which we just do whatever we want, well, actually I do whatever my wife wants. But that there, it's just all just automatic and once it gets … once you've trained yourself and it's all ingrained, it just happens and you don't really need to think about it, you don't need to have much willpower. It just happens. It's Default.
Speaker 2: So you don't do the visualization anymore?
Sam Ovens: Yes, I do that too but it's more when I'm planning tomorrow today and when I'm looking at my … that's, kind of, where it ties into. So at nine o'clock, when I'm planning tomorrow today, I'll look at my warm-up, I'll look at my objectives for the month, I'll look at my annual goals, I'll look at my vision and how this all ties in because, really, the vision is the main thing. Then the annual goal derives from that, then the quarterly goals derive from that and then the initiatives derive from that and then the actions derive from that; and then the actions have tasks and they come from that and that's how it all happens.
And so I'm looking at it there because sometimes I'm just checking, “Is this really the best thing to do to get to here?” Like, always checking and thinking about it and then planning it out and then in the morning I don't have to, really, think about it, I just do it. But I don't really have to look at the mindset thing so much in the morning anymore because I've just trained myself. I don't have problems doing work. You know what I mean? I'm just … I just go at it. I have problems not doing it. The reason why I teach people to do the mindset stuff is, because they're emotionally a mess, and they got so much baggage, and so much drama, and so much shit going on that they need to sit down and just try and focus on something. I did that myself when I started out and it made a big difference, but now when it becomes automatic, it just flows. Yes.
Speaker 3: Do you always end at 9:00 regardless ... How often do you keep [inaudible 00:04:41]?
Sam Ovens: One night a week and I would bet … this is a good question. So if, let's say I finish slides for something at 9:30, now I can record it. Recording it might take an hour to two hours. That would mean I would finish between 10:30, 11:30. Then it's, probably, gonna take me an hour to wind down and go to sleep. That means I'm going to be asleep by like 12:30. I'm willing to allow up to a two-hour variance on my deadline. So like 11:00 AM is go to bed, I want to adhere to that pretty much every day, but I'm willing to let it go two hours over that max every now and then but no more than that. If it means … if I was going to go to bed at 4:00 or 5:00 AM, no, I would just go to sleep and do it tomorrow because it's not worth screwing your chemicals up for it. There's the problem.
Like you might … if you have a big … like, 9:00 go to bed late and then sleep in the next morning, now you've just thrown out all your hormones and now you go to work against those things and that's very hard to do.
Speaker 4: Sorry, George. I always have stuff that happens late. Later on the day I'm like, “Oh shit, now I have to do that tonight before this shit.”
George: Like what?
Speaker 4: Well, I have just one big, big marketing client [inaudible 00:06:08] right before five o'clock about some change and they'll make some campaigns or so.
Speaker 4: And I feel like I didn't need to do that.
Sam Ovens: Why don't you need to do it now?
Speaker 4: Probably, [inaudible 00:06:24] or something, I don't know. I guess I don't…
Sam Ovens: You don't?
Speaker 4: Yes.
George: Why do you have a client?
Speaker 4: Well, I had this one big digital marketing client that's … that paid 40, 45 grand.
George: Whoa, so that's big?
Speaker 4: It is a big client and [inaudible 00:06:47] stop dating on website projects and stuff.
Sam Ovens: There that's another whole thing.
Speaker 4: What?
Sam Ovens: You were trying to get rid of that. But, yes, you've got to come up with rules, I call them heuristics. So these little rules I have in my head for dealing with things and that way I don't disobey the rule. I just use it and it makes decision making so rapid, because I never have to completely contemplate the thing. I just … it's like a default and you want to get those in your life because it makes it so much easier.
Speaker 4: I guess that's the problem. My algorithm is I'm too scared that I stay up all night versus not scared. It's an emotional thing not a [inaudible 00:07:37].
Sam Ovens: Yes, you're right. That is actually what it is. It's like feel fear, stay up late so I can feel more fear. It's kind of a faulty one.
Speaker 4: It's definitely faulty.
Sam Ovens: But don't mess with your chemicals because it's very hard to go against those things. For example, being hung over, I don't know how anyone would do work like that. I tried to in college and it was excruciating. I don't want it. If you have to work like that, it's near impossible. You might be able to work but you're not going to produce anything great. And so you want to go into bed at the same time every night, waking up at the same time every morning. It just gets your body into sync. It's like, “Okay, produce Melatonin at this time, expect to be asleep by this time, spike Cortisol at this time, and expect to exercise at this time, expect food at these times, and run bowel movements at these times.” It just syncs.
Speaker 3: Can you run through your schedule one more time really quick, your routine?
Sam Ovens: Yes sure. It's like 6:50 wake, then 7:00 gym, 8:00 shower and breakfast, which is a smoothie, and then 8:30 meditation.
Speaker 3: So you do the gym for an hour?
Sam Ovens: 9:00 … What does it look like?
Speaker 4: Yes.
Sam Ovens: And then at nine o'clock start work, which is on the … it's already planned.
Speaker 5: Do you still have a personal trainer at Stanley's?
Sam Ovens: Yes.
Speaker 5: Great.
Speaker 4: Do you have a gym in your apartment or do you go somewhere?
Sam Ovens: My New York one? We had one in New York. In California we don't because of the house, but I got Dre to look at options for the gym and he found some and he said the nearest one was like a 10-minute drive, he was like, and I was like, “Fuck that.” So, I said, “How much would it cost to build one in our garage?” And he said five grand and I was like, “Do it.” Because, dude, 10 minutes a day, is like … let's round that up to like 15 because you're going to have to find a park and shit, swipe that card and all of that. So, that's 30 minutes a day, five days a week. That's like two and a half hours for 52 weeks. That's hundreds of hours. How much do I value my time in? Like 10 grand an hour? This is a shit load of money. That's more than five grand for some gym gear. So, that's how I did the math real quick in my head. Just brrr, buy.
Speaker 6: Do you have the same smoothie every morning or do you [crosstalk 00:11:01]?
Sam Ovens: Do I really? I don't even make it. What's in … like, is it the same every day?
Speaker 6: Yes, pretty much. What's in it? It's like a big workout and there'll be more carbs in it, but it's pretty much the standard every day but what's in it?
Sam Ovens: Like a banana and some almond milk and some protein powder and some other stuff.
Speaker 6: That's good enough for now, it's gonna complicate things.
Sam Ovens: Yes. But it's just easier to have a smoothie in the morning than, I find it … than eating some other stuff, and its fast. Yes. And that's awesome, because I can't … this gets me awake, because if I just woke up and then just walked over to my computer, I wouldn't be very alert and so it's good and I get the shit out of the way. I don't want this hand looming around in the evening, the gym, because I'm going to just always be like, “Oh,” just thinking about it now, get that done really quick and then, yes.
Speaker 6: Then, what's your evening?
Sam Ovens: It just goes to ... So then there'd be just 12:30 lunch and then 1:00 would be work again. And then it would go all the way through 2:00. Well, actually, at 3:30 I actually have another smoothie and then at 7:00 I have dinner and then at 8:00 or nine o'clock, plan tomorrow today and then at 9:30 shower and relax, and then by 11:00 sleep; and then the times in between that is for work, which is about 12 and a half hours a day.
Speaker 5: Why do you do the evening shower?
Sam Ovens: The shower in the evening? Because I sleep better when I'm clean. If you also Google it, it's called sleep hygiene. It's a thing, it's scientifically proven. If you're cleaner, you sleep better. It's called sleep hygiene, you can look at it.
Speaker 7: How many objectives are you plotting in a day, [inaudible 00:13:47] have you recorded [inaudible 00:13:48] and it might just be one objective you find that [inaudible 00:13:50]?
Sam Ovens: Dude, mostly it's just one.
Speaker 7: One thing?
Sam Ovens: Yes. Mostly it's just one thing for months because I'm just attacking this massive thing for a long time and it gets done. It's mostly that. But having this, honestly, this is like just …it just … you know what's going to happen. My wife knows this, my team knows this, and everyone knows this, so they all know how to integrate with my API. That's true, they know the protocols. This makes it real easy. Like if you had one of these, then your wife would know, “Okay, that's where Den is, I don't need to ask him.”
Speaker 3: She may still ask me.
Sam Ovens: Then ask her why.
Speaker 3: I honestly don't [inaudible 00:14:52] for that. Yes, that would probably be used at …
Sam Ovens: But this will just sit, then you're only left with so many hours for work. I find if you don't have a routine or if you don't plan today, days seem to you like this mysterious thing that you can make a billion dollars in, but then you realize you can't even reply to your emails in it. People treat their days like they can do miracles and they end up doing nothing.
Speaker 8: [inaudible 00:15:22] you try and do this and, I don't know, all of a sudden you have that doctor's appointment and because he couldn't meet you for two months, he wants you to come tomorrow or something like that.
Sam Ovens: Well, if I have to do that … for example, I've had to go to the doctor sometime in the past year. I had this thing on my chin which was like an infection and it was … I left it because I was like, “I'll just take my body fight it,” but then it got to the point where it was too painful. I was like, “Fuck, I got to break my schedule and go to the doctor.”
Speaker 9: That was [inaudible 00:16:01].
Sam Ovens: I'm willing to tolerate a lot of pain before I break this thing. In the end, dude, they had to fucking cut it open with a scalpel, it was excruciating. But, yes. So if it gets to that point, I'll break it because I don't have much choice.
Speaker 5: Then you don't have an option.
Sam Ovens: No, but know I'm not going to break this for something small like, “Oh, I got a sore foot.” Fuck it, it'll go away. Most people just are looking for things to distract themselves with.
Speaker 5: That's true.
Sam Ovens: Also, you probably noticed my hair gets real long and then I cut it this long. I try to have one haircut every five months because I don't want to go every month and then when I do get it, I get them to come to my house so I don't have to commute.
Speaker 7: Yes, because I get haircuts a lot and that shit is fucked up.
Sam Ovens: Yes, all of this is waste. This is … it hasn't … You haven't … And you drive to get your hair cut.
Speaker 7: Yes.
Sam Ovens: Look at it. This is … look how much waste is here?
Speaker 3: You're wasting two hours on hair.
Speaker 7: Don't you have to … you have to look good on camera.
Sam Ovens: Do need a have a ... Do need to have a haircut every month to look good on camera.
Speaker 7: Well, mine's like a 70s fro if I don't cut it so, I mean, [inaudible 00:17:31].
Speaker 9: That sounds cool.
Sam Ovens: All right, well look, you can get the hairdresser to come to you. That's the easy solution. There are tons of them. Get them to come to you. I do that with doctors too. At first, I actually got a doctor to come to my house to look at my chin and they gave me antibiotics, but it turned out those ones were wrong and then it got bad and then I had to go to the emergency room. So, I went through that process, I remember it now. So even when I had to see the doctor, I made them come to me.
Speaker 5: Did you get it because you're always messing with your chin?
Speaker 4: Yes.
Speaker 9: That's what I was just wondering. Is it because you touch your chin?
Sam Ovens: Yes. So it must've have gotten infected.
Ashley: Then don't touch your chin.
Speaker 9: [crosstalk 00:18:09] pictures or?
Speaker 5: Can we have pictures?
Sam Ovens: Do we? I don't think so.
Ashley: A picture of that.
Speaker 4: Hmm.
Speaker 9: Yes, I think that's [crosstalk 00:18:18]
Sam Ovens: Anyway, this is distracting. So …
Speaker 9: Could be an ad.
Sam Ovens: That's ... You don't go looking for distractions. Only when you have to do something.
Speaker 4: The meditation that you do is it just the way it's music or do you just sit and, kind of, [inaudible 00:18:45]?
Sam Ovens: I sit, I closed my eyes, I use my phone to put 20 minutes on it and then I just do nothing and think about nothing for 20 minutes. Meditation is the practice of doing nothing so you don't add something to. This, kind of, defeats the purpose. I see all these people with apps and shit and I'm like, “Dude, you don't get it. You don't need two apps and a head set to meditate.”
Speaker 7: What follows after your meditation, after the 20 minutes? Do you feel any different or do you feel like …?
Sam Ovens: Yes, it will make to feel … change your life if you do it.
Speaker 7: When you're trying to think about nothing, what do you do to get back to that nothing?
Sam Ovens: Ignore it. It takes practice, but then the longer you do it for, the more disciplined you at holding focus and just pinging away the other thoughts. Because, then, when you go to the work you're starting to work and then those thoughts start coming in like, “Oh, do this, get a sandwich, get a haircut, go do this, go do that.” And you're just like, “Fuck.” Just ping, Ping, Ping, and Ping. The worst thing to have is you're so … you have no control, so whatever you think you instantly do. So, you just say, “Okay.” You're going … You've never even caught it and analyzed it. It just happens. Yes.
It's like when people snap and get angry and, like, people who are very impulsive and they can't control themselves, they have it bad. You need to be able to catch the things and control them. If you don't, this will make you a shitload of money, meditation, because you won't be getting distracted as much and then have a routine. I reckon everyone would get it. It's probably 10 times the efficiency out of themself with a routine versus not having a routine. Does anyone not have a routine?
Speaker 3: It can be veteran.
Sam Ovens: Pardon?
Speaker 3: It can be veteran. I have a routine, but sometimes I get the distractions. Sometimes.
Sam Ovens: And then food, get a damn chef. Seriously. I saw you ask this question in the Facebook group Baker.
Sam Ovens: Who cooks your food?
Baker: My girlfriend does at this point in time, but I have a really simple diet. I fast a lot, I don't eat very much during the day and I eat potatoes and chicken and green juice every day. So yes, but I need to get a house manager for laundry, all sorts of shit. Crazy all the time.
Sam Ovens: Yes, that's one there. Food is a huge time waster, because you've got to buy the food, there is a process. Then you got to put it in the fridge and then you got to prepare it and then you have to eat it and then you've got dishes and it happens and it happens twice a day, every fucking day. And it's unruly. I don't know why people haven't spotted it and been like, “Get rid of this thing.”
Speaker 5: I guess, [inaudible 00:22:15] so when I eat up the meal, I just … When I want it, I eat it up and I continue working as I …is that bad?
Sam Ovens: Yes. You want to just eat?
Speaker 5: I figured if I eat while I'm working I'm not really working on the food.
Sam Ovens: Yes, but you're not really working and you're not really eating.
Speaker 5: Well, like I can work as I chew.
Sam Ovens: Honestly, just take … just focus on the food, eat it and then finish it. It's just like … it's a discipline you're getting. Even with me, I've got it so bad that I don't want to skip songs. I wanna finish the song and I cannot watch some of the movie. So like it has to be finished. No, because it's a habit. It's completing things.
Ashley: But you know that breaches it's Intel?
Sam Ovens: It depends. Like I have to finish things and that goes for everything. I don't want to have … I'll have one drink on my desk until it's fully finished and then I'll get another one and then I'll have … the worst thing is you see people and the meal isn't eaten and they are trying to eat it, but they're also trying to do the work and like, you know what I mean? They get all stuck between all of these different things. The key is to just focus on eating the food until it's done. Now you've completed it, now you go back to this. Stop trying to multitask and split your focus. You're doing this in a lot of places. You're also driving your car while handling boxer, you know?
Speaker 5: Yes, that's true.
Sam Ovens: So you're training yourself to do that shit. So then if you try to do just one thing, it's going to be excruciating.
Speaker 3: Oh, so you think that … It's like if you multitask, it trains you to do that instead of doing it in turns. It might really, really hurt you.
Sam Ovens: Yes. You're training yourself to do that everywhere. But that's how your brain works.
Speaker 6: What if I Uber to work?
Sam Ovens: I mean that's a bit better but, still, you're kind of trying to multitask. But just try to just single task, try to change it. And then … Because how your brain works is it's just a massive attraction thing. So, whatever it does the most, that's what it's most likely to keep doing. A prime example is people think they can't like things they don't like. Well, someone explained to me Stockholm syndrome, where somebody gets kidnapped, they really don't like their kidnapper, but then they fall in love with him and then as they get freed and then they want to go back to them. So, that's how your brain works and whatever you're familiar too is what you're attached to.
Like, why do we like our parents? Because they've just served us a lot of impressions. That's no shit. That's it. We think it's some magical other thing, but it's just that. I'm not even joking, that's how your brain works and you can brainwash it. The key is you want to just purposefully brainwash it for what you want instead of being brainwashed mistakenly with things you don't want, which is what most people do. But yes, every time you do something you were training yourself to do that and you've got to try to train yourself to do the other thing. Another prime example is pain.
So why like the gym? Like my favorite workout to do is high intensity training on the bike when it goes four minutes on the two minutes off and then four minutes on and then two minutes. Four minutes of just going hard because you finished one minute and you're like, “Fuck, I'm exhausted and I got three more to go.” And then your brain starts going wild. It's like, “Two minutes?” You're like, “My legs are completely screwed.” And I love that pain and then seeing my brain go nuts and just not listening to it. Just keep going and then that trains you to keep enduring when pain is present. So when they trained Michael Jordan, he used to do a lot of the ... What were those special holds written?
George: Asymmetric holds.
Sam Ovens: Yes, so when they were training Jordan to be the best he'd get in those holds, like a static position hold, and then just fucking hold it for like 30 minutes, pass and you can imagine the pain. Has anyone done a plank just for like 10 minutes or some shit? It's excruciating, but that's what makes you tough. It's the ability to have the pain, have the option to stop it and not. That's why they ... because that's mental toughness. That's how they trained his mental aspect. It doesn't so much too much for your fitness, it does a little bit for it, but it's mostly training your mind because Jordan would have still done cardio and weights and but that piece was like to train the mind.
And I noticed most people have very bad one of these. Like when, in accelerator you see someone go to do like a VSL and they panic I'm like, “Holy Shit.” They approached … or some people are like, “How do you watch the videos? They're like two hours long.” I'm like, “Geez, you can't watch a two hour video, but how are you going to start a business? That's way more painful than this.”
Speaker 6: This year, when you get into this everyday regiment, what about … does your body go in sync? Because I [inaudible 00:28:26] it's not making effort. I mean, do you two make [inaudible 00:28:32]?
Sam Ovens: So like, dude, it's just one of those things that you just have to do, you don't schedule it. But what's funny is that when you actually start having a routine and stuff, it'll start to sync at the exact same time.
Speaker 6: Because I drink … Every morning I take a gallon jug of water. I drink a gallon of water a day, it makes me just feel really good. It's just that I've always done that and measured it like that so I have to pee like 20 times a day. So, I'm working, I have to get up and pee and come back on, a few minutes later I got to pee over and over and over, so I'm always going back and forth.
Sam Ovens: Yes, that's actually fine because it's kinda like a small little break and it's good to be hydrated. I do that too. I drink a shit load of drinks like lacroix or sparkling water or something.
Speaker 3: Do you drink coffee?
Speaker 4: Yes, just one a day.
Speaker 5: So installing a urinal in your office [inaudible 00:29:35]?
Sam Ovens: Well, how far away is the toilet?
Speaker 4: Probably less than a [inaudible 00:29:40].
Speaker 5: I gotta walk, probably I'd say, 50 yards.
Sam Ovens: How long does that take? I don't know what yards are.
Speaker 7: [crosstalk 00:29:49] with water.
Sam Ovens: How many yards away is that bathroom from here?
Speaker 5: It's about that far.
Sam Ovens: Oh, that's fine.
Speaker 7: 50 yards, it's like half a football field.
Speaker 3: Yes, that's a lot of time.
Speaker 7: That's a whole house.
Speaker 5: It's one of those places you have to go like this.
Speaker 7: Oh, okay. I thought you meant...
Sam Ovens: It is fine, don't worry about it.
Speaker 3: [crosstalk 00:30:06].
Speaker 7: I got to go visit.
Sam Ovens: But you should figure out what your routine is. Like right now you should just sit the two. To figure out what your routine is, it all really centers around two things, which is the wake up and go to bed. So you start by plotting these two things and everything else fits in around these two things. And you want to make sure the time from go to sleep to wake up is at least seven to eight hours. I see some people who would like idealistically create their routine that has like four hours sleeping it and that just … it looks great on the calendar, but it just doesn't work in reality.
Speaker 8: They always [inaudible 00:30:55] or you just gotta dive in a block of nine [inaudible 00:31:02] ready, all focused [inaudible 00:31:05].
Sam Ovens: Yes, it depends. If it's a day full of tasks, then they might be 30 minutes, an hour, 30 minutes, an hour but if it's just creating one module for the whole day, it's just that.
Speaker 8: Right?
Sam Ovens: Yes. Does everyone have a sit, wake up and go to sleep time? This is a big self-discipline thing. If you can't stick to this, then you're not going to be able to stick to shit because if you don't have the discipline to go to bed and wake up, how are you going to have the discipline to do other things?
Speaker 8: Actually, I think it's true.
Speaker 10: [inaudible 00:31:42] I know you used to wake up at like 4:00 or 5:00 AM, something like that. Why'd you switch to 6:50?
Sam Ovens: It's just not realistic, if you calculate eight hours from like 4:00 AM, to go to sleep at that time. 8:00 PM in New York, go to bed? Dude, it's sunny and that just wasn't … it doesn't make sense. So I thought, or I tried, to because it sounds cool, like, “Oh, I wake up at 4:00 AM,” but it doesn't play out very well. This one, 11 is about the right time for me, stopping at 9:00, starting at 9:00 and having the stuff before 9:00, it just … Everyone's different but you just try to figure it out the way that best works for you.
I like to work out first and get all that stuff done and then work through. Yes, that's just my optimal. Because you've got to remember every time, every hour you wake up earlier, you have to go to bed an hour earlier and that's where it starts to get you. Like, do you go to bed at 8:00 PM every night?
Speaker 10: No. I shoot for 10:00 PM and I wake up at 5:30 but even that's, kind of, annoying.
Sam Ovens: So you shoot for 10?
Speaker 10: Yes.
Sam Ovens: So what does that really mean?
Speaker 10: Either 10 or 11:30?
Sam Ovens: Yes. So you'll probably going to bed at 11:00 and waking up at 5:00. So you're just, basically, getting less sleep. That's only like six and a half hours.
Speaker 10: Yes, either six or seven.
Speaker 11: Do you feel a difference with the West Coast and New York three hours' time?
Sam Ovens: No. It takes about … I think it was 11 days for your body to adapt. Now your body … And now ... Remember, now, your body adjusts 30 minutes per day. So if three hours, that would be six days. Yes, that's what they know for athletes. So if an athlete is traveling, they have to move there that many days before so that they can fully sync.
Speaker 12: Yes, I've been to Hawaii, for competition, that's 12 hours. It's like freaking …
Sam Ovens: Shit man, you'd need like at least 15 days or something.
Speaker 12: Nine days it was quite good but after like three, four, five days I was like crap.
Sam Ovens: That's another thing. You want to avoid traveling all the damn time because it screws with. I don't understand the laptop lifestyle, which is like, “I'm in Hawaii and them in Fiji and then …” When are you doing any work. So that's a lot of airports, a lot of planes, a lot of checking in, a lot of checking out, a lot of trying to find a place to eat and no doing anything. It just … it doesn't work. You want to find a location and fix to it because there's one less variable and you want to eliminate all possible variables so that you have less ... it's more simple.
So, have one of these, optimize your environment, get a chef, and eat good food. Honestly, one of the best hacks to make money is just, don't drink alcohol. That's probably the best thing I ever did to make me a lot of money.
Speaker 5: That's so true. I had like one drink last [inaudible 00:35:21].
Sam Ovens: See, people try all sorts of fancy shit with their funnel and then they can just not drink. It works way better. I went from making like a million a year to like 18 million a year when I stopped drinking. No, it was two million to 18 million. It wasn't all from not drinking but it, definitely, wouldn't have happened if I'd still drank.
Speaker 8: How did that happen that you just [inaudible 00:35:56] drank? Is it that just you had … [inaudible 00:35:58]? What was going on?
Sam Ovens: I was mostly just got blown up by Tai Lopez.
Speaker 8: Okay.
Sam Ovens: So, it was kind of like, it was a combination of having a good funnel, a good product and all of that, but the thing that just blew it up, and way too fast, was that. And then also do people have those Oura rings. Get one of those.
Speaker 8: Why?
Sam Ovens: Because it will measure your sleep and it will show you how good your sleep is.
Speaker 9: How is that better than an apple watch if anyone's had both of those things?
Speaker 4: It's more accurate.
Speaker 6: So I know the watch is not effective. I don't … that's why I [inaudible 00:36:45] essentially.
Speaker 9: Oh, good to know. Thank you.
Sam Ovens: Just like that iPad.
Speaker 9: I don't like laptops. Sorry guys.
Sam Ovens: There's a bad thing. Like, look, you've said that you don't like a laptop. What meaningful work can happen without a laptop?
Speaker 9: I mean name anything that I need to do and it's on here.
Sam Ovens: On an iPad?
Speaker 9: Yes. I don't need to do really...
George: You got keyboard there.
Speaker 9: Yes, it's attached.
Sam Ovens: Oh, you can't do like ads. You can't look at …
Speaker 9: I don't do that.
Sam Ovens: You can't look at funnels metric spreadsheets. What are spreadsheets like on a fucking ... by tapping on the cell?
Speaker 9: Yes.
Sam Ovens: You must be able to do very powerful functions.
Speaker 9: I don't need to, my team does all that stuff. That's why I …
George: All that stuff is in G-Suite.
Speaker 9: Like I totally …
George: If you need a web browser...
Speaker 9: I totally feel you but like most people iPad's not good but I'm finally at a point where all I need to do is like come up with strategies. You're like, “She'll change her mind.”
Sam Ovens: Yes, I think that's seriously handicapping yourself. Well, if I don't have a laptop, I couldn't do anything. I like moving really fast. Like the multiple windows open that I can flip between things and then also having a mouse makes you way faster. I looked into the science of is it faster to use the track pad or mouse? Mouse.
Speaker 9: I always watch that on your video. I do like the mouse when out on my desktop. I just liked this because it doesn't hurt my wrist. I hate the track pad.
Sam Ovens: Yes, mouse is faster. And then you even want to optimize everything like use an Ethernet cable, that's an easy one. Just every little micro second on every load, it adds up big time and that's hours and it's worth it. Just optimize everything, plus you don't have dropping out or anything with Ethernet, bad video. It's all just … it just fixes it up and then try the incense, improve your environment and just look at everything. You can see how many different things I've looked at and just tweaked them and just being like … And I'm still going. I'm always looking at new stuff and tweaking it and trying to figure out how to hack it.
Speaker 2: Aren't you [inaudible 00:39:05] in Manhattan?
Sam Ovens: Like with recordings?
Speaker 2: Yes.
Sam Ovens: I'll just had to stop. That was like … it sucked. That's the awesome thing about L.A., I can just do a whole recording all the way through and in New York I did a stop.
Speaker 2: Same to ours.
Sam Ovens: Yes, it sucks and you can't escape them because I was on level 28 and you still could hear them really loud.
Speaker 2: The [inaudible 00:39:29]?
Sam Ovens: Yes. And then any other things that. Because today I knew we were going to do this today because I could see it leading up to it. You were asking on the Q&As like, “Man, I kinda had a liver thing. Everything's coming at me,” and then I saw Baker announced that he was gonna quit social media and all of this stuff, and then it's, honestly the best strategy ever and it's the easiest one, just to get rid of shit ruthlessly. People are gonna be crying, they're gonna go, “Please don't.” Just do it.
Speaker 3: So I gotta question on that. [inaudible 00:40:17] you mentioned … before you mentioned it [inaudible 00:40:21] I noticed that, looking at you and what you do a lot of people [inaudible 00:40:29].they'll send emails, they'll go to the general … they'll post a video on YouTube, it is like mass market, they'll put a general video and then and then they'll email their list; whereas you, and especially Andrew, instead of sending them something like maybe go on YouTube where everybody can see it's literally, an exact piece of content or videos that are directly implied to that original author who is simply in a section handbook. Would you say it's more efficient instead of trying to just email you a list of stuff you might close mass market only emailing them this stuff directly like, “Hey, you didn't buy or didn't book a call?”
Sam Ovens: So that video only makes sense if somebody's gone through that process. So there's no purpose for it to be on the wider Internet. Someone's gonna stumble on it and it's going to be, “Thanks for taking my webinar.” And I'd be like, “What webinar.” Right? So you're doing it, you're creating it, specifically for that person knowing they've come through those steps.
Speaker 3: Why? It seems that Andrew does that and it seems that you might do it more … Just like you put this video on YouTube which is like [inaudible 00:41:33].
Sam Ovens: Yes, so that's different. One would be a specific video, usually in Wister, usually just on that landing page just for people in that funnel. Then there would be YouTube videos which just are more generic purpose. They've got to make sense to anybody. So they don't pre.... They don't assume that somebody has done this because how? We don't … Anyone could see this. So they've gotta have a general broad appeal. That's why you'll notice my blog video is very general because I'm trying to make them broadly appeal to anybody. Like someone who doesn't even have a business would be like, “Hey, this is interesting.”
Speaker 2: Yes, he's talking about your list and your list is close to 100 people, do you still email them?
Sam Ovens: Yes, I'll email everybody there.
Speaker 2: So, you don't think that …
Sam Ovens: Everybody that's out of the funnel.
Speaker 2: So what's the purpose of emailing them? I understand the purpose of posting on YouTube so new people find you and register, but what's the purpose of emailing the list [inaudible 00:42:36]?
Sam Ovens: It's just stirring the pot. It's like these people know you exist. You're just reminding them that you exist and then one day people don't understand how it works. But it's like why you like your parents because they served you a lot of impressions, so we're just serving up impressions. One day someone will be like, “Oh yeah, I might just buy this thing.”
Speaker 4: It's like my dad, he hated you forever, and then I started making money with your stuff and my mom started taking the course and all of a sudden he's like, “Yeeey, I like Simon.”
Sam Ovens: Yeah, impressions. I'm telling you man. Oh, it's just … it's Chinese water torture. It's just like drip, drip.
Speaker 2: Well, that's like the MacDonald's and the dunking donuts, they just keep ... They don't need to necessarily advertising but they keep doing work and they keep doing banners on the side of the road and stuff and all that, and Keith keeps reminding you when you walk, probably you're at home, Mcdonalds, Starbucks.
Sam Ovens: Yes, it's brainwashing. It's why I don't have ads. That why I don't use social media? Because I control what goes into my brain.
Speaker 9: I know you said you like to finish things completely, but what did if you start working on … Like you do this process, you define a goal and you start working on it. Like we … Months ago, I decided to write a book and now I'm just like, I feel like that was a mistake. We already spent tons of money on it. We already wrote the book and I'm just like, “Do I just kill this baby or I do I just see it through?” I just don't know.
Sam Ovens: Well, is it a valuation?
Speaker 9: I feel like it would … the whole point of the book is to drive.
Sam Ovens: Is it a valuation?
Speaker 9: So yes, but it's pretty low. I think on there, Facebook ads is above a book.
Sam Ovens: So then focus on Facebook ads. Do it when it is number one.
Speaker 9: Okay, so even though you …
Sam Ovens: Sunk cost.
Speaker 9: Okay.
Speaker 4: What was that sunk cost?
Sam Ovens: It's an economic term which refers to we have invested all this money in it and we've invested all this time in it so therefore we should do it. But that's not … you don't do something just because you've invested a lot of time and money in it; you do something because it's the best option regardless of what the previous investment is. So that's the sunk cost fallacy.
Speaker 3: What's the opposite of the gamblers doing, right? Like, “Oh, I've drawn this much money in, that means if I go a little bit more I'm going to win.”
Sam Ovens: Yes. I mean it's the same-ish. Well, it's still like saying I've already invested all of this, I could just be one thing away. Yes, you gotta just think about it clearly. If one thing is definitely more likely to grow the business than another, why would you work on that?
Speaker 9: Yes, I agree. It's just felt … yes. Okay.
Sam Ovens: You've got to be really, really disciplined with what your part prioritization thing. Like how do you choose what to do?
Speaker 9: Sometimes I have that same problem as Alex, like sometimes I don't know what to work on, so I just need to run through the system more and …
Sam Ovens: Do you plan tomorrow today?
Speaker 9: Yes, I do, but I've actually been running out of things to do just recently.
Speaker 3: Facebook ads.
Speaker 9: It's nice but not because I want to...
Sam Ovens: What about ads?
Speaker 9: [inaudible 00:46:11] then, that's one of the things that I've been coming up with different ad ideas and then we have somebody who runs our ads or so.
Sam Ovens: Are they doing the ads? Are they working?
Speaker 9: Yes.
Sam Ovens: I thought you said you should be doing the ads instead of doing the book.
Speaker 9: Well, yes. I'm working on the concept of the ads, they have run the ads.
Sam Ovens: So how do you define doing the ads? Isn't that already done?
Speaker 9: I mean now it is. Last week it wasn't, now we have more ads and we're good.
Sam Ovens: So what's next on the cue?
Speaker 9: That's what I'm trying to figure out.
Sam Ovens: Well, didn't you do the exercise?
Speaker 9: I think you just taught it to me.
Sam Ovens: Oh, okay.
Speaker 9: I'm trying to do it right now on my iPad.
Sam Ovens: Yes, see Abby, we keep coming back to that because you've got to filter your tasks that can be done on an iPad to which there's almost nothing.
Speaker 9: I purposely wanna grow my business with the iPad.
Sam Ovens: You can try it.
Speaker 9: Yeah, I know I...
Sam Ovens: That's like me deciding to purposefully run my business drank. It's not a really good point to prove. So any questions on this stuff? What does …?
Speaker 4: I have one. What … this might be a little personal but what is your life's dream exactly? [inaudible 00:47:44]. I sure I believe to see a couch flowing in.
Sam Ovens: Well, that's ... First of all, that's not your responsibility.
Speaker 4: I'm thinking about moving to a warmer climate in the winter time and she's not off by herself.
Speaker 9: Yes, she will.
Speaker 4: Right?
Sam Ovens: Yes. Well, I did that with my wife and it's like a soul searching experience because they're like … they've got nothing to do and they've got a thing or what to do, and then they're like, “What do I want to do?” And then, eventually, she found a thing she wants to do like starting her own business, doing this thing that she's really passionate about.
Ashley: Yes, that way she's around the kids.
Sam Ovens: Yes. It can take a while for someone to figure out what they wanna do with their life. You know what I mean? But it's kinda good to be sitting in that position. Boredom is a good place for someone to sit but they shouldn't look to get out of it, they should just look to find something to do with themselves, like a purpose.
Speaker 4: Yes. She's has a job [inaudible 00:48:46] every day. Is that what you mean?
Sam Ovens: Well, does she like her job?
Speaker 4: No.
Sam Ovens: Does she hate it? I mean if it like, if she doesn't like her job then just be like, “Look, don't do your job.” This is what I did. I was like … Because I noticed at Ashley's job, she wanted me to pick her up and drop her off at it. I was like, “Fuck, we got to eliminate this job. It's costing me more money than you earn for me to drop you here.”
Ashley: If I had a vehicle.
Ashley: Yes, then I bought her a vehicle. That's right.
Ashley: No, I already had one.
Sam Ovens: Then why did I need to drop you off?
Ashley: I think you liked … Anyway.
Sam Ovens: Yes, but she didn't like it anyway, so it was win, win, win.
Speaker 4: Is that after you were married?
Sam Ovens: No, before.
Speaker 9: You could work together. Aaron and I work together.
Sam Ovens: Yes, Ashley and I tried that, and it didn't really work that well.
Speaker 9: It doesn't work that well.
Sam Ovens: And so she just wanted to do her own thing and now she's found her own thing, and now that's good. A lot of the time people don't just need to bug you.
Speaker4: She would bug me but [inaudible 00:50:08].
Sam Ovens: Like she'll figure that out. She's a human. Well, you gotta let people figure their own stuff out, otherwise if you tell someone what to do, it's not entirely this. You know what I mean?
Speaker 9: If you tell her what to do, she'll never do it.
Speaker 4: I don't want to tell her. I was curious what the purpose of it was.
Sam Ovens: Kinda like what your path looks like.
Speaker 6: Try to narrow down this stuff.
Sam Ovens: Trying different shit, seeing what you like, seeing what you don't like. It's just how it always works. I always find it funny that people think like, “Oh, I can't wait for those like pixel or targeting audiences, those lookalikes and those multivariate tests,” and then we just always end up on, “Yes, just time management , wake up at the right time, go to bed at the right time, don't do stupid stuff.” But seriously, it's really, really the best place to make more money because you've got to think about how money is created and how business growth is created. It's created by focused attention over time, being channeled into the right thing. In order to be able to do that, you have to have the energy and the focus and not the distractions. So you're creating this by doing this.
Speaker 1: If you do this for years, I mean, that could count for an incredible way of … an incredible way forward.
Sam Ovens: Yeah. It's just like a funnel, you tweak this piece, you tweak that, you split test this and you split test that. I'm doing that with everything, objects, tasks, environments, people, everything. I even figured out a way to order at a restaurant with the minimal number of back and forth between me and the waiter on-
Speaker 8: It's kind of life management, time you [inaudible 00:52:18].
Sam Ovens: I hate inefficiency. So when I go to a restaurant, when my ... First of all, I won't go to a restaurant. I hate them, but if my wife makes me go to one, then I will sit down and I'll make sure the menus there, and if it's not there I'll be like, “Hey, just menu, menu, menu.” And then when they bring it back I'm like, “Stay, stay, and stay.” So like, “What's the best thing to get? All right, cool. I'll get that. Ashley, what do you want?” Just getting it all done in one hit.
Ashley: It's not that good, the experience. [inaudible 00:52:49].
Sam Ovens: And then when before I finish eating, I'm looking for the waiter, I'm like, “Eer,” and then, I'm like, "Check.” And then they bring it over and then I'm giving it back to them. So then they process it and then I finished my last bite and I'm like, “Off we go?”
Speaker 2: Aren't you a little worried about conveying you're rude?
Sam Ovens: I'm not being rude. I just asked for it at strange times. They have to complete the same routine. It's actually beneficial for them. They do less back and forth with me than they do with someone else but I can't stand that back and forth crap. That's why a chef's the best.
Speaker 2: I got a question, how do you deal with haters? Like people who are just tryna talk you down a bit and then [inaudible 00:53:41].
Speaker 4: Don't associate with them.
Sam Ovens: Well the easiest way is just to not look. So how do you see a hater?
Speaker 4: Interesting.
Sam Ovens: How do you?
Speaker 2: Me?
Speaker 4: Yes.
Speaker 2: I've got a car, so my co-workers space [inaudible 00:53:59] and mine's bigger than his, so whenever he sees me he says some foul comments.
Speaker 4: Like what?
Sam Ovens: So I'd just tell him to fuck off and then see what happens. And then if he'd probably stopped hassling him or if he doesn't, then I would just leave because I'm not gonna deal with it every day. But most of the time it happens on the Internet not in real life. And the key is like, Pete, if anyone looks at the comments on their ads, they're insane. You should not do that.
Speaker 5: Do you delete them, the negative ones?
Sam Ovens: I don't know what happens to them. What do you guys do with them?
Speaker 3: I usually try to respond to 95% of them unless it's derogatory or …
Sam Ovens: We don't delete the name.
Speaker 5: Do you leave the name [inaudible 00:54:51]?
Sam Ovens: Yes.
Speaker 3: I mean we're really content and [inaudible 00:54:55] and we can pretty much defend any objection and I feel …
Sam Ovens: Well, these both sides there. It's never all negative. You see some people, they're like, “Oh, I don't agree with this,” and then someone's like, “Oh, but actually it could be this, and they're like, “Oh, I don't know.” It's just fucking people just with nothing to do. You just let them have at it. I don't care about what they're doing there.
Speaker 3: Doesn't that impact the score of your ad, like, if it's received too many negative comments, it can shut down your ad account and Facebook?
Sam Ovens: Not that'll like... It'll … if you're getting a low … the metric's telling me everything. All right. First of all, a really bad ad that pisses people off generally won't work that well or it will get shut down anyway before it gets the chance to accumulate a lot of hateful comments. So you just … I just look at the numbers and, typically, a good ad will have a good CTR, a good CBC. Its relevance will be high like 19 and it will be getting a balanced comments of like 50% negative, 50%positive. And I like that.
Speaker 8: Something I've noticed as well is that I used to put like only the majors as ads and last time I told you I put a picture of me with a dude from the traffic and me with my car. Actually the picture with the car was converting well it's like, “All a scam, blah, and blah, blah. Son of a sub ... So your father is regional assault.” That's what you have when you are young and you sell courses and then I put videos, and I feel video builds more trust because this is not only your image. You see what I mean?
Sam Ovens: And which one worked better just by the numbers.
Speaker 8: So I don't track actually which ad drives-
Sam Ovens: Well, that's your problem.
Speaker 8: Okay.
Sam Ovens: Yes. Whatever works best, do that. If you don't know what that is, figure that out.
Speaker 8: Yes, but the thing is that … so they work around the same …
Sam Ovens: But you don't know, you just told me you don't have any means of knowing.
Speaker 8: Yes, I know. I don't have enough data to ...
Sam Ovens: So you're guessing that they work about the same?
Speaker 8: I'm guessing at like 90%. So I'm guessing …
Sam Ovens: You're guessing with another guess that it's at 90%. There's no way to factualize a guess.
Speaker 8: Okay. But let's say, for example, the video ad performs a little bit less than the image ads, but there was like 20 less times haters.
Sam Ovens: You shouldn't even be looking at the comments anyway.
Speaker 8: It is hard.
Sam Ovens: Yes, so work on that. Dude, I haven't looked at the comments on those things. It's like guaranteed way to make yourself worry about nothing. So just don't look at it.
Speaker 5: Is it important to respond to them though?
Sam Ovens: I don't think so.
Speaker 5: Okay.
Sam Ovens: But I never look at Al's. I never looked at mine before because I didn't have any time and I knew there was bad comments all through it, but if the ads work, screw it. Just keep it going. You got to ... who cares what other people think.
Speaker 8: Yes, but isn't there that social proof thing in both side, like if there are a lot of people following you and saying that your program is great, then it's great but if they see a lot of negative comments on that, they wouldn't like, “Oh this is bad because all the people are saying that?”
Sam Ovens: Well, you bought my stuff.
Speaker 8: Sorry.
Sam Ovens: You bought my stuff.
Speaker 8: Yes.
Speaker 9: I heard only negative comments on Simon and it made me want to work with it and I was like, “He must know his [inaudible 00:58:50] “
Speaker 8: But I'm not a goat. I'm not a goat. I watch.
Sam Ovens: What does that mean?
Speaker 9: [inaudible 00:58:56].
Speaker 8: A she-goat.
Sam Ovens: Because usually goat means you're the best.
Speaker 8: Because in French we say goat for when you follow everybody. But most people, what they do is they look at the comments and then they think …
Sam Ovens: But how do you know that?
Speaker 8: Sorry.
Sam Ovens: How do you know that?
Speaker 8: I guess that …
Sam Ovens: Here we go again. It doesn't matter, I'm telling you. If your ad works and it's getting you customers, who cares. Don't look at the comments, you don't even know they're there, that's the beauty of not looking at it. If someone can't get into your awareness, you don't even know it exists. So it's the best defense because you don't even know. That's what I do. I don't look anywhere.
Speaker 8: I'm very scared of not doing things a, you see what I mean? Like for example, you said you don't need to check your email if you don't need to check your message and all that stuff, but what if that...
Sam Ovens: You see, you're probably … This is interesting because you're probably petrified from reading those damn Facebook comments that now you're checking your email because you swear something's going to come in because you swear it's going to be ... everything's bad. You know what I mean?
So you just ... This is the thing, it festers, once you make yourself aware of it and you're worrying, now you're worried everywhere, now you can't work, now you're checking everything, now you're questioning your business. It's just pointless. Don't tempt that. Don't look at anything. Pro sports players say that too, they don't look at good things or bad. The key is not to look at the good things either because if you look at the good things, you get addicted to reading good things about yourself.
All right? That's just as bad. If you read the bad stuff you just don't look at anything and you've gotta discipline yourself. So I just found an APP in chrome that actually disabled the comments on YouTube. It just removes it so you can't see it on any video. And it also removes the recommended videos on the right hand side and it removes all the recommended videos on the homepage.
Speaker 8: And it removes the video itself as well?
Sam Ovens: No, not that. So you can only find what you're looking for and you cannot get distracted. So I recommend getting this thing, I'll tell you what it's called and if you've got a news feed on your Facebook, you are asking for it.
Speaker 4: Oh, you can remove that? [cross talk 01:01:38].
Sam Ovens: Oh, it's called Kill Newsfeed. That is the best one.
Speaker 4: Wow, that is cool.
Sam Ovens: So it's just called kill newsfeed, it's a chrome extension. So if you go to the chrome App, web APP store or whatever it is and it's called Kill Newsfeed, you just install it and then if you go to Facebook it won't show you any newsfeed. It's just great.
Speaker 6: And the same thing for YouTube, you said there's a chrome app?
Sam Ovens: Yeah and then the YouTube one is called Hide Recommendations. This thing is beautiful.
Speaker 3: Do you have any other apps or chrome extensions that you use?
Sam Ovens: Pretty much those two. So I just … I have turned off …
Ashley: Flux as well.
Sam Ovens: Huh?
Sam Ovens: Flux is a good one; it just makes your screen yellow at night because that helps you go to sleep.
Speaker 3: It's built into the Mac book pro, in the settings. You can turn it on.
Speaker 4: Flux is better.
Sam Ovens: I think the Flux one works pretty well.
Speaker 3: Can you use more mental range?
Sam Ovens: Yes.
Speaker 5: What is the YouTube [inaudible 01:02:50]?
Sam Ovens: It's just remote ... You know when you go to YouTube and there's their home screen, there's a minefield, man. It's just tempting you. You're like, “Oh,” and it's gonna get you one time. It's guaranteed it's going to get you
Speaker 3: [inaudible 01:03:11] I was watching a YouTube video and then you'll wind upon the [inaudible 01:03:15] part of YouTube for two hours.
Sam Ovens: Meaning that you're probably going to YouTube to find one video on just how to do one thing and then you end up watching six, three-hour Joe Rogan videos.
Speaker3: That's what happened to me. I watched Joe Rogan and I got lost in Joe Rogan land.
Sam Ovens: Yes. So you've got to think. So after this mistake happens, you got to ask yourself, “How the fuck did this happen?” All right? And then you'll pretty much trace it back to this shitty home screen with these things on it and then you're like, “How do I eliminate the source?” Go on. You just do the same thing, like I told you before, the person, the sources; just find out these different things then where … you often have to make the mistake to figure out how to fix it. Well, that's what I've had to do, but now you get to learn from my mistakes so you don't have to make all of them. So just get rid of all that crap. No one ever accidentally stumbled on a home recommendation on YouTube and made an amazing business and all of that.
Speaker 5: [inaudible 01:04:18] what do you call that, a mind something?
Speaker 4: Kill Newsfeed.
Speaker 5: No, there was another one.
Speaker 6: Momentum.
Speaker 9: Momentum.
Speaker 8: It's like a welcome page.
Speaker 5: What is it? What does it actually do?
Sam Ovens: Well, you know when you change tabs, I think, naturally it shows you your other tabs that you … other things that you have accessed before.
Speaker 1: Like apps.
Sam Ovens: Yes most commonly used sites. Right? That's just like tempting you again to click on something that isn't purposeful.
Speaker 3: So what's the way to [inaudible 01:04:52]? What does it do there?
Sam Ovens: So if you just open any new tab, it's just a picture of some nature instead of tempting you to go into places which are probably not intending to go to. You're just removing the trap doors.
Speaker 3: Have you ever used any other time trackers that'll just monitor what you're doing to retroactively analyze it?
Sam Ovens: Yes, I've got the … I barely use it, to be honest. It runs in the background and does its reporting all the time, but I never really use it for any actual decisions and it's just cold, like rescue time, but it's not even ... I have never used it to really make a decision.
Speaker 6: Did you delete Messenger from your phone?
Sam Ovens: Dude, I don't even have the Facebook App on my phone or Messenger.
Speaker 6: So I got down to one screen.
Sam Ovens: Do you have anything Facebook on that?
Speaker 6: Well, I had Facebook ads. No, no.
Sam Ovens: You have Facebook ads on there.
Speaker 6: Yes.
Sam Ovens: Get rid of it.
Speaker 6: But if I can watch a new ad and I …
Sam Ovens: You don't need to look at a fucking ad on your phone.
Speaker 6: All right. What about Instagram?
Sam Ovens: I think …
Speaker 6: You gotta like …
Sam Ovens: The stories are just a nightmare. I stopped doing the stories because it just … it doesn't … you can't finish it. You know what I mean? You can't just be like, “All right, I'm going to do the stories thing, 20 minutes, bam. Get it done.” It's just a constant lingering throughout your entire life.
Speaker 3: Can you post on Instagram without a phone?
Sam Ovens: No.
Speaker 9: You even schedule regular posts but not stories.
Speaker 5: What do you use to schedule regular posts?
Speaker 9: I deleted Instagram like nine months ago. I hate it.
Speaker 5: I'm really thinking that you can do stories, so just make 30 of them and then you can save them all, and then just rerun it every single month. Nobody watches you that closely. [inaudible 01:06:45] just rerun the story over and over again. You can do the same thing with live streams on YouTube and stuff.
Speaker 4: That's what we should do, Reed?
Ashley: So you can use schedule [inaudible 01:06:57]. It's what I used to schedule the actual post, not the story and that's it.
Sam Ovens: Write that down Reed. That's a good recommendation.
Speaker 8: He's just telling you what's impossible.
Speaker 4: You know you can take a video and then just make a folder every single day.
Sam Ovens: Yes. I wouldn't even do that myself. I'm going to get Reed to do it. [crosstalk 01:07:15].
Speaker 5: Live streams too, I'll help you.
Sam Ovens: Oh yes. I never even got into those. I don't know how people find the time to do that.
Speaker 8: Facebook ads or what?
Sam Ovens: Like Facebook live, Instagram, live, YouTube live. I mean, God, this ... It just never ends.
Speaker 4: Five cameras on each different angle.
Sam Ovens: I still don't know how Twitter works. I still don't even Snapchat. It's just … it's getting un ... it's getting impossible. How can somebody do all this shit? It's getting ridiculous and I reckon it's hitting towards … it ruins your brain. Like forget the getting distracted piece, it just absolutely ruins your brain. It just hard wires you to instant gratification. So if you can't do something and get feedback immediately, you're like, “You can't do it,” and all businesses is delayed gratification. That is business. Doing something now that you're not gonna get any gratification for, for years.
So why train yourself to do the opposite of what's good. That's why I stopped doing the stories. It's just stupid. If we can figure out a way to loop it, I will do that but mmh. And then delete all the social media apps off your phone. You just don't need them.
Speaker 3: What if you use your phone to create content?
Sam Ovens: How?
Speaker 3: On your phone to you record it and then you got to upload it directly to the App instead of uploading … Uploading it to drive and then open it from drive then download.
Sam Ovens: Like YouTube?
Speaker 3: No, like if you're making a video to post on Facebook, for example, but you're making it from your phone and then you got uploaded to the App directly so it just goes, “Boom, you're done,” versus getting it on your phone to Google drive download from Google drive.
Sam Ovens: I still wouldn't have Facebook on my phone. Just for that, it's bound to distract you more than it will help you. So what I would do is just plug my phone in with a USB cable just straight over to my laptop, onto the computer, not the cloud and then, whoop, straight into Facebook, and then you're not going to get distracted. The danger of it is it might give you some upside, but it has a treacherous downside. It's asymmetric. There's way more down than up.
Speaker 3: What about students' questions in the groups?
Sam Ovens: Get a Community manager.
Speaker 3: What if you just started?
Sam Ovens: Then trunk the time. Do it once every second day at six o'clock for an hour.
Speaker 3: To answer their questions?
Sam Ovens: Yes. Do not be reactive to shit. And you've just gotta … this is a never ending process. I've been doing this to my entire life everywhere in every dimension, virtual and physical for years endlessly and it just keeps getting more efficient, more efficient, and more efficient.
Speaker 8: Did you say one hour every other day?
Sam Ovens: That was a recommendation. I don't do that. I don't do anything. But if you don't have a community manager you would probably want to do one hour every second day, yes.
Speaker 1: What does it make sense to get community manager?
Sam Ovens: Huh?
Speaker 1: What point does it make sense to get a community manager?
Sam Ovens: When it feels like you should. When it hurts. You hire where it hurts like, obviously with you, it was support, right? Obviously with you it's a home person.
Speaker 1: Yes.
Sam Ovens: So it's obvious wherever the main festering issue is, there. And then the environment hacking, the things that make that one good … good view and natural light really help. If you've got a fluorescent light, get rid of it. Those things are the worst. Get a ... It has to be an incandescent light. Fluorescent lights, like those white lights, they'll just ruin you. So make sure you've got incandescent light and then plants, they are good too.
Speaker 6: Oxygen.
Sam Ovens: And then animals are actually a really good hack.
Speaker 3: I've got a parrot next to my desk.
Sam Ovens: A parrot, nice.
Speaker 5: Real animals?
Sam Ovens: Huh?
Speaker 3: Real animals.
Sam Ovens: Yes.
Speaker 8: I have two cats.
Speaker 5: Are you saying you should or should not have?
Sam Ovens: Should.
Speaker 5: Oh, if I had a dog that would have just had … like what if he shits on the floor?
Speaker 3: Get a parrot.
Sam Ovens: You're going to be getting the house maid.
Speaker 4: Well, the cats slaps [inaudible 01:12:21].
Speaker 5: Wouldn't that just added more bullshit?
Speaker 9: You totally …
Sam Ovens: No. So I've thought about this. For us to get a dog, I'd get one that doesn't have to be walked.
Speaker 1: A bull dog. You can just feed.
Sam Ovens: That's why I like cats. Like we've got cats because you don't have to walk those suckers. But having like … this is creating like a [inaudible 01:12:44]. It like it's one of the best things you can do for children growing up, it's for them to be around animals. It makes … It's way … it helps them develop because they've got … they're interacting with like something and it's also for mental health. They use it a lot. It actually helps people with that and it also makes it a more comfortable environment.
Speaker 5: And you said, don't do fluorescent lights?
Sam Ovens: Yes.
Speaker 5: Is that because of the type of goals or is that even for the college applications?
Sam Ovens: It's because they only have one … they are just permanently stuck at one point in the spectrum and, they don't have a nice wide spectrum, and so it's not natural and it just sets off your nervous system.
Speaker 5: So I meant like it's like a white or bluish light whereas like this is an orange light?
Sam Ovens: Yes, the orange ones are better.
Speaker 5: Not because they do have like LED and fluorescent bulbs that are that color. So is it the type of bulb?
Sam Ovens: No, those other ones flicker too, the fluorescence. They go, "Zzz."
Speaker5: They flicker.
Sam Ovens: Yes and it just … your nervous system just goes panicking. Well, if you've been into a place with all of that light, it feels like you're in a mental asylum. Do you know what I mean? You've been in ... I'm sure everyone's been into one of those fucking rooms. My friend had a bedroom where I was like, “Dude, you're gonna. kill somebody or something because this is bad.” And he was like, “But it saves power.” I was like, “You're an idiot.” And, then, what else makes it good? Comfortable desk, comfortable chair, lack of distractions, a good temperature. Temperature is huge. So if you're always too cold or always too hot, then it's just going to piss you off. So make like, make sure that it's the right temperature.
Speaker 3: Oh we got other APEC desks that you recommended, they're working out great. We got them for everybody.
Sam Ovens: Nice.
Speaker 5: What is it?
Speaker 3: APEC, they're these electric desks. They go up and down and they're electric chairs and everybody just sits but [inaudible 01:15:01]. Not all because they have to hold them for your board and nothing around them, they're easy to move. Et cetera, et cetera.
Sam Ovens: Then do the house too. Also clutter makes it … distracts you. So clean, having it cleaned, get a cleaner to come in. Like, who cleans their own house? Surely there's somebody. Becky, do you clean your house?
Speaker 6: Sometimes, I do it a little bit. I enjoy it. I've realized that's why I'm here. I got problems
Sam Ovens: Get a cleaner man.
Speaker 6: We have a maid but she only comes every two weeks, so...
Sam Ovens: Two weeks? Holy Shit.
Speaker 6: I'm here because I was mad at [inaudible 01:15:48].
Speaker 4: Do you think it's worth twice a week? I do it once a week, but then come Wednesday, I'm like damn dishes and I can't help myself because I want it to be clean.
Speaker 9: They're here like three.
Sam Ovens: We do it twice. We do it twice a week.
Speaker 5: I just pile them up and wait for Imelda to come.
Sam Ovens: But then also that has actually taken a toll on you because you walk past and you're like, “Arrgh.”
Speaker 5: It takes a toll on my wife. I just put it down.
Sam Ovens: But then your wife comes to you. So you've got to trace these things back, man. The dishes affects her, she's now angry, she comes to you. You see?
Speaker 5: That's true.
Speaker 3: That's what's up.
Sam Ovens: This is what … It all connects to each other. You've got to fix everything. You can't have a festering problem and think, “Oh, it's not gonna come over and get me over here.” It'll get you.
Ashley: It's time.
Sam Ovens: Time. Cool. All right. Well, we're gonna jump in their bus and then it should be far. I'm not gonna say anything.