Sam Ovens: Hey everyone, it's Sam Ovens here and today I have Ryan Raymer on with us and Ryan helps people achieve their dream body or get their dream body, so lose weight, get healthier and get fit and things like that. Basically, health and fitness and Ryan's got an interesting story. He first joined Consulting Accelerator about two years ago now and back then, he was tinting windows and making about two grand a month and then he joined Accelerator but then it sounds like you didn't really apply it or go through it or take it seriously until recently. So for about a year and a bit, I don't know. We'll get into it, what exactly you were doing then, and then in the last three months, really started to take things seriously and then that's when your business really shot up and now you're making around $8000 per month.
So first of all, I'm interested. What happened for the first year and a bit after you bought the program?
Ryan Raymer: So I mean, the first year and a bit, I was a bit content with the window tinting. I was working on my house a lot. It was a rental house but the landlord was cool so we were fixing it up, making it awesome. It was on the lake and everything and things were going quite well and I was just kind of buying lots of programs and just learning stuff. Then my parents ended up getting divorced and that's when everything changed. So we ended up moving from Michigan to California and I actually went through a stage of depression and everything and just kind of stopped doing a lot of things. Somewhat came out of it and started a juicing company. Put together a full online course that didn't really work very well just 'cause I didn't have it targeted quite right. Then it was amazing kind of how fast a year or so, year and a half went. That led me to today where we actually ended up on the road, moving again from California, my mom, my brother and I.
We all kind of relocated together and we ended up in Idaho at this point, so living close to Russell Brunson now which is kind of cool, using the click funnels and everything. But what really changed was I guess my mindset around what do I value here? I've had a window tinting business, printing companies, videography and photography. Sort of just all sorts of niches and I really liked them all but I didn't love them. I didn't wake up wanting to do them every day. So I finally asked myself what would I do every day if I woke up and had a hundred million dollars in the bank and money was just really no object anymore. Obviously, a lot of people would still want to make more after that, but say I had plenty, what would I do with my day? My answer was, well, I'd still work out. Working on being healthy. I'd still be researching health stuff. I'd still be talking to people about health and fitness so I might as well do that. I mean, I'm doing that every day anyway. I'm good at it so I might as well share this with the world because I believe it's really one of the most overlooked things.
Everyone is sort of sacrificing their health in attempts to build their wealth and then later on, sacrificing their wealth in attempts to buy back their health, but it's not always for sale and Steve Jobs is a good example of that. So I realized that really our health is our most important foundation to success, among all of the many principles that you use to gain massive success. I think it's really all sort of useless if you don't have your health and you're sick in a hospital bed. So I realized that that's where I wanted to help people. That's where I would be the most help to people and so basically, I got myself fat on purpose on this long journey that would end up being crazy on the road and when we finally landed in our new house, it was basically time to start getting shredded again and showing people the process back. So it wasn't until about a month in where I finally got my first client and got to ring that bell for the first time.
I remember being so excited to finally have somebody trust me and give me their money to help them get their body back in shape and it worked great. She lost, I want to say 17 kilos in a month. So it was great weight. Then following that, I got another client and the next month, I got a total of six clients and then in the first couple of weeks of this month, I've gotten around 20 clients. So I mean, it started to blow up really fast once I showed my 90 day results. What I really realized was it's all about showing results. If you show your own results and you show client results, you're going to get customers coming to you. I don't do any reach-outs. Every single one of those people have come to me and with the health and fitness niche, I kind of like it that way because I just feel like people could take it the wrong way no matter what. Like, "Are you saying I'm fat?", if I reach out to them. "Are you saying I'm too skinny? Are you saying I'm not healthy?" So I just don't want to put anybody in that position, so I let them come to me.
Sam Ovens: Got it. What really changed? What made you all of a sudden start taking Consulting Accelerator seriously? After a year and a bit of just trying all sorts of things, what was that change that made you commit?
Ryan Raymer: The main change was, like I said, I'd done around 25 different courses. Everybody in this course seems to be making the most money. Your program seems to be the most logical. Also, I love the statement where you talk about how you're diagnosing somebody's problem. Release all attachment to the yes and diagnose their situation and if you can actually help them, then help them. So what really changed for me was ... Sorry, I had a little brain fart there. What was the question again?
Sam Ovens: What had changed in your life that made you take Consulting Accelerator seriously?
Ryan Raymer: Yeah, moving was one of the biggest parts. So my window tinting business, it was great. I could make a thousand dollars in a day a lot of days when I wanted to go out and hustle and work. But I didn't really love it and I grew that business over four years and it was doing quite well. I didn't have to really do anything to get calls, but then we moved and I didn't want to ... That business was really hard to sell for a lot of reasons. I'm not going to get into that but I wanted something that I could make money with online is the main point. Now that I'm doing this, I don't think I'll be living where I'm at forever. So I didn't want to start building a window tinting business again, even though that's what I really knew how to do and that's where I'd made my most money.
So I knew that it was time to really go hard on this program and make sure that it works so that no matter where I end up moving after this, really all I need is my laptop here and I can make money anywhere in the world. So I feel like one of the most incredibly valuable assets you can add to your life while you're here, especially in 2018 where we have laptops and cell phones where that's all you need to make money and you can do it from anywhere. I mean, so many people are tied to a specific location from their job that I just feel like it almost ... It just almost feels like I was trapped there or trapped anywhere else if I have to be there to make money. So when I finally started getting money to come in through my phone and through the internet, man, it's like a whole new level of freedom.
Sam Ovens: Got it. Then you said you did 25 courses to really decide which one you wanted to commit to. What was going on inside you that made you want to look into 25 different courses and search like that?
Ryan Raymer: Well, I've just always been a serial entrepreneur. I'd just always been hungry for knowledge and just wanted to know everything. I'm a strong believer in believing a lot of these things build off of each other. So Tai Lopez's 67 steps. That has principles that work into my business. Several of these were fitness courses. I wanted to see what other experts were teaching their clients and how they had their course laid out and everything. Some of them are real estate. I realized that I'm going to be buying out my own house soon, so I wanted to learn how to do that, even if it's not a business. I knew that it would benefit me. Exotic car hacks. I wanted to learn how to drive nice cars for free while a lot of people are driving a piece of crap and they're paying a couple hundred bucks a month, I'd like to get paid to drive an exotic. So by learning all these different courses, you can really leverage sort of the way you go through life. Liz Benny's course creator helped me actually create a course and by learning from experts, it just really speeds up the learning curve.
So I mean, I'd rather pay somebody 500, 1000, even a couple thousand bucks and as high as $5000 I've paid mentors to help me, but it speeds up the learning curve so much faster than trying to figure it all out on your own. I just feel like that's the slow way to do it nowadays is to try and research everything yourself. I look at YouTube videos and stuff and health and fitness and different things, but for the most part, it's just easier to find the best guy who's doing it and learn from him right off the bat and then go do it.
Sam Ovens: Got it. But it could have potentially been faster to stick to one course from two years ago and just execute on that, you know what I mean?
Ryan Raymer: For sure, and you're absolutely right. The problem was I didn't really know what that was. My life wasn't developed to the point where I knew what was the most important thing for me and what would be my best shot at success and where I could have the biggest impact and what was really the most important where I would feel the most fulfilled helping people do that. So like Tai says, there's no greater tragedy than getting good at the wrong thing. So I've had so many people tell me through the years, "Ryan, you've got to focus. You've got to focus", 'cause everything I do, I do it good and I go hard at it. But then I get bored and I go to do something else. So I've got a lot of experience in a lot of areas, which is great, but at the same time, a lot of things haven't really grown to where they could be. If I stuck with my first printing business that I started right outside of high school when I was 19, it could be a huge business. But honestly, I don't really give a shit about printing.
I like health and fitness so much more and also that business wouldn't have been mobile. So I don't regret selling that company a year and a half in and moving on from it. So yeah, there's no greater tragedy than getting good at the wrong thing. I think it's important that people do do a niche that they love, because you're going to stick with it. You're going to be a lot less likely to quit 'cause I don't wake up and feel like, oh I just don't want to do health and fitness anymore. I've been doing this for 15 years, before I was getting paid. So I think it's important to ask yourself, if I wasn't getting paid, would I still do this? Would you keep going into work every day if they stopped paying you? That's sort of the ultimate question and if the answer is no then you should probably find a new niche because you're not going to be in it for the long haul if you don't love it enough to do it for free. I'm not saying you should do it for free, but you should want to do it-
Sam Ovens: It's not really possible to do that because you've got to pay rent and food, but hypothetically, yeah. You should-
Ryan Raymer: Well just as many people chase the money. They chase the money and they're going after something because they see Joe over here getting rich doing it and then they heard about their new friend Nick who he's getting rich doing this and they're sort of bouncing from thing to thing because they see all these people having massive success in it but they really don't care about it that much. They're really into traveling, so maybe they should get more into becoming a travel agent consultant or something like that. So I feel like there's, literally in the world of 2018 with the internet, there's somebody making massive money just having wild, wild success with literally any niche you can think of. So don't let your interesting dream that you think couldn't make you any money, hold you back from making money doing it. Find an expert who's doing it and somewhat model what they're doing, but in my opinion, do it better and do it. So I think that you can make money doing anything in this world, as long as you love it and if you love it, you're going to be more likely to make money doing it because it's going to show through the clients.
It's going to show through to the world when you're doing video that, wow, this guy really likes it. He's entertaining to watch and he's good at it. Like Tai says, train until you're too good to ignore. So I know a lot of people chase the money, get the good money first, but I think it's a heck of a lot more important to actually like what you do. Life is too short, in my opinion, to do something that I don't like doing. I mean, I might die tomorrow. I might die next week. Did I want to piss away my time doing something that I didn't like, just for money? No. I'd rather have less money and love what I do than have a ton of money and literally hate every single day in my life just to make that money, to have that security inside. I know that long-term, I'll make way more money if I'm doing something I care about doing 'cause I'm actually going to stick with it. I think that that's true for everybody.
Sam Ovens: Did you just share your screen?
Ryan Raymer: I actually only clicked a button somehow, but then I clicked it back so it's the same thing. It's the same way it was.
Sam Ovens: You sure? 'Cause I'm seeing that you're sharing your screen 'cause I can see your screen.
Ryan Raymer: Oh, can you really?
Sam Ovens: Yeah, you've got to stop sharing your screen. That button over there to the ... Yeah, that. Stop, click that. Yeah, there you go. Got it. So yeah, I agree with it. I mean, the bad thing about just trying to find out where people are making money is that you actually don't know whether it's even true. So you see a photo with a dude who's standing in front of a car and that car might or might not be his and you then assume, oh, this guy must be rich. So then you think, then whatever this guy's doing must be working really well. Then you look at what he's doing and then you're like, ah this must be it, right? There's too many assumptions in that calculation, you know what I mean? That's a risky as hell bid. If I'm going to make a bid on something, I want to see financial statements. I want to see bank accounts. I want to see stripe accounts. You know what I mean? I want to see everything. But just making a judgment on a photo?
That's what leads a lot of people, I think, into traps because a lot of people have become smart on the internet and they know that ... Or they're kind of smart, but they've learned how to fool other people, you know what I mean? Like, oh just get photos with these sorts of things and then say it's this opportunity, it's this opportunity. Then people fall into these traps. So yeah, when you follow the money, you can really get led down some blind alleys. Then you end up getting good at the thing, doing the thing and then you're like, "Where's the money? I thought this was it." Then you've done something you hate for a long time, just to make some money but then it turns out that the money isn't even there 'cause you believed a lie in the first instance.
Ryan Raymer: Yeah man, I agree with that and one thing that I've learned for sure this year is that most people have no problem lying to you. It pissed me off so much. I'd take that shit so personally that I decided the only thing I could do about that was to not lie myself. So I made an oath to myself that I don't lie about anything. [inaudible 00:16:01] something worse later. The truth may hurt right now if I have to tell you something you don't like, but if I hide that and keep lying on top of it, it's only going to turn to something worse later. So I just stopped lying and my life is so much better because of it. I've never been a big liar but I feel like everybody lies in little ways, but if you just cut all that shit out completely, you'll feel so much better about yourself and I guarantee you long-term, you're going to have just a happier, better life because it hurts people when you lie to them and this world lies to us so much, man. A lot of these online marketers: "There's one spot left. There's three spots left."
No, there's not! You'll take as many people that'll come to you. All these little lies that's trying to sort of boost ... I can't think of the world: urgency. Just tell me truth. Sell me on why your shit is awesome and I should work with you, but you don't need to lie to me. That doesn't work I feel like a lot of people almost see through that too and it doesn't work well in my opinion. So I make sure that with all of my posts, everything I'm saying is truthful and when I'm telling people numbers about how much weight I've lost, I go and get weighed hydrostatically and I make sure that I have the gold standard of numbers on how much fat I lost, how much muscle I gained, how much I lost. Making sure that all that stuff is completely legit and transparent so that people know that I'm not over here trying to screw anybody over or put spin on something that isn't really the way it appears to be.
Sam Ovens: Yeah, transparency's always the best thing. Whenever you strip away all of the curtain that hides everything, that's when people start making really good decisions. That's why the internet is so helpful because if someone wants to see the price of a product, I mean they can find what the actual price of it is. They don't just believe the local store owner, you know what I mean? They can find someone who's good. They don't just believe the local person in that town saying, "Oh, I'm the best at this." They can find the best person in the world. But there's still so many areas that aren't transparent and you get these weight loss ... I guess in your niche, you've got these weight loss brands that have grown and they've gone so far that they're now abstractions of reality that there's no one core person who actually had a core transformation and documented their process and has all the numbers. Now it's just dealing with different bars and shakes and things which ... You know what I mean? It's gone-
Ryan Raymer: [inaudible 00:18:54] too. It's not even healthy stuff anymore 'cause it's cut so many times to increase profit that I don't even think people should be eating a lot of these bars and shakes anymore.
Sam Ovens: Yeah. So this is a good next question for you. So I understand that you wanted to get serious 'cause you wanted the ability to make money when you were traveling around. You were sick of being tied down with this window tinting business and you tried a bunch of different courses and you thought this one was quite logical and a lot of people in it were making money, so therefore, it must be one to follow. That's a good logic there because one thing you always want to look for is you want to look at a lot of different things, right? And you want to find the anomaly. That's how you do it. You always find the anomaly, because there will always be one and whatever the anomaly is, something's going on in there, right? 'Cause there's normal, below average and then there's just outliers, the anomalies, and something's going on in there. Not just incremental differences. There's usually a totally different paradigm. Whenever anomalies exist, it means that there's an absolute paradigm change there somewhere. So you identified that. You decided, I'm going to go in there, master this.
I know you picked the weight loss niche because you were passionate about it. You loved it. But how did you identify a problem in the marketplace where you knew you'd be able to provide help and charge money for it? What was that niche you identified and how did you know they had a problem?
Ryan Raymer: Well I mean, honestly, and I don't want this to come off in a bad way, but I mean just look around, man. Everybody's fat. 65% of people are overweight and honestly, I think the number's even higher than that. I'm in the gym setting and not everybody even there is in great shape and it's hard to even find the anomalies in there of people who are just really shredded and just really have a great physique. Then there's all sort of these beliefs around it that, oh, to get that way, you have to work out six times a week, three hours a day and you have to eat all these really boring meals. A lot of that stuff couldn't be further from the truth. My workouts are really quick now. It's not even that often and my meals taste great and I'm getting great results. So the more you study something, the more you can find the right way to do it. But mainly just looking at people, man, and realizing so many people are overweight. The average person is eating close to 30 teaspoons of sugar per day.
They should be having about six, but the problem is is they're putting sugar in everything because they know if they put more sugar in it, it's going to sell more. So I mean, things that shouldn't really have sugar like cereal and break and milk and all these things ... Only 20% of people's daily sugar intake is coming from desserts. The other 80% is coming from food and that's just crazy. So if that sugar energy isn't burned off immediately, really within the next hour or so, it's going to get stored as fat. So that's why these people, they're getting so fat so fast, because their sugar intake is just straight energy and they're just sitting around not burning it off. So it's just a massive problem and then they're also really addicted to it too. So you're sort of dealing with an addiction factor and a factor where they're fat and out of shape. But withdrawing from sugar has a lot of the same symptoms as withdrawing from major drugs and stuff. You'll have anxiety, depression, chills, all sorts of crazy stuff from these people who were really addicted to sugar.
So I've sort of found that the best way is to cut out all processed food and cut out all sugar because, honestly, I don't trust our government that much and the stuff that they're putting in the food. I'm a bit of a conspiracy guy too so I do the abstract studies as well and sort of study the other end of the spectrum and not just listen to everything that doctors on CNN are telling me is good for me and stuff. So I like to hear from the whole world and I think that's one of the most beautiful things about the power of internet is we can collaborate and sort of mastermind with everybody and I can get everybody's point of view, not just the people, the elitists who are in charge telling me what's good for me. So I like to get everybody's point of view and then I like to be healthy myself, make a good logical decision for myself on what I believe is true and what direction I feel is going to be the best one to go.
So yeah man, everyone's just in pretty bad shape and even if they're in great shape, specifically talking about the fitness industry, it doesn't mean their insides are healthy. So I actually work on people's fitness from inside out. I care more about their health than I even do the way they look, but I advertise it as I'm going to help you look awesome 'cause that's what people care about. But honestly, I care about getting them really healthy and then getting a great looking body is really just a side effect of that. A lot of these fitness experts out there are taking all sorts of crazy shit that's just got their heart going and yeah, I could've lost my way even faster if I would've took that stuff. But what are going to be the long-term side effects of this? I'm playing the long game 'cause it's so much easier to win that one. So I'm not going to sell out to these crazy weight loss pills and stuff that I'm popping. They haven't been tested. Who knows what they even put in here. I can't pronounce half the words on the bottle.
So honestly, most of my food is just whole food, plant based. I'm vegan. I don't even eat meat. So there's a lot of the hormones that are getting injected in that stuff, so I mean, I really am careful now of what I put in my body. How I explain this to people is I say you've got this awesome Ferrari or Lamborghini or whatever your favorite dream car is just sitting in your driveway, and the dealership says, "Make sure you put premium gas only in there. This is a high end car." You would listen. Most people would listen. But what's interesting to me is when it comes to their bodies, they don't, and your body is way more valuable than that car. I mean, who cares about the car when you can buy another one whenever you want? You can't always buy another body. So that's the major difference, but they put junkie fuel in their body and their mind doesn't work as good. They're tired all the time. They're not as confident because they don't feel good in their own skin and so instead, they're trying to buy all these fancy clothes and watches and car and shit to sort of make up for really how much they've let themselves go.
I think the opposite is true. I'd rather have no car and be on a bike and be in freaking awesome shape than be some fat, sick, out of shape dude driving around in a Ferrari because I let my health go 20 years ago. So it's pretty crazy how a lot of people's mindsets have been shifted, but a lot of it comes from the influence of the media. Shows like Keeping Up with the Kardashians, telling everybody that they need all this crap that they don't really need. So in the last year, I've woken up to a lot of things and I've become a lot more of a minimalist and that's part of the reason I love the Consulting Accelerator too is because it allows me to ... My business went from this big screen printing shop to this window tinting shop which was a little smaller to a video [inaudible 00:26:02] to now it's literally just a laptop and a cell phone, that I can take my business anywhere. So I love the minimalist approach and sort of just enjoying the finer things in life that really you don't have to constantly be spending money on or storing or finding a place to put it.
Sam Ovens: So I get that you see that there's a problem out there 'cause most people are fat. That's pretty simple and it's accurate. But how did you know what niche or segment you were going to focus on? 'Cause it's quite hard to focus on everyone in the world who's fat, you know what I mean? That could be a good ultimate goal to reach all of those people, but did you pick a niche to start with and kind of get a foothold in?
Ryan Raymer: Well yeah, sort of, and I'm experimenting with a lot of things. What I found works good is a simple question, and the one that I like I post and I get so many people interested when I post this question that every once in a while, I'll throw it up when I feel like getting new clients and it's just as simple as a bold promise and a question. So who wants to lose five to 15 pounds in the next seven days? That's it, and you'd be amazed at how many people are like, "Oh my gosh! I do, I do!" 'Cause most people, they don't really think that that's even possible. But I can assure you it is and I can assure you that I can do it in an extremely healthy way, all natural and that you're actually going to be better in the long run and it's not even a fad. You'll not put that weight back on unless you completely just go back to your old habits and you'll put it on at the same speed you're putting it on now, but it's not like these fad diets where we just got rid of all the salt and then you lost a bunch of water weight then you blow back up.
It's not like that. You're legitimately losing five to 15 pounds of fat in seven days and-
Sam Ovens: So what's the niche, though? What are you focusing on?
Ryan Raymer: I guess mainly health and helping people get their dream body. So I don't really have a niche within health and fitness. I found a lot of people have different goals. Older people who come to me ... I work with people who are in their 60s and they come to me and they just want to get healthy and they want to lose some fat. I got younger people who come to me and they might not even be fat but they want to put on muscle and just get completely shredded. So I've done all of these things, having a background in basketball and track, and that was my goal for a lot of years was to get as strong and fast as possible and then by getting myself fat on purpose, my goal was to lose the weight. But everything in between then the last five years has been about how healthy can I get. So I mean, I've really got a lot of experience in the whole entire realm of body transformation that I haven't really limited myself to just one specific group of people. I've pretty much just put out my transformation, other people's transformation and let the people come to me who feel like they want help with their body.
So it's kind of like a car mechanic. He doesn't just do brakes. He'll do all sorts of things to your car, but he works on all cars.
Sam Ovens: Got it. But is there-
Ryan Raymer: I mean do you [inaudible 00:29:01] more of a niche within there?
Sam Ovens: What was that?
Ryan Raymer: Do you think I should pick more of a niche within that or-
Sam Ovens: Well, a niche is not like you're just going to be stuck in that thing and you're married to it and you can't change it. It just helps a lot when you're like, all right, I'm going to conquer this little segment first. It's like in wars, an army is trying to secure the next piece of ground, you know what I mean? Then they advance on it. They take it, they seize it and then they build their troops and forces around there, then they go for the next piece and then they go for the next piece, right? It's like PayPal when they launched, their first goal was to dominate eBay power sellers. That was their first segment. So they just wanted to target users of eBay who sold a lot of stuff. They dominated that little sliver first and then they went and got all the other slivers, right? Then even Tesla, taking that out of the playbook from eBay 'cause that's where they came from, was let's secure the high end electric car market first. So they started with the expensive Teslas and now they're working down to the mass market. You know what I mean?
Ryan Raymer: Yeah.
Sam Ovens: So all good execution always happens when ... You can have your eyes on the whole thing, right? I think everybody should. I think people should not just settle for a little piece, but you have to take the little piece first. You know what I mean?
Ryan Raymer: Yeah. Yeah, so maybe I should just be focusing on just the high end CEOs and stuff like that who want to lose weight first and then starting to go down kind of like Tesla did.
Sam Ovens: There's no one best way, right? It depends on the niche, but you just need to own something. An example with me would be when I first started, I had the smallest sliver in training. I helped plumbers get clients with digital marketing, and this was in Auckland in New Zealand. You've got to imagine New Zealand then Auckland and then plumbers and then plumbers who want digital marketing. It can't get much smaller than that, man.
Ryan Raymer: Yeah, that's pretty direct.
Sam Ovens: But that was a fight that I knew I could win kind of quick. So I won that one. Then I expanded it out to service-based businesses in New Zealand. Then I expanded it out to training other people how to do what I was doing just in digital marketing for local businesses and then that kept expanding out to consulting which we're doing now for all the countries around the world and helping that. You can kind of see how it goes out, but it's important to seize pieces as you go along because that's how you get a foothold and you start going up. If I tried to just expand out to everything we're doing now from day one, I would never have secured ground, you know what I mean? I wouldn't have owned pieces. I would've just kind of had a foot in them and kind of been getting beaten in all of them, you know what I mean?
Ryan Raymer: Yeah. Well, one of my sort of visions for this program is simplicity. I heard a saying, everybody can do something in a complicated way. It's the genius who does it the simple way. You said it just the other day, like Apple. They made their interface so simple. You should eat your customer's chaos. Or what was the word you used? Eat your customer's-
Sam Ovens: Complexity. The thing about simple is that it's fucking complicated. That's the funny thing about simplicity. To make it simple, you've got to go through hell.
Ryan Raymer: Yeah, so I mean, and I have. The problem isn't right now that there's not enough fitness information out there for free. That's quite the opposite. There's so much information out there that people are drowning and they don't know where to start, so they never start. Everyone's telling somebody different things so they don't know who to listen to or what to trust or what's going to work. So my thought is, I literally want to have the simplest fitness program out there that covers really mindset, execution and then how to actually continue with this type of lifestyle, putting it in place and just making it ridiculously simple that really anybody can do it and they're not sitting down and trying to spend hours and hours going through this course before they can even start. I'd like them to be able to sit down and literally go through a 30-minute to an hour course and then get them the result because nobody's hiring me to spend hours with them. They're hiring me to get them a result so the faster I can get them that result, the happier they're going to be with me and the more likely this thing is going to blow up into what I want it to be, the biggest, best-selling fitness course in the world because everyone's just making it too complicated.
They're making the meals too complicated. They're making the workouts too complicated. They're making their whole life too complicated revolving around fitness and that's just not practical for the average person. People want it fast, they want it now. They do want it to be healthy. They don't really make that a priority but I'm making that a priority for them 'cause I'm looking out for them long-term and-
Sam Ovens: What do you think the problem is? Why do you think most people are fat?
Ryan Raymer: The food nowadays is calorie dense and really nutrient weak, so by cutting over and over and over with all of these fillers, they're putting really dense calories into the food that really don't provide with hardly any nutrient value. So you eat it and your body's like, "I'm still hungry" because your body's craving vitamins and minerals and nutrients and then you eat some more and your body's like, "Well, I'm still hungry." Also, that's part of the sugar drug of it is that it doesn't want to let you stop. So you're getting way more than what you need. You can't seem to stop eating and your body's still hungry because it didn't get nutrients. So i mean, here's an oxymoron for you. People are fat and they're starving. They're starving at a nutrient level but they're just so fat and out of shape, it's hard to even believe. Then fat stores toxins and stuff, so I mean, it's a really bad place to be in. So people really need to rethink their diet and marketers are good. They've got it down. They've got it down with the sugar and then they've got it down with the cool packages and they've got it down with the [inaudible 00:35:17].
I mean, there's a lot of thought that goes into selling you Rice Krispy Treats or whatever the heck you want to go in the store and end up with. There's a lot of people who thought hard about how they're going to get that into your shopping cart and into your store and into your belly and then, once they have achieved that, they want you to eat it as fast as possible so you'll be back to buy more.
Sam Ovens: It seems like it's got a lot to do with convenience because I'm just thinking back to when I was out of shape. I knew what I was doing and I was well aware of it and everything but it's just like it would come to a time when I'm hungry for lunch and then I'd be like, "Well, I don't have any food in my kitchen. Do I want to go to this supermarket and buy some? Hell no." All right. So now I'm not going to do that. I'm not going to cook. That's out. Where am I going to go to get some food? Well, I'm just going to somewhere local 'cause I'm not going to drive more than five minutes away 'cause now we're just chewing time. So then it narrows it down to there's barely any damn options. This place will have [inaudible 00:36:21], this place will be busy, so the places that are left, there's not many of them and none of them are really healthy. So that's the little calculation, the thought chain that happened and it's like bam. You just ate it. Now you're not hungry anymore. Now you can keep doing what you're doing.
So it's convenience. It seems like there's nothing that's always readily available that's really fast and convenient that is really healthy, you know what I mean?
Ryan Raymer: Yeah I mean, I get exactly what you mean and that's totally true, unfortunately. Even something like Panera Bread isn't really that healthy of an option. These companies' goal is to keep you buying and a lot of time, people are so addicted to a lot of this other food that if they come out and they just start making these super healthy meals, for one, the ingredients are a little more expensive so they're going to lose money there. Two, they're just not going to get the masses and a lot of these companies, they want the mass population coming in and buying. So the real alternative to that is making food at your house. I've got really quick easy to prepare meals. I guarantee you I spend less time meal prepping and cooking each day than the average person does who's making nice meals or the person who's going out to eat to get food. I mean, I've got it down quick and it's super healthy and I've gotten to the point now where I don't even like going out to eat because I realize that their only goal is to get me to come back.
So they've got about literally ten times the amount of salt in there that they should and it's cheap salt. It's iodized, Morton's type salt. They're not using pink mineral Himalayan sea salt that's actually going to nourish my body with other minerals and the sodium that it needs. They're putting it in these cheap oils. They're not using high quality organic coconut oil and stuff. They're not using organic vegetables. Honestly, the sad truth is they don't give a shit about me. They care about their money and how many people they can sell it to quick and that's really their focus.
So my focus is how healthy can I be? How much energy can I have? How ripped can I get and how long can I make this body last and just run awesome? Honestly, the answer to that isn't to go out to eat all the time and to just go grab the first thing in the grocery store. Everything in the middle of the grocery store is normally things that are not that good for you. It's the perimeter. That's a good trick for everybody. You should stick to the perimeter of the grocery store. You're going to have your best healthy options there, but you get lost in the middle, man. Be careful.
Sam Ovens: I've found the easiest way to get into shape for me was just to get a chef because then I never have to go out ever and I actually don't like going out now, even if it's to a fancy restaurant because what I noticed happened is that when you eat at home and you're eating healthy food all the time, your tastes change and they blunt-en or they get more aware. Even if I just walk into a restaurant, just the smell of it, it's too much for me. It's overwhelming, you know what I mean? Because I'm so used to the natural stuff.
Ryan Raymer: My mom the other day got Chinese. We ended up having Chinese and I was amazed. I weight myself every single day to keep in check and I'm okay with it going up a little bit or down a little bit, but you can't manage what you can't measure. So I like to measure my weight every single day. But I was amazed, one night after eating Chinese food. I wake up the next day and I'm four pounds heavier. So it was just a very eye-opening experience. I wasn't four pounds of fat heavier but I just realized that the amount of salt that they put in there made me retain an extra four pounds of water than I normally was. So I knew it was just way over what it should be. So I mean yeah, that's a great solution. If you're making money especially in this program watching this, you should definitely have your own chef. If you can't afford your own chef, there are a lot of easy to make meal options that will fill you up quick. Two of my meals per day are a blended shake. One's a snack type meal and the other one's an actual meal.
So it's very quick for me to eat and I don't even need a chef. Now, the way a chef would be awesome is because I want my homemade dips now like guacamole dips. I want those made. I don't have time to make all that shit up. I want my own potato chips. Potato chips are junk nowadays and the nice ones are expensive and even then, they're still just not going to be as fresh so I want someone making my own chips. Then there's a lot of different juice drinks that I would like. So as far as getting elaborate, when I make more money, I plan to get a chef. But that's when a chef is awesome so that you can have a lot more options. But what I've done is I've made it easy, I've made it simple and I've made it so that it works so that I can get it done, get it done healthy and basically keep moving along with my life and helping other people do the same thing. That's just really the only option that I have for now, and it works. But eventually, I'll have my own chef.
Sam Ovens: Got it. Having gone through the program, what would you say has been the one most transformative thing that you've learned?
Ryan Raymer: Focus on the value. Add massive value. I was watching one of the Q&As the other day and you said that. Too many people, once again, are focusing on the money. I want to make this much per year. I want to make this much per year. No. You should say, "I want to help this many people achieve this. I want to make my program way more valuable than anything else so that it's not even a question if somebody wants to hire me. It's just a no brainer." Like, well yeah I'm going to hire this. I mean, look at his testimonials. Look at how many people are just raving about how awesome this guy's coaching is. If you're focused on just the money, your business isn't going to do as well as it could. I'm not saying you won't do well. You'll still make great money and everything and you'll still probably even help your customer, but if you're focused closer to 100% on getting them results, the money's going to come a lot more in abundance and like you said, you'll have more money than you can spend in a lifetime, if you really focus on creating massive value and really solving people's problems to the best of your ability and not putting it off on them.
I just bought another fitness program the other day and he had three videos and three of which were shot probably four or five years ago when he was still somewhat of a newbie. He didn't even take the time yet to re-update these videos and then the rest of it was these long PDFs. I don't want to read all these long PDFs. I want a video that shows me how to do it, how to do it quick and then a PDF with a really cut and dry simple plan in front of me, then I want to do it. It was almost like taking a new class to go through some of these courses. They're too hard and it's not that you can't do it, it's just that they take too much time and people are busy. They're busy with family. They're busy with work. They're busy with laundry and house stuff. People don't have time hardly to go to the gym as it is, so now to just put this course on them that's going to take them hours just to even download into their heads so they know what to do? I don't think it's a good option.
So my goal is to create the best fitness course in the world and I'm going to do it and I know I'm going to do it because I have your help with some of these amazing things just like focusing on the value, the simplicity and stuff. I've always been about creating the best product 'cause it's just so much easier to sell your product when it is the best. So I've never been about, oh, I want to be the cheapest guy. I've been about I want to be the guy who's offering the best product at the most value and I think that that's way easier to sell that way. It sells itself. You don't really have to sell. Like I said, I don't do any reach-outs. People just come to me now.
Sam Ovens: Yeah. It's definitely the best. Ironically, it's how you make the most money anyway. So by not thinking about it, that's how you make it. The people who think about the money, they never actually make it.
Ryan Raymer: Yeah, I just stopped thinking about it. I mean, I wasn't even doing good. Like I said, I went through a year and a half of having a hard time with paying bills and everything and I was stressing about that a lot and finally I just let all of it go. I didn't even log into my bank account anymore or anything. I was just, I'm going to get awesome fitness results and I'm going to start getting other people awesome fitness results and then all of a sudden, the money just started coming in again. Then I was able to start looking back into that stuff, but I was focusing on those things and it was just bringing these negative vibrations into my life 'cause I would look at my bank and I would be like, "Holy shit, my account's overdrafted. I have no money." I used to have all this money and, man, a year and a half later, what happened? So I just put it all aside and I just started focusing on adding value and actually helping people. That's really when everything changed and I went from zero clients to I got 29 clients now.
Sam Ovens: Nice. What would your number one piece of advice be for other members? You've seen them in the community and things like that. What would your advice be to them?
Ryan Raymer: Probably a couple here. I mean, number one is going to be you've got to like what you're doing. I don't even want to say like. You should love it. You should love it enough to probably already have been doing it for free and not being paid for it 'cause then you probably already got great experience in it and you're already enjoying it and you'll stick with it for the long haul. Number two is consistency. You've got to be consistent with it. If you're not consistent with it, there's a good chance that ... I mean, it's not going to work long-term. What's his name? Bruce Lee says, "I don't fear the man who can do a thousand kicks in a day. I fear the man who can do one kick a day for a thousand days." So it's that little bit of effort every single day, that consistency, that's going to really drive you to go a long way [inaudible 00:46:04] sort of release your attention to the yes. Focus on can you help this person, like you said. Add massive value and why is your product better and make it simple.
Make it simple. People want simple. This world is getting way too complicated and it's constantly mushrooming every single really day and year to ... Tech is getting so complicated and all these programs and Facebook ads. This stuff is just getting so complicated. So the more simple you can make your solution for the problem that you're solving, the better. The more likely you're going to be successful. The more likely your customers are just going to love it because it was so simple and they'll be excited to share that. When they share that in their testimonial, you're going to be likely to get more customers 'cause people love simple. They're attracted to that. They love simple and they love fast.
Sam Ovens: I agree. Cool man. Well thanks a lot for jumping on and sharing your story. If someone is interested and ... Well pretty plain and simple, if someone's fat and they don't want to be fat, how do they find you?
Ryan Raymer: Yeah man, you can find me on Facebook. You can find me on YouTube, Instagram. It's just under RyanRaymer and I guess that'd be the question I have for you is, you doing Sam Ovens. Your brand, a lot of it is Sam Ovens but it is also consulting.com. My brand has been Natural Shred for a little bit but I've kind of moved the name a little bit because I'm trying to find the best name that bites. But what I've really done all my business under is Ryan Raymer. So should I keep it Ryan Raymer or should I have an actual fitness business name that I am using or should I use my name for the brand?
Sam Ovens: I think the best thing to do when you get started is just use your name and then ... So if you look at all these great companies like let's take Apple for example. I mean, you have Apple which is the brand, then you've got Steve Jobs who is the character and personality under the brand, and then you've got the products which are under the brand. So the iPhone, the MacBook Pro, the MacBook Air, right? So you've got product names which are like brands in themselves. Then you've got the brand which is the overarching thing and then the personality with the brand, right? So consulting.com's kind of like the brand. Consulting Accelerator, Uplevel, those are the products. Sam Ovens over here, that's the personality. You get what I mean? But you start with you because that's always going to be there and you build that up first and then you have a couple of products which will probably change around and you'll do this. Then I think it comes a time when you're like ... Mostly when you get a lot of team members involved, where the brand makes sense, like the company because people don't really want to work for Sam Ovens.
It's like an individual. You want a brand where people can share values and be a part of it, not ... You know what I mean? Because no great companies were ever built called somebody's name.
Ryan Raymer: Right. I mean, Calvin Klein. Ralph Lauren. Those are kind of interesting, but-
Sam Ovens: Yeah, but I'd argue they're not that great. They're just clothes.
Ryan Raymer: People don't want to go to work and be like, "Oh, I work for Sam Ovens", although I mean, some people feel proud and happy saying that. They sort of like the fact that they work for consulting.com and they're a part of something bigger, rather than just helping somebody build their name bigger.
Sam Ovens: Yeah, I'll give you a prime example. Imagine how Tony Robbins' business is going to go 50 years from now. I think if it was a brand, it would have a lot more longevity, you know what I mean?
Ryan Raymer: Yeah, 'cause he uses his name for everything. And it's interesting too, speaking about weight loss and everything, I went to his website the other day, Tony Robbins and the main thing that comes up is all of these different health products, from energy to proteins and everything and it says Tony Robbins on the top and it's got all of his different basically energy boosters and stuff and he's going hardcore at the health niche which is interesting because it took me a while to even find events and speaking stuff on his page or programs. It was kind of focused towards health, which is interesting to me.
Sam Ovens: Yeah, he's become more of a platform now, like an Oprah. So he has other people on which spreads the thing. But that's the way I would do it. I'd start with you, then have your products and programs, then create a brand later.
Ryan Raymer: Okay. Cool, sounds good man. [inaudible 00:50:39]
Sam Ovens: All right, well thanks for jumping on and I'm looking forward to doing another one of these soon and getting you to 100 grand a month.
Ryan Raymer: That's where I'm aiming for. All right, Sam. I'll talk to you soon.
Sam Ovens: See you.