How Jeweliet Went From 9-5 Job To $15,000 /month Helping Accountants Get Clients

How Jeweliet Went From 9-5 Job To $15,000 /month Helping Accountants Get Clients



How Jeweliet Tangen went from a 9-5 job to $15,000 /month helping accountants get clients.

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Jeweliet joined Consulting Accelerator and her first month was an absolute disaster! 

She focused on all the wrong things -- Her website, logo, business name, office space and more.

After one month of going nowhere she saw other members posting in the group saying that they landed clients and seeing that happen woke her up to her delusion.

From that moment forward Jeweliet exploded into action, picked her niche and started hammering direct outreach emails till she got her first two clients.

Her process evolved from ineffective direct outreach emails to a ninja Facebook strategy that was savagely effective and she shares her exact method in step-by-step detail so that you can execute it yourself.

Here's what we cover:

1. How to know if you're being delusional and focusing on all the wrong things like company name, logo etc.

2. How to get your first few clients using direct outreach emails and offering done-for-you services.

3. How to get clients using an effective direct outreach method with Facebook groups, friends and messages.

4. How to find good contractors using Facebook groups and recommendations from others.

5. How to know when you've reached the limits of the done-for-you model and need to change to training programs.

Jeweliet's #1 piece of advice for members:

Stop being an idiot and thinking that you know better than the process that's laid out for you -- Do the course one week at a time, one module at a time, follow it in sequential order and don't miss a single video or try to take a different path.

The process works, so if what you're doing isn't working, you're not following the process and that's nobody's fault but your own and you need to wake up from your delusion.

Want results like this for yourself? Register for this FREE training by clicking here now.

Further Reading: How To Become An Independent Consultant

Transcript / MP3

Sam Ovens: Hi, everyone. Sam Ovens here. And today I've got Jeweliet Tangen, who's one of our Consulting Accelerator customers and members. She's got an awesome story that I know a lot of you will be inspired by and probably learn a lot from. And Jeweliet basically went from working a nine to five job as a content manager and she didn't really like it, so she decided to quit, and she joined the Consulting Accelerator program and was able to pick a niche and start her own consulting business, get clients, and she's been able to grow it up to the point now where she's making $15,000 per month. And all of this happened very quickly, and all of this happened at a very young age, which is pretty impressive. Today we're gonna go into the details and we're going to look at how that transformation happened and how that journey happened. So how's it going? Jeweliet: It's good, thanks. How are you? Sam Ovens: Good, thank you. So why don't you start us off with like, where were you before you got started? Like before you joined Consulting Accelerator. I know I said you had the content management job, but describe that situation a bit for me. Jeweliet: I don't want to go back too far because it gets kind of personal. But I was living alone really young, and so I had a job and I was working on a nursing home. I was feeding old people but I hated it because the old people would like grab my butt and it was really awkward and uncomfortable, and it wasn't paying my bills. And so I started doing freelance copywriting because I really liked to write, which kinda transitioned into more of like a content marketing position, but I also didn't like that. So, that's when I came across your ad, which I- Sam Ovens: Why didn't you like it? Jeweliet: I like to write and I like to keep it separate, like as a personal ... I want to write books one day. And when I was doing was much more like "Five ways to stop your leg hair from growing." It was like weird things that I didn't care about. And so I was like, "I'm doing something that I love, but writing about stuff that I don't," and so it kind of like convoluted one of my passions. So it wasn't for me. Sam Ovens: And then when did you really decide that you wanted to pursue your own business? Jeweliet: Really, really young. So I grew up really poor. And so I always wanted to be in business. I actually did my mom's taxes when I was young because I was afraid that she was spending too much money and we were going to be poor. And so ever since I was a kid ... I have a brother who's 16 years older than me and he owns a bunch of different businesses. So I saw that. And then I have an aunt who's really into business as well. So I saw people in my family and I was like, "I want to do that. I want to have money. I want to make my own schedule." People liked them and I wanted people to like me and stuff, which obviously is not what business is all about now, but when I was a kid that's what I wanted. And so I always knew. So when I got my first job, I only have ever had one job in my life and I only had it for like 10 months. So when I got it, I knew that within like a year or two, I would start a business and it would be successful. Yeah. Sam Ovens: Cool. And then how did you come across Consulting Accelerator? Jeweliet: I actually was on Linkedin and I saw one of your ads, I presume it was an ad. I still don't even know, but it didn't look like an ad and I don't remember thinking anything like, "Oh, it's just like another hoaxy thing." I was like, "Oh, this student wants to teach me some stuff for an hour." I was like, "This is like the coolest thing ever. And I was so pumped because I love learning, especially from people who were more successful than me. That's a huge thing. So I remember I was taking some college courses at the time for fun mostly, and I remember skipping class that day because I was like, "Oh, it's at 10:30 in the morning, so I got to make sure that I'm there. I got to take notes. I'm going to learn so much. This is going to make me so successful." And I honestly had no idea it was like a webinar to go into your program until like the last 10 minutes. And then I was like, "Well, I learned so much, of course, I have to join this course." It wasn't even an option. Sam Ovens: Cool. So what happened once you joined? How did that process and experience go? Jeweliet: I think I did it wrong. I kind of like niche hopped and I got hung up on stupid things like naming my business, what niche to do. And so instead of getting started and taking an action, I focused on things that I thought were important to a business. So I was like, always wanted a cool office and a cool name, and this great reputation. So I started to try to do those things for myself before I even got clients are starting to make more money. Sam Ovens: What things? What are the specific things you did? Jeweliet: Specifically, I took a really long time to name my business, and then once I came up with a name, I had no idea what my niche was. So I hopped around for a while, and then I was like, "Oh, well, now I have this opportunity, I'm going to go get an office space," before I even made money with this business because I had previous income from my last business. So I was like, "Oh, I'm going to go get an office space." So just everything I did just delayed sitting down and sending emails or reaching out to people. So that was a mistake. Sam Ovens: And how long were you in that period for? Jeweliet: Probably like a month actually. Sam Ovens: And then what was the moment that really woke you up to the delusion? Jeweliet: When I saw someone else who joined the program, and it was like two weeks ago or something and they already had clients, and I was like, "I don't even have a niche, so I need to step up and to do something because if people are getting clients and growing their business in two weeks from starting, then obviously I'm slacking off." Sam Ovens: Interesting. So it was the other people getting success that kind of shook you up a bit? Jeweliet: Yeah, because I like made an excuse. I was like, "Oh, this stuff takes time, or whatever." And then someone got a client in two weeks, I was like, "Obviously it doesn't, so I'm lying to myself. It's time to go and get some clients." Sam Ovens: Then what happened? Jeweliet: And then I picked a niche, which is accountants and financial coaches. Sam Ovens: Wait, how did you do that? Jeweliet: How did I pick a niche? Sam Ovens: Yeah, because I'm just thinking about the people watching, they hung up on ... A lot of people get hung up on this point, all right? Jeweliet: Sure. Sam Ovens: Some people think you just don't pick one. How did you go about doing that? Jeweliet: Sure. So I know what you said about not being a generalist or whatever, and accountants, I wouldn't say I like my passion, but it was something I understood because I did my mom's taxes as a kid and I understood those things. I was really involved in finances and financial coaching. I read a bunch of finance books growing up because I wanted to be rich and successful. And so it was an industry that I was really familiar with. I have some other ones, but I knew that they weren't going to be very profitable. Accountants also have a big need. They're way behind on the times and I saw a need because I also know several from my hometown. So I saw a need, I knew the industry and I just figured that I would fill the gap. Sam Ovens: And were you passionate about accounting? Jeweliet: Kind of. I mean, it's not like the biggest passion of my life, but yeah, I like it, I understand numbers. I like finances, I like money. So it flew with me pretty well. Sam Ovens: Cool. And then once you kind of thought accounting, did you do any investigation into accounting to see what their problems and needs and stuff were? Jeweliet: Yeah. I actually had some friends in the industry, so it was pretty easy for me to do the initial research, but I knew a lot of accountants just struggled to make even like $100,000 a year and a lot of their income seasonal. And so they don't have a way to ... Accountants know accounting and they don't know business, and I knew that they needed help to get clients all year round because no one wants to rely on four to five months out of the year to keep them afloat all year round. And so I knew that they needed help getting clients throughout the year and on a regular, predictable basis, so they cannot only get clients more often- Sam Ovens: How did you learn this way? Was it from talking to them? Jeweliet: Yeah. So it was from talking to my friends, but just research as well. And just what I knew about ... like common sense. If you know accountants, it just makes sense, you know that their income is seasonal. Sam Ovens: Got it. And then how did you think like, "This is how I'm going to help accountants, and this is what I'm going to offer to them."? Jeweliet: I just did what I was most familiar with and what I knew there was a need for. So I was familiar with different sorts of marketing, and so it seemed like the easiest route for me to just go and do marketing and then learn the skills. Whatever end goal that they needed to reach was to get ... which ended up being to get more clients in regular basis. I knew I was going to have to learn certain skills pertinent to this specific industry because obviously marketing for one industry does not necessarily apply across all industries the exact same. So I knew I was going to have to learn specific skills for that, which I did. But I started with knowing they needed more clients, what's the best way to get more clients? Do more marketing. Okay, what kind of marketing is going to get them more clients? And then that's kind of how I landed there. Sam Ovens: And how did you know marketing? Jeweliet: I honestly don't know. That's a really good question. I just taught myself. So when I was doing copywriting and freelance writer for about a year or so, I worked really closely with different types of marketers, like content marketers, advertisers, and all different types of people. So I just like learned as I went, what they were doing and why they were doing it, and what kinds of goals and things that it was achieving. And so I just like learned as I went, which I know isn't super helpful for people out there, but yeah. Sam Ovens: Got it. So you got started with Accelerator, You chose accountants because you were familiar with them and you had some accounting yourself, and you talk to some of them, you understood their problem was seasonal income and getting more clients to have more control over their business and income, and you decided to help them do that with marketing and ... Got it. So we got all of these things lined up. Now how did you get your first client? Jeweliet: I actually, I got it from an email. I was just doing direct outreach email and it took an insane amount of time to get people to respond, and that was probably a mixture of my message, but also I still know that my message is pretty down pat, I think. I still rarely get accountants to respond to my emails. So I think the biggest mistake that I made was I hung on to the emails and I would send out emails every day, and I would let it take up hours of my time, because I'd send out an email and then I would send up follow-ups for yesterday's email. Then I would send out another to keep the sequence going for up to like four or five emails. And so I let that go for like months, and months, and months before I realized it wasn't getting good results for my time. I must have gotten like two clients in the span of like four months or so, five months. It was ridiculous. It was super, super slow. And so- Sam Ovens: How were you doing the direct outreach? How did you find the people to email? Jeweliet: Honestly, I would just Google search and then I would do some research on their company. And then I would use and I would get the email of the CEO. Most of the time, their direct line with their extension would be listed next to their email. So I'll just get all the information and then do that. I would do follow up calls as well, but I could barely get through to the receptionist, or people would answer the phone and then they would cuss me out, and then they'd hang up the phone. So yeah. Sam Ovens: What did your direct outreach emails say? Jeweliet: I couldn't even tell you because I tried out so many different variations. I tried out a variation of yours, which didn't work for me very well, no fence. And then I tried out Yesware. It had several different templates, and then I did some research on Scott Oldford, who has tons of marketing campaigns. I tried out at least 20 different ones and I sent out thousands of emails. None of them- Sam Ovens: Which one worked the best? None of them? Jeweliet: Yeah. I only got probably like two clients before I started to do other marketing strategies. And then now I really do direct outreach via email. So yeah, none of them worked out for me. Sam Ovens: And I think that's quite common. Email has become kind of a junk mailbox, you know what I mean? Jeweliet: And it's slow, right? Sam Ovens: Mm-hmm. But it is better than doing nothing because you still got two clients. Jeweliet: Right. Sam Ovens: So tell me how you got your first client like. Once you sent the direct outreach email, how did that all go? Jeweliet: It was like someone who was just starting out, so they were fairly new, but they had a lot of personal wealth. So they were just doing bookkeeping or taxes in their spare time, which was beneficial for me because people are who are just starting off, don't typically have a lot of money to spend on marketing, especially with adspend and stuff, on top of my services. But she had a lot of personal capital that she just wanted to spend, and she wanted to make this business work, and she was willing to do whatever it took. And she said that she was a bored housewife. Those are not my words. But she wanted to do something to make herself feel better and worthy, like she was bringing in her own income and had her own business going. So when I send her an email, she responded almost immediately. She was like, "Yeah, I'd love to do a call with you or whatever." We did the call and it probably wasn't great because it was so easy that I thought that all we're going to be that easy honestly, because it was one of the first calls I had ever done like that. Excuse me. And so it was just so easy because the whole time she was just like, "Yeah, yeah. That's great. I want to work with you. What do you do? Whatever you say, I pretty much want to do it. No one has ever offered to help me, but [inaudible 00:16:17]. I did some research, I looked at your website, you're the girl for me. And I was like, "Okay, great. Let's get started then." And yeah, she signed up. Sam Ovens: So it was very, very difficult to get the strategy session, but once you got it, the first one was easy, so easy. Jeweliet: Yeah, too easy [inaudible 00:16:35]. Sam Ovens: How did you price ... First of all, what did you offer to her? Jeweliet: I offered to do a predictable system for getting clients. And so we did that through ... It was kind of a mess, the services that I offered. So I taught her more than I probably should have, but I taught her how to do her own sorts of marketing, like to manage her own Facebook and her own social media and stuff, just to get them cleaned up, and fix up her website a little bit. And then we ran Google AdWords, and then we did Facebook ads on a lower scale until she saw the results and wanted to scale up her adspend. So, that's what I offered. Obviously, I didn't say all of that to her, but I didn't even get a chance to explain my offer because she was just like, "Yeah, I want to do this." I was like- Sam Ovens: So you basically ... You were like what? Jeweliet: I was like, "Yeah. So anyways, that's what I do." She's like, "Great. Well, how do we do this?" I was like, "Okay, sure. Let's get started right now." I hesitated because I didn't expect that. So it was like, "Uh ... I mean, I think she said we're good to go. So I'm just gonna skip right to the payment." Yeah, that's what I did. And she was great. We're still friends. Sam Ovens: Cool. So you offered to basically help her get clients with digital marketing and all of that stuff. And how did you price your first client? Jeweliet: $2,000. Sam Ovens: Per month? Jeweliet: Yeah. Sam Ovens: Cool. And then, so you got her and then you did all of that. Tell me about the second client. How did that all go down? Jeweliet: It took a little while, probably like three weeks again. This was the second person I got from email. And they wanted to do like a probation period, which we did. That client was weird. They only wanted to grow their business for the time being. So they were like, "Yeah, I want to do probation period and I want to see growth, but only for the next like three to six months. And then I don't want to work with you anymore." And he said that before we even got started. So I obviously let them sign up because I was like, "Sure, I'll take the money for the next six months at least, or whatever." So it took probably three weeks in between my first strategy session and between my second when talking with this guy. And it was pretty standard, just had a few objections and questions about how the process works, and if it's actually going to get results and things like that. He ended up signing up on a call, and then ... Yeah. And then at the end of the call he was like, "Yeah, just to let you know, I only want this service for like six months or something." And I was like, "Oh, okay. Can I ask why?" And he's like, "Yeah, we're just only looking to grow for the next six months." I was like, "Okay. Whatever, man." So yeah. Sam Ovens: Cool. And then what about the third client? How did that go down? Jeweliet: Standard. That's the correct answer- Sam Ovens: Was it another email one? Jeweliet: No. So I stopped doing email because it was so slow and I wanted to pull my hair out. So I started posting on my Facebook more regularly, and I started like, I went to Facebook groups for accountants and financial coaches, and I literally added everybody. I joined the group and then I just clicked add on everybody because it has their occupations, so it'd be like CEO of ABC tax, I'm like add. So if they were listed as the owner of a group, I would just click add. I added probably several hundred people and did that. So and then I waited a few days, let them see my posts, and then I sent them a message. And I was so surprised because 50% of the people I sent a message to responded. Some of them told me to "f" off. But then probably 30% of them were interested in chatting, probably 20% of them actually chatted, and probably 10% of them did a strategy session. Sam Ovens: Cool. So when you say you were adding these people, you meet on your personal profile, right? Jeweliet: Yup. Sam Ovens: And so you joined these groups. How did you find the groups? Jeweliet: I just typed it in, just a search like accountants and then I like. First, I typed in accountants to see if anyone's occupation was listening as that, added all those people, and then I started- Sam Ovens: And how did ... I mean, the groups, what keywords did you use to find it good accounting groups? Jeweliet: I just typed in accountant and then a bunch of pages and groups popped up. Sam Ovens: And then you joined those groups, you went in there. When you say you looked at the people, were you looking at the people who were posting or just total members of the group? Jeweliet: Both. I looked at people who are posting to see what issues they were having to just make sure I was still on the right track and everything like that, or to see if maybe there was some sort of new need that I wasn't aware of. But I didn't really want to engage too much because I didn't wanna draw attention to my profile and have the admin see that I was not actually an accountant. So I was just primarily stuck, was pretty quiet. And then I just went to the list of members. Sam Ovens: Got It. And then how did you know who to add as a friend, and who not to add? Jeweliet: They're listed, so you can see, it'll have their name and then in smaller letters, it'll be like CEO or owner of. So if they have owner or CEO or whatever of a tax group, or a business, I would add them because I assumed owner of whatever business, if it doesn't say accounting and they're in an accounting group, chances are they own a tax firm, or an accounting firm, or something like that. But if not, then I just added a random person. But yeah, if they're listed as owner or CEO, I would just add them. Sam Ovens: Cool. And then once they accepted your request, you said you had some posts on your page they would probably have a look at. What did these posts look like? Jeweliet: Some of them were just talking about client results, but a lot of them were just value posts. So I try to post just as much free help as I possibly could. Honestly, I think that that's what has ... A significant portion of my clients now have come from just organic Facebook. And I honestly think it's because I spent, like I take the time and spend like an hour sometimes just writing my Facebook posts because I want to provide actual value, and I think it proved to people that I actually knew what I was talking about and, and they saw me as less of a salesy, sleazy, like everyone who does digital marketing nowadays, I didn't want to get that reputation, so I tried to give as much value directly for this niche that I possibly could. So some of my posts are like 1500 words. They are like a whole essay, just about trying to provide as much value, so "How you can get clients," or "What to do in 2018," or "Mistakes that I've seen my last four clients make that you need to avoid," those types of things and people really liked them. Sam Ovens: Cool. And so how often did you post? What was your posting schedule like back then? Jeweliet: At first, it was kind of sporadic. So a couple of times a week, maybe. And then the next week it'll probably be like once or something like that. So it was kind of sporadic. I wasn't as strict on it as I should've been probably. So yeah. Sam Ovens: Got it. And then, what was your method? So you added them. Obviously, some of them commented or liked some of your posts, but some of them probably didn't. I mean, how did you know then, who to message? Jeweliet: I messaged a significant portion of them. So I would just go to my friends list, I would click on a profile and do some research. A lot of them have their business page linked in their profile, so I would check that out and get as much information about the businesses I could to use it in my message. And then someone in the group actually gave me what turned out to be my best direct outreach message for Facebook and it just worked really well. So what I was using before was okay, but this one, it was just so short and sweet, and it just got lots of results. So after I- Sam Ovens: What did it say? Jeweliet: "Hi, I saw you are an accountant and I wanted to reach out. I'm Jeweliet and I help ..." and I would put my offer statement there. "Would you like- Sam Ovens: What was that? Jeweliet: "I help accountants get more clients on a regular basis through digital marketing," which also I've changed a few times to see if the wording ... They don't like the terminology digital marketing. So I've changed that a few times. I said that and then I just ended, "If you'd like to know more let me know," or, "I'd love to chat if you'd like to know more," exclamation point. And it was just like an invitation to chat a little bit without being salesy, or forcing them onto a recall or anything. And like I said, 50% of the people I sent it off to, respond. Sam Ovens: Nice. And so you didn't care if they had commented, or liked on your post, or done nothing at all. You just treated them all the same. You just messaged all of them. Jeweliet: Mm-hmm. Sam Ovens: Cool. And back then, how many friends would you say you were adding per day and how many people were you messaging a day? Jeweliet: Not as many as I've done recently, but I would probably add 10 to 20 a day because I didn't know what the Facebook rules were, and probably messaged just about the same, but you only get, I would say probably 40 to 50 on a high end, people to actually accept your friend request. So obviously you never want to send to someone who didn't accept your friend request. So some days it would be slower if I didn't get as many people to accept my friend request from the day before or whatever, I would only get to send out a few and then I would make up for it on Linkedin, or email, or something. Sam Ovens: Got it. And so that's how you got your third client. And so you sent them a message, and what happened next? Did they respond back? How did that all go? Jeweliet: Yeah, sure. So they were like, "Yeah, I'd love to chat or hear more about what it is that you are talking about." So I was like, "Cool. I usually find it works best to hop on a quick chat." And they're like, "Yeah, of course. That's sounds great." We did that. I got a little bit more information. This client specifically, told be a lot about their business, like already what they made and everything like that, the direction that they're trying to take their business. So they wanted to do a strategy session. So we did that. I already knew a lot of their information, which I think was helpful going into it. And yeah. They signed up. It was pretty standard. Sam Ovens: Cool. And then, did you continue to get clients through Facebook and that became your new method? Jeweliet: Mm-hmm. Sam Ovens: Got it. And so for other people, like in Consulting Accelerator, I mean, I'm sure a lot of them try email, but you would recommend the Facebook method hands down over email? Jeweliet: Mm-hmm. I wouldn't even, especially for my niche, and some people might disagree with this, but I would recommend it even over Linkedin, people respond on Facebook. I don't know what it is, but yeah, Facebook works really, really well. Sam Ovens: It's more human, I think. Jeweliet: Mm-hmm. Sam Ovens: Yeah. Jeweliet: It's more friendly. Over Linkedin, you know it's a sales pitch, but over Facebook it's like someone just reaching out and trying to help you. Sam Ovens: Cool. So you keep using this method, and how many clients we were able to really get like per month with this new method? Jeweliet: I'd get probably two to three, depending. And then ... Yeah, probably three on the high side and then there were a few months and then where I was really busy. And so while I was trying to hire contractors, I didn't take on any clients until the next month. So one month I only brought on one other client. But two to three on average. Sam Ovens: So to get about two to three clients a month, you had to send about 10 to 20 messages, add 10 to 20 friends per day? Jeweliet: Yeah. I would send about 10 to 12 messages a day, and I would add probably like 20, because you have to add more people than you message. Sam Ovens: Got it. Jeweliet: Right. Sam Ovens: So for people listening, if you want to get three clients a month, you should aim to add 20 and message 10 every day. Jeweliet: Right. It can be kind of tricky because it doesn't ... If you're going through the list of members in a group, let's say, and you stop because you don't want to add too many or Facebook will flag you, so you stop. So then you have to go back the next day to the same list of people and add more people, but the list is all jumbled up. Again, t doesn't stay in order. It's not alphabetical. So it can be kind of ... It gets more time consuming the longer you do it because you have to go for like four or five scrolls before you find a person that you haven't seen before. So that's the most time consuming part, is to like add the people. So I know several people who add like 50 to 100 people a day, but they've got flagged and banned. So I say 20 is a good number. Sam Ovens: Cool. That's good advice. And so you're doing Done For You. Now, obviously, you're going to do the work for them. You've got some clients, how were you delivering the services? Jeweliet: As far as what? like by myself or [crosstalk 00:31:35]? Sam Ovens: Did do start by yourself, doing everything yourself and then hire contractors later? Or was it contractors from the very beginning? Jeweliet: The first couple I started by myself and then I hired contractors. When I got my second client I hired a contractor to help because it just was a lot to do. And then yeah, I just used contractors from there on out. I have several different ones. Sam Ovens: And what have you found as being your best method for finding good contractors? Jeweliet: Recommendations. So I actually split it up. I have a copywriter who is a contractor, I have two. And then I have a couple of different people who are really good with Facebook ads, and then a couple of different people who are really good with AdWords. I find that it works best when you hire people who are really good at one thing and let them do that one thing, and then you hire people who are really good at another thing and split it up. So they all work really well together to coordinate and stuff like that. So the copywriter has the info and everything done in time, so yeah, but we split it up. Sam Ovens: And how did you find them? Jeweliet: Mostly recommendations. And one time I just posted on ... not linked ... Well yeah, actually one time I did post on Linkedin. I got one response and he turned out to be okay, but he was [inaudible 00:32:57], he wouldn't get the work done on time. So I posted on Craigslist and then I got a lot of response obviously. And then I just kind of weeded through them and picked one that turned out to be great. Sam Ovens: Got it. And you said recommendations, what do you mean by recommendations? Jeweliet: Like part of this, like other Facebook group that just is for a bunch of random entrepreneurs. So I just posted in there. If anyone was interested, or if anyone knew people who were really good at Facebook ads, or really good at Google ads, and so I got like 20 people to message me or so, and reach out to me and then we kind of chit chatted and some of them fell off on their own because they're like, "Yeah, I have no idea how to do that." And then some of them went through a trial phase or whatever, and they all turn out to be okay. But then I only kept the ones who were great. Sam Ovens: Cool. So kind of similar to getting clients too. I mean, posting in Facebook groups seems to be, I've found that too, it seems to be the best place to go. Jeweliet: Right. Sam Ovens: Cool. So then tell me how your business really transformed now to the point where it's, say, like 15 grand a month? Jeweliet: Actually, I no longer really actively seek out the dumping marketing clients, because when I was doing the marketing, I've found another need, which I wouldn't have ever found if I didn't start with the marketing, which is that, I was bringing accountants leads, but they weren't closing very many of them, and if they would close them, they still weren't really increasing their revenue. And so there was a lot of problems, which I can briefly go over to give some examples. But one problem is if they charge too low. So it didn't matter how many clients you brought them, they were taking on more work and they were working more hours, but they weren't really substantially increasing their revenue. And then another issue is that they don't know anything about sales. So they don't know how to close people who aren't from their town. So a lot of accountants that I talked to at least, were from really small towns, and so they knew everyone and knew all the business owners. So it's easy to close them as a client. So when I brought them leads from other towns or whatever, they just struggled with it. And then a lot of it has to do with, they had clients that were kind of like all over the board. They were so desperate to make money that they would take on any client. So they would do tax prep clients, which were really awful. And then they would do credit repair clients, and then they would do like, they'd have one bookkeeping client, and then they'd have like clients, just offering whatever service that they possibly could to make money to all these different clients. And so they were constantly in disarray and stressed out, didn't know what to do or how to function because they were trying to manage all these clients and they were all different. So it was a lot of stress. So I realized that the need wasn't necessarily that they needed more clients, which they do, but fundamentally, the problem is that they don't have strong business foundations. They don't charge high rates, they don't know anything about sales, they don't know how to get clients for free, they don't know anything about how to run a business. All accountants know is accounting. So I saw a bigger need recently in the last couple months, but I kept the marketing going. And then literally a month and 16 days ago, I decided to do ... actually probably two months ago, I decided to start thinking about doing a coaching thing. I had no idea what that would look like. And then I started developing an idea, chatted with some people in the group, like what their coaching programs where like and how they structured it. And so I was like, "Yeah, maybe I'll try this." And then one lady who I had a strategy session with, who was just starting out, so she couldn't afford my marketing services. And actually, to backtrack that, so another problem is that I was doing marketing services for people who weren't ready for them. So people who were just starting off would pay for marketing services, but they weren't prepared for any of that, like the influx of clients, the work, the busyness, the any of it. So this one client, she couldn't afford my marketing services but she kept messaging me on Facebook and just wanted to be friendly or whatever. So I was like, "I'm just going to send her a message, just about the fact that I'm launching or I'm thinking about launching a new coaching program." So I did and just tentatively, I was just like, "Hey, how are you doing? How's business?" And then I was like, "So anyways, I'm thinking about launching a coaching program. Here's what we're going to cover. I think it would really help you." And she actually ended up signing up for only $500, but I was fine with it because I didn't even have the coaching program designed yet. I had no idea other than I wanted it to be like eight weeks and done. But I had no scripts, no how many times a week or how I was going to do it, and I had already sold someone on the program, so I was like, "I'll let her sign up for whatever." So she started February, and so I still have my digital marketing ones that are on retainer. I have no longer brought on new marketing clients. It's not really my passion anyways. I really, really enjoy the coaching, but one on one style. And so that took off really quickly. So I launched it in February and then I've gotten several new clients since then, like way faster than I did for the digital marketing because I think the need is stronger, and that they can see the value in it a little bit more, especially for people who are just starting off. So I've probably brought on five, six, it'll be six tomorrow, new clients in just a month for the coaching program, and half of them paid ... I think the first one paid 500, the next three paid like 1000, and then the last couple have paid 3000 for this eight week program. So it took off really quickly and every single one of those clients came from Facebook direct outreach, Facebook lives or like a Facebook post. Sam Ovens: Nice. It seems like you had the discovery that everybody does, who's aware of things, you start doing the digital marketing, but then, very quickly, you realized that the whole business is broken, or the digital marketing is trying to put a band-aid on a broken leg. Jeweliet: Yup. That's exactly what I told them. And some of them were friends with me beforehand and they were like, "Oh, I thought you did marketing, or whatever." And I was like, "Well, you can't build a house on a broken foundation. The business is going to crumble," which it almost always did with my digital marketing clients as they would get to a place where they couldn't run it anymore and they weren't getting good results for their clients, they didn't know what to do, they were unhappy. So their business would reach a point and then it would just fail again, and I didn't really say anything about it because I was like, "Well, as long as they pay me, or whatever." But I genuinely want to help people and digital marketing is not my passion. So when I saw a need and I was like, "Oh, I could be a coach and I could fill a need that's way more, I think, valuable, then yeah." Sam Ovens: Well, it's addressing a more systemic problem. Jeweliet: Mm-hmm. Sam Ovens: Cool. Well, it's like the typical evolution of a consultant journey. I started that way, Done For You, Andrew did, everyone has. You start doing the Done For You and then you spot like, "Oh my God, this thing is way bigger than I thought, and these people need way more help." And it transitioned to this. So, that's awesome. And what would you say ... You went through Accelerator, you've been able to go from a nine to five job, which you quit, to 15 grand a month, and Done For You to now having a program. What would you say was the most transformational part of the Accelerator program? Jeweliet: I think two parts. I think the part where you pretty much just tell people to like do it. It doesn't matter if you think it's perfect or not, just do it anyways. And I think a lot of people get hung up on, and I know I do, get hung up on everything needing to be perfect, down to my VSL. I recently launched my campaign like four days ago for Facebook, so my VSL and everything. I don't like the way my voice sounds when I was recorded. I would over analyze it. And the way that you just tell people to do it anyways and they'll get results, I think is really accurate because it does. If you're providing value and there is a need for what you're doing, it doesn't matter if your voice sounds weird on a recording, you know? So I think that that for me was really powerful, just to tell me that it doesn't need to be perfect, you don't have to feel 100% for it to work, that was probably the most powerful thing. And then other than ... You systemically showed us step by step what needs to happen and there was no room for error if you follow the process. It was just like, if you do this you're going to increase your revenue or you're going to land clients. And I think that that's the other thing that people do, because a lot of people from the group would reach out to me, and I think they try to skip steps, or go around it, or take alternative routes to the steps. And it doesn't really work like that. And because ... Well, you would know because, I mean, you've built a very successful business, so obviously there's a process for any business. For any successful business, there's a step by step process that you have to follow to get there. There is no short cutting anything. So it's not just listening to you because we all think that you're someone so brilliant or anything, it's just logic. If you want to build a successful business, you have to follow the steps. And if you're going to follow steps, you might as well follow the steps from someone who's been really successful at it, right? And I think that that's what people do, is they let their egos get in their way and they were like, "Oh, I'm going to do it this way. I'm not going to pick a niche, I'm going to sub, kind of a little bit-ish, pick a niche," or, "I'm going to do it this way, or whatever." And it doesn't work like that. Business doesn't work like that. So if you want to be successful, you got to follow the people who are way smarter than you and way more successful than you. And that's where I think people go wrong. I don't think that was your question, but- Sam Ovens: That's a good tip. I always say copy first then innovate. Jeweliet: Right. Sam Ovens: Don't think you can beat someone when you haven't even done anything by doing something different. First, you will match them and then try and create your own stuff. Jeweliet: Right. Sam Ovens: Yeah, it's very ... I mean, I tell that to people until they'd probably want to kill me. I'm like, "I'll just say it again, and again, and again," but people still do it, you know? Jeweliet: Right. Sam Ovens: So what allowed you to be disciplined like that? Because a lot of other people, you said it yourself, they want to do all this different stuff. How did you just stay single mindedly focused on this? Jeweliet: I don't think I did for a while, so I saw the results of not being focused. I kind of like let my personal life go haywire. If anything, I was too focused on business where I let my personal life kind of go awry. I wasn't focused on it and I didn't really care to be focused on it. And so it got to a point where it was so chaotic that my business then pay the price. So if anything I was too focused on business and then I was like, "Okay, I need to balance." And then I bounced too far on the personal life site. So the answer is, to be honest, is I haven't stayed until recently. I've always been very one track minded about success and a better life. I grew up with not a lot and didn't have an easy life. And so I've always been one track minded, like this is exactly what I want out of life, and this is exactly what I'm going to do with it. And so nothing's going to stop me or get in the way of that, because it's what I've wanted for my entire life, which isn't really much of a tip for other people, I don't think. But yeah, the answer is I didn't stay one track minded. I focused too much on business and then I focused too much on personal life and I paid the price. And then now I realized that there has to be perfect balance, like literally a perfect balance. Otherwise, it all goes to shit. Sam Ovens: Got it. You've been in Accelerator for a while and I'm sure you've talked to lots of people and seen lots of people in the group. What would your number one piece of advice be to them? Jeweliet: Just to follow the steps, just to do it and to not worry about things being perfect, or worried about ... Don't even really worry about your long term goal, or the fact that you've got to pay bills in three weeks, or that you want to get to six figures, or that you want to do any of those things. I would say just focus on the day to day, the step by step. So I mean, even to this day, I have long-term goals, but I wake up in the morning and then I'm like, "Oh, this is ..." I only focus on what needs to happen that day, and that day is obviously set up to get me to my long-term goals, but I rarely think about it because the second I start thinking, "Oh my God, I got to make seven figures," I start to be down on myself, I start to panic, my head goes places that it shouldn't. So instead I just focus on the actionable, logical, non-emotional things, which is the day to day, the outreach, the marketing, the Facebook campaign, the service delivery, the getting the testimonials, the focus on the non-emotional things and follow the process. That's my advice. Sam Ovens: So focus on the actions, not the outcomes, because actions create outcomes anyway. By doing that, you create the outcome. It's kind of hard to understand it, even I fall for that trap. Jeweliet: Right. Sam Ovens: Cool. Well, thanks a lot for jumping on and sharing yours story and everything. Jeweliet: Yeah, thank you. Sam Ovens: It's pretty amazing transformation and you're crushing it, especially at your age. So congrats on that. I'm sure you're going to get to 100 grand a month real soon. Jeweliet: I hope so. Sam Ovens: Cool. Well, thanks a lot. Jeweliet: Thank you.