Nick Hauser: Welcome everybody. Nick Hauser here. And today's interview. I'm sitting down with Jared Mcdonald. Jared, how are you doing today? Good, Nick, how are you? I'm good, thanks. So Jared has got an interesting story.
He joined consulting accelerator back around early 2017 actually, so a little while ago now, and he's been working his way through the program and growing his business and it's gotten to the point now where he's, you know, hit consistently over the last few months, $18,000 per month. So He's got a really unique niche. He's in the weight loss space, so he really is, you know, helping people make a big transformation in their life.
So let's jump right into exactly, you know, what he does and how we did this as far as growing his business and how he helps all these people. Um, I just tell me before joining the program and what was life like?
Jared McDonald: Um, yeah, so we, we had lived in a different state and decided to move and, um, and I felt I was doing, I thought, well it was consulting at the time. And, um, then when I joined the program, I learned what consulting could consist of at least. And so when I move, we are looking for a job and found just, you know, the consulting accelerator online and A. Dot. Hey, what the heck? Let's do it. So join the program and decided not to get a job. Um, I learned later, maybe that was not the best choice, but I think it was for me a sink or swim type thing. Um, so we moved and, um, we just did it. We jumped right in. Uh, it was just me, my wife and I, and, uh, jumped right into the consulting and, um, you know, no money coming in, a little bit of savings and a, we just jumped in. So that's kind of where we were at when we started.
Nick Hauser: And what were you doing that you mentioned you, like you kind of felt was consulting, but it wasn't, maybe he came to the program, it wasn't what you know now.
Jared McDonald: Yeah. So I mean, I guess by, in some terms it was consulting. I was working with healthcare practitioners that were working with a specific, um, health practitioner in his clinic to help kind of grow the practice and do some strategy and business systems and things like that. But I was, I was working in the clinic, I was also coaching nutrition at kind of on the side for his clinic. Um, it was, we'd become good friends, so it was kinda like, Hey, like I think you could help our business grow. Um, and so I kinda stepped in but I was an independent contractor, I, you know, type of thing. So it was like I was there as a somewhat employee, but I wasn't an employee. I kind of made my own hours type of thing. Um, but I was pretty much their nine to five. So like I say, it was like I was consulting but not fully. Like I didn't really know what consulting could kind of actually look like. I like the idea of it. I thought, hey, this would be cool. I could do this for other practitioners. And so that's why I actually joined the program because I thought, hey, that's a good niche. Is, you know, helping health practitioners grow their practices because we'd seen some good success for him, um, just over the two years that I was with him. Um, so I thought, hey, let's check it out. So
Nick Hauser: what are the early stages look like in the program? Cause it sounds like you know, what you're doing now, it was a little different than where you, where you were as far as the niche and the group of people you were helping.
Jared McDonald: Yeah, yeah, 100%. So, um, I previous, like many years previous that I, like I said, I had been coaching nutrition kind of on the side. I had my own journey of, of losing the weight and taking control of my health and all of that. So, um, I thought, hey, I'm going to get into kind of the alternative integrative health space, help them, help the practitioners grow their practices. And so that's what I started with my niche in the consulting group. Um, and Eh, the first couple of weeks, or sorry, first couple of months, really from about February or March until June, I was like figuring out what I was doing and like, like my offer, what I was actually going to provide for people. And I understood the concepts of the accelerator pretty well. Um, I loved it. Everything was like fantastic. But for me it was just finding my offer.
Jared McDonald: Like, what am I really going to provide for these people? Because when you're working in a clinic, you know, seeing the day to day, it's very different than if you're working remotely. So I'm early stages was researching tons and tons of market research. I was calling tons and tons of doctors speaking with them. I, I knew, I knew people obviously. So I had some friends and other people that I knew and so spent a lot of time researching, you know, just how I can help solve their biggest problems. Um, I figured out really what they were. I feel like I had that nailed down pretty well, but figuring out how to solve that with Canada, the next hardest step. And so it wasn't until June, I think it was like end of June, beginning of July of that year, I got my first client. And uh, so, but before that it was just lots of research. So yeah, it was good.
Nick Hauser: And then so you've heard a lot of research and talking to a lot of people in this space, get the first client, then what really happens next? Do you continue to go for more of these people because you've got momentum or what, what happened? Like you know, the next kind of segment before we are where we are today.
Jared McDonald: Yeah. Yeah, absolutely. So from, from probably June or whenever it was July when I got my first client, I got a couple other clients throughout the year
Nick Hauser: and do
Jared McDonald: flow. One ended up leaving her practice and so couldn't work with her because she wasn't doing medicine anymore. And then, um, kind of ebb and flow with clients. And I think, you know, as far as revenue, like we were making like I think at one month we were making like 8,000, like reoccurring a month. So it was like, Hey, this is, this is decent, this is more than I was probably making before. Um, you know, joining the accelerator and, but it was like me just feeling I was coaching practitioners and telling them like things they could do to market their business, grow their business, create systems, et Cetera, et cetera. But the whole time I'm thinking, am I back? My mind is I've always wanted to coach people myself as I had before. And I thought, man, if I was just doing this myself, it'd be way easier than trying to get a health practitioner to do it.
Jared McDonald: Sometimes practitioners are very busy people and so it gained them to implement new systems. It's very difficult. And I thought, man, I could do this in two seconds. And it was more me being a little bit nervous to take that step forward because I don't have a medical degree. And that's, um, you, uh, and I learned in the program, you don't have to, to really affect somebody's life. Um, what I did have is I had my own experience of losing 50 pounds and keeping it off for, for five years. Um, and so I thought, hey, we're putting that to uh, um, you know, we're going to put that to a program. And then actually another guy in the program, it was also in the weight loss niche. Uh, shout out to Andrew, I think he's in uplevel. Andrew Hanoune a super awesome guy. He got me kind of into the weight loss niche a little bit, kind of helped me get in there and that was may of 2018 may, may or June.
Jared McDonald: And so I said, you know what, we're leaving the, leaving the practitioner a niche and we're jumping in full full force to the weight loss. And then the end of June with some friends and family and a couple of random people. I think I brought in like eight people the last like week or so of June. And then July came and I think we had first month, I think we had like 18 or 19 people do, do the join the weight loss program. And then since then, uh, without about, oh, we just hit 150 people in our programs since Jill, really since July, last week of June until yesterday. I've got about three calls today. So, yeah. So that's kind of the journey so far.
Nick Hauser: Well, when you were groaning at, they're more of these practices, like where, how are you getting those first initial clients as well?
Jared McDonald: Yeah, so everything was done organically, just exactly the way Sam Sam says I was outreach, I was adding people on Facebook, I was posting content or videos, lives. I didn't have a ton of success stories other than the guy who had been working for. And I got an interview with him and had him share his story. Um, so I was doing, you know, all that posting, um, and then just reaching out. And that's, that's really how I got the, the initial, um, practitioners and you know, as far as this organic methods, um, it was really, it was really it. And then I got one, one of them through a referral from somebody else who I'd been working with. So that was, that was good, but it was all just organic stuff. Literally what being consulting accelerator teaches is what I was doing every day. Sending emails all day long, posting on Facebook, adding people every day that were in my niche and in that space. Um, so yeah, that was really it. And the initial initial stages
Nick Hauser: and when you were helping them with their business and systems, where you helping them at all with like the, the actual structure of the like they're kind of offer or was it just about like, you know, the systems of their business, how to get more leads that I get more clients in for themselves?
Jared McDonald: Um, yeah, so one of the things that I found that one of the things that these practices, we were struggling with their cash base practices, so they don't generally take insurance. So they were, a lot of them have just like pay per time. So I was actually helping them with their offer, like put together a package or a plan and what they offer and then also how to present that information. Right. Like, how do I, again, as we learn from how do I help them understand pains and problems and then I can solve them, uh, as a practitioner and in a lot of practitioners, uh, in this, in that space, at least talk. And most health practitioners are very smart people. So they talk in scientific terms, but it's harder for other people to understand. So it was helping them. Part of it was helping them understand how to teach people on a very simple level to teach them, look, I'm want to take you from where you're at to where you're going.
Jared McDonald: So part of it was just crafting their messages, uh, and, and really putting together their offers. But then also we did a lot of our, coached a lot of them on how to implement better business systems. Like how do you automate your clinic so you're not spending day in and day out doing like all these administrative tasks and you know, you're not tied to your office all the time. And so we were helping them build, uh, the ability to have freedom in their practice and still, you know, make the, make the impact that they were wanting to make it as well as obviously financially grow their, their practices.
Nick Hauser: So it sounds like for you that these two things are siloed out a bit. Like you were helping these other people who were helping people lose weight and get healthier with their business and growing and all the systems and, but then on your end, you've always had the, you know, the personal transformation. You were always kind of helping people and had the understanding how to help people do what these people were doing. And so eventually you decided, it sounds like to converge these right for you though too, because somebody might be listening and be like, well, he, he made it up to eight grand a month and he was helping these people and it was kind of a relative space to it that he liked. You know, at least you were, you weren't working with somebody that you just really didn't like it all, I believe in what they were doing. So for you, you know, why was it that you said, hey, you know what, maybe I just need to do this myself.
Jared McDonald: Yeah, yeah. So, and that was actually one of those, like I said, as an early entrepreneur business person, you're like, every decision is like life or death, right? You're just like to have the right Mitch do I have, you know, and you're always, it's like we overthink it way too much. And so it was one of those big decisions. So I said, well, I gotta change my niche. But it was really, it was because I had been coaching nutrition kind of off and on for five years. I had, we had our own health journey and my wife and I, and um, and I, I talked to lots of people I'd coach be, I'd literally coached hundreds of people over the course of five years, just kind of on the side in the centers and clinics I was working for. And I always wanted to go back to school.
Jared McDonald: I always wanted to make that, like I wanted to help people. Um, so when originally I thought, hey, I like business. I like the, you know, growing businesses and, and bringing people into businesses. And I liked the health space so I thought I can help a lot of people by helping these doctors. But then it got to the point where it was like, I could do this as good or better myself. Maybe not the, you know, I don't know everything that a practitioner may as far as all the ins and outs and I can't prescribe medication. But as far as just helping people make the transformation of losing weight quickly and keeping it off, I mean that's a massive change in someone's life. And I already had all of the understanding of the business side of thing and the marketing side of things cause I had been training others how to do it.
Jared McDonald: Um, and it was really more of a personal choice for me. It was kind of a passion I guess. Um, you can definitely run a business, not being passionate about something, but it helps when you are, when you really feel passionate about what you're doing and the people you're helping. Uh, it's, it, it changed for me. It changed everything. And I was excited it rather than waking up like with a pit in my stomach every morning, kind of like, okay, like this is cool. Like I like this, I'm making money and I'm helping people help more people. But I, I'd rather be, you know, working with people and making the transformation. So it was really kind of my own passion. I think that ultimately helped me change. But I also had a lot of the background, like I know kind of what to do here. Uh, with the combination of the information from the consulting accelerator program.
Jared McDonald: It was, it was a really easy transition actually. And um, and a very fun transition. Yeah. What are those initial steps of this, this pivot and transition look like for you? Um, so, well, I had to go, so I went through the consulting accelerator week one through four in like two weeks. So I just went through all of it again and I already had done it all. I, you know, I had my website and my funnel and everything up, so I went through that completely revamped it for the weight loss. I changed my email, I got a new, uh, website, um, you know, all the typical stuff that you go through and the consulting accelerator. And then I just started posting every day doing like things like Facebook lives and, and just post a doing a lot of my own story. Um, I had chosen to actually trim down a little bit back in June.
Jared McDonald: And so I was posting, I lost 20 pounds in 23 days in June of last year and I was posting buy my experience. And so it's kind of, yeah, my own, my own kind of live transformation on a daily or weekly basis. And so, um, that was kind of the transition is just getting everything set up. And I did most of that in like the beginning of June and it was, I mean, may was like figuring out, okay, can I do this? What's it going to look like? And I was like, I mentioned, I was talking with Andrew who's also in the consulting accelerator group and, um, he was giving me some tips and things and the, which was awesome. Um, and so I said, all right, let's do this. We made the decision like June, whatever it was, second week. And so I got everything set up, very quickly, started posting my own transformation, and then I started having people reaching out and then family and friends were like, what are you doing?
Jared McDonald: And, and of course those are the first people. So I got like my siblings and my mom and a bunch of other friends to and family to do it right. And they ended June with a couple of random people that saw posts and said, hey, I want to try that. And, um, and then from there, I mean it's been obviously just continuing that process all through like July and August. It was just building that and building that. And then obviously you're learning how to implement better systems. Right? And how do I automate a few things and how do I, you know, obviously do that, but that was kind of what the initial, um, uh, transformation look like switching everything over. And did you, were you charging for this first kind of like batch of people who came in? Uh, yeah, it was, it was, uh, it was a little bit of a discounted, you know, this kind of Ray.
Jared McDonald: But um, yeah, so because I, I, in my program I use a little with some supplementation, it's a little bit helpful. Some poor Bob, sorry, I had a little bit of a cost for myself. Um, it wasn't just pure knowledge. Um, and so there's a little bit of a cost. So I had, I definitely charged, uh, but it was a discounted price when I first started with friends and family. And then, but very quickly I said, you know what, like it's, it's worth it and people only value what they pay for generally. So, uh, you got to charge because if you, if you discount it and then, you know, I've played around with price ever since then. Cause the weight loss niche is kind of an interesting one with Christ. Everyone's used to like a $200 a month thing and if you're charging a lot more than that, they're like, ah, I can't, I'm not going to do that.
Jared McDonald: I'll just go with the other one. Or, you know, time of things. So it's, it's tricky. I played around with it, but I very quickly got to where I was, felt like I was being compensated fairly. Um, just because you know that that's what it is, you're providing a result and I could get that result. So once I started seeing it with a few of these discounted people, friends and family and myself that I knew I could do it again and again and again. It was like, okay, like, let's just charge, you know, what we want to charge type of thing. So yeah,
Nick Hauser: no, I guess to you, he's just grown up to consistently, you know, hitting 18 k has it been all organically?
Jared McDonald: Yeah. Yup. All organically. So, and it's all, why haven't actually cause the will, the last niche, again, you know, people aren't the most, uh, exciting when you reach out and say, Hey, like you want to lose some weight because it's, you know, and some people are weird about it. I tried it and, uh, so most of it's honestly been white. Sam says about posting client results on Facebook and that type of thing. And, um, but yes, all a hundred percent organic
Nick Hauser: all through Facebook
Jared McDonald: pretty much. Yeah, pretty much. Facebook I've done like a little bit like I did a news story. Um, I, you know, referrals pretty much. But all of that is just still sort of guess or still organic and pretty much like, I would say 90 95% is through Facebook posting.
Nick Hauser: Cool. Now where like how much of what you did originally, like there was initial stages during the program that were discussed, you're helping these other, you know, practitioners helping them with their business assistance. How much of that you doing that and adding sets with them has helped you when you made this pivot, you know, get to 18 k consistently in a shorter amount of time than probably most would would get up to right away.
Jared McDonald: Yeah, I mean I think, well the consulting accelerator, because I had already done it, I went back through it very quickly. I went through it and set everything up and I like kind of already remembered how to do it. But I just rewatched the videos and kind of skip through some things because I had spent a lot of time going through it before. Um, and so I think it was, I mean, I dunno percentage but it was a big, big help to have that already done. But I mean I don't anybody joining it I think could do a similar thing in that. Honestly, the way that I have gotten most of my organic clients is mostly through what Sam's taught us in the program. Um, a lot of the like automate on the automation, but a lot of the like systems on my end, I'm like, okay, how do I like do appointments and how do I do like all of these different things and like, you know, leverage my time more a little bit that had come from what I had been previously doing. So I think that set me up for success that way to be able to just kind of hit the ground running versus like half to start jogging first. But I think because of all the knowledge I have it, it was right off the bat, I think very easy to start hitting higher number or you know, I guess relatively high numbers for me obviously.
Nick Hauser: Yeah, it was a good example because a lot of people there, they're looking for that niche. Like you mentioned too, like when somebody is like brand new starting out there, what's my niche and my that's right. And they never choose anything. And so if you would have done, you know, like, like it's a better way to phrase the question I asked was, you know, if you hadn't taken any action in the program and then you just came out when you did it and said, hey, I want to help people with, right. You're, you're, um, your responses are guys just tell us it all. Like if you hadn't gotten anything and he said, hey, I'm an help people lose weight and set up my business and the architecture, you know, it would probably wouldn't have happened as, um, oh no. Officially as it has right now. Right.
Jared McDonald: Not even close. I mean like, I mean not that I did a lot with like my website obviously cause I wasn't sending people to a final or anything like that through paid advertising. But just like not only the confidence that you have having like everything's set up my pace systems, I want to, if I wouldn't have had the consulting accelerator I had been like, um, yeah. Like I mean I could use Venmo I guess or something, you know, I could figure it out and I, you know, like anybody joining the program is probably in the place where they can figure it out. I think that's something that Sam also taught me was it's not really about the ability to solve their problem. Totally. It's about the ability to figure out how to solve their problem. Right. And I think that was a key thing that I had already learned that it was like, I just figure it out. So yeah, if I hadn't had the consultant accelerator and some of the experiences before, there's no way I would've been able to get to that. I wouldn't, I would've been like, sure. I guess I can post on Facebook like that. That's probably a good thing, you know? But yeah, it was, it was absolutely a foundation to help me hit those numbers right off the bat.
Nick Hauser: So when somebody asks, you know, like, Hey, what do you do? Like, what do you tell them? Like, you know, I work with x type of people. Like what does that I help look like?
Jared McDonald: Yeah, yeah. So I help people reset their metabolism so they can permanently lose 20 to 45 pounds in six weeks without exercise.
Nick Hauser: And then what does he, the just general structure of, of the offer, you know, it was a coaching program. How many, how much time per week is it? That kind of thing.
Jared McDonald: Yeah. So we have, um, we have two phases that we go through. We have a six week losing phase and a five week walking phase based on how our program works. So it's about a three month program and we do individual coaching calls with people. And I also have group calls and that's actually going to be transitioning a little bit for our program. Now we're, we're building out a few extra things to help people get better results. Um, I also haven't, we do an online Facebook group for support and community. Um, we've got a tracker that we use on a daily basis and we send daily tips to them that are automated through email. And we also have an online portal for people in education portal where we put, I've got videos and trainings and resources and, and you know how to do the program as well as how to get long term success when you're done losing the weight. Cause you know, 20 to 45 pounds in six weeks is awesome, but if you don't keep it off, that's not fun. And so it's really about teaching people good sustainable habits along the way through information and education as well. So really kind of a robust system over that three months, a little bit of individual and a little bit of coaching or a group coaching and then a lot of kind of ancillary support communities, accountability components to it as well.
Nick Hauser: You mentioned you, you worked with price a little bit and he'd given your, your niche, you know, sometimes people are used to a certain price range that they're comfortable with or they think is valuable or high enough, you know, what are the broths? Husky like touch it a little more on what that looked like and what you've kind of wound up as a salad, you know, number that you, you're confident in charging.
Jared McDonald: Yeah. So, um, when you her, it really depends on what people have done because people will be like, oh yeah, I'll just read this book and you know, I'll just try that. Or my friends are teaching me about Kido right now or my, you know, like, and so some of it's free. Some people are used to paying like a personal trainer that's like, you know, anywhere from 50 bucks a week to a lot more than that, 150 bucks a week or something. Right. So they're paying a lot more. And so you get a whole spectrum of people and then when you hit a different class or a different category of people like w you know, people in their twenties and thirties are not going to be paying what people in their fifties and sixties who have yo yo for 30 years can't keep the weight off permanently. They're gonna, you know, it's going to be a different, different story for that.
Jared McDonald: So, um, and it does depend because if somebody has got a hundred pounds to lose, we were, it's going to be a little bit different than, than if somebody is losing 20 cause they're rowing in a need to do one round of the program versus somebody who's got a lot more weight, might need to do two or three rounds. But generally, um, we give, we give an incentive, you know, a daily incentive when they join the program. So we wave at 500 off the program, but usually the one round of the program is about a thousand right now is where we've kind of settled in that. Um, I personally found when when I would go much higher than that, we did like 1500, we'd tried 2000, um, w after the discount and it's, it just seemed like the numbers people just weren't feeling at least. And maybe the part of that's my own fault for not providing enough value in the call.
Jared McDonald: I don't know. I mean that's obviously a continuous process, but um, just straight cash for something that, you know, they're like, well I could go pay 20 bucks for a shake or something. Right. I mean, so that's kind of what we played around. We found that was kind of the sweet spot. And then obviously if people want to do two or three rounds, we do some discounts for them and that kind of thing. If they're like, yeah, I want to do three rounds, you know what, this can a little bit of off each round for that. They pay everything up front. So that's kind of where we've settled in and played around with that number anywhere. Kind of the sweet spot so far is anywhere from about seven 50 to maybe 1,011 hundred is kind of where played around with the most so far.
Nick Hauser: When you're speaking with these different types of people, you know, there, there's going to be the group come on in, you know, a tremendous amount of the pain. They're in their fifties and sixties and then, and they're pretty much looking for what you have right away. And they are kind of more of like a Lamy down type of sale. The people who were like on the fence and they're like, oh, I've had been looking at these, you know, this book or watch this youtube video because fitness especially, there's tons of free information out there. I'm a budget for people. So how on these calls have you, you know, do you really communicate that you are the answer to their problem versus any of these other things they could do?
Jared McDonald: Um, yeah. Well, I mean, obviously, you know, learning, um, really from the consulting accelerator I think has been key and learning how to pull people's emotions out because when you talk to people, even even young people, they're like, I don't want a Yo, Yo, I don't want to deal with it anymore. And I, and so the nice thing is everybody wants to do it fast. The average weight loss for women in our program is 23 pounds in six weeks. The average for men is about 35 and that, you know, depending on, but that's an average. So if somebody's got a hundred pounds versus 20 pounds, but that's fast in comparison to a lot of other efforts out there and just six weeks. So people want to do it faster.
Nick Hauser: Okay.
Jared McDonald: And they're pretty used to late thirties. What? They want to know how they just say, tell me how to do it because I'm trying other things and it hasn't worked. Um, and because most people who've tried there, they're saying, I've tried, I've tried, I've tried it. So it's really easy to say, well let me tell you why you haven't seen success. So I use a lot of education based marketing as what a Chet Holmes says in his, in his book he used to work with Charlie monger, he says it's called, it was core story. It's, it's what is your education piece? It's really going to help them understand why they need your product. And so I, I teach them a lot about their metabolism and, and the stress response and the whole science behind that of the brain storing fat versus doing that. We know when we do the typical approach of running or exercise or you know, starving ourselves, our brain doesn't know how to lose weight that way.
Jared McDonald: It, we force our body to do it, but our brain doesn't feel comfortable. So when I teach people that and they're like, oh, that makes sense. And that's really when it comes down to is it makes sense for them to kind of logically. But also they've got the emotional component of like they want to feel better in their clothes and they want to be their best selves and they, you know, they want to have energy and there can't keep up with their kids where they want to, you know, whatever it is, it's summertime now. People are were simple things like getting a bikini or you know, that type of thing. And so you bring in the emotional. But I found for me the difference in what we do, if you can bring in why they have, haven't been able to lose weight but before or haven't been able to keep the weight off.
Jared McDonald: And we, that's one of the things we address in the program by resetting and metabolism, rebooting and metabolism that people just go, that makes sense. And so I think the combination of the two for me, I've, I've found even for people in their twenties and thirties they go, I need to do this. Like I have, I have right now I have a college to college students who just started yesterday and today. So they're in college. I mean, they're like, you know, most kids are eating cereal and whatever else like I did in college, soda and cereal, and that's pretty much when I lived on. And they're changing their lives because they're, they don't want to take the other approach and they've, they've already tried a few things back. So yeah. So I think that that's kind of what I've found to be kind of the like, yes, let's do this.
Nick Hauser: Some of those like emotional component, you touched on it also this, they've been, you know, they're, they're later in life, they're yo-yoing 20 to 30 year old is like they, they may be seen, their parents be like that or they just don't want to feel like that. Or they, they see all the troubles that come with that in a relatives or anyone who is now been overweight and all the health problems that exist with them. And the people were in their thirties forties fifties they just like, show me how to do it because you know, they're close to the, they're like in the middle. Like they, they, it hasn't been so long that they've been, you know, out of shape. But it's been enough for that type of person to be like, I can't deal with this anymore. It's not up to my standards. What is the problem that they, these people were facing with their metabolism specifically to, because emotionally we get some of the, the reasons why they want to lose this, but what's actually happening in their body.
Jared McDonald: Yeah. So when it really comes down to stress, that's the easiest way to explain it. So when you think of fight or flight response with the tiger, you're being chased. Well, what happens is your brain goes into a survival mode and it starts to store energy. So first thing that happens is it slows your metabolism down to store energy. And where a store is this energy is all midsection stuff, belly, thighs, um, you know, guys are gonna hold it right in their gut. Women, I'll hold it stomach mostly hips and thighs though. Um, but it gets everywhere else. So the metabolism slows down and no matter what you do, if your brain is in a survival mode, it will not release that energy. And that's why we call it stubborn belly fat is cause it's, it's locked down and that the tiger is still there and there's no way to get rid of it.
Jared McDonald: So that's the first thing that happens with the metabolism. Now another huge component is actually stress hormones. So when you're in a stress mode, your body is trying to optimize your ability to stay aligned. And so it spikes your blood sugar, which Tish send sugar to the brain and then your insulin kicks in and that you have all this excess sugar now and your body's on this hormonal roller coaster of cortisol and insulin and all these hormones that come into play. Um, that's actually what causes insulin resistance in type two diabetes and things like that. But that's actually what causes weight gain. Is this kind of insulin or is it distance happening and this high levels of insulin, high levels of Cortisol, uh, there's a lot of inflammation that happens when people are like, I'm tired all the time. I and my joints hurt. I get headaches, I had brain fog. Well, that going on.
Nick Hauser: Okay.
Jared McDonald: Um, and so we are one and the problem is is that we have have tigers. We don't have tigers chasing us, right? We have chronic stress. I tigers never go away. So brain never gets the opportunity to get a grass mowed. The typical approach to serving south, killing your in the gym, the reason why that doesn't work is your brain, if you cut your calories, it doesn't understand that I'm doing that to lose weight. It just thinks you're starving and there's a famine. So it slows the metabolism down more. And if you kill you stuff in the gym, it thinks you're still running. And so you just perpetuate the problem. And that's why people are like, I'm on the treadmill day in, day out, or I've been counting my macros and my points and I haven't been able to really give the results that I want long term because the brain is always in the stress mom. So what we do is we help reset that, give the body the right tools through real food, real nutrition, and their brain can now go from a fat storing mode to a fat burning mode.
Nick Hauser: Yeah. There's two things I want to tell us because I think a lot of people can get a lot of value out of this. Um, the insulin and the inflammation. Then can you explain the insulin when everything's spikes, you know, what happens in the brain and why that may be cause some cravings and then you know, what, what the typical cycle is from there and when a person experiences. Okay.
Jared McDonald: Yeah, for sure. So insulin resistance and inflammation are pretty much the cause or the contribution to every chronic disease out there. So when you have blood sugar spikes, um, you know, that's why when you eat a candy bar, you're like, sweet, I'm all hyped up or I drink a soda and I've got some energy. Then your blood sugar tanks because insulin kicks in. And so your blood sugar tanks, so you're going to crave food Mar. Um, so that's the first thing that comes in with cravings. Now Food in general is addictive because when you eat sugar and things, it also produces dopamine and other things. So we, we actually become addicted to food, which is a whole nother whole nother topic. But with just the sh the blood sugar rollercoaster that's happening, that causes cravings that can cause irritability and mood swings and anxiety in people.
Jared McDonald: And then what happens is your blood sugar has to spike again and your insulin has to be produced. And so what starts happening is every time your blood sugar spikes, you start producing inflammation in the body. And, and then when you produce inflammation, you produce more cortisol, which is the hormone that spikes blood sugar. And the more cortisol you produce, the more inflammation you produce. And there's a vicious cycle so you're just perpetuating the problem of chronic stress and eating. You know if you're eating something that spikes your blood sugar, you have double issues going on there. And then when you get high levels of insulin, and this is the key insulin is what causes insulin resistance. It's not high blood sugar necessarily, it's all the insulin because insulin becomes toxic for the body and so your body's like, Hey, I can't handle this so I have to become resistant towards the insulin and then you can't, you storing fat, you're burning muscle, you're losing energy levels and all that stuff and and that's where the belly fat will come from is that insulin resistance.
Jared McDonald: Even if you don't have type two diabetes, once you get to a certain point and it's severe enough, that's when they start diagnosing it. But pretty much anybody that has belly fat has has in some insulin resistance, which is really problematic because that's also the cause of everything else. And this, you know, science and research shows heart disease, autoimmune disease, cancers, all that stuff there. At the core of all of those things is things like inflammation and insulin resistance. So huge, huge problem there. We've got to balance the blood sugars, you got to reduce inflammation and then toxins really come into play cause your body, it's thrown off with toxins. It breaks down at a cellular level, but it also gets stored in fat. So if you're not losing, if you're losing weight and not getting rid of toxins, it's going to be really hard to actually keep the weight off.
Jared McDonald: Your body is going to not feel comfortable letting go of it. And it's gonna say, Hey I you lost 20 pounds but I don't want to stay there cause I've got all these toxins. I got hormonal imbalances, I got a slow metabolism. So it comes back on and we call it a set point. Your body just doesn't feel comfortable maintaining it. So it goes back to its old set point. So one of the things we do on the program as we reset the metabolism so they can lose the weight and we create a new set point and teach them how to Austin, they can actually keep it off permanently.
Nick Hauser: Where does, where does sleep come into play with all of this as well? Okay.
Jared McDonald: Yeah. Will Sleep. Sleep's huge. I mean, you know, if you're not, there's a few key components to health. Stress is one of them. You know, foods obviously a big one and sleep and movement. Another one, if you're sedentary, you know, obviously there's some calories in, calories out idea, which is a completely false idea because I know people who eat nothing and gain weight, um, and they're moving a ton and they're gaining weight. So, but it's important to move. But sleep is, sleep is huge. I mean it, it's what's going to help regenerate yourselves. It's what's going to help you clean your body out and restore your body. I mean, it is, it is key. So people, even on my program, the average that I see again is about 20 to 45 pounds. But if people are only sleeping like four hours a night, they're having all sorts of slowing down and they're not feeling as good.
Jared McDonald: I mean it's going to affect every cell in your body really. I mean your thyroid's going to start breaking down. Your, your hormones are going to be way off. Your Cortisol is going to be way off. And that process just perpetuates the sleeps, sleeps key, which is in our, in our program and our education porter. We teach people how to optimize things like sleep, how to reduce stress because you can't get rid of stress. Like you can't get rid of your kids or your job. So how do you manage it so that it doesn't continue to cause problems? So those are some of the things we actually work a lot with people on is improving things like their sleep and talking about why.
Nick Hauser: Okay.
Nick Hauser: The thing you just froze for a second. Um, yeah. Well it's crazy how everything just feeds back at such a negative way. It's all the stuff, like when you're stress out everything with the insulin but it's got the inflammation then because you're stressed, you don't sleep enough because you don't sleep enough. You wake up and you're in a bad mood and you're in insulins all freaked out and then you go and eat like a candy bar for breakfast and ice cream and stuff and then you know, just doesn't end and then because you did all this crap, you can't sleep again and it makes total sense why people have such a hard time getting out there. As far as somebody who, you know, maybe you know the person who so totally it makes sense. Somebody comes in there, they're really overweight. You help them like that. What about the person who was sitting here watching this saying, well what, what happens with me is I can like lose weight and then I gained it back. But, but even when I feel like I am, I'm at a good weight. For me, my weight, body weight in general just fluctuate. It's like, you know, 10 pounds, you know, 10, you know, five, 10 Pesi it, it's not just like a consistent weight. What's going on with that type of person?
Jared McDonald: Uh, yeah, that's a great question. So, um, generally when you're doing that, I mean, yes, there could be some fat storage and things happening, but if you're fluctuating like that, you're having a cortisol inflammatory response. That means your body's not functioning. So weight gain, headaches, acne, cancer, diabetes, all of those things are just signs that our body isn't working. So like a tree, let's say you start watering a tree after you grew it and it's got fruit producing, you start watering. It was something besides water, milk, orange juice, gasoline, it doesn't matter. It's going to tell you that that's not okay. The leaves are going to start turning brown. The branches are going to start drooping, right? There's all these things that are there signs that happen in our bodies the same way. One of the first ones is weight gain. It's just a sign that something's going wrong.
Jared McDonald: So when you have high levels of inflammation, you also have a lot of water retention. And so water weighs more than fat. And so there's, you know, and this is why like if you got really stressed out one day and, and we're, and, or you didn't sleep well that night and you weighed yourself, you're probably going to weigh a few pounds more than you did the previous state simply because you're watching. Your body's holding on to water. Um, so that's what's happening. So what it shows me is the body is still not very healthy. If you having those massive fluctuations like that, we've got to reduce inflammation. We've got to get the bloat, the hormones in balance gets you off that blood sugar rollercoaster and start getting your body sending the right signals and your brain is sending the right signals so you're not having this massive inflammatory response in your body. So, and that can be done through food. That can be done through a lot of methods, but, but yeah, that, those people that are watching that, you know, that's, that's generally what's happening.
Nick Hauser: And I think if a reservoir is elective, you familiar with the Leptin or Leptin Leptin, can you touch a bit on that too? Because it's like from my understanding, it's when somebody like even if they are like thin, no, they still have that appearance that it's like there's some fat on them at such and then they get frustrated. Right? Cause I got, I lost all this weight but I don't have like a six pack and I still have this extra stuff there. But like, you know, moves away in this very confusing, you know? So what is that? And like how long does it really take to just flush all that out? Okay.
Jared McDonald: Yeah. So we call it skinny fat, right? Like you're skinny but you fat still. Like you don't, you got like a little gap and, and you just don't see it that well because you know, whatever. And again, that is, so there's multiple things happening there, but Leptin essentially, um, is going to regulate your body weight. Um, so, okay, let's back up the very pro, the brain. There's a specific of your brain called your hypothalamus that controls and regulates your thyroid, which is your metabolism and your, your adrenals, which are hormones. So that blood sugar balance we talked about and your metabolism, that slows down due to stress, well that's regulated by your hypothalamus, which is actually an access, it's called your HPA or h p t access stands for Hypothalamus, pituitary thyroid or adrenal. So the hypothalamus is critical. Um, leptins Leptin is going to signal to your brain that you have stored fat going on and so it really to the hypothalamus and so, um, your Leptin is supposed to tell your brain that, but when it doesn't, because of all this stuff that we talked about and it's going on with inflammation and all these things happening, blood sugar spikes and all of this, your, your body becomes resistant to Leptin essentially.
Jared McDonald: It doesn't, it doesn't communicate and say, Hey, I've got body fat. I need to burn it, you know, type of thing. And it's because they're in that kind of start, you know, like either starvation mode or they're in this like stress mode and the body's just saying, no way. Like, I can't store or I can't burn that fat. I've got to survive. And so it basically becomes kind of resistance, if you will, to w, you know, communicating with those, with those hormones in the body. So super, super critical. Again, it's, it's, you know, when you start bringing in things like Leptin and insulin resistance and cortisol and that kind of thing, it's way more than just calories in, calories out because people are like, yeah, I count my calories, I restrict all my calories. And I'm like, Woah. That's actually part of your problem is you're probably not eating enough foods. Your brain's going into more starvation mode and it, it can't signal, you know, your Lectin can't signal the burn fat because your brain is just trying to keep you alive. And that's, that's all it thinks it's doing because you're living in a famine and there's no, you know, there's no food. So super critical again to optimize the body's ability to function the right way. That's really, really the key there.
Nick Hauser: And then body fat percentage, you know, where does all that come into play, where, where are the healthy range for somebody to be in when they are healthy and thin that they can maintain all these levels with the brain and the thyroid and you know, all the hormones and stuff because you know, you see like people who are in bodybuilding competitions or go the pro one anywhere there they might shred down like two or 3% body fat with all the stuff they're taking everything. But even for the general person isn't really great shape. They were like five to 6% body fat. Is there something better? You know, you should you be at 10 to 15 like what's your take on all of that?
Jared McDonald: Um, yeah so it's, that's a really hard thing and until you're getting into like, well okay let's, let's actually back up cause you can be a bodybuilder and you can be at very low percentage or you can be at a higher percentage and be in good shape. And still not be healthy. Right? So it's not only about like how you look because skinny is not healthy, neither is muscular. It just in general. Now when you are a little bit thinner and you have more muscle, yes you are generally healthier. But if you've got gut issues and you've got underlying like absorption problems or you've got an underlying thyroid issue or you've got a liver issue, I mean you're going to have chronic problems. And so you look at a lot of runners for instance, runners are pretty thin people there, their wirey, their muscles are long and skinny and they run a lot.
Jared McDonald: But you talked a lot of runners and they've got gut issues. Just they've got digestive problems and they, cause they're constantly running right there in the stress mode and it's causing some issues with the gut. You look a lot of bodybuilders who used to do be bodybuilders and they'll have big pot bellies, right? Why does it happen? Cause they'd been in this massive stress. So lots and lots of muscle isn't necessarily the answer either. It's optimizing the body's ability to function the right way. So there's a million ways to look at what does a healthy weight. So there's the BMI scale or I just heightened way that's a general guideline that's like, okay, we should generally be in here, but that doesn't take into account shoulder to hip ratio and body percent fat and that kind of thing. So, um, it's really, so it comes down to a couple of things for me.
Jared McDonald: I find it's gotta be simple. Um, when we, when we're talking optimizing health, you know, 10 to 20% body fat is going to, there's a range there. It's going to vary. That's probably going to be a good healthy spot for most people. Um, when you start getting a little bit higher than that, I mean, some ranges say 25% is okay still, but, um, if you've got a lot of muscle tone and you're at 15%, you know, you're, you're okay. And if you want it to get an aesthetic or a look, you could get lower than that. Um, but again, any, any extremes are not always the answer, right? 2% body fat is very extreme. Um, and fat eating fat. Also isn't going to make you fat. You actually need a lot of good fats in your diet. So you know a lot of times you have to cut out some of that stuff to get really lean and that's not necessarily optimizing your body's ability to function as well.
Jared McDonald: So when, when I say I keep it simple, what I help people do, as I say, let's get to a healthy weight for your body and we just look at height and weight and a few other things. And then I say also where you're comfortable because I don't want you like for me if I get too small and too lean or not necessarily lean, I guess in a shredded way, like where you're looking really, really shred it. But I mean just too small, I don't like that. If I'm on the lower end of those ranges, I feel little bit too small and scrawny. I don't have to be on the higher end, so I'm comfortable there because if you're comfortable, you're not going to be wanting to do more. You're not going to always be wanting to lose weight, not going to be obsessing because that is is the emotional component is probably a bigger issue to weight loss.
Jared McDonald: Then a lot of the other issues, if people are obsessing, they have these unhealthy relationships with their body and food and I have to hit a certain percentage of fat and my body and I have to be able to, you know, fit in a certain pants size. I mean all of these scenes counseling, which emotional stress on us, um, that it's really hard and I, and I help people reframe that. We do a lot of mindset work in our program was helping people. My, my background is actually in psychology and I worked a lot with addiction recovery before I even got into the business coaching. That was my, my undergraduate degree. So we do a lot of emotional work with people to help them break through some of these limiting beliefs. Some of these behaviors that they've created, some of these just unhealthy relationships. So I don't actually focus on that. I don't tell people to count calories. I don't tell them to count points and any of that stuff like body percent fat. Um, if they want to do that. I, you know, we talk about it, but I think for the general population,
Jared McDonald: if he is dear
Jared McDonald: is the general portions. Here's generally where you should be with your weight for a healthy range. And I want you to feel comfortable there because most people, let's face it, are not going to be bodybuilders. Right. And most people are not going to be a endurance athletes. Uh, you know, at a high level, the average person, which is who I bring in. I mean I've got people who are bodybuilders and they come in and we help them trim down really fast. But the average person is like, I just want to be healthy and I want to feel good and look good. I mean that's really what it comes down to.
Nick Hauser: Yeah. I think you were, your screen is frozen here. Well I can still hear you though. So then we'll, we'll keep going. It should, it should come back. But you're just like in a, in a front of the Sig. Well, we can still hear you and see you. So that's, I've actually just been holding that position the whole time. Yeah, exactly. Well I think it's really interesting thing and I think, I think in general the, the fitness market has shifted more this way as the years have gone on. But I think if, you know, years ago, especially when people look at bodybuilders and such, it's, it's supposed to be like a really healthy thing. Like, you know, you're, you're exercising all the time and you're eating healthy. Oh, you're back. Cool. Okay. And uh, but then when it comes like down to the sh like getting ready for the show, like the, the more sport aspect of it and, and so the things that you have to do to your body to get prepared for that is like really bad, leaner.
Nick Hauser: Like with Knight, not drinking water and all that stuff. But then, cause I been offensive of friends who have done these competitions and such. And it's the after the fact that you know you can, you can push yourself so far through all that you can not drink water and do all this stuff. But then like after when you try to like go back to normal right after the show, there's next weeks are like hell is your body's is all messed up. Right. So I think it's, I think it's good that people like you were out there who are, who were just helping people be balanced now there, there was always going to be the people if they want to do a bodybuilding, like they can do it right and like we're not here, you know, shit on that. But being able to do what they want, but for the average person who is looking to lean down and get really healthy and enjoy their life, I think what you're doing is awesome for them.
Jared McDonald: Yup. Yup. And that's where they came in. I, like I said, I've got bodybuilders that come into the program and they want to lean down and it's a really easy way to do it though. I don't have people exercise because exercise actually stresses the body out. And the reason why is if people are doing those types of things and, and the average person actually does very similar things to their body that the weight loss or the body builders will do, they'll start themselves, they'll say, I'm not getting the progress I want flat towing. So I got to hit more, more, uh, restricted calories and I got to hit more, more, uh, calories burned in the gym and they double up on their efforts. And what that does, that actually creates metabolic damage. And so then they do that three, four, five, six, seven, eight, however many times throughout their life.
Jared McDonald: I mean, in one year, people will do that two or three times even because you know, January hits and they're like, sweet, I'm on it. And then February hits and they haven't reached their goal. So they double up and then end to February Hanson, they quit and then summers rolling around, they do it again and then falls or on or how did they do it again? They're like, okay, I'll wait until, right. They're doing it two, three times a year even. And then now they're in their thirties and forties and 50s and they can't lose weight at all. And there they've gotten all sorts of other health problems and so it's, it's trying to undo a lot of that damage is what we do in the program. That's why we see people who are like, you look, you help people lose 20 to 45 pounds in six weeks. That sounds like a gimmick. Like that sounds like you're on some weight loss pill that's going to like force my body some weird hormone and like, honestly, no, we just optimize your body's ability to get well and that's why we can lose weight so quickly. You just been doing it wrong the whole time. Yeah, 30 years
Nick Hauser: the wrong problem. Yeah. Like they're looking at the calories and like how much, like how much time they're on the elliptical for and you know, it's like, I can get into all that too. I don't want to.
Jared McDonald: Yeah.
Nick Hauser: But you know, I think it's, it's really, you know, like, I don't know if you've seen it, it's like, oh, we're talking about gimmicks. Like there's so many gimmicks in like the fitness industry. Um, it's like this. Um, it was an Antonym for most, it was like a wiggle board. I'm pretty sure that people from shark tank, smelter day, I'm sure like it, I mean it's, I'm sure there's people who have used it and it's like, you know, a great product for them and everything, but just like the idea that somebody would look at that and buy it and speak with somebody like you and say, oh, this is gimmick. Like, and then I think that the same exact thing, it can be accomplished through, you know, just like wiggling on the board. Like exercise is one part of it. And you're, you're saying like even exercise, sometimes it's not the best thing to do when you're at a certain, you know, space where you really need to when you're probably overstressed. So if you just keep exercising, it's just not going to help you.
Jared McDonald: Yeah. I know somebody who has one of those wiggle boards. I've been on it just playing around with it. I actually use it as more like a skateboard type thing. Um, no, I actually know somebody, I have a family member who's got one of those and I'm like, ah, you do it. But there are chronic diameter. They've done diet after diet. They did the slim fast. They did the beach body. They did every, every year something new comes out and they've done it all and it's, and you know, and they look at me and I'm like, I can help you. There's a lot of weight. And they're like, what? You can't do that? That's too fast. I'm like, well no, it's too fast. If you're starving yourself or killing yourself in the gym when you do it the right way, it's really easy to lose weight that fast and very easy and keep it off. That's the, that's the key is you gotta be able to keep it off. And if you're doing one of those, one of those gimmicks or one of those quick quick fixes, you're never going to keep it off because you've, in order to the weight, you've got to keep doing what helped you lose the weight. You can't drink shakes everyday for the rest of your lives. Like you just can't do it. So you have to eat real food. Like it's got to come down.
Nick Hauser: That should make things another one of them.
Jared McDonald: Yeah. It's only, and if you look at the, I could go for hours. Um, it's insane what people will do to their bodies through health shakes or foods. It's crazy. So anyway.
Nick Hauser: Yeah. Well, so I guess to frame everything you've learned and experienced through your initial niche, helping them and kind of swinging back to the business thing. Well, it's like, well, number one piece of advice you could give to a member of the accelerator program right now.
Jared McDonald: Yeah. Um, I'd say just do it like I was a total analysis paralysis guy and I still, I'm still trying to break through that. And, and the key is, is just do the work. Don't overthink it. Like when you get into the program and they start picking a niche, even in the weight loss niche, I was like, okay, should I go? I'm a type one diabetic too. So I was like, should I go for diabetics because I've got my experience, should I go for men and women? I was like, no, just do weight loss. Like just start there and go for it and you can evolve later. Um, cause you're never going to get it perfect at first. So do the work and just start like just do it. Um, I think that's really the key. Don't overthink it and uh, you'll learn along the way. That's the only way to do it, you know? So that's probably the other thing I would say.
Nick Hauser: Yeah, it's good advice. And closing out here too. Where can people find out more about you? If they, if they've heard anything we've discussed here and they're like, there's something wrong with my metabolism and I need to lose weight and I'm sick of going on the, the wiggle board thing. Or they shake the shake weight and all that. Like, where can they find you?
Jared McDonald: Yep. So reboot my metabolism.com a really simple reboot my metabolism.com you can watch my case study video there. My email's on Mary. You can schedule actually your straight from the website and uh, that's probably the easiest place.
Nick Hauser: What else in Jared has been great speaking with you and look forward to seeing more success moving forward.
Jared McDonald: Yeah, absolutely. Thanks. Next pleasure speaking with you as well. Take care of it. We'll see.