Nick Hauser: Welcome everybody. Nick Hauser here and it today's customer interview. I'm really sitting down with Gabrielle [inaudible]. Uh, first of all get real Harper said that correctly. How are you doing today?
Gabriele Grikstaite: Good, thank you. It was good. Nice try. You did it so close to perfection.
Nick Hauser: Maybe 90 at nine out of 10. Yeah. What else can we really, interesting niche. She helps high end fashion brands double their online revenue in three months or less. And she actually joined consulting accelerator back in August of 2017 and right before she joined she was working a corporate job which she left. Now she's looking for a little more structure and to join consulting accelerator and up until this point now, this past February in 2019 and you hit her first $15,000 month and just seven days now here into march, she's already had 10. Kay. So the, the momentum is rolling and she's made this transformation and really put in a lot of hard work and effort and along the way, which is an important thing that we want to highlight as well is that you overcame a lot of personal challenges. And you know, it wasn't all just, just roses and rainbows, um, to get here. She really worked hard on both sides of the business and also personally. So we're going to jump into her whole transformation to hear a story and really get a good understanding of, you know, how somebody else can make a transformation like this. And then also what she does for her niche and how she services then. So the first thing, just before you joined, you know, I mentioned you were at a job. Can you kind of touch on what your life looked like?
Gabriele Grikstaite: So, um, my life before I joined, I had just quit my job, my corporate job, and actually I had moved back into a, with my parents to be able to make it on my own. So I had like huge student debt. I didn't really have any structure of what I was doing. I just knew that I wanted to make it on my own. Like I just couldn't imagine myself being employed again. Um, so I had my first clients and I was doing everything that I could on a, I guess ordinary freelance basis. So as taking clients in. And I solved problems for huge clients and huge companies, but I just didn't feel secure at all because it didn't know, like I felt like I was taking on huge challenges and solving huge problems for companies. And then when I was done, I was just starting all over again and it was like, it was so hard to navigate through it and I felt like any day I could be you, but I had like five huge clients and I had a lot of income.
Gabriele Grikstaite: I had like no clients and I didn't really know how to structure that. And also it didn't know how to manage my time or how to sell my products in a standardized way. So I often solve like very different problems for very different clients and I was so stressed all the time. Um, and like everything was just such a mess. So I thought, you know, this program does seem to have all of that structure and all of that. Um, the whole toolkit, I needed to structure my business and actually make it grow in a good way where I could follow myself. Um, so that's what I thought. And also I didn't know a lot of people who were self employed at that time. So when I left my old job, it was a very corporate environment and everyone thought it was kind of crazy because they didn't know anyone who would like leave a corporate job to just, just be a freelancer.
Gabriele Grikstaite: They were like, you know, are you throwing your career away? Like what's happening? You're supposed to like be called bread, stay here, get up promotion, eventually become whatever manager, partner. Like, you know, it was just, it was just the wrong audience to talk to about these things. So I also really needed a community of like minded people because I didn't know anyone among my friends or family or colleagues who actually had any kind of experience with this. Um, so it was really nice to know for me that they were like thousands of other people who were in the same journey and who kept encouraging each other. Um, and could also answer basic questions like, how do you price things, how would you structure things, how do you structure your time? And also the whole part about personal development I think was really important because no one is really taking care of that for you when you're self employed. So you kind of have to figure out a first step is figuring out what do I actually need to grow? Not a lot of people can help you figure that out. So I think it was the whole thing that actually caught my attention.
Nick Hauser: Awesome. Yup. And, and to, you're working at one of the big four firms, correct? Yes. And Kpmg, yes. Yeah. And so that's coming from a, you know, probably like the, you had to think like your classic corporate environment because we had somebody else in one of these interviews who came from Goldman Sachs and she was describing what a day in the life would look like. And so we're, what were you doing there exactly two before you made the transition? So
Gabriele Grikstaite: I was a am I Putin consultants and I did all the marketing materials and go to market strategies and supporting as the business lines. So, um, big consulting houses, especially like KPMG, they have a lot of different service lines. And doing different things for different clients. And I was kind of in the center of that, providing all the materials they needed, activating all those sponsorships. We needed to have a good brand from outside, um, supporting businesses when they needed like business units, when they needed to make a good sales materials, good pictures for clients. Um, and I was also on the team. I actually rebuilt the whole brand in the Nordics. Um, so I was there when had to make it the first marketing materials, make the structure, make the Goto magazine strategies, build CRM systems, all of that. Um, and at some point it just got really boring.
Gabriele Grikstaite: I was like servicing 500 people every day doing different things. My mailbox was flowing over and I wasn't even stressed. I was just so bored. Like I could just fill out marketing materials one after the other and I was just not satisfied at all. Like it would take, I mean, I've been there for three years. It would take like three people to fill my position because I had so much knowledge and I was becoming so efficient at my job and I was just realizing that, you know, no one should be bored in this position. Like people should either be stressed or frustrated or something, but it shouldn't be boring. You know?
Nick Hauser: So you join and then we get you to do as our members know. But if anybody else watching it is we get you to focus in on a niche and pick a group of people that you're really interested in in helping and understanding their challenges. What did that process look like for you coming from the background that you did?
Gabriele Grikstaite: Oh, it was terrible. It was not good at all. I would say that actually one of the hardest things is to unlearn everything I've learned because I come from a very classic example of how you take the corporate journey. So I've gotten to the right schools, I've taking my bachelor's degree. Then I took my master's degree. I had a lot of international experience as well in my studies. And what you do not learn in all of these things. And I've even taken entrepreneurial courses as well in university, but you just don't learn anything that is useful. You learn a lot of high level things and you'll learn a lot of general things. But when it comes to specifics and executing, like none of that is really valuable. And I think a lot of mindset and a lot of, I was just stuck in so many different levels.
Gabriele Grikstaite: So I think I had to unlearn a lot of things before I was actually able to take action. And then I also had a lot of prejudices about my niche, so I was taking on a lot of clients and I was taking on, I was looking for niches within industries that I thought were profitable. So I was looking at tech, I was looking at entrepreneurs, I was looking at, yeah, I think primarily tech actually. And then I was looking at some kind of sustainability related companies, but I just realized that all of that was actually extremely boring for me. And that's also like when I worked at KPMG in all the service lines, I was helping, like none of them were actually interesting for me. I thought it was quite boring. So just I've got stuck every time I tried to approach a niche that I didn't really like, I didn't really find interesting.
Gabriele Grikstaite: I just thought that they had a lot of money and then I could get, uh, you know, some kind of Nice agreement with them. Um, but previously I've worked with the fashion industry on and off on the business side. Um, and always once in a while, like someone would call me and ask me for a little bit of advice or a little bit of help and usually they will get back to me like in a month or so it'd be like, you know, that was amazing. It just works so nicely and like, no one has ever done this for us and no companies understand us the way you do. And I was always assuming that because I had previous experience working in the fashion industry, that that was a general tendency, you know, that everyone wants to work in fashion. No one gets paid properly working stem like it's not a really nice environment always to be in.
Gabriele Grikstaite: And I had a lot of these prejudices that kept popping up and blocking me and at the same time, clients from that particular industry came back at me. So like I had clients approaching me and I was like not really going for it because I didn't think that they would have the money to pay. Right? So I kept looking for neutrals elsewhere and it took me forever to finally sell down and decide that if I find a niche that I actually enjoy working with, with an angle that I enjoy working with, because I'm very commercial and I love marketing and I love planning out go to magazine strategies, I love executing it, but I love doing it for creative industries as well. And when you have that approach and you can actually deliver value, then it's another position you put yourself in. It doesn't matter what the niches, and it doesn't matter if you presume that they have the money on the ad, they will find the money when they see the results.
Gabriele Grikstaite: Um, so it was actually a very tough journey. I just, it just didn't fall into place at, at one point I had this, uh, fashion customer fashion company and they kept asking me to do weird things. So I would go to a meeting and they were like, we need a brand recipe. Like you have to tell us what our brand is about. And I would, you know, come back a month later to another very big meeting and deliver like this amount of documents and be like, this is your brand, this is how it should be. And then I would come back like three months later and they would be like, oh, we need help with like activating some Instagram shopping function. And I would be like, so what happened with the brand strategy? Like why did nothing happen? Like, you know, it was still weird and they kept asking me for this like small things and I was like, something is really weird.
Gabriele Grikstaite: Like, because like keep delivering it, but they don't really act on it and they're just asking for random stuff, but I don't know what's happening. And then one at one point I just walked into the owner's office and I was like, you have to tell me what the problem is because I feel like I'm curing a lot of symptoms but we're not getting to the real cars here. Like tell me if you could pick anything I could help you with, like what would it be? What's your biggest problem? And that's actually where it started because at that point I had kind of drifted away from consulting accelerator and I was doing my own thing. I was just trying to do a lot of work and freelancing and just actually keep, keep myself afloat because I wasn't earning a lot of money at all at that time.
Gabriele Grikstaite: I was barely getting by. And then at one point I was so exhausted, so I just decided, you know, I'll stick to consulting accelerator one hour a day and like I will do as much as I can, just one hour a day. And at one point I came to the market research pad and it was like, okay, I only have one hour left today. Like, how do I approach this? Because I just couldn't handle anything more. And I was like, okay, instead of sending out a lot of questionnaires, I'll just go to the client that I love working with the most and just ask, you know, the owner, like I have the SOS way, way, make a big deal out of it. So basically just open the door to the office was like, tell me what you need and I'll see what I can do to fix it.
Gabriele Grikstaite: And that's how it started because it actually answered all of my questions. Um, because they assumed that they knew they knew what to do and they assumed that if they just hire me or other consultants or agencies and ask for specifics, then they will solve the problem they have. But the problem wasn't the problem. They thought. So it was, you know, they were just less a lot of money and effort and asking for all kinds of random things that didn't really make sense. Um, and from that point I actually started sculpting most services and also going back to previous clients and asking around if, you know, do they have, do they have the similar issue and you know, could it be a way to figure it out, this and this and this way. Um, and so far it's just, it's been going great. So I'll continue doing that.
Nick Hauser: That's awesome. So essentially you're working your corporate job, your board, and then you left the game, more structure to go on your own, you're freelancing and you were going after niches what you thought it could be more profitable or they could pay you what you wanted to charge, but then you wind up again board. Yeah. And then along the way though, you, these clients you're working with kind of in a general sense, you're helping them with a few things whenever they come to you and say, hey, we need help with x. And then we got to the point where you kind of nailed down and say, Hey, what is the problem here? How did these like fashion brands initially get in contact with you while you were doing some of the other, other work?
Gabriele Grikstaite: Yeah, so it's, so Copenhagen is a very small city and it's been very random. So, um, actually my first client wasn't a fashion brand. It was the Danish adds foundation and it was because I was very shy about quitting my job and I actually kind of felt like a failure because everyone else could stand, like it was a terrible corporate environment and everyone else could handle it. And I felt a little bit of shame that I couldn't, like I didn't want to. And it wasn't really because I couldn't handle it. It was just because I thought it was madness. Like I was, you know, I, it's, it just doesn't make sense for me at all. Um, and then I was at a dinner party and I told one of my, I always till three people that I was quitting actually. And then I just told randomly to one of my friends.
Gabriele Grikstaite: And then when I quit a week after the Danish adds foundation because called me because they've heard from my friends that I quit and that, and they had a big project that he needed me to, like they needed someone to take care of. And I saw, I just got recommended. And that was actually a project for a lot of, um, access to are dealing with, um, how would it say that, like crafts, so not so some of them were actually, eh, fashion designers and jewelers and that kind of a little bit roll done because I was helping them. Um, I was helping them commercialize their products and helping them drive sales to that products initially. Um, and I was helping them communicate how the Danish adds foundation enabled them to do that crafts and actually commercialize it a little bit. Um, and then randomly at the hairdresser's actually I was talking about what I was doing and there was a lady there who was like, oh, that's really interesting, you know, um, you've helped all of these creative people, you know, commercialized.
Gabriele Grikstaite: There are things like, I have my own jewelry store, can you please come by for coffee? Nice. And then it turns out that she has a huge jewelry store, which is pretty big and famous. I've never heard about it before. And her husband's brother has another jewelry store down the street, which is also pretty big and famous that I never thought I could, you know, get into contact with. And once I solved a case for, uh, this lady, um, their sales just like, they increased like crazy and we all the collaborator for two months. Um, so they were kind of shocked because they have had, like, her husband is actually from the advertising industry, has been a huge executive specializing in jewelry advertising. So He's been running the business with her and they haven't ever reached the same results as they had when they worked with me for two months.
Gabriele Grikstaite: So they were quite surprised, you know, that it could just, yeah, it could just explode that fast. And I just didn't think, I thought it was kind of a hobby project because I enjoyed it so much. So it's just like, this is not super business, this is just whatever. I just do it for the fun of it and we're just having a great time. And then a couple of months after they recommended me to another client who owns a fashion company and then the bowl has just kept going. So actually even my foam of the partner for my department at Kpmg, uh, she actually called me two weeks ago because she left as well. And she was like, you know, it's, it's crazy what you've done. And when we worked together, we worked together for two years. The hierarchy was so we were so detached because I was at the very, very bottom and she was at the top.
Gabriele Grikstaite: So, you know, we never really discussed anything. I like, it was very, very formal communication. And you know, that was one and a half year ago and now she's calling me me to go grab a coffee and you know, tell me, tell her what I do because she might have a lot of clients who actually need that. Um, so it's just, it's just about structuring and actually choosing something to stick to. And I think for me just was so lucky that I was able to do something that I actually really enjoy doing as well. Yeah,
Nick Hauser: you can tell the way you're talking about that you really like it versus the other stuff.
Gabriele Grikstaite: Yeah.
Nick Hauser: So when you got to that point, okay, this makes a little more sense now when you got to the point where you got to open up that person's door and say, hey, what is the problem here? You mentioned that they, what they thought was the problem wasn't really actually the problem. What was that and what did they think it was and what did you really know? It was like, what was going on?
Gabriele Grikstaite: So, um, yeah, I've done a lot of rebranding throughout my career and this particular company was also going through a phase of rebranding. So here in Denmark, they were so cool five years ago, like they were, and they just made this fashion like a piece and it just exploded. So like all the fashion bloggers and vogue was calling them and everything just was crazy. Um, but then it stopped and they tried to commercialize it and they just couldn't really reach, like a breakthrough in the market and they felt that the market was actually tired of them and the brand that they were. So they were looking to expand to other markets and they were looking to find back to the DNA. They had been back and forth, switching designers, switching employees, and they just couldn't really find the formula to get back to where they were before.
Gabriele Grikstaite: And it was part of the process that they wanted to expand their business. So they had a lot of business by selling close to retail stores and then they had a little bit, uh, for their own website. But that was, uh, at that point losing them like it was costing them more money than they were earning from it. And they were asking me initially to streamline their brand more on a higher level. And then at one point they were like, you know, you've done a lot of digital stuff. Maybe you can help us sell more online because that would be really great. That's where the profit margins are. And I was, I said, well sure. I mean I can definitely do that. That's not a problem at all. But then they kept asking me to do like fractions of that task. So they were like, okay, can you help us get more followers on Instagram? Can you help us activate the shopping function on Instagram? Can you help us? Um, structural workflow, like how, which types of photos should we post? Which type of filtering functions should we use? And at one point I was like, this is like, this is not how it works.
Gabriele Grikstaite: Um, so at one point I was like, something is really wrong because they have a, an employee who like overworked and stress and they have like, and that business unit, like they had one employee who was super overworked and stressed and the business unit was just bleeding money. Like it didn't earn any money. Then they were posting a lot of things and their social media, which wasn't available for purchase on our website, but they wanted to use the correct filters. And I was like, you know, this is, uh, this is just huge. Like there's so much chaos going on here that we need to figure out the basics first before we can talk about rebranding. Like, you cannot rebrand anything that's not working. Like, or maybe you just don't need rebranding. Maybe you just need to make it work, you know? Um, so we, um, so what I did for these clients was I said, okay, I can do this at a very reasonable cost because I need the experience to figure out how to nail this.
Gabriele Grikstaite: Like huge problem, but I need full permission to do it my way. So I need your permission to enable me to do whatever I want, like, and I need three months and I promise you that I will double your revenues. And, uh, I remember I worked, I worked until the owner and he was like, fine, just cleared with our CFO. And I walked into the CFO when he was like, he was just looking at me like, you know, it was a little school girl being like, nice try. Like you can try if you aren't, but you know, we've had like, we've been in this game for five years, we've hired agencies on and off. We've had so many employees, we've had two other agencies doing some part of the task. And by the way, I'm leaving, he was leaving for like, um, he was taking a leave for two months.
Gabriele Grikstaite: So he was like, you know, you will not even have me to help you. Like who will calculate all the costs and the prices for you. He was like, but if you want to you can just do it. Like, you know, you can have my office and you can sit here and work every day. That's fine. And then I actually just drafted like all the numbers and drafted my terms and then I left it on his table and I was like, that's fine. I'm taking it off. It was like, we're doing this. I know this can happen. Um, so for three months I was just, you know, disecting all of the business and actually figuring out what's happening because I know a lot, a lot, a lot of retail and fashion companies have the same issues because competition is super fierce online, but also your margins for your products at better online.
Gabriele Grikstaite: So if you can really nail the online sales part, there's also where the future is because a lot of retail stores are struggling. So it's a huge issue for all business owners. How to actually get through that barrier where you have an web shop that is functioning and it has to be at least 60% of your business in order to balance everything out. So it was, I knew I just had a really, really good case, but I also knew that I didn't have a formula on how to solve it without me being involved because I didn't know all the pitfalls. So I couldn't really outsource, you know, the majority of it. But it turned out that we had to close down the old website and I actually managed to build three new ones in one week. Um, so what we did was we restructured everything, like they're selling to different markets, so the different markets have different seasons and obviously you want to offer products that are suitable for the season.
Gabriele Grikstaite: Eh, you want to offer as much as you can, unlined and make it available through your, like when you market things, you want those things to be available online. So it's actually not that hard, but apparently it was actually something they were dealing with because they couldn't figure out to structure how to order products, how to sell them through which channels, how to price them. Um, also the employee was really struggling because they only had one employee and she doesn't have the commercial experience. So she was more creative and she was struggling so hard to figure everything out. Like it was just too much of a workload for her. So we had to overall be very much more structured in the business and putting so much structure in place so I could take, you know, a step back and only execute on the marketing things.
Gabriele Grikstaite: Um, so it's been a huge learning process and a huge case. And after three months we did the impossible. Like we, we haven't, like they haven't had that high sales numbers ever. Not even when they were like on top of their game. Um, and the CFO could got back from his two months leave and he was just like laughing and smiling all the way back to his office. He was like, this is like, I did not believe you at first, but I can see the numbers now they're here. And the second issue was now we don't have enough product, so now we have to order more stuck. Um, which is good, but it's kind of hard to keep the sales numbers up when you know, it's basically almost sold out.
Nick Hauser: So it sounds like they, they, a lot of the things they thought was the issue. They thought that they are there. Mark was tired of them. They thought that they needed to reinvent themselves somehow to get back to what they used to be. But that wasn't the case. It was some other foot, more core foundational, fundamental things that it seems like you were helping them with. What was that one big problem? When you, when you said that that owner, hey, what does, if I had helped you with anything, like one thing, what would it be? What was that like? That line that he said too or she
Gabriele Grikstaite: said to make websites sales profitable.
Nick Hauser: Oh, so the online sales. Okay.
Gabriele Grikstaite: Yeah. Yeah, because they were spending, like they had hired this crazy develop a guy who was charging them per hour crazy amounts. And when I looked into the website I could see that to develop, okay. Actually it had like given himself admin rights and luck, the whole business out from the back end. And he was just charging for every little piece of like a thing he would make on the website. So I was like, you know, we have to get rid of this guy and have to build a new website and have to be able to have this in house because it's like fashion moves too fast and this guy would be like available online two hours a week and get back on email, you know, and schedule a call and charge you for the call. And it was just like the worst setup ever.
Nick Hauser: It's funny. So yeah, probably just charge you every time any little change need to be made, but just in a very slow, tedious way. Yeah. Okay. So you worked with these people for three months, you got them awesome results. Now, what, what helps sort of happening next as far as, um, you on your own end for your business? Like how you started speaking with more fashion brands and enrolling them or do you need to help work with them? What did that look like?
Gabriele Grikstaite: So, uh, right now I'm still struggling a little bit to figure out how I detach myself more from the core work. So I need to craft my offer in a way where I don't spend that much time. Um, and I also need to reregister my company because it's growing. So, Eh, that's taking me a little bit back time wise, but it's of course a huge progress. Um, and then actually am looking very, uh, more narrowly and more specifically because they're like industry associations where, you know, there's a huge cluster of potential clients. And then also, um, I've been in dialogue with some former colleagues and network because I know that that's a huge market opportunity in private equity funds who buy up like specific companies and they want to, you know, increase their revenues and pump them up to totally in order to sell them again.
Gabriele Grikstaite: And for me, that would be the best case scenario to have a couple of those clients because I can be more top strategic because now I know how to do things. Um, but it's, um, it's very, I mean, the thing is not everyone knows that they want to double their sales or, you know, not everyone knows that that's the way to go, but especially private equity funds, that's the thing they do. Like, they know that they need to do it. So that would be the obvious next step for me. And I have, um, it's, it doesn't really work that well with like Facebook ads and, you know, classical outreach to those kinds of people. So you kind of have to go through your network and have to present what you've done. Um, but if you do it the right way, um, it's another scenario because now I come with results and I can show my results and I can have a structured offers. So I don't feel like I'm getting, you know, pushed from one side to another. Um, with like crazy demands. Yeah.
Nick Hauser: So like you said, there was initial verse, Fashion Glides and such to was more of a personal network and word of mouth and, and sort of your work with them more closely. And it wasn't like you were doing any kind of hardcore outreach or Instagram lives to get these people.
Gabriele Grikstaite: Not yet, but also just because it didn't have the time. So I'm trying to restructure my business because I really want to make it grow without it being limited by my time. Right. But I think for me it's takes that I, I need to take one step back and re scope everything before I do more outreach because now if I on board one more client, the way I'm doing it now, I will be swollen. Like I will not have the time. Um, and also because one of the biggest things that I haven't really cracked down yet is fashion moves pretty fast. So you, and I don't know if that's a limiting belief because I haven't tested it yet, but for me it seems that you kind of have to renew at least your advertising and you have to, you know, be on point. Like if the weather's bad you need to push some clothing items that match the weather, you know, if it's somewhere you need to, you know, push clothes that match that.
Gabriele Grikstaite: And I haven't really signed the formula for how to optimize that yet without me being involved because usually it's an estimate of a price. Like how much do we earn on these items, how much advertising spent is reasonable, which market should we go to? This is like the, one of the clients I work for now is a global, so whenever you do anything marketing related, you have to be, you have to do with like at least into categories. Like, so this part of the world where in summer now, this part of the world, we're moving towards ultimate like this part of the world we're moving towards. I don't know, I just haven't found a way to make that automatic. Yep. Or like to make a process around that yet. So I think that might be the next step before onboard other clients because imagine if it would have to global clients who all want to, Eh, you know, restructure everything and do local marketing. That might be, you know, a little bit too much for me to handle as a one person. And usually this is what these types of clients, what clients want because there's no need for them to always stay local. So obviously want to digitalize because they want to reach a broader market.
Nick Hauser: Yes. Yes, I have you, have you thought about, you know, some of the pieces that, cause when you're coming in to these, these companies and working with them, are you working with like a team of their employees or at least one other person and you're doing some things and you showing them how to do some things?
Gabriele Grikstaite: Eh? Yeah. So I've tried both and I tried. So when I started out initially I was just trying to diagnose their problems and figure out what the main challenges were and some challenges were that they just didn't know how to use the tools that they have available are the problems were that they don't have the time and when it's because they don't have the time, I can of course help, but that's not usually where I want to put my effort. I want my effort to be there where they produce the best results. So I would usually split it. So what they didn't, I mean if they didn't know how to use Instagram correctly, I can just teach them how to do it correctly because they can definitely handle it on their own. But then there's some streams that they will never be able to learn. Like they will never be able to learn how to put the best marketing strategies together. A how to execute paid ads in the best way. So I would do that for them. So it's small like done with you. I guess
Nick Hauser: you wouldn't be able to figure out the ads if you were helping them along the way do it.
Gabriele Grikstaite: I think they could at some point but not at the very beginning because most of these companies, they're very creative and they're very much in touch with the product side and the science side. And usually they built a website that is pretty, so usually they have a pretty website that is no good fun line sales and then they will be like, so we tried sending out emails and we tried just figuring out Instagram and we tried posting a lot of content on Facebook and no one buys and obviously this media doesn't work. And then you're like, well you know, it could have worked better if you had a website that was a web shop. So you know now you're directing traffic to a site that is kind of a display window for your brand like, but people are not able to buy it. So like you know, I wouldn't bet on putting ads out there at the moment.
Gabriele Grikstaite: So usually it takes for me to go into the business and restructure their foundations and then actually make a platform that is feasible for them and then try to run the first ads. Because um, for these clients it's sometimes really hard to put on formula what works and doesn't work and you have to be a little bit of experimenting and your approach before you can have some kind of clue of what's working. And in that phase it's impossible to say like, and they don't have, it takes a lot of knowledge like I've made, I've been a marketing consultant for what, seven years or eight years. So you know, I have a lot of brand of inflammation that like it could be this or it could be this, it could be that, but we have to try this and this and this to know. And it's just really hard to give that information away when you don't really have the exact answer yourself at first. So that's what I'm looking to find because obviously there must be some kind of formula of how to test these things. I'm just not there yet because I feel like I'm experimenting all the time, but what I do is really working and so I just need to figure out how, how to make that, you know, into some kind of product, a formula that other people can use.
Nick Hauser: The way you're experimenting and figuring out how to get to the solution or are you doing that in a systematic way?
Gabriele Grikstaite: Yeah, I am. So I'm usually asking my clients and different questions to kind of diagnose where they are and what works and what doesn't work. And I also always ask them what they've done previously and what has worked and what hasn't worked. Because a lot of the times, so a lot of the times they have a lot of issues about their messaging being old or like they feel like they need to be rebranded or they need to explain people again what they are about. Um, and it's usually, it's just through random stories that you kind of figure out what their client base is and you know, what, what they've missed out on. So, for example, one of the clients, a jewelry store, they've been very hesitant about, uh, unlined marketing because they think it doesn't reflect the, the quality of the jewelry. Like they feel like a person has to come inside the store and feel and seed uninspired.
Gabriele Grikstaite: And then I asked him like, so what have you done to get people, you know, to come to your store because people don't automatically come like that stores in a backyard. So you really have to know the store in April to like enter it. And I asked them, so what have you done? Because you like, you wouldn't be able to see it from the street and people are still coming in and you have a business. And they were like, oh yeah, we posted this ad in a magazine and it's working really, really well. And then I was like, so why should it work in a magazine but not unlined? Like, I don't really understand this.
Nick Hauser: Anything. If you wanted to get even more of a visual, a piece of jewelry, it probably would come with a higher, better photo on line.
Gabriele Grikstaite: Yeah, exactly. Um, yeah. So it's all about just diagnosing and also sometimes I'm also like overcoming limiting beliefs among the clients because I don't know why, it seems like sometimes digital is like overwhelming for them and they don't really understand that. They just know a lot of other people out there using it and a lot of other companies are competing and it's hard, you know, everyone thinks it's so hard to compete online and they haven't tried like, and they just didn't have the right guidance. But eventually they will. Like if a jewelry store that is placed in a backyard does not, you know, implement online as well, like an online web shop as one of the core business units, it will probably not be then five years. Like it has to really do something extraordinary to stay. Um, so that's also what I tell my clients.
Gabriele Grikstaite: It's like you cannot ignore the future. Like, and I can even show your data from like, oh, reports all sales. Like it's not something I come up with because I want to sell your product. It's just, that's how it is. Like you cannot avoid it. So you can either you know right along now and do it in a very fair way because you're not losing, like you're losing money by having a website you've paid too. And like using ads, like if you put a lot of money in printed ads that you think will work, you might as well, you know, put it digitally, we can actually monitor if it works. And so it's also a lot of convincing involved. Actually.
Nick Hauser: It sounds like you have some of the the pieces there though.
Gabriele Grikstaite: Yeah, I sh I should have. I hope so.
Nick Hauser: For example, because I mean that's, that's kind of the next like um, direction where to go was it, and what like what do you actually do for these people, how do you help them? And you kind of started talking about some of the early stages. You sit down and, and so let's just go back and forth because there's things here that can easily be a help you scale your time more. It may not be all at once. You just step away from everything and like give everyone everything to do. But it can slowly be taken away so you can start testing some other things to improve the ability to let them get it on their own. So like the first example you said, you know, we come in, you sit down with a client and you get to understand like what they've been doing in the past, what they're currently doing, their foundations and all that. How long does that normally take you? Like you have to sit down with them and speak with them for how long?
Gabriele Grikstaite: No, no, no. I just like, I send them a questionnaire.
Nick Hauser: You're already doing some of the sun. Yeah. Yeah. And then what's the next step?
Gabriele Grikstaite: Then the next step is I clue. We sit down and talk about the questionnaire because usually they have overlooked something that I have to dig into. I like, are you doing to in person? Yeah, I am.
Nick Hauser: And could, could you do that over like a video call?
Gabriele Grikstaite: I definitely could. Right now there's actually no use. I mean I could do it, but my one client is like 100 away from the other client and I have two in my neutral right now. So like it's, it's not a big deal, but I went, I went to expand. I can definitely do it by phone. It's just very important to just have some kind of communication because when you write things, and especially with creative people, it can either be like you get answers in one sentence and you can not use, like you can get an idea of what's happening but you cannot really use it all. You get like an essay was all of creative input and they will be like, oh we didn't use the right colors or we didn't use the right font or we didn't, you know, and you're like no, no, no. That was not the question. I actually asked him third specific question
Nick Hauser: and then, yeah. And what's the next step after that? Once you guys have that kind of review chat of like we'll call it the foundations with where do you go next?
Gabriele Grikstaite: Then I will see if I can jump directly into solving like the marketing, like if I can directly do that marketing and make it profitable through my cutting Oli, or if we have to take a step back and rebuild something or rethink some structures. Um, you know, when you, um, for example, if you sell the jewelry, it's, um, it's like every jewelry piece is unique and then you have to have the whole process of taking a photo and you have like, it takes a long time to make it available online. And if you sold it in your store in the meantime, then you kind of don't have a product, a lion suit. It's very basic, but you just have to get some structures in place. Like, so can we take this jewelry out of the store while we sell it online? You know, so we can test if it actually works or should we, and a lot of the times people don't even think about pricing like an actually calculating what the revenues are for selling in store are selling online or selling through retailers.
Gabriele Grikstaite: So sometimes it's also just actually saying that, okay, yeah, website works. Everything is good. What I can do is, you know, I can do some digital marketing and make it work even better, but then I need you to calculate what you sell the most online and put more of that stuff up there because sometimes people are also like, oh, so we're selling a lot of rings online, but so now we should definitely sell, you know, necklaces and that's, I mean people that just stuffing a natural in sales because they think they have to push themselves creatively. So that's a lot of that issues I encounter. A lot of people think they'd have to be more creative and artistic about what they do, especially in fashion and jewelry. So they think that they need to always move and always renew themselves. But the market that they haven't even really tested the maquette yet. So the market gets really confused with everything is new all the time. So usually I'm just the boring person that comes in and says, no, no, no. We need to like take it easy. Everything is good. We just need to make more people aware and then when more people are aware they need to be able to buy your products, it's not that hard.
Nick Hauser: So the next step after you speak with them, no, they fill out that questionnaire or a survey and you kind of speak with them. How do you determine on your own, do we go straight to running some digital marketing online or do we have to step back and I work in some of the foundations.
Gabriele Grikstaite: It's, it's actually very easy. I just always ask them, uh, uh, I mean because then the platform that I work is what is the website. So I always ask them, who built your website and which platform did you use and what do you do when you edit your website? And then they are only maybe two or three websites that people generally use, like platforms that people generally use. And I mean if they write that they cannot edit it themselves, then I already know that something is wrong. Then we need to take a step back. If I can see that they can do everything themselves, that they're using a platform that you know, has the benefits that I'm looking for, then there's no problem, then I can just, you know, set everything up and we're ready to go.
Nick Hauser: No. Could you show him, show them first off based on that questionnaire, how to diagnose these things themselves and ask themselves these questions to determine they should I go to paid ads or not. And then if it's not, can you show them how to set up and edit the platform that you prefer to get the ultimate result?
Gabriele Grikstaite: Yeah, definitely. So that's the next like wave in my own business. So, um, because I've also been back and forth between platforms and now I've chosen the one I prefer. So I'm also, um, what I want to is for one of my clients that want to be the one who does these things still because I still learn new stuff and I want to be on top of my game before I outsource it to anyone else. Um, so, but I'm taking a lot of other stuff out on an ongoing basis from my end. So for example, when I started with are my clients, they had huge issues with customer service and I was like, you know, I cannot do anything for you unless you fix that. I can, you know, I can refer you to the right person who you can hire, I can show you the right software, but you definitely, you know, you need to take care of this because otherwise my job is not done in a good way.
Gabriele Grikstaite: So I think it's, but it's for some, for some things, it's still a matter of me knowing every small detail, every small detail because, um, sometimes it is actually very, very small things that makes it, that make a huge difference. And I have to be able to know what these things are. Um, and I've only been working with this niche for maybe in this way for maybe four months. So for me it's still quite new and I'm not very comfortable about not to knowing everything technically, but I don't feel that I need more than maybe one or two months more to be able to actually tell my clients what to do themselves.
Nick Hauser: Yeah. Cause you can see what's happening here. Like the next step from there would be is once date of termination I go to paid ads or not. If it's not, you're showing them how to set up the platform of choice, edited, that'd be confident moving forward with that. Then you show them how to optimize the digital marketing. Then you're showing them how to stay focused and you know, test different things. But also if one thing's working then stick with it and not throw a bunch of other products online, like jewelry for example. And then you're showing them how to calculate their numbers or you're kind of doing it with them so they can see you're really helping them with more than marketing. Like that's like that's a county now and everything and that's, that's exactly what we do. What happens when people are working in a niche and to get deeper and deeper.
Nick Hauser: It's never just one thing. Like if they just need like some help editing a website that would have been able to figure that out. You're helping them at least identify, hire, train, ensure that they have good customer support because that's part of the foundation. So you can see that these raw materials are here for you. Once you, you know, work with a couple more and figure some things out that you can definitely transition to step away a little more where you're still in communication with them cause it's definitely important. But your time is freed up a little more to focus on just speaking with more and trying to help more and widen your audience.
Gabriele Grikstaite: Yeah. So that's the beauty of it because also now I'm solving a much bigger problem or like a much bigger case. So obviously my fees and commissions a bigger now, but it's also now I feel like it's serious business because it's a business unit I'm building for them and you know, it's revenues that they can pay salaries to the, you know, employees with or whatever they choose to do with it. And it's a totally different game and it's also so much more fun because you're also going to have a lot more to say. Um, so it's definitely, and it's beginning to feel right because before when I didn't really have a niche, I was like, I felt like I was like with this case, like I was doing weird things and I was like, I don't really make a difference or like maybe I do, but I'm not sure what to measure it on or like I just feel like someone else's like pushing me in different directions when out. Like I'm the person who knows what to do. Like I'm the person who can,
Nick Hauser: yeah,
Gabriele Grikstaite: yeah, exactly. Yeah. And I have the authority and I can get more budget, I can get more help. You know, it's another, it's another playing field. So it's definitely much more fun now.
Nick Hauser: Yeah, definitely. So that's cool. We talked about how you got into this, so you kind of help these clients and we're going to be looking to go to with it now. What were some of those things too? Because we talked about this earlier for, for our members, you know, so that like from a high level, we just shared this whole story. It looks like, you know, lady at successful corporate job leaves or it's business, you know, picks the niche of her dreams and it starts working with them, helping them. And now she has a 15 k month and she's made 10 gain less seven days. But what were some of those other personal challenges that you faced along the way years since you joined that you really had to overcome in order to get to this point?
Gabriele Grikstaite: Yeah, so it was, uh, my personal life was a huge mess and it reflected in my business. So I moved back in with my parents to sat out on my own and I was like, when I graduated, I had a huge student debt. So I already then thought, you know what to do because I can see when you enter a corporate environment, you're salary levels at like pretty set. And I was like, okay, so I can work crazy hour weeks. I like to then I can be out of student debt and I dunno how many years. And I also want to have a place to live on my own. Like I want to buy an apartment. Eventually I want to travel, I want to like, that's so many things I want. So it was like, okay, what can I do? I can move back in with my parents and I can see what to do from here.
Gabriele Grikstaite: And then I quit my job and I was like, okay, now I need to stay with my parents because now it definitely don't know what to do. And then a three months after I quit my, um, stepfather who is like, like he's been my primarily father for many years. He got very ill and the terminally ill. So, um, it was basically me and my mom taking care of him. And it was a very turbulent period of time in and out of hospitals. Like I didn't get much sleep, it was so hectic. And then I have a little baby sister who I had to take care of as well in the whole process. And uh, my health just deteriorated. My self confidence went down. Like there were so many factors that I just couldn't control and I felt like everything was just reflecting directly in my business.
Gabriele Grikstaite: So like, um, if we had a really bad period with my step father's illness, um, then I could just see like it for example, I wouldn't negotiate really good agreements with my clients and I would get everything signed and then my stepfather would take a turn to the worst and we had to go through hospitals and like for doctors and everything was just, you just woke up and you didn't know what would happen. And then I would have to cancel all of my clients agreements because I hadn't slept, I couldn't perform. I just was all over the place in my head as well and emotionally. And then I would go back and I was like, okay, I'm living at home. Like everything is just like massively, like a lot of negative emotions on a lot of like turbulence. And then I have this business that I'm trying to build and I just cannot structure it at all and I cannot choose anything.
Gabriele Grikstaite: And like my income was terrible. Like I could barely make a living. And I was like, okay, I'm broke. I live with my parents. Like every day is just another day, like filled with heartbreak and like it was so bad. And so at some point I went to the doctors and they were like, you know, you had a low point and I know it was, I mean, it was, it was so bad. So everyone actually, everyone around me, um, I didn't see a lot of friends at that time because I was just so overwhelmed and I just couldn't structure everything. Also because the clients I had for demanding a lot from me, so they were taking a lot of my time and they were actually paying me very little and I just couldn't find the energy to raise my standard because I was feeling insecure because I didn't know whether I would actually be able to perform for the clients or not.
Gabriele Grikstaite: I didn't know like if I would, you know, come to a client and I slept like two hours that night, I was like, Oh, you know, I can't really ask them to pay me properly because I don't really know if I actually performed to the level that I should. And it was just so, at some point I was just like, okay, everything like I'm stressed, I don't have the time. Everything is just a huge mess. I got home, my finances are like terrible and I don't even know like how to get out of this like circle because I know that I want to be there for my stepfather but I don't have like a date. I know that it's getting bad, but like will we still have him for like half a year? We will still have them for five months, three months. It's just, it's so abstract, you just can't really like structure it.
Gabriele Grikstaite: And at the same time with my clients, I was like, I just felt like they were pushing me over all the time. So they were asking me crazy things and I didn't think that I could perform. And honestly I, I delivered great results. I just didn't like the numbers were really good, but inside I was just so tired, I just couldn't, like, I just couldn't take any more conflict or anymore and certainly too, so it was like, if they pay me, that's fine, you know, I just need some kind of stability. So at one point I went to the doctors, I was like, you know, I cannot sleep and I'm stressed and I'm like, I had like a massive rash throughout my whole body and I was like, my digestion wasn't working. My body was just like shutting down. And I was like, so it's kind of an issue that I cannot sleep at night because, uh, when I don't sleep, you know, I get even more stressed and then I get tired, but I'm so tired that I cannot sleep.
Gabriele Grikstaite: So it's just, you know, it's just so bad and I would just wake up and I was just drained. Like I didn't have any energy in my body. It was like complete exhaustion. Um, and I mean it kind of makes sense because for almost a year it was so hectic and I didn't have any balance and I didn't have any private life and I didn't have any financial like stability and also it didn't have any emotional stability. So everything was just like, it was just turbulent all over. And it was really a case of, you know, personal issues reflecting in my business, almost one to one, but I just didn't know how to stop it. Like I didn't know which part like to deal with the most, like I was, because I was like, okay, so I don't have a place to stay. I cannot afford to move out.
Gabriele Grikstaite: Like, I don't want to take a job because I know I want to have my own company, but I still need an income. And like I also want to be there with my stepfather because I can see that we only have limited time. So at some point I was, I just decided to shut everything down and I was just at home with my stepfather. Um, and then he got hospitalized and then we kind of knew that, you know, it was the last couple of weeks we had them. So I was just like, you know, doesn't matter. Of course this was the first priority. And of course like this is where I'm at right now. And then it was a matter of just letting go and just be like, you know, once everything is over, and once everything just settles down and I stopped sleeping again and everything falls into place, then of course I will be able to build my business.
Gabriele Grikstaite: It's like, it's not because I don't have the skills and I was beginning to doubt my skills. That's the most stupid thing of all because I was like, oh, I'm no good. You know I cannot perform, I cannot give clients results like all of these crazy thoughts and it was not the case at all. I was just really exhausted, really emotionally upset and really tired and I couldn't, I was dealing with all of the wrong issues. Like I was dealing with a lot of things at a time instead of just focusing on one and then eventually I was just like, at one point I was just laying in bed watching TV for a month. I was just exhausted and I just needed to get some other thoughts in my head. Like I usually, I very rarely watch TV and like Netflix is not a big thing for me, but I think I've seen all of Netflix now like four month.
Gabriele Grikstaite: I was just like watching it, everything and it's kind of just fell into place at some point then because I, I was very frustrated because I had very little energy and I'm usually a very high energy person and I'm always outperforming everyone and I get bored super easily. So it's very frustrating for me that I felt like I was tired and overwhelmed all the time. It's very unusual for me at least. And then I realized that because I am a very high energy person, I usually take on too much. So when I took on other client projects I would just do a lot of things because for me it felt obvious that I could do it and I have the energy to do it. And like if they had other employees that were overwhelmed, I would just, you know, just fix things because it comes easily to me.
Gabriele Grikstaite: And then when I was at a very low energy spot, it kind of made me more focused on what I had to do. So I was like, you know, I need to, um, I need to be able to make a living, so I need to figure out how do I do this on a level where I'm at right now in the wise because I cannot work 10 hours a day. Like I could maybe have a focused effort for to begin with. It was one hour a day. So then I was just doing consulting accelerator one hour a day and then I did didn't matter. Like if I started at four in the afternoon, I, if I started at, you know, six in the evening, like I just had to make myself to an hour and then at one point I was like, okay, now I can do focused work for maybe four hours.
Gabriele Grikstaite: So how can I structure my services or my business to actually be able to do that? Like what will be the vital priority for me to do? So it was actually, it was actually really helpful because I'm still not on my top energy level. I still get tired way faster and overwhelmed way faster than I did before. But on some level some become much more efficient because I know exactly when to what to prioritize and what not to do and what to do. Like I'm not a person who was available all the time. So I do not answer emails all the time. I don't answer my phone all the times I deliver results. And then the clients are usually like, they forget that they sent me an email. So you know, I send them the sales numbers every morning and then they'll be like, oh great. And then they forget the 10 other questions they had. So it's also a matter of just being very focused and very, uh, structured.
Nick Hauser: Yeah. I appreciate the transparency then kind of walking us through all of that. What was the moment to where you were, you really made that transition back to, to getting into things and you mentioned sort of saying, all right, I'm gonna do one hour a day. Um, is there anything that sticks out to that you sort of doing? Um, you know, with the training or without that just really helped you, you know, cause maybe if somebody else's is feeling stuck and they have their own personal issues going on and they, they don't know how to get the ball back rolling, you're like, what was some of
Gabriele Grikstaite: the, maybe you did that they can take away? I think I, um, I realized that I needed to take the time for myself first because I felt I was servicing everyone else around me. Like while the class, while the family, I felt like I was doing stuff for other people instead of taking care of myself. But I also think it's about, um, so remember when I was really, really down, I was thinking like, what can I do to make my life? Like what can I do to go from here to the other spectrum? Like the other end of the spectrum? Like, what can I, what would I imagine would make me so proud and so happy and like what would be the most baddest thing to achieve? And I was like, okay, because at that point I was like, okay, maybe I should just, maybe I should just say good job, you know, and then I would at least get us my salary every month and I would be secure.
Gabriele Grikstaite: And then I was like, no, that's the worst possible solution. Like I, Hey, being employed, like that would make me miserable. Like, why would I ever do that? Why would I consider it? Like I've been through so much? Why don't I just like go all the way? Because there's, there's no reason to just get stuck in the middle. I like just to become average. Like I was like, no, no, no, no. We need to make this, take this thing and make it massive. So I also started to think, okay, you know, if I am low energy I'm really stuck. Like what can I do to um, get revenues that are crazy? Like how can I, because the amount of effort it takes for me to do consulting accelerator one hour, it's the same if I do it for a client, I want to charge like $1,000 by client or wants to charge like $10,000.
Gabriele Grikstaite: Like it's the same work and my energy level is like pretty low. So I can just as well get the most money out of it that I can and combine it with. Um, but something I would really actually like to do, like something that would give me joy is something that would make me happy. Like everyday I go to work and then I was like, you know, I actually really haven't tried. I was like, you know, I've been looking at all of these different places and I haven't really had the courage to go out and talk to people and tried to navigate into that niche that I want to. So eventually it was kind of just the siding and, and deciding to aim, pay and goes big instead of, um, being doubtful or being scared of doing it. Um, so I just thought, you know, what would be the greatest story I can tell, like let's say in a year, like, what would be the most crazy adventure that you could possibly do from the situation? Um, and I kind of just started mapping it out. I was like, you know, I've had a rough time, but I mean, I went to have a much better time and a one to make it awesome and I want to have it in the long run. So it was like, yeah, let's just, let's just do it.
Nick Hauser: And was there really to, you know, um, like a first practical step that you did? Like what does it, was it mapping it out and creating a, a large goal and just this really focusing as much as she could on what you want to do, achieve versus where you were and why you couldn't do something? Okay.
Gabriele Grikstaite: Yeah, actually, so I'm mentally, I was kind of stuck because so many bad things have happened throughout the last year, so I could just feel that when I was trying to map it out, I just like nothing came to mind. I was like, you know, I was at a place where ideally I went to to sleep like 12 hours a day and not having anyone to start me. And I just wanted to rest and I was like, that's not a very productive say to be in. It's not a very like imagined it to like you, you, I imagination is kind of dead and my imagination was completely dead. So it was like, so I started to, first of all, I watched a lot of feel good movies on Netflix. I was like, you know, whatever, could just switch my energy. And then, um, I actually did something I've never done before.
Gabriele Grikstaite: I went to a hypnosis therapists to like help me to rewire my brain into something that would be more productive and like let go of everything that had happened. And then I was trying to just like, try to make two stuff that would make me feel good. So I was trying to visit friends if I could or try to do things that are really wanted to do. I'll go into like the expensive stores or like, you know, going to restaurants where I couldn't afford to eat anyway. Like just try to, to wrap my head around that. The fact that the is a world out there and you know, you can get those things, but you need to be able to imagine them. So I, I actually started by seeing what I could do internally to make my head, like, be able to imagine things again.
Gabriele Grikstaite: Um, and that has been through, I mean, I've done crazy things. So after him, like this realization, meditation, hypnosis, therapy, sports, um, talking to friends who live crazy lives. Um, I mean, I don't know, like a healing sessions, like anything. I was like, you know, I would do anything just to be able to get my imagination back because right now something is broken. So I think that was the first step. And once I've got that back and then, uh, also at the same time did everything I could to be able to sleep again. And once that kind of fell into place, I always brought up actually what I did as well. I used to have my own office and I, um, um, I cut the lease for that. So I sublet it to someone else and I didn't want to have it anymore. And then instead of being on my own, because I had my own closed office, I decided to check in with one of my clients every day.
Gabriele Grikstaite: And I asked them to give me permission to sit with them every day. And it didn't matter if it worked for them, for other clients because they had a very high energy themes, a team. And the team was, you know, always laughing, having fun. It was a fashion environment where a lot of people coming and going. And I was like, you know, I need that to reflect on me. I need, you know, someone to be around me who was having a great time and you know, having fun and I'm, the funniest thing is they thought that I was crazy busy. So they thought that that was working all the time. And I was like checking in the office at 11 because like I couldn't sleep at night. So when I fell asleep, like I needed some sleep and then I would go back home and sleep again like at four because I was so tired and they were just like so happy because I could be with them all the time, helped them deliver extraordinary results.
Gabriele Grikstaite: And I was happy because I had an amazing team and an amazing client and I was actually able to recover because I felt like I was setting myself up for success. So I was, you know, in a high energy setting with high energy people. But I was that to an extent that it was manageable for me and people were not complaining. So if I got in at 11, if I've got an at one, if I came in for lunch, people were just happy to see me and they thought I was busy with other stuff and it was just the perfect setting because people were always happy to see you. We're always giving them great for assaults. You were there and then whatever I needed to do, I could do it afterwards or before. So it was, it was just about putting together some kind of puzzle where everything made sense but would give me, uh, an optimal state of like good vibes and energy. Yes.
Nick Hauser: Yeah. It's more, it sounds like you kinda change your environment as simple as it sounds like, tried to do as much things that would help in any kind of way, business, personal, and do less of the things that weren't helping. For example, you even just going and being around like more people who are cheerful versus sitting alone in an office or sitting alone in your apartment or bedroom and just, you know, you're kind of trapped by your thoughts a little bit more there when you're working with other people sometimes.
Gabriele Grikstaite: Yeah. Exciting. So I just need basically someone to be that to take me out of my own head. So I just needed, you know, because you can really easily overthink things all I'd get stuck in old patterns if you're just by yourself. And at one point it was just like meditation does not work. Like I'm all in my head already, you know, I cannot sit down and be still anymore. So I needed to go to the complete different direction and just like, you know, not be in my head at all. And then at one point I was able to go back and, you know, be more in balance again.
Nick Hauser: Yes, yes. And what's, you know, like what's maybe like a line to like the people can take away, um, like the number one piece of advice you would give to another member of the program right now.
Gabriele Grikstaite: I think it would be to believe in yourself and keep believing in yourself because usually what you eventually believed in a thought, you know, it was a gut instinct is right, but then you get distracted by all of the other things that come your way and you're kind of lose track. And then what I realized is because I kept doing a lot of different things and going to different niches and go into different spheres and I at some point began to not believe in myself because it didn't feel like I was performing and at the clients. And I actually was very disappointed in myself for not being able to follow the course. Um, and my track record of like all kinds of courses is pretty great. I'm like, I hate being in the bottom of a class. Like that's the worst thing for me, Emma.
Gabriele Grikstaite: So I was like beginning to doubt myself because I was like, why? You know, why can't I do this? It's, it seems impossible, but everyone else can like what's happening? And it's, uh, I think that's also when I started noticing that like I've never been so insecure before, but once I turn it around and I was confident again and started believing in the pressers and believing in myself, it started to all make sense. But it came from inside. Like it came from not believing in me. Like it wasn't because it didn't believe in a market opportunity all like, I didn't believe in the course. I was just very confused from within. I think.
Nick Hauser: Yes. Yeah, that's a good diverse, I think there's a lot of other people who maybe go through some, something similar, whether it's at the same degree or lesser, but still they can pick out a little piece of, if anything, we'd to see us here today. Now on the personal side, they would definitely help them. I don't think it could hurt them to believe in yourself.
Gabriele Grikstaite: I don't think so too.
Nick Hauser: And closing out to, um, you know, there's like a fashion brand or if there's somebody who kind of really resonate what you were saying that you know, what you're helping your clients with, where can they find out more about you online?
Gabriele Grikstaite: So I've actually been so busy that I don't have a business card. I don't have a website, I don't have like my own sphere. But what I do have is of course my Facebook and my linkedin and if everything goes according to plan, which it should, then I will be start posting things in the next month once I've registered my company and have set up my new domain. But until then, like in suit, sorry, Facebook and Linkedin is always super great tool to get in touch with me. Yeah. Do you spell
Nick Hauser: out your full
Gabriele Grikstaite: name too? Because I said it in the beginning, but probably I think we need to write it down actually because we'll put it in the, in the video as well too. But yeah, we have to. Yep.
Nick Hauser: Yeah. G, R I k. S. T. A. I. T e is your last name? Yes. And Gabrielle's. Well,G , A, B, r, I. E. L. E, but we'll put it in the description instead of having to do. Wow.
Gabriele Grikstaite: Yeah. There's so many pitfalls. You know what that name is, but that's the like, that's your name on, on Facebook and linkedin. Like just last name. Okay, cool.
Nick Hauser: Well, it's been awesome speaking with you and it's cool to hear a very real transformation. Um, and it's great to see that you were at a point now where you're, you know, not only more confidence yourself, you have more of the self belief and you're at a point to where you're working with people that you really like and you're getting them great results and you're, you're ready to, you know, sort of expanding out. So it's really cool transformation and really enjoyed speaking here together. And I look forward to seeing your success moving forward.
Gabriele Grikstaite: Thank you. Thank you for having me. Of course. See you later. Bye.