Nick Hauser: Welcome everybody. Nick Hauser here. Today's guests were interview. I'm sitting down with Ellie Roosevelt. Ellie, how are you doing?
Ely Rosenfeld: I'm awesome, thank you. How are you?
Nick Hauser: I'm good, I'm good. Thanks. That's great. And so Ellie's getting unique story. He was working as a full time rabbi and running a Jewish outreach center, uh, and he joined consulting accelerator back in 2018, um, of October. And you know, we got to the point now where he's able to, you know, start his business and this past month alone in March, he had 25 k so far per month and we've got a couple more days here, so hopefully we can get that number up, um, at the time of this recording. So we debit Ellie's story who he helps, um, hell he made this transformation and his unique perspective and findings along the way, what he's learned and what they get shared for everyone else. So I guess, um, can you explain a little while you were doing, um, you know, back before you joined the program,
Ely Rosenfeld: before I was running, before he ran the program, I was trying to help people find themselves and be better for who they are, not, not trying to be anybody else. And that was essentially my unique ability. People would always tell me that Leu, we'll have this way of making me feel like who I am and, and respecting me for who I am and not judging me and then you wish they perform. And so that was really what I did all along and I felt that that was something I could do really well, but I wasn't sure how he turned that into a business. And um,
Speaker 3: yeah,
Ely Rosenfeld: that's letting the ultimately to to find consulting accelerator.
Speaker 3: Okay.
Nick Hauser: And you know, what does it look like to her to run it like a Jewish Khoury Center? Just the day to day operations people to get an idea of where are you actually doing. So when you get to the point where you came in and started making your product and service with accelerator, maybe make sense how that happened.
Ely Rosenfeld: So I was working for rain, I had a bit your franchise per se of the largest Jewish outreach to centralization the world cause it's called Kabod, c, h I, e, B d. And the admission essentially uses that to treat everyone for who they are. That's it. And just respective when I help everyone just be, be a better them. And so essentially we to called entrepreneurial Judaism cause you gotta eat, I spent it all from scratch. I did. It wasn't given any slight bands or any money, you're just, I was given an a zone area and go out there and do. And so you have to go fine. Fine. People create interest and just like run by the, you know, by the edge of your pants, trying to catch on and make things happen. And so yeah, by and large it always somehow happens. But, um, it was a little bit chaotic for a long, long time.
Ely Rosenfeld: And, um, but by and large, I had a lot of fun. I enjoyed it and virtual filling. But I always felt that that was something that could on a business level that was, that offers so much more. Um, it was from a different angle. I mean it was great there, but, um, the value was, was so valuable. We often she came to the rabbi you felt like, Oh yeah, it's the rat bites. Like it's like the free lunch, but um, there's so much value. They are that when it's properly packaged, um, it could, it could really help people on different level. And so I, I realize the opportunity was for me to, to jump into something that I could probably be more helpful and, and enjoy myself in a, in a, in a more meaningful way. So you join accelerator and what are the initial stages look like as far as picking your niche and identifying what their challenges were?
Ely Rosenfeld: So it's interesting cause when I, when I first noticed, I noticed Sam's writing, I had started to write that, wait for many of my blogs, you know, shorthand and very beautiful copy. And I saw him was the first person I saw on Facebook. That was the roller it the way I did. And we're like, oh my God, he's on to something and what is it? I don't know. I'm going to find out. So I was walking and stuff and almost reverse engineering, getting ahead and seeing it and watching it again and again and again. And it was almost like, it wasn't even the pain points were talking to me. It was just like there's something he's doing and then you've got to figure out what it is. And so I saw, I watched it for like two, three months and knowing that, okay, I've got to do this.
Ely Rosenfeld: And as soon as I, um, I just wanted to get to in my mind, but I'm at some point I came around and realize that there's something there. It's worth it no matter what it is, I'll find it. But, um, but that's something to me. Fascinating. So I bought it and jumped in and then I had that initial doubts process of thinking, well, my niche is great, but maybe I only have an extra maybe. So I literally, instead of going into it and flying through it, I suddenly created a lot of doubt, felt off myself for no reason really. And got lost. Although I sold things right away. I got lost in that mire of, you know, I can, I can, I don't know and try this niche and that niche. They have a bunch of different niches that I was just like triangle and we call it silly things.
Ely Rosenfeld: Like was, it was like a, I don't know, scarcity grabbing mode. I kept thinking, I need to do that and it won't be enough if you do that. And it was, it was all over the place. And what were some of those initial things do before we get to, you know, kind of what you're doing now that you maybe thought you needed to do and kind of bouncing around? Right. So for example, I, I, one of the things I did for so long was the fundraising. And so I learned how to fundraise finally after all those years from how to do it rights and to have a lot of success with it so that hey, I could teach other people how to fundraise. It's, it's really simple once you get it. And so I thought okay, I'll do that. Then I was okay but then what kinds of nonprofits?
Ely Rosenfeld: And then then I kept breaking down and kept ending up with more problems and worse I couldn't like just instead of, instead of letting the market dictate the niche, sort of, I was trying to define it before I went to the market, which of course is absurd. And um, I just, after getting all caught up in it, I, I realized that that's not an itch. So I bless okay. Just not working. So I talk with him something else and I did the exact same thing again. I created the niche in my head and built every step in my head. And again, I ended up in the same rabbit hole cause again, I'm stuck cause it's going to mark. It wasn't dictating it. I was so we act as a penis. You, I was helping people with pain, which the past that it was phenomenal. But I think they're, that's a hobby and that's so much fun doing it.
Ely Rosenfeld: Really solving people's a crack pain, um, and effectively getting rid of it. So I thought, okay, this is great. I can offer amazing thing. But what happened is, is is through this niche, I couldn't find the customers because people weren't admitting that they were in pain. They weren't, they weren't. They were, they were masking it. And so I find that hard time drawing you out him. And even when I dropped, when I was able to draw it out of them, they were very skeptical. If there was any solution ever, they didn't believe that I had a solution. So if they don't believe it, there's nothing that I could do to help them. And so I started realizing that there probably wasn't the pain. It was something else. And that led me to back to square one or you have now, which is, oh, I, I mean I discovered it because that's what I, oh, how he has been doing, but it's almost like I came back to just like, Elliot, you have an Itch, do it. Do you know it? You've been teetered them your whole life. Just go back to it. And so I did. And then from there it was off to the races.
Nick Hauser: And so you're going to have in this, you know, these internal dialogue with yourself. Like what, what should I do? I'm trying these things. I thought this is what everyone would want based on my experience. And he's found that maybe didn't work. And so you're, you're kind of fumbling around. What's your idea? Where did you actually wind up now where you know, who are you helping today with, with your consulting business?
Ely Rosenfeld: So what I found is that the people that had pain by large, they weren't, they were having obviously conflicting thoughts. And their issue was that they, they wanted a certain thing. Do you want to live a certain life if you want them to be to be a certain way, but they didn't feel they could. And why are they calling that were hosted the for reasons, but by and large they wanted to be authentic. Do you want to be themselves? They couldn't. Now I know there's many reasons why people are in pain. That's no question. But the people that I was talking to you, obviously you had people that are, I kept touching for whatever reason that people that keep texting me with me kept sharing a similar problem and I realize, oh that's the issue. So I'm back to square one niche is that helping people that, but the almost the our authentic, but that often are told, oh, you're so authentic, you're so awesome.
Ely Rosenfeld: And when people hear that they often like really like, like what did I do? Like what's authentic? I'm just not, everybody hears that. People that do here that they're often confused, they don't know what to do with that. And actually it's actually very, very frustrating for them because they hear that they're authentic but then they don't know how to then use it and use their authenticity. Okay. So what did I do that meet me authentic? Like I was just, I was just me. It's like, what did I do? And so I'm finding a lot of that and so I thought, okay, now I could show them how to be dumb, not to be me, what's to be done. And when did the old window them? I'm like discovered that magic power essentially. And that's the unique trait they have to just, they almost don't realize it themselves when they have it. Um, but once they are able to be shown that they have it, they um, they able to really have phenomenal success. So I tried to say, so these set them loose and show them how it works.
Nick Hauser: Why are they trying to harness in, um, you know, we're like utilize their authenticity. I can you expand upon that?
Ely Rosenfeld: Yeah. Well they're not really trying to it, they almost do it naturally. They almost have no problem to saying it like it is now. Often people don't understand what that means. It doesn't mean obviously she was dumping like Nick's like if me telling you what I think of you is not saying like it is because it's not my business. If you think about you, so saying like it is, it's like talking about me. It's my my feelings, how I feel, what I would like and what I want and just saying get at. Or if you're sharing an experience or sharing guy there, they may help friends. The friends may rely on them and they talked to their friends and the friend says, oh, you're just so, I don't want to tell you about you. You're so amazing. You have all these. And the reason why it's working, the reason why they're throw amazing against the, is it because whatever they're saying is working because it's authentic.
Ely Rosenfeld: When you say it, when you, when you were in your truth. It works like the truth works every time. So keep it simple and just go with your truth and you have phenomenal results. So, but they don't really realize that they, because they were so used to being told to conform to a certain way and living a certain life and being a certain style, doing a certain things in wherever they are. They, they're almost, they're like that elephant that's, that's, that's trapped in, you know, in the circus, doesn't realize that his power, there's a release what they can actually accomplish. And so change, that's really hard cause there there's a, the habits of booked up entire life but with you started really small you with just with one focus on one small things we can start tweaking that I can once the confidence and starts building then it's like the momentum like Sam talks about it just that's growing
Nick Hauser: you mentioned too, they don't know what to do with it. Um, like people were telling them all the same, you're so authentic they don't have to do with it. So what is it that they're looking to do? You know, like with with the ethnicity is, it is something that you just mentioned there and that that last piece where they are feeling trapped because they, they naturally are like that and want to express themselves in that way. But there's, you know, other things at play as far as society, family, friends who were telling them to tone that down. That's frustrating for them. Like w what does that all look like for them?
Ely Rosenfeld: They feel like they have what your offer, they have so much to offer but everyone when they share what they have to offer others that people look at it, I'm like, Nah, but that's not going to work or that's absurd. That's crazy. So they get stifled and they don't want to do it. I mean, I'll give an example this morning at someone I was talking to Dwayne, it was, I probably am seeing as teens and I know he saw me just starting off a bit and business and I wanted to help him because I saw him around that and had it come. It's not the Korean conversation with him. And I told him that, you know, creation, creativity is spontaneous. You often, the reason why we don't create this because we're afraid that there's a fear of I need a platform and it start something off and you know, fit, find the right bowl for it.
Ely Rosenfeld: And he'd go, but no, that's not what creation is. Because if you think about it before creation, there isn't anything. So there is no bowl you got to use to create the bowls. Well, so duration is just spontaneous. Just go with it. That's what you create. That's, we create things from nothing. It just, it pops out of your heads and go with it and that's the way it's done. And they did a wall, oh, how do you do that? And so when they'd done that the whole life with people around them, their family, often who have not understood them, they, everyone's holding that you have all these great ideas. You're like ds person and you're unbelievable. But like you're ideas person, but you've never really done anything with it, you know? And so they feel as it's sense of, of, of a failure, of, of like they'll never accomplish it. Like they have these big dreams, but they somehow, you know, they have moments of excitements, moments of, of, of flashes of brilliance. But by and large, um, there's more of an acceptance of it will never be that way and start stocking. And they really, they're stuck in their head and it's very, very sad because most people don't have heads like they do. Um, so they don't get stuck in their head. They do and it's, it's very lonely.
Nick Hauser: And what did they were looking to achieve with working with you? Like where do you come into play where you really bridged the gap for them?
Ely Rosenfeld: Well, what I do is I, I showed them, I prod them to share what they're, what, what they, what they really want. And often they're afraid to say it because they don't believe it's possible. So they're like, really? Like, that's not possible. It just, let's share it. We don't have to worry about the house. That's not the equation right now. We'll just figure out what are the dreams if they have a dream. This is a reason why there's something that that's just that, that there's some story there. There's a reason why they think they can do it. They probably are really creative and have a lot to offer. So what, what do I, what we do is we dig up a little bit what the issues are and then what I try and do is give them clarity on exactly what it is, what meaning what can be like based on their challenge, what's can be.
Ely Rosenfeld: And I showed them a picture of it and it resonates with them. They go, wow, they taste that promise land per se. And when it takes the promise land, like, Oh my God, this is, this is possible. It's really possible. It's this, there's some realness there. And so for the first time, really for the first time, and that's why I just have, I love those moments being those moments. The first time they realize, wow, I can really do this. You don't know how they believe they can. And it, that's just like that moment. There's this goal. I just love those, those, those opportunities to have that.
Nick Hauser: So if you had to cut like a line or draw a line through, you know, all these are people, you've worked with them, what their dreams are, where the train to accomplish. Um, can you sum up, you know, what they're trying to do? It might be different individually, but you know, is there something is becoming a better version of themselves reaching their highest potential? What does that look like?
Ely Rosenfeld: But they're really trying to do is influence the world
Ely Rosenfeld: and, and help others grow. That's what they really want to do. They just don't know how and they differ. They believe they can't. And so they feel like they're doing stuff they don't want to do. So they end up doing just very basic things. So they crimp their talents and they, they're just get stuck in them when you shoved in cycle and they're always unhappy because they feel like that's not what they really want to do. If so much to offer, I could really make a huge difference. And because of that, they're, they're, they're, they're trying to escape, but they don't believe they can escape. So they don't, it's therefore at that constant conflict all the time. They're there, they're so creative and if so much possibility and that there's so much potential for them, they just don't, they don't believe they can. And so they're conflicted because they want it, but they don't know how can you give me, they want to do that too example of, of, of
Nick Hauser: somebody who is stuck in there. They were doing something that they didn't want to be doing, but they had all this other energy in them that they want it to be more creative. They wanted to make an impact on the world.
Ely Rosenfeld: Sure. I'll use example for myself. Um, I, I was almost that person for so long. Always trying to, to create and to share what everyone said. Oh, you write your book, like go write your book when you're writing your book. And that was the most common line you always heard. And I'm thinking, you write the book, like what's that going to do and how can I create, I don't know, how can I, and then I would every so often and expand my universe in my own mind and then I would do it. Think, wow, I can do this and get it done. And then I discovered even when I, I've come to now, it was realized that I can actually help people and make a really big difference in the lives. And so I stopped listening to everyone. She went out, everyone entirely. I know, I know the answers myself. I'll go, come to me myself and I always know what to say or what to do or how to answer it. I don't know. In advance I did today, I was thinking, okay, what am I saying Dick? I'm, I'm this conversation and I'm thinking, no, I don't need to think about that. In a moment I'll have an answer. I'll, I'll share it. Just I'll be authentic. I'll share it as it is. And so right now I'm just, it's, it's, I found I could really make a difference and help people everywhere just by trusting myself. Yeah.
Nick Hauser: What were some things that you were doing that you were frustrated with and, and you knew you had this capability to, you know, reach something higher, reach more people. What was that current situation for you that you were feeling stuck in?
Speaker 3: Yeah,
Ely Rosenfeld: I found that people, it's interesting because I was involved in a, um, in no one's religious center, right? And I, I found that religion offerings misunderstood people don't get what it is, right? So you could almost, Sam's whole week, two mindsets are, you could, I could translate it word for word and show you that it's, that, that, that Judaism says the same thing. And Christianity process the same thing. They all say the same and people don't understand that. They don't get what it is. They often look at the religion as just being some kind of burden and it's overwhelming for them. And I would, so that's what I did some last several last few years was showing people that it's not that at all. It's not a burden. You think it's a burden. You missed the boat. Like don't do it a totally you yet. That's not what it's about.
Ely Rosenfeld: It's about giving you what you want. You can have what you want. It's just, it's like a system and it's a cycle. It's opportunity if you'd get in the flow. And so it's interesting cause a lot of the people now that I engaged with have or have a strong, either strong or they had a strong, some kind of faith based, um, upbringing. You know, he's there Christianity or you know, across the board whenever it is Judaism. Because what I tried to do is attach, instead of teach them a whole new system from scratch, I try to attach everything that I teach them to, to their existing belief system and show them what a really is. And they just have these Aha moments like, oh my God, that's what it is. So once they get that, they're off to the races because they, they're already ingrained with this belief. You already have it, that they've been doing it, but they don't really know what it is. They just do it. Cause yeah, that's what we do. And they have been told to do it and they keep doing, getting there again there, but they don't get it. And once they get it, it just blows their brain and excitements and it's just, it's, it's, it's a lot of fun. So that's, so I think that answers your question, but I'm not sure they live. What was the,
Nick Hauser: what was the frustrating part of all of that for you? Like when, when somebody would come to you and you know, they missed the vote essentially, right? And you're like, you're trying to like help them, but you know that they are just coming here because it's a burden, you know, as somebody that running this center and as a rabbi, what was the frustration there for you?
Ely Rosenfeld: So the frustration was, is that that, that they were never given an higher understanding of what things work. So I'll, I'll throw an example for you that I used a lot. Um, I'll, I'll, I'll, I'll quote Christian, the Bible for example. Okay. So there's a quick second. It says, it's not even the Bible itself, but it's, it's in the commentary. If you serve a false deity, you must be decapitated. So I was like, oh my God, wow. That's like, that's terrible. That's so evil. That's so bad. And again, yes it is. That's the kid in the garden version. Like when you're in pre k, you just know there's rules. Like if you misbehave, you get in trouble. But now do you want to do the adult's version? It's very simple. If you serve a false deity, you must be decapitated. You're dumb. You have no brain who would serve a false deity.
Ely Rosenfeld: You think about it. That makes no sense. It's absurd. Right? And so that is, so the [inaudible], is that what it means? And like, yeah, yeah, exactly. And, and the, the, the like, wow. Now it changes the whole picture. I'm like, yeah, it does. It should. That's the point. And so it just, that's the classical example of people are there. The religion is bad, it's oppressive. It's just that I get it. I mean the same religion you believe in. I don't believe in either. Like, I think it's absurd. It makes no sense. Um, but looks from different perspective change that becoming adults. It seems that the, that the, the bigger version. And I think for so many people, we've never been, they never upgraded. And I think a system as a whole never, it doesn't offer upgrades, system upgrades and some it's not there. And so I, that's what I'm essentially providing. I'm essentially a the latest update for their life story.
Nick Hauser: So it sounds like you were, you were coming across a lot of people who weren't really open to expanding their thoughts in their minds and reaching new goals. They were kind of just, you know, going through the motions in a sense thinking they needed to be there when, you know, you probably had the rabbi, you know, all the benefits that religion offers somebody when they open up their mind in the right way. So you were like, I just can't take this. This isn't the right system for me. So you, you thought, you know, another avenue maybe in the form of a business, which obviously while we're speaking now, is, was the better way to do that? Is that kind of the trend?
Ely Rosenfeld: Yes. Yes. And you know what I discovered was back then was that Dermot, so many rabbis who didn't get it, they were also just repeating, right? There were just a pdf. So right now, like two clients now are rabbis. Cause I realized, Oh my God, they don't get it themselves. And that's why they're not selling it. Well, and that's what people are not buying it there. Yeah. It's happening. It's working. You always make it work, right. Can always make a bad business work. But it's, if you would just get it, it would change everything. The whole equation would change. And so I, it was, I would talk to people when I feel frustration because they will say, yeah, yeah, yeah. And they were just like, van, that's not the way we do it. And I realized, you know what, this is, it's not going to work.
Ely Rosenfeld: They're not, they're not getting it. Like, how do we get them to get it? So I forgot I need to go to the pond by which they're drinking from. And so, you know, I think that's in simple terms, it's the money ponds. If you're, you've, you have the money, then suddenly then, ah, then you must be really, really smart and then they'll listen to you. So it was like, ain't, that's what I need to do. So I'll go there and, um, when I know you have the money, then suddenly you must know something. And then at that point when you're a whole new person, and it's interesting because a person that I got on board last week, um, they decide to join me. And, um, when I packages, he, I offered the same thing to him almost a year ago for free. He wouldn't take it. He wouldn't, he's like, no, I don't need it. That it's not. And then now, like he was happy to pay thousands of dollars for it and now he's excited. Sorry, I just realized so many Aha moments of how that works. It's just, it's just, it's blown my mind. A lot of fun.
Nick Hauser: We have a member in uplevel Yelp's I believe pastors get more members to their churches and he runs ads and a Webinar. It's a really cool niche. It's really good. That's fascinating. I'd love to see that. And so for you,
Speaker 3: yeah.
Nick Hauser: How do you structure like, well at first they, and what is that I help statement for you and then how do you structure your offer to actually help these people?
Ely Rosenfeld: So I, I helped
Ely Rosenfeld: authentic people, people that wanted it at that I want to live their truth, um, find their truth, find, find their authenticity. And again, they feel it but they don't know how to do it. You know how to act it. And I think I'm looking for something they don't know. They don't need for anything. It's all there. They all have it. And that makes no sense because they'd always been told and you've got to get something in, go find it. And so I teach them how to do simple, simple, small steps. How to just, how, how, how to, how to be you and do it in an effective way. Often that's misconstrued what bu means, right? It's like, go be you. I'm just gonna like share my, you know, say like it is and that's usually an that's not, that's not, that's not truth. That's trying to affect change.
Ely Rosenfeld: Just you don't have to worry about how it's going to work or how it's going to happen. You're, that's that you're sold them to the results. That's not the way creativity works. Creativity is about just sharing, just creating the preacher, but he creating, creating, but that were just being created in your mind. Putting down on paper and putting out into the world on your do is take steps that you want to take, how it comes back. It's not your business, how it results is not your business. You have a vision of what you want, but the vision, often people get stuck in that vision because they think, okay, it has to happen that way. And so again, they're sold in the results. The vision is just to lead you to the good feeling. You want to have the great feeling once the a great feeling, let's go with the vision.
Ely Rosenfeld: I mean the vision is a framework. It's like, it's, it's very abstract. It's not, it's not specific. And when you make it very specific meaning in, how do I say here would be a good example. Um, when you, you create a line of credit building, right? So you, you put the scaffolding up, right? Scaffoldings or all the scaffolds up to, to reiterate the frame of the building and you build a building from within, with inside. And once the building's built, the scaffolding comes down. The point of these visions is to have that feeling once they had the feeling, the version that you could let go of it, because it's actually limiting you. Because the truth is what you can accomplish is so much greater than that. So you want to just let it be and let it come, let it roll into you. You know, and like, like catching a cat, you know, you can't catch a cat if you tried to grab it.
Ely Rosenfeld: You have to let it just slowly Lord in your direction. And then it just rolls right in. It's just, it's awesome. Give it, give it milk, give it what it wants. And it comes right to your direction. And if we were speaking to, and I'm like, you know, I was one of these people and I enrolled with you, what, what were the next steps we do, we can work with you one on one. Is it some sort of a group program, you know, what does that look like? So the truth is if you, nick, if you want them to enroll with me, you'd better do it fast because I'm, I'm actually very interested in up level. Um, and probably right after Passover holiday, which is after, after April, apply jump onboard because, um, I, I work one on one right now and I, it, it's ultimately the same framework cause I'm seeing what works.
Ely Rosenfeld: But by and large, it's the one on one meeting I'll, I'll, I'll share with you and then I'll help you. I'll tell you, make it fit for you, you know, and, and, and so it's, um, people have a lot of fun. They, they, they, they, they, they tell me that like, they know it, they know that I have there again, same thing that I always knew. They now know, meaning they, the Dolphin can put the finger down on why they want to work with me, but it just feels right. It makes sense. It clicks. Things are clicking. And when he was like clicking, then you know that this must be a good thing for you. So just keep going with it. And so it puts a lot of responsibility on me to stay in my zone constantly and become even stronger magnet that I am. Um, but that's like, it works and it's very humbling and I'm exciting.
Nick Hauser: So we, we work one on one, like, you know, how many weeks and how much we can stuff too,
Ely Rosenfeld: right? It's, it's a, it's a flat program and try to solve the problem per se. I just want to get them, everyone's going to get a little differently. Right? No one's going to solve their problem. Exactly. The key is for them to, to know how to operate with in their, in their authenticity. Once you get it, I mean, your whole life, you're always going to keep improving. It just never you to find one aspect of life that's going to become the truly authentic park. Once you just vote for one thing, then you could always didn't then just translated over piece by piece by piece. So we work over seven weeks, 48 49 days, 49 days to the promise land as they call it. And um, and um, yeah, it's one package and it's one on one on one. I mean the work together, one on one I offer because the momentum is so important and to keep that, I offered them to see sights for working with me. They all, you know, you get like an er call once a week if you need to use it, you know, there's a moment you're feeling it's all going to hell and fall. It's not working out. So give me a call, let's keep the momentum going. Let's get you out of that. That, that negative zone. If that happens and dumb Keith, I'm at them going, so you're at 49 days, you're, you're really, you're talking to move it along.
Nick Hauser: So we have like a, like a normal call each week and then the option for the article if it's absolutely needed.
Ely Rosenfeld: Okay. Right. And then the, and then via either whatsapp or something else. So I'll send them something daily, either a short video or then I'll will not get something, you know, to, to poke into and to inspire and push them along. Keep them moving in the direction that we want to be going.
Nick Hauser: Yeah, it's interesting too because a lot of people that goes, things are scalable per se, right. In terms of business. But those things are really gold because that's when sometimes people give you the most truth and indeed says to the most problems are when they come on an emergency call or they're, you know, shooting you a message and you know, long term that's not the best, but it helps you create, you know, a really great program and I mean actually do it for anyone who is like an early adopter of anything. They, they get some advantages and getting to speak with you a little more.
Ely Rosenfeld: Yes. It's interesting. You're right, those moments actually give the most value. And to me at least to them too, but to me as well, I get to do and saying, what are the problems, what's the, what's the real, the bigger issues they're having. And so I'm able to guide them through that moment. Then obviously jot that down of of awareness for next time. Now to do a little bit, tweak it and it just didn't know it.
Nick Hauser: It's like when you're thinking about your like a program to, right, if you have a seven week program that you're going to build that right? If you joined up level, it's like you, you know that. Okay. In week one I usually speak about these people with this and you and I just did a coaching call and then you came off and you two days later you call me one of those like nine one one emergency calls and now you can probably start to figure out, okay, did I miss something? Then I, you know for, and I can tell them like a trainee video when I make my program, Hey, watch out for these three things. When you got to take action on this, you know, I've had clients in the past who came back and they had these troubles, so here's how you can solve it. That's the way that we really empower them. But yeah, those things are really great and you're 100% offer that at the moment, you know?
Ely Rosenfeld: Right. And then your, your, your plant from bill's like every week, every person you get all, you get so much more value and you discover so much more. And that's just what I'm realizing I did. I did a lot of, when I was doing a lot of research in the pain at the Er area, I kept funding again the same people and some of them were entrepreneurs and not only the ones that are starting, it means many of them are well on the way. I mean, there's one person that worked with, has sold this company already once note that, you know, to it's a major investment firm and I was on the second one, you know, and then and, and wants to receive authority, meaning they get into it and then there it's, you hit when you hit a Rut, suddenly all that, all that conference was gone and you forget what you did and how it was. And so you need that, that reminder of how, how is, how do you find yourself? How, what's, what's the shore way to do it every single time. Once you have that system, then you really never lose yourself because you'd know it works. You can lose yourself. You're always there.
Nick Hauser: Right, exactly. That's what the mirrors for. All right, what to now, um, how do you, so it's coaching together and they get all this extra support as well. Um, you know, how are you going to price this, this package for the person coming on?
Ely Rosenfeld: So it was very interesting because did the, the prices is the same for everyone, but I played with it a little bit and I found that the price had to be commensurate with the value I was offering. And the way I knew that it was that was if it's sold easily, meaning if, I mean I found pass, I could sell, I could sell someone, I could sell a hundred thousand dollar clients. It's tomorrow morning, one on one. I'd love it. It's thrilling and I can do it. But if that's not the value that I'm offering, if it's not, if I don't believe it's there, then I want to go, wow, that's unbelievable. That's commonly if I'm saying, wow, did I don't believe in myself? Cause if it's wow, if it then means that, that, that, that that's out of the ordinary. So I found that, that, that when I went for higher numbers, the clients were complicated.
Ely Rosenfeld: Like they weren't, they, they want their money back or they would change their mind or they weren't sure where they would pay over a long period of time. It was just, it was, again, I wasn't in line with me again being me being me just meaning makes my pitch wasn't aligned with the value or I didn't feel a value was there. I realized that until I can sell it's or shear off my package with a value, that to me is like no big deal. Like, yeah, well of course they paid that like, like Duh, like nope, nope, nope. Nothing to think about then it wouldn't be smooth. And once I did that, oh my gosh, it was like opening a fountain. It's suddenly, you felt like so easy. I was never, it was like wow. The wow was not, I got the money there. Why was, yes. That's the way it works cheap. When you're, when it's all sinked up, then of course they'll pay it because they know it. They sense it, they feel it and there's no questions. They'll pay the full thing. The whole thing of the Horn mountains right away. No questions asked.
Nick Hauser: Yeah. What was that amount for the type of Nichey or you're working with in the,
Speaker 3: the,
Nick Hauser: the transformation you're helping them with? Um, you know, what have you been able to price that out? Because I think a lot of people, they come on there, there may be not in a classic, you know, business consulting niche and they're wanting to offer some sort of personal transformation and they don't know where to price themselves and they think, well it's not as valuable. I got to price it at like 500 bucks. I can never charge you no more than that. So like what have you found to be the amount that that really hits home for you?
Ely Rosenfeld: So I think something I, the first time I did it, I sold this immediately. The first week after the first week of consulting accelerator, I sold my first clients and someone for $1,000 and then a week later I thought that was not a really good idea. That was a bad move. And the reason why I bedroom was because it was a lot of work to work with this client. It was only four weeks, but it was a lot of work on my emotional energy every single time. And for $1,000 it didn't cut it. It wasn't, it wasn't there. I was offering tremendous value and the client didn't even look at it like it was worth that much. She was only paying $1,000 so he didn't take it that seriously. And so I was this, there's two aspects here on one side, your value has to be convincing for me and also it has to be fit for the client.
Ely Rosenfeld: If they're not paying money for it, they're not going to value it. I found that the people that I gave the product for free just to create proof of concepts and beginning for me was more for myself. They were the hardest clients. They were the hardest ones to work with because it's, and it has three people for free. Right. And only one even fall through to the end. Cause it was just like, and you're not totally finished. Even one just it's, it doesn't, they don't, they're not buying in. So like, yeah, okay. They'll see. And therefore I think even the Freebie, it's often you look around to get the Freebie to anybody. You can't give it to anyone. It has to be almost like as part of another call, I get a call and they couldn't afford it and they really, really want it and you feel it.
Ely Rosenfeld: They want it. And so that's your Freebie. That's your moment to offer that Freebie to them. But if you go out looking for a Freebie, then people, I know everyone would take it like sure free, I'll grab it, but they're not really interested and that's what doesn't work. And so you don't get the full results you want. And so I, so I you, I play with number right after that one. I, I went up to like 7,500, which I told a few of those, but I found that, that my, my, my program's a little too long and I was, it was just like, uh, I mean the point was made at that point and I want to provide just endless poor I can, but it wasn't necessary. And um, we can let them, they can learn much faster. They want to learn it faster. And I also thought the number, it wasn't running as smooth as me, so I just had actually lowered significantly, um, for now to 48th, um, 4,000, $800.
Ely Rosenfeld: But now it's just like it goes smooth and easy. It's, it's the one thing they know it, they get the that like no brainer. Duh. I don't have to convince them. They give it some selves and does it. So yes, 48 ease low. I believe. Not High. You think it's low and, but for me it's a point where I feel like I told myself I was going to sell it always I'm going to go 44 and I packaged my mind is going to be a place where I could think of like, yeah, of course if I have to like question myself, then maybe you had to reach, I still, instead of reaching for it, I should elevate myself and elevate my program to that level and then we'll be, you see again instead of trying to go out of my zone, I could just raise my zone and then the higher number will come.
Nick Hauser: Yeah. That's what I wanted to ask you that because I think a lot of people they get stuck on, they're trying to figure out their price point where they are just creating their offer and they, they use it as like this static thing that can never change and never be experimented with them. The beginning, that's like the best time to do it. Now you know when you have like a lot of like overhead costs, if it's like a it's and you have wholesale scene that you're paying a certain amount of commission on, you have your business set up based on, you know, a certain price point and then changing it to a few thousand dollars can really shake things up. But I liked that you were experimenting along the way and or finding where's the right spot for you, where you can say like, Hey, this is a no brainer for me to offer this.
Nick Hauser: And I think it's good for other people to hear as well that, you know, they, they can, you know, pitch it at one price and vested at another price and see if it works. If it doesn't or what they feel calm even if you can sell it what after the fact it makes the most sense. I think it's really good. And the thing you said about free, it's so true. That's another thing a lot of members also um, come up with is it's a, it's a false truth, right? Like, like you mentioned it that they say, okay, I'll, I'll just give it out to somebody to give it free so I can get some clients. I could have some case studies or testimonials when those people have no skin in the game and they were like, okay, I'll try it. And then usually like hell weeks goes by and there they faced one little path of resistance and they're like, hey, you know what?
Nick Hauser: I've got nothing in this. I'm just going to go back to doing something else. And so I think that's a better strategy that would use mentioned is when you're on the call somebody and you're brand new and you just, you really just want to work with a client and it's not the best thing. Obviously you don't want to do longterm. But if then the person just, they really are a great fit, but they can't afford it. Say, we know what, let's, you know, let me bring you on and we'll do, you know, give me a case study. I want to get your results and a testimonial and give me three, you know, a few referrals. I think that's the way better method.
Ely Rosenfeld: I 100% in testimonials. Easy. You mean if someone gets results, like of course they'll give you testimonial. Why wouldn't they? It's like the one thing you don't have to even ask for. I mean, you asked, you stated, but if you don't have to worry about it, if they're getting results and they're gonna, they're gonna get on board. No question.
Nick Hauser: I just do. What, what has been your, your kind of like sales process from, you know, identifying some of these people? Just speaking with them. Um, and then closing them over the phone, I would guess from our conversation.
Ely Rosenfeld: All right. So I even told him no, my clients create, it all starts. It begins with you. You were meeting me. So it's about, it's all about me ultimately. And it's where I feel and where I am. And again I'm, I'm engaging with the world simply too good. That's what, that's the whole purpose of the writer to help others. But how do I help others is really none of my business. Right. How exactly I can make the results. It's not, it's nothing. Not even up to me. It's up to the clients. It's up to them. So I go out there and reach out to 30 people or a hundred people who's going to respond. I have no idea. And I don't care cause that's not why I'm reaching out and reaching out to almost like to send out an energy of, that's what I'm doing. I'm, this is where like if there's money for me, it's the land in that zone.
Ely Rosenfeld: And so I just go out there and do it and died. I find that again cause like a watched pot never boils. Like I'm not watching to see where it's gonna come from cause I get, I had no idea. I know that. So then you had three or four people will respond or two people will know and say, sure. Like yell, let's talk, and we just have just have a conversation. I mean every step of the conversation is not to get them to the sale. Every step is simply to have that conversation, that conversation alone. Keep it in the moment. And when you keep it the moment your brain is already programmed to for you to, for your conversations to get you, you're like, how do I say this? Your impulsivity is as programmed already with your mindsets to get you to where you want to go.
Ely Rosenfeld: You don't have to worry about it. Just go out there and have the conversations about anything and you will find that you'll, you'll see so many opportunities to ask them a question that leads to another question, which was another phone call and that's all I think about it. It's like the most I'm going to offer them is a phone call. That's it. And so if phone calls shore, that's a phone call, then we'd get a phone call and then it's like the funnel starts then. And not that I'm not even wondering if they're going to close. I'm not going to close because again, I don't know. I don't care. It's just the phone call. It's fun. And so the phone call happens and then if the phone call is, I asked lots of questions on the phone call and I was going and what was happening and then it's an if I sense that there's something, if this is the niche that that there was somebody that I can offer that maybe we to help them.
Ely Rosenfeld: I sense it. So I then I'll tell him, hey, I, I maybe have to help you and this is how I can do that. But I wouldn't be able to, I wouldn't know until I, until I dig deeper. So we'd like to dig deeper and I'll, I could, what was that going to cost me anything? I'm like, no, I'll, I'll, we'll dig deeper and I'll show you a framework of how I think I can help you and what it is or, or how you can help yourself. I'll put it off to you. Obligation, no obligation. It's not going to cost you anything. It's just I enjoy it. I love doing that. And then at the end, it's actually quite simple one, because once we get the on that call, I don't know if you want to ask that question now I can go into it like it's the backup too.
Ely Rosenfeld: Are you, are you sending emails to people or are you on? So what does that look like? Yeah. Um, there aren't that many direct emails. It's more, you know, first of all, I'll post the video, but anything that comes to mind that's part of this thing. And again, give clarity. Because that's my point is you're trying to help people get clarity and whatever it is. So I'll give clarity and then when people say, wow, that's, that's really, that's very helpful. That taught me something or that's, that's, that's so everyone's like, hey, did I, I pinged some value into their head. And so at that point, um, someone I should talk to you, I obviously, some of me resonated with them. If some of re resonated with them, then maybe a lot of me would resonate with them. Why not? Right. It's just, it's just logical.
Ely Rosenfeld: So I asked him for some more and see, maybe they're interested in having some more conversation and maybe I could help them. And that's it. You just see who I can help. And so it just, it's everywhere. I mean, I go to the impulse, I'll meet someone, the streets and we'll have a conversation and to say, Whoa, wow, we'd like to talk some more, maybe can help you. And then in that conversation goes, every coffee could potentially be, no, not another Linda lead any time, anywhere, any conversation could lead to that next congress, the next call. So there's no, this is the way I make sure that every day I spend an hour doing it. Um, but, but the, it could be anything. And so it's fun because I know that, that it's um, you know, I just need to fall back on. Yes. I will go back.
Ely Rosenfeld: I think again, I'm not filling in my zone for a moment. I'll meet, okay, what do I do? What am I doing? Just make reach outs. Okay. Once I start doing it, then I got to cook. Yeah. This is what I do. I get it and I start doing it. And um, the next fund results, you know what time it doesn't, it doesn't happen. Nothing. Nothing. Instance, they don't plant the seed in the ground, doesn't come up an hour later, but it comes. But it comes and you keep planting seeds this week, next week, this week seeds will come up and then you'll be on, you'll be young and working on that next seeds. It's just, it's, it works really fun. And the works, you said posting a video on youtube or are you doing like an Instagram live? Like where is that video? So I used to always put videos every so often.
Ely Rosenfeld: Not often, not always, but every so often. And people say, oh, it's amazing. And I'm thinking, what was so amazing and threat and what I realized what it was amazing. It wasn't, is that, first of all, I was just, yeah, it was giving clarity to whatever the issue was. So people were like, oh wow, that's really, now understand what that is. That makes a lot of sense. And now that, so yeah, either built it to give clarity. Great. So now I just put, yeah, put them on Youtube or put them on linkedin and there is no, um, see I don't do a lot of linkedin. I took Sam's worse, the heart, which is focused on one thing. And I realized that Linkedin so much difference. And so every so often I'll put something on linkedin and get a few calls and through conversations from there.
Ely Rosenfeld: But it's a, it's a different mindset, different, different Lens. And so I, I mostly the Facebook, um, it's much more social, much more fun. And it's, um, yeah, I just got with the impulse of the moment, whatever it is, just try it. And I, I've learned to trust the impulses. So there's all, this is why it's gonna work. I don't know, but just try it. And when I do it, it works again. I don't have to worry if it's going to work. The next step, just my one job is get the video out, how we'll get the next level is none of my business just do it. And then it's great. So you push these videos out and then you know, somebody
Nick Hauser: might engage with it. And like it and like you said earlier, Hey, if they liked a little bit about me, maybe like more of it and maybe I can help them too and or at least help bring clarity to their situation. Um, what's the next step from there? Like or do you go to a full strategy call or it's, it sounded like maybe you have something in the middle there that's like kind of a quick, quick 10 15 minute call in between to see you at that phone call. Makes Sense.
Ely Rosenfeld: At first I was trying to do strategy calls right away and I realized that that, and I ended up doing calls for people that weren't really interested and they weren't ready and there was, there was, yeah, there are curious and so on, so forth. So it doesn't need it to stop the tear. Yeah, I enjoyed them but they weren't really, you weren't as fun really. They weren't really getting the client what he wanted because they were just, again, just window shopping, not really interested at all in anything. So bye.
Ely Rosenfeld: I created that first initial call, right? That 50 minute call and in 15 minute call is simply to just see if there's really a pain there. Because if the, if the call, they're not really interested in hearing anything. I just want to tell me about themselves. No, we're telling me what I should do. And it's great, nice talking to you, you know, great conversation. Then you know, catch up again soon, you know, and that's the end. But if there's something that they need and something's bothering them and there's an issue and something to work on, um, then I say, okay, well now let's, let's, I couldn't, I'd be happy to help you more. And this is how I would do it and I need to know more. First I need to figure out what the issue is because the normally we can do that as we can get on the phone and talk longer. I'll give you an hour of time whenever it works for you and your schedule on the calendar discussion session. You're the schedule once in a bucket and then it goes, you know, then we leave book one time and we have this, the strategy session. So just it's just that at that point I know that someone's getting on board that they're serious. There's something, there's, there isn't an issue and they're there. If it's the right fit for them, they'll, they'll be on board.
Nick Hauser: How are you operating that, the quick call too? Is it, um, do you have like a script views or you just kind of asking them the sheriffs and bid and then as you hear something that you automatically, that's the strategy call, like, um, I guess more practically too, like what have you found always is the case when somebody comes on a quick chat and they are a good fit for a strategy session or would they come out and they're not a good fit? Maybe things they say to you or something about their level of urgency or pain points?
Ely Rosenfeld: Um, that's a great question. It's a really good question.
Speaker 3: Okay.
Ely Rosenfeld: I find by and large,
Ely Rosenfeld: if they're responding, meaning, let me give you an example. I, it was one week I was, I was helping someone and it was talking to on the conversation and I was thinking, okay, how do I, how do I take his next level? How do we get them, get them on the phone? So reached out to a friend of mine who was really good at this, who always has the right thing to say the right moments. And he says, well, mostly just ask them to go on the phone. I'm like, but what should I say? Like what do I say? How do I get them to get on the phone? He said, Elliott, really simple. Okay. I say, fine. So what'd I say? He says, type, would you like some help? Like whoa, that's it. That's, that's, that's, I can do that. So sure. So I started doing that.
Ely Rosenfeld: And that's magical. Like the magic words. You'd like some help. I'm sorry. I realize again, more proof of the same thing that the truth works. Don't, there's no angle here. I'm trying to help them so I don't know I can help them. It's up to the only, only they will know if I can help them, meaning after we have the conversation. So it's up to them. I can't trick anyone. It's not going to happen. You can trick, you can angle. It's simply about whether they want to, they don't want to. So I asked them, would you like to, would you be interested? Would you be interested in a phone call? Would you be interested in getting on the call? Would you it's yes or no. And that's it. So if I asked him if they'd be interested in, they say yes, well then yes they're probably interested.
Ely Rosenfeld: So you have the call. I don't try to find a way like, oh, if you get the call from me, I could save your life. I have no idea what I can do for you until we get on the phone. So people ask me sometimes, well, how do you work? How does it happen? How do you, I'm very clear. I don't know. I have no idea because you haven't told me the problem. So it's one of the problem. There's nothing I can do for you. And so telling you what I do is not relevant. It's completely waste of time because who cares? I need to figure out what your challenges and see if I can add anything to it and if I can then let me have a conversation until then. It's worthless. [inaudible] and it's funny cause I remind myself of a call that I had when I first calls my first strategy calls and someone asks me like, Oh, how did I get into this?
Ely Rosenfeld: Like W W. Dot. With the client was asking me where did I start this career? So I've learned some incentive. Chase's flipped the conversation back to them, but in the moment I was like, I don't what to say. And so I made up something and it didn't sell. It was baloney. I knew that the client didn't buy it and it didn't sell, of course. And since then I realize go with the truth no matter how hard the question is, if you asked you if you just started. So yeah, I just started, you're the first client. Say it that off. That honesty is worth more sometimes than saying you're around for 30 years because I'm a client hears that you're, wow, you're willing to say the first time that that you're like, I'm your first client. You want me to say it and not hide behind it that says you're authentic and you're real. You're not afraid of anything. That's the kind of person I want to work with. So it just going with the truth works on so many different levels every single time and so that just helped me. Again, I will never know. I never have know what to say. I just think of the moment, but what's makes sense to say you just just, I'm trying to offer them assistance and whatever words would conveyed it. I'm trying to offer assistance are the words that I should be saying
Nick Hauser: when you're on the quick recall, you're trying to identify, hey, should I offer them a strategy call or not? Is there anything you're listening for that you've, you've heard that indicates, hey, this person is a good fit for me to, you know, dedicate 45 more minutes to, or is there something that you hear on the opposite end where you say, well that's kind of like a red flag. It doesn't sound like they're interested, serious, um, you know, wanting to solve this now, anything like that on those calls that you've identified?
Ely Rosenfeld: Um, hmm.
Ely Rosenfeld: I'm, I'm looking for particular words. It's more about me asking them questions about their pain points possibly. And if they're forthcoming, if the forthcoming did, I know we have potential. If I'm pulling teeth, then it's, it's a waste of time. It's not going to happen. So that, that's when I cut. So that's what it is. If I have to work too hard to make this happen, if I'm, if I'm, if I asked if I asked one question and they'll say, oh, they'll flip it back. Awesome. Another question now flip it back two, three, four questions. Then it realize it. It's not a customer, it's not happening. So then I'll just, I'll have a nice conversation with about whoever, but the sports and news, whatever else is going on and then that'll be the end. So I have to be open. You have to be forthcoming. And so I asked probing questions right away. And you know, it's funny because from a post like told like celebrated asks great questions. I just, you've got to go with probing questions and see if they're going to go. And if I go then oh my God, yes, let's get that call going. Cause we could really dig deep. But if you're not going to open up then, then you're wasting your time. I can't sell them anything. Do you have to be willing, you have to be wanting to grow and turn it into change. Yeah.
Nick Hauser: And when you open the call to let you know on the strategy call, you'll, you'll set the agenda and take the lead and everything. Um, do you do any of that on the, the quick call as well to try and get in that position to ask them questions more? So where, where do you kind of let it just flow naturally and then if they start allowing you to ask questions and are open, then you know it's a good fit.
Ely Rosenfeld: Yes. I ask the question again.
Nick Hauser: So you know, when you, when you're helping us, you're out as you call, you set the agenda, right? So you know how this goal work today is we'll start up a new next and when you help him, the quick call, well a lot of people ask this too, you know, like we, we know what to do on the strategy call, but when I have him the quick, all the person just keeps asking me like, what do you do? How long did you do this for? And it's just like a, an assault of the other person that's in questions where it should be, you know, you as the expert trying to understand, hey, can I maybe help you or not? So what do you do in the very beginning of those quick calls to try and, um, you know, grab control of the call and get into your probing questions
Ely Rosenfeld: stems words. Exactly. And they worked like gold. What motivated you to get onto this call with me? And there's always a reason. I mean it may have been me asking them, but something made them say yes, what was it? And you just have to probing questions, starts it. And if you don't, if that doesn't work, as the person said, well you asked me. So I said, okay, what's going on in your job today and how's your job going? And it came out. They are just, I never know where it's going and just, I just probe a little bit, you know, I was going to ask a few more questions, but I had it too, but it didn't have to. It just starts rolling. And yeah, once, once they start, once you, once you start talking and you listen, like listen, like shut that mouth and listen.
Ely Rosenfeld: Gold comes out right. It, you get more wisdom, you get more stuff with listening when you get from wisdom, wisdom, right. This is why is this man is one who keeps his mouth shut. And so I just learned to listen and listen and listen and listen. And often they'll stop talking and I'll keep listening and then we'll talk more. And at that point, like a part of me wants to start a strategy call right now. But then I realized no, I said okay, it's great. Let's give him more time. And what happens is, is, is that in those moments we set a time, they usually book it right away to schedule it right away. And they're there. It's start anticipating I call that. Cause they, they, they, they opened up but they never, they got nothing. They got no comfort from that, from that opening up. So the whole week will go by, or the whole few days, whatever it is, I actually give it to them. I get them almost a week framework cause you know, the schedule, we're got to fit into a time. And so it's only week. So weekends usually book a faster. But, um, during that time, they really building a tie, go fill a desire building up. So when we get on the call finally, um, got like, like they're, they're ready, they're excited, they want it and they feel like there's something there.
Nick Hauser: Yeah. So in terms of scheduling no to, you're having a conversation with somebody maybe over Facebook and you yes. And would you like some help and you hop in this quick chat? Um, the first stage there is, how soon do you typically get them on that quick chat? Is it like right off that chat? Like what the next five minutes or do you, you know, more formerly book that 10 to 15 minutes chat like you know, a day later or two days. What does that first stage look like?
Ely Rosenfeld: So
Ely Rosenfeld: there's no timeframe. If the person's responding back and forth quickly, it's going to go through quickly. If the person's responding, you want to go to ask it as part of a conversation. So if the person who's spending every five hours and it's back and forth, so you would want to, then you'll still space it out. You'll see it. That's where they are not giving you a lot of attention so you're not in a rush to, you don't want to, you can't push anybody along faster. They want to go. You got to gauge where they are and how fast they want to move. If they respond quickly to you, then you know that you have, there's a conversation there and you can say, hey, we'd like to hop on a quick call. Would you like to hop on a quick call? That's it. And so if they say yes, I'll send them a, you know, a link for 50 minutes count lead, you know, we just found it was a free and just tossed it in and I'll know they'll create a call and one person actually asked, okay, actually a few people have asked that actually.
Ely Rosenfeld: Like, oh, is this like, um, know what's, what's, what's, what's the catch here? So well the catches that is, you and I went back and forth trying to figure out a time to meet. It'd be really complicated. So this is actually your blink right into my calendar and you could pick whatever time works for you. And so the catch is that you get to pick the time that's most convenient and it makes you happy. Like, oh, okay, you know, things, the link means money or it means this. It's, I'm not, I can't get your money out of you. It, there's no secret. I can't convince you I can suck it. If you give me money, it will be because you're happy to give it and you want to give it, you give it willingly. That's the only way I'll get money from you. And so there's nothing to worry about.
Nick Hauser: And then on that call you, you say, okay, this guy a good fit or this girl was a good fit. When next do you typically look for, you know, should I, should I book the strategy call with them a day out, two days out? Um, just answer that part first then I won't ask you something else that you mentioned earlier about your quick chats.
Ely Rosenfeld: Ask, ask the question again. I'm sorry.
Nick Hauser: Yeah. So you're on a quick chat with somebody, right? In, in general, what is, what is kind of the timeframe for you once you identify, Hey I can help this person may be in and I want to do a deeper call, you offer them a strategy call and they say yes, how far out in advance do you try to book that call? You know, do you, do you go out 14 days and let them book whenever? Is it within the next day or two? Where does that kind of sit?
Ely Rosenfeld: I gave them, I've given them five days on the calendar, but I, I'm going to read that in a little bit for a few more days. Cause I think the closer we talk the, the, the, the, the more the pain is there. And I realized that, you know, the w what you've said before, I, I see it to be true. So it's something that actually make a note of it right now. So dates and change when I finish this call because it's Thompson true. It, it, it does make a big difference. Um, when there's still not, not moments. So, yeah, I'll, I'll, I'll, I'll, but right now it's about a week. I think it's eight days away now. And, um, it's, it's not harder doing it eight days later, but I almost, it's, it's when I do it fast sooner, the call the two calls help each other. Yeah. If I do it later, it feels like I need to fall over again. And sometimes the person is in a different state of mind at that point and that point then they're not really engine talking because they feel they have it all figured they don't. But for now they do. And, and so it's, um, and we met there was lost.
Nick Hauser: Yeah. And you brought up an interesting point where you said sometimes on these, these quick calls, you almost want to start the strategy call right away. Has there ever been an instance when you've done that, when you may be said to the person, hey, you know, um, it sounds like it might be able to help you. Let's dive in deeper and, you know, let's book a call. And they go, Whoa, I've got, I've got time right now. Like do you want it? You want to just keep talking? Have you ever taken it from there? Just done the call?
Ely Rosenfeld: Yes, I did and it didn't close. Um, I wasn't in that mindset and so I felt like if I'm out there have been then that I'm not going to do it.
Ely Rosenfeld: I have offered strategy calls upfront out that 50 minutes for people that we've had already conversations with the past you meaning that they're warm, they're warm leads and so at that point, yeah, they don't need it. They don't need it. I know what's going on at that point that they're calling me, they're interested. So that point we'll, we'll plan a strategy call from top to bottom, but if it's just a fifth, if I needed the 15 minutes wait, time was off, I needed 15 minutes to figure out who they are, then that's not the call to go into it. I need to just get fruit down and get them a little bit of time. I think that also creates a one thing for them. You know, it's, no, sorry, not announced the time, but we will do that tomorrow, the next day. And so that if they want this they will be thinking about it and that will be a good thing as well.
Nick Hauser: Yeah. And then just, um, going back to, you know, for, for the people you're helping the people who are authentic and are looking for, you know, to make that transformation where they can be more confident and have a clear path towards what their goals are and taking action towards their without needing to know the, you know, every single step along the way and flowing with it. What is your, your vision here for like you're at the company are building.
Speaker 3: Okay.
Ely Rosenfeld: MMM. It keeps expanding of course. And so I'm, yeah,
Nick Hauser: right, right now. Right. It might be different in six months as you keep growing, but
Ely Rosenfeld: right. It's over the next day is like your biggest goal right now. My biggest goal right now is to actually finish my, my, my value video actually. And, and, and start the
Facebook ads, which I started working, I've noticed I implemented that process the last two weeks out of the federal bar in a bone that, um, the value of video when I was still using a major updates, you know, everything else on the site has been updated slowly. And um, I'm having fun in their organic stage and with the organics I, so in some level wasn't a rush, but the same time it's not a rush. It's really is, it was, it's 20 more people I can help and so therefore it's important to do that. So I'm gonna, I'm gonna like fuck that and get that ball rolling. And then I would like to, once I get that growling and we're like to then put this on going through it, go with consulting accelerator to take a next level and be able to up up this course, you know, put it online and be able to help a lot more people.
Nick Hauser: What was your number one I a piece of vice be to members right now of accelerator as well.
Speaker 3: Okay.
Ely Rosenfeld: Trust yourself and don't grab meaning if you're concentrated on that results, first of all, it that never works that way. So, so diff, you know, people say often they do you want to do something and they don't know if it's gonna work out that way. Well I feel you right now it's not guarantee you it will never work out that wait for anything. So the reason why we have that vision upfront is to know that it's possible, not know how we'll do it, but to know that it's possible. And it's like, like, like for example, like you wouldn't walk across water cause you can envision that being possible. But um, once you know it's possible then go out and do it and just take one step at a time. I honestly, I jumped ahead then wasting my time. It was like I got it but didn't help me.
Ely Rosenfeld: It doesn't help you unless you do an order is the order for a reason. I did go the laughed at the people that said you had to do that. Like yeah, they just trying to be form and Sam probably paid them to do that. And that's what they need to say. And another Dah, Dah, Dah, Dah, Dah, Dah coaching calls. Yeah and go, Gee, I wish they wouldn't even listen to the whole program. Who consulting celebrity. Like just do it in order step by step by step. And when you see it in a word you'll see, you'll discover your niche. Like let it come to you. Like you have an idea. Okay Great. Start going with it. It doesn't have to be perfect. Start just you'll discover from the market so much more like Sam talks about, it's all in the market. It's not in your heads.
Ely Rosenfeld: If it's in your head then it's, then it's fake. It's not real. Don't get anything from your head. This will all come from there. And when people tell you what, I'll tell it to you then you know it's real and they keep telling you the same thing. Then you got something. That's it that, that's exactly what'd you have. Like instead of the Saudi with the niches before, let them tell you what the niches, let them describe it to you and they'll describe it to you. And then it's, it's so clear because that's what they, they told you what they wanted. So yes, just trust this, trust the system and go with it step by step and don't think you have to know the end when you're in the beginning because you can't, it's interesting you mentioned that,
Nick Hauser: um, about the calls because I understand why people might think that.
Speaker 4: MMM.
Nick Hauser: But it's like, you know, it's really coming from the point of view. Like when somebody comes out with a niche problem or something and one of those calls, it's coming from the point of view of observation. Like now like,
Nick Hauser: yeah, I've gotten to see 10 to thousands of people at different levels. The people who are making eight figures, the people who are just starting out and struggling, they picked their niche. What's the difference there? And doing these customer interviews and like what you mentioned, like you can't create the demand in the market. Like you, you initially tried to go for us, like you're an edge upon people and what you wanted to help them with. And everyone I speak to on these interviews, everyone I see ringing the bell, they all figured that powered our, let me go talk to them, let me understand their challenges and that's why it's reiterated so much. Um, so
Ely Rosenfeld: and you have to pro like often we go to that conversation like we think we know it, we just want them to say it. We don't know it. If you think you're no good, that's the problem. You don't know it. Go in there humble. You really know nothing. You're simply asking, probe and probe and probe and probe and probe. And sometimes it may take many, many questions until you find what the real issue is and just keep going. Keep, don't trying to think of the next word as they're talking and wait until they finish her sentence and just pick up from that word, whatever they said at the end. Just ask another question on that last point and see where it goes and just mess around and just enjoy it. Have Fun. Because when you have fun, like I always talk about sports players want to have fun, right? We're having fun. They then their creativity comes out. Just relax and enjoy it. Enjoy the process because that's a lot. Let's lots of fun. And when you have fun, it's a whole different world. Yeah.
Nick Hauser: Have you taken the Myers Briggs?
Ely Rosenfeld: Yes.
Nick Hauser: Are you e n f p. R. E. N. T. P. Mtp.
Ely Rosenfeld: Yeah. Okay. I should have gone with my gut.
Nick Hauser: I want to say ENTP but I heard you say feel earlier. Um,
Ely Rosenfeld: yes, yes and I, and so I've been working on gut feel side. No, Sam talks about go the other side and so I've, we're not honing that feeling. It was Philly points. Cause again, sell, we'll feelings and so you want to be in that zone at the same time. Don't that, that's still how I could still go home to that logic end of the day. And um, lots of fun. I took, I took it yesterday was actually a pretty strong, it was like 65% for everything. So I'm still strong. ENTP yeah. How about you?
Nick Hauser: Uh, I am, it depends. Like I know that sounds weird because everyone took tests like, oh, he's got to have a score. I do. Um, the last time I took it, it changes. Sometimes I was Imtj. Um, but my, my percentages like I, you said you're 65 for anyone who hasn't taken the test, you get like a four letter, um, you know, characterization or whatever. But it gives you a percentage of splits as well. Like if you're a thinker or a feeler or it might be 90% thinker, 10% feeler, a lot of mine, um, heavier or the on the t side than f, but everything else is pretty much like 51 49, 53 47. It's good. It's a good thing. It's a bad thing because I can like, I can talk to people, I can also be alone and be company, you know, comfortable with it and like that. Um, but it also trips you up sometimes because if you never have like one dominant thing, it's like, it's almost like being a generalist. So it was like a niche and stuff. So you need to figure out when is the proper time to turn it on and not, you know. Yeah.
Ely Rosenfeld: It's amazing you said that because I watching go along, I was given Jordan s thinking, oh he's an ass and the
Nick Hauser: most calls I have to be, cause I have to assume because I'm not speaking with the people that I don't know anything and I must see it or hear the exact words in order for me to actually give them the best answer. So on those calls, like I kind of take that approach,
Ely Rosenfeld: but I looked at big lesson again cause it was in this conversation, I'm listening to your ask the questions and I'm hearing how you're hearing what I'm saying and were like, ah, he's an end. There's no question. There's an end, there's a lot of end there. There's, there's no question that there's a lot of depth and and grasping into processing. And those was just that again, realizing that when you have a conversation, a whole new world opens up and so just don't assume anything until you, until you have that conversation.
Nick Hauser: Yeah, exactly. And that's why, you know interviews drives, you call this better to kind of be like that too. You want to hear the, you want to hear them say some things but you can kind of gauge what the per a person saying based on the way they're saying or where their feelings are around the question you just asked and everything like that. Yeah, that's the test is really cool. If you understand the dynamics of it then you can like hear those things. That's what I was going to do. That's why I can ask people sometimes. Um, you know, what are you, because I tried to make it a point to try to identify who I'm speaking with to try to communicate with them better. You know, if it's an introverted person, you probably don't want to be like really in it with your hands and like, you know, shouting at them and interrupting and some extroverted.
Nick Hauser: Sometimes that's normal. Like you just go back and forth and interrupted a little more and it's no big deal. Introverted people, they take that, it's like that person is not letting me think. The person that letting me speak. And so it's really effective on strategy calls if you get that or if your niche is that kind of person in general that you don't, if you, you know, like a really extroverted person is trying to help a really introverted person or on the strategy call, like, you know, just pummeling them with questions. That person just going to be even more overwhelmed instead of gaining that clarity, which kind of, you know, you helped them to run your calls,
Ely Rosenfeld: predict stand points out, you, you, you may fall back on your natural tendencies, but the goal is on the other side. And so for example, like although I'm Armstrong Pete, actually I find so much success when I structure my day to the j, it's structured. I give myself within the hour, lots of creativity time within an hour. Do you never want make who call whoever I want, but it's still within a framework of an hour, you know? And so that's a good on the phone call, right? You've been a phone call. I'm the, but I know that if I listen I will discover a lot more. So I just listen, listen, listen, listen, listen. Let's listen when it's finished. I want to talk to the whole world and all that steam. But when I do listening, it's like goals. Just listen, listen, listen, don't say anything. Just listen. And it just keeps coming. Yeah.
Nick Hauser: I guess the clothes it has to, it's been great speaking with you. Where can people find more out about you online?
Ely Rosenfeld: So Ellie Rosenfeld, dly Rosenthal's m. Dot com is my site. But you know, it's a fights basic cause it's not just the funnel. Um, and it valued, it needs an update as well. But, um, Google me, you'll see I'm everywhere. It's not hard to find me. My whole life story. He gets CIA, you'll, you'll, you'll know everything. No, you meet, I'm still discovering my collusion and um, yeah, so if you want to find me, it's not hard to find me. But, um, I'd love to help. I'd love to have a conversation. Anything, whatever it is. I just, it's, it's exciting to help people really discover themselves. Yeah, no doubt. Ellis been great speaking with you today. Thank you. Thank you. I really appreciate it. This is a very kind, and I enjoyed every moment of the conversation. I can't believe it's like, wow, time just flew. Yeah. Thanks. See it. Thank you. You Bet. Take care.