How Andrew Went From $0 to $30,000 /Moth In The Weight Loss Niche
Todays student interview is with Andrew. Andrew joined Accelerator 10 months ago and since joining he's been able to grow from $0 to $30,000 /month.
Andrews story will probably resonate with many of you because when he started he didn't believe in himself or his niche -- he changed it 5 times before circling back again.
In this interview we discuss Andrews journey, how he picked his niche, how he researched his niche to identify the needs and desires, how he crafted his offer, how he got his first client and then how he scaled rapidly to $30k /month.
Sam Ovens: All right. Hey everyone. It's Sam Ovens here. And, today, I want to interview one of our customers in our consulting accelerated program. And he's recently joined Up Level Consulting as well. So Andrew [Hanoun 00:00:16]. How's it going?
Andrew Hanoun: It's going well, mate. Thank you for having me on.
Sam Ovens: Awesome. So, to get started, why don't you tell us, first of all, your niche, and who you help and what you help them with.
Andrew Hanoun: For sure. So, I'm now in the weight loss niche. And I help, mainly, people over 50 lose between 20 and 40 pounds in six weeks with zero exercise. So that's kind of my deal.
Sam Ovens: And how do you help them do that?
Andrew Hanoun: Something that I've learned through the consulting program just to get the best that's out there and deliver it to someone who needs to fulfill that desire. So one of my mentors in the health functional medicine realm was running a program that had this tremendous results, 20 to 45 pounds of fat loss. And he taught me how to do this program as well. So what happens is a combination of a spray, natural spray, that helps give all the vitamins, minerals and nutrients that people need to detoxify and reset the metabolism. Combined with a healthy, low calorie diet.
We just distress the body and that fat just kind of eats itself 'cause it teaches the body to burn its own fat to make up for the deficiency in calories in the diet to what they actually need for energy throughout the day.
Sam Ovens: Cool. And how did, I think, first of all, how did you come across Consulting Accelerator and what were you doing before that?
Andrew Hanoun: Actually, I was in [inaudible 00:01:59] medical school when I first came across Consulting Accelerator through a Facebook ad. And I was, like, I had my own business at the time. I was a fitness and personal business while I was in medical school. And so I was very entrepreneurial minded, so this really caught my attention. So I looked at it, and I watched the webinar, I think, twice. And then I was just thinking to myself, wow, like this almost seems too good to be true.
And I watched it and I kind of felt like it was possible for me, at the time. But I still had self doubt in myself. And so I was, like, there's no way I could achieve that. So I took the model that you were kind of talking about and I thought to myself how can I apply it in different ways in my business? And then I just kind of left it at that.
And then I graduated in [inaudible 00:02:50] medical school. And, you know, the business teachings in this school were such that I was not prepared to deal with the business afterwards. What do I do? How do I even start? And, as I graduated, I actually had another magazine, or another company that I started off. It was a digital magazine with a good friend of mine, we started out for entrepreneurs. That crashed and burned very quickly as my first venture.
And so I was kind of left in the dust. I graduated in [inaudible 00:03:21] medical school. And my first venture kind of died. And I didn't know where to go or what to do. And the business partner that I was with was telling me about this new course that he was taking. And it was, just, like, he couldn't stop raving about it. And he couldn't stop raving, in particular, about the mindset portion of the program.
And I was huge into self development. I know he was huge into self development. And if he were to be talking about something in mindset that he was blown away by, I knew it was a big deal. So I asked him, like, "What is this?" And he's, like, "Do you know who Sam Ovens is?" And I'm, like, immediately I'm, "Yes, I know who it is 'cause two years ago I watched his webinar."
So somehow it found me again. And then, you know, he was showing me some of your mindset stuff through his portal. And I was just blown away in the Accelerator about, you know, the in depth about how it transforms you. And I literally just spent a whole two days in Colombia just watching the mindset portions and doing all the activities. And, I'm after, I signed up for the webinar and I bought the course. 'Cause I'm, like, there's no way. Like, this is exactly what I need this time.
I had a lot of self doubt after graduating in debt from medical school. I had a lot of self doubt from my first entrepreneurial venture failing. And the mindset with a couple days just transformed who I was. And then, the next week after that, I made $900 in cash. And I started dating one of the most beautiful girls I've ever seen in my life. And some things transformed [inaudible 00:05:00] after I took that Accelerator course. The mindset portion.
And that's actually what attracted me first. I mean, it's so much more than that. But that was kind of the first hook that anchored me into the world of Consulting Accelerator. Now [inaudible 00:05:17] consulting.
Sam Ovens: Awesome. So you watched the webinar and then, two years later, someone told you about it. And then you decided to join? That's a long time.
Andrew Hanoun: Exactly, yeah.
Sam Ovens: So when you first watched, what, did you not have a business at all? Were you just out of medical school or something?
Andrew Hanoun: So when I first watched it I had a personal training business. And I was ... It was my second year of medical school. So, yeah, so I had, you know, to me, to make $5,000 a month would have been a lot of money. Like, I couldn't even imagine myself at that point making that kind of money. 'Cause I'd always been and school. So I just, I watched the webinar and you were talking about making, like, almost seven, or making seven figures. Six or seven figures. And I'm, like, me? No, that's not for me. Like, that's not who I am. But that was obviously limiting belief at that point. But that's kind of what my mentality when I first saw Consulting Accelerator.
Sam Ovens: Got it. And then, later on, when you decided to join Accelerator, where were you at then? Had you finished medical school and your personal training business had grown? Or what was your situation when you joined?
Andrew Hanoun: I had graduated in [inaudible 00:06:35] medical school a month before to joining that. My business venture had failed a week before joining. So my magazine, digital magazine for all entrepreneurs that I first started, kind of, like, your job postings app that initially failed, that was kind of my initial story. So that had failed. And my personal training business I wanted to take a break from, 'cause it wasn't really what I was passionate about anymore. It was more about doing a digital online training and helping people online.
So I had stopped that. So basically I was at a dead stop. I had no business. I had just graduated medical school in debt. And so that's the initial situation I was in when I found Accelerator.
Sam Ovens: Got it. And then tell us about, you know, the process of going through that. So, you know, what happened for you after you joined and when you started doing the work and all of that. Explain that story.
Andrew Hanoun: So, when I first joined Accelerator, I private messaged you. And I'm, like, "Sam, I'm gonna be your next seven figure student." And after I did that I just went hard to work. And I just didn't stop. And so the first thing I did was I just took in and absorbed all the mindset. As much as I could. And that was kind of the first thing I did.
I went to module two and I was listening through the mindset. Taking control of my life. Taking control and transcending myself. And really understanding who I was at a deep level. And being able to change who I was at a matter of a thought or within a day. The next thing I did was I'm, like, okay, let's learn some business. Let's learn some marketing and listen to some sales. So I dove into module one where I had a phenomenal understanding of marketing like I've never seen before.
I've taken a lot of courses in the past. I went through business and medical school and it didn't really jive with me. I didn't understand it. But, when I went through niche number one, or module number one, and I understood how to choose a niche, and I really understood what it meant to actually have a niche, and the power of that, that's really what transformed and put me into the weight loss category. Or the weight loss niche.
And I'm, like, okay, I got a niche down to weight loss then. And then going into week three was sales. So as soon as I picked my niche, got the mindset down, I just started Facebook messaging as many people as I could. Direct messaging. Doing posts. And doing some organic outreach like they talk about in the course. And I just excelled. Like, I just, you know, 50 people a day kind of thing. Took massive action within your mindset that I got from the course.
And, after doing that, I got some success. But I probably changed niches six times since then before actually coming back to weight loss again full circle and going with that. I think the biggest challenge was not believing that it was possible for me to achieve the kind of income that I wanted for myself. And I think having the guidance from the community and having the ability to go through the course and really understand that it's actually a cause and effect relationship, it's not left up to chance about how much money you make. It's, like, you have direct control over how much income you want to produce for yourself. And, with Accelerator, you have the exact tools you need to do all that. All you have to do is do the work. But it's when that actually clicked that I really started to make a really good income.
Sam Ovens: So tell me about, you know, changing niches, all that. Why did that happen? Why did you change from the one that you had initially picked?
Andrew Hanoun: So I picked weight loss. And I just didn't believe that people would invest in weight loss. I just thought there's no way I could charge two or three thousand dollars for a program in weight loss. And so I'm, like, okay, I gotta find a bigger problem out there. So then I chose a diabetes niche. And then I second guessed that one. Because I'm, like, well, people with diabetes don't have as much income to spend. That was nother belief that I had.
So I switched again. And I think, like, I switched to, one time, eating disorders with women. So I went to eating disorders. And I learned all about that. And then I'm, like, I couldn't do that. I'm not a woman. So that wouldn't work. And I did that three or four more times. And, actually, the biggest underlying reason for all those switches was because I just couldn't make a decision. I wasn't used to committing to a decision.
And so, when I actually realized that thought process, I'm, like, okay, I gotta commit to this decision. That's when I'm, like, you know what? Those are all just excuses. They're all work if I just make it work. I just gotta find a problem big enough for it. And that's what I did for weight loss. I'm, like, I'm just commit to it and just forget about it. Just go for it and kind of put my blinders on.
Sam Ovens: Got it. Because it sounds like you were picking these niches and not even trying. But just telling yourself that, "Oh no, this won't work. So I'll try another one. Oh no, this won't work. I'll try another one," without actually testing if it's going to work or not.
Andrew Hanoun: You got it. Exactly.
Sam Ovens: So, in the end, how did you get over that? Because I think a lot of people struggle with that. So how did you fix it?
Andrew Hanoun: Yeah, how did I fix it? There was two parts to it. First of all, I knew that, if I didn't commit, I would never commit. 'Cause it four or five months before I realized that I look back and I'm, like, oh, like, holy crap, it's been four or five months and I still haven't made any much progress because I just didn't stick to something.
So, at that point, I had some initial success in the weight loss niche before I switched, but then I kept switching. And then, I look back, and I'm, like, wow, this is not good. I need to choose something. So it was the pain of seeing what happens if I didn't choose something. And then, next, I realized that I didn't have to charge a lot of money at the beginning. I could work myself up to charging what I wanted to charge for that niche.
So what I did was I started charging $500 for my programs in that niche. And then that made me confident enough to say, okay, I can raise it to 1,000. And then I raised it to 1,000. And then I'm, like, okay, I had some sales at 1,000. Let's do 1,500 and then let's do 2,000, and so on and so on. So that, you know, at the beginning it's such a big leap so I was scared to do that.
But, because I had broke it down, it really helped me to understand that I don't have to charge a lot of money upfront in that niche. And I think that's what initially held me back is I just didn't feel worthy of charging a lot of money in a niche that I wasn't an expert at yet.
Sam Ovens: Got it. And then, so what was your, like, the niche that you first decided to commit to and go into, how did you come across one? And how did you research it and all of that?
Andrew Hanoun: Yeah, I was in fitness for 12 years so weight loss was always my passion and I really understood it from a physical biochemical standpoint. But I had zero understanding of marketing and how to market it. So what I did was I just went through the steps in module one of Accelerator and I just kept re-watching all the videos. And I'm understanding, okay, how to research the niche. How do I do the actual work.
And so I would do the work, research the niche. Do what it says in the Accelerator program. And, more importantly, I would actually talk to people in the niche. I would actually go out and speak to them. I would go on Facebook and just do chats in the direct messenger. I would ask them to do calls and just talk about what their problems were.
And then, when I actually got clients, I would send them surveys to really understand what their pain points were. And so, having that gathering of knowledge and doing that has actually proved to be really financially rewarding now because that's how I base all my copy is based on all of those things that I've done in the past on understanding the different weight loss niches.
And it's kind of like a rabbit hole where you, like, at a very surface level you understand it. But then, as you just start to dig deeper, you just go into many different kind of rabbit holes, and then you understand at a deeper, deeper level as you go on, what the actual problems, desires and solutions are to these people.
Sam Ovens: Got it. So how did you pick this niche and identity what they needed.
Andrew Hanoun: So I just ... After I did the course I went back and did more schooling. Because I figured if I was gonna be the health care industry I need to do more schooling. So I did more schooling. And, within that schooling, I specialized in weight loss because, you know, I kept jumping niches. And I'm, like, I need to choose something I'm passionate about. I'm not as passionate about helping women with eating disorders. I'm not as passionate about helping people with certain conditions overcome them.
But I am very passionate about weight loss because I can see what it can do to people. And I've just been in that industry for a while. So that's why I choose it initially. Which is 'cause I'm, like, I'm gonna do something I'm the most passionate about. And I was watching one of your YouTube videos one your blog, where you were talking about the best in the world, the number one quality is their passion by which they do things. Because they just give it everything they got. So that's why I went with weight loss.
Sam Ovens: Got it. And then how did you find out what their problems were, and things like that?
Andrew Hanoun: So I would actually just talk to them. I just talked to the niche. And I talked to individual in there. And, of course, people are different within the weight loss niche. But I started to see, you know, some kind of stars align themselves, and connected the dots between all the different desires and solutions. So talked to them. And I did a little bit of research online in blogs and stuff like that, as well. And I talked to other practitioners in the field. But, mostly, it was just talking one on one with people and having a set of questions I would ask them on the phone calls.
Sam Ovens: And how did you, you know, weight loss is a niche where you can't really just search on Google, you know what I mean, to find people. So how did you start those conversations with them?
Andrew Hanoun: That's such a great question. You can't do that. It's ... And that's one of the struggling points of how to with direct outreach. It's, like, how do you direct outreach and say, "This is my solution"? So I would just post on Facebook. I would just post with some things on Facebook with regards to weight loss and how I've helped clients in the past. And then, if people engaged with it, then I would say, "Okay."
Sam Ovens: Is this on your personal profile or in a group or something?
Andrew Hanoun: No, it was on my personal profile. Yeah. So I would do Facebook lives on my personal profile. I would to Facebook posts on my personal profile. And then I would just contact them after they liked it or engaged with it in one way. And say, "Thanks for engaging in my post." And then I just started a conversation up about weight loss, you know. And kind of just tie it in with their current situation.
I'd look at their background. See what they've been doing. "Oh, I've noticed you've tried this in the past. How'd that work for you?" And then they'd start to talk. And I'm, like, "Listen, can we hop on a call. I'd like to ask you some questions." And, usually, it was as simple as that.
Sam Ovens: And what questions did you ask them?
Andrew Hanoun: Basically I just ... I printed out the questionnaire, one of the questionnaires on the course. So, "What are your, like, why is weight loss so important to you? What have you tried in the past? What hasn't worked for you? What has worked for you?" And I would maybe start with three or four questions, but then I would just kind of take the bait. So I'd see fishhooks pop up every time they said something. And I'd just take that fishhook and I'd go with that.
So if they said, "I wanna lose weight because I don't feel like myself," well, I'd go and explore that. And I'd just try to get it as ... To the emotional trigger as much as possible. So whenever I heard something I just clamp onto that and I'd be, like, "Okay, you don't feel like yourself. You feel like an imposter. Tell me more about that." And I'd really go deep with that.
So I'd have a list of questions prepared. Like, "What have you tried? Why do you want to lose weight? What's it's stopping you from doing?" And all that. But I'd really just try to listen for some kind of hook that I could pull on in terms of the emotional trigger. And then I would just go with that.
Sam Ovens: Got it. And, then, how, like, what question did you ask that really got that, you know, dug up the most gold from people when you're doing your researching?
Andrew Hanoun: Actually, it's this question when I did my researching, and on the sales calls, was the most powerful. And it was, "Why not just stay where you are?" Because people would talk to me like it's obvious. "Well, because I hate myself." And I'm, like, "That's not obvious to me." But they would say it like it's obvious. And then they would really talk about their emotional reasons why they can't stay where they are. So that was the most powerful question.
Sam Ovens: Cool. And then what did you discover from doing all of this research? You said before, like, the stars aligned. The dots connected. What does that mean? What did you discover from doing this?
Andrew Hanoun: So a lot of people are different in a niche. But there are some commonalities that align them all. And when I was align, the stars aligned, it means I started to understand what the commonalities were between all the differences. And it's when I started to trigger those commonalities that would get a bunch of responses back in terms of writing my copy.
Sam Ovens: And what things did you actually find?
Andrew Hanoun: That people don't feel like themselves. When they're overweight, it's, you know, they feel like they're in an imposter in a fat suit, basically, is what some people have told me. I found out that, you know, a lot of people, their main motivation, is to live longer and just to see their kids grow up and just to be healthy to play with their grandchildren. It's not necessarily about how they look in the mirror.
And I've learned some of the terminology they used. Like fat pockets. And stuff like that. Like the actual lingo that they use that I wouldn't have known if I ... It would be hard to find that out through Google, or whatever. So the actual words they use to describe their painful situations and how they have, like, this code, these codes or whatever. Especially among more of the women in the group who I would talk to.
I found out that, what else did I find out? That people have literally tried everything. They've tried counting calories. And they've tried exercising. So, you know, if I did a Facebook post saying, "All you have to do is count calories and exercise," a to of people would just ignore that because they've tried that and it hasn't worked for them. And they've literally given it everything they had and it didn't work. And I've learned that menopause makes it extremely difficult for women to lose weight. So if you can come up with a solution that they haven't heard before they're more likely to inquire about it.
Sam Ovens: Got it. So, then, what did you really identify the problem is, after all of this research? How would you articulate the problem?
Andrew Hanoun: The problem is I want to lose weight so I can feel good and look good in my skin and to be able to be there for my family.
Sam Ovens: But that's really what they want, right?
Andrew Hanoun: Yeah.
Sam Ovens: That, if you know what you want, and you try something, and you can achieve it, then it's not a problem. So it's a problem 'cause they want that, but, obviously, they can't solve it. So, like, what, I understand that's what they want. But why could they not solve it?
Andrew Hanoun: Got it. Okay. So, when I asked them, "Why can't you do this on your own?" they would just say, "Well, I've tried everything." That would be their main thing that they said. And, basically, it was because of the hormonal imbalances. It's kind of like their blind spots. They weren't detoxifying their body properly. They weren't having regular bowel movements. They weren't having enough water. They weren't ... They've been through so much stress in their life that their metabolism was just too high, or too low. And, no matter what they did, it wouldn't actually fix the metabolism, it would just try to ... I describe it as trying to assort and have different fuel types, but not actually changing the engine.
So the engine was the problem, not the fuel types. And people kept focusing on paleo and keto and different calories. But, the reality was, it wasn't the fuel that was the problem, it was the actual engine from years of stress, from years of toxic buildup, by years of emotional buildup that cause them to not be able to function at their best. So, unless they reset their metabolism, and dealt with the actual engine, which is their body's metabolism, they wouldn't get the results.
Sam Ovens: Got it. And, then, so what made you confident that you could ... Now, at this stage of the story, I mean, we've seen how you have identified the niche, found their problems, and all of that. A question before this is where did you learn most of the stuff? Like, you know, you said you looked on blogs and in Facebook groups and all of that. But you also talked to people. I mean, which was the best method for you to understand the market?
Andrew Hanoun: Talking to the people.
Sam Ovens: Got it.
Andrew Hanoun: Definitely, yeah. I felt like I could spend three hours on Google, or I can spend half an hour having a deep conversation with one person. And it's, like where you describe in the course, where your microcosm is the macrocosm. If this is a painful desire for three or four people, chances are the whole niche shares this. So it's the quickest, most efficient way. If you just have an authentic conversation with them, and really try to understand their pain points, it's the quickest and most efficient way to understand the niche, in my opinion.
Sam Ovens: Yeah, I always think about it was quantitative and qualitative. You can see a trend from Google. And you can see that this thing exists 'cause there's groups and blogs and everything. But you can't fully understand it until you get the qualitative too. Which is talking to people.
Andrew Hanoun: Exactly.
Sam Ovens: And I think a lot of people make that mistake in Accelerator. They just stay on Google and BuzzSumo and stuff. And just analyzing it. And they don't go and talk to people.
Andrew Hanoun: Yeah. And something that happened, when I did that for me, before I started talking to people, was analysis paralysis. 'Cause I just had so much information about the niche, I had no idea what to do with it, right? 'Cause you go to BuzzSumo, you go to all these blogs. You go to everything. And it's, like, you have so much information. I, literally, had 30 pages of stuff I just copy and pasted from different areas. I'm, like, what do I do with this?
But as soon as I just sat down and talked to someone about the information, it was a much clearer idea of what the actual problem and solution is to that ... What problems, desires and solutions are. So I could literally just fill in the answers to the questions very easily.
Sam Ovens: Cool. So, now that you've found the problem, what made you confident that you could step in and actually help these people?
Andrew Hanoun: Well, I kind of just leveraged my confidence off of other people's programs. So I just took what the best in the business were doing and I did that. And I saw the results they were getting. So I was confident I could produce the same result because their results had been repeated over and over again. And so I could unleveraged my confidence in that way.
Sam Ovens: Got it. Tell us about your first client in this niche. How did that happen?
Andrew Hanoun: My first client ... So my first client that actually paid me money after an Accelerator program, I only charged $300. And I thought that was a lot of money back then for a program. They reached out to me because they kept seeing me do stuff on Facebook, and they kept seeing me do stuff in Instagram. And so I had, at that point, after doing Accelerator, I had really refined the way I spoke about the niche, and the problems.
And I guess that triggered them to finally reach out to me. Even though they'd been listening to me for three or four years, you know, they reached out to me at that point. And so it was a mom. And she was really having trouble losing weight. And she was a personal trainer, funny enough. And she asked me to make her a program. And so I told her, "Yeah, of course." And I was really nervous about charging 300, 'cause it was a high price for me at the point.
But she took it. I was extremely happy. I got my first client and I was so happy. And I made the program for her. And I followed the instructions in the program, in terms of minimal viable delivery. And that was, yeah, the first client.
Sam Ovens: So you made an actual course for her on the first go?
Andrew Hanoun: Yeah.
Sam Ovens: Did you do any one on one as well? Or just you made the program and sold that to her?
Andrew Hanoun: No, I just made the program. I gave it to her. And I said, I asked her if she wanted any calls or anything, and she said, "No." So I'm, like, perfect. Basically, you know, and I'm, like, this is the perfect idea for a group program if people don't want one on one calls. Kind of foreshadowed what I'm doing now.
Sam Ovens: So then tell me about the second client.
Andrew Hanoun: Second client was very, very similar. He reached out to me through a friend. And I just did the exact same thing. I just made him a program, and then it took me one or two hours to make the actual program in exchange for $300, at the time. And-
Sam Ovens: Okay, so when you say a program, you don't mean an online course, you mean an exercise and diet program or something?
Andrew Hanoun: Yeah, exactly.
Sam Ovens: Okay, cool.
Andrew Hanoun: Like a very minimalistic version of a course. And diet implementation mindset, but all in a PDF document.
Sam Ovens: Got it. And then what about your third client?
Andrew Hanoun: Third client was the same thing. It was just, you know, they reached out to me through Facebook. They saw all my posts. And I actually, this client reached out to me because I took a picture of myself working on another client's case, and I posted that. I'm, like, "So excited to work on this new client." And then that third client reached out to me. And he's, like, "Oh, you're working on clients now. I didn't know that. Cool. I'd love to get into the program as well." And that client, actually, wanted to do a payment plan for the $300. So, at the time, I'm, like, that's fine, $300 is good money. So I let him do a payment plan of $100 every two weeks in order to pay for the program.
Sam Ovens: Got it. So, at this point, you've got three clients. So this isn't even a thousand bucks yet.
Andrew Hanoun: No.
Sam Ovens: So then how did you, you know, from there was the next big step in terms of your growth?
Andrew Hanoun: The next big step was, it wasn't until three months after, that I got my ... I stopped doing that because I decided to switch niches at that point. It was more of a commitment issue than anything. So I switched a couple niches and then came back to weight loss a couple months later. And I raised my prices to 500. And a woman from Instagram reached out to me and said she'd been following me for a while, and she saw what I was doing, and she wanted a program.
So I did the exact program, but I charged $500 at this point. I would consider that my fourth client, realistically. And so that's, basically, how that happened, the fourth client. So exact thing, but $500. And I just had a little bit more confidence to charge more.
Sam Ovens: Got it. Where have you grown to the business to now, as of right now? How much per month have you got it at?
Andrew Hanoun: So, just to give some context, in December I turned 26, and I made $1,000 that month. In January I made over 12,000. And then, in February, I made close to 30,000.
Sam Ovens: So what happened in January?
Andrew Hanoun: I turned 26 and I was, like, this is unacceptable. I had a lot of achievements in that year. I had graduated from medical school. I had started my own business. I had done a lot of education. But I was just fed up with not having money. So all I did, the only difference was, I just committed to taking more action and just doing more outreaches. Doing more Facebook posts. And just committing to the process every single day. And just following the exact steps but, like, massive action. And I got the confidence to charge more money. So I started charging $1,000 and then $1,500 in order ... For all my programs.
Sam Ovens: Got it. And how are you doing the outreach, like, in January. How were you finding people to reach out to?
Andrew Hanoun: It was kind of very raw. So I would just, a lot of times, I started with just messaging people and being, like, "Hey, I don't know how we're friends on Facebook, but I saw that we have the same likes in this place." And I just tried to generate some kind of conversation and then lead it back to weight loss if I saw they were a potential client. So I would just really work on doing that.
A lot of came, like, surprisingly, Facebook lives. They are so powerful. And so I would just do Facebook live and a lot of people would reach out to me after I did one and they'd be, like, "Hey, I noticed you're really good and you're almost an expert in this field." And I think they just thought that 'cause I had the confidence to go on the live and talk about it. It wasn't actually the information they heard.
But, for me, going onto Facebook live, and showing that confidence and authority, they'd reach out to me as well. Or, if they didn't reach out to me, they would engage with the Facebook live. And this actually worked really well. If I did a Facebook live and I saw someone would watch it, I would remember their name or write it down. And if they engage with it, I'd write it down. Or, if they commented on it, I'd write it down.
And then I'd go, after live was done, and go and message all of them who engaged with that Facebook live, came in and watched it. And it was actually a pretty good conversion rate with them wanting to hop on a call with me. And even some of them would actually go on and buy the program for, like, $1,000 or $1,5000. So that was probably the 80/20 of what I did would be from the Facebook lives. Watching who engaged with I mean, who liked it, who commented on it. And then going on and outreaching on-
Sam Ovens: So it was mostly from your network. From friends with you on Facebook.
Andrew Hanoun: Yeah, but I had added, like, 3,500 friends. It wasn't people I actually knew previously. It was me, I had added up to 35. So, at the point, I had around 4,000 or 4,200 friends or something like that. So it was from the Facebook network and my own personal profile.
Sam Ovens: And how were you finding these people to add as friends?
Andrew Hanoun: I just, I don't know if Facebook still has it, but they had a feature where it says, "People you may know." So I just clicked on that. And it says, "People you may know." And I figured, if they're similar to the people I added before, then that's a good thing. So I would just keep on clicking that. People you may know. And if I saw one of the people who were my target market niche, I would look at their friends, and I'd just scroll down and add them so that I get a little bit of overlap, hopefully.
Sam Ovens: Got it. So you were just pretty much adding suggested friends as friends on Facebook on your personal profile. And then posting on their doing lives and things like that.
Andrew Hanoun: Yeah, exactly. And then they would watch and they'd be, like, "Oh, who's this guy?" And then they'd want to reach out to me, or one more.
Sam Ovens: Got it. Cool. And then how did you make the jump? You know, you said you went from a grand a month to 12 and then 30 or something. How did the jump from 12 to 30 happen?
Andrew Hanoun: Just call ... From why it actually happened was 'cause I just had a lot more confidence on the phone. And so I was able to convert more on sales calls. I just ... So there's a couple parts to that. Number one is I just had more confidence on the phone because I had closed other clients in January. So I was, like, yeah, this can be done. So I expected it to happen.
So going into the sales calls I was, like, this stuff works. So I'm gonna keep doing it. The other thing was I had more confidence of doing more outreach. Because then people aren't gonna hate me for it. And that's what I thought initially. People aren't gonna hate for it. And it's a great way to build up rapport. So I got really good at rapport building. And so that's also what really helped me generate more leads.
And, actually, in mid January I started running a program and people were getting a lot of results from that program. So I was using the testimonials from January and point it on my Facebook for February. And then that really helped to generate more interest as well.
Sam Ovens: Got it. And what would you say, you know, what do you wish you had done differently if you started again?
Andrew Hanoun: Start to a niche earlier. And just realize that I didn't have to start as an authority in a niche. I could have just started my prices very low. Like, three or four hundred bucks. And realize that it's not forever. It's just for the first couple clients until I get my confidence up. I wish I just would have trusted myself more, and trusted Accelerator more at the beginning. That, you know, it actually works.
Because, yeah, I just didn't come from that mentality of abundance. So it required a lot of work for me to transform my mindset. And so I had wished that I had just trusted myself in the program more when I had first started. And that I had just chosen a niche earlier and just decided to commit to it 100%.
Sam Ovens: Got it. And what would you say is the one moment, or thing, in your journey, that really changed things?
Andrew Hanoun: Turning 26 and realizing I still only made 1,000 a month. That really pissed me off. And so being, going to the point of really hating myself in the current situation, and just being desperate enough to do anything possible to get ahead of it. It's kind of just being backed into a corner. And nothing had changed. Nothing else was different from December, my birthday was December 20th, to January 1st. Nothing else had changed between that ten days other than me being sick and tired of my current situation and desiring and being really hungry to have success.
Sam Ovens: Why 26? Why does it matter if you're only making 1,000 at 26?
Andrew Hanoun: Part if it's 'cause I saw you, you were 27 and making 20 million a year. So I'm, like, well, shit, if Sam's 27, and he's making 20 million a year, I'm sorry, or whatever, 50 or 60, whatever it is now, and I'm making 1,000, there's something wrong here. And so that was number one. And number two was I just felt like I was able to do more. I was, like, I felt like I'd accomplished so much, and I didn't understand why this part of my life wasn't on par with everything else.
I felt like I'd graduated medical school. I had so many degrees and certifications. I'd traveled the world. Why not financial? And that was the most important area to me at the time. And so when I just really took a step back and understood my current situation, and how painful it was, and I just took that in, that's what made the whole difference. And, ever since then, I haven't looked back. It's just been constant abundance.
Sam Ovens: Cool. And what part about Accelerator really got you making the most progress?
Andrew Hanoun: Module three, sales. I mean, marketing was brilliant, in terms of picking your niche and how to market to them. So the copy of that part was really important. I would say, number one, would be the sales, and the script that you offer in the sales program. Because, now, I understand exactly how to sell something at a fundamental level. And so it's not just memorizing a script, it's actually being able to navigate wherever the situation takes you. And that really helped me out.
'Cause I'm like the person who needs to understood why in order to do something effectively. If I don't understand the why, it won't work. And so, because you gave us that in the script, and whey it works, that helped me excel. Number two was the marketing and how to really write the copy. I had watched module one, and then I had watched module five in the Facebook module, where it teaches you how to write amazing copy. And so I took those two modules together and just wrote my Facebook post copies.
So that was probably number two. And, kind of overlaying all that, was the mindset portion that I just kept coming back to. I had really ... I had gotten a gold card. And on that gold card I wrote down the goal I was going to achieve. So, January 1st, I had no reference for achieving $12,000 a month, but, January 1st, I said, "At the end of this month I'm gonna do $12,000 by January 31st. And this is how I'm gonna do it." And I just wrote down the steps that you say in Accelerator.
And I just kept looking at that three or four times a day, and focusing on that. And, by the end of the month, I made 12,500. And I literally couldn't believe it. Because, on my card, I had just wrote 12,000. So I think that really helped me keep me focused on everything, like, when shit was hitting the fan. I just really kept my eyes on the prize. So I think that was another piece of the puzzle.
Sam Ovens: Got it. And did you find, like, a friend or an accountability partner or anything in the program? Or do you pretty much do it all by yourself?
Andrew Hanoun: No. I didn't have a friend or an accountability partner in the program. But I kept seeing people most things in the group, like a couple members, and I just followed them. And I just kept getting inspired by them because they kept ringing the bell. And they kept posting up other clients. So I kind of used them as my inspiration and my motivation to keep going. But, at that point, I was so driven I could just see the goal that I didn't need an accountability partner at that point. The group, in general, was sufficient to keep me motivated.
Sam Ovens: Cool. All right, well, that's pretty much all my questions. Is there anything, I mean, I've been in the community for a while now. And you've been, you've seen the other customers and everything. What advice would you give to members of the community?
Andrew Hanoun: Yeah. I'd give advice in the way that I would want to receive it when I first started 10 months ago. Nine or 10 months ago. And it was the fact that you can have it. If I can do it, they can do it. And it's not a matter of having the right tools. Because the difference between me having success wasn't the difference in tools. I had still had Consulting Accelerator throughout the 10 months.
The thing that made the difference was making a commitment to achieving the goals I had set out for. And putting blinders on and just going for it and believing it was possible. And not doubting myself. So I'd say do the mindset work. Spend two or three days just surrounded by that mindset. Just dive into it. And then do a maintenance an hour or day at least. And just believe it's possible and do the work.
You know, I would always ... Had second guessed myself that it was actually possible to achieve the goals. So I would go and I'd read Russell Brunson. Or I'd go and I actually hired another mentor on top it because I was trying to distract myself from the possibility of this not working. So I made so many mistakes. I spent so much unnecessary money when all I had to do was believe that Consulting Accelerator could get me to where I wanted to go. And believe that I can make it happen.
And if I had just did that, I would have been much more successful earlier on. And I believe that seeing people most in the group, don't distract yourself with mindset, but use it to fuel you to go after the goal. Because at the end of the goal is the income and the difference you're gonna make. Just keep going that and put blinders on to achieve it.
Sam Ovens: And what do you mean by put blinders on?
Andrew Hanoun: Don't listen to people trying to tell you to do one thing. Don't subscribe to other email lists. Don't listen to your parents saying that you should not quit your job or you should not quit school or you should not do this. Commit to the outcome that you commit to when you bought Accelerator. Remember why you bought it and commit to that goal that you went after. And don't listen to other people in your life.
Don't listen to other, you know, Gary Ravee. Don't listen to anybody else. Because it's distractions. I literally locked myself up in my room so that I could avoid all other distractions because they were pulling me away from the goal that I wanted. And so when I just got focused on using Accelerator, and I just got focused on believing I could do it, and ignored everything else, that's when success started to come to me. And so putting blinders I mean, like, just keep looking forward. Don't look around you.
Sam Ovens: And how did you manage to block out all of the noise and really, you know, just focus? How did you block all of that out?
Andrew Hanoun: So I have a whiteboard in my bedroom. And I wrote down what I'm going to achieve that month. So I wrote down the 12,000. And then, in February, I wrote down 30,000. And I wrote exactly how I was gonna do it, and the steps that it was gonna take. And then I also wrote the person I wanna become. And I'd literally wake up and look at it. I'd look at it before I went to bed. I'd spend most of my days in my room where it was right beside me in my peripheral vision. And I would just not go out with friends. I would not text. I would not, I stopped doing Instagram, as well, 'cause I would be high into Instagram, it would be a good distraction for me.
So I stopped doing Instagram. I stopped doing other social media. I deleted Snapchat off my phone. I didn't go out with friends. Honestly, I just isolated myself because I have to become someone different. And I didn't know who that was until I was going to achieve it. So I was just focused. I listened to Think and Grow Rich every morning. So focused a lot on mindset. I listened to Sam's Mindset Courses. I listened to your Sam Mindset Courses.
Before I went to bed at night, like, I lived with my parents, and so it was so easy to get involved with our conversations and my sister's conversations. And, you know, sometimes you have to be a jerk about it. I would just put headphones in and wherever I went into the house, whenever I was talking around, I would just listen to Think Grow Rich while I was walking around the house.
So I blocked off all other conversations that weren't gonna get me to my goal. Because, otherwise, I'd get sucked in. I'd listen to, "Oh, what's the neighboord doing?" Or, "What's this family member doing?" And it would just really distract me from what I really wanted. So, like, from a literal standpoint, I would literally put headphones on, even in the gym, wherever I went. And I would just keep listening to audios.
I would bring my vibration and mindset to a higher level. And I'd literally, physically, lock myself in my room and do my work there. I wouldn't go to coffee shops. I found that really distracting. So I would just, you know, go lock myself in my room and do it there. I would really focus on my energy and got my health together. Because I found that I was grinding too hard. And I just didn't have energy on the phone calls.
I didn't have that necessary ability to communicate authority on the phone. So I really worked on my energy. I slept. I drank more water. I ate properly. And that really helps with the focus as well. And, it might sound excruciating to do that, but, once you dive into it, it's not. You just feel so good because you go to bed at night and you feel, like, today I got that much closer to my goal. Instead of feeling like today I got distracted.
Sam Ovens: Yeah, I know what you mean. You gotta ... That's my way of doing things is just isolation. Because-
Andrew Hanoun: For sure.
Sam Ovens: You do get pulled in a million different directions.
Andrew Hanoun: Yeah, there's-
Sam Ovens: So that's definitely, for all members of Accelerator, I mean, that strategy is, it's a powerful strategy. Just block everything. Isolate. Cool man.
Andrew Hanoun: Yeah, you got it.
Sam Ovens: Any other tips that you've got for Accelerator people?
Andrew Hanoun: When you're ready. I was really excited to join Up Level a couple weeks ago. And, you know, I hopped on a call with you my first week there. And it ... And it, after one conversation, a big impact. So don't think that Accelerator is the end of the line. Accelerator is your one goal, your short term goal. But your long term goal should be to keep [inaudible 00:50:26] members of the community who are achieving more because you can keep on growing and you need to have those people in your life who will keep you accountable to that level.
There aren't many people who surround us as entrepreneurs, when they can [inaudible 00:50:38] six or seven figures. And so, if you don't surround yourself with other people who are, then you'll never grow there. So I'd say just keep moving forward. Do the work in Accelerator. It's just the beginning. it's not the end. And then keep progressing through. And just keep on associating with people who are making the six or seven figures.
I actually, I reached out to one of the members in the group, I don't know if he'd want me to reveal his name, so I'm not going to. But he was making six figures and he kept on posting in the group. And I just reached to him. I'm, like, "Hey man, can we hope on a call. I'm really struggling here." And he was in a similar niche to me. So I reached out to him. Hopped on a call. And he was making six figures. So was [inaudible 00:51:26] and just a couple conversations we had really gave me some distinctions to help move forward.
So I guess surround yourself with people who are really doing awesome. Reach out to people in similar niches to you in the group. And, you know, if they're having success ask them how they're having success. I've had a couple of people in the group do that for me who were in the weight loss niche, and I was more than happy to hop on a Skype call with them and help them out. And, you know, look at Accelerator as just the beginning of your journey. It's exciting to hit six figures. But, once you're there, you're gonna wanna go to seven. So just know that it's just the beginning.
Sam Ovens: Awesome. Well, thanks a lot for speaking with me today. And I'm sure there's lots of good advice here for everyone in the program. So I'm sure everyone's gonna enjoy it and get a lot from it. Thanks a lot.
Andrew Hanoun: Yeah. Well, thank you for having me, Sam. It's been a pleasure. And I've looked forward to this for the past eight months. So thank you for having me.