Nick Hauser: Welcome everybody, Nick Hauser here and in today's interview I'm going to sitting down with Amrit done, Raj and cameron joined consulting accelerator in March of 2017 and at that time he was $25,000 in debt and up until this point now he has been able to build his business up to making 25 k per month so it completely wiped out the debt and reverse the debt into monthly know revenue for his business. And what amber does is pretty interesting. He helps trucking companies get drivers through strategic outreach, so we're going to jump into what that means and how he got started in this and really how he's been able to take at this point going from 25 k in debt to 25 k per month. So Emma, how are you doing today man?
Amrit Dhanraaj: I'm doing very well. Thank you, nick. Thanks for jumping on. The call is looking forward to this day. Awesome.
Nick Hauser: Yeah. So before you got started with the program, you know, 20, 25 k in debt, what was going on exactly?
Amrit Dhanraaj: Well, where I stood that Amrad before I bought the consulting program. Um, I was doing a corporate job as like a planner and a in a grain company and like managing the commodities, booking freight company. So I've been in trucking niche for long and uh, when you get into a corporate rat race it feels good for those first first year when you were like hanging out and it's, it feels good, you go for lunches, all that stuff. But the money wasn't there. Like I was like, where do I get from here? And everybody was like, I just want to make to canmore like everybody's like trying to impress the boss and like make two k, it just made me feel a little bit pathetic in myself that this is what life is about. Like how do you, how do you get to that massive success level, not in terms of like just pay but also in terms of like what you do and being changed to something that as like what's the meaning to this? Like what's, what's the next level? Like, how do I get out of this grind and hit that next level where I'm, I'm doing something that I know, like keep doing it. I'm moving up in the world.
Nick Hauser: Yeah, makes sense. How did you even get started with that job in the trucking industry?
Amrit Dhanraaj: So how I started was I used to be a mechanic, so, and um, I went to school and whatnot then through that, um, and I was like, I need more from life. So when I first started I started as a mechanic like when I was 18 and then when I did the mechanics thing for four or five years and I was like, I need more from life, this is too much physical intensive, um, I think I can do something when they brain and make the same kind of living. So I jumped into a position it was there and I was lucky enough to get it and I got into load planning. Um, so booking freight companies to move freight for agricultural companies and whatnot. That's what I really transition. And that's how I, that's my journey. And coming from India, I mean there's lot of expenses like your, your buyer solve like I grew up in India and like moved to Canada.
Amrit Dhanraaj: There's a lot of problems that come in your played and he don't know a lot of people. You're the only one to figure it out and slowly like I tried going to university and that debt accumulated like paying that fee and all that stuff. So it just kept collecting. The pay was still that two, three k a month and then the expenses were like five, six each Monday just kept piling up and up and up and like helping my parents back home sometimes or there's unexpected expense that comes up. It was scary, like I could see like just slowly going in and then, and then more. And it was very scary. I couldn't deal with it. It was like, oh my God, how am I going to get out of this? And like I'm not moving up in my job. Like even if I go from three K in my job to making like five k, how does that even solve my problem? So.
Nick Hauser: So you can get, so came to the country and you're working on, seems like a pattern. The potentially emerging here is that you're always looking for more out of yourself with or whatever it is and then the debts kind of piling on as well and you're seeing, you know that things are not as comfortable as you maybe thought they were. They're getting even worse by the day, by the hour even. Potentially. So moving on though, how did you actually go about saying, I'm going to solve this thing. I'm not gonna turn away from this. I'm not gonna let this deck crumbled me. What'd you do next leg to kind of, you know, finding out about accelerator and joining that program.
Amrit Dhanraaj: It was, well Sam's program at that time it was like, it was, it was known but it was very new at that time too. Like there was, it was still booming. So I found like somebody that I know very values, like somebody that I followed and he liked it and you know how like facebook had the, they still have the algorithm that way and it was like a loop, like a Sam ovens post of like how a 26 year old punk made 10 million a year and moved to Manhattan. That post. Right. So I jumped onto that, I stumbled onto that and then I watched the little video of um, Sam and had said, in one month, I guarantee you you will have a claim and you will be making money if nods not cut a check for $100 and give it back to you. I was like, fuck it.
Amrit Dhanraaj: I was like, in one month if I get turn my life around, why have, fuck what I grime into this, like, what's the point? And I was like, this is perfect. I was like this. And Yeah, of course I was being greedy and trying to like be like find the easy way. And it took me a lot of time until I found my first client, not gonna lie. It was very, very hard to go through like massive pain. It was very hard. Anyway, so that's all I stumbled upon Sam's thing and then one day booked the Webinar and I sat down and watched through it. I was more like, as a more skeptical kind of like, I know this will work but I just don't. I just want to make sure that this is not just like Sam grabbing money way, like selling something that's like totally garbage, not relevant to you and you can do like other people get into it, but you can.
Amrit Dhanraaj: But it kind of sinked with me. So I sat down, I made those circles, their desired situation, your knee and like I like this is like in Fab fab 2017. So I watched that Webinar, I didn't buy the program, I kept looking and have look into capital gain. And then I saw at that time there was Tai Lopez, a bonus digital marketing thing too, and they looked into Tai Lopez. So I did convince myself to buy Sam's program better. This was all legit. And as soon as I bought it and I looked through and I was like, yeah, this is a lot of knowledge I got, I am sure I can definitely turn things around. But the program was like so big, there was no way in a month I could finish it and go out and like find a client and at that time was doing some, now I'm going off to Pluto, but I'm going to stop here. So that's how I bought the program. That's what got me started looking at other people who I knew were doing or liking Sam's thing. And then other people who are in touch with him that kind of build that confidence for me to like take that leap and be like, yeah, I think this is what's going to change my life.
Nick Hauser: What were some of those early struggles and what did that look like? The initial stages when you joined the program?
Amrit Dhanraaj: Um, the initial problems I would say I didn't. New leg, it's very hard to like nail down the niche. Like you, you deep, deep down inside you have it where you just don't know it. It's, it's that sweet process of like bouncing off the walls, like find that. Like I joined workshops, I've been met people to do the survey, like what's your biggest problem? And the thing is nick, like the way you asked your question, you might not get the answer to the right way back to like it's, it's more about asking people and then applying the problem that they're saying like the first time. And I had been out and I was talking to like trucking companies like they, like I was talking to les grain companies and that's a totally different sector. Like I don't help any dream companies. I help companies that pull like reefers drive in or the food that we get at home or ash fall or anything like that.
Amrit Dhanraaj: But no agreement and it's totally different industry. But then trucking industry, they one one told me that we need a lot more work. We need like a, we need more clients. I was like okay, well they need clients. So I ran out and I started like talking to these companies and I was still working on my job and I didn't want any conflict of interest. So I've been after like different kinds of trucking company and they were like, no, we don't need work. We have more work than we can handle. We need drivers. Our trucks are like sitting in the on the fence, they're costing US money, we're paying payments on them and they're losing like half a million a month. So we need drivers. I started to wonder. I was like, what for all this time and I was delivering lumpy mail is like paying somebody that I know delivering lumpy mail to these places. And I felt so stupid to myself. I was like Oh my God. So I had to restructure my thing. So in the beginning to find what, what my interest or the outline going to have to go through that pattern was like a long journey and going through pain and going through workshop, talking to a lot of people. So that's what I would call my early stage was to struggle through it.
Nick Hauser: And what did you mean exactly when you said that? You know, sometimes people will give you the answer, but it's not really what they mean.
Amrit Dhanraaj: See, I'll tell you a good story about this. So I called like, uh, the trucking association of the province and I called them and a as a um, hi, I'm amber them about to start this business and I think this is the head of the trucking association of the province and am and I talked to everyone as I had whatever his name was, I can't even remember. And he's like, yeah, they have, they need more, like a more good paying client. I can't remember exactly what he said, but I asked him, I was like, what about drivers? Like do they need drivers? And this is all we responded back. He's like, well any trucking company that has like over 10 tribes, they have a headhunter working for them. So they was okay. Like I couldn't like catch that, like golden nugget there was like I could be a headhunter and there's like so much money to men and say no, maybe this, they need drivers. So maybe it was me dumb who couldn't pick this up or the way he expressed it really didn't click with me. So I was getting those kinds of answers from everyone. It was like, Yo drivers, yeah, you have to find drivers, but your clients would be a nice thing
Amrit Dhanraaj: and that's what really set me off. I wish somebody would have told that or I would have talked to the right company and be like, they would have been like, no, there's a lot of fruit out there. We just need drivers. I was talking to the wrong people and few right people, but the way they put it out, as I told you, threw me off to like a whole different orbit.
Nick Hauser: I think it's a great point you bring up because I think a lot of people, they go in with an idea of what the people might need already. So it may bias their questions a little bit to get the person to say like, I need more clients because then they can. It's like confirmation bias. Then the person asking the questions that can be like, oh yeah, well I was right. They needed clients because I asked all my questions about that and they told me, but also sometimes too, I think a lot of people think that when they speak with somebody or send a message to somebody like in a research kind of setting, trying to learn more about the niche or the person just going to give them like this is super detailed specific one line answer that gives them all the like it gives them all the answers they need to help solve their own problems of trying to pick a niche and like you're saying here, what she's actually the practical thing is they say they give you the answer but you have to weed through it. Very rare for somebody say here's our problems and we're like, it's these three things and if you can do this for us, like we'll sign you up today.
Amrit Dhanraaj: That is true. And to adding to that and make like people were going to give you the answer. They're very smart business or like I consider myself not the smartest, but I consider myself to be smarter everyday and I value and I make sure whatever I roll out of my mouth is like to the point it's not a blabber, although I do go off to that point and the business owners were going to tell you the problem and answer in three lines. They're very hard to get ahold of because they're doing good things in there. They're moving companies, they're growing companies and they value their time and adding to that I will also like anybody who's watching this, I later on or like follow what Sam seems like very closely because the things that he might say like very simple and like normal tonality, hold a lot of value.
Amrit Dhanraaj: I realized that later on, but I've watched it because he said like you at least 30 times, like a sales call before giving up or doing all, and I see guys like all the time and the group, they're like, okay, I've done 30 sales calls with realtors. That's not the niche for me. Maybe you didn't do them right. Maybe they were like 15 real sales call than 15 of them were like, just you not putting your 100 percent in. And like for me to find like my niche is like totally like everybody that does it, like we have a blank to blank to find clients through blink and mine was totally opposite and so I was just like feeling like so stupid. I was like, how this can happen and it happened to me. I was like, no, they need clients and then they wouldn't give me approval and then it would feel like maybe that's not the niche. Um, but yeah, that's, that's what I would like to add.
Nick Hauser: Yeah, that's a good point. So once you did sell that, you pick the niche, you kind of figured out what it was they actually wanted. How'd you go about figuring out how to really craft your offer to them?
Amrit Dhanraaj: It, this is a really good question honestly, and this is what blows all my competition out of water. Like any trucking company, once good drivers that will stay with them and work as long as possible. And there's lot of turnaround because there's a huge shortage, so driver will come join your company and leave. So in the beginning, like what I would do is I would use a, like my own organic outreach by calling people and the people that I know, I'm asking them, hey, you want to work for that guy? Like I know him, he's my client. Like I'm not getting anything noted this like he's super nice, he's looking for a guy. So I would do organic and I would do digital marketing so people would come and like apply on their website and like two of the ads and stuff. Um, and what was.
Amrit Dhanraaj: And when these guys would apply, I would call each one of them. So I took like the recruitment thing on my plate for these companies and the first client that I signed up. And um, um, there was actually like my second or yeah, it was my first. So anyways, I called them up and I would tell the drivers and be like, Hey, there's the interview, you can go meet this and this person. And what would happen is nick, like they will get lost in the communication, either to, drivers wouldn't show up, they wouldn't care, they just applied online or um, if I pass the contact to the recruiter at that company, like my client's company or those safety guy, he wouldn't follow up with them the right way. So I was a producing all these leads, but they were all just going to waste because nobody was like handling them properly.
Amrit Dhanraaj: And I had too much on my plate, like one for one trucking company that I was like following up on 70 people. So I was like, my fulfillment is poor as like I've found a problem, I've found a claim, but the way to fulfill this is so bad. And then on top of that, what happens is like if you call your, no one wants to make them work at a company that they don't like now they could a job that they already liked and they've been on your word to work for someone and what have they fired them or they leave in two weeks. Now they're out of job. They left their other company. And you're feeling so bad, you're feeling so guilty and can't sleep in the night because you ruined somebody's job in life for your, for your benefit to fulfill your thing.
Amrit Dhanraaj: So once you identify that problem, how did you, like, how did you fix it? And as you move forward to create something better? Uh, what I did then as I, you know, what the avenue to this as, and I talked to a lot of recruiting companies too. I was like, how would you go by this honestly make up and I tell this to my, all my clients or prospective clients as like, there's still like there's 80 to 90 percent of the company. They're still trucking companies who are looking for drivers. They're still tied up in this loop where they're, they want everybody wanted like a sure shot method. Like if I put $2 in, I want like $2 a bag or like something coming out of it. Like if, if I need something very guaranteed and overly promising and people like to tend to go with that program where I'm a trucking company, goes to a recruiting company and be like, Hey, we need two guys.
Amrit Dhanraaj: They put an ad on like indeed or any job site or wherever, and then that thing sits there for six months and then they finally find one person and the trucking company might get one there. How would I got to fix this? What happened was then I was like, I'm not doing this. This is stupid because I'm calling too many people. I'm wrecking people's life and I, I did with one person made me feel terrible. He got fired or something like it never happened. I was like, this is so ridiculous. I wouldn't do this again. And then I started only offering to trucking companies. I was like, I knew there was organic part that I did and then there was the marketing part, so I'm just going to sell the marketing part. These leads will come to you, you follow up, you see which guy you want to hire or fire and it was perfect.
Amrit Dhanraaj: It sticked with a wall, so good and I did it for a couple companies and they were getting so much, so many leads that they couldn't even follow up because now I'm going to loop this back again. Everybody was doing like a symbol image, a lead at a bad time in 2018, 2017. I'm in 2018. I remember in like January, February and a or even in like December they were doing lead ads, simple flat image and like a, like a cop say now hiring class one driver's or cdl drivers in Manitoba, British Columbia or wherever. And I was doing Sam's process writing this long ass copy and like, how did this chart, how did the truck or make million miles, some some weird shit like that. It was totally insane. And my featured in like trucking magazines, they were like going viral. People were sharing them and I remembered there was one which went like insane. It was a ed means a million, a million to Joel and something like that. It was, it was insane. And I shared all those posts in the, uh, in the group too. I like Sam's share work like you need to just apply it in your world and it just fired and it just went wild crazy and I was like, oh my God. That's what I realized. I hold a power now if finally nailed down what works and this is what I'm going to go and sell. Crazy.
Nick Hauser: Nice. It sounds like you made an improvement by subtraction with the service, which I think is very important because sometimes a lot of people think just adding more like putting, putting more in the car and you know, Sam talks about the salon, he actually had a recent video about it. We're like race cars. They ship everything down or in order to make it as quick as possible in the most efficient as possible. So it's really cool to see that you identified that and instead of thinking, well maybe I should just add more people around me to be doing these follow calls instead of me doing it. You said, no, no, no. Maybe this other company can do it on their own and I'll just do like the one thing that drives the majority of the results. So I think that was really smart.
Amrit Dhanraaj: Thank you.
Nick Hauser: How did you go about scaling this now? And so you landed a client, kind of tinkered with the service process, figured it out, and then how are you getting these clients to, you know, add them on and grow the business?
Amrit Dhanraaj: Um, the way I got around was of course, like I had to. I did the thing where Sam Sam's like, make a list of 100 people in the, in the, in your province and stuff. I'd realized I was like, this is my policy on my company and it's, it has helped me to scale massively and make my product so bulletproof that I can save an utter conviction. And I tell this to my client, I do sound cocky and I'm like, what I am about to tell you, I can guarantee you with 100 percent nothing on the planet can compete what I'm about to give you. And you'll get drivers you wouldn't, you wouldn't believe. And the testimonials are insane, but coming back to the point how I was able to scale, I was really good at like my, my, my boss, like who? Um, he was a very good mentor to me.
Amrit Dhanraaj: He taught me a lot of sales stuff like being aggressive on the call and he also taught me how to write emails. So good and strategic and every single client that I've ever got is through by writing emails. So anybody who's watching this video email works if you know how to work it just like anything else. So. And I would, what I would do is I was building connections on Linkedin, Linkedin, like a, I use this automation software duck soup. And it had a preset message it sends. I was like building these connections lots and lots and lots. And then after like two weeks, I would extract that list and I would mass email everyone. So I would put it into software which didn't have like at the bottom, like unsubscribed from this email I'm in, I'm giving my secret out. But it's good for the people who are out there struggling.
Amrit Dhanraaj: How do I reach massive audiences without like putting that much input? Um, so as I have these two, three clients I want to scale, I want to tap into different markets and that and I have only signed one client per region hiring region. So you're not. Your ads are not fighting for the same driver. Um, so I, I did like massive cold email outreach and the email said clearly that after you worked with me or once you see what I have to offer and I still use that email to this date and it said you don't have to go through any recruiter, put one jaw, one posting a job site. All you have to do as follow up with the leads. And it was like a no brainer. That's all they wanted. And as I'm telling them the answer and it was a, everybody was contacting me back, everybody.
Amrit Dhanraaj: So boom, all of a sudden they're like signing people left, right? And Center. And it really meant good. And then post got featured in lots of places. People start talking about me. I met a lot of people that were doing this in states on a small level and it got me so much on the radar and on the map that I tapped into like working in coaching some of the biggest trucking companies of North America, like sitting with their marketing teams and doing all that stuff. So it made me empower myself. Yeah, I'm doing something good.
Nick Hauser: So that's cool. So email. So works is good to good to hear that myth debunked on your own.
Amrit Dhanraaj: I tried cold calling, I tried everything I would say. Uh, and again, nick, like I would sorry if I'm dragging this, um, anybody who is struggling to find clients first light, find out what your niche is about. Like if you're going after chiropractors, y'all read emails, but no, that's not a niche that is email focused. You can do cold calling, you can do walk ins. You'll get much more success than, than emailing. My niche is all emails, so it worked for me. So find a wall. What is the mode of communication? What are they spending their time on a, for your niche and you'll find success.
Nick Hauser: And were you able, were able to extract that because you mentioned your previous boss and mentor when you're working at the trucking company to is showing you how to write these emails. So when you went to go do this on your own, did you kind of have that intuitive sense to know what kind of emails will be a good, good idea to start with the test? Because I know the industry works on email.
Amrit Dhanraaj: Absolutely. The first email, what I wrote to my first claim looks completely different what I write today. So it has evolved every time I'm like tweaking a little bit, tweaking a, tweaking it a little bit, tweaking a little bit. It has. So the first time that I wrote email, it was influenced by my. Of course, my mentor, my boss, I got my corporate job and I made sure like I was to deploy it very respectfully and Nah, it just involves any good thing that is any successful. Being on the planet is always evolving. They're always getting better. So that's all my email journey hasn't been to like. And I feel this is how I feel. Anybody who writes email and responds to email is 90 percent of the time a very knowledgeable person like they're good to deal with. They're good to do business with.
Amrit Dhanraaj: What is it that I'm. I know I'm stereotyping it. It's true, but somebody who has an outlook who's making sure that they're typing words in there, they're putting the right language. Sometimes you get really mad at people, but you kind of famous, right? I remember from my days of like doing a job, if I wanted to get back at somebody through and the only way you respond was email. You didn't pick up the phone and started just like going crazy on them. You would regularly write it very strategically that you put your point across, but you really didn't burn the bridge. So learning that art of life writing things is. I think that's what was a big game changer too.
Nick Hauser: I think it's more focused like channel, like in your, in your, in your email. I mean, you could have other things popping up, but you know, it sounds like instagram flipping around dam and somebody's getting another text message and all that kind of stuff. So when you're reading these people on Linkedin, you're just mass adding them or were you messaging them on the linkedin platform at all? Or were you just using it to build the email list?
Amrit Dhanraaj: I was sending them a personalized message and I do that to this day, like I'm building massive connections and um, what I do is I send them a personalized message. Hi Nick, this is Amrit a nice to meet you. I just wanted to add you to my network. So no leeching off the value off the hobby. I said, I find truck drivers, I see you are the CEO of like ABC trucking company. I can help you. I don't do that shit. And of course, and there's a lot of people that do linkedin. They say the same thing and I kind of followed them. I Wigley washed. I was like, okay, that's all they're doing it. So you give them that sweet message, they become your connection. It's harmless outreach and then you extract their email and then you personalize, you ride that email personalized to them and I've been on calls with like Canada's biggest trucking company, CEO like the fourth biggest and these are like billion dollar companies and me being on a call with them like this with those little email that I wrote. It means a lot like that means that your thing works and it works better than anything.
Nick Hauser: When you say know your person and your personal Lee's email as well, you're said you're putting it into like a crm. It's own like where you can bless them out or...?
Amrit Dhanraaj: in the beginning I didn't put them in a crm because it would do that thing at the bottom. Like say if I put it in mailchimp it wouldn't say like unsubscribed from this thing so it looks scammy and it was like this is against the laws and I don't want to do it. So I would personally right like 30 emails one day and then 30 of course I would like copy paste a little bit. But. And then there's like when you go to like big companies, they have lot of like it was in place where anything that comes from email marketing to the CEO or see your, it's not going to go through that filter. So I knew that because it wasn't my corporate company that nobody could send us that email. So I like oh my God, my email won't even reach that person.
Amrit Dhanraaj: And I was like writing personal life and then I go out around another software but they also said they worked for a little bit then the don't work. So I was using snow vo for a little bit. That was good. And it didn't leave anything at the bottom. Like it was like planning email, being road to anybody. So I went blast from them. You can make like a whole series, like an automation of the door apply after three days. Yeah, I was able to automate it. I'm not doing it too much today because my plate is full. I can't even deal with the cards that I have right now. It's hard for me to catch up. So. But in the beginning I was writing in personalized works perfect after that as using the automation software and I still use those automation softwares and they weren't good.
Nick Hauser: So when they read these emails, what's the next step in the sales process for you when you're laying these clients? So they go to like a quick 10, 15 minute qualifying chat or is it straight to a strategy call?
Amrit Dhanraaj: It's straight to strategy call because I only shoot emails to people that I know are good fit for me. So I pre qualify them by looking at their company, how many trucks they have, have they gone bankrupt or anything like that, what their google reviews, seeing when their facebook reviews say what have they tried in the past, all that stuff. So I pre qualify them before I reached out to them. Then once they come back and they're like, yeah, we're interested, let's see what you have to offer. Then we jump on a call like this. I show them what I've been doing for other clients and the results and they're like low. And then I present the offer and they want to be a part of it. They say yes or no. Uh, I don't do follow ups. I don't do any of that. Just like if they say like, can you send me this an email?
Amrit Dhanraaj: I tell them like I'm not going to send you this in email. I'm sorry. Like it's very, very harsh to say that and, but I'm not gonna waste my time following up. It doesn't happen. I have never closed a deal where I had to like follow up. That's simple period. Gave anybody. Yeah. I know people say their followup followup followup. It works for bid 20 percent of it, but 80 percent of the time it doesn't work because if they haven't bought it in for a shot, they're not going to buy it in the second you. Yeah. You got to consult their boss or their wife or stuff like that. In that special occasion I do get it, but most of the time it's like first email strategy call, yes or no in the road. That's it. No more long follow up. Stupid Shit. Nothing like that. No.
Nick Hauser: Got It. So you mentioned some coaching and then some of the services we were initially chatting about, you know, what is it, what does the offer look like right now for these trucking companies and like how do you, how do you structure it for like the deliverables?
Amrit Dhanraaj: So what I do is make basically, um, I wanted to build my products so like it was a learning process as we talked about it. So like crap, like what I delivered to my clients one year ago, I don't deliver that today. It's like super clean worshan and make something that's like so drilled down that it just over. And then two days later my clients found me in the night and they're like, Amarin what the, how we can even believe that, like leads are pouring in every time and he couldn't even find one person. So anyway, so the niche, the offer stands right now like this. So I, I sell them on the thing that you need to have a very, very strong online presence. Everything should look a notch and because then you put your message out there through facebook ad or a youtube ad or a Google ad, ABC trucking company, the driver's not gonna.
Amrit Dhanraaj: Maybe they'll fill out a form, send it in for to you, but they're not going to join the company without creeping or looking at all your platform or your company is about so. So I tell them, I was like, just me building the ads is not enough. It will get you drivers. If 10 people fill out the form to be to join your company better, your results are going to triple or quadruple if you look good all around. If your organization, like let's say if I walk into your building, your operation there, nice, everything is running good, but you're not looking good online where people are gonna see you first before even coming into the office. It's going to fall apart. You're going to lose lottery quality applicants. So my offer stands to be like, I'll do all the ads and you're hiring region. It includes video.
Amrit Dhanraaj: I have a guy that does full time. Video is like my right hand and we do like some of the best content that, that has produced a lot of videos, a lot of new websites, uh, creating a very strong, good online presence where you sell a truck driver about their company even before they've walked into the building. So that's what makes it very strong because it's a presold jog to them. So when they come in they're like, yeah, we want to join your company. So, and then my clients will in me and they're like, we can't believe like how you're able to do this. So that's where the irr I'm talking in a nutshell. Like it's again, it's like if I go into nitty gritty then a thousand things that we do crm, this, that and all that. But sure. What do you like price that offer read?
Amrit Dhanraaj: It usually stands around like say six to seven k USD or cad. Uh, depending if, if a trending up knees have 50 trucks, like minimum, I tend to go after like shoving hub means you have at least 50 trucks because I know that 50 trucks, one truck makes like around $400,000 revenue, so they're probably doing like 10 million a year. So six K is not a big deal. It's a very big turnaround and big la five drivers in a month, that's like making a million dollars back by putting six k out there. So it's a very big turnaround. It's, it's an Roi that I can count 'em that's a number I would say depending how many drivers they need, how many regions there in. So a trucking company that's based in a state of Wyoming and they want guys like in Utah, Nevada, who's the Texas Montana. Then the hiring regions are big. So you need more ad spend, you need more money then that six k might go into 15 k or 12 k because you need that ad spend along with it. And if the only one guy's in say Wyoming and one or two neighboring states than a stay that sixK or eight k a month.
Nick Hauser: Gotcha. And is that is the six K or seven k included in like the ad spend as well. Whereas I like your management fee each month to the company.
Amrit Dhanraaj: It does include ad spend. Ad Spend is like 40 to 50 percent and I put that in the contract. So what I tell them like sixK , a 30 or 40 percent or 50 percent of that amount goes to adspend. Um, because if you were to only, let's say if I was charging them three K or $3,500 a month and then three care is being provided by you, like a lot of other guys do as ad spend, it's hard to like change those credit cards in your ad account and you can make like 30 ad accounts so you have. This is the only way to do it. And the clients are happy because they're getting points on their credit card each month. So they're willing to do this. And um, so yes that sixK or 10 or 15 key, I tell them, I'm like 40 percent of this amount will go, or 50 percent of this amount will go to ad spin and it's in the contract every time.
Nick Hauser: Nice. And now moving forward to, because you said you're right now you're, you're a 25 k and we kind of walked the evolution here and right now you're trying to even just keep up with the amount of volume that you have. What is the next, like what's the next step for you? Where are you looking to go next to take the business to the next level and higher revenue marks?
Amrit Dhanraaj: Um, I am 1:25 years. I at that profit level, so the gross thing is way higher than that. But um, my plan is right now by quad too. I want to get to 100,000 and then so you might see me an up level and I want to go like I want to dominate Canada and us and I'm doing very good there. But I want a dominated and rural the industry. And then by the end of the year, I want to tap into Australia because they have the same problem. So I want that market as well. Uh, why? Because as I said before, I don't sign everyone up. If I get a trucking company that's hiring and same region, we don't sign it because now you're showing ads to the same pool of drivers. So I want my ads to dominate that region. Uh, so I don't want to play another adult, another client. Now they're fighting and none of them is performing all selling all of this stuff. All of the. Oh my God, sorry. All of a sudden my process is not falling in place. So I want to keep my product very, very powerful. Yes. Amber wants to get to $100,000 a month and then tap into Australia. And I think these are the big three countries where there's a huge shortage of drivers and there's very big room for me.
Nick Hauser: Well that's really where uplevel can be effective for you. Like because it's designed for somebody like you really who has this, a lot of this momentum and you've figured out all the other things, like you figured out different versions of your offering. Now you're at the point where you have too much volume and you're like, I want a scale, but I just don't have the time really. And I don't want to hire a big team and for whatever reason. But um, so I do think whenever you're ready for it, it would be an excellent fit with the momentum you have to scale things up with a program built out. But moving on, you know, what do you thinking about to longterm for this company? Like what's your vision here over the next five years?
Amrit Dhanraaj: That's something that I asked myself. I'm like, where do I go from here? Like how do I automate this? And I thought about it as like, I'm, I'm probably going to make a course and sell it to like big trucking company doesn't marketing thing, but I feel like I'm able to. I'm able to scale more if I'm delivering like done for you service than a then coaching them because you're giving your secrets away and of course when I go to like coaching meetings, I don't talk about some very nitty gritty stuff that we do because boats, those are my, my findings and I'm not going to give that away like valley I'm going to give you. I'm going to tell you, but you have to figure it out on your own online a good things. So I don't give everything. But anyways, five year plan I do think like I want to do coaching, but again there's only few big trucking companies and it's gonna burn out.
Amrit Dhanraaj: Like I feel like it can be burned out so it will be more like teaching marketing teams or small business owners how to. How to like really attract drivers are employees to come work for your company through an online course. But I still feel that I couldn't do it today. Of course I can build a course and sell it and I know it will get sold, but I just don't want to do it. I just want to keep getting bigger, bigger, bigger, and then maybe like two years from now do that full blown because it's hard. Like the thing that we, we give out to them, like the quality, I don't think they will be able to do it on their own. Like I have a full time videographer and I had to ride in Malden, tie into like, Hey, no trends like this video needs to go up a notch more knowledge more and I don't think you can do that, but the iphone camera in your office. So yeah, and then the copy and all that.
Nick Hauser: I think it depends on the company. Probably their resources, but the ones that you send to be targeting that you continue to. You'd be surprised how much people can do. If you give them the right specific practical information and you could, you could teach them and walk them through exactly how you look at videos and you can spot out a little different pieces that need editing actually be improved before going live. There's a line of the things that you're doing right now that can absolutely be transferred over to them. I'm just figuring out. That's always the the part where people get stuck. It's like I'm ready for like a maybe a course, but I've been doing all these things that I maybe haven't been all the little nuance pieces. They're really drive the needle forward. I don't have them mapped out necessarily like your attention to detail like that.
Nick Hauser: That's important because you're doing this and somebody else, if they don't have that as much, but they're willing to learn it. They're going to need to go on a bit of a learning curve, but they can definitely do it. I think because we see it all the time with people who are brand new, whether it's a business or they come into up level and sometimes we think when we're making the content and such like should we give this to people? Like can they handle it? And then we'd just say like, you know, screw it. Let's just like hit them as hard as possible because ultimately it's best for them long term. Even if it takes them a little longer on the same way you sell, whether you like, it was a little bit of a struggle in the beginning, but look where we are now and where you are ready to go and just like night and day. Um, what's your opinion here on, because we're talking about evolution, the trucking industry and some of the things that maybe like Amazon's looking at or like the automated drivers and automated trucks and stuff. What's your take on all that?
Amrit Dhanraaj: I personally think you already talked about it. It's fancy. And then if I was a trucking business owner, I would love to have an automated truck that could deliver a load from Chicago to New Mexico. I think that's very far in the future because it's a huge, huge, a topic of concern of safety because if that thing tips over or if that thing does anything wrong, it's not going to kill one driver or like one car next to it. It's going to get to do serious damage, like serious damage because a lot of people can get heard. And the phrase that gets damaged could be worth millions. I sometimes these trucks are carrying like a jet engine behind them, which is worth $10,000,000 sometimes. So they tip over with that. The whole project is going to go to dump. So perfect stories at concord plan that we had, like it was, it went so fast that and it was so unaffordable that they just shut down the operation. It was like, it's not worth it. So automated trucks are, I think very far in the future. It can happen. I don't see them coming. If they came yard, there won't be any shortage drivers, but I think that's still too far.
Nick Hauser: Then you can just automate the trucks and just sell the trucks to your clients.
Amrit Dhanraaj: I wish I, I would totally would like to do that. But again, in all in all, like I think at that point I know the biggest selling point for my business is like flying drivers. But uh, that are months would I be, don't find drivers. And there's half of my clients, like they're overflowing with lead, which is unheard of. Um, when you were talking about jogging, it's not, it's totally different. We're charging more so like chiropractor or doctors or attorneys because yeah, they got leads and people like hearing the recall, like trunking, like it's, it's a miracle to have leads. So, um, and there's months when my clients, I don't do any kind of advertising, we just keep their online presence good. And that's like an organic outreach basically because you're just putting good videos out or putting a lot of good info and then just drivers who follow their page but then joined the company eventually give in and they're like, Yo, we want to be a part of this company. So I think that part will still remain active even though there were automated trucks in wall. So a company always wants to have a strong presence out there.
Nick Hauser: Nice. And speaking of like, you know, your, your vision here in developing it. You mentioned earlier when we were speaking before we went live, you had purchased a domain name.
Amrit Dhanraaj: Yeah. So I am in the process. I've been telling all my clients, I just sent a demo yesterday too, like all the feature and winds and all that stuff. So I've been building a website named get truck drivers.com. It will be the leading while it is leading, but where I see get truck drivers, Dotcom is any trucking company that's ethical, is paying the fair wages, treat their drivers good. We going to help them and we can help them better than anybody for anything they've seen ever in their life and the results are going to be like groundbreaking. So there's testimonials on there and all that funky, all the cool stuff it has kinda inclined from what Sam does. I was trying to like kind of use the same kind of thing and I have to a certain degree but get truck drivers stand for targeting business owners who are out there, uh, looking for drivers, looking to grow massively and worn a process that works and works 110 percent and beyond.
Nick Hauser: Nice. Well, you know, going through the program here, what's your, what's been the most transformative piece for you? Going through an accelerator
Amrit Dhanraaj: mindset?
Nick Hauser: A lot of people say that, why for you?
Amrit Dhanraaj: I will tell you honestly, nick, in the beginning, like as a young person, a young guy, like I was like, Oh, I'm blind courses for different things in life. A other stuff and the courses that were good and the videos were like to the point, but I bought Sam's consulting accelerator. It was like, oh my God, these videos are so long, they're going to put me to sleep. I hated it. I totally hated it. I'm no word of a lie and I, I will give the credit to David Thompson as I go. He's one of the good guy. Like, he's, he's awesome. He's doing awesome. He's been interviewed by Sam. I contacted David and I'm like, ready to switch my niche and like going chiropractors as a trucking is stupid. People don't want to talk. It's like all bad people, blah, blah, blah. I had all these limiting beliefs and David told me he's like Ameron Sam's mindset training is gold and you need to go through it.
Amrit Dhanraaj: And what? I started to get traction and there were other things that he told me to like start getting some traction. Of course when they started to get a few clients and all that stuff, I kept going back to the mindset place and it seemed with me, I was like, this is so right. Like like as Sam saying, like in the afternoon I would eat a Kebab and I would feel so like heavy and I wanted to sleep it. Geez man, that's exactly what happened with us. And like you're working and then you eat a burger and then you were like, oh my God, I don't want to work. I just want to lay on the couch and boom, next, next thing you know, the whole day is gone. So like events like these, like, like my right now I'm looking at my board up here.
Amrit Dhanraaj: It's like filled up and like designing your dream worksheet life. Like these are simple things, what do you tall? But when you read and like apply to them in your life, you become a master of what you were doing. And that is Nord of ally coming from somebody who's tried it, who's hated this thing, and now I totally loved it. So I go back to say like I can go and buy like, oh sorry, I can go and be a part of uplevel consulting today, but I feel like I enjoy an accelerator. It's so good, but you just want to keep hearing that thing again because it empowers you, keeps you in that good flow that it makes me do things better. This as well, I keep. It helps me keep scaling my business and being more organized by listening to those same things as much. As much as it sounds dumb, but it is true. It works for me to this day, I go back to the training and the night I listened to those things and I apply them every day over and over again. And they work. They still work after two years they rock.
Nick Hauser: That's awesome. That's really good to hear. A nice example to have like the community we have in place so you can, you know, reach out, uncomfortable. He's another member and they give you some great advice that helps you along. Um, and that's the next thing to like were going, getting round another community to have the people who are at 100 k a month in greater. That also helps to it, which is kind of what kind encompasses up level the same way with somebody getting started, their rent, all these people who are ahead of them, they have something to look to see like what is this person doing or how did they go through the training and what did they find the most beneficial that I can kind of really focus on. Same Way you saw with conversation with David, he said, go to week two men and you're like done. And it just like totally helped.
Amrit Dhanraaj: Yeah,
Nick Hauser: yeah. What's your number one piece of advice for members of consulting accelerator as well? You know, if they're just getting started or they've hit some kind of roadblock in there, they don't know how to get past it.
Amrit Dhanraaj: I'm remembering in the story of David because I think that was like the tipping point. I still congratulate to Sindar guy. Like to this point, anytime I put a poll it's like I don't even put poles because I'm like, I'm so busy. I like, it's going good, so it's going to get. But it's important sometimes to encourage people in the community too because that's the way you push them. What I would say two other guys or other fellow companions and the group and who are trying to like there, um, I'm going to share my story because I think that will empower more. I was so broken soul, like given up on life and I was in dad and it wasn't working out for me and I see other people doing awesome things and like sharing like a hundred door need $20,000 a month, like doing on their stripe account.
Amrit Dhanraaj: I was like, oh my God. So I contacted David and the only thing that I remember so good was this thing, here's a. okay, well do chiropractors, forgettable trucking. I was like, I just want to do. I just want to get ahead. I just, I just wanted to success. Like I, I can't live without it. And he was like, okay, I remember what you do is meet me after two weeks, I will talk after two weeks from now. And so there's 14 days in between. Make sure each day you contacted hundred chiropractors, whether through linkedin or facebook or email, but do you have contacted hundred people a day? So by the time you speak you've contacted 1400 people and then you tell me how you felt or I was like, okay, I will do that. And I sat on the couch behind here and I was like, have I contacted 100 trucking companies a day that I'm giving up on this dream? And I started to wonder myself
Amrit Dhanraaj: and I was like, maybe I'm wrong. Maybe trucking. Like I haven't even reached out to enough people. That's what sales is. And what I did. I just open up a blank excel sheet and I just started writing emails like in the night like I was writing, which is very bad as professional as being a professional. So I was like writing emails to people at like 10:00 PM, 11:00 PM. They're foreigners going, who is this guy? Like reading email from Canada and like us and maybe even in other provinces where it's like late or whatever and I go only do like 20 people in a day so I couldn't even do hundred and even at 20 level I started getting strategy session. Like next day people were calling me. They were like, hey, we got your email. How can you find us? And be like, man, I wasn't just reaching out enough people.
Amrit Dhanraaj: So anybody who was in this program was like, I can't find drivers. They can't find this. Oh I can't find clients. I would say fine with the mode of communication is for your niche and then drill on it and make your offer so good. Don't sleep on and like just send anything out but just send it massively and just don't just send three emails and be like, Oh my God, I of find client. Nick helped me, or Jesse helped me. Like do a very powerful reason I give Sam tells you do this and do that in a day. So that's what I would say to anybody who's out there. Find the mode of communication for your niche. Send do a very strong outreach. Do 100 messages a day minimum. You're not going to be able to do that, but do at least 30 to 40. Whatever you can do and you will see results. You will see something come back 110 percent.
Nick Hauser: It was very practical. I like it. It's been a pleasure speaking with you here and here and your story and now what you're looking for in the future, where can people find more about you? If it's a trucking company and they're like, you know what this guy's saying, make sense? Or I want to learn more. I need more drivers.
Amrit Dhanraaj: Um, I, I have my old, well my current website's still up. It's called [inaudible] dot com and it's my last name is the a d h a n r a j.com. But I think by end of this week you can get ahold of [email protected]
as well. So I think that's an easier name to go by. No, but yes, if you want to reach out to Amad, uh, just look me up on facebook, Amaranth and garage. There's a page, there's a profile or you can reach out full fledge to me at get truck drivers, dark home or then Raj.com anytime. And I'm willing to help anybody that's out there and needed that push like David did. It's, it's important to give back to the community. It's important to give back to the people.
Nick Hauser: That's awesome man. It's been great speaking with you again and uh, moving forward, I'm excited to see what's going to happen and how you can really grow this thing out. Um, so yeah man, it was also speaking again.
Amrit Dhanraaj: Thank you. I can not thank you for this opportunity to speak with me and get me featured on one of the testimonials. It means a lot. It doesn't mean a lot to me. Thank you to you and the whole team and Sam who build this amazing product and he's changing lives and making people like us who didn't even knew there was this potential and we could do all this good stuff.
Nick Hauser: Nice. Awesome. No problem man. Take care of. Talk to you soon.
Amrit Dhanraaj: You too. Take care. Have a good one. Bye. Bye.