Nick Hauser: Welcome everybody. Nick Hauser here today. Joining me on this customer interview is um, in trend. I'm and how are you doing? Good man. How are you? I'm good, thanks. So [inaudible] got a really cool story for a lot of people who are not currently running a business and they've been seeing different interviews from this or they've seen training and consulting.com the website, the blog and they're like, how realistic is it to the actually like grow a business that's profitable and is making like a lot of money versus what they may be making in their job right now? At the moment I'm in, started from scratch, his consulting business, he had moved over to Nova Scotia and so he was at zero and you know, just one year later now he's gotten to the point where his business, where he's been able to hit anywhere from 25 to $45,000 per month, a fluctuating within there.
Nick Hauser: And his goal by the end of the year is to have eclipse $500,000 in revenue. And that point he actually wants to sell the business and you know, he's got actually unique business. He doesn't have a typical consulting business either. So he's really added his own piece into what the training provides and he's got an interesting niche also. He helps Nova Scotians upgrade their homes with beautiful doors and windows. So kind of a brick and mortar business. Um, I kind of gave the overview then we're going to dive in each of those pieces and hear from him exactly what's going on, how he made this transformation in such a short period of time and, and how we didn't follow the traditional path that the training program and still found, you know, a massive success for one year for somebody in the accelerator. I guess first to like, before you actually joined the program, what were you going to do in, in your life professionally, personally?
Amin Tran: Well I did actually come from a corporate retail, so I always had a, a, a customer centric background and everything I did, um, moving from one side of the country to the other. I'm in a completely new market. So I was actually just a, I doing some research to see what the next business I should get into. And I'd always known about the niche that I'm in. Um, but I didn't know too much about the online aspect. And so, um, I decided to take the consulting accelerator course after seeing it on our various advertisements over time.
Nick Hauser: And where are you thinking about like starting a consulting business, that point, are we just looking for some kind of opportunity and you sell accelerators is something that could help you like in this new digital age?
Amin Tran: Well, I really wanted to start something that could free up my time so I can travel a bit more. So, you know, you, some entrepreneurs, I guess myself being a one of them at the time was thinking, oh, you know, I got that life, uh, that laptop lifestyle right where I can now I can just make money online and do this and that. Uh, that's where it started. But, um, as I went through the process and, uh, through, you know, initial discovery and then failing at one niche feeling and another, and then finally going, wait a minute, um, why don't you, why just apply the, uh, the principles that I'm learning in this program to a product and service I already know about. And that's where the magic came together. I'm like, I shut it on that from the start. It's, they, they learn from trial rate. So,
Nick Hauser: so you really extracted the raw fundamentals of business from the training and apply that to a different avenue?
Amin Tran: Yeah, the,
Nick Hauser: the biggest thing being, um, you know, having a, having a hypothesis and then testing it and validating it with the market, um, before really taken to the next level and scale that combined with, um, the ability to really simplify the message to the customer so that I know what it is that I'm doing and offering to them and they know what it is that I'm offering and a, and what services and products we provide. And so, um, it might sound funny, but you know, our, I help a statement or my I help statement is really a, I help Nova Scotians upgrade their homes with beautiful doors and windows. That's all it is. It sounds so simple. And, um, if you'd asked me, you know, before I started consulting accelerator, I would have probably thought, oh, that's, that's too simple of a business model to work. Um, but when I started doing it and I realize, okay, this is, this is my target audience and this is who I'm after, um, it allowed me to grow my business in a, in a very focused way, but also to turn away business that would actually, that would have taken away time and energy on something that I didn't specialize in.
Nick Hauser: So I really niche down not just like, Hey, I'm a carpenter, a not just a covenant that has windows, but a carpenter that there's windows that are very design centric to help people beautify their homes. It as much different message than saying going through a home depot to buy your next door window. Does that make sense? Yeah, it does make sense. Where were the first couple like challenges you face with those initial niches that you said like didn't work until you kind of said, hey, why don't I take my, like my experience and apply some of these fundamentals that serve this, you know, window and door business? Like where did that first kind of process look like for selecting that?
Amin Tran: Well, the, I had this impression in my head too that it's like, okay, I'm going to learn this consulting to be a, a Facebook ads consultant or to be a marketing consultant. And when, when I was looking around at the small businesses in our community, I was like, wow, these, um, these automotive garages they can share used by health because like they have no marketing, no branding, no clear message around it. And then when I, when we formulate our, like, you know, I help, uh, I help, um, repair shops, grow their client base through Facebook advertising, start talking to these people. It was, uh, the amount that I was hoping to charge his way out of their league. And I wasn't, um, there was no demonstration of Roi to them. Uh, and so it did, it didn't make sense. And, uh, and even when I tried to offer a free services of, of say, Hey, let me, let me, let me run some ads for you and see if I can get you the return. Well that, that just, that just failed. So, um, that was one of the feedbacks is knowing whether your market, uh, could support that services are not because myself as a customer in that market, I probably thought, oh yeah, they could do a job and I would pay for it. Doesn't mean they will pay for it either. So
Nick Hauser: how, how did you then transition to say, okay, like helping people beautify their homes through windows and doors? Like how did you get to that point?
Amin Tran: Um, it was mainly, well, my wife actually pointed it out to me that she's like, well, you know, windows and doors and why don't you just combine your on your online knowledge, uh, and messaging to that product. And I said, yeah, okay, that's cool. And so I still validated by my idea going to the hardware store, observing customers that are shopping for doors and windows in the contractor section, talking to some of the contractors do. And then just talking to the staff at the hardware store and finding out like what were the challenges right. And the challenges that we found where, um, uh, number one, um, customers didn't like going to the hardware store to figure this stuff out because especially most of the time it was women who made these decisions, they didn't feel comfortable going to the hardware store. Um, the other is that there was too many variables involved in terms of if you're a homeowner and you've got to figure out your windows and doors, you're bringing in measurements and then you go to see a sales rep that may or may not care.
Amin Tran: Um, they're gonna, they're gonna give you some pricing. Then you got to go find your own contractor. And so I thought, well, what if we just removed all that? And we said, we'll help beautify your home's by coming to your home. We measure an estimate for you and give you the options in your living room. We basically sell and close a deal while they're like, they're emotionally happy about this, uh, this investment in their home. And then afterwards I take that sail away and then I coordinate the contracting owed activities. So then I would then find the appropriate contractor to perform the job.
Nick Hauser: Oh yeah. So how did you come over that like that in there to beautify their homes? Like how does that come? Just like, Hey, we make your nicer or
Amin Tran: it was just a way to have honestly target the female audience who I found were more like a design centric, right? Yeah. No, there's going to be people who may want to upgrade a windows and doors in the home because uh, you know, for, for weather reasons or because a, it may be looking old and decrepit, whereas there's a segment that we were targeting was women were like, you know, I love the look of this or wouldn't it be great if I had a bright orange door that would stand out in the neighborhood? So we were, we just went after that design center
Nick Hauser: person. Yeah. So just, it's weird little words made a difference because you can have the opposite. Like for men, you get to like help them, uh, build a man cave. Yeah. That's why they call it s anyway. So that could definitely go and swing the opposite way.
Amin Tran: That's right. And, and the other thing with, um, with targeting women, and uh, I hope this doesn't sound bad, but they tend not to barter about pricing as much as guys did. And so I was like, whatever I'm going to do, I'm going to target women who live on them a better lifestyle, tend to be more professionals who aren't going, who value, who value the total package rather than just nailing down price as their main determinant in a, in changing out there on doors and windows are not. So, yeah.
Nick Hauser: And so it sounds like too that initially you didn't even, like once you've identified who is it going to be, you didn't go and just like try to just, you know, talk to a bunch of individual women are just like knock on people's doors at their homes and try to speak to individual. You went to the people who have already had the experience of speaking to a large group of people like the contractor or the people at the hardware store. And so you leverage their knowledge. So let's write some of your own to really speed the Hunt's this process. So
Amin Tran: absolutely. And just by our, it's weird to be standing at the home depot for a couple of hours and making it look like I'm actually trying to buy my own doors and windows, but watching other people, it was a, yeah, it was quite, uh, quite an eye opener. And um, I've never done market research like that. It sounded so simple. Mike. I know what, I'm just going to give everything a shot that was taught in this course because clearly some of the things I was trying was working up to this point. So I'm just gonna follow things to a t and the work for what we are doing right now. So
Nick Hauser: yeah, that's a good strategy. The transition over now to once you identified all that you did the market research, the market research may send you leverage everyone else's knowledge and expertise, but how did you then say, okay, now I'm going to start figuring out how to get appointments with these women and booked them in their homes. Like how do you go and like prospect that find the leads?
Amin Tran: Well, I didn't really use so much of the digital advertising, like the, um, the paid advertising, but it was more of the organic methods that really paid off for me. And I'm like, for example, one of the methods that really work for me was I was like, okay, so if these women make the decisions, who influences them to, you know, as far as recommendations. Right. And oftentimes it was, um, it's like architects and designers that are well known in the area. Um, and I found out that these folks would usually get the contracts for building and then whatever item they suggested, that's generally what the homeowner went with. And I use a lumpy mail method actually like sending like golf balls and things like that in there just to get in the door and to get meetings with these designers. And then once I'm in front of the designer, it's just having a nice flowing conversation that, uh, that led to them saying, okay, um, you seem to be speaking the language we're speaking, you're not selling, you're not selling price or specs or you know, why this window has such a good thermal rating.
Amin Tran: We're talking about design style lines, um, colors, what's trending and um, the amount of business that we got through that just, it's, it's strange using a lumpy mail to get my foot in the door and then from there on, yeah, it's up to me. If I'd blown it then sure there would be no sale out of it. But then we're being able to create relationships out of it. So a lot of it was actually organically. And, um, the other method that was our congruent to that was just a, the outreach messages on and then cost me anything. I did subscribe to a linkedin sales navigator just so I can get people's email addresses and addresses. And once I got onto that, then it was just direct outreach and introducing myself.
Nick Hauser: Yeah. Well for all those channels is Ella, you're getting in contact with some sort of like general contractor or someone who is in, you know, building the actual home or redoing it for the women of the family.
Amin Tran: Yeah. Um, if, if they're out there and they brought a big project where they gotta do their entire house, a lot of them will find a contractor. And, um, and I made it now, uh, like a priority to look for contractors that were very design centric. So, and they just happen to the majority of the BB women who were, um, who were in that space. So
Nick Hauser: it wouldn't make it like a contract, a very design centric.
Amin Tran: Um, when I go onto their website and a, I take a browse through it, it doesn't look very industrialist. They'll have, um, they'll have blogs on there and blogs are sharing things like architectural digest or a certain shows on, um, on like home and garden television or, or flip this house, uh, the things that are trending on TV. Yeah. Uh, as opposed to going to a site that says, you know, we are, we are a project manager. If you've got hard hats and big trucks and things, we're just trying to be the opposite.
Nick Hauser: So is there any, so you're speaking with them and then your landing the deal and pricing based on value to them and because they're design centric, they see the value versus you know, trying to cut you for every like, nickel and dime. That's right. They know that bringing you on or recommending you saying, Hey, I'm going to be using this person to design your home. It's going to help the family. Like be happy with it and it'll help make them look good.
Amin Tran: Exactly. It's a, it's a win win for everybody. So at that point it's like it's my job to make sure that designer looks good, follow through because if she makes her client happy, the next one that comes through, she's going to have real of course refer to us again. And so, um, the market I live in is fairly small. Yeah. Our entire province or you know, state as you might call it, said a million people. So it's very important that find key influencers are, and they're not necessarily on social media. For us it was just on the people who were, um, in the trade shows who were in the, you know, the regular news, things like that and people to gain their, their, um, their in was huge.
Nick Hauser: No, the I helped. Same is interesting too because I have it typed out here from our earliest gastrin helps Nova Scotians upgrade their homes and beautiful doors and windows. And that almost sounds like you're speaking to like a, a female professional who is, you know, sitting down. Like, it almost sounds like you're almost the general contractor just for design, but it sounds like when you're actually doing this, your contacting the person who was in charge of the project already and getting done to you know, use you.
Amin Tran: Yep. That's exactly what it is. Uh, who we're targeting. And even if you look at our short introduction video, you know, I've got my, um, uh, my, uh, my assistant who is a female that looks relatable to the role, to somebody until it looks relatable to that ideal customer we're looking for. And the message is simple. It's, we remove that pain point by taking away all those, um, all those middlemen, all that process of going to the hardware store and so forth. By booking book an appointment with us, it's confirmed. We simply call them over and show up on time, believe it or not. Little things like showing up on time like mattered so much in this community. And, um, and from there on, I would say like eight, nine out of 10 times we closed the deal. And it was, it was kind of mind blowing to me because I prepared myself up for four high, uh, marketing expenses and yet we don't spend that much on marketing other than, you know, the click funnels and the schedule once in active campaign.
Nick Hauser: Cool. Yeah. When would you say that for the majority of the clients you've landed and such, it's direct to consumer or are you kind of do like a Jv essentially with the general contractor getting them to hire you?
Amin Tran: It, um, initially when we started off it was a lot a direct to consumer. I would say at this point now it's probably 70, 30, the point where I've got actually a real estate agents on board where they refer clients over and we thanked them by giving them a bit of a referral challenge. So I generally do like, uh, like a seven to 10% depending on who the agent is, like an appreciation referral check and people love money, I guess, you know. Um, in a way it's showing that I appreciate them for referring and thinking of my business by, you know, here, here's a, here's a little bit out of our deal that we made. So, um, I think that's only continuing, continuing to grow.
Nick Hauser: So like say 70, 70, 30, where did the splits as far as, um,
Amin Tran: yeah, 70 30 is more, I would say join ventures as you might call it, between a designers, architects, real estate agents, and then the 30% will be, you know, through word of word of mouth. Nowadays nowadays or sometimes people might see our Facebook posts like, ah, just organic posts, give us a call and we'll come help you change over your windows.
Nick Hauser: Now it's interesting too because, well, like people always have like the same needs and desires in some specific way. Have you found any differences when you are, when you're talking to somebody who is the general contractor versus like the direct to consumer as far as how you have to structure like the sales conversation,
Amin Tran: the sales conversation, how we structured it. I, I veered off the script quite a bit with um, with the strategy sessions, but the whole purpose was still to like stir that emotion about what was uh, what the pain point was. Right. And again, the pain point would have been like, there's so many choices out there. Um, where do I begin? Um, there's too many parties involved. And so by going with us, it was just all that is removed, that simplified one point of contact and we'll handle everything for you. Yeah. It's kind of how we positioned it.
Nick Hauser: I know once you like bring somebody on board or you land the job from the general contractor and what happens next? Like what does it actually look like to, to fulfill and deliver the service from you cause the satellite that you are not the one who is in selling those windows and making the designs.
Amin Tran: No. So, uh, I'll, I'll help with the design process as far as what people need and then I'll take a 50% deposit on the order and that 50% deposit more than covers the cost to the manufacturer where we can place the order. And then I then go source a contractor that's free because there's a, there's quite a few contractors out there that don't have enough work and so we don't do the work but we can sell and so that it solves a problem for them too. And I'm able to build relationships with these contractors. I have certain stipulations like if you're doing the subcontract work for us, when you show up on site, you have to wear my shirts or I'm sorry, my company shirt, my company hat and so forth. Right. You have to do certain things. Um, and might sound menial. But um, I have like, um, like a checklist that they have to go through. Like when you come to a customer's home and be there, you know, eight minutes in advance when you walk in the home, make sure you take off your shoes when you do this, you little guidelines so that they're, they're clear on my expectations because at the end of the day, the customer doesn't know this is a contractor or subcontractor relationship. They just know that I hired you, I pay you. And if things go great, it's you. If things don't go great, it's also you. So that, that's what I need them to know. So,
Nick Hauser: so fifth 50% up front for like materials and such. Get the manufacturing place in the next [inaudible] and upon completion.
Amin Tran: Uh, yeah. And the bounce rate upon completion of course. Um, you know, I'm the first point of contact for the customers, but I'm also the final point of contact. So once everything's all done between our trades, I'll then show up to do a final walkthrough with a, you know, let's just, let's say we're walking through with, uh, with Jenny. Okay. Jenny, I'm your house looks great. Let me show you how to operate your windows here. Some things for, uh, to note for maintaining. Here's also your warranty package. I got here. And uh, if you're happy with my service, here's a couple of business cards. Please refer me onto your friends and family and do leave us a, a, a Facebook review. And we've been able to build up some of that too, to get a five star reviews. And if there's anything less than perfect, please let me know now so I can fix it. Um, that social credibility piece I find is huge too. Not everybody goes on Facebook and remembers filler to review, but the ones who have gone on, uh, have helped us tremendously.
Nick Hauser: So, and the, the contractors who that you're hiring between, um, do you have to pay them once a job is completed as well until like when once you get, basically you don't have to pay them up front and then like, no, like an account receivable essentially.
Amin Tran: Exactly. So that, that way where we're actually never really out money, um, which is, I'm like, that's, that's better than any other business that I've ever had to run where I have to put out money for inventory. You put up money for a whole host of other overhead. Um, and this way I've had a chance to review with my customers if there's any deficiencies. And then of course there isn't a contractor is paid. Everybody's all happy if there's a little bit of efficiency, which, uh, you know, fortunately for us, we haven't had too many issues. And, um, we would then rectify it before everybody else gets paid. I don't get paid yet until everything's perfect on my end and neither does a contractor from my end. So
Nick Hauser: you have to do it. A couple of these, have you found like a small team of like, people you, you reuse as far as contractors go?
Amin Tran: Absolutely. Um, you know, the first, the first few jobs too, especially going into a new demographic or a new geographic learning who's, who's good at their craft and who stays to their word, who shows up and who's reliable. That was a bit of a learning curve for sure. But, um, because of the margins that I've found in this business, um, it was able to absorb some of those mistakes. And so, yeah, we went to, we found our, our, our key group of guys that we use, we've just kind of stopped with them.
Nick Hauser: Yeah. How many, how many kind of jobs can you do at, at one time? And like what does the average completion of a Jeff?
Amin Tran: Yeah. So that's, that's how you take your average home, usually takes about three days to a house. Um, well, the beauty of a, of this business is that the lead times on this product is anywhere from three to four weeks. I typically tell my customers talk to six weeks so they're not disappointed if we can start on their project earlier, they're happy. But if we started on time then we were just on time. Um, yeah. So it's setting the expectation off right away with my customer so that I'm not over promising something that I can't deliver. Uh, when I, when I'm selling, I'm over promising the world because I want to get the job obviously. But um, if,
Nick Hauser: so the, yeah, so a couple of weeks a have the ability to get started and figure everything out in between as far as hiring people, like if you just go start from scratch. So it sounds like too that when you're accidentally closing the sale and the deal that the urgent problem is like they eventually do want the house redesigned and everything, but it's, it's the relief from feeling overwhelmed and there's so many options out there. It's so complex. I just want to know that something is going to be in place to take care of me. And that's okay if a couple of months or it's going to be weeks go by.
Amin Tran: Yeah, exactly. There's an end in sight. And before, let's say before I left your house, Nick, we would have a finalized on the design. I would have given you some schematics and, and yourself and your partner if anybody else's in the, in the house was happy with everything you see before you signed off. And then we process that 50% off through, uh, through stripe. So then, um, you then have a commitment from me saying, okay, well perfect. We're going to be starting between, you know, in July 3rd and July 8th weather dependent and so forth. And, uh, and then I put it in my calendar so that it auto reminds me seven days before the due date to give him a call, just update them weather, make sure everything's on track or not. And uh, yeah, communication is key on that aspect just to even a things where, um, we're slightly delayed. If you communicate with people, they, they tend to understand and then they also know you're being proactive and thinking about their needs rather than letting it go and having them call you. Okay.
Nick Hauser: Have you ever had a scenario come up to where, you know, just did have a client you might've had that there was just very nitpicky and you get to the, and you do the final walkthrough and they go, oh, but, but, but, but, but, but, and then it takes like even more time. Have you ever experienced that and like how did you manage it?
Amin Tran: Um, I've had a couple of scenarios like that and, uh, I would say I try my best at the beginning of the process to really set the expectations, um, in, in this case, this was earlier, um, at the beginning of the business. And I'd say it just taught me to be even more clear and that's when I kind of developed the checklist, not just so I have the checklist for my contractors, but I also have a pre walk checklist for my, for my clients too. Right. Um, one of the things I added on there was a condition of the room or the home, so that way, um, one of, one of the issues that came up was they were like, oh, well we noticed some, some scratches and little dents on our wall in our base boards. Right. And it's like, wow, I don't think it was us, but there's a, you know, there, there always could be a chance something happened. Right, right. Of course. I always say, yeah. Um, absolutely. However it happened, I apologize. We'll make sure we make it right. So bite the bullet on that and make it right for the customer and then step back and then, uh, then kind of, that's when we formulate our own way to be a bit more proactive so we can curb it in the future. Yeah, a little bit of preventative maintenance really. Yeah.
Nick Hauser: It's interesting. It's kind of like a, you know, it's like when you, you're doing an offline with like the people's homes, but it's like when you build a website for somebody, like, you know, the waves, nobody wants their home nice and perfect. They want their website looking all sparkly and yeah, if you don't like, if you don't have the expectations for like, um, you know, here's how many like reviews we'll kind of do for a website anyway. Then the clients and keeping like, oh, can you change this? Can you change that? Then you're stuck in a web development project for like six months and you're like, there's no end in sight. But it's interesting. Are you? Yeah. Years rapidly learning, which I mean you could tell from, from speaking, right. They're like you from your experience and such have a good grip on business and you're able to extract yourself from the training. But I think a lot of people too, they don't get started because they're afraid of all those things that might happen and you just don't want it. And you know, when, when these things come up, I'm going to put in the necessary operating procedures to make sure they don't happen again to keep improving the business.
Amin Tran: Yeah. And, you know, there's so many ways to, um, to look at things like, you know, in the case of a, a customer complaint or a customer concern, okay, I could have, I could have defended my position and said, no, no, no way. That's us. Um, you know, you must be mistaken. Maybe your dog did or whatever. Right. Um, what does that solve in the long run? You know, I'm, I may piss off a customer and we might not get referrals out of it in the end. I know I'm going to have to bite the bullet anyway. So why not do it in a way that, uh, that is, um, that is helpful, that sincere and that a, that actually makes you then look like the bigger person in the end, which it does, you know? And it had to be, we take a few bucks off and, and clean up that mess was, um, we, we then get that, that five star review, we then get a, you know, a happy customer. So
Nick Hauser: yeah. Originally when you first started, like answering my question, you said customer centric background. Yeah. Yeah. And so that's always, you just know that's going to win in the long, long run
Amin Tran: if there no, if there's no customer, um, I mean, who's going to pay the bill? And so one of the things I learned when I was discovering the, um, that the, uh, the repair service garages weren't going to work was, um, when I was doing a free trial for a couple of these shops, I said, just give me a chance and that we'll be able to increase your traffic just by, uh, you know, doing some of my marketing right. And all we did was you run some oil, some oil change contests just to get free oil changes to get you in the door as such and such sharp rate. But what I found was, um, if I'm delivering on my end as marketer and I'm doing this for the customer, but they don't have the capabilities to, uh, a handle the inflow of traffic or be, uh, execute on a program that they claimed they could, well, what's going to happen is they're going to piss off those customers that I sent in. They're not going to be happy as a shop, I'm going to lose them as a client. And so if we're not on the same page as far as uh, uh, what I'm trying to do for them and their expectations of their business and me, well then you have a client for a couple months and then it's burnt out. And so in, in that niche there, um, I realized that there weren't too many, um, high caliber professional people that were working in that space. And so
Speaker 3: yeah,
Amin Tran: it made me realize, I'm like, okay, maybe these people's businesses are, uh, are just barely scraping by for a reason. Right. They don't have that base knowledge to even take care of their customers. So if I was to send them a bunch of traffic, what the heck's going to happen? So
Nick Hauser: yeah, that's usually the issue that we've seen people get to when they're doing done for you services. And that's eventually why they do transition to something like starting their own course because they realize that like, like you were saying here, that the business is just rotten to it's core. Like, if all they needed was a couple extra leads, they would have figured it out already and they wouldn't even need to speak with you. But like you're saying, I need to drive more leads. They don't know how to deliver. They can't even have the systems in place to handle the influx, even if they can deliver. And then it's all going to break. So if you can help them eventually do all that, you're really solving what's true or to what the actual problem is, just like everything.
Amin Tran: And it came down to not having the control as, um, the second niche that I tried out was actually to help real estate agents. Right. And, uh, and I was like, okay, how can I be more specific? Well, let's, let's help new real estate agents grow their database. Well, I had a, it wasn't very hard to find clients. Like I got two clients within like one week of just doing. And, um, I followed the steps in module five of our how to launch campaigns. And how'd your use quiet and everything. Right. And there were good, I'm looking at the number of, uh, of, uh, engagement and traffic that's being sent to these real estate agents. No followup skill whatsoever. And so the, the agents I had, I was like, well, uh, and then I would find that I'm hopping on the call with them weekly to follow up on them to see whether they've done anything with the leads of them.
Nick Hauser: Like a running your business.
Amin Tran: Yeah. And then one guy even told me, he's like, well, I didn't think it would get this busy. And like, like, well, isn't this the problem that you want to have because now you have customers to deal with these IPO, but I don't, I don't really have time for this stuff. Okay. So you, you don't want to grow your business. I don't know it. And so I kept thinking about the longterm, like, well, if not this niche and another niche and I'm going to have this done for you thing you can deliver on your end as a marketer. But if on the other end, the person doesn't do anything with it, nor do, they don't take action, they don't do the work, they don't execute, then gonna burn out, not have a customer and then repeat the cycle again with someone else. I don't know. And, and then, and I thought the ones who, the agents that I spoke to that, uh, we're doing it in the market, right. They, they figure out a way to develop their own marketing by him anyway. Yeah. Yeah.
Nick Hauser: Interesting. So as you're sitting here doing this and like you're thinking, okay, I'm doing all this on my egg, make finally found a niche now that, um, you know, like happy with, like it's not these done for you ones and I'm getting close to getting referrals. Yeah. And now you're the point to where I mentioned it earlier, then we'll dive into that. This piece is, you're getting ready to eventually, um, exit the business.
Amin Tran: Yeah. So the, uh, the awesome part is the, uh, the subcontractors that I've, um, the network I've built is quite awesome and there's a couple of them that actually want to just buy the business from me. Um, hard to evaluate a business cause it's less than a year old. Sorry. It's uh, yeah, it's about a year old. So that's a few months we started, but um, I'm going to leave it and go on to something else that, uh, but I indirectly discovered through the consulting accelerator course, um, going into actually business acquisitions. Tell him, um,
Speaker 4: yeah,
Amin Tran: with or without the fundamentals of our consulting accelerator. There's no way I would've built this thing in like less than a year's time to make this income. So yeah.
Nick Hauser: Now what two interest you about getting into business acquisitions and, and kind of operating in that style versus what you're doing now?
Amin Tran: I'm a big proponent now of external growth as opposed to internal growth. Um, let's say if I, um, let's say the existing window company, right? If we do double digit sales increases next year and say we even grow 20%. So let's say I go from 500,000 to 600,000, right? To the, to the outside, I mean to conventional wisdom, that sounds pretty good, right? You're double digit increase, but then it's tough to build a big company in that way. Unless if I found another window company, let's say they were doing 500,000 as well and I go and acquire them suddenly now I'm at a million revenue, not just 600,000. Right? And if I continue to acquire other businesses and build them ass, then um, then I'll have something, uh, something worthy down the road to, to exit or consolidate, rebrand, etc. So that's the next stage.
Nick Hauser: And Are you, you know, maybe you haven't done tactically a buddy thing getting an acquisitions for the similar type of businesses that you've been operating here that you've got to know in and out or are you looking at further at different industries and such?
Amin Tran: Um, this time around, I'm going to take a little bit more of a break and then really evaluate and look at longterm. When I look at the, the way the window and door industry out here are our construction, it's very much, it's not as mature as other parts of North America. So there's still a couple of years where a, where you can really do it before, before the big box stores get their stuff together and become more or more. Um, it's not their cousins, they're not customer centric. They're just not good at executing what they claim they do. By the time they work out those kinks rate, you know, they, they have bigger buying power. They have larger marketing budgets, able to reach their customer a lot quicker than quicker and better than a, than an independent can for sure, just based on volume and scale. So, um, the next thing I look at, uh, I'm not 100% sure what it is, but it'll be, you know, again, a business that's in demand, something with healthy margin and, uh, something that's very fragmented that I can go and consolidate.
Nick Hauser: And do you want to try to get into like getting a majority stake in those are minority stake. Like what'd you kind of thinking about?
Amin Tran: Oh, uh, if you can find the business and buy it wholesale, uh, completely. Um, the funny thing too is in doing this, um, this window, a window business and marketing, I actually had some of my life, they're not really direct competitors because they're in different towns, but because they've heard about us through some way, whether it's online or word of mouth or however, reach out to me and asked me if I'd be interested in helping them with their marketing or their misses fines and things like that. Right. And I found the two things in common, um, one is, um, they struggle to get sales and to deliver that sales. The other is they don't have a succession plan. And so I'm like, if I was really interested in growing in this industry, I would just go find a way to buy them rather than compete with them. So yeah.
Nick Hauser: What would your number one piece of advice be for member of accelerator right now?
Amin Tran: Just fucking do it. The thing is, um, once in a while I'll pop into the, into the consulting accelerator group. Like, I never realized how often, how much I was on Facebook until I started this course. Right. And I started like breaking down my day and I use the uh, the alchemy planner. Yeah. I don't like, I got so much stuff going on and I say what's a hone it down and then I'm like, wow, only achieve two things a day. Like what the heck did I spend my day doing? I'm like, man, I'm on social media way too much and I cut that stuff out except for if I'm on like business facebook.com to do, to do things. Um, yeah. Like it's weird, like the little nuggets that you find from the course, um, you know, staying off of social media, do you want to be like, uh, do you want to be like the, the, the cool actor or not?
Amin Tran: Or do you want to be like Leonardo Dicaprio and Tom Cruise who know their craft? Um, do I want to be cool on Instagram and Facebook or do I want to go out there and make money and work? And it came down to like, just, you know, here we have, um, like I'm very skeptical about things and this is actually the first online course I've ever bought in my life. Um, I did, I saw these ads and then I'm like, oh, this weird guy in a blue jacket. And then I did my research. I'm like, oh Geez. They actually wrote an article about him in, in ink and Entrepreneur magazine and like, okay, oops. Then these are credible sources. So if this is someone who's achieved this and they're outlining it, then it's just a matter of executing the steps. Um, and often I find in the CA group is there's people that question whether it's the step or even the program sometimes, but I'm like, unless you've achieved something equal or greater than, than Sam, for example, you don't really have a leg to stand on when you're trying to say is methods don't work. Um, it's like, especially in the world of online marketing, online advertising, there's so many like gurus and stuff out there. Um, if say you and I were to go to the gym and we want to get in shape, right? I will look up my trainer and be like, all right, that guy or girl is ripped. They look like they're the role. I'll listen to them if they were obese and ownership, probably not. But in this online digital world, there's so many people claiming that they can do this, that their Ferrari there, whatever
Amin Tran: that is. I was like, I was doing my research on like, okay, here's a dude who's, who's credible, he's got the background, he's got the track record. Um, I've already paid whatever was 2000 bucks over the course, so I'm going to just do it rather than buy it. And uh, like a lot of folks I find just deliberate on like, oh yeah, is that right? Is that wrong? Like, well, no, it's just, it's the guys outlined it. So we just follow the steps. So just do it.
Nick Hauser: Yeah, that's good advice because like not only the, the members in different programs and such, but I think that's when people start like binging on purchasing online courses. And because sometimes they get, well I guess it depends if you, I'm sure there's our training programs out there that like are complete shit, but I know if obviously like as we're chatting here and like seeing our members each that you know, the process is pretty proven at this point. But yeah, you got to add your own unique piece into it and extract what you need from it. Exactly. Like you did it. What people do is when they start questioning, then someone else comes along and sees an opportunity and they say, oh like here's your problem. I can help you with that and here's my coaching program on that to the person thinks that like there was something wrong like in this course or the other course or in some other person who's trying to, you know, they're trying to run their business.
Nick Hauser: They say, Hey, I can help you with that problem. They buy that product and program within. They go through there and they're like, it's still not fixed. Like the old thing of making money or like living a laptop lifestyle and they just keep going like this until they come back and you're just like 12 months, like later or you know, 18 months later I've done all these different things. I came back to like consulting accelerator and I just said, screw it. I'm just gonna fucking do it. And I went through it and like here I am and then like we're talking together and interview.
Amin Tran: That's awesome. And uh, I dunno, it's, um, we're gonna try and think what Sam was saying. That's why there's a lot of things Sam says it's cutting, cutting all their crap out so that you can get ahead and you can just stay focused. And um, when you have all these like,
Speaker 5: yeah,
Amin Tran: gurus or courses or whatever out there, it's really just a taken away. Or if anything you find informations are outside contradicting. And then you start to question this guy and the new question this guy, and you're like, which one's right? And then you don't take any action. Yeah. So like, just, just deleted all that crap. I like cleaned up my phone so there's no apps on there. The only app I got is like Shizam so I can find certain music. So I like, but that's it. Um, yeah. So that way I'm like, yeah, just, let's just do my work and stick to my schedule. And um, something so simple as that, uh, alchemic planner right before I go to bed. I feel most of it out first thing in the morning. I just write what I'm grateful for and then I'm off to the races and at the end of the night just review the five things that I had hoped I'd accomplished that day and then just fill out my next day. And uh, yeah, that's, that's it.
Nick Hauser: And I had to ask to have you, you've got the training. Have you taken the Myers Briggs test?
Amin Tran: Um, yeah, it gave me a, an executive profile.
Nick Hauser: I would say your ist Jay, is that correct? Yeah, yeah. Yep. You too. Um, at, at times like, you know, it gives you the presented splits. Yup. Yeah. So like I am, I think I'm like 75, 25 give or take on the t and the F. Okay. Then everything else, I'm pretty pretty close. I'm like 51, 49, 53 47. But I like to ask like on these calls and such, um, just to see who we have in the group, but also, you know, if you can understand who you're talking to, you, you know how to like communicate better
Amin Tran: for sure. Yeah. That's awesome. Yeah know you're bang on on that one.
Nick Hauser: Yeah, I like it. Like a person like is the the s the s function, I think it's called. Um, like when you were telling me that you have the rules and like the procedures, like they have to wear your shirt, they have to take their shoes off at the door. The person with like high amount of intuition, like they were like, you're tipping more creative in that sense. Like not, I wish, I guess that example I'm using is incorrect and created, but they wouldn't like care as much about that. You know, like they wouldn't have that precision and that's why they call it like the executive because the person who was like in control of everything and making it all happen. Yeah.
Amin Tran: Wow. That's, yeah. No, that's awesome. Yeah, you can read people quite well
Nick Hauser: talking to a lot of people, that's all. But yeah, like where can people get to wrap it up? Where can people find out more about you online?
Amin Tran: I'm in trying to consulting.com
Nick Hauser: yeah. And how do you spell that? Your name will be on here, but how do you spell that too, for people?
Amin Tran: Yup. Just a a m I n a t r a n and then consulting.com.
Nick Hauser: All right. Awesome. Well, it's been great speaking with you and I'm looking forward to seeing what happens next with we're taking this business exiting and then we're going to go from there. Yeah, we'll keep in touch. Yeah. All right. Take care. Thanks Nick. Bye. Take care.