Nick Hauser: Hey everyone, Nick Hauser here, and in today's interview I'm gonna be sitting down and speaking with Jason Seib. Jason has been a member of our Consulting Accelerator and Uplevel Consulting programs for just over four months now. He went from making 80K per year with his business, to making over a $110 thousand in just four months time. We're gonna be jumping into Jason's story here, and understanding exactly what's going on, and how he actually achieved this in such a short amount of time.
Jason exclusively helps women find peace with their bodies, and overcome any kind of yo-yo dieting fads that they're following, and just finding clarity to really achieve their health, fitness, weight loss goals. We're gonna talk all about that, and jump in and hear Jason's story. Jason, how are you doing today?
Jason Seib: Fantastic, thanks for having me here, Nick.
Nick Hauser: Sure thing. Let's jump right in. We were chatting before, but before the program started, before you joined and started working with Sam, what was going on with your business? What did things look like?
Jason Seib: Well, I had some parallels to some other people that I've seen in your testimonials. I had been working in my niche for quite a while. I have about 15 years experience, and what that had evolved into was from your standard trainer, fat loss coach, to a real pursuit of the fat loss psychology behind why people quit, and started exclusively working with women. Got tied in with a fairly big name psychologist that has helped me ferret out a lot of these answers, and get to a place where we can figure out ... It felt like we had the answers on how to make people lose weight. That part's easy, as a matter of fact. I ask potential clients how many times they've lost and regained at least 10 pounds. They always say multiple times. The fat loss part was easy. It was really focusing on that fat loss psychology piece, knowing that I could tell people easily how to lose weight.
I got really good at what I did, really carved out a niche for myself. Had a decent following, had an email list, was doing a podcast. I had even gotten my podcast to number one briefly in my category on iTunes. I had only about 10000 people on my email list, but if you're brand new, that sounds like a substantial number, and I'd written a couple of books that had done very well. One of them with 300 something five star reviews, and another one with 75 five star reviews on Amazon. Through all of that, my marketing plan was just garbage. It was hope. I was sitting around crossing my fingers. I had done absolutely nothing over the years that ever produced a single sale, that I can say produced a single sale, except maybe the occasional email that I would send out to people that already loved me.
I would run Facebook ads, and absolutely nothing would happen. Then we'd turn the ads off and sit around, and then sales would spike a couple weeks later. We're going, what the heck is going on? I've got no control, like no buttons to push. Granted, I had a bit of following, and some of the people that are watching this are probably, could be starting out fresh. But, I'll give some caveats on that part in a moment. But, when I came to Sam's situation ... Well, okay, I had gotten to a point where I was starting to try to admit that, what I didn't know. I was clicking on everything that YouTube sent me. I wasn't really on Facebook in that huge of a capacity. I had decent following on a Facebook page, about 12000 people there, but I was staying away from Facebook, mostly because, well, it's so bad for my niche.
One of the things I have to do, and it's crazy now is, working through Facebook, is to get people to follow me on Facebook, get them into the Facebook group, and then ask them to get off of Facebook in ever other context. Because, well, Facebook was terrible for my niche. It just is. But, I was clicking on everything that YouTube was sending me, as far as weight loss, and nutrition, and all of that, to see how other people were marketing things. But, I was also clicking on everything that I could find regarding marketing or any kind of help that I thought might be able to get me more publicity or whatever. I have an assistant that works for me part-time, and she, in her other job, she works for another friend in the small gym scene, a guy that owns three small gyms. They had found somebody that had really helped them blow up their gyms.
Well, I don't own a gym anymore, but it gave me hope. It made me think, maybe somebody understands what I'm doing. I happened to be on a little vacation down in Reno. I'm in the Portland metropolitan area. I was down in Reno with my wife for a couple of days visiting a friend, and I saw a YouTube video from Sam, and I clicked on it, and I watched it, and I was like, I don't really know that I'm a consultant, but maybe this would help. I started emailing with, or chatting with the guys on Consulting.com, and they started sending me testimonials from other people that were in health or weight loss, and I especially saw one from Brittany Brown, I think it is, who does, she works with women with binge eating disorder. I was like, wow, she's in my market. She's marketing to women who are frustrated with their health and their bodies.
Then, she explained that she kind of had a lot going on the same way I did. A podcast, a blog, all this stuff that isn't producing anything. I'm just spinning my wheels, I'm working my butt off all the time, and none of it is making any business come in. The business is coming in almost exclusively by a referral, so my marketing plan is hope. I was also at a place where I was creating something new. I had created some sort of new coaching program or something, and it would do well for a while. As it started to fade, I had to go out and create something new again. It was just constantly, this cycle of constantly having to make it rain, and that sucks. There's no security in that. That's not even a business model.
I had no marketing plan and no real business model, and what I saw with Sam really resonated with me. I bought Consulting Accelerator. I figured $1500 is like whatever, I can do this. I can spend the money, and even if I only take 50% of this away, and that's the only part that's helpful, it'll be totally worth it anyway. I got into Consulting Accelerator and I thought, you know what, what do I got to lose? I had this other coaching program that I was doing, which it was not evergreen. We would all start together, we would go for six weeks. It was doing okay, but it was starting to fade. I was getting frustrated because I wasn't putting it in front of a lot of new people, so the numbers were getting smaller and smaller. I had no way to market.
I said, screw it, I'm gonna do what Sam says, and I literally stopped everything. A minute ago when you said that I was making around 80 grand a year, I shut down everything that made me that money, including taking my books off of my website. Now, I still had a couple of them on Amazon, but it wasn't like they were still selling in huge amounts. If anybody listening to this has ever written a book, they're a terrible way to make money, and they're a good way to get popularity, but they're not a great way to make money, and popularity doesn't usually pay anyway.
I had literally shut down everything except maybe a couple hundred, few hundred dollars a month that was coming in from Amazon, and I started fresh with one-on-one coaching, and put together a program that was a three months commitment at $1000 a month, and promptly, within a week, I was full at 12 people. That was $36000 that I was gonna make over three months. About halfway through that I was like, this is too easy. Sam's script was blowing my mind, the sales script. I'm very adverse to sales, and have been my whole life, just like that guy that I do not want to do sales. I don't want to be sold anything, but I can sit there and ask people questions. I can sit there and just ask them questions about their current situation, and it was working. Nearly everybody I was talking to wanted in. I had to shut down my schedule very quickly.
About halfway through that three months, I jumped on Uplevel to try to turn this into a program, and I had done some coaching in groups before, so I kind of already had my phase one. Jumped right into building the detailed phase two program, and put 76 people in it at $1000 a piece. It's an eight week program. Initially I was gonna build it up to the first 100 people and charge 999, and then raise the price to 1499. I put 76 people in it in just over four weeks. That was $76000 in just over four weeks of that.
Now, I'm at a place where we're doing Facebook ads and they're working. They're doing great, they're filling up my schedule. They're doing everything that Sam said they should do. The pieces that I'm still working on right now to really get honed in are, just trying to bring up the quality of my calls with the ... The quality of my leads, and some things that I feel like are probably fairly specific to my niche, which is a very, very emotional niche. But, otherwise, this has exceeded my expectations on every front.
For that caveat that I promised a moment ago, as far into this as I am now, I have absolutely no doubt that I could change my niche today to something that is completely unrelated, and I might not get the upfront big hits. But, I could put this together. You give me six months and switch me to something like Sam says, helping plumbers. I would have to go do the research to figure out what it is that they needed, but I think you could give me six months to a year, and I would be able to blow that up too.
For anybody that's listening to this going, "Oh yeah, well, he had all these big things going on already," you're right, I did, and that does have quite a bit, in perfect honesty, it has quite a bit to do with the amount of money that I made on the front end. But, with the amount of money that I'm making now, and the amount of people that I'm signing up now, this is all just about Sam's program, and you need to remember that I shut everything else down that I was doing, and went exclusively with what Sam recommended.
It's been astonishing. Nothing short of amazing. Everything that I do right now is different. Every product I offer, aside from the things like the books, that are sort of the foundation of what I teach, everything else and the way I do everything is different than it was when I clicked on that ad at the end of May. It's working better than anything has ever worked in my 15 years plus of doing this. I could create windfalls before, where I could create something new and release it, and make a big whack of cash. Then, have to sit around and wonder how long that whack of cash had to last me, and that's not a way to live a life. That's a good way to have ulcers and die young of stress. There it is.
Nick Hauser: Then, before we continue too, I can hear you, but it's just slightly, slightly audio is reverbing a bit. We were able to get all that for sure, but if you could just either, it seems if you move away from the mic, or either just unplug those headphones.
Jason Seib: Mm-hmm (affirmative).
Nick Hauser: Then, we can get a clearer audio from you.
Jason Seib: The audio is coming in strictly through the computer. If I unplug the headphones, I'll hear you through my computer. Do you want me to do that.
Nick Hauser: Yeah, let's try to do that for a second.
Jason Seib: That shouldn't affect what's coming in.
Nick Hauser: Right, and just step away from, move back from the computer for a sec and just talk.
Jason Seib: Okay. Is that okay? Check, check.
Nick Hauser: Yeah, that sounds a little better. I think it seems like whenever you just get closer, I don't know, I'm not sure why, but it just gets fuzzy, so I just want to make sure everyone can hear you, obviously.
Jason Seib: Okay.
Nick Hauser: You mentioned the niche too, I want to jump into all the different steps through how you made this transformation as well. Who, I said in the beginning, but from your perspective, who is it that you help? What do you help them do? Can you explain that a little bit?
Jason Seib: Yeah, like I said, I initially was working just in the fat loss world, and I created a proprietary diet called AltShift. It did really well, it produced fantastic results. I had a Facebook page that had, or a Facebook group that had 6500 people on it, and I walked away from that group. Because, what would happen is that people would produce all of these amazing before and after pictures, like they do everywhere in my entire industry. You can produce, if you are even 50% worth your salt as a fat loss coach, you can take weight off of people, and you'll get these before and after pictures, and they're shocking. You're just like, "Wow, that's fantastic." We had hundreds of them, maybe thousands of them, and all of those people would leave.
Then, they would come back later and they'd go, "I don't know why I quit. It was easy, I felt great, those are the best results I ever got. I don't know why I quit." They come back and they don't quite get to shock their bodies. It works, they can still get back in shape, but they don't get the huge motivation that they got the first time through. Excuse me, what I realized was that people aren't quitting because of protocols. Nobody quits because of calories, or carbs, or fat, and that's what the focus on when they come in. I'm gonna diet, I'm gonna plan my food, I'm gonna avoid cookies, I'm gonna do this. That's not why they quit.
They quit because of one bite won't hurt. I deserve a treat. I don't deserve success. This isn't working fast enough, and most importantly, they ... Well, to be perfectly honest, the average woman that I work with doesn't know why she wants to lose weight. I don't know if this is getting deeper into what you asked than you wanted to go, but they will come to me desperate and spend a good portion of their adult lives desperate to lose weight, and they don't really know why. You go, "Why do you want to lose weight?" "Well, everybody wants, you got to want to like, I need to be smaller." Okay, so you want to look better. That's why you get on the scale all the time, but what's gonna happen? What's gonna happen when you lose weight? They're like, "Well, uh, uh, eh."
Okay, so let me cut to the chase here, your kids aren't gonna make honor roll, your husband isn't gonna get a raise. You're not gonna get elected anything. You are not going to get a modeling contract. What's going to happen is that a few people are gonna pass by you in the hallway at your work, and they're gonna tell you that you look like you lost weight, and that's it. That is the most miraculous thing that's going to happen to you. But, the real reason that you want to lose weight is, because you are hoping that you can be less mean to you. You want to see your reflection and not have two hours of your day ruined. You want to see a picture that somebody took of you and put on Facebook and not feel terrible, because you didn't know that they took it, and you're in some bad position. You're the only one doing this to you, and yet you think that being mean to you all day is a fantastic way to nurture yourself into something beautiful.
The example that I always give is, what if you treated your kid this way? You got up every morning and you told your kid, you're just a disappointment. I don't know how you even let yourself get to this place. When we're around other kids, I don't really believe that you can even be like them. You're probably never going to be as good as them. Okay, let's go make some good decisions, and it'll be awesome. But, of course, it's doomed, so they abuse themselves, and they don't get any results, so we have to deal with that first.
Now, make no mistake, what I do, I absolutely tell them how to eat, and how to move, and how to sleep, and how to manage their stress. We do all of the physical aspects of it. But, that's what my whole industry is doing, and they're ignoring the reasons why people quit. They're forgetting that if we all trained robots, we would just plug code into them, and they would go get results. Why? Because, people quit because of thoughts, and only thoughts. They don't quit because it's hard to not eat enough carbs, or to eat too many carbs, or to go for a walk each day.
I started working with a really big name psychologist and spent about six years working hard on that, and developing that. Created a book, wrote a book called Body Beliefs that is on Amazon that did really well. It's got five stars actually on Amazon with 76 reviews or something like 75 reviews right now. So, the results that I produce are long-term, and I could really care less about how much weight you lose during my eight week program. I'm not interested in working with people that can't change their mentality from, "I need to rip weight off of myself really fast for some reason that I've never examined." I need to change them to, "I need to learn how to be compassionate and kind to myself, enough so that I can change for the right reasons, so that I change forever."
We do all of it, the whole big ball of wax. But, what that did to me was, it painted me into a corner where marketing got even harder. Because, everybody thinks they know what I do. There's only two camps in my industry. There is, here's the protocol, the list of rules. Go follow this list of rules, and you will lose weight, and you do, and you gain it all back. Then, you blame yourself, and you never, ever, ever blame the person who wrote the protocol, so you're the big loser now, and you just start and stop, and start and stop, or go big a new guru and do that over, and over, and over again, and that's the weight loss industry.
The other side is the love yourself the way you are and don't change, or think yourself thin, and both of those are BS too. You should want to change for the right reasons, and you're going to have to get your head straight, but when you combine those two things together, you lose everybody as far as being able to explain it in a 30 second elevator pitch. What do I do for a living? I asked over 2000 people one time on my email list how they would describe me to a friend, and every single person came in on one camp or the other. You fix people's heads, or you fix people's bodies. Not one person knew how to explain that I do both in a quick pitch to their friends.
Marketing has been miserable for me, and now, thanks to Sam, I'm able to get in front of people with a video that explains in detail over 20 minutes exactly what I do, and often times bring women to tears and get them on my schedule, so we can actually start changing their lives for good. Was that more detail than you actually wanted?
Nick Hauser: Yeah, no, the more detail the better always on these interviews.
Jason Seib: Cool.
Nick Hauser: If I got it right, you're specializing in helping women, right?
Jason Seib: Yeah, we [crosstalk 00:19:50].
Nick Hauser: If I was a woman who was coming over to you, because you said, "Most people say well, you're the this, or you're that," for who you help. If I was a woman and I said, "Jason, I kind of want to lose some weight. What do you do, Jason?" What does that elevator pitch look like to the potentially female client? What would you say to her?
Jason Seib: Well, on the front end ... Well, if I was literally just talking face-to-face, the first thing I would ask them is why? Why do you want to lose weight? I would take them through what I just took you through. What the outcome would be is that, you're not gonna be able to hate yourself skinny, it's not gonna happen. You can keep focusing on the weight, and pretend that when you lose the weight, the world's gonna lay down at your feet and everything's gonna be amazing. Or, you can start figuring out how to believe that you're awesome enough to deserve to be treated like you are awesome, and then treat yourself in that fashion until you end up really healthy. The goal should be peak health, and there's no such thing as a body in peak health that doesn't look great.
You get to add weight lose and looking good in your bikini to a whole list of things like, consistent mood, and hormones, and sex drive, and good musculature, and energy levels consistent throughout the day, great digestion, hair, skin, all of those things. It's just one thing on this gigantic list, but right now it's your focus. I got to lose that weight. Why, what's gonna happen? Ah crap, I never thought about that. The only thing that's gonna happen is you're going to stop being mean to you, is what you think. But, of course, you're not, because you haven't dealt with that. Being a person whose mean to herself doesn't change because your body is suddenly smaller. You'll just pick something else to be mean to yourself about.
But, in reality you can't stick with this if you're mean to yourself, because you couldn't even part-time be mean to a kid and raise them into something awesome. You have expectations for yourself that are completely unrealistic, and if you look around, it's why everybody's yo-yo dieting. I would take them to that psychology place first. In my value video, I don't talk at all about how we create weight loss. I don't talk about what we do for the diet, what we do for exercise, or any of that stuff. I do show before and after pictures towards the end of the video, but not until we've talked about all of this other stuff that's far more important first. I can't have you coming to me full of desperation to change something that I can guarantee won't make you happy, and that I can guarantee won't work for you long-term.
Nick Hauser: Say, I didn't communicate to you without having to dive down through that psychology. If you were sitting next to somebody on an airplane and they said, "Jason, what do you do for a living," what would you tell them?
Jason Seib: That's the problem that I asked those 2000 people about and didn't get a straight answer. I guess I would say, which is sort of the tagline for my program, my program is called Convergent Fat Loss. I would say I work at the convergence of mind and body to help women change their heads so that they can physically change their bodies forever.
Nick Hauser: Got it, and by convergence of mind and body, for anybody else listening, you mean bring those together as one, to ultimately help get them the desired outcome.
Jason Seib: Yeah, where those two points cross over is that point where, if your head isn't where it needs to be, if you're doing all of this for extrinsic motivations, you are pretty much guaranteed to fail. All of the psychology literature out there backs that up. That would be the, probably my short pitch.
Nick Hauser: Too, as man, how did you get into specializing helping women with this?
Jason Seib: It's been my biggest blessing. I am not a woman with fat loss goals, so I can look at this very objectively. I feel like I spend much of my career like an anthropologist hiding behind a blind, watching a species that I'm not part of. It allows me a view that is just crystal clear. I can see things without associating them with me, and wrapping myself into them and going, "Oh, I feel like that too," or, "That emotion happens to me too." I can just look at them objectively and go, you get up in the morning and you're changing clothes five times while you beat yourself up in the mirror, and you are actively working with me to try to fix all of these things, including the physical aspects of what you're doing.
I can look at a situation like that and not relate to it and go, "So, what do you think you're doing in that situation? Are you making it more likely that you're gonna choose a good breakfast, or that you're gonna go get some good steps today, or you're gonna choose a good lunch? Do you think that this abuse that you're putting yourself through right now is making it more likely that you will succeed, or is it making more likely that you will have a day full of hopelessness, where at the end of the day you're just gonna eat some ice cream?"
When they go, "Well, no, but, I can't, I don't know how to change." Well, look, we've been working on your mindfulness, we've got you meditating, and every single day in meditation you're catching your mind wandering and pulling it back to your breath. That's you changing your thoughts, so change your thoughts now. Stop doing this thing that is nothing more than self abuse. You're not being forced to do this. You didn't get struck by a bolt of insecurity. You are choosing to have these thoughts, when you could be choosing to say, "What a fantastic opportunity for me to learn, and what a great day this is gonna be for me in this pursuit of me constantly making myself better. I am actively working right now by doing all of these great things to improve myself. Why would I stand here and do something that equates to me complaining about how dirty my hands are, while I'm literally washing my hands."
You're doing it right now, so change your thoughts, and stop choosing to make this worse on yourself. Stop choosing to make it more likely that you will quit, that you will give up, and choose to be that person that you are when you're actively working on it, which is a person that's worth all of this.
Nick Hauser: It makes sense that you can take the objective point of view as a man observing women, and how they see and things. How did you actually make the conscious decision to say, "You know what," you check the box off, "I'm gonna specialize in helping women."
Jason Seib: Helping men is, it's a completely different ballgame. It's a totally different story. Men are usually intrinsically motivated, especially after the age of 30. They're usually intrinsically motivated to lose weight. They don't have all these illusions of, if I change my body, everything else in my world is somehow gonna change. What they lack is enough motivation. But, it's super easy to lean men out too. If you know what you're doing, you can make massive changes in men. Their hormonal situation with testosterone, and the amount of muscle mass that they can put on, how easily their bodies give up stored glycogen. All of these things that make it so that men can lose weight and get lean easily, if they can just get enough motivation going. It's a totally different ballgame.
Frankly, I definitely chose the harder path, but it's a far more rewarding path. I think one of the drivers is that I have three little girls, and I can't allow them to go down that path. I just can't. They have to understand, and they do. They are understanding. My oldest is 11, and we talk about this stuff all the time, and they're getting it. But, that was a driver to make me go in that direction. But, I just, I feel like I've always sort of had a psychology bent, and a psychological mind, and it's just always been super fascinating to me.
Yeah, I got some pushback from time-to-time, where women would say things like, "How could you possibly know, you're a man?" But, I have books with great reviews, and I have testimonials from clients that make it inarguable. You can say that if you want, but if you glance at my work, you're going to have to be faced with the fact that I do know things that you don't know, because there's a whole bunch of women saying it. That's based on me being outside of it. It's just me not being in it. I can see the forest for the tress, because I'm not drowning in it.
Nick Hauser: You mentioned earlier in the interview the phrase, fat loss psychology, and you said with confidence that you absolutely knew you could help women with fat loss psychology. Why was that?
Jason Seib: Well, again, it's the unexamined parts of this. It's the parts that they aren't asking, why do I want that? Their innate survival drives that used to make sense, even when it comes down to things like binge eating, and food addiction, and all of this stuff that absolutely makes perfect sense, and you should be that way. It just doesn't make sense in our modern world. These are things that we now have to examine. We can't just run around in the world being the humans that we were designed to be, so that evolutionary biology and evolutionary psychology stuff really comes into play.
When you examine these things, you come to a lot of these questions like, why do you think that way? Why do you feel like you want to lose weight, when you've never really stopped to think about what will happen? What will you gain if we waved a wand over your head, and today you looked the way you picture yourself looking in your dreams? What would you have in that moment that you don't have right now? It'll always come down to, "Well, I probably wouldn't talk as much trash to myself."
But, then there's also things like, people quit for things like rebellion. Dang it, I'm sick of these rules. I don't have to do this, I'm an adult, and being able to stop and ask the question, if you're rebelling, you're rebelling against somebody. Who is it? It's not you, but yet you're the only one in this. I'm sure as heck not making you do a diet. I'm not making you do anything. You came and paid me, so who are you rebelling against? Then, they realize that they're rebelling against they, them, and it's all of those jerks out there that won't just love me the way I am. That I have to look a certain way for them. Really? What happens when you look that way? Are they really paying so much attention that when you change the way they look, the world just lays down at your feet? No, of course not, and you don't even really believe that.
When we can dig into this psychology of these things and start asking the questions that actually matter, all of these day-to-day things. For example, another one, I deserve a treat. I've been so good on my diet, I deserve a treat. That is exactly like saying, I just did such a great job cleaning my house, I deserve to throw a big handful of dirt on my living room floor. What do you mean, you deserve to do the opposite of your goal? That's obnoxious, it doesn't make any sense. When we start to examine this stuff, people have these ah-ha moments. Just like, oh my God, you're right. Then, we just have to get them to examine them in those moments, and that's the mindfulness piece, where they start asking those questions.
I use the same phrase Sam does, and I always have, doing the work, and getting in there in those moments. Your hands reaching out for that junk food, you got to be able to stop yourself and have that conversation. But, as these things started to come to light to me over the years of looking at them, there was no question that they were all epiphanies for these women. When I would bring them up, they'd be like, "Oh my God, yeah, that doesn't make sense." When you look around in a world and everybody's suffering from the same thing, it's like what Sam said when he figured out that one thing that all the plumbers needed. Once you know and Sam makes it very clear too, and I'll reiterate what he says. None of this works without your niche making sense, and what you offer to your niche making sense. You have to have some sort of quality product to make all of this work. Mine just happened to be an angle that I don't hear anybody talking about.
Nick Hauser: You're making all these observations, but intrinsically as well, where did that confidence come from to know that I'm seeing all these things happening, I can see the false beliefs that women are thinking about weight loss and fat, and the whole industry in general. But, inside you, how did you know, I can help them with this, me, not somebody else, it can be you?
Jason Seib: I think that part comes from passion, and maybe some of it's innate. But, I am somebody who, it almost feels like conspiracy, that you start to look at the weight loss industry, and look at what they're doing, and how they're just ignoring the pieces that are actually causing people to fail. Just nobody's even talking about. Here's your list of rules. If you don't follow those rules, that's not my fault. I told you what to do. But, nobody is even getting 10% success, nobody. There's nobody in this industry getting even 10% success, where you can say that every single person that touches your work, 10 out of 100 of those people are totally successful, and get all the way to their goals, and stay there forever. Not a chance. Realistically, I doubt very, very few are even touching the 3, 4, or 5% mark. That's because there's a lot of human nature. It'll blow your hair back if I could put it in front of you. I have information that will make you go, holy crap, I never thought of it that way.
It's like uncovering a secret. Once I had that information it was like being a conspiracy theorist and going, "I have this idea, but look, I have proof too." Once you start running around with that information and showing it to people, and watching it actually change their lives, you very quickly can produce testimonials. You very quickly can produce people going, "Oh my God, that changed everything, and now look, I am physically changing. My body is changing, and I am keeping it that way. But, over and above that, I'm happy. I'm happy all along the way, instead of sitting here telling myself, well, I've got 30 pounds to lose, I've only lost 10, so I'm still a complete loser until I get there."
We were able to change perspectives right away, and out of the ones that I've mentioned today, I've got dozens of these. I've got a whole book full of them, but then my program has, I drip out information daily, as opposed to weekly, for eight weeks, and I have videos every single day averaging 15 to 20 minutes, where I drop more of these concepts on people, and then give the workbook type homework to do to engage with that information. Then, basically beg them to get into Q&A calls and engage with me. We are doing things that nobody else is doing, and it is absolutely working. I don't know how I could have not done that.
You go do the research, for me anyway, go do the research, figure these things out in whatever your niche is, and then you go, "Oh my God, I see the hole. I see the hole in what you want and why you're not reaching your goals." I'm not somebody, as you can probably tell by the way we're talking here, I'm verbose and gregarious, and I can easily talk to people. I can easily do, I've spoken on stages lots of times. Unless I was really shy or introverted, I just don't know how I could have kept it to myself. How do you hold back on that when you go, I have the answer. I know what the answer is for you. You're just like, I'm just gonna keep it to myself. You guys can rot. I just couldn't do that.
Nick Hauser: How did you know that answer?
Jason Seib: How did I know the answer to what, that I had the answer for them?
Nick Hauser: Yeah.
Jason Seib: Well, I guess I crossed a threshold one day where, I was, like I said, I had created my diet and it did very well. I just was really frustrated, and so that what made me go look for the answer to why are these people quitting? Why do people quit something that they then come back and tell me worked and that they loved? Why are they quitting? That doesn't make sense. As I researched that question, which for anybody else would be, like Sam's example, why are these plumbers not making the money that they want to make? You go research it, and I just feel like it hits you like a light bulb going on. You're like, "I get it, I know, I just found it," or, "I've started to find it and it opens up a rabbit hole that you have to go down."
For me, the research was a lot of years. It wasn't as simple as finding the one button that you push, or this is how we'll run your Facebook ads for your business or something like that. It was a lot of piling on of these epiphanies for me that then became epiphanies for my clients. But, you cross a threshold, I think, one day. I guess to answer your question, I don't know, you just know. One day you're like, I've got it now. I've got the information. I know what you're missing, and now I just have to find a way to tell you. That's what Sam said.
Nick Hauser: It sounds like you had a lot of different experiences leading up to that moment where you crossed the threshold, that synthesized together to help you be like, "Okay, I have to go do this. I'm pulled towards it. I see all these problems."
Jason Seib: Yeah.
Nick Hauser: What were some of those things that helped you really have that confidence and the skillset to cross that threshold. Meaning, did you have a background in psychology, were you a personal trainer? How did that look?
Jason Seib: Yeah, I was a personal trainer, then I owned a gym for about eight years, small gym. Nine years, actually. But, what I did a couple of terms of college before hating it and dropping out. What I was taking there was psychology. Psychology's always been really interesting to me. But, I didn't have any degrees, or anything like that. The background that I got from working with people came first on that physical front, and I got really good at teaching people how to lose weight. But, I was just frustrated. It was like, yeah, I can produce testimonials all day, and I can blast these out, and if we can get them in front of enough people, I'll sleep on a gigantic pile of money, of people who are coming in, losing weight, and then by the time they gain in back, I'm already three generations into their friends. I'm making a ton of money, but nobody's getting any long-term results.
Then, I'll go home each day and explain to my daughters what I do for a living. I take people's money to show them how to get short-term results on what they really want long-term. Screw that, I don't want to live like that. I've got ethics than that, and so I started asking these hard questions. The evolution was, first on the physical front, you learn how to do what a lot of people know how to do is, to get people to lose weight. I shouldn't say a lot of people. In my experience, most of the weight loss industry is focusing on driving a number down on a scale, and focusing on driving a pant size down. Almost all the methods that focus directly on that will lead to short-term results, because they're not aimed at health. They're aimed at driving those numbers down, and the end result is that you break metabolisms, you freak bodies out, you stress them out. It's nothing you can sustain.
But, there are plenty of people out there that are doing it right on the physical front. They're just not looking at this piece that says, "Okay, now, why would people quit?" If you don't help people get past things like extrinsic motivations they'll go, "Everything's gonna be wonderful when I lose weight," and they will lose the weight. Everything won't be wonderful, and they will gain the weight back, and then they'll tell themselves the same thing again and go over it again.
I feel like my evolution was very unique, and I got to a place that is very unique. I don't know of anybody that does exactly what I do. There are lots of people that say they help clients find their why, things like that, and it's surface. It's not, they're not going in and spending six years in the office with a psychologist who has a massive career, and asking questions every single week to ferret this stuff out, and reading all the books that have nothing to do with fat loss in order to get better fat loss.
I did a lot of hard work, and I think that anybody that tries to do this program, or Sam's programs, is going to also have to do this kind of hard work over time. That's not to say that you can't make money upfront. But, get rich quick is not the way I would word this. It's get rich in very valid ways, with unbelievable help from somebody who understands exactly how to get you out there.
Nick Hauser: Awesome, so let's transition now too, so we understand more about where you came from, who you're helping, and some of the reasons you're doing it. Now, the business side, you started joining the programs and you worked with Sam. What was the first thing, you joined, and then what happened next? What really clicked for you?
Jason Seib: Yeah, I joined Accelerator first, and I just started looking at how my old model was create something new, and then ride on hope for how many people will find it long-term. I guess, I was so frustrated that I was like, let's just do whatever this guy says. He really sounds like he knows what he's doing. I can roll the dice, I can always go back to what I was doing before, and go back to my old frustrations. What I think really clicked at that time was, how he was presenting the model for how to do the coaching with people, and then the sales script that he had, and the way to get out in front of everybody on the social media front with the Facebook ads.
Once I saw all that, once I got into a few weeks of Accelerator, it was just undeniable that there was a lot here that in 10 years I would have never considered. Because, I'm not a marketer. I was, at that point, didn't even see myself as a consultant. I was a fat loss coach, and health coach, and fat loss psychology coach. To some degree, a life coach, and that was what my whole focus was. Once I saw that what Sam had were things that I was never going to come up with on my own, I'm the kind of person that goes all in. I was like, "I'm in, let's go as hard as we can," and I dived in head first and went for it.
Nick Hauser: What was that first change you made with going and working through the program material and Sam, that you implemented it, and it was like, "Oh, this thing's definitely working," and helped you really explode things here to get those quicker results?
Jason Seib: I put together the concept for the 12 weeks of coaching, the three month coaching program at $1000 a month. A commitment of three months from each individual. I kind of already had the information that I needed, because I'd been doing things in my niche before, and I just rolled the dice and sent out an email and was like, "Look, I'm shutting down all of these other programs. What I'm gonna do at least for a while, for the near future, is some one-on-one coaching, and we're going to very dramatically change some lives of some individuals in a one-on-one situation. If you want to talk about potentially getting involved with this, here's the link to my schedule." I put people right into the funnel, and my schedule filled up fairly quickly, and I was closing like 80% with that sales script. Again, these are people that had heard of my work, and trusted me to a degree. But, I just, I was doing the one-on-one coaching. I was actively doing calls that I had been paid for in less than four weeks of buying Accelerator.
Nick Hauser: Awesome. Now, right now, what is the structure of your offering? If a woman is out there saying, "Okay, I kind of understand what he does, but how does it all work? What does it look like?"
Jason Seib: Convergent Fat Loss is an eight week course, an evergreen course. It starts, so I explain to them what evergreen means, that if you start today, today's your day one. If you start two weeks from now, that's your day one. It drips out one day at a time over the course of eight weeks, and I explain to them that all that means is that you cannot finish the course faster than eight weeks. Because, very few people are going to finish it in eight weeks. This is not by any means a course in which we try to see how much weight you can lose in eight weeks. As a matter of fact, if you lose a bunch of weight in that eight weeks, I'll high five you, good for you. I'm glad you're motivated, but I couldn't care less. Because, it won't matter to me until the six month mark, the one year mark, the five year mark.
Convergent is an introduction to the information, that we will then work with you on for that entire time through our Facebook group, and through the twice weekly Q&A calls. You're going to need to return to that information over and over again. You sort of need to see it as a textbook. So, you're buying in for a lifetime of help. What that means is, you are either going to reach goals, or you're going to walk away forever, and that typically doesn't happen. People, we saw that with AltShift, people walk away come back, walk away come back. You would have to literally walk away forever, or one of us will have to die. Otherwise, this offer is going to be here, and we will be actively working hard to help you reach your goals. You're gonna pay me once, and I am going to do everything in my power to get you to your goals, aside from moving in with you. You will literally have access to be able to talk to me a couple of times a week. I defy you to find anything else out there like that.
Nick Hauser: Okay, got it. How have you been, you did over 110K in four months with this structure, and offering, and selling people over the phone. Are you continuing to just send out those emails every once in a while, or did you do something else?
Jason Seib: I did one email for the coaching, and one email for Convergent, the program. Actually, another one went out as you and I were starting this call. It's just, it's not even really a hard push, it just happens to mention Convergent at the end. But, those are only from one email each. It was 36000 from the launch of the one-on-one coaching, and then 76000 from the one email, the launch of the new program. Since then, all I'm doing is Facebook ads and the occasional email. I'm actively working on the Facebook ads, and there's a learning curve there. I can fill my schedule up pretty easy.
It's great, the ads are coming from a guy who had done Facebook ads before and seen absolutely nothing. To watch these ads, I've been running ads now for about four weeks, I guess, and the first round of ads was not good. I got some ads denied, because my niche is tough, so I wrote a really, really benign ad and got that through, and then duplicated it out a bunch of times to get in good standing with Facebook. I let it run for a little while, and I probably shouldn't have, because it wasn't a very good ad. Nonetheless, I've put almost 1000 emails on my email list in those four weeks since I've been running ads. Just that alone, because then I can go email those people and hit them way more aggressively than I ever can on Facebook. Just the fact that my list has blown up, is worth all of this. But, on top of that, people are getting on my schedule, and they are signing up.
Nick Hauser: Nice, and how did you figure out how to navigate Facebook with a weight loss, or more of a personal transformation offer? Because, as you said, they can be a little bit tougher on people advertising to that kind of audience. How did you figure out how to actually keep things running, and keep things approved?
Jason Seib: I got in the Uplevel Facebook group and cried like a baby until you guys helped me. I was really frustrated in the beginning, because this is a nasty ... As you know, you can't say you. You can't point out what people's problems are, because you'll hurt their feelings, and Facebook doesn't want to hurt anybody's feelings. It just wants to leave them miserable. You're fine hating your body. We can't tell you that you hate it, and why you hate it, and hey we might be able to help you, so it's stupid. But, the ad that's done the best for me has been a testimonial. I just took the words of a client that I did in a video, or an interview with her, and turned it into, I actually had it transcribed, and then I pulled little pieces out of it, created the ad. Said, hey, if anybody that wants to know more can click on this link and watch a value video, and it's done really well.
But, you do have to just learn the way to word things, and there's a learning process there. You've got learn, you've got to talk about your own experience, or the experience of somebody else. You can't call out your audience, and you can't make them feel bad in any way in this world of triggered, idealist, crybabies. Everybody will get upset. You have to say things that are like, this is what I've been doing with my clients, and then give people a link to click if they're interested. But, there was some frustrating days. There was some days where at the end of the day I was ready to pull my hair out, but it didn't last long, and you guys helped me a lot. Between you and Jesse, and other people in the group, I got some good feedback from people that really helped a lot.
It's not to say that the advice didn't make me want to say, "But, that's stupid," because Facebook is stupid. Let's be honest, when it comes to ads and what you have to say, Facebook is stupid. But, when you learn to play the game you can do amazing things there, and they're holding all the cards, so you just got to learn how to jump through their hoops, and anybody can learn it. I'm not a marketer. As a matter of fact, I'm an author, and that's actually been problematic, because you have to dumb down everything that you write and get right to the point, and not use flowing script, and try to make it artistic and beautiful. You got to like, writing copy, copywriting is very different than what you would try to do writing a book. Every skill that I had in this regard worked against me, not for me.
Nick Hauser: How important is it for you moving forward, to have gone through that initial period where there were some frustrations, but you basically learned what not to do for you offer, and how to really work with Facebook?
Jason Seib: Huge, huge. I am very glad for every time in this whole process that I've stumbled and fallen on my face. I think every one of those, and I can say this because I see the same type of thing happen with my clients. Falling down makes you better. Otherwise, you're just getting lucky. You just think, the stars happen to be aligned for you, and you're getting lucky. The likelihood of those obstacles eventually coming up, and then me just being blown away at why they came up, are really high. Hitting those obstacles, acknowledging them, navigating them, and becoming better for them, is a learning process that's worthwhile for the rest of your life. As opposed to just stumbling in and getting lucky up front, and then later on not being able to explain why things aren't working so well.
Nick Hauser: Yeah, what's the long-term vision here for you with this? The next 5, 10 years, what are you looking to accomplish?
Jason Seib: I think, I want to get, first things first, I want to get ... I'm still working on some of the issues with the quality of my leads, to be able to get those to a place where the next focus can be scaling. Then, when I can focus on scaling, I want to start bringing in some sales people, and somebody to run the Facebook ads for me, so I can just go back to managing above everything, but then also just managing the people that come to me, and really working on helping them again. Then, the sky is the limit. I don't, the goal for virtually everybody as they come into Uplevel is to scale to $100 thousand a month. I see absolutely no reason why I couldn't do that.
There's nothing in my way. There just, again, obstacles and pitfalls that are going to be learning opportunities. I have to go learn some things, and I can see what those things are out in front of me, and some are gonna pop up that I don't foresee. But, I don't see anything that I cannot get around. I now know that I can take this as far as I want to go. I don't know that, I'm 44-years-old, I have three daughters and a wife, and I don't know that I'm motivated enough to want to make like $10 million a year. It would be nice, but I won't smash myself and take all my hours away from my family.
But, that's just a personal decision. I could, I know I could, but giant houses and expensive cars are things that don't really matter to me much anymore with this gray in my beard. Scaling to $100 thousand a month, or even a few million dollars a year, I think right now, looking ahead, I think I'd be pretty happy there. But, I don't know. Maybe I'll want to go bigger. I just won't ruin the rest of my life to do it.
Nick Hauser: Yeah, one step at a time.
Jason Seib: Yeah.
Nick Hauser: What has been the most transformative part of working through Accelerator and Uplevel for you?
Jason Seib: The control. I have the reins of my career, and I don't know that I've ever felt that way. I don't know that I've ever felt like I had control of the business aspect of my career. It was just one project to the next. Make it rain, and pray that it rains for a long time, and it never would of course. It would fade if you're not putting new people into the system. I have control now. I have buttons that I can push, and when I push them things happen. Like Sam says, when I push on the Accelerator, the car goes faster. That's worth more than all the money that comes out of the end.
Because, to me, I've been doing this stuff for a long time. I haven't had job, I haven't worked for somebody in more than a decade, and it's mad, and most people don't have the fortitude for this. They don't have the fortitude to go be an entrepreneur and not make it big, and ever day grind it out, and when things don't work to change course, and make it work again, and then change course again. I think that I can stay afloat, and I can make a decent living. But, I was gonna die when I was 60, and I don't want to live my life stressed out like that, just because of all the things that I didn't know.
Now, I have control. I have the reins, I get to do what I want with my career. I just have to learn things, continue to learn, and continue to work hard. Then, one day, like I said, I'll get to decide how hard I want to work, and that will reflect in how much money I make, but that's fine. It's my decision.
Nick Hauser: Yeah, that's awesome. For other members who are coming in, or maybe they're going through that period where they're struggling a bit, or they're looking to possibly make a change. But, regardless, what would your number one piece of advice be for them?
Jason Seib: Trust the process. Just do the things that Sam tells you to do, even when they don't sound logical, because of the ... When you stop and think about them, they are all logical, rational, and they will work. But, they can sound illogical on the front end, because of the emotions that you're filtering them through. You'll tell yourself things about you or your niche, or what other people think in their heads, as if you could possibly be in there, and you won't ... You'll try to say, okay, well, I just won't do that part, or I'll change this and do it that way. Just shut up, take a deep breath, and do what Sam tells you to do.
Sure, there are going to be things that you are probably going to end up tweaking as your business evolves, but let that be a year from now. Right now, do what Sam tells you to do, because the dude is making a crap load of money for a lot of people, and you're not. I'm not making a crap load of money for a bunch of people teaching them how market their businesses. For me to come in and try to say, "No, that part's wrong. I'm gonna do this," would just be stupid. Trust the process.
Nick Hauser: Yeah, that's good advice. To warp it up here too, where can people find more out about you? Like if there's a woman or somebody else out there who was really looking to make that, not that quick change, that permanent change. To have the skills to really control their mind, their body, their health, fitness, all that stuff we discussed here, where can they find you?
Jason Seib: You can find me at JasonSeib.com. My last name is spelled, S-E-I-B, so Jason, J-A-S-O-N-S-E-I-B.com, and you can find Body Beliefs, which is the book that I would say would be the most pertinent to a woman that is interested in what I do, in getting the right start. You can find Body Beliefs on Amazon. It's called, Body Beliefs, Women, Weight Loss & Happiness, or again you can just search my name there. If you're just sort of hesitant, you can go read the reviews there, see what people have said about me, and you can also look, I have a testimonial page with video testimonials on JasonSeib.com set up similar to what Sam did, and you can schedule a strategy call and fill out my survey, and if you're a fit, we'll chat it out.
Nick Hauser: Awesome. Well, it was great talking with you. It's nice to see people who recognize that the, especially with weight loss, it's such a distorted market from what I've seen. It's refreshing to hear people talk about that and really helping people give them the tools to, not just to be the quick fix, quick weight loss, six weeks you're done and then you're miserable again. Really, that lifetime of fulfillment and happiness and acceptance with yourself, but also hitting your goals. It's really interesting to dive in, and to hear the business side of it too, from where you were, and then you came in and you just followed the process, like you said, and how that plugged in good with a personal transformation offer.
Because, I know a lot of people are always wondering about that, does this work for only business-to-business consultancy, or can it work in more of a personal life coaching, or any kind of more coaching type of niche. It's always good to hear both perspectives. Appreciate your time, and I look forward to seeing your future results here. 110K over just four months, now you know you have the control, it's gonna be awesome to see where you go over the next 12 months.
Jason Seib: Yeah, one year from now, I'm gonna blow your mind.
Nick Hauser: Awesome, well, I'm looking forward to it, okay? Good talking to you.
Jason Seib: Yeah, thanks so much for the opportunity, I appreciate it.
Nick Hauser: Sure thing, take care, Jason.
Jason Seib: Take care.
Nick Hauser: Bye.