Sam Ovens: Hey, everyone. It's Sam Ovens here. Today, I have Marci Melzer, and Marci's one of our consulting accelerator members. She joined last year, which would have been November/december 2017. When she first joined, she had a small business helping parents who have late speaking children to help their children to learn to speak and solve their issue, and when she joined she was making about two grand per month. Since joining, she's been able to grow her business to the point now where it's making around seven and a half thousand per month. Today, we're going to jump into her story and discuss that transformation and how it happened and also learn a bit more about your niche, because I'm pretty interested in that.
Digital marketing and stuff for me is kind of boring, because I've heard it all a million times, but this niche sounds interesting. I'm really interested to hear about it.
Marci Melzer: Well, it is super fun. It's super fun. I'm really excited, because I'm able to reach people all over the world. I've talked to people all over the world because of this program.
Sam Ovens: Yeah. Well, what I always say to people is humans are all over the world. They're not a different species. I mean, if you can solve a problem for one of them anywhere, chances are they're all going to have the same problem. So-
Marci Melzer: That's exactly true. They're all parents of late talking children, and you know, the thing is one in 10 kids on the planet is late talking. They're everywhere.
Sam Ovens: First of all, because I think this is going to help because it was my first question when we jumped on here, and I think this is going to help the people who are listening, but how do you define a late talking child?
Marci Melzer: Right. So for me, late talking is any child who hasn't met the typical developmental milestones, which starts early, so it's a child that gets to be two years old and not really using words. By two years old, a kid should be using 50-100 words, some places recommend up to 200 words. If they're not using 50 words and combinations like go bye bye or my cookie or love you, they're not saying those things by 24 months, then they're late talking. As it gets older, if a child gets to be three years old they need to be using a lot of words and be able to be understood by everyone. If you've got a four or five year old who you can't understand or isn't using words to communicate, then all of those kids are going to be late talkers.
Sam Ovens: Got it. Then, how did you pick this as your niche?
Marci Melzer: Well, I've been a speech pathologist for 30 years, and I have worked pretty much in every kind of environment. What attracted me to this program was your love for evaluation, iteration, move on. Evaluation, iteration, move on. That's kind of been how I've lived my whole life. As a result, I've had a lot of different kinds of experiences, so I learned what is easy to do and what is more challenging. I thought, you know, I'm going to pick the thing that I love that I know is a slam dunk that I can do with anybody anywhere. I picked the easiest kids, which are the young ones who aren't using words yet.
A lot of times, their parents can teach them to use words. Their parents teach them everything else, and that's what I found when I was working was the more I taught the parents the faster the kids made the progress. What happened was I decided I went through a lot of my own personal life and I thought I hear over and over from people this is really important. This is really a big thing you're doing for people. Why don't you try to do it with more people. Why don't you try to do it online? That's how I ended up with this program.
There's a mechanism. I went through and learned the mechanism, and I put it all together. While I was building it and while I was trying to come up with what it was, the universe brought me a client and said, "Will you come to my house and work with me?" I said, "Hey, I'll tell you what, I'll do it for free if you never let me see your kid." Just to prove to myself if I could, you know? Nobody else does speech therapy like that. It's always if your kid has a problem you take your kid to the speech therapist. If I'm going to work with people who live across the world, I need to know if I can do it for people who live across the state, across the city, you know what I mean?
I said, "I'll do it for free if you don't let me have your kid." That family made progress faster than any family I ever saw because they accepted the responsibility to do the work, just like this program. They took it on. They couldn't rely on me. Just like in this accelerator program we can't rely on Sam Ovens to build our funnel and do our stuff and know our niche, you know? But Sam Ovens can give us the tools, and that's what I did. I learned how I did this as I crafted whatever I put together, mushed it together with the kind of diagnostic and evaluation and intuition and whatever I bring to the table that makes it different, and figured out how can I put it together to structure it like a program? I said, "I want to be like Sam."
I did the webinar and I was taking notes on the webinar, and I said, "This is it. I want to tell people like that. What would I say if that was me talking?" I know my niche. I know who they are. I know what they need, and I came into this with this great proof of concept, and I was like, "Boom. This is what I need." That's how I ended up here trying to figure it out, and this client did so great. I was like, "Now I got a real proof of concept." What I did then was I jumped into okay, now I'm ready to do my organic marketing, and I bombed it, because I couldn't use email, because it's not my niche. I'm not going to find people on LinkedIn. I'm not going to be able to bulk email these people.
These are moms who are barely able to watch videos, you know what I mean? They don't have time to read blog articles and stuff like that. I thought, you know, I've got this proof of concept, and I'm just going to try, so I put out a blog about this idea of my intuition and about the kids are misdiagnosed, the crazy ideas I had. I put these articles out there on my Facebook page, and I put it in all these groups to see what happened, and it blew up. 15,000 impressions on that blog post in four days, because it's different and when I came out and I said, "Look, people are doing it wrong," the pitch forks from my profession came at me, and I don't know in the group ...
That was when the haters came. You know, people say that's when you know you're on to something is when people start coming at you. I got petrified and I ran. I got petrified. I was like, "Oh my God. I can't handle it. They hate me because I think differently." It was 80% positive and 20% negative, but that 20% negative, I'm this empathic, intuitive ... I'm an INFP, you know? I got it all. I got the intuition and the feeling, and here were these people who were like, "You snake oil." I was like, "No, it works. I did it with people."
I just had to back off, and what happened was because I had such good feedback, I went into Facebook mode, because we didn't have a plan. I figured out the plan same time you figured out the plan, how to do it the right way. I went in, I spammed everybody. They hated me because I had the haters. They banned me from the groups. I couldn't do any of the Facebook outreach anymore. It was shut off. Then, I was like, stuck. What am I going to do? I got no direct outreach because I got to let this cool off. I just started posting content, posting content, posting content, and I said, "You know what? I'm just going to go for it and write some ads based on these articles," because they got feedback in the thing. I'm just going to use them as the same feedback and run ads.
I did it, and I got many strategy sessions, which was awesome. It allowed me to talk to my niche. I had 20 strategy sessions out of those four days. Well, it wasn't. It was more like two weeks I ran ads like that. I had 20 strategy sessions. I closed one, because I get the people on the phone, I'd sell them on the program, and the decision maker wasn't on the call, because in my niche, if I'm going to sell a high ticket program, first of all, it was priced at $2500, and I had people who were into it who I potentially could have sold at that rate, but I couldn't close. It was too big of an item for them to take to their husband to sell to him.
So I changed my funnel, I changed my value video. I got peppier, I learned from all those strategy sessions, and I put in my new value video, the new case studies of the people who I'd worked with, because I did sell one, and I got their case study and I got the other case study of the free one I did, and I put those guys in the video, and it all converted and it was great. I got strategy sessions, but I couldn't sell them. The new one I'm getting all of this feedback. My ads are in KPI, like they're all people are clicking through and they're doing whatever, but they're not scheduling strategy sessions, because the new information says you can't schedule a strategy session with me unless both parents are on the call.
Now, the people I've sold didn't have both parents on the call all of them, but they did have the decision maker on the call. Now I have many fewer strategy sessions, but I'm converting them, because they are the decision maker on the call. I freaked out, because I went from having many strategy sessions to having no strategy sessions, but it doesn't matter, because you have to close it, you know what I mean? You have to close it in order for it to happen.
Sam Ovens: Well, getting a customer is the only thing that counts.
Marci Melzer: Exactly, the people who pay you the money. Exactly. So constantly I've go, I'd run ads for four days. What's wrong? They quit spending because they were liking the information, so I said, "You know what, I'm spending money to get my audience, because I used the ads to build my audience." Now, of course at the same time a month or so has gone by since I blew up the Facebook, and now I've got this proof of concept and I've got this new value vide, and I hit it hard. I went back and I did it the right way. The groups that I don't belong to anymore, my Facebook page and my personal page are both so rich with content. If you click on me you know exactly who I am and how I work, because when people get to my value video and they book a strategy session they sign up if the decision maker's on the call.
I broke down my value video into little videos. I put the different aspects of it in little videos, and I put them on my website, and people are like, "Yeah, that's cool." Because people like my value video. They weren't booking strategy sessions through the value video because they weren't quite the decision maker, so I'm having to woo them a little bit more. I'd be still taking strategy sessions because I needed more information. I didn't want to turn anybody down, because every call I learned from, and I have talked to people from Saskatchewan. Saskatchewan there's no speech therapists. There's one speech therapist in their whole town.
I talked to people in Australia, who are waiting months and months for the system. Their ex-pats that live in a country that they don't have access to national health services. There's people in the Philippines who have barely access to the internet. There's people in the UK. There's people in Ireland, New Zealand. In fact, I just signed my first international client, and they are from Australia. They're actually from Bangladesh living in Australia teaching their kids to speak two languages.
Sam Ovens: Got it. So I want to focus on a few key parts of this transformation. First of all, let's talk about where you were before joining the program. So you know, because you were already doing this, and you're making about two grand a month doing it. What was slowing you down then? Why couldn't you grow past then, and what brought you into consulting accelerator and wanting to join that?
Marci Melzer: Well, I was driving around to people's houses to see them. It was geography if nothing else, but I mean, I couldn't build a case load. Obviously, there weren't enough people around, so I found myself just always slipping back into doing consulting for other things, you know? Taking jobs. We need somebody to go see kids at this daycare, or you know, go do things like that. I just kind of kept taking these little side contract jobs working with older people, you know, just to make ends meet. I thought I need to find a way to do this one thing with more people so that I don't have to ... You know, every other speech therapist on the planet is a generalist. We're taught to work with people from 0-100 years old.
You know, in private practice unless you work for a hospital or a system or something like that and where you have patients feeding to you, you have to rely on ... It's hard to fill a case load obviously. There just aren't enough, especially since I don't take government funding to do consulting obviously where other people think, you know, she's a speech therapist. She should take insurance because it's for speech therapy, but now that they feed my video they understand that it's not. It is parent coaching, because you know, an insurance company's not going to pay you to go to learn how to do your nutrition or whatever, you know? If they would, a lot of nutritionists would be happy, but insurance companies don't pay for holistic or training kinds of work.
That's okay for me. I don't like to deal with insurance anyway. That's why I wanted to get out of the game.
Sam Ovens: So you're pretty much a generalist struggling to get enough clients who want things that you could really master your craft.
Marci Melzer: Yeah. I knew my niche. I mean, I knew it, but I just couldn't get enough clients in my niche. I had to generalize to pay the bills.
Sam Ovens: Kind of like a scientist without a subject.
Marci Melzer: Well no, I had a subject. I just didn't have enough-
Sam Ovens: Enough subjects.
Marci Melzer: -funding to continue the research I guess if you want to say it that way, you know?
Sam Ovens: Got it. Then, what drew you to the consulting accelerator?
Marci Melzer: So like I said, I think I was wanting to move online and do some sort of a program. I had no idea even how I was going to be able to do this. I started searching around about consulting, and I started reading about being a consultant, and I studied about different kinds of consulting. You know, I used to, years and years ago, travel around and teach courses about innovative kinds of speech therapies years ago in the 90s when that was very popular and I was in a different life. I loved that work, and I thought I could make a course. Then, that would be cool.
I came into it wanting to develop a course ultimately like this. I hadn't found one to emulate, and I hadn't found one, you know? Everything else was very business like, and I looked at your course as a model for something that I could develop, so you know, I used your accelerator course as a model, and I just joined Uplevel, so I'm in the process of morphing what I have now into something that is a lot more solid and looks more professional and put together, but I'm going to have to work with this at the baby level with some one on one time to get more information about my niche before I can really develop a solid, independent program.
I'm doing both at the same time. I'm morphing as we speak, so it was your webinar that I was like, "This is how I want to go about it. This is how I want to approach my people." That's what I do, and that's why my value video is a 40 minute class. It's like a webinar morphed into a value video.
Sam Ovens: Got it. So you joined, and what were the first things you did after joining to get on your way to what you're doing now?
Marci Melzer: Well, I went through the first two weeks. I was really happy to see week two, you know? In the past six months I've come to understand everything that you talk about, so it was more of a okay, it was a confirmation for me that I was in the right place, so I didn't have to do a lot of that work. I did all the worksheets and plotted everything out, and it was very helpful to get it organized. I think that was the first steps for me, because I still didn't know what the course looked like yet. I just knew I wanted to do something along these lines. I knew that I didn't have to teach as much detail as you have to teach, like with web sharing. I don't have to teach web mechanisms and stuff.
I just help parents change their behavior and their habits and stuff. I had to start to evolve what does that look like? So the organization of the first week and understanding my niche and describing them and talking about them, that was very important to get me started to understand what it even looks like, you know? Because I couldn't talk about it and tell people about it until I knew what it looked like. Then, when I figured it out, that's what makes it easy now. I know exactly what it is, and it's easy to talk about.
Sam Ovens: Got it. So it really helped you just figure out the structure and the framework that you could apply all of your information and knowledge into.
Marci Melzer: Right, in a systems way, you know? Like you said, it has to be systematic. The predictable part is my dream that when I can get it to be predictable will be when it's fabulous, and I think that's where I'm heading, but you know, I'm always evaluating the systems of how it's working and how things are interconnected, because if one part of the system is broken, then I have to fix that part of the system in order for the machine to keep going. That's what's been helpful with the step by steps, because if somethings goofy, like my pixels aren't going or whatever, I can go to the program to know this is where it is, because this is not my area of expertise. I needed those tools, because I knew how to do consulting of what I do, but I didn't know, you know?
I'm the typical professional. I'm the one with the degrees and the 30 years of experience and all of that stuff but doesn't know how to bring it to the masses. That's me.
Sam Ovens: Got it. So at that point, did you start trying to get one on one clients or anything, or did you pretty much go straight into creating your program? What was the next step?
Marci Melzer: Well, my program is kind of a hybrid, so it starts with a one on one service. I do an analysis, so the parents can upload video. I set up a Dropbox where the parents can upload videos securely to a password protected think to protect the privacy and all that. I put some videos in there that I made, similar to my value video. I use that sort of format. They're basic, but they communicate my basic idea, so I've got a couple of videos. I've got a nice welcome letter and all of that kind of goes in a Dropbox like your first program, you know? It all kind of sits in a Dropbox. Then, they can upload video and they have access to this stuff.
I actually just today have started my Facebook group, so I do this analysis. Then, I have a big two hour talk with them where I give them their individual customized plan. They know what to do. As soon as they hang up the phone they start the strategies. Then, I meet with them a week later to make sure they're doing the strategies, and two weeks later to make sure they're doing the strategies. Usually after the third meeting they're like, "I'm good. Can we wait a couple of weeks? I just want to practice what I'm doing." So with two videos and a two hour meeting and a couple of one on ones these people are seeing amazing progress.
Now, I started the group and I'm going to do weekly calls, and they're going to be in the group forever. That's what I'm selling now.
Sam Ovens: Got it, and was that what you were seeling in the very beginning when you got your first, second, third client?
Marci Melzer: Yes, but I haven't had the Facebook group yet. I've just been doing one on one.
Sam Ovens: Well that's how everybody starts. You start in a one on one environment first, because you know, it's harder to control a group than a one on one situation, you know? Group happens after you've mastered 101, and then it evolves.
Marci Melzer: Right. Yeah, I would say that I'm pretty much on the natural Sam Ovens, you know, evolution of a consultant. I'm pretty much on the right projectile. I just, you know, yeah, it's hard to know what's going to happen next. I just have to keep going baby steps, you know?
Sam Ovens: Got it, so how did you get your first few clients?
Marci Melzer: So it was direct outreach. What I did was because I had my funnel set up and my value video is a free class, I reached out to them on a Facebook group or whatever. I made their friend request. Then, when they made my friend request I sent them a message that said, "Hi, I'm Marci. I'm a speech pathologist, and I have a free class for parents of late talking children. This class tells you how blah, blah, blah. Are you interested in this free class," with a link to the class, and I send that to everybody. That's what I send as soon as they make my friend request, so everybody I talk to goes to my value video, because I know that they have to watch the video to really be my client and go through the whole process and schedule it with both people on the phone.
The 15 minute chat part doesn't always do me ... I almost need those people to go and think about it before they come back. That's what screwed up all my metrics for my Facebook ads, because I send everybody to my funnel, so my link click through rate is like 107 or 108% or something like that, so that's why those numbers don't match, but what is happening is people still are clicking through. They're watching the video. They're just not booking strategy sessions because they're not the decision maker. You know, I'm evolving like that and it's just that's how it's going right now is I'm sending everybody straight to the funnel. Then, the ones who come through and book strategy sessions and I sell, that's them.
Sam Ovens: So how were you doing direct outreach exactly? A lot of people that listen to these interviews they hear something like direct, but then they're like, "What is that? How do I do it?" They need the step by step details. What was your process to get those first few clients?
Marci Melzer: All right, the first thing you have to do if you're going to use Facebook is to put value on your page and your personal page, you know? If you're going to use ads ... See, some people use a group, and I'm old school and I'm different than other people, so I know that people are talking about whatever, but I'm just telling you what works for me. I knew that I was going to be putting together a group for my clients, and I wanted to focus my energy on my clients, not my prospects. I didn't book a group for parents of late talking kids. I didn't start one for random people to add to market to. I decided to use my fan page, my business page, for that. I put value in there, and I don't let people interact because I don't have time for that, but I give them information. I put articles on there every day and now I'm doing live video and I'm putting it on there every day.
People are responding to those articles, and I'm making friends with them and I'm sending them to my value video, and they're booking strategy sessions. It's just a matter of you have to keep that value. I know Juliette does that too. You have to constantly provide value. Know your niche, provide stuff that they like, because then Facebook is going to keep showing you stuff, and it doesn't all have to be novelettes. It doesn't all have to be long stuff. Even little phrases like my catchphrase is if it isn't fun it isn't fun, so you know, I'll put that in a little picture thing, and I use it as a tagline. Like the pictures you said, sometimes pictures of you with your cat ... I'm all about the environment.
I volunteer at an aquarium, so sometimes I put aquarium pictures on there or I hate plastic garbage, so I put plastic garbage videos on there, and people like that because they know who I am, you know? That's the first step, so even if you are in week one of your program and you intend to use Facebook in the future, get on there, clean out your junk, and start posting stuff that your niche likes. Just post on there every day, at least once a day. Don't post tons, because Facebook doesn't like that either, and people don't like that either. Think about what you like to see on your Facebook and behave like that.
The people who annoy you and you want to block, don't be like them, you know? Use your common sense. For me, I spend a lot of time on Facebook, and I know that it is, you know, it's just something that you're going to have to get used to, because on Facebook it's about relationships, and Facebook likes it when your friends like your stuff. Facebook doesn't like it when people get grumpy about your stuff, so don't get controversial unless you want to stir up the pot, you know? But I always get more flies with honey. That's the first thing.
You must have a good quality so people click on you and they know who you are. Then, you have to join groups of your niche if you can, but don't post in them. Just like people's stuff, don't make yourself known, don't make yourself, you know, go in there and go crazy, because that was another mistake that I did. I thought I'm going to go in there. Well, a lot of the groups are hosted by your competitors, and nothing pisses off a competitor more than somebody coming in and solving their niche's problems better than they do. That gets you kicked out of a group faster than so and so and so. Don't go in and be a know it all. Like their stuff, do their whatever, make their friend request, and then do your direct outreach like I did through direct messenger.
As soon as they make your friend request you say, "Hey, I saw you in the group for speech delayed kids. I got a free class. Are you interested in the free class?" No pressure, no nothing, just you have to be easy going with it. Then, some people are going to blow you off, and like you said, I mean, I think the statistics that you talk about are about 50% of the people who you friend request are people who will respond, and then about 50% of the people who you send your message to will respond to that. Then, you know, you go about it in a way that resonates with your niche. You just have to communicate it to them in their way and not be salesy.
People hate that.
Sam Ovens: Yeah, so that's a good point about you don't join a group, come in there, and then just start spamming, because you got to think about it like this, a Facebook group's kind of like a country, and the owners of that group are kind of like the leaders. You imagine going into a regime and trying to overthrow it by putting out all this controversial information. I mean, they're going to kick you out or they'll kill you.
Marci Melzer: Yeah. Well, and that's what happened to me. They killed me.
Sam Ovens: Yeah, and there's nothing you can do about it. You just get kicked out and you're done.
Marci Melzer: Yeah.
Sam Ovens: So you have to infiltrate and do what people do when they start a revolution. I mean, they start talking on the ground, so you've got to start with the grass roots stuff. You got to talk to the everyday people. Then, if what you're saying is more truthful and more accurate and more beneficial for the people, then it eventually will rise systemically through everyone and change the whole nature of it.
Marci Melzer: Right. That's why your value video has to do that. It has to weed out the kickers. It has to weed out the tire kickers, you know what I mean? The people who are curious, because you'll waste your life doing strategy sessions with people who don't resonate with you.
Sam Ovens: You're totally right with that. I mean, in the beginning it can be good to talk to anybody, because talking to anybody's better than nobody, but once you're actually trying to get customers and you're not just trying to talk to people, it's better not to talk to someone and get nothing than ... it's better to not talk to them at all and save your energy for the right prospects than it is to just talk to anyone and keep getting continuous nos.
Marci Melzer: Right. Well, and at first, like I said, I did 20 sessions before I said something's got to change. That's when I shut it down and redid my value video. So now when you book the schedule it says both parents need to be on the call. When you get your survey it says both parents' names, that kind of stuff, so there's expectations, and I got a lot of those tips. Shout out to the community, you know? There are some amazing, amazing people in the community, and yeah, don't be afraid to ask questions. Everybody's super helpful.
Sam Ovens: I agree. So what's next for you now? You've gone from about two grand a month as a generalist. Now you're specialized. Now you've got something that's provocative and it's working, and you're making about seven and a half grand a month. What's the next step here?
Marci Melzer: So what I've done now is I've decided to start videos, because well, I decided about video because for my own personal self I do this completely alone. I don't have any buddies or friends or advisors outside of the community, which has been great, and I just met a lot of great people recently, but for the majority of this journey it's been me and a very few close people who don't know a lot about what I do, but they're just kind of general business people, and so I am intuitive, and I read tarot cards. I know it's kind of crazy and nutty, but all the people out there who know about reading tarot cards is you can't read tarot cards for yourself.
So I watch other people read tarot cards, and what they do in astrology, and they talk about what the energies are of the day, and I listen to those things to kind of give me guidance about what kinds of things should I be focusing my energy on so that I can plan my energy effectively. It's been helping me be productive, so it's kind of my meditation practice, you know? I get a little energy from other people's readings, and you know, a way I decompress a little bit. I started to watch a lot of different videos, and I started to know what this person does that I liked and what this person does that I didn't, and you know, what people seem to be doing successful videos and what people were irritating and not.
I thought, you know, I learned a lot about the kinds of ways that I would like to talk and the way that my parents like to hear me talk, so I thought, you know, I think that the people around me will want to try videos, but like everything else, you have to test it. I broke down my value video, because my strategy sessions are booking for people who like my value video, so I broke it down into four videos that talk about the four main components. First, I put a survey up on my Facebook page. Now, I have 900 friends on my Facebook page just because of direct outreach with the Facebook groups, okay? I put a survey up there, and I said, and these are all people who also have done strategy sessions with me and things like that.
They're all in there potentially retargeting. I said, "Here are the four basic components of my things. Which ones do you guys want to see videos on?" They voted, so I made the one that they wanted the most. That was the video I made first. I said, "Hey, I made a video like this." It got a really good response, you know? A lot of people liked it and stuff. I said, "All right," so I made three more like that, and the last video was literally the sales pitch to the strategy session, so the link below that video is if this resonates with you, schedule a strategy session, here's the schedule link, blah, blah, blah.
It bypasses my value video. It is like the sales end of it, and I did that one looking the nicest and whatever. I'm going to test that one. As soon as I sell one more client I'm going to use that money to invest in ads to test that video in an ad to see if I could catch them at the end of my value video in the ad and see if I can get them that way and see if I can get strategy sessions going, because I know they're booking off the value video, but they got to be the right people, and in order for me to get it to many, I got to do ads. What I'm doing in addition to that to help build my audience and try to get a couple more organic clients, because what's happened is I've saturated the friends list on the groups. There's only so many families of late talking kids groups on Facebook.
You can only request 20 or so a day, but you do that for a couple of months and every day there's not that many new people added to those things. What I did was I took that one video that looks like the end of my value video and I shared it today to 20 different groups, and in each one of those groups is anywhere from 100-1000 people, so just today off of that before this call I've had three strategy sessions booked, so it's kind of like organic outreach on steroids, you know? I've been hanging out in those groups. I haven't been doing a lot of reach out. I haven't been doing whatever, but then I'm giving them bam, here's a video that literally says why parents are better at speech therapy than speech therapists.
If you want to know how to do it, here's a link. Three people did so far today.
Sam Ovens: Nice.
Marci Melzer: Fingers crossed.
Sam Ovens: What objective are you trying to-
Marci Melzer: It can only test.
Sam Ovens: -achieve? We talked about the means, but to what end?
Marci Melzer: Well, it's all about strategy sessions of course. It's all about getting strategy sessions, selling strategy sessions, and selling programs. When I can sell this program and I can get it done, you know, if I can get more people in it, but ultimately it's morphing into a program that's going to look like accelerator, and that's why I joined Uplevel. It's going to go into now I am using this data, so my stealthy way that I'm collecting info and content to put into my class, I challenged myself to do 30 days of Facebook live in a row.
I'm doing a 30 day Facebook live challenge, and every day has a new content. It's forcing me every day to do a little research on a little content that's going to be appropriate for my niche, and that'll be stuff that I can expand on to make classes and whatever in my program. It's going to be perfect. Then, I also just started a YouTube channel and I'm just going to put them up on the YouTube channel and leave them there, and every single video says, "Send me a private message and set up a strategy session." It's just kind of my own direct outreach ad campaign, but I'm going to have 30 videos of content that I'll be able to pour through and analyze and script out, all that that I'll be able to suck content when I build my course that's going to look like accelerator some day in my dreams.
You know, I came into this wanting to help as many people as I can so that I can live a life that I can retire with. I'm 52. My kids are grown. My daughter is helping me build my websites and stuff. She's just graduating from college to do information marketing, and she doesn't have a job yet, so I'm sucking her talent to help me do my slides. She's my intern. She helps me do that stuff, and my other daughter's in therapy in school to be a speech therapist, so maybe some day she'll be able to come on and help do that with the program some day. Who knows?
I mean, or she'll do her own thing. It doesn't matter. I need to have something that I can retire with and travel the world instead of having to travel my neighborhood all day, every day and see people. I want to be able to do this from everywhere and visit the people who I'm working with in Australia and New Zealand and stuff. Wouldn't that be cool?
Sam Ovens: Cool. You know, going through the program and getting to where you are now what would you say has been the one most transformational part about it?
Marci Melzer: It was when I got success from my clients, you know? When I saw them that was what it was. That was the fuel, because you know, you don't know you can do it until you do it, and then when you do it's like rocket fuel, so the thing is, and I think that's one of the other things that you talk about that it's important that I keep my head wrapped around, because the marketing and reaching other people is important, but now that I have some people and I have a community I need to make sure that I dedicate my energy to getting them the best possible outcome, because they are giving me testimonials that are phenomenal. I'm teaching autistic kids to talk. I'm not doing it. Their parents are. I'm teaching their parents to teach non-verbal autistic kids to talk in different countries.
It's crazy, and when people find out that it's happening and that they can do it too, you know, I want it to look right. I want it to be professional. I want it to look perfect. I don't want to do it halfway, because that's now how I roll. That's why this program has been important, because I can YouTube video until the cows come home. I know that when I get ready to do these Facebook ads that I'll have support with you guys and in the Uplevel program as I plow through and figure out how to keep my metrics to get them working, to get it good so that I can scale and I can do it right, but I have to keep every day working towards it. That's the thing. You just got to do the work, guys. You just got to do the work.
Sam Ovens: So then what would you ... You've been in the Facebook group, and it sounds like you've participated in it a lot too. What would your number one piece of advice be for other members?
Marci Melzer: Wow. Like I said, if you're going to use Facebook, build your content. You know, know who you are, and don't be afraid to say it, because if you talk about it enough, then it becomes second nature, and when you talk about it easily, you know, I think that's a big deal. When you know it so well that when you're standing on the business you talk to people about it, and when you're standing in the grocery store you talk to people about it. It always sounds the same, you know? What do you say over and over again? You know, pay attention to the things that you love and that are perfect for you about it, because if it's not working, like I say to my families that I work with, if it isn't fun, it isn't fun.
When it's not fun, you just have to figure out how to make it work again. Just stop, drop, and roll, and figure it out. Then, you can make it fun again, because when it's fun it's very fun. When I make a lot of money it'll be a lot of fun.
Sam Ovens: Thanks a lot for jumping on and sharing your story, and you know, we're going to put this on YouTube, so non-members will see this too, and I'm sure some of them are going to hear this and be like, "Hey, I know someone who can benefit from this, or I can-"
Marci Melzer: Ah, that's amazing.
Sam Ovens: -so how can they find you if that is the case?
Marci Melzer: So the best way to get to me and to get to my free class, which is the best way to find out all about what I do and all the details and everything, is at my website, which is wavesofcommunication.com, and there's every bit of information there. You can also find me on Facebook, Waves of Communication is my page. Then, my name is Marci Melzer, and you can find me on Facebook too. As soon as you post this, there will be already videos up on that 30 day Facebook live challenge, so you can already almost binge watch me if you want.
Sam Ovens: Awesome. Well thanks a lot for jumping on and sharing your story. I'm sure it's going to inspire some people to start, and if they've already started to really dig it in and achieve success, so thanks a lot for sharing your story.
Marci Melzer: Thanks so much for having me, Sam. I just got to tell you, and I'm going to tell everybody, I know you get a lot of kudos about it, and I appreciate how you go about things. I appreciate that you're matter of fact about it, because it's hard to be a feely person in a business world, and you know, you have to know what to take and what not to. Not everything you say resonates perfectly with me, and that's normal. I know you don't talk about video and you don't talk about stuff like that, and people are doing different things, and what's important for everybody to know is Sam's information is incredibly valuable. Use it as your resource with whatever you do for your own self, and join the community and help us out, because there's a lot of people who are doing it in amazing ways.
I can't imagine. You must be so excited about all the crazy stuff people are doing. Did you even imagine people would be using your program to help autistic kids learn to talk?
Sam Ovens: No, but I mean, I created it in a way to let anything happen. I wanted people to bring their own individual personalities, because you know, having 10,000 people, they're 10,000 times more creative than just me, so you know, by letting that happen it's been cool to watch. I just provide the things that need to stay the same, and they bring their personality to it. Then, all of this awesome stuff happens.
Marci Melzer: Yeah, it's super fun too. You know, like I said, have fun with it, you guys. Don't stress it. Just have fun, and do the work. Do what you love.
Sam Ovens: Awesome. Thanks a lot. We'll speak soon.
Marci Melzer: Thanks, Sam. Bye, everybody.