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Consulting Accelerator Livestream Q&A 03/23/2019

Consulting Accelerator Livestream Q&A 03/23/2019

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Consulting Accelerator livestream Q&A call recording from March 23rd, 2019.

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All right. You can see a couple people jumping on here. Just let me know if you've got audio and video working. If you can see me and hear me, just let me know. We'll get started here. Can See we've got Ahmed on. We've got royal on one. Eddie Hanlin. Welcome. So if it's your first time on one of these goals, first of all, welcome. Uh, how they go is I do one of them almost every Saturday and they happen at 3:00 PM 2:05 PM eastern time and that's the time in New York. So if you put it in your calendar for 3:00 PM to 5:00 PM eastern time, pretty much every Saturday, um, that's how they work. And then to participate, just ask your question in the comment box to the right hand side of the screen and I'll go through them one by one and the order that they're asked. So let's get started here. Hold on one second. I'm just going to have to do one thing before we get started. Okay. All right, let's keep going. So Royal Anwar sees, what method did you use to figure out Andrew argues main niche among all the people that he was serving? Well, I didn't really figure out Andrew argues niche. Uh, he did, I just asked him some questions. So you know, he, he had about, he was doing done for you digital marketing. He had like a, a done for you digital marketing agency and he must have had about 20 clients or something in between 15 and 20 clients. And he didn't really have a niche, it was just kind of, he had clients in all different sorts of things. And when I started asking him different questions, it turned out that he was an accountant. He had, he had a CPA, he had been an accountant at price Waterhouse coopers, his wife was an accountant and you know, she was a CPA and also he had accounting firms as clients. And some of the companies that weren't accounting companies, they were software applications for accountants. And so, you know, I looked at this and I was like, well, you're an accountant. You're wife's an accountant, you like accounting. A lot of your clients are accountants and even the ones that aren't accountants, they're still somehow affiliated with accounting. I was like, dude, this one's kind of obvious. You are niches, accountants. And he was like, and then it clicked and then that's kind of how it worked. It he Hanlon's is, hey Sam. I do digital marketing for law firms and I'm currently hovering around 1.4 to 2.2 times Roi in 60 days. However, in month one I am at losing money profitable in month two and making Roi in month three, three K per month management. This is making it slow to scale on cash knowing these factors and that I don't see much course potential in this niche. Should I seek another opportunity? Rumor is you would never build an agency again. Okay, so you're helping these law firms. Good. 1.4 to 2.2 times return on investment in 60 days. So month one we last month two we're making Roy and all right, three came management. This is making it slow to scale on cash. Okay? Okay, I understand your question. So you're still profitable and that's the main thing, right? You're, you're losing money in month one. However, what will happen is eight, you know, the cash flows will catch up to the revenues. So it will start to catch up because you'll be getting recurring revenue. And also when someone signs up for their first month in month one, we are making a loss. You will be collecting like third month, fourth months from other people. So it will get better with time the cash flows, we'll catch up. Uh, it's ideal to break even or to make a profit on month one when we are only considering day one cash collected from invoices. But this is still, this still works. What you've got here and then you're asking me, should I pursue, should you pursue another opportunity? I don't know. I would. If you really like helping law firms and you're good at it, then I just stick with it. Uh, you will find a way to move faster if you just keep, keep trying it. The main thing is that you're interested in it and you actually enjoy it. Mark Kelsall says, same when scaling with Facebook ads. You mentioned that you use the rule of $10 per 10,000 people per audience, but do you max out this rule with different angles? I e. $10 per 10,000 per people per audience per angle. So if you had three winning angles, you could potentially be spending three $30 per 10,000 people within their audience. I see what you're saying. Um, yes. So you're a little bit confused. It's this basic rule is you should only spend $10 per 10,000 people within an audience, right? So let's say this audience is, okay, let's just say it's accountants, right? I can draw this up on the board. So if you have, okay, if you have a accountants here, this is the audience. Yeah. And let's say this audience here is 100,000 people. Yeah. All right. Then if you have a, if you have an angle here, they just called us angle one. If you have an another angle here called angle toe. All right. If I'm creating, if I, Lisa, I start just with angle one. If I'm putting this angle to their audience, then this will be, this will be housed within an ad set, right? So within an ad set, I would have this audience combined with this angle and I would have a budget set and using the $10 per 10,000 the Max I can really spend into this audience is $100. So let's say I'm spending $100 for this ad. See it with angle one pointing to accountants. Now if I have another angle and I want to target accounts and it's as well, that doesn't mean that I can spend $10 per 10,000 people because of this new object, right? This is, this is irrelevant. The only object that's important when you're using. So the rule is 10 okay? Dollars per 10,000 in an audience, right? Okay, so we have here budget, okay, budget per audience, okay? Nowhere in this, nowhere in this equation is there. The mention of an angle, right? It's purely a relationship between budget and audience. So this is the audience. This is the budget, right? They know we are in here. Do we talk about angles? So your question is, but do you Max out? This rule was different angles. I $10 per 10,000 people per audience putting, yes, you've got it wrong. I never say per audience per angle, it's just for the audience. So if I wanted to run two angles into this audience, I could do that. But you know, the combined total of these should be obeying that role. So I could have $50 per day here and $50 per day here. They combined some total is going to be like $100 per day, which is a ratio of that. You know, we're good. All right. That's how it works. You know, my Kobo Haynes says I made 45,000 pounds. I think this is, or Wa euro something. Don't know what that symbol is. A forgotten revenue in the last three months. All through organic outreach and my network. However, I have not run any Facebook ads at all. I would like to start working on a course and join up level. But is it too early? Is Facebook ads expert experience important for people to work for me? No, you don't need, you don't need Facebook ads experience to join up level. The only thing you do, any reason you'd want to join up, they have a list because you want to either a school scale to seven Vegans, right? And you want to learn how to scale a B. You want to start a course, you want to move from doing done for you in one on one too cause right? Or see you just want a higher level of help. Like you want to be able to ask me questions directly on the Q and a calls and things like that. So those are the main reasons you should join. You don't need to have ads experience. We teach you how to do that in our playbook and I'll tag Rick coats in here so that you can message him and ask him about our playable and if other people are interested in that level, you can just go to a week. Seven of the consulting accelerator is called the next level and you can learn more about it there. Okay. Myro Hank says, my question is this, I'm a coach and my approach to coaching is very personalized, intuitive and client directed. Okay. That isn't a question. So you told me that your question as a statement, maybe, maybe Facebook's broken cause this is another one that says, my question is, hi Sam. That's not a question either, but maybe Facebook's broken. Uh, David clacks is Sam, can you recommend the best literature on how to generate more referral leads? I help business owners maximize the ownership stakes through business valuations, advisory business appraisals. Okay, so if you want to generate more referrals, I would just Google it like and see. Or I would look at in your business, in your industry, who is getting the most referrals, right? One good thing to do is just look at within this industry, who is the best at doing this thing? Find out the top three people and study them and see what they're doing and learn from that. Nancy purposes you mentioned your team must adhere to and report to a single source of truth. Do you remind, do you mind revealing your attribution system? Meaning, how do you give credit to each channel when it comes to your marketing? If it's, yeah. Um, so we built our own our own system for this because we couldn't find anything in the entire world that actually does what we want. And it's because we use multichannel attribution, which means that, you know, we've got, for example, we might send out an email broadcast. Then we've also got a different affiliates who might promote our, our stuff. Then we've also got Facebook ads. We might have some Instagram ads, and then we've got like some youtube ads, we've got some Google ad words. We've also got like organic SEO on Google. So when people coming in organically, and then we've also got refer a friend and we have all of these different things. All right. And so I think where it gets confusing is people touch all sorts of these things. So someone might start on Facebook, then they might come on back on Youtube and then they might come back on an email and then they might come on an affiliate link and then they might come from a Facebook ad, then Facebook head. Then a youtube ad, then a Google ad words search, and then to throw inorganic and organic Google result. And then let's say they get referred by a friend and in the CF Facebook ad and then they buy it. I'm not even joking. That's what most of them look like. Right. So if someone does all of that and they touch all of that, then how do you attribute that sale? Right? How like how do you do that? It's a good question. Nobody knows how to do it. So we built our own thing to do it and it was a big mission. Like it took, it was a lot of work. It probably took like almost a year to build, probably cost like $1 million and you need at least like three or four engineers and data scientists and yeah, probably not something most people want to do. So we built our own thing. It's not like an out of the box tool you can use, but the, you don't need it. Like the beauty of using one channel is that you don't need something like that. If you just use Facebook ads, then you know that it came from Facebook ads. Right? So you're good. And that's the beauty of keeping things simple. You don't even need something like that. Royal Ann was, is what books have helped you the most to develop your mindset about money and how did you overcome the negative beliefs and fears about money when you were starting to get clients paying you more than two. Okay. What books have helped you the most to develop your mindset about money? And how did you overcome the negative beliefs and fears about money when you were starting to get clients? I don't think they, I read any specific books that helped me about my mindset about money. Um, first of all, getting clients and helping clients in seeing your clients get results after they've paid you money. It's just like exposure. So the more you deal with money and pay it to people and um, and receive it from clients and the more that happens, that's the main way you improve your mindset when it comes to money. But beyond that. I mean, a good book I read was psycho cybernetics by Maxwell Maltz. That's a good book. Robert Crouse is niche digital marketing for plastic surgery and my country, only 50 companies out there. Okay. I won't call them directly. I want to burn. I don't want to burn at the contexts possibility. Maybe you should. Maybe you have some advice for such a small contact, Paul in the niche. So digital marketing for plastic surgery, 50 companies out there, I won't call them directly. I don't want to do in the context of possibly maybe have some advice for such a small contact in it. Yeah, I mean you could just send out direct mail if there's only 50 I would create a really cool mail mailing piece and send it to them and then I'd see, I'd seen them physical mail like once a month and just stir the pot like that. Jonah's Alexander says I had to shut off my Facebook ads for 10 days because I went on vacation. Now that I'm back, should I just turn them on again as they were before or start a new campaign from scratch. So I would turn them back on and see if they work. All right. If they work good, but if they aren't working after like 48 hours, two days, then delete them. Start fresh lot fi drifts is how much time do you spend outside your daily routine? Any walks you go on daily or just stay at home slash office all day? MMM, my daily routine. How much time do I spend outside of my daily routine? I don't know what you mean by routine because I mean, I'm in my routine all the time and this I'm going on a vacation or something like that. But yeah, I don't, I don't usually go, uh, on walks or things like that because I don't really enjoy those. Um, I've got, I go to the gym and sometimes that involves like going for a run on the beach, uh, with red who is my trainer. But most of the time it's just been working or reading or researching, um, things like that or hanging out with my wife. Okay. And here's another question, Eli Shaw stacks is do you go out to eat with your wife on Saturday nights or do you still keep to your 9:00 AM to 9:00 PM workday? Um, most of the time I would still stick to the 9:00 AM to 9:00 PM workday. However it sometimes, you know, we might go out for dinner on a Saturday, but Sunday is the day that I spend with my wife completely row on Yc is how can I effectively allocate my weekdays to work on client projects, generate new strategy session calls, and improve my service and learn new skills. So it's, you've just got to break this up. You've got to put it into chunks. So you know, you've got to block out time to do strategy sessions. You've got to block out time to generate strategy sessions and you have to block out time to work on client work. And you have to have some times beer to, you know, research and read things and improve your skills and you've just got to block out their time and be disciplined. That's how you do it. Alex Smolan says, is it possible to teach how to make money without having impressive financial results yourself? Well, bye. If you, if you were trying to tell someone how to make money and you don't have money, then you probably don't know how to do it. So therefore you should probably not be teaching people how to do it. All right? It's kind of as simple as that. Um, you should just try and figure it out for yourself first. And then when you figured it out, then sure. I'm a NASA says how to set Kpi ranges to differentiate between blue swans and red swans when it comes to non consulting funnels. Eg Commerce stores. Thank you. Well, you have to think about where the bright light, you have to talk to the client, right? So let's say I am an ecommerce store and I'm selling like I'm selling pens like this for 10 bucks and it caught it. It costs me to buy one of these are, let's say it costs me five bucks, right? So I need to sell these pens at 10 bucks. And the maximum amount of money I can possibly afford to spend on ads is going to be five bucks, cause $5 would go to Ed's $5 is, is for the pen. And the customer pays me 10. That means I don't make any money, but I don't lose any money either. So that is, if it costs me $5 to $5 would be max cost per acquisition threshold, right? So you could have that as a KPI. So if an ad, see it got customers for those pins at a price that is a greater than $5 cost per acquisition, then it would be determined as a Red Swan. If it was less than or equal to five, then we're good. And that's, that would be a blue swan. And then we could reverse engineer that back to clicks. So let's say it takes, uh, let's say one in one in five visitors to the, to the page for this pen will by 20% conversion rate of traffic to purchase of the pin. So then the Max that we have to pay that we can pay for a click and it's a link click would be $1, right? So if we pay $1 per link click and that means, and we spend $5, that means we get five clicks to the page and if we get five clicks to the page, one of those people, 20% should buy. Right? Which means that we'll get a cost per acquisition of five bucks and break even. So then we've got a Max threshold KPI of um, of five on cost per acquisition, Max threshold, Kpi of $1 per link click. And so we can kind of reverse engineer it like that and we can sit the KPI perimeters. Well Anne was, is if the campaign is paused because of Carta shoes within the four day period, shall I flush out everything and relaunched the campaign? Yes. Vanessa races. I work with adults with depression and anxiety in the strategy session script. One of the questions at the end say is why not just stay where you are now slash keep things as they are supposed to bring up a lot of emotions, personal things that they think holding them back after a long strategy session with someone who's just poured their heart out about their depression and struggles. This question for my niche seems rhetorical and disingenuous just doesn't fit since they've already spent the whole call answering this question. Any other suggestions for different, for different, a powerful question I can ask at the end of the strategy session that can clench the sal appropriately. Um, I would just ask that question honestly. See what happens. It sounds like you're worried about a hypothetical situation that will come from you asking that question. It's just see what happens and then deal with that. Eli Shostak's is what software do you use for your webinars? We use ever Webinar. Francis moraled Horan says, are you interested in real estate industry at all? And if so, what kind of deals have you done? What do you think of majority of millionaires having done real estate? I'm not really interested in real estate. I might be if I saw something that made that made me interested, but I haven't and I, the other part of your statement is, okay, kind of incorrect. You said, what do you think about the majority of millionaires having done real estate? Where did you see that data? How did you find that? Because I don't think that's accurate. Robert Crouse is niche digital marketing for plastic surgery. I've already answered that question. Brandon Thomas says, suppose you want it to work with people or private firms making an annual income of 100 grand or more, how would you go about searching for them? So I would just look at what job titles pay on average more than a hundred thousand dollars right? For example, I can tell you that a lot of, a lot of lawyers would probably, a lot of lawyers who have been practicing law, they're going to be paid more than that. Same with a lot of, um, accountants. And same with a lot of software engineers and people like that. Right? So you could, you could just find what job titles and then you could search for them on linkedin. Francis is in terms of finance and stocks, what do you think of options trading? Um, I don't really think much of it at all. I don't like speculation. I like value investing. So you know, instead of trying to speculate on things and gamble, basically I'd prefer to just create value. Peter Wick sees is it possible to do match Facebook posts in legion? When I increase my number of poets, my sales went down so then don't post as much. Just post, you know, you can overdo it. Absolutely. You can overdo everything. If you post too much, you just look like a spammer and Facebook will probably stop giving you much reach. But yeah, a nice healthy kind of balance. Israel says, do you use the 25 cognitive biases to get more clients? Um, I don't know what those are, but I'm sure that we use many of them. Yeah. But I don't actually know what the 25 hour, but I'm sure if you looked at, you know, our, our staff, there would be the use of some of them in there. Stiffens is, hello, welcome. Uh, processes. What are the best three decisions that you've made in your life and why? It's very hard to answer by off the top of my head, but it'd probably be like, well, one would be leaving university to start my own business too, would be like leaving my job to start my own business. I had to do both of those. And the third one would probably be like, oh, actually it would probably be number one, like starting my own business. Number two would be moving to America and number three would be stopping drinking alcohol. My taste is doing a course series right now. Is it better to do a one time offer for each 47 297 pricing or fled subscription? It's been at it a one off price, like, uh, it's better to sell something on a one off basis when it comes to courses and subscription. The subscription business model isn't very good for for courses. I haven't seen a good use of it. Also, what do you think of subscription after onetime offer eg users get a premium access to community and live calls for a small monthly fee. Um, I think it's best to just sell it as a one off Petros's in considering this niche, people feeling truly lost with their corporate jobs and wanting to know what their passion and purposes so they can take control of their lives. Do you think I should narrow it down? The thing is, although I currently have the skills to do that as I have a life and business coaching certification, I feel that maybe the niche is too broad. I hold on one second. Yeah. Oh, so people feeling truly lost with their corporate jobs and wanting to know what their passion and purposes so that you can take control of their lives. The thing is, although I currently have the skills to do that is they have a life and business coaching certification. I feel that maybe the niches too abroad and the result too unspecific. But one thing I'm sure is a lot of people in Portugal who have, who feel very unsatisfied with their corporate jobs and who think that they will only feel satisfied when they retire. I think that's like fine. You can start there like, and then you can iterate and adjust your message as you get the feedback from the market. But right now that's enough to start Somerset is I'm doing market research and I'm sending emails to my niche that is sports performance centers and it's being difficult to get answers about their problems. One said that was not happy with an amount of clients. Is that enough to formulate my hypothesis? MMM. If one person told you something, first of all, if one person told you something that it's not enough validation. Right. What we're really looking for is we're looking for a wide spread problem that exists among participants of a given niche. Right? So you've chosen a niche. Good. You've talked to the niche and one of them has told you that they have this problem. That's enough to know that it exists with one participant, but we need to know that it's widespread. You need it, you need more Boson. Hurtado says, Sam, I'm having trouble controlling the character is extremely difficult. Okay, well Kate trying, what other option do you have? Leo Martinez is, I have my niche down. Pet opportunities pop up daily. Not In my specific niche. Do I reach out or stick only to my specific niche sales space, 15 years experience. You have to just stick to it, right? Opportunities are everywhere, right? Like people are constantly trying to email me about shit or like they want to talk to me about things. There's all sorts of different investments. There's opportunities everywhere, right? And I just have to say no relentlessly. It's just, no, no, no, no, no, no, no, no, no, no, no. And you're just staying focused on your thing. My row Hanks is how to scale coaching without losing the personal intuitive touch. Well, you can't really scale coaching at a certain point if it's one on one or done for you, right? Because you'll run out of time. That's why you want to create a course and you can create a course that really helps the person solve the problem. And if it does that, then that's fine. Right? And that's why you want to create a course. You can't scale coaching if it's done for you or one on one. You have to use a course to do it. And if you want to learn more about that, I would go to week seven and consulting accelerator, Mike Slices San. You've shared how important it's been to your success to forgo many luxuries like toys, partying, lifestyle, curious to know if you have a financial goal or end point when you enjoy more of the fruits of your labor. Um, no, there's no financial inpoint or anything like that or an amount of money. I'm not just trying to make money, that's not what I'm trying to do at all. Like this is actually fun. I would rather be working in my business solving problems and building things. Then driving a Ferrari or like going out and flying around the world or being on a private jet or anything like that. There's boring. What I want to do that aliases. Sam. I want to do one on one consulting focusing on helping people have better health and help people generating wealth. I'm learning about social media marketing to build a brand to try to establish some credibility and tried to get clients. Can you give me some tips on how I can get clients and help them get to their desired position? Okay. Um, yeah, it's the course consulting accelerator. Just go through and do it like go through the video is one by one week by week and do the work and that'll show you how to do that. That's what this course is about. Ralph de is, I have the program ready to go online after 20 years of experience in the art education. My question is shall I help an artist to go to the core of their activity? I missed the last part of their question. Can you ask that again? Sorry about that. What have been your most impactful books you've read off the top of my head, ones that are really good, his psycho cybernetics by Maxwell Maltz. The second one is probably like Ma, this is, this list isn't an order of importance, right? You just asked for top five. So like don't think one is more important than the others. Um, Maxwell Maltz, psycho cybernetics, then principles, ray Dalio then made in America, Sam Walton and then the everything store by Brad Stone. And then probably lean thinking who is like who wrote lean thinking again? It's by James Womack and Daniel Jones. Lean thinking. Yeah, those five bucks. I'll say them again. Maxwell Maltz, psycho cybernetics principles. Ray Dalio made in America. Sam Walton, the everything store. Brad stone and leans thinking by James warming. Okay. Joe Myers is Sam trying to figure out how do you as consulting approach to sell our back office ERP accounting software. Okay. Thoughts. Um, it's kind of a complex question to ask cause I need more information but I mean this course will show you how to do it because really what you're doing is you're selling software or consulting, you're still selling the same thing really, which is a future, right? Like a good base of future. It's why people buy it. And so you are still using the same way. It's like you're solving a problem. You're helping someone solve their problem and achieve a bidder, a desired future. It just so happens that you've got software. You could also provide some consulting. Uh, you could sell a bundle of consulting in the software or you could just sell the software and then recommend the, uh, the consulting. Or You could just sell the consulting, recommend the software by all three of those ways would work. Francis says, do you prefer auto biography as a biography is what are the top three you recommend? Honestly, I don't even know the difference between those two things. I just read whatever is good. I don't care what it is and I don't really know the difference between autobiography and biography. I seriously have no idea. David Martins is Sam. Do you think that a Webinar is better than a value video in which situation and when use one or the other? Well, if you're in consulting accelerator, use the value video. Don't think about join. Don't think about using a webinar and the Su join uplevel consulting. And because it's more complicated, you should always start with the value video. You should never really go straight to a webinar without doing Valerio video first. Value Video is better for, uh, it's, there's less technology, it's faster to sit up, it's easier to sit up and it generates more clients, not more clients, but generates more strategy session volume at a lower price, uh, with a faster feedback loop. Then the Webinar Marco says, how often do you have cheat meals or cheat days? Probably like once a week. It's like once a week on Sundays when I, it's like when I'm hanging out with my wife, if we go to a nice, if we go to a nice restaurant or something, I'm not going to be extremely picky about the food because they can't. It's like, you know, there might not be anything on the menu that perfectly fits what my diet is supposed to be like. So, you know, I'll be a bit more lenient there. And every now and then I might also have some dessert on a Sunday, but it's pretty much only one or two meals a week. And it's typically on a Sunday. Tina sees I keep having to go back to eat two. How did you really finally snap into a new pattern of existence? Lots of effort. Lots of time, lots of mistakes, lots of going back to week two is how my taste is doing a course series. I already answered this question. Jayden would says, hey, Sam. In the last 10 days, I booked about seven calls through adding about 30 to 35 people per day. That's also the most I've had so far within any 10 day period and direct outreach messages to those who became friends. What's your advice for booking more calls for personal coaches based on the amount of calls? Am I on the right track? No closes from these calls. All I can really think of to scale is through posting more groups on Linkedin in lives. What are your thoughts on this? Yeah. I think you just need to do more volume. You need to generate more strategy sessions, do more strategy sessions, so keep doing what you're doing that find out a way to do more and with time you'll figure it out. CBE Wichman your questions too long, please make it more concise. Van would says, what do you do when you start to get frustrated? Do you keep going or does that affect your work? Do you take time to herself and come back? Um, honestly like I get frustrated all the time. So I think everyone gets frustrated all the time because things, you know, you tell something to someone and they don't do it or you towel something to someone and they don't listen or someone makes a stupid mistake or like things you plan for something to go one way and it doesn't go that way. It goes another way. Things take longer than you thought. Things are harder than you thought. Like things, the, all sorts of shit. Every day. All the time. Permanently. Always. And if I just, if my knee, if my method for dealing with frustration was to just stop working and take some time out, I'd be fucked. Like there would be no time left. So my method for dealing with frustration is just to fix it. Scan Been [inaudible] oh, the questions are moving pretty fast right now. So sorry if I miss some of them. Leo Martinez is, I have, I've already answered this question. [inaudible] house is, I have a successful CEO friend and he asked me about my services. I feel this could be a great opportunity. He has a large network and can network may very well still. I'm not very long in my niche investing and I'm afraid he'd refused me. If I sit regular price. Would you recommend to offer it for free or just symbolic friendly price to sit risk of refusal to a minimum. I would just charge your normal, your normal price honestly. And then if he sees a whole, can you do a deal for me cause I'm a friend. Sure. Maybe knock a bit off the price. Um, but start with your normal price while lead. See Sam on it. I am interested in towel Zhang, which of his works to start with? MMM. I don't even know. I don't even think I've read. I think I've read about him and my articles and different pieces, but I don't think I've read any of his books so I couldn't really tell you. Sharon says, is SEO is still an effective, still as effective to offer as part of digital marketing or should we just offer Facebook ads? Does geographical location affect pricing? Yeah. If you have to ask that question, I wouldn't offer Seo. I would offer Facebook ads. Seo is very, very complex and difficult. Alara is just got my first client. Awesome. Congrats on them. Stefan says, I'm working a seven to seven. Should I get up at 4:00 AM and start before the full time with my day plan with my day plan, my day? Or would you suggest working after? Um, it depends. Like if you're too tired after work then probably do it before. But if you can do it after work without being too tired, do it then it depends on where you're most likely to do it. Scan, this is, where do you see yourself in 10 years from now? What does your vision, who are you becoming? Um, we do, I see myself 10 years from now. Well, I would just expect to have improved our courses a lot and to have scaled a lot to be, to have reached more, you know, the ultimate goal is to uh, educate earth. And so that's a lot of people. There's like 8 billion people, so hopefully more people, more customers, more students and be their courses and a really strong team, like a really talented team. And yeah, basically towards that end and me personally, well I'd be a lot better at hiring a team, managing a team. For me it pretty much all, all my personal evolution revolves around now really is team because to achieve these massive things, it's impossible is one person. So I, I am becoming someone who is Beta and hiring really smart people, managing really smart people and building a team that is collectively really smart. Adam Thomas is when it do you do a one week free trial to a course when you do a one week free trial to a course. How do you handle the process of accepting people into the private Facebook group? Do you get your community manager to? We don't let people into the Facebook group and the one week trial they join the consulting community free Facebook group, which is anyone can join, so that's the one we don't let them into. Our main customer group, Francis is. How do you stay focused in such a distracted world? Top three tips. I don't go into the distracting world. I stay out of it, so I don't go. I don't go out and to tempt fate. I also don't go onto social media. I don't go onto youtube. I don't read the news. I don't. I don't tempt all of these things. Yeah. Hey, cons is what do you do when you're bored? Any good documentaries or movies do constantly look for information on podcasts? I'm neither bored honestly. There's too much to do, too much to learn and not enough time, so there's no board. David says, I've had an offer to join a mastermind. I would call it expensive for me, but affordable. Should I join the mastermind or just focus on the business? I don't know. Like I don't know what the mastermind is. The mastermind could be a scam where you join it and get murdered or it could be run by Elon Musk and Jeff Bezos and it could be the best damn thing in the world and you could turn into a billionaire. I don't know, like it, if it's really good and you've got proof that it's really good and people who have paid money to join it have gotten really good results and you can prove it, then sure. Join it. If it has the absence of any of those things, probably don't. Eli Shostak's is, do you get angry if yes. What makes you angry and how to deal? Yes, I've, I've, of course I get angry. I don't think anyone in the world doesn't get angry if he just won't makes you angry. Um, honestly, the thing that makes me most angry is, is just dishonesty. That is what is the worst. So, you know, if someone makes a mistake and they tell me about it. For example, like you know, one of our media buyers was like accidentally set up one of our campaigns the wrong way and it wasted like $10,000 on nothing. Right? So just like it just blew 10 grand in like a few hours on nothing. And he told me about it immediately and I was fine with that. Right. Cause at least I know. But what would drive me crazy is if somebody tried to cover up that mistake, then I would get very angry and I would find that person probably in front of everybody. So yeah, it's just honesty. Really. Janice cranes is, I'm trying to reach out to personal trainers, but nobody seems interested in a call except trainers that want to be online fitness coaches. But I don't think that I can help them since I didn't get any clients for myself yet and I don't want to teach something I didn't do myself. What do you think we should do? Yeah, I would just try it anyway. Like if these people are really interested, just try working with one of them and see how it goes. I'm ignacious is, how would you determine that the low end of the KPI range to keep the overall system healthy for non consulting funnels? From what I understood, all KPI's have to be in a defined range to work well together. Yeah. I answered this question before this what all that writing up on the board is about. So watch earlier in the video and I talked about this scan, this is what is your top five online courses that you followed? MMM, okay. Just thinking honestly it isn't, I don't have really any, is not really any, I haven't seen any really good online courses to be honest. Like most of them I've seen a pretty bad and that's partly what motivated me to create like ones that I would have liked to have used. Right. It's kind of sad, but a lot of online courses are really shit. Um, I've tended to, I've learned more by like paying people who are really successful to, to teach, to tell me what they do so I could kind of learn from them out because they didn't have a course. And also from books and from observing other people who are like successful. It's a weird thing because a lot of the people that are really good at doing something don't create courses cause they're really good at doing it and they're just doing it. They're not creating a course about it. And a lot of the people that create a course about something, a really shit at doing it because there's been in all of their time creating the course. And so the, that's a real problem. Right? And I always wished that people that did know how to do it would create a course on it, but they didn't. And so that's kind of what inspired me to create the causes here. I was like, well what if somebody actually did it and was good at it and then they made a course and so yeah. Okay. Brandon Thomas is, can someone apply their techniques and strategies you teach on attracting clients using Facebook ads to Linkedin ads is you can, I mean linkedin doesn't give you as many possible options as Facebook does. So a lot of the things you will, you won't be able to do however, the main principles of it. Yes, you can. Marcel says, what is your opinion on branding? Like the name logo with domain, do you think, uh, is B, who's nearly consulting business should already think about that. Yeah, so I think in the beginning it's best to just start with like your name, right. So I just started with Sam Ovens and I just had Sam ovens.com as my website. So I was Sam ovens. My website was Sam ovens.com and there was pretty nice and simple and then that worked fine. But then when we started to get a team and when we started to get different customers and things, it was like, okay, well now a brand kind of makes more sense. Right. So actually it started, I can show you how this actually evolved. So it started off with, okay, same. Hm. ovens.com. That was the, that was the, uh, the domain name. And that was my, like Facebook fan page was Sam ovens. That's what I used to run ads. And then, mmm. That was the name of my company too. I think it was just called like ovens, enterprises and so basically this was the company, this was the brand, this was me. This was the domain name. This was the Facebook fan page that was running the Facebook ads. Right. This is a real simple to start. And then what I did is I would do like done for you and one on one things like using this kind of company in this brand. And then when I created my first course, it was a product that was called, yeah, I think the first course I made was like called cashflow consulting or something. And so when I created my first course, it was as, it was a product that was like a child of this parent. And that the beauty of doing it like this, as I see some people create a course, it's called like cashflow consulting. The domain is cashflow consulting. The Facebook fan page, we'll be careful or consoling and like this is, and they might even create a company around this, right? But the problem with this is that you're screwed if you need to create a new course because you've named the course what you've named the course as this thing. So now how do you ever cause from a course, right? Like this is why you want to use your name as the main domain name and brand. And then when you create a course, it's just part of this. So you don't need a new domain name. So if you went to Sam ovens.com you can see the different courses that Sam ovens.com head. Those aren't different domains. And then when you advertising these different courses, it's all using this one domain and it's all uh, using that one Facebook fan page makes life a lot easier. And then if you get rid of this course, then you can just kind of remove it. If you add another one in, you can edit in and you can kind of move things around. [email protected].com yeah. So that became the main domain name. consulting.com was the brand that was the domain name and that we also had a Facebook fan page and and all of that. And then what happened is Sam ovens was just like a personality. So if we call those slight brand personality. Yeah, and then what we did is we put products beneath consulting.com so like we have consulting accelerator, then we have uplevel consulting. Yeah. And then we have quantum, right? And then each of these is its own course and so I'm product, none of them have their own domain names, you know, it's consulting.com forward slash consulting dash accelerator, right consultant.com forward slash uplevel dash consultant consulting.com forward slash quantum dash mass smoke. These aren't on their own domains. These aren't their own companies. These don't have their own Facebook fan pages. Like these aren't their own brands. These are products. This is the brand. This is a personality. All of it revolves around one domain name, which means that it's, it's modular and universal and it can adapt. It's has, it has properties of a organism compared to building a pyramid, right? I want to build something like that can change its structure later on. And that is one of the, that is one of the things that makes a living organism unique because it can change its structure and it can self organize and self heal and it can adapt and evolve. So that is Kate, you want to have products beneath the brand and then a personality over here. So if another personality comes in, boom, we just moved there in here. If we get rid of one product on, we get rid of it, we want to add in a new product, we can interchange all of these pieces. But one constant remains, right? And that's the key to doing it. You don't make a mess, you don't have all of these different domain names, all of these different brands, all of these different things. It's nice and simple. And then we also have like a Facebook group called consulting accelerator, a Facebook group called uphevel consulting and a Facebook group called quantum mastermind. These are only for customers of these products, right? So and all of these products share the same login on the same domain, right? If you log in, you can see them all with this one thing and there's a nice clear path. So this is like a integrated product suite in a way, all from the same brand. And then we also have another Facebook group over here that kind of sits off to the side and that's called the consultant community, and that's a Facebook group that's attached to the company, so you don't have to be a customer of anything. Anyone can become a member of this Facebook group. This is a brand Facebook group. Then these are product Facebook groups. These are the products. This is the brand, this is the personality. All right? Now where I learned this from is like every good company in the world, me give you, let me explain if you've got apple, right? apple.com who is the personality, Steve Jobs, but they also use other people. Then what are the products? The iPhone, iTunes, Mac book, Pro, Mac book, Air, Imac. Well, those, all right. Then like mention Nike, right? Nike uses lots of personalities. They use like Michael Jordan for example. Then what are the products, what would they bought? All sorts of different products. They've got um, like running shows. They've got uh, shorts, they've got all sorts of different things and so they can change their products and they can also change their personalities and they can do all of these things. But the one thing remains the same, which is the brand. And so this is the best, this is the optimal way to structure it, right? Google is here, but Google did something pretty cool and recently with a created another layer up top, which was called alphabet. So you can see that Google was real smart. They think about structures of things. So alphabet now has Google and then Google has all of these other things. So like they created another parent above this. But this is how I would do it if I was, you start with the personality object because you need this anyway and you want, you don't want to have to manage all of this crap when you're first starting out. So you just have this. Then when you get to a point we have got more than one product and you've got employees, then I think it's best to do a brand and you, even when you have a brand, you're still going to have a personality. Right? That is how to do it. Okay. Okay. Casey is, is that she's got no questions that she is doing that I'm being supported by our team and I keep going. Awesome. Brandon's and Tennessee's, how many iterations did you go through to craft your consulting accelerator Webinar? Um, well it's kind of hard to explain, but I've done live webinars. So before I built the first consulting accelerator automated Webinar I had done probably, I must have done at least 20 live webinars, right? So a lot of those iterations happened on the webinars. So doing 20 live webinars, I learned things and tweak things and improve things. And then when it came to make my first Webinar that was automated, I took all of those lessons. So now we're at like 21 and then I rebuilt it after about one year to the current one that exists right now. So I only actually built two automated Webinars, but I did 20 live webinars before that. So I guess a total of 22 iterations. Gregory Stewart says, planning tomorrow today. Can you give any insight into the questions you ask yourself to make the best adjustments? I don't really know what you're asking in terms of adjustments because what I do is I'm just planning tomorrow. Today I'm like, what do I need to do? What are the things that have to be done? Then what are their priorities? Like what thing is most important? What thing is least important? I try to schedule in the most important things first. They should get done first and then the other ones. And so I'm just really asking myself what needs to be done and what is most important? And then what, what does, what needs to be done in his most important will go first, followed by, uh, that order, right. That's basically all I'm doing. Andrew Sabbat says, what are your best hiring tips? These two stages of hiring? Honestly, like there's, when you're hiring your first people, well, there's actually a few stages of hiring. So when you're first hiring, your going to be probably getting virtual contractors. So you're not really going to get full time w two in-person employees because you don't have an office, you probably don't want one, probably don't have enough money and there's no need to do all of that. So you're probably just going to hire a virtual 10 99 contractors and they're probably not going to be that great. All right, that's, that's, but it's fine. That's like the first step. And then once that gets unmanageable, it's like, okay, you got too many contractors in it does, it's broken, then you're probably going to hire some like full time, like virtual people. Right? And then that'll, that'll fix things. And then you'll get to the point where you've got full time virtual people and it's breaking the communication problems, uh, amines. So you're like, I need to get an office. I need to have people in person. Right? So now you get your first office and start hiring w two full time employees and then you're not going to be very picky because one, you're not gonna have that much money to pay for the best talent to. You're not going to have a company that's good enough to attract the best talent and the best talent isn't going to be interested. So you're going to have to just hire, like you're just going to have to hire people that a good enough for the job and then you're going to work with them in person and build the team and then it will get to a point where that breaks and then you'll realize that now you need to find really, really, really, really, really smart, talented people and have them in person full time in the office. Those are the stages that you're going to go through, right? And you can't start with that last one at the start because you don't have an office, you don't have enough money, and you don't have enough time to hire those people. And you also those people, you won't even be able to hire those people even if you had all of those things, right? So you have to kind of go through these stages and that's how it works. Hey Carnes is how do you target Facebook ads for a local business in a small town? What is the ideal and minimum audience size? How do you target Facebook ads for a local business in a small time? And if a small town, what is the ideal? And then him. Okay, local business, small town. What is an ideal and minimum men audience size? Honestly, when it's local, especially local in a small town, then the only thing that you actually need to do is just sit like a radius. So I would ask the business owner, Hey, what? Think about your customers that come in. What? What is the furtherest a customer travels to buy from you? Alright? And then we'll probably have a good idea. Now, let's say it's 20 miles, non is quite long. Lisa is like 10 miles, right? So if they say 10 miles, you can just create a 10 mile radius around the point where their businesses and then you can target them on Facebook and then you might sit some age parameters and that's it. There's all you need to do. It's like local is local. You don't need to overlay all of these other fancy targeting techniques. James Ellen says, how do you decide what book to read next and what's your process for validating whether a book's, whether a book is worth reading? Um, well, I'm typically going to read a book about something that I need help with, right? So if I'm trying to hire people and I'm, and I am struggling with hiring people and I realized that there's gaps in my knowledge when it comes to hiring people, then I'm going to find books that show me how to hire people, right? Because it solves my problem. And how am I going to select a good book for that? Well, I'm going to look at, hey, the person who wrote this book, do they know how to hire people? And then well, how do I answer that? Well, who is this person? Do they ever company, have they hired any people? If they haven't hired any people and they don't ever company and they're sharing opinions about what they believe is true when it comes to hiring people? No, not going to read that. All right. I don't want, I don't want that either. I will look at, for example, I read, uh, what I wanted to figure out if a company was, if I wanted to figure out what book was going to teach me a lot about hiring people, the book that helped me the most was probably called how Google works. And I was like, well who wrote this book? And it was Eric Schmidt. How's, okay that's, that was the CEO of Google in the early days. Probably its most important days. He did a really good job. All right, so you probably knows what he's doing and they hired a lot of good people. They probably hired the most good people in the history of the world and this guy was the CEO and it was Google. So I was like, okay, the sky fair enough. This guy, this guy knows what he's talking about. So I bought that book and I read it and it helped me a lot. That's an example. But if but if it was someone who hadn't done that then not collared Ali's is how would you run Facebook ads for a Shopify stores selling consumer products? Would you still used our response and write long copy and use Facebook's golden mean. So direct response simply means that you're going to ask the person to to take some form of action. So yes, I'm going to use the response, am I going to get all like all salesy and like start like using all of this weird language like some copywriters do. No, I never do that anyway. And is, am I going to make it long for the sake of being long know if an ad doesn't have to be long. I, when I'm writing an ad, I'm just thinking it needs to be as long as it needs to be to do the job. Right. So sometimes that means it's short. Sometimes that means it's really long. Sometimes it's medium. I don't think long ads work in short ads don't work or short ads work and long ads don't work. I think along, I think an ad needs to be as long as it needs to be to work. So that's how I do it and I'm always asking for someone to take a response or take some form of action. And Facebook's golden mean is simply a, is simply testing a bunch of different variations to find the best possible combination of variables out of a given sit. So am I going to use, am I going to use variation? Am I going to ask a person, am I going to use variations in iterate? Yes, I'm always going to do that. Am I going to ask a person to click yes. Am I going to make my ad as long as it needs to be so that it functions, yes. You don't need to read into these things too much. They're not specific to just selling courses or just selling consulting. I mean, this is just, these are the kind of like universal laws for, for doing anything. You know what I mean? Luke Williams is Sam, what was your personality type in the beginning of your personal development prophecies and what do you think you have evolved to? Or do you aim to be a car? Neil? Ian, I think you mean chameleon. I'm just going to make sure that, what does this word mean? Carnelian is a semi precious stone consisting of an orange and red variety of, okay. So yeah, I think you meant the other one that chameleon, which is the one that changes it's colors. Um, so I don't know because I didn't do like the personality test back when I started. I'm just thinking. So I think actually when it comes back to when it comes back to like what I was like when I got started, I think the biggest problem I had is I really didn't even know, like what I was like, I didn't, I hadn't done much. Um, analysis of myself and I hadn't put myself and lots of challenging situations so I could see what happened and I didn't really know myself and I didn't really know my skills and my talents and I didn't really know myself at all. Right. And I didn't even know what my personality type was. I didn't even know that there was such a thing as a personality type. So that's what I was like when I got started I was confused and I wasn't very sure of myself or what I, what I was good at it or how I did things or where my limits were or any of that. So that's what I was like when I got started. And then, you know, through throwing myself into lots of chaos, then you, you figure it out, you start to see where your, where your floors are. You, you start to see where your talents are, you start to see what you're like and what your personality is like and then you start to build it and change it and strengthen it. What it's like now is I know like what am, what my strengths are is like quantitative analysis and dealing with complexity and uh, figuring out solutions to problems like problem solving, dealing with complexity, quantitative analysis, dealing with data and dealing with nonlinear dynamic systems and basically any form of like really complex problem solving of within systems. That's what I'm, that's what excites me and that's what I really liked doing and that's what I know my skills are in. Um, and then I know that my weak spots would be, for example, like public speaking, uh, socializing and being charismatic and like being extroverted because you know, if you're strong on one side, you're often weak. On the other side. I haven't met an extroverted, outgoing person who's really good at quantitative analysis and systems thinking, all right. And vice versa. So you kind of learn where your skills are and all of that. And we are weaknesses are, but you also get more disciplined and you also know how to deal with those situations. So if I have to go and if I have to create a video or if I have to go and to people or do like some type of presentation, I'll still do it. I don't like get scared of it and not do it. But I know it's not my strength. So I'm not going to try and just sit myself up on a speaking circuit where I'm going to be speaking to people every single day cause that would be torture. Uh, I would rather be playing around with some really complex systems. So that kind of answers your question. You've got to learn who you are and what you enjoy and what your strengths are in. And you've got to learn about yourself cause you don't even really know when you're getting started. Yeah. Rod Christianson says what kind of course would you create if you were in the solar marketing offering lead gen and sales process optimization. What's the move from done few to done to meanie? Yeah. So honestly if you're asking me what course would I create, you shouldn't create a course. You, the only reason you create a course is when you know what the course should be on. And how you do that is, you know people have a problem, right? So your, let's say that, I mean all the course is, is it's basically helping someone go from their current situation to their desired situation. The end, that gap between these two points is the problem, right? And all you're doing is creating a course and a collection of steps and a collection of methods that when combined together in some kind of order, they take the person to where they want to go. There isn't what a course is now a course. If you don't know what the problem is or who the people are or what desired future they want, then I mean we don't even have anything. So you need us, it all starts with the problem. So if you are helping solar market, if you were in the solar market offering legion, so okay, let's say solar market is niche. All right? What is the problem? You say they want to get customers. I don't know what their problem is. You'd have to find that out. Okay, so they don't have customers. There's the problem. Solar is the niche. They want to get customers. That's the solution. Then a course would show them how to do that. Right. But it would actually have to work. That's, that's all it is. Like there's no real difference between what you're offering and done for you and what would be offered a course. The only thing that changes like the problem's the same, the niches, the same. The the result is the same. The only thing that changes is instead of you doing it for them, done for you or one on one, a course is doing it for them. All right. That's the only change. Nick [inaudible] says hi Sam. Can All people on the team, it'd be remote. Having an office can limit to the people who I hire based on location and also maybe destructive. Right? You sure a team can be remote, like when it's small and stuff like I don't believe in remote at like if you're going to build something really good at a certain point, like it can start remote and whatnot, but there's nothing, nothing beats having really smart people in the same room. Nothing. Nothing beats that because most innovation is exit into, right? So really great ideas. Really great products, really great things are most often accidents and you don't schedule accidents and you don't, you don't have accidents in slack. We don't schedule a Skype conference call and have an accident, you know what I mean? You don't, you can't put accident on the calendar. And how you get accidents is by having really smart people in the same room and working together. And basically what happens is when people work together really closely, they tend to adopt a group consciousness instead of an individual like individual consciousness, right? So they kind of formed together one mind and one like one unit. But when they're out, they're all individuals, right? That thing that happens when the people come together and form like a a group mind that is way more powerful than having the individuals because the whole is worth more than the sum of its parts. And that's also when you know they're hanging out and having fun joking around and they might come up with really great ideas. For example, with Google. Yeah, the Google ad sense network was an accident, right? It happened when some engineers were playing pool one day, and I forget the other, these, I think there's six, six of Google's billion dollar products were accidents and that is why Google makes sure that like they have really smart people and they have them in the same room. There's nothing's better than that, but you can't really afford to do that when you're starting out. So remote is great in the beginning, but if you really want to build something awesome you, I think you've got to have them in the same room. I've never seen any great company built remotely. It, it doesn't really happen. Okay. Frances is, what's your opinion on artificial intelligence and how do you envision it impacting your business in businesses in general? Well, I mean you, it's such a broad question like what's my opinion on artificial intelligence? I don't really have an opinion on it. I mean, it's already kind of here. If you look at like how algorithms work. I mean ever since Google came out, we've been, you've been using algorithms, um, and Facebook, Facebook ads, all of these things that algorithms and so it's been impacting businesses for a long time. Okay. And you know, I can just see more and more of that happening. I think it's actually very important that people understand how an algorithm works. To be honest. I think that if people don't know how an algorithm works, then I would say that they're already in a massive disadvantage and they're only going to become more and more disadvantaged exponentially with time by not knowing how these things work. I think the future definitely belongs to very like quantitative people who can think through these systems and how they work. Because more and more these systems seem to be controlling the world. You know what I mean? So being oblivious to how these things work is a real big disadvantage. Janice cranes is I have many different insights and skills and can't decide on what thing I want to do. I'm always thinking into the future and trying to have everything perfect. Is there a way I can stop worrying about picking the perfect niche and going all in on one thing? Yeah, like this. You've just got to pick something. That's why I tell you to use the gun to your head method. So just sit down and just think if there's a gun to your head and if you don't choose something in the next two minutes, well actually let's just make it one minute. Then you die, right? What are you going to pick? And don't tell me I can't pick anything because you can't, you have to. Otherwise you did. So whatever that is, start with that. David Clark says, or scan disease. How do you deal with the people that are selling your course for 50 bucks on Instagram? So we just bend them. Uh, you just want to find them and ban them. Uh, I've got like we've got a guy on our team that basically goes and finds all of these people and shuts them all down. Um, and that's really all you can do to be honest, David Clark's is how do you feel about the effectiveness of affiliate marketing for consulting services right now? I don't think it's very good like affiliate marketing, it's not the best for selling consulting services. The best thing for selling consulting services is a good reputation and referrals, but you need to create that and good results and like, you know, a good funnel and a good sales process and you can just keep getting clients. There's the [inaudible] uh, okay. Not really affiliates diag curry Yo sees. Why do you mean to tell you for 20 minutes and not 15 or 30, for example? Well, 20 minutes just seems like a good amount of time. And also I saw that a lot of meditation people say 20 minutes a day is good like it. And it seems like a good, I think actually what it is is I think 10 minutes is too short. It's not enough time to give fully calmed down into that concentrated state. 15 minutes is like, it's like you, you have to be in meditation for 10 minutes to fully calmed down and then you want to stay in that calm state for at least 10 for it to be effective. Right now if it was 10 minutes you would, you wouldn't really be that helpful. If it was 15 you would have only been in that calm state for five 20 means that it's like good. I think 20 minutes once a day, every day is a really good practice. Devoria ends is how long should we visualize and what is the level of detail doing that. Honestly, like if you're asking about the day to day visualization that you're supposed to be doing on it to do your whole mindset thing, it shouldn't take you any longer than like 30 minutes. Right, so to do your affirmations and to do all of that stuff, you should be able to get it done in 30 minutes. It's taking longer than that. Then you're probably doing it in too much detail. Probably a bit overkill. Nick Gore gives, says, I was wondering what diet, what your diet consists of and what supplements do you take. So I use this meal delivery thing called fizzle.co I just commented on your thing. Comment it, this is the website. Yeah. Yeah. So, so.co. Now if they delivered to your area, then they're real good. If they don't, then I just Google mmm. Meal delivery similar to fizzle.co or fizzle.co alternatives. Right. Just Google some things and you will be able to find something like this. And what it basically is is they deliver for six days a week. So Monday, Tuesday, Wednesday, Thursday, Friday and Saturday, lunch and dinner, uh, all delivered by thistle, right? The, I have breakfast at home. I don't, that's not delivered for breakfast. I just have a smoothie. And the smoothie is just like almond milk, some protein powder and like all bit of coconut oil, a little bit of Maca, a little bit of Ashwagandha. And then also some turmeric and some cinnamon and some Chia seeds. Right. That's what's in the smoothie. And that's what I have for breakfast. And then for lunch I'll have the thistle and there still is pretty much just mostly vegetables. It's very healthy. It, it's mostly vegetables and plants and maybe a little bit of meat and the meters typically just like over the chicken or pork or um, or mints or something like that. And then the dinner is like vegetables and meat again, but it's, I'd say it's 80% vegetables, 20% meat, and it's very lean and very healthy. Most of it consists of vegetables and plants. And that's what I eat most of the time. I don't have any dairy, I don't eat any sugar, I don't have any gluten or wheat. And I don't eat any processed foods. All right. None of those. And then I have the smoothie. And on top of that, the supplements I have would be, mmm. I have like fish oil, Omega three. And I also have a gland like supplements. I don't know what's inside them, I can't remember. But it's to do with adrenals because if you're stressed and you're working hard, your adrenal glands are going to get pretty burned out and you don't want that to happen. And then also I think I have a, mmm. Something to do with hormones. So like some testosterone booster and the estrogen blocking light supplements. That's mostly to do with balancing your hormones and making sure your adrenal glands get finished. The official, the Omega three is good for your brain and brain repair. And then the smoothie is good for breakfast. And then mostly vegetables. You want to eat a ton of vegetables and then lots of water and that's pretty much it. Anyone avoid sugar, wheat, dairy, gluten and processed foods. Okay. Jolene wage is Sam. Have you ever become complacent on your success journey? What did you do to get out of the complacency? What does complacent mean? Again, showing smug or uncritical satisfaction with one's self or one's achievements. Yeah, I would say I was probably complacent for most of my life. Um, and so you know, when you first get started you think you're like, you know, you know a lot of stuff. Cause I went to university and I was like, Hey, I was just start this business. I've done like some business. Uh, I've studied business at university, so I'll be good. And then you realize that you don't know anything and that it's seriously a lot more work than you thought and it's pretty, it's a good humbling experience. But I would say for most of my life I was actually complacent up until probably when I was like 20. Okay. Probably until I was like 25 I was complacent. Once you get your ass kicked enough times, then you learn to, to not be complacent. Joshua waste overseas in the Facebook ads training on Judgment Day. You say to use the cheat sheet to diagnose Kbi problems for the overall campaign. Oh, I missed the last piece of your question. Sorry. Pablo says, I have access to the Siemens Shane's boss' and I wanted to make him an offer to win him as a customer. How make them an offer, make it a good one. Jolene wage mints is, Hey Sam, what inspires you to work so hard? Honestly, it's just passion for what you do. Like for example, if you really love, um, doing something, you don't need motivation to do it. Like you, you can't wait to do it. Right. I'll give you an example. When, uh, when I was at school, I was building a, like a race car with my dad and all day, every day at school, I was just thinking about this race car. I'd be drawing diagrams of it, making lists of all of these different things I wanted to do. And I couldn't really do any school work because I was obsessed with this race car. And my teachers would even tell me like, you're going to fail because you can't get this race car out of your brain. And they would probably right. And I definitely did fail some stuff at school because they couldn't get race card in my brain. So it was like all I ever thought about, I swear I dream about it. And then as soon as I got home, I was working on it until I was forced to go to sleep. And then I'd be thinking about it and dreaming about it. Right. And so what, what motivated me to do that? I didn't, it's not, you're not looking for motivation to do it. It's that you love doing it and you want to do it and you want to do it for as long as you can, as much as you possibly can, as frequently as you can. If I had, if I had my way back then when I was younger at school, I would have just worked on the race car all day, every day permanently because I wanted to. And so that's what business is like for me now. Not all business like this stuff in business that's boring as hell. But what I'm, what, what my work is like day to day is really fun. It's enjoyable. I would rather be working on these things then like traveling around the world or driving a fancy car or at a party or anything like this. There's nothing more fun to me than this. So I'm not really looking for any motivation. I don't need a, I don't need to go to, uh, an event and listen to some dude shout at me so that I can get motivated. I want to do this. I would need motivation to stop doing it. Okay. So cost is what are the specific steps you take or proceeds in solving any problems you're facing. Wow. It's not, so there isn't an actual step by step thing. I would take a lot of it is intuition developed from a lot of experience, right? And you've seen so many things after you have been after you've had a lot of experience, you've seen a lot of different things happen and you can use like pattern recognition really well. So the nature of the problem, the first thing I would try to do is understand the nature of the problem. So like what is it really get it well defined. Like what is the problem? How, what is the nature of this thing? What are the different elements of the problem? What are the, what is the like the causal chain of this thing. What is the root cause? What are its symptoms? How is it evolving? How does it mutate? Like what is the nature of this problem? What is it? How did it come about? I want to understand everything about it first. That's the key to it. Honestly, once you've really understood the problem and defined the problem and understood the nature of it, the solution is just appears in your mind in that you just, you just do it. Most of my time I would say is just studying the problem and intensely until the solution just goes pop because I understand it and the Soma, a calm is Sam automatic. Creator of wordpress is completely remote for 400 and 400 plus employees. Yup. Have you used wordpress? It is a steaming pile of shit, so then it's not a good example. It successful. I'll give it that like there's a lot of people that use wordpress. It's also open source and open source projects tend to be remote because the open source, anyone can be a contributor to it. Like it makes sense that it's remote, but it's also not the best product in the world. It's, it's, it gives me heart palpitations when I hear the name would press Steven Sherri carves is what happens to people who are unable and unwilling to connect. So the group consciousness, but continuing to interact in the community. What is a question? What are you talking about? Because I'm guessing you use the term group consciousness because I used it before to describe what happens when you have a group of smart people working closely to get that right. And then you were saying what happens if people don't refuse to join it or like if someone isn't going, if some, if we hire someone in there, in our team and they don't become a of the team and they refuse to become a part of the team, what do you think's gonna happen to them? They're going to get fired or then probably the rather probably quit or they'll get fired. One of those two things would happen because you have to play with the team. You can't, you know, you can't just go off and go rogue. Alijah sees. How would you identify a more personal, broad problem into an offer? Lacking knowledge of self being accepted, being comfortable in own skin. So responses from the market. Yeah. So what these things are here is that these, okay. It seems like you're, you need to start by finding a specific group of people, right? You didn't tell me what that is, like the niche. Then you're going to ask them questions about what their problem is. They will tell you what their problem is and if they tell you things like I don't know who I am or those don't sound like things that people tell you. I've never asked people what's your problem? And you've told me that they don't know who they are. Right. I've never heard that. So I doubt that someone told you that. And they can generally tell you things based on like they really frustrated with this or they're pissed off with this or they want to solve this problem but they can't and they want this future but they can't get it like this. You need to define like what they want in the future. Like what would this perfect future B, where are they now? Why don't they have this? And then your offer is mostly helping them make that transition from the current situation to the desired. But GCS, what? Optimistic question. Neck Gibbs is how to deal with a monotone voice and my value video for summaries and I freeze like a robot when I start recording, I don't think it made is like just do it. People say that I've got a monotone robotic voice, it's still, and they're probably right, but it still converts. Still works. You don't need to worry about like you don't need to worry about whether you sound like or look like the other things. Right. I always used to get worried that I wasn't expressive enough for is like, you know some people when they make videos this smiling and moving their arms all over the place and pacing around and I thought that I couldn't make a video because I don't, I don't do that. But if I tried to do that, it would be the most unnatural like thing you've ever in your life. And I would just feel like a complete fraud because I never do that. So just do what you would just do what you do and then that's fine. It's only weird when someone's trying to do something that isn't really like how they would do it. That's the only thing that really makes something weird. Logan Reyes is what do you think about the muse meditation and tracking headband? I think it's stupid because meditation is the art and the practice of doing nothing, thinking about nothing. So if a practice of nothing, you should introduce nothing, right? Do you need a an APP now? Do you need headphones? You know, do you need like to go and do a training on it? No. Do you need to read a book on it now? Do you need a heats it? No, you just do it. You sit on the seat and you close your eyes and then you just breathe in through the nose, out through your nose and you think of nothing. Do nothing until 20 minutes is up and you do it every day. Logan Raya, cs. I just bought an orange. And I'm curious as to what you actually need to track. What do you track and how do you use it to improve your sleep? Well, you'll readiness should be, these are this, this number called readiness score. It's the main number and you want to make sure that you're really ness is greater than 80% on average, right? So like I think on average, my readiness must be like almost 90%. Right? So if you're lower than 80%, it means that you're not having enough sleep and you need to fix it. If I'm below 80%, this danger zone, I'm going to make some mistakes. I'm going to be Moody, I'm going to get frustrated and angry and I'm going to not really produce much value. All right? If I'm in the eighties or the nineties, I'm good. I'm really good at him in the 90s. But if you're just in the top, uh, if you're an eighties or nineties, you're good and you want to stay there permanently, right? That's the goal of it. And so if you're in that range, you're good. If you're not, then you probably need to sleep more. That's basically what it is. College says, I'm an Ian. If Jay, what would you advise me? Um, so I'd advise the same thing with everyone else, just do the work, take action, be disciplined, all of that. But if the things that are going to, you've got to watch out for is your extroverted and you're a feeler. All right? So I'm like, I'll show you how this works just quickly. Okay? This is why I love this test because it's so simple. You've got a say, okay, you've got extrovert and introvert, you've got a syncing enlightened tuition, and then you've got, um, you've got like the thinking and feeling and then they say you've got a judging all perceiving. Okay. Oh, to swap these two. Alright, so these are four different, these are four different things and any, your mission like this would be in the middle, right? Okay. And there's two sides of the spectrum that you can be on light. You could be introverted, but you could be a massive introvert or a massive extrovert. Like you can be up here. And that is someone who's going to be talking to people so much that they're never ever, ever by themselves. And they can never be quiet. But you've also got an extreme version of an introvert, which is like they never do anything. Their base, they never leave the room. No one in the world knows they exist, right? There's the extreme of that and you can be varying degrees on the spectrum between these things. Now you said you were in a okay. In Hm. If Chai. Alright, so extrovert is good. If you want to like get on sales calls, you're not gonna have any problem really talking to people and stuff, that's good. But you might have a problem with staying focused inside of a room and just getting things done when you just need to go and complete things without talking to people, right? You just have to focus and kind of turn into a bit of a hermit and not go out until you've finished things and you might not be that detail oriented. Right? Introverts team to be very good with analysis and staying focused on things for long periods of time. Also projects that don't require a lot of human interaction and also details, very detailed oriented. Extroverts tend to be good at like talking to people, socializing and speaking and communicating and all of these things. So every, every single one. There's no right or wrong answer, but every single one of these things, it has pros and cons, right? So then I think the biggest things you've got to watch out for, for you, we'd be the if and okay. Honestly, mostly the if, because if you're an if ty, then that means that your feelings are really, really important to you. Like you make a lot of decisions based on how you feel and what this makes you feel. So the hard thing to come to grips with if you're, if type with business, is that your feelings? Right? And that's the hard thing to come to grips with. Sometimes the right answer needs to be analyzed with numbers and logic and, and analysis. And the answer might make you feel bad and it might make you feel like it's the wrong thing to do, but you have to do it anyway because it is the right thing. But it's very hard for a feeler because the feeler is, they don't like the numbers and the analysis. They just want to go with how they feel and how you feel isn't always right. Right. So there's the hard part about being an if tied a lot of the time in business, you've got to pursue and push through pain and suffering, and that's quite hard for if type, you've also got to put up with rejection, you've got to get kicked in the face a lot of times and it's quite hard for it so that that, and you're extroverted, so you might want to be out. So you probably have a combination of wanting to go out and speak to people because that makes you feel good. All right? You probably have this, if you combine these two things together, you'll use socializing as a way to influence feelings. And so it's going to be hard for you to stay inside and focus and get things done and not talk to people and forget about your feelings. That's my advice for you on this thing for me. Where am I? I am, yeah, yeah. Yeah. So I sit on the scale I, and I'm pretty introverted, but not extreme. Then I'm in and then I'm extreme on the T. Okay. Pretty extreme on there. And then Jay. Okay. But not too extreme on the J I can. So I'm pretty introverted so I preferred to work alone and deal with numbers and things. It's, I don't like to go out and do a lot of socializing, but I can force myself to do it intuitive. So I, I like to, uh, I like to think of different ways to do things. I don't want to just uphold the status quo and do things the way they've always been done. And I don't really have a respect for mmm. Orthodox ways of tradition. Like that means nothing to me. And then extreme on the t side. So I'm actually very bad at understanding feelings and yeah, like I'm not even joking. I went to a forensic psychiatrist to improve my mindset even more. And I was trying to think of feeling, I'm not even joking. I was trying to think if feeling, cause I thought that a feeling was adored, which is like it's, this is what happens when your extreme over here, right? So I had to learn how to understand feelings and emotions more, which this is really good for analysis, but it's not very good for dealing with people because you come across as quite cold and mmm. And come across kind of strange to people. But it's just because I'm an extreme on this. And then j means like organized routine, structured discipline. P is more like open ended. If you're a p then you've probably got a lot of problems with organization and discipline and routine and sticking to things. And then if you probably go with your feelings is your too, you don't want to like reinvent things and to disrupt the status quo. Yeah. These, it's a very helpful little, uh, it's a very helpful little thing to kind of understand yourself and understand other people and I highly recommend you go do it. Go do the Myers Briggs test. It's free. It only takes like five minutes and it will tell you a lot. And you can be successful with any different type here. Right? It like there's a successful ease and eyes. The successful ends. Any says t's Nymphs, J's and p's. It doesn't matter what type you are, if you, there's no right and wrong answer. There's just right and wrong approaches for different types, right? So for example, when, if type is probably not going to be massive on the quantitative analysis side, but they're going to be very good at the, at like hospitality and experience for customers and, and building a community and all of these things, right? Um, there's no right or wrong answer. All right, so we're at the end of our time. So like I said, how these calls go is we go from 3:00 PM to 5:00 PM eastern time. There's the time in New York and you can put it in your calendar. We do one of these pretty much every Saturday. And if you found this helpful, if you enjoyed it, just click that like button. They may know what you thought in the comments. And then I'll tell you if we're doing one of these next Saturday. So no, we're not doing one of these next Saturday. So next Saturday I have a lot of work to catch up on. I have to create a bunch of training. So we, they will not be one of these next Saturday. The next one of these will be just looking at the, it will be in, so next Saturday is the 30th, so no Q and a on the 30th of March, but the Saturday, the 6th of April, there will be a live stream Q and a. All right. So you can put that in your calendar and just click that like button if you enjoyed it. And, uh, have a good weekend. See you one the next one of these soon.

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