Consulting Accelerator livestream Q&A call recording from February 23rd, 2019.
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All right. Can See couple of people jumping on him. Welcome. How's it going? Magnus? Calen, if you guys can just let me know if you've got audio and video working, can see Joshua or Westover howling. How's it going? All right. Well welcome to the consulting accelerator live stream Q and. A. So if it's your first time on one of these Q and A's, welcome. How they go is we, I do one of these pretty much every single Saturday. I would say, you know, most of the time I'm doing one of these, but the every now and then like once every two months or something, um, I'm either traveling or doing it, uh, an event for the mastermind or something. Uh, so they happen pretty much every Saturday and we go from 3:00 PM to 5:00 PM and that's eastern time time in New York. And if you've got any questions, just ask your question in the comments box on the right hand side of the screen. And I'll go through them one by one in the order that they're asked. And we'll just do Q and a for two hours. It seems to be the best way to, to add value to people and help people. So let's jump in and get started. So Murali Sanka us his quantum mastermind related question. I started with consulting accelerator four months ago and things are picking up. I know all super soon be joining up people. I also know I would like to join quantum, but I know you said you wanted to limit it to 100 people. Does it all? It is already at 89 now. By the time I'm ready to join, I feel like I would hit, it would hit 100 so that the 700 and I want to join quantum mastermind. What happens? Um, I wouldn't worry about that dude. Like just worry about, worry about like your business and making it successful, right? That's the only thing you need to worry about. Uh, you don't need to worry about things like this. And you know, at the time when you're ready to join quantum, see, see what the situation is. If it's full, then I'm sure you can get on some kind of waiting list thing. And I mean ultimately you'd like, you'll be able to get into it. It just might take a little bit of time. I wouldn't worry about it. There's other things to worry about right now. Not that my tape, Pecos is greetings from Budapest things. Okay. Magnus pose is why 20 minutes for me to Taishan any scientific reason compared to for example, 10 minutes or 30 minutes. Sure. Well there's not really a scientific reason. Um, the, the reason I do it for 20 is because like 10 10 definitely feels too short. Right? Like if I do it for tea, if I do it for tin it, it feels too short. Sometimes it takes like 10 minutes for your mind to calm down and then it, it's getting into, it's getting more and more calm at 20 minutes is pretty calm. If you go for 30 minutes though, for example, it's not a whole lot more calm than it was at 2020 seems to be quite optimal. Plus like 20 is a good amount of time. Plus when I researched it and there was like transcendent or meditation and all of these different meditation classes, they said that, you know, 20 minutes seems to be quite a common link for meditation. So that's why it wasn't. It didn't really deserve any more thought than that. Murali says, I will chain, I will. I a new pricing model. I need your opinion. I will charge 5,001 time fee for done for you paid up front. I will work with them until I get them an Roi, which it's just leads. Is it up to them at too close? It is up to them to close. I base Roy on a certain number of leads. I can put a number of what each lead is worth. I'll tell them what, what's your question? What do you think? I don't know. Like you've got to ask me a question. Don't ask me what I think. Asked me a question. Uh, Corinne [inaudible] hello from New Jersey. Hello, are you from California? David Martin says, I'm doing lead generation for gyms in the French speaking countries and to the market size is only five to 6,000 Jim's first question, can I get results and generate strategy sessions by using the fragmentation funnel with Facebook ads in this niche market? Yes, of course you can. Why would you not be able to? You can question. What do you suggest me to do? Do it extends the market and focus on only other methods to generate strategy sessions. Don't worry about extending the market. The only time you need to worry about a market being small enough, being too small is when you've found it to be too small, like you've found the limit. That's the only. If you haven't found the limit, don't worry about it. Nick Krentz divulge Sears my niches. Upscale home remodeling for homeowners. What's the most efficient way to ask homeowners the most painful problem regarding home remodeling? Just like that. Hello. What is your most painful problem that you experience on a day to day basis when it comes to home remodeling? Just like that Magnus is why do you do no work for a full day on Sunday? Uh, I find it very hard not to. Yeah. So I have a wife and so like if I was single and just just doing nothing at home, like I'd probably work but you know, so I hang out with her and spend time with her and she usually wants to go do things or plans different things. So you know, it's quite easy for me to do. That's why Eric wailings is how would you suggest helping home service contractors move to a more cash forward business model when their industries often focus more on revenue than cash? Well, it doesn't matter what the industry is do, right? You can like, you don't have to obey the status quo. In fact, the best companies don't. So I would advise a home service contractors to like get paid upfront or at least get a deposit up front that covers the cost. Like if you've got a, if you incur a cost of delivering a service, it's ideal to get paid the full amount of money up front so that you, it covers the cost and it's got your margin on top of it. But like a second best option would be to get paid a deposit upfront before incurring the cost that is equal to the cost. So that the worst case scenario, if that person doesn't pay or if they pay late, then you're still all right. But the absolute worst is to not get paid anything up front, incur cost, and then send them an invoice and wait for payment because now you're in the red, right? And now you can get screwed if that person doesn't pay you. So there's some ideas to work. Strom sees when you calculate the net cashflow in your business, how do you calculate it? We need you reinvest the profit in the business as I understand you do. Doesn't that decrease the cash flow and mess up the numbers? Um, I'm not entirely sure how you're calculating net cashflow. So like on a month to month basis, right? You, you're able to see total flows of cash in there. It's easy to see. It's just so you just get your bank statement right. For our company we only have one bank account and so we can just look at their bank statement. Any deposit in near any amount of money that goes in, that's an inflow. Any amount that goes out, that's an outflow. So we take the sum total of the inflows, the sum total of the outflows, and then we look at the difference and there's either a deficit or a surplus or it will be break even at zero. And so that's how we determine net cash flow. Aaron Egan sees when you sit up Facebook retargeting ads, do you see in clicks back to the main landing page URL or do you send them back to where they lift off and your funnel? I if they lived on it, the video page back to the video or if they lived on survey back to the survey. So we just send them, this is a good question and it's like mmm. You were asking in terms of the year so, well, funnily using, so to keep it simple, what you do is you seemed like, I'll show you how it works here. If you've got traffic here by Ed and then you've got landing page, then you've got video. Whoops, there's not going to work. MMM. And then you've got to say schedule once. Okay. All right. Then what you're doing with retargeting is if someone hits this page or this page in, what I would do is, oh, I have this is the, if this is the, the a fragmentation funnel, like the VSL one, no matter what page they hit down here, even the survey, I would just retarget them with like another ad that's identical to the original ad that it just takes them straight back to there because the funnel is not very long. If you were doing the webinar funnel, like the, uh, the Jit webinar funnel, which I teach in up level because there's a lot of friction to flow through here. If somebody got to the schedule once page or the survey page, then what I would do is the retargeting. Okay. If they hit this page or the Webinar page, then I would retarget them back to the landing page. But if they hit schedule once or survey, I'll have a separate retargeting ad that would send them straight back to the, uh, and this would be an estate print campaign called hearts retargeting. This would be an estate print campaign called warm we're targeting. And then this one would be cold traffic, right? MMM. And this would be optimized for conversions, although this would be optimized for conversions, although this one would be optimized for mmm. So they campaign level would be optimized for conversions, but you would do, uh, the ad set level at two daily unique reach. And then you would do, instead of auto bid, you Adieu. MMM. You would do manual bid and you would do it at a $240 per 1000 impressions. And yeah, that's what I'll do if I was doing the Webinar one, but if I was doing the fragmentation funnel, the VSL funnel, then I would just have a cold in a warm, only when the funnel gets longer, do you introduce a hot retargeting? See it like this, but it's best to keep it simple. And that is simple by the way. All right, where were we? The shanty sees is small local businesses in my hometown. Too broad of a niche. Yes. Rodney Durante's. Rodney, your question is too long. It's going to, you're going to make the questions small like nice to the point. Holly jeans since is what is the purpose of having the schedule once page before the application page? If we only accept people who fill out the survey, wouldn't it make sense to have the application first in the fragmentation funnel? Hmm. Uh, yeah, we've tasted it. And the reason why is because it's like it's friction. So if you go to a page that has a long form on it, there's a, there's like, you're probably going to have a lot of friction to completing that form. However, if you go to a page that has a small, uh, small form on it, and then you go to the page with the bigger form, you're more likely to complete the big form because you're already committed. You've made a micro commitment. And so that's why we do the small one first and then the survey. Because what you'll find is if you test two variants a and B and on a, you have the, the sequence of um, the survey and then schedule once and then on B variant. If you've got skin schedule once and then the survey, then you'll see that you'll actually, you'll actually get more throughput with the, uh, the schedule once then survey seriously tried it. Daniel. Christine's is what does a good success rate for a course. If I have a hundred students, how many should I expect to succeed? Assuming I'm doing a good job teaching this question is flawed. Like you, I can see what you're worried about. Like you have a fear or a worry or an anxiety or something, but the question doesn't make sense because how do we actually measure that? First of all, what do we mean by succeed? Like what is success? We have to define that first. And so is that just like they really enjoy the course and they, they're happy with it and they think that it was, that they think that it was worth the money or does that mean that they start their own business and get a client and start making some money? What does that mean? They make six figures? Does that mean they make seven figures? Right? There's all of these different things. First of all, we have to define this exactly. And then second of all, how do we actually measure that? Okay. Like how do we know what those numbers are? Because even if we get people to tell us, some people won't. And then over what timeframe are we measuring? Right? Because we could measure it over six weeks, which is the course of accelerated. But some people take six months to complete it. Some people don't do anything with it until they fixed their life. And that might be, they start to doing it at 12 on the 12th month. Honestly, we've seen people that, um, we've seen people that we'll go through the course or they won't go through the course and then they'll, they'll get motivated somehow a year later they'll come back to the course and then they implement it. And in the successful, right? So if we measured that resulted six weeks, we would have said that person was unsuccessful, but we measure it at 12 months or 24 months. That person is successful. It's too hard to measure. It's like there's so many things going on in there and it's very difficult because there's timelines and then there's, we need, we need a way to measure and, and gather the data. And then we also need to define all of the diff, we need to define all of these different things. And so I've found it's best to, I've found it's best to not look at a success rate number, right? It's best to just look at other people who are the course successful, like other people who watch the videos and then do the work. Is it working for them? That's all that matters. Because if someone doesn't watch the videos and they don't take any action and they're not getting any results, well no shit. Like of course they're not nets. It's not something that like that's not something that you, you should like kill yourself over. Right? Um, you should try to figure out ways to engage people and things, but it's not, it's, it's not necessarily your fault. And then there's people who watch the videos but don't take any action. Right? And so the only thing I really care about is other people who watch the videos and take action. Are they getting results? And if that is true, then the course is good. And I'm only worried when there's people that like what I would seriously be worried about and I'd be doing everything I could to fix it would be if there was, if there was instances of people watching the videos doing the work and not getting results. Right. That's, that's how I look at it. Dennis says, my niche is corporates. Can I use accelerator with no changes? Of course you can. Powell says, how does one go from it? Doing everything was extremely obsession. And then not at all to keeping it stable and consistent. MMM, mmm. Yeah. So it sounds like you probably went too hard. So like, you know, there's to be consistent, you can't go too hard. For example, like if you want to, if I want to be consistent every single day, right. Which means like waking up at the same time, going to beat at the same time and eating at the same times. Exercising, doing my meditation and getting my job's done every day. If I want to be consistent, then I cannot stay up late at night. I cannot drink, I cannot go out and party. I can't do any of these things because then I won't be constant or consistent. And so really what it means is you, you can't go too hard because, you know, if I'm working on something and it's not done, I can't just stay up all night and do an all nighter and get it done. That would be stupid because then I'll throw my next five days into chaos and not be consistent. So it sounds like you probably went too hard. You need to figure out a pace you can go at that you can go at for years on end every day. It's not about miracle efforts in a week or a month or anything like that. It's about consistent, steady progress every single day. Alara Varel sees, I'm finding it hard to get people on a call. They reply sounding keen, but I don't always want it to go on a call, but they don't always want to go on a call. How can I build more trust with them? Why not just helping people in their twenties overcome lack of direction and find purpose in their career in life? MMM. I mean you could, first of all, I would just keep going and try iterating your message. Right? You'll probably be able to figure it out yourself with more practice, more repetition and more variation in your message. But second of all, I would ask like how you came up with that idea for a niche because the way you worded it to me is like, it sounds like an observation you made of what you think people have is an issue. Or maybe it's an issue you personally had yourself and now you're trying to go to the market and tell them about it and they're not really biting. And it sounds like the wording and the language that you're using didn't come from the market themselves because I know people in their twenties and they don't say to, they don't say to people, oh, I've got a lack of direction and purpose in my life and this is my biggest problem. Right? They don't say that. They say it in other ways and so your language, you need to talk to the market and see how they would the problem end to try rewording your message in a way that in a way that's more how they would say at themselves to say this is how to improve mental awareness and mental cognition. Yeah. So is the best way to do that is I think the biggest things that have helped me is like a lot of reading. All right? Like I read a lot and I learn a lot of things and that makes you smarter and it also makes you better at thinking. And so I research a lot of things and read a lot of books on all sorts of different things and I'm always very curious about how things work. That definitely makes use make, improves your cognition and mental awareness. Also you've got to do things that that's something that makes you get more mental awareness and cognition. But it's also important to not do things that harm or mental awareness and cognition, right? Because if you were just reading some books, but if you were doing some negative activities then the knit, some would be zero. So the things that harm it would be drinking, like drinking, just annihilate your brain. Same with smoking weed and things like that. And same with like watching series on series on Netflix and things, watching just verging out, right? These things just they, they ruin you. And so not doing those things and not doing like partying and drinking and things like that, that really sharpens you up. Hanging out with smart people. Like you want to form a group of friends that is like way smarter than you. You want to be the dumbest person in your group of five friends and read lots of books, watch documentaries and just be curious about things. And then it just takes a lot of practice, a lot of hard work and a lot of repetition and a lot of time. That's how you do it. Uh, catch a shy, your message is way too long. Please make it shorter. KCSE is what are the five books that changed you as a person? The most? Um, it's hard to really say what the, the top five were just off by heart or have to review all the books I read. Um, cause I can't recall them immediately from memory. So yeah, one, that one that definitely helped me understand the psychology of things a lot was psycho cybernetics. It's a great book. Maxwell Maltz, psycho cybernetics, great book. Then I mean reading the, the 1994 to 2018 Amazon leaders to shareholders by GF Bayzos though those, that helped me a lot. Okay. Like that. So it's not a book, those are leaders to shareholders, but that taught me probably more than any book. So those are, those are great. That's on the business front. Um, on the, on the mindset front and the psychology, psycho, cybernetics. Um, okay. Right. Daleo his principles, those, that's a really great book. Okay. And made in America by Sam Walton. Great Book. They, it shows you what just about persistence and obsession and then relentless by, um, I forgotten the guy's name blank, but the relentless, it's a book by Tim Grover and that's a great book on like competition and so you, you, it's a good balance. We've got psychology, competition then principles, principles as a way of thinking and decision making and made in America. It's a great story of persistence and obsession. Amazon needs to shareholders, great business insights. Those are, those are really good, good resources. Okay. So if someone asks me a question about that and then it just slid past elevated tax, I'm guessing you're in, uh, in the European Union if you'll, if you're asking me about that. So the question was, I think at seed, if we move to, if we start paying that at a later date, does that mean we have to pay vat on all of the customers before then? Um, so let me put it this way. If I'm in the United States, then I don't have to pay any VAT because I'm not in the EU. But then if I move my business and to say Dublin, uh, and then I start selling customers, then only from the date that I move into the EU and start selling customers. Do I have to pay vet only customers you acquire while your company is based in the European Union? Do those sales and curve that unless you're selling from the European Union to a country outside of the European Union, then you don't incur any vet. All right, so let me restate that. If your company is in the European Union and you sell to a person or a company within the European Union, then that is incurred. Powell says, I'm about to start helping Shopify sales with Facebook ads. I want to target people making two to 10 k a month. How do I target them and make a research about them? Yeah. Well Dude, the reason why you like look at, you've engineered this the wrong way. So you say, I want to help Shopify sellers with Facebook ads. So you want to do that, right? You were supposed to derive your niche and your offer from the market itself. You're supposed to pick a niche. You can do that. So you could say owner choose Shopify sellers, right? Then you go and talk to Shopify sellers and you asked them about what problems they're facing and then they tell you and then you, you derive your solution and your offer from talking to the market. And if you did those things, dean, of course you would know how to find them because you talked to them. So when you came to try and sell them and target them, you'd know where to find them because you've already found him. So the fact that you stated it the way you did with the word I want, and then also told me that, uh, you don't know how to find them there. It shows me that you didn't talk to the market and now your problem is occurring. But really it's the problem is it's got a root at a lower layer and you need to talk to the market. You need to identify your niche, which can be Shopify sellers who are doing more than 10 grand a month. You can do that, but then you need to go talk to them, ask them what their problems are, and in that process you will find them and therefore you'll know how to find them in the future. Fiona says, my niche is I help busy career woman ministries by using creatively creativity and mindfulness practices. Before I started consulting accelerator already hit an online course to Dah, Dah, Dah, Dah. I prefer to just use the online course right now instead of one to one. Do you think that considering my niche, I should not do direct outreach and sales calls, but should instead use direct outreach on Facebook to invite people to join my Facebook group and then from within the group make my offers? No, I think you should do strategy sessions, strategy sessions, uh, really powerful. They teach you a lot about the market. They're, they're priceless. Like street. You hit strategy sessions are a great thing to do to do them. Chris nights is if we're doing basic lead Gen for clients, do we use the lead GFB form or still use funnels or is it trade specific? It's tried specifics. So for example, if, if I'm helping like a, let's say I'm helping a plumber get like hot water cylinder repair clients, right? I don't need to have him, I don't need someone, I don't need to sit up for the plumber a funnel with a VSL video and all of that. Like they're, it's not necessary. It's the sale doesn't require that much information. You just would have to just create a custom landing page that would explain about the hot water cylinders, how the repair happens and a bit about the company and how to reach out via the phone. That's all that's necessary. So you don't need to create a full blonde VSL funnel. There doesn't need to be a schedule once form that doesn't need to be these things. Um, yeah. So it is, it is industry specific. It's not even an industry specific. It's case by case specific win. The sale doesn't require a lot of teaching and information and persuasion, then you don't need to do it. But when it does, there's a requirement for it. Christianne Ludeman uh, he has a service that's making 30 k a month doing workshops with software development teams and he wants to, I want to use my tech skills to do recruiting where I help people without tick experience getting a tech job. Hold on, I've just got to see what the seed, okay. Where I help people without ticking experience getting a tick job through a three month training program. Should I sell both of these services simultaneously or go all in on their recruitment business, which seems to be easier to take this even figures. So you've got one service that's making 30 k USD a month doing workshops for software development teams. I want to use my tech skills to do recruiting where I help people without tick experience getting a tick job through a three month training program. Should I sell both of these services simultaneously? Oh, go all in on at the recruitment business. Yeah. Okay. I get what you're saying. So I would do both in this instance purely because to solve your problem or to solve the market's problem. So the market's problem is that, you know, software companies want to hire good engineers, but they find that difficult. So that's a problem for the company. And on the other side of the problem, we have software engineers that want to work at a tech company, but they have problems getting jobs with tech companies. So you've got a two sided market, you've got a two sided market problem. And so if you were to, if you were to work purely with the developers and have no touch and the sense of the problem from the other side in that could be an issue and the same if you were on the inverse of that. So I think it's actually quite beneficial for you to sit to sell both at the same time purely because you're not really doing two things. Like you're really solving one problem. All right, so you're solving one problem, but you need to know both sides of it to do it well. Just the same way. Like I help people start businesses and grow businesses, right? But in order to do that, well I need to know about lots of different things like picking a niche. I need to know about mindset and psychology and discipline and organization and time management and sales and funnels and ads and organic and and accounting and tax and all of these things, right? So I don't want to only do just one thing, I want to solve one problem, but I'm willing to do whatever's necessary to solve that one problem. And in your instance that would be doing both for both sides, that would make you better at it for both sides. I think that's quite a cool idea. I'm Muslim says, what is the hardest part of managing great talent? Honestly, they're managing great talent isn't hard, great talent doesn't really need management. The hard part of it is finding and hiring great talent. So like it's quite funny. I've experienced this. Uh, if you, if you spend, if you spend not much time trying to find talent and you, you know, you hire some people, right, then it's easy to do, but then your problem is on the other side in that you find it very difficult to manage them. And so now you've got management issues. But if we inverse that problem, then we have, it looks the opposite. Now it's extremely hard to find and hire great talent and it takes a long amount of time. But when you've got them at takes barely any time to manage them. Right? So the question you asked is incomplete. It doesn't explain, it doesn't explain the whole, the nature of the situation. It, it's you. You got to choose where you want. We want to do it. Like do you want to, do you want to spend all of your life managing people? And it never really works to be honest. You can't really manage people if you have to watch people and discipline them and tell them, hey, do some work. Like you've already lost. No. Great. No greatness is going to emerge out of that. So there's only really one answer and that is to just find great people. Conscious C is in short, I help armors succeed from seed to scale. I have a network of different products and service providers and one of my clients is in it edited business. How do I word it in the contracts that he cannot solicit my clients that I bring to him needing additives with any other services I e. Selling seed, finding a buyer for their crop that he would outsource to his personal network. I have a, I have crop buyers, seeds providers, et cetera. My neighbor, I help farmers succeed from seed to sell. I have a network of different products and service providers and one of my client, what is an armor? Um, I don't even know what one of these things is. Um, what you, you can do it. It's kind of like how recruiters do it, right? So recruiters have a contract that they signed with you. They're basically see is that you can't, like if you, if you hire one of the people that they seem to you within a period of so much time, like you owe the money and they also have like different clauses about poaching, different people like you can word it into the contract. I would look at how recruiters do their contracts and it's also kind of like a noncompete clause. I don't know off the top of my heart what that would look like. But if you were to ask an attorney or just Google like recruitment, uh, recruitment contract sample or recruitment contract example and noncompete, a contract example, you should be able to see how you can word it. Cow Web series didn't know you were in the same group as well. Don't know what that means. Omid who scenes is, is it possible to work in two niches in parallel or would that be distracting? It would be distracting. Holly Jensen says I'm doing organic outreach. Is it a waste of my time sending broadcast emails until my list is more than a thousand? No, I think it's worthwhile sending email broadcasts. Once you get to like a hundred people. Nick Gold Gibbs says, what are your thoughts about running a marathon to silence your character, improve him that you are the boss? MMM, I mean people do this in different ways, right? So like personally I wouldn't want to run a marathon because I don't really enjoy running, especially long distance running. Um, so I wouldn't need to go to that link. But if it's something you want to do, then do it. Like there's a lot of people that run marathons and it, everyone who's going to have their different ways of, of like proven to themselves that they can do things right. And there's no right or wrong way. Like some people climb rocks and some people climb Mount Everest and some people like play professional sports and some people do all sorts of different things. Like if you, if you want to do it, like, sure do it. But you know, no, there's other ways as well. David Martin sees, I've got a client who I bought 10 posts, new clients, those clients with 500 each in the longterm value, but through a monthly subscriptions or $40 the thing is, my clients said we only made $40 per client for now. We don't have the treasury to keep doing it. We want to use your agency services every other month. Is that a nonsense? What would you tell them? Okay, it's not because, think about it like let's say you got this person at 10 clients, right, and they paid $40 per month each. Well, you got that person $400 in revenue. Well, $400 they collected. Now if your fees, we'll say 2000 and that means that they've gone backwards 1,500 or $1,600 next month. You know, some of that will recur, but there's still going to go backwards and it will actually take off. They'll actually be going backwards for a while in total the, uh, until those annuities like mountain top. But in the beginning there's going to be a trough present in the cash flow model. That means that the company is going to be going backwards. So it is true that this is the problem with subscription business models and why I don't like them. And so the client isn't telling you nonsense. It's true. Uh, I would explore how you could get the clients to pay up front. This is the entire reason why I say like salesforce, uh, like a CRM company had this problem. They were charging like a hundred dollars a month or it might've been like $200 a month and they to pay a lot of money to acquire customers and they also had to pay sales reps commissions to assist with the acquiring of their customer. And their cashflow model was in the red in a big way. It was, it was, it was catastrophic. And the way they fixed it is they stopped selling monthly subscriptions. They just started selling annual subscriptions and they charge people $2,000 up front. That changed everything because that was collecting all of the money from the annual subscription upfront, which means that they could pay to acquire a customer. I would encourage you to do the same thing with your client, explained to him the economics of his business model and the cash flow trough present with the subscription model and then encourage them to test doing. Um, you could even make it 20. You could even make it like 20% cheaper. So you could go, you could do $400 up front, which is actually a a $80 discount over the subscription. And that way the, your client wouldn't have cash flow issues and you wouldn't have issues getting paid. I'm a series, I want to help real estate agents get more listings, but I have no idea where to start. I've tried to find other people, well, why? Like, okay, first of all, I want to make sure that you have like real estate agents is a niche you're truly interested in and this must be true first. If you're not interested in it, you're going to get bored and life will suck. So make sure you were interested in at first. The second thing is make sure you talk to real estate agents and find out what their problem is and they will tell you the problem. You shouldn't imagine what their problem is that needs to be true. Then if you've done those two things, good. If you haven't, make sure you do them, but then now we're in a situation where we have a niche and we have the problem and now you want to help them get listings. Well, I would find the best agents in the world and you can do this by talking to the agents and saying, Hey, who is the number one in your industry? Who was the best agent or getting listings, right? They will know who the best person is. Ask Lots of people and identify like the top five or the top 10 best agents getting listings and then go and research them and see how they get listings and then you should, okay, help your help the people who can't get listings, implement the strategies and tactics that the agents who can get listings are doing. That's what you should do. Paul. Paul says, if you had lots of time, not much social life and huge business ambitions, what order would you solve it? Or if you had lots of time, not much social life and huge business ambitions, what order would you solve it or solve what? Like the last part of your question doesn't make sense. You're giving me, you're giving me a scenario and then you're asking me what order I would solve it all but you're not giving me the problem. And so the questions kind of messed up but I think I know what you're trying to say. It seems like you were saying that all three of these things are a problem that you have time that you have not much desire for social life and business ambitions. Um, yeah this is real weird question but you actually, I'm not even going to answer this cause I'm pretty sure that it's, the question is worded wrong and I'm pretty sure that the way I think it is is wrong too. So ask the question again and make it coherent. Rossford oops Ross, your question just when past, sorry, ask it again. Zoran is wait two is too powerful. It has changed my life. 180 degrees. Thank you. You said that everything you did and you do a, and to connect it, I'm curious, how was your observations end result of your Facebook heads connected? Yeah, they, I don't think that one was, um, I'm just thinking, cause I made that content a long time ago. Um, the observation, yeah. So it's, it's mostly connected. It's not directly connected. It's mostly connected through the sort of behavior that you would be, um, that you would be doing if you were one of those people that was neurotically watching them. Right. So like when people are generally watching something too closely, they, they over compensate for things. Like they worry about things that aren't there and then they go and change something. So for example, I've seen people launch Facebook ads and then within, like I say, don't touch them for like 48 hours at our four, they go in there, they see a number and they think they know what's going on, which they don't. And then they start changing things and then they're watching it again. And they think they know what's going on and they change it again. So it's mostly connected through like through the behavior that you'd be, uh, that you would be displaying if you were one of those people that's always watching them. So I learned that it's best to watch from a distance and give them like breathing room because that way I would get better results because I was less likely to go in there and tinker with things and put my hands where I shouldn't. I, I needed to learn to let go and leave things alone a little bit. Justice Frank sees, how do I do direct re direct outreach to a more personal niche. I'm in the home education niche. While there are plenty of parents in my city, I'm not sure direct messaging is the best way. Do I focus on doing Facebook posts? Yeah. So you don't actually need to do it in your city only like if you're in the home education niche, unless your actually doing home education and so then you're bound by your geographic location. If that is true then you need to do it in your home city. But if not, if it's not bound by your geographic location, then you can absolutely use Facebook for direct outreach. There's plenty of people on the Internet and on Facebook that would have children in homeschooling or wants to have children and homeschooling. There's no reason why you couldn't use Facebook for direct outreach. Djing is just repose. The question we just paid at linkedin sales navigator, do you know how many new connection requests we can send her day? Um, no I don't. But if you Google that, you can probably figure it. It'll probably tell you. Cherry says, what are some good ways to find smarter than me to connect with? Well, it depends. Like when you, when I say smart, they're smart and different things, right? So these people who were smart at math, there's people who are smart at physics, chemistry, there's people who were smarter than music, right? And then there's people who were smart at like Oprah singing. And then there's people who were smart at skateboarding and people who are smart at sports and basketball and solite smart is I, when I say the word smart, I don't mean it as in like Iq and and that sort of thing. I don't, I think those things are pretty stupid. I mean it isn't talent in, in a given field. So someone could be a smart chess player, but then they might make a horrible like, uh, they might be a total idiot and other things. So for example, with me, like I'm pretty smart at business and financials and analysis and an advertising and funnels and conversions and things like this, but I am a total dumb ass when it comes to cooking, right? I couldn't cook anything and I don't even know where the plates are. I don't even know like how to turn the oven on. I suck at that. So like, and I'm, I wouldn't be very smart in a lot of things. And so it's, it's domain specific. So first of all, you need to ask yourself like, what domains am I interested in becoming smarter? And you need to write those down and then that will tell you the sorts of people you need. You want to go looking for, okay, my taste is how do I research and attract the segment that can afford my two point $5,000 consulting services. I help entrepreneurs become calm, focused and effective. And they work by personalized planning and scheduling and optimizing, narrowing their focus. Okay? Yes. So the way you've asked the question means that you haven't done it properly, but you've got to start by talking to the market and asking them what their problem is. And you, if you do that and they tell you that their problem is focusing and things like that, then you need to validate that they'd be willing to pay money for it. And if they are, then that's how you would find the clients. But if you don't know where to even find them, then it seems to me that you probably haven't researched it properly. Like you're just selling people what you want them to do. You haven't derived it from the market. Any race is the same. What would you do? I have a program as a Bob proctor consultant. So it's not my own coaching program, but I facilitate the program. It's about paradigm shift and habit changing and productivity. So I have a solution before I'm finding the problem or a market. Yeah, you're right. You do. Um, and if I was you, I just think about what you really want to do, right? Like you will be able to find people to buy a Bob proctor program and you'll be able to sell it to them and make some commission. But you want to ask yourself, what do you really want to do in your life and long term? Um, and if there isn't just to sell Bob Proctor's course, then you should look at solving a problem yourself. Like you should pick a niche you're interested in. Find a problem that they have an solve it with a solution that is unique and your own that you created. And then you can do all of this yourself and you'll be way more bought in and committed and excited. And it will be your own creation. Selling Bob Proctor's program is nothing wrong with that. Um, and if that's truly what you want to do, then then you can do it. What I would do if you choose that path is I would find who is the most successful person at selling Bob Proctor's program to people, right? So find the top producer like the, the, uh, find the absolute like king of that or queen of that and then find the top five, really the top five people at doing that and then see how they're doing it and just learn from them and start doing what they're doing. Kevin Phillips is, how do you handle your partner when building a business? By partner? I think you mean my wife or in some people's instances it might be the girlfriend or whatever or boyfriend or husband. Um, how do I handle will, I don't really handle her. Like, first of all, I've got a wife that that knows what it's like to be, to be with me and she knows what, like I, what's important to me. And so Ashley met me when I was an entrepreneur and I was working hard. And so she's always known me as that and she's happy with that. And you know, she knows that I have to work like six days a week, 12 hours a day, and an obsessed way for me to be like happy. And it's like what I like doing. And so she understands that and she's happy and okay with that. But you know, I have to do like I have to make, um, I have to also spend time with her. So on Sundays I take the full day off to hang out with every four months we go on seven day vacation and I don't do any work hanging out with her. And then, you know, I finished work pretty much every day at nine 30 10 and hang out with her after work. Like it's, so there is time I spend with her and it's just agreed upon like the, it's not vague. Right. I think a lot of entrepreneurs get into trouble when they don't clearly define the boundaries and the expectations. So it's like setting expectations, right? When you're dealing with a client, if you don't tell them, hey, if you want to contact me, do it via email and I will take two days to reply, then they're going to call you and expect you to pick up all the time. All right? You have to sit expectations for things to work. And so that's how I make it work with Ashley. She knows that I need to do a lot of work, so she's not surprised and disheartened when I do that. She knows that that's what's going to happen. And so I think that's what you need to do with your husband, wife, partner, whatever. Logan Reyes's recently all of my ad accounts were disabled for suspicious activity and they need to verify my identity. However, I'm under 18 and can't legally own and ad account. Is there any way around this? You know, all I just have to wait a while. Instinct to dote Delridge um, yeah. Well I mean they need to verify your identity and you can't really verify your identity, so you're kind of snuck in there. What I would do if I was you is I would get like if you've got an older brother or sister or your parents would ever get like get them to create the ad account for you and then you can do it. Cameron Glutino says, I have a low CPCS, euro point or 32 cents. Good Cpl. Okay. You were using a comma, but bad LPC landing page conversion and I checked that audience network is off. So do I have a bad audience? And to the people who click, I just curious. All my landing page sucks. I'm thinking of changing the message in the landing page. What do you think I am in the five day of this and have head of the eds and into straight decisions. Yeah. So this seems to me that you, uh, the traffic is too cheap. Something weird is going on. Where do you live? Okay. I'm just looking at your profile to see if I can see. We Ah, oh yeah. I'm not sure we what, what country you were targeting. It doesn't really say on your profile, but um, traffic is too cheap. That's why I think it's doing that. Like if, if see if my cpcs with 32 cents, I would, that's what my traffic, this is what my cpcs would look like if I was advertising to say uh, you know, like a third world country. Right. And that if I was advertising to a third world country with my funnel, then I'd get really cheap cpcs and you'll, your CPL was very expensive because of the, the landing page conversion. It's something to do with the traffic here. Either your landing page pages weird and you've done something real messed up with your landing page. But if your landing page is like the one I told you to create in the program, then it shouldn't be weird. This looks like it's a problem with the traffic. Like you're targeting, it looks like countries, there's, you're going into a mass number of countries and a lot of them or a large portion of them are third world cause that traffic's too cheap. And that's the cause I would say not the landing page. Okay. Nick Credit Crank Savitar series. When we help other people with digital marketing and don't, they have to also solve a very serious problem for their clients. In my understanding, we won't be able to help businesses that have a good product in their opinion, but not solving a real big problem. So there has to be demand for what they're selling. They don't have to be solving a really big problem and the product doesn't have to be the best in the world. I mean, it certainly helps if that is true, but to be honest, they wouldn't need your help if they had figured that one out. Um, so you want, it's a, it's a fine balance, right? Like if you work with a company that has a real shit product or real shit service, then, and nothing you will do will really work, right? But you're not going to find people that have the best products and services in the world because they probably won't need your help. And so you've got to find a fine balance in, there were these people who have odd refer to them as like diamonds in the rough or undervalued assets, right? So like, uh, basically products and services that are really good, but most people don't think that they're good or it's a, it's an unrealized thing. People haven't learned that they're good yet. Right. Those are the best opportunities because you, but everything's in your favorite, right? Those are the clients I would look for if I was you. Like, I like to find businesses that were really serious, really passionate, had really good owners that were like fully committed and invested and they truly had something that people wanted or needed it. Those things had to be true in order for me to do my job and for it to work. Like you don't want to work with really shitty, sketchy companies because nothing you do will work. And then of course it's inevitable that things will fail and that client will be, they'll probably then the client will probably get angry at you and point the finger at you when really it was their fault anyway. But it was really your fault for working with them in the first place because you should be able to see what was going to happen inevitably. Okay. Collared series. Do you think doing Facebook ads and VSL funnel will work for plastic surgeons? Yes. It depends on the type of service for plastic surgeons. Like you don't need to do a VSL funnel. Like let me search for something right now. Also it for plastic altered for nose job, uh, Los Angeles. Right. You see what comes up. So the first one that pops up is la top 10 nose job surgeons. And it's showing me, yeah, that and then if I also look at, yeah, so this one looks like this guy looks like he knows what he's doing and I'll, I'll just put the link to the landing page I saw there, um, them, the question went past. Um, I'll just put, I'll just write a comment myself and then if someone can copy paste the link to this, to the guy or girl who asked that question. Plastic surgeon landing always college. I think it's, so I just put that there. But look at that link. That guy looks like he knows what he's doing and that doesn't, he's not using a VSL. He's got a landing page with images and content and how to information and then a apply for a consultation form. The best thing to do is honestly just look at what the best people are doing. Like in the beginning. That's the best thing to try and imitate. You don't really try to innovate until you've imitated like imitation is the best strategy in the beginning. And then you want to like innovate to get beyond that. Magnus is pros and cons with Facebook video ads versus photos. Ed's okay. Well first of all, Facebook video ads only appeal to those who like the video medium, right? A lot of people don't like watching videos, believe it or not, there was a lot of people who like to read. So there's that. Second of all is that um, videos are very hard to split test variables. So with the photo Ed, with the text and a headline, it's very easy to change the headline variable. It's also very easy to test and iterate and change the image variable. And it's very easy to change and edit the text variable. So you have three strong variables that are easy to test, an easy to change and manipulate. With videos you don't because you've got to shoot lots of different videos and in the piece that you believe is the variable, it never is just the variable because you can't completely reshoot the same video and make it exactly the same. There will be other variables so you can't really isolate variables and you can't hold constant and so it really just screws the entire scientific method approach to advertising net. I like to use, and I can tell you that we've spent an obscene amount of money on on Facebook ads. I think we've spent, we must have spent $7 million on Facebook ads by now, right? That's quite a lot of money. Made a lot of money from Facebook ads. I don't know anyone that's been more money on them then we have and and all of that. 95% of our ad spend has gone on image ads with ticks and 95% of our results have come from image ads with text and still to today and still today with our heads as they are right now. 95% of the image ads with tips. We, we've tried the other things, we've tested all of them but these ones still proved to be the best. So you're welcome to do your own test. But I mean I got quite a lot of data to show that an hour in our experience, the image ads and beat it. Oh dear. Was Collin's question. All right. I just posted the link to that right there. Jacob Wilson says, what is your personal opinion about the best way to pay ourselves from the consulting business for our personal expenses minus set up as an LLC subtype is escort. Sure. So do you really have with an s corporation, do you really have yeah. Yes it is corpse or pass through. Yeah. Cause there was some changes to this stuff. I would honestly talk to an accountant, but I would, depending on how much money you're making, right? Like if you're already making like a hundred grand a year or 200 grand a year, then you'll probably find as an LLC with a special election to be taxed as a corporation, which is an east court. So that's probably all right. And I wouldn't worry about it. And the best way to pay yourself is probably just to figure out how much you need monthly to pay your bills and live. And then I would just pay yourself a salary, set yourself up as a w two employee and then just sit up payroll and pay yourself monthly what you need. And then the text will be auto deducted from your payroll there. And then your company will pay its, it's core protects is at the end of the year. But really to take it, if you're making like, let's say you're making more than 500 grand a year or a million Ian, then I would recommend having a c corporation because with the new text changes, those are like very, very, very efficient, um, entities. So yeah, I'll do that and I'll still pay yourself. Even if you a C corporation, I'd still pay yourself as a w two employee and then just try to keep as much money in the business as possible, like try to make profit in the company and in leave the profit in near at the end of the year and then you're only paying corporate taxes on it. You don't have to pass it through to you and pay the full burden of like personal income tax. Cheery says, I've done heaps of online research of my niche baby boomers and what I've found is that one of the biggest problems they have as being under funded for the retirement, but I've only been able to speak to 10 people from my own circle. How do I speak to 50 to 100 people I've posted on my Facebook profile but not many responses given the research. Should I move to putting an offer out to see if I get near responses? It's an niche baby boomers and that's an interesting problem. That sounds like it. It, it could be. This is a really good one. Like I like what you've done there. That looks good. It looks way better than helping Shopify sellers with Facebook ads. And then the thing I don't like is that you have only spoken to 10 people from your own circle, right? I'm always weary of small numbers and speaking to friends because friends don't give you the most accurate feedback. Plus most of the sales and most of the people you talked to aren't going to be friends, so you really need to talk to some other people. And I would just think, well, where the baby boomers go to hang out, right? If you know baby boomers, talk to them and ask them and then go to those places and just go hang out with them and then just have conversations with people there and see, okay, what their problem is and see if this problem is a widespread problem that exists for the vast majority of the baby boomer population or, and then you vet, you validated that the problem is is true for the market instead of just your local friends cluster, Ross, Virgin Seas. Where do you and Andrew argue invest to gain growth? And protect against inflation, our own company, Andrew Argue and vests and nothing about his own company and his own company continues to grow and make them more money that he can then invest back into his company that then grows and makes more money. And that's how he does it. That's how I do it. Works really well. Like inflation is roughly 3% a year, right? So therefore we must make at like at least three to 4% return on capital per year to stay in front of inflation. I can tell you that we make a lot more than that. We make more than that pretty much every single day. So it, that's how we do it. Not by investing in other things, but by investing in this. And I'll show you something pretty cool that no one even understands, which is pretty concerning, to be honest. This isn't very good. Oh, okay. So the thing about investing money that no one understands and it's, Oh, I get it blows my mind is that you know, if you've got your company here, okay in let's say you're making money in your company, right in people think that if you're making money in your company, then what you need to do, what you must do is invest that money in other things like in real estate for example, like take the money out of here and put it into here and then from here all come, you know money right now. That is true. Like if you make money in your company, let's say you make $1 million in your company profit, then you take that out and you invest it in real estate. First of all, if you take $1 million out of your company properly into your, like if you take it into cleared personal funds, which you have to, if you want to buy a house, then that 1 million that came out here, well at say you made a million before tax profit to get there at 1 million from here to there, you have to incur a ridiculous amount of tags. So like you're going to have to pay corporate taxes and then you're going to have to pay state taxes if there are any for the corporation. And then ultimately you're going to have to pay personal income tax on it. And this month, this 1 million is going to get eaten by honestly like 40% or more. And so that 1 million is going to look like 600,000 by the time it comes out here. So we've already lost 400 just by like that. And now let's say this House here that we've invested in, let's say it goes up like 10% a year, right? Which is quite a lot. Um, these numbers are made up, but then now what's going on is each year like this is appreciating, but there's also a lot of maintenance. Like we have to maintain this damn thing and it's also going to incur some costs which is going to eat it there. But also it takes up a lot of our time, right? And if things are taking up our time, then it's coming away from this away from our company. And if we keep it like Pauling, the choker chain on our company for money to buy houses with like the company is starting to go down and now our time and attention is away from the company. The cashflows are going away from the company. And so, and we're paying a lot of text along the way, but this is a dumb ass model. Like this is really dumb. What this, the only way this thing makes sense is if you have a job, right? I think this is where people get confused because if you're an employee, honestly like one of the best, one of the best investments, like obviously one of the best investments is to start your own company, but let's say you're an employee and you don't have a company, probably one of the best investments you can, you can make cause it to buy a house because for one you have no option to, you have no option to not pay the texts anyway because it gets deducted from you. You like cause you're a w two employee on payroll, you it gets removed from you before it touches your bank account, so you don't have this option to keep it within the company. So that's gone and then you don't have a company to invest in. So of course, yeah. Okay. Okay. Yes. Okay. Okay. Yeah. Yes, yes. Right. Okay. Okay. Okay. Yep. Right. Yeah, yeah. Right. Cool. It's true. Yes. Okay. Okay. If you put it company, yeah. Okay. Yeah. Okay. That's not, oh, true. Okay. Okay. Yeah. Okay. Oh they did? Yeah. Okay. Yeah. Good to do this. The returns of this, I graduated then the returns of this. But then you got to ask yourself why you're even doing this in the first place, right? So that is the only instance. And when you do this, like this is, I'll tell you the problem with this model here and I'll draw it like this. Yeah. Right? So if we have, let's say that we have, uh, one uh, one input is that we put a one in put in and then it goes through this thing here and it comes out and we get a two, right? So let's say this is our company. We put $1, $2 come out, and then we take that $2 and we invest it over in a, in a, in a property down here, right? And then we put that to in here. The problem with this whole model is that like if we keep trading a dollar for $2 and then investing it in their house and if there's two comes out like each year and it gets to like a, you know, 2.0 to like we're going from a one to a two to a 2.0 to the, the curve on that, the growth curve is going to look like this. If we have, um, output, which is money, there's time it's going to look like this, it's going to be linear and it's going to be pretty flat because the way this whole thing is set up. But if you've ever wondered why a lot, how do you get an exponential curve, right? But how do you get a curve like that? Most people have no idea how you actually get an exponential curve. And whenever we see any exponential curve or any exponential behavior anywhere in any system, anywhere in the universe, it is because of this feedback. The presence of feedback in a system creates expediential behavior. Because look what happens here. We put in a one, we get out of the two that two feeds back around. We put in a two, we get out of four that feeds background. We put in a four, we get out in eight we put an eight, we get out of 16 putting a 16 we get out of 32 right? We put in a 32 we'd get out of 64 it's, it has feedback and that's how something looks like this. But if we go and we suck the, the output out of this system and we put it into a house, the house doesn't feed back into the system. There's, there's no feedback and we get texts. So what you get, you get screwed. It's stupid. It makes no sense. There's no mathematic reason for it. Unless your entire company's purpose is buying real estate like blackrock or something, right? Like that didn't, that works because you know, their input is the on the properties that they get and then their output is the province. So like they've got biff engineered this thing for real estate. And if your company's purpose is that as real estate, then you can engineer a system like this for real estate. But the main vehicle to make money, you should be your business and you should use the feedback mechanism. So that's why you get something that looks like that. So the more money we make an album business, like put it, think about it like this. If we spend a grand on ads and make five grand, then we can, would, it would be dumb to take that five grand and buy something with it. You would take that five brands, spend it back on ads and then you would have 25 grand and then it would be dumb to spend it. Then you should keep feeding it back. Like you want to keep getting the output and feeding it back around. And that's actually how you grow really fast. And so that's why when people ask me, Sam, why are you investing in real estate or San Juan who doing all of this crap? It's because of that. It makes no sense. And these people don't know how numbers work. But if you've ever wondered how anything has exponential behavior, it's because of the presence of feedback in the system. And like if you want an example of this and like a scientific example that you would have observed sometime in your life, if you ever hear a microphone where it's close to the speaker, right? So the microphone is the input that's with a sound wave comes in, the output is the speaker. That's where the, uh, the sound wave comes out. The process in the middle is an amplifier which amplifies the, the, um, the volume. And then what happens sometimes is the output because the speakers next to the microphone, it feeds back. That amplified sound wave back into the input, and you'll probably heard this before it goes, we're then it starts like screeching and very quickly. Like everyone's like blocking there is in the system almost blows up, right? That is, that is the same thing except we're doing this with money. The amplifier is the business. The output is the return. The input is the investment capital, the working capital. And we want to introduce a feedback mechanism. That's what we want to do. You don't want to remove the feedback mechanism. That's silly. Okay. But that's an important lesson it took me on in 10 years or something to figure that one out. I wish I knew it from the step other is Sam Watch, do you think of big live marketing events and will you be holding own consulting.com live events in the future? I think they're actually like, I don't like it Vince, because there are a lot of organization and a lot of stress and a lot of work and I'm introverted so okay. I don't really like them, but that's not to say they're not a good idea. I think. I think holding one live into year four, your community as an ex is a really good idea. Once you get to a certain size, it really helps build the community. Right? Like if you think of like with these like that comic con, like a annual events, I'm pretty sure that like that's the event for all of the people that are obsessed with that and that's a really important thing to grow that community. And then with football we've got Superbowl and then with apple they have there, they have their annual thing with a reveal their products and it's actually a really good idea at a certain stage. And I do think consulting.com we'll do them at some stage, but only when, only when it seems like a good idea because right now my focus is on some other things which I think are more important than that. Uh, but I do think that next year, 2020 at the latest, 2021 we will do one because I do think there are a good idea, finch fantasies. On the other hand, I hear that nobody cares about websites, social media, et cetera. And that all should concern myself with is proof of concept. Right? Now, on the other hand, I hear that I should build my Facebook profile, et Cetera, in order for people to notice me. I currently have no social media profile. I'm very new to Facebook and linkedin nor any networks to speak of. What does the next step here? Yes. So what you want to do is you want to focused mostly on a proof of concept, like the most important thing isn't your Facebook profile and your linkedin profile. The most important thing is that you've found a niche that you're interested in. You've identified a problem that the market told you that is painful and that is widespread and that you have a solution that solves that problem for that niche and creates value. That's the most important thing. If you have that, honestly, you don't even need a Facebook profile, but in order to get there and in order for people to know that you exist and get started, you're going to need some kind of web presence and I think having a Facebook profile on linkedin profile that those can be useful, but I would put like 80% of your time and to mastering your, your craft and getting really good at having a proof of concept and providing value and 20% of your time on growing more of a social presence. Cherry swell, Sears. When I said smarter than me, I meant it, as you mentioned earlier, surround yourself with people smarter than you in business. Be The dumbest person in the group. I don't know how to find these people in business who would want to bother being friends with me. Yeah, that's a good question. So like there's some good ideas here. Like joining a mastermind group can be a really great thing to do like so it's like you're kind of paying money for it, right? Um, and so it gets harder and harder the higher up you climb because in the beginning like just joining a free Facebook group can be really powerful because the average person in the free Facebook group has more knowledge and experience than you in this field. And so you are being the dumbest person in the room and the only in the entry cost of getting into that room is free because it's very easy to find these people. Then let's say you become, you quickly rise to the top and now you're like, I'm not learning anything in this free group. Now the best way to do it is to join like a like consulting accelerator or something like a $2,000 course where the average is going to be higher because there's a $2,000 cost of entry. And then it would be to go into something like that playful. And then it would be to go into something like quantum mastermind, right? And then it starts getting hard after that because you can't, you can't buy your way in, in, in anymore. And so I've been in that situation and how I've done it is I've honestly, for a long time I would read, it's like if you, if you ask me who my mentor was, where I had mentors that I paid money for and was in masterminds earlier on, and that was a really good thing to do. But recently a lot of my mentors have been people like Jeff Bezos and Larry Page and Sergey Brin and I'm Sam Walton and Ray Dalio. I've just studied them and learned through the leaders to shareholders and their books and the articles and things like that. And so they've been kind of like, they've been mentors to me even though they're not aware of it. And that's how I've been hanging out with people smarter than me. Um, but now like we've started to hire people in my company that as smarter than me, like, and that's, that's how, that's how I'm taking it to the next level now. But to hang out with people that are smarter than you in business, it's quite hard to do because smart people don't want to be around people that, um, that Leech, right? So like the worst thing is to be like a really smart person in a room of people that all think that that person's smart because they're all just going to bombard that person and that person's going to be overwhelmed. They're going to leave that room and drained and exhausted and they're not, they're not going to have gotten any value out of that. And so they might do that from time to time because they want to give like value to people, but they're not going to want to keep hanging out with those people because it's too draining. And there's no reason that they would want to. Smart people like hanging out with people that were a symbiosis exists between the two people. So like, you know, a parasite is, is something that would, it, it sucks away life and it doesn't give anything back. It's a taker. But a symbiotic relationship is when both things help each other in a two way relationship. And so that's what smart people are looking for. They're looking for friends and people to hang out with where there, they can give value in. The other person can give value back and, and it builds them both up. And so you've got to think, you can think, how can I add value to these smart people I want to hang out with? You've got to approach it like that because they otherwise they won't. You'll find it hard to hang out with them unless you're paying them money to be in the mastermind or something. Right? That's why paying money to be in a mastermind is a great hack because that's how you're making it. Some boiled it because you're helping their business. Um, that's what I've found. And then reading books, things like that. Hiring really smart people. Yeah. Brandon Thomas is, can I use an existing skill and find an ideal market that needs that? People with seed skills such as copywriting or closing? Um, yes, you can if you like. Of course you can, but the problem is is because you've started from the solution and try to apply it to a problem that it won't be as powerful, right? Because people's problems and never really as simple as just copywriting or just closing. There's generally a lot more to it. The problem is multifaceted and what you're offering isn't a full solution to their real problem. You're offering a bit apart and so I would encourage you to go and talk to the market and find out what their actual problem is and then you'll find that in your solution you'll be offering copywriting or closing or maybe both, maybe with a couple of other things you didn't consider it, and that's way more fun and you add Wavell way more value and you'll make way more money doing that. That's why my courses don't just teach sales or ads or funnels or copywriting. I teach whatever is necessary to solve the problem completely. And so that's how I create my courses. And that's why they're like custom mutations of multiple things because I'm not just trying to say, I'm not like selling a course on funnels or of course on ads because that's not what people really need. Matt Crouch says, when your wife asks you to go to your nieces, nephews birthday party, do you go, it's a two hour drive away and you have lots of work to do to your nieces or nephews birthday party. What does a nice, again, I just got an understand that relationship. The daughter of one's brother or sister. Okay. So if my sisters, hmm. Daughter is having a birthday party, do I go, it's a two hour driveway. Um, so it depends if if it's on a Sunday, right? Which is my day off. Then my wife gets to choose whatever she wants. Like, so she's like, I want to go do this, go to a museum. I'll go even if I don't want to because it's her day. Right. And so if it was on a Sunday, I would go. Right. But if it's on a Monday in the middle of Workday, then no, I'm not going to go like I'm nick, I'm working. Uh, unless it was really important to her and she scheduled it in advance and she told me this was coming up and it was important, then sure I'll, I'll probably do it. But if she just dumps it on me like randomly with no warning and it's a work day, then no, it depends on the situation. Hm. [inaudible] it sounds like you're not sitting boundaries and planning things and using the war map calendar. Like my wife knows if she wants me to do something she needs to tell me in advance and it needs to be like on my calendar so that I know when it's going to be happening. So I can plan around it. Carla Smith's is just to let you know, I get two to three followup requests on Instagram of people trying to sell consulting, accelerated materials, presumably park copies. You may want to look into it. Thanks Carla. Yeah, I know people, uh, doing that. If it's on Instagram, if it's on Instagram, can you just take a screenshot of the person that's trying to do it too and then just direct message it to my Instagram profile because then what we do is I'll have my, um, I can force a person go through, he has got access to my Instagram and he will find all of those profiles and we'll get them more shut down. And I'll write a note here to tell him to check. Instagram. Christopher says love your work. Same things. Christopher Hong pace is what would what you would do to make a new customer to a, to a regular customer? I think you mean to a onetime customer, to a repeat customer. I think that's what you mean. Well, I would sell them something else like you know, you, so if we only sold consulting accelerator, then it's not like someone's going to buy consulting accelerator again unless it's a brand new version of it or something. Right. So you need to have more than one thing to buy, to have a repeat customer. Um, there could be a new version of your program or it could be a, a new program or a mastermind. You, you need to ever to move a onetime event to a two time event. It needs to be able to, their needs to make sense for it to occur at twice. Okay. Common Container sees I'm from Spain. I was the one who had a low CPC. I am targeting people older than 50 years old in Spain only. So that could be why. Like why are you targeting people who are older than 50 in Spain? Yeah. Nick crumped Sovich says why your decision was Facebook interruption marketing versus Google PPC and tint marketing. Well, right now we do both, right? So consulting.com does ad words and we do like Facebook heads. But yeah, what we've found is in what most people find is there's actually more available traffic with the interruption because you're not, you're not constrained by people searching for what you have. And so that's why Holly Jensen says, what would be the workflow for people who schedule The strategy session but no application as in do we email them to give them a chance or do we just cancel it? Yeah, so the, if you look at the training, I show you what to do with this. It's um, it's, I've got an automation that I created for active campaign. We're, if somebody completes the, they schedule with schedule once, but they don't complete the survey. If they have this schedule, once the event occurs and then this event hasn't occurred within, say 10 or 20 minutes, then it will trigger an email to be sent to the person to say, Hey, we noticed you're scheduled as a schedule once, but you didn't complete your application. Click this link here to come back and complete this application. If you don't complete this application in the next 30 minutes, we will delete your a booking and you will not have a call with us. Right? So I actually created an automation sequence for that to happen. It's in the training if you look at it. And then if that person doesn't book a strategy session within I think one hour, then it automatically sends you an email and says, Sam, please delete this person's booking. Uh, please delete this person's appointment in your calendar because they scheduled rescheduled once but didn't complete the application. And then you just delete it from your calendar and it's all you need to do. So I made an automation for it and it's what you do, Nick says, does asking my client to fill out the extracting fractal patterns worksheet about their niche and create pictures and videos for the eds. Make my consulting done with you. Model kind of, yeah. Bike, although even done for you, like when I say done for you, it doesn't mean you're doing everything for them. Like when I'm doing done for you all still ask them for a ton of stuff and they'll still have to do work. But a done with you is more like when yeah. Done with you is like when you were a hybrid between a, a course and a done for you. Um, but you're getting closer to a done with you kind of David fences for direct outreach. Do you recommend not using email software that will send messages for, you're using your email address versus sending one email at a time yourself? I basically seen the same in our message to each potential contact that I have screened in advance. Yeah. So you shouldn't be sending the same message because like you'll get a response because people like things that they can tell are and spam and basically buy spam, I mean mass mailing of identical message. So like you're going to get better deliverability if you use a sniper approach. So find someone you think is an ideal client, do some research on them and then send them a personalized email that shows that you, you're not a robot and that you've actually done some, some research. They're way more likely to open that email. Not only that, Google's way more likely to put that email in their inbox and not only that, but the email isn't going to have an unsubscribe link at the bottom. They're unsubscribing, just totally gives it away that you've mass mailed them. So I recommend using a sniper approach where you email each person while you can use a template Patton, but you don't want to use a verbatim template. Like it's all right to use a constant pattern with varying inputs, but you don't want to use a constant pattern with constant verbal inputs that lead that doesn't make, it's going to, there's not going to get a higher response. Chris billowed says, do you record your masterminds and offer them for sale to people that aren't part of quantum? No, we don't. Um, it's quantum is just for people in quantum and if you want to join quantum, you can join quantum collared Elise is the LPC and my client funnel was 4% so I changed the message and the landing page to improve conversions. After that, the Ed stopped working, not impressions. What could be the reason and how to fix it. Yes. So Facebook doesn't like it when you changed your landing page because what Facebook does is it has, it crawls your landing page, right? So when you set up an ad, you put a link in there, it initially crawls that page, that whole landing page, and it looks for the html and text variables on their page. And it basically assistance that page in it. If it looks high risk at will or won't let the head start and if it looks low risk and all that, the Ed start, but then what the light, they've gotten smart. It's evolved a lot, right? So then what the scam is dead. Like all these people that were actually legitimately scamming people in selling like bitcoin and um, and like email him things and like gambling things like this, right? They evolve. They thought, well, okay, this is easy. I'll just, I'll just push, I'll use a real innocent landing page or launch my ads and Facebook or crawl that innocent page and then it will give it the green light and the ads will go live. And then once they've been live for about a day, I'll just change the landing page right to the real sketchy one, which I wanted, but I couldn't use and then they would get away with it. So they were like baiting and switching. Um, and then Facebook caught onto that and now the algorithm is more advanced and sophisticated and it's probably going to crawl that landing page of yours. I would honestly say it's probably going to crawl it like at least every three hours or six hours. It wouldn't call it any less than 12 hours in 12 hour intervals. And that's provided you're sending live traffic to their page and they're doing that to make sure that you're not doing a switch, a switch tactic on them. And so this call was to all sorts of problems because now what happens is you can innocently change your landing page. You're not trying to scam people, but you just innocently change your landing page and it affects your ads in a bad way. It ruins them. So that's what you've probably done. And that's why you've got to avoid changing your landing page as much as possible because it, it really screws with the algorithm used to be able to hold a constant here of traffic and a variable here with landing page variations. But now you cannot hold a constant here and variables here because the variables are interconnected with the traffic. So by changing a variable here, you create a variable here and it's a disaster. And so that's probably what's gone on. I've seen that happen to a lot of people. That's why when people say that they'd all have these split tests with paid traffic, I'm like, Yup, okay, I bet that's working. Well, Cherry sees. I'm struggling to find, yeah, I've answered this. Oh No, I don't think I have. I'm struggling to find 50 to a hundred people to reach out to in my niche. Baby boomers, I have used Facebook and posted on my own timeline asking friends for help and I've had a few replies and I've reached out personally. However, I've done heaps of research on this sentence. Clear. They have a huge number of them. The unfit under fulfilled timing. Can I test this hypothesis by putting out an offer? Yeah, so I did answer this. I see it go to weird baby boomers. Hang out, hang out with them, talk to them once it a strangers, not friends. Dave Anansi is, have you ever thought of how effective are Facebook group funnel is? Not really it cause like they'll funnel I've got, it's pretty a pretty effective. So if I, if someone showed me the numbers and they were like, Look Sam, this funnel I can prove to you is more effective than your funnel, then they're not be like, okay, oh these go for it. But I haven't seen anything else that that is more effective. Maybe it's more effective at a small scale. Like the person has been to $100 and made a thousand, right? 10 Times Roi. Um, but that doesn't mean anything. Like, cause it won't work. It's a $50,000 a day. It will be different. So yeah, I think the, I like to keep it simple with the fragmentation funnel. That's a great funnel. That works fine. There's no reason to really screw with it and change it. Um, and then an APP level. I teach the Jit Webinar funnel and the twoK automated funnel. Um, and there's no been no reason to screw with those either. But there's not to say I wanted any stage. As soon as I see something better I will change immediately and I know that what I'm currently using is not the best. Like there is, there is absolutely a bit of way to do it. I just haven't come across it yet. When I do I'll change it. I'm all slim sees is it best to let people of different personality types to work together? Example int J and ears if B it yes. It just depends on the, on the project and the context. Right? So like for example, if you're doing something very analytical, like let's say you're doing quantitative analysis of some massive data set, right? Something just unfathomably complex in full of data, then I n t j is going to thrive. It's going to be having fun and ease if p is going to be an absolute agonizing pain. And so it's probably not the best situation for that. But if it was like if it was something to do with like public speaking or a live event or being more of a team leader and communicating with people, then yes, partnering and I n t j and an Esf p together can be a really great idea because the, the Ese FP is going to teach the IMTJ how to be more extroverted and how to be more like roles oriented and how to be more in touch with their feelings instead of just logic and how to be a little bit more open ended instead of so structured. Right. And that might, that might be suitable in some, in some environment with some goal. It, it totally depends on the context. Charity Brown's he's, can you check my funnel? Just looking at it, a landing page in, it's got gotta be yourself video and then you click to go and apply. Okay. Yeah. Well hmm. Landing Page looks alright except on the landing page you say get your free strategy session. You're supposed to be talking about the next step in the process, which is actually to get a, uh, like to get the case study video or to get the video. You're not selling that. This, you need to change that. And then on the video page, you have, you used youtube for the video. And I don't think that it's a good idea because you can't see it, the video to auto play and you should use Wistia. That's why I recommend using Wistia. So I changed that and in, in Wistia or I'd sit the sittings to autoplay. Um, but it will just be autoplaying without volumes to that. It works with chrome and Firefox and safari because they recently changed their sitting. That's something you can only do on Wistia, which is why we see Steve's really good. That'll improve your conversion rates. So you should do it. And then you've your button that says apply now to see if you qualify. When I click it, it takes me to the survey. Um, it should take me to schedule once first and then it should take me to the survey after schedule one. So you've got the order around the wrong way. I change those things. Brandon Thomas is, can I use an existing audience then? MMM. Caledal aces. Do you exercise? You exercise first thing in the morning. Do you exercise on an empty stomach? Many experts recommend not to do resistance exercises on an empty stomach. Did you face any issues with it now? I didn't face any issues with that. Like many experts, a lot of things you if you ate immediately after a workout, first thing in the morning. So I wake up at 6:50 AM in the morning, I'm training by like 7:00 AM right. I'm done by eight and I'm eating, I'm having my smoothie at like eight o'clock. Pretty much. So if I trained Lisa, I woke up at 7:00 AM in the morning and I didn't start working out to 8:00 AM in the morning and I didn't get to eat something until 9:00 AM in the morning. Yeah. Okay. That would be issue. I'd be like passing out because my uh, glucose levels would be very low. Right. And so I'd be like fading massively. Um, so it depends. It depends. But if you can work out immediately when you wake up and have something to eat immediately after exercise, then you're totally fine to do it. All right. One more question and then we're going to ramp up. George Williams says, I help employers control costs by providing employee support services. We also implant empower employees to save money. The ultimate consumer. Uh, we also help consultants that recommend us to employers. Last we provide 10 plus services and technologies. How to decide who and what to market. Yeah. So you want to first of all, identify who was your niche. We need to start with that. Like who is it? Is it really employers? Because employers, that's every single business that has the presence of at least one employee, which is a lot. So is it really that I would, I really think what is your niche first? Then I would talk to that niche and I'd ask them what their day to day problems were that they faced. And then I'd listen to that and then I would have the niche in the problem and now I would think, how can I solve that problem? And if that solution is something new, I'd create it even if I didn't have services to, to fulfill it. But the, if that solution was solved, if that solution required something I'm already selling, I'd sell that and I wouldn't even talk about a worry about or think about everything else. I would only ever offered exactly what the market wants. And then there's all I would do. That's all I would market. There's all I would even think about. I would eliminate everything else. That's what you should do. All right, so that is the end of today's session. So click that like button if you enjoyed it, if you found it valuable, give me some feedback. And then, um, the next week what is happening in, Oh, does he know, I'm looking at my war map to see if I'm doing one of these next week we, uh, next week we'll be much march. Yes, next week, March 2nd, Saturday, March 2nd. We are doing a livestream at Q and a so you can put that in your calendar. Put it in Google calendar. Uh, Saturday, March 2nd at 12:00 PM no sorry. At 3:00 PM til 5:00 PM eastern time. There's the time and New York. We will be doing one of these. So thanks everyone for attending and uh, look forward to seeing you on the next one and have a good weekend.