Consulting Accelerator livestream Q&A call recording from January 12th, 2019.
Want to learn more about Consulting Accelerator?
Alright, looks like we've got a couple people jumping on here. Jennifer Lee, welcome John. How's it going? Chris? Be Load a if someone can just leave me a photo and video. We can. Cool, thanks. Joe would. Alright, well let's go ahead and get started. If it's your first time on one of these, how they go is I do one pretty much every single Saturday and we go from 3:00 PM. Oh, 5:00 PM eastern time and then it's the time in New York and how they work as you can ask a question in the comment box and then I'll go through them one by one in the order that they're asked and we'll just do a q and a for two hours. So let's get started. Jennifer is I like your corporate tax strategies which includes keeping retained earnings and your company and reinvesting the profits. So text is or like a c corporation in the future, if you wanted to take money out of your company in the form of a dividend to you personally, how do you plan to do it tax efficiently? It's a good question. So I guess it depends why you would want to take money out. Like I mean why would you want to take it out? That's the question. I'm most of the time if you wanted to take money out there is this, you can do it through a loan instead of through personal income. So for example say you wanted to buy, let's say you wanted to buy a house or something. You could take out the money as a loan. That way you know if you move say a million dollars out of your company and into a personal account as an individual, well you'll have through a dividend or through a payroll or through any, like some kind of personal income mechanism like that. Then you'd have to pay personal income tax on it, which is quite a lot and that money gets cut quite a lot, almost in half. And so it can be a much more effective way to do it if you just do it as a loan because that way it's a movement on the balance sheet and it's not an income. So you know, the company would have a, loan receivable is an asset and then you as an individual would have a loan payable, the liability, and they, the company could loan a million to you and all you have to do is pay a one point, like three percent. The ifr writes the irs relates releases in Afr, right? Like every year it's about one point three percent. And so you would just pay the one point three percent and you don't even have to pay principle back. You can just pay interest and then it's legally alone. Um, and then let's say you own the house for Awhile and then let's say you wanted to, uh, for one, it's cheaper to get a mortgage from your own company than it is from the bank at one point three percent university Morgan does it that, right? And you don't have to pay principal work. And then even if you did want to pay principle back, you could do it through your w two distribution as an employee through payroll over time. And then all you could just keep paying interest on it because you're paying the interest to your company. So it's not like it's really an expense because you know you're not paying interest to come to like the bank, you're paying interest to your company, which you also own. So you don't think, first of all the interest rates only one point three percent, which is tiny, but then you're paying it to your own company, which means that it's income for the company. So it's a much more effective way. And then let's say you, let's say you took out a million at one point three as a loan and then you owned the House for 10 years and then you sold it and then you got say like, uh, let's say you got, um, 10 million for the house. We'll let you just pay the 1 million back to the company. And that would just be, you would have got that money pretty much for you will, you would have had to pay was the interest. And then you would have to pay capital gains personally on the house. But it's a way more effective way, you know, most entrepreneurs tend to think that the game of business is to move the money from the company to yourself, but it's not really what it's about. Like you want to pay yourself the bar minimum and then you want to leave the money in the company and then reinvested in the company. Once it goes over that line of, in between company and personal, it gets eaten a lot and then now it's in your personal. There's not a whole bunch of investments you can do as a person compared to investments you can do as a company. And sometimes when you need money and it's, you need more than you can distribute through a wto, then alone is the perfect instrument to do it. That's, that's what, uh, that's how the strategy I use works. Christie Armstrong says, Hey, I wanted to scale as quickly as possible. I've chosen my niche loan officers who want more leads even though it's not my first choice or true. I love personal development, communication and relationships and psychology based topics. I want to learn hands on with facebook ads, but want to ensure I get a good roi for my clients the first time around. What would you advise on an upper level strategy called knowing all of this? Yeah, so really you've got loan officers right now. You want to talk to loan officers and understand their life and the problem and it seems like you understand the problem is they want more leads. I mean, I don't think that's really what they want. I think what they really want would be more more clients, right? Because they could get more leads, but they could be shitty leads that don't turn up being clients. So really it would probably be I want more clients, but what you've done here is you have, you have thought, okay, loan officers more leads and then the way to do that as facebook ads and that might not be the best solution. And so I would encourage you to study the best loan officers that you can find and what they're doing and then see what they're doing because obviously it's working for them and then see if you can learn more. Simple methods to get loan officers, clients that isn't facebook ads because one, you don't know facebook ads because you were saying you want to learn and so if you don't know if facebook ads, then you've got to learn it and get good at it and master it, which does a lot of work and then you have to teach other people who have never seen it before, how to learn it and master it. So there's this huge learning curves in there and I don't think that. I think this problem for loan officers could be sold in a lot easier, more simple, straightforward way. I would encourage you to look at. Look at it right courtesies. I appreciate you saying thank you. Right. Thanks for the compliments around high from tower owner from eastern. How's it going for Joe would say is my niche is helping digital agencies hire the best site, core enterprise management system developers. Although I have been a developer myself and I know the market well, I feel like I'm competing with every single recruiter out there. How can I offer my niche solutions to problems as opposed to the raw material to avoid the competition? Honestly, dude, it's just the competition. Doesn't matter if you can do it better than him and I can tell you that most recruiters suck like most socket finding good talent and so you know, a lot of these companies will be used to all of these recruiters being out there, but none of them can deliver. So if you, if you focused on actually delivering and actually connecting people who need engineers to engineers, then you'll make a name for yourself very fast. You just have to get good at it. Frank for he says, how should I proceed with a client that has an existing website? I need to build them a fragmentation funnel or facebook for facebook and the tracking systems into their existing website. Yeah, so I would probably not of the website I would like leave it as is because sometimes you can open up a whole can of worms when you start screwing around with someone's existing website, especially if it has a lot of products on it or a lot of content or a lot of links can be a nightmare. So I would find whatever, like, see where the website is hosted, is it wordpress, is it Wix, squarespace, whatever it is, find out what it is. And then all you need to do is put the facebook tracking pixel onto that website and then you can build your fragmentation funnel through click funnels separately from the main website. Um, mostly is why do people often don't like to reply to messages or at least say no or something when you're doing direct outreach or asking for their feedback on why they aren't replying, say no, et cetera. Because you know, people don't really like to be interrupted. And to give you an example of this, I mean imagine you're walking down the street minding your own business and someone walks up to you and you know, they're trying to like sell you something, right? Like they're trying to. I see this one happened all the time and in Venus beach is these guys will come up to you with a CD and it's like they're trying to get you to take the CD and then what? I don't know what they do, but I'm pretty sure they, after they hand it to you, then they sign it and stuff and then. And then it makes you feel like now you owe them something for it. And then some people give them money for it and some people don't like I the best way to, to walk past those people is to just look straight ahead and don't even flinch. Like you don't, they're trying to talk to you and you don't even move your eyes. Right? And so that's the best way because then they just back off. But if you engage with them then they engage with you more. So that's what, that's the strategy that most people would be using when you're reaching out to them through direct messages, you know, the best, the best method if you're not interested, is just to not even say anything, so you shouldn't think like it's a problem. It's just what people do, like they're going to, um, a lot of people are going to ignore you and it's normal. But when your messages right then people will pay attention. And not everyone, only the people who's who have that need for your message. Mark cattle soul says, I have a strong campaign running with facebook, but I'm having to turn off my ad campaign for 10 days. When I turned the campaign back on, it is likely to carry on from where I left off. Or do you think that the ad performance could be affected by a temporarily being turned off? Good question. So when you go to do this, leave the campaign's turned on campaign on. Leave the eds on, but turn off the Ed sits. So just turn off all ad sets within campaigns. That's the best way to do it. So then when you come back you can just turn on the ad sets and that makes things go again. You want to avoid turning off campaigns and it's if you do it that way, they shouldn't be that either way it's going to. It's going to cause a bit of turbulence, right? But there's nothing you can really do about it. I would say it would probably get back kind of to where it was. It could get back to where it all it was, but you don't have any options. So that's the best way to do it. Just turn off the ad sets. Joe would seize. I'm torn between two approaches and recruitment, whether I should listen to what the candidates want and then look for good places for them to work in. Or if I should listen to the clients first clients, then find them suitable candidates. Should I be more candidate centric centric working in a niche area in recruitment with high demand candidates? Honestly, your job is to be both like you've got to understand that and I see this happen all the time, right when someone's got, you know, if someone's helping a candidate get a job, like they're going to try and they're going to have a bias for the candidate and if the person inside the company trying to hire someone for the team, they're going to have a bias towards, you know, the company. But the perfect hire is somebody where that is. It balances in the middle of it. So it's exactly what the client wants and it's exactly what the company wants. That's how you, that's what good hires are. And honestly, a lot of the time a lot of companies just aren't realistic. Did either. Their culture sucks, the company sucks, they pay isn't good enough and the team is shit and so no good people are going to join the company. And I reckon a good recruiter would tell the, would tell the CEO straight to his face, your company sucks. No one wants to work here. Who's good? So you're honestly dreaming. If you think that you're going to be able to hire someone good and be like, and the people not enough recruiting site id and also not enough recruiters say that to the, to the candidates too. Like there's a lot of candidates who just aren't skilled enough for the roles they're trying to apply for. Right. And I think a good recruiter would say, look, I'll be totally honest with you, you, you're not good enough to get this role that you really want and if you want to get it your lacking on these areas and quite honestly your best, your best strategy would be to get skilled up in these areas and then come back to me and then I can help get you into one of those roles. Right. What, what recruiters try and do that is stupid, is that they tell the. They don't try and tell the candidates that they need to change and they don't try and tell the companies that they need to change and so they're trying to match like shitty candidates and to shitty companies and candidates are looking for good companies, but they should. And they were in companies that are shed are looking like for good candidates. It's, it's totally, it's totally messed up. That's why the system's so broken. I think you should go in there and just be ruthlessly honest with people and help them improve and make changes to their company so that you can match the right people together. James Richardson says, I'm using active campaign to automate business processes, crm and task management, et Cetera. And there's a big learning curve. Did you spend the time to master active campaign or should I be better looking to outsource this? So you don't need to learn everything in active campaign, right? You need to learn like how to create a form, how to create a campaign or it is automation campaign. How to create a tag, how to sort your contact lists, how to import a list, um, how to hook it up to a form and basic stuff like that. I don't, I know how to use the word those functions, but I don't know. There's a ton of stuff in active campaign. I've got no idea what it does because I haven't had a need to know what it does, so I don't think about it as like, oh, I'm going to set aside some time to master active campaign. I just mastered what I need to master and that is definitely worth the time. You do not want to outsource these sorts of things because one, the person you outsource it to is going to suck at it, and two, that it's too critical for you to know how it works. Maricio says, what's your philosophy on the customer's always right? I think many people don't fully get it, including myself. I think it's just a. it's a saying. The customer isn't always right. Like there's some stupid customers who demand everything and expect it for free, like they're not. They're not right, but at the same time there's some stupid companies that think like it's always the customer's fault when really it's just the company's fault because they suck. Right? And so you don't get hung up on these little sayings. I mean, this is a string of one, two, three, four, five words. Who cares about a string of five words, just focus on solving people's problems and making them happy and running your business. Rufina is how much should I charge for doing done for you digital marketing for winning business owners? Should it be monthly subscription charge? No, because it doesn't make sense. You don't, you know, monthly subscriptions make sense for things that a route like regular interval services for example, you have a subscription for your phone, like you know, to send texts and call people. You have a subscription for your electricity, you will have a subscription for. You'll rent because you keep living in your house. Will have a subscription for um, what else do have a subscription for like a software like click funnels or something. All right, well you don't have a subscription for is a weeding because it happens once. So I do a one off and. But what you could do as a payment plan, so you know, they could pay it off over three payments or something if, if you want to do it that way, but I would not do it as a subscription. How much should you charge? Well, that's up to you. I would look at what the other people in the market of charging just to get an idea and I would choose the spot where you believe it's fear. So you know, I think it's silly to try and be the cheapest person in the market and I think it's also kind of silly to try and be the most expensive person in the market. I think it's best to just be like a fair price that people feel like it's a great deal for the value they got. And you know, it's not like ridiculously expensive. It's not stupidly cheap. We're everyone doubts the quality. Just find somewhere in the middle where it's fear. Gerrit says, I help business consultants generate more clients through linkedin and email outreach for our done, for you service. Obtain clients in 2018 80 percent got leads, but only 40 percent got new clients. Should I continue done for you to improve the results or should I consider moving to a done with you online coaching model now? So you had 10 clients and you've been doing it for one year. I think that you are ready to do, to explore, uh, a, a done with you type service where it's a hybrid of like q and a's facebook group as some costs and some training and some templates. Uh, I think it's time for you to explore that and to do that, just a go to week seven in consulting accelerator and you should enroll in uplevel our people consulting. That's where we show you how to transition from, done for you to like Done With You and leveraged coaching and online courses. So go check that out. Um, and also when you make that transition, it's not like you just stopped doing, done for you and you just start doing, done with you. You have to keep doing this because it's making money and it's working and you, it's a transition period until you come over to the other one. It's not like you just drop it and then you just pick up. The other thing Rufina allow thing is what is your Myers Briggs result? I am an dot t dot j dot alright to 10 Ryan. Tj is like introverted, intuitive thinking and judgment. So yeah, Joe would say is my niche is helping digital agencies hire the best. I already answered your question. Breanden six is what are your tips for narrowing down a niche? For example, I help overthinking people to live a fully aligned live where they see the world in their own image with coaching. I feel like this is nearly everybody and my friends from the facebook group say to narrow it down personally, I'm very spiritual person, Yoga teacher and teaches meditation thoughts. I help overthinking people to live a fully aligned life where they see the world in their own image with coaching. Yeah. So with this one, first of all, the group of people isn't very well defined. Do you see it? I help overthinking people. People aren't very good at identifying themselves as I'm an overthinking individual, you know, like people don't generally do that. They don't consider themselves and overthinking individual. Uh, and so it might be how somebody else perceives someone's problem, but they might not be aware of it themselves. So it's best to focus on not a, not something like that, but a problem. So I help people with this problem and over thinking is kind of overthinking is a process, but what problems do overthinking people have, right? So look at people who you think a chronic overthinkers and then what problems do they have in their life due to their overthinking. If you talk about those problems, it'll be much more clear and real for people. And then I would talk about so solving those problems instead of saying living a fully aligned life where they can see the world in their own image because that's very vague. Um, it, it might make a lot of sense to you, but it probably wouldn't make a whole lot of things to some other people. You need to just get it really simple and understandable. Julian Wakeman is, what do you say they're being distracted by? Social media is one of the biggest obstacles to success. Would love to hear your experience on that and how you overcame it. I would say being distracted in general is, is one of the biggest obstacles to success. Distraction in general. Now within the General Category of distraction, social media is a large component and it's a nasty component, so that's how I would consider it, and the only way to really treat it is to eliminate it seriously. It's designed to. It's designed with very smart people like ends. The entire system is designed to take your attention. Alright, so it doesn't matter how controlled you think you are and how disciplined you think you were. If you go onto the platform, you're probably going to lose. It's kind of like a casino, right? You might get away with it one time, you might get away with it two times, but if you go there a few times, you're always going to lose and you're kidding yourself if you think that you're actually going to win because it's mathematically impossible. So that's the way I think about it. Just get rid of it. Mauricio is, are you part of any other mastermind groups? Can you share your experience? Uh, currently I'm not. I mean, I'm, I have my own mastermind call quantum mastermind and, but I'm not part of any other mastermind right now. I've been in plenty of masterminds throughout my, uh, throughout my journey and they've helped a lot. I really do recommend some mastermind groups. They help in a big way. And the reason why I'm not really in one right now is because I haven't found one that, that I want to be in. It seems like mastermind groups kind of run out at a certain point and then you have to find it on your own. And so what I've been doing recently is, you know, I learned from smart people like chief phase offs and, and like the Google founders and, and all of these people through their books and through the latest to shareholders and through studying the moves and studying the history, um, I learned a lot from that. And then I also kind of info. I formed a mastermind at my own company. So I'm constantly, most of my time is spent interviewing people and, and finding talented people. And so I'm kind of mate forming my own mastermind at my company, which I am kind of masterminding with every day. And then I'm also drawing inspiration and ideas from some other really smart people. Joshua waste overseas. What are your thoughts on using credit to start and grow a business rather than purely relying on cash? For example, if you could use 5,000 worth of credit with zero interest for 12 months to invest in paid advertising, do you think it's a smart move that's a slippery slope you, you. Most people put it this way. If you don't have any money, then using creative probably ain't the smartest idea because you don't have a track record of being the best a financial manager because you don't have any money. So I mean if when someone has a lot and they've got a track record of being able to use debt to actually make smart decisions that actually work, then then it's a little bit different. But pretty much everyone I know and everyone I see is not a financial mastermind and did most of the time hurts them. And so especially with something like ads, right? Because ads will eat that five grand real quick and you'll be a little bit more sloppy with the eds. You won't hear as much if they work or don't work because it doesn't really feel like your own money, but then what could happen as you might blow the five k get zero from it and then now you owe the five grand, now you're paying interest on the five grand and it wasn't really worth it. I really like using cash because it's, you know, you, it forces you to, to figure things out on your own. Sometimes you know, restraints, constraints breed innovation and like resourcefulness, right? So when you really use constraints, you come up with really good ideas and I'll give you a perfect example of this dropbox. I'm sure everyone is aware of what dropbox is. It's like a file storage. When they launched dropbox was free and other file storage companies we're focusing on paid. They were charging like $29 per month, $29 per month for a subscription. Dropbox was free and they were trying to figure out how are we going to get customers because we can't add like the way everyone was getting customers was through edwoods and so they were thinking, well, how we can't do Edwards because it's like $4 per click and people are charging $29 a month and paying $4 a click. How are we going to get customers for and pay for clicks when ours is free and so those instead of like getting dead that those constraints, I'm forced them to come up with like a refer a friend program with. If you had a dropbox account and you referred, anyone invited a friend, then the friend would get free space and you would get free space to and that actually worked for them so well and they announced at about 400 million users and the accompanies with more than a billion dollars and it's. It's on the. It's on the Nasdaq. So sometimes constraints can really help you and you want to think about it like that. Instead of trying to get the debt. How could you do it without the debt? And if you keep thinking like that, sometimes you'll come up with better ideas and you won't get yourself into a sticky situations. Frank, for he says, when our Andriy coast is, how did you learn copywriting practice? So like, you know, I read some books like the David Ogilvy one and a breakthrough advertising by Eugene Schwartz, the books I recommend in consulting accelerator for the training. And I also share how I learned copywriting in the consulting accelerator training. It's in the facebook ads module and it's like a, it's on how to create ads, but it, you can read some books, but most of it's just practice, right? You write ads, you see what works, see what doesn't, you send emails, you see what works, see what doesn't. And you just kind of learned through practice. Kabins daytime says, what books, if any, do you recommend on nutrition and health also? What's in your smoothies? I haven't read any books on nutrition and health. Um, it seems quite simple to me to be honest. So like the hard part is doing his. So nutrition and health, it basically boils down to you want to drink lots of water to stay hydrated, you want to get at least eight hours of sleep a night and you want to go to bed and wake up at the same time and you don't want to drink alcohol, you don't want to smoke and do that crap. And you are also wanting to eat healthy food and healthy food is basically no processed food, no gluten, no dairy and lots of vegetables and plants, organic if possible. And also, um, no sugars, right? It's basically, oh, and doing some exercise like four to five times a week. That is it. You do that, you held it. The hard part is doing it. So I've spent most of my time not reading books about how to be healthy, but most of my time figuring out how to actually do it because it's hard to do what I just said. And it's taken. It's mostly habits and routine and systems and removing friction. Right? So like the ordering helps a lot with tracking your sleep. Um, and then like, this'll, this'll dot co t h a s t l e Dot c, oh, that's what I use for food, that's meal meals delivered and they really healthy. So that takes care of that. Then having a live in personal trainer and a German, my carriage there helps a lot with that. I mean, so I've kind of hacked at by spending my time working on there instead of just reading books on it because it, to be healthy is pretty simple. The hard part is doing it and doing it consistently because you can never stop. Andre Coast is how did you learn digital marketing? Any book recommendations? Um, digital marketing isn't really a book thing because the environment changes very fast and most of the books are outdated and shit. So I'd say I learned most of it through observation. Like if somebody is good at it, then watched him see how they're doing it, reverse engineer everything and then do it yourself and keep trying until you get it to work. That's how I learned it. Not Books and also teach you how to do it in this course. Like I teach you exactly like the best things I've learned in digital marketing. So just go do the course. Janice says, do you think that most niches that are service based businesses, main problem is just to get more clients? No, that is not what I think and I think you should talk to the market and find out what their problem is. William Lamb says Samuel cool formula of how to get from the current situation to their desired situation is awesome. Are you okay with us sharing it with our clients or would you rather that we modify it? I just want to make sure that I'm a big up using your material too loud. Just you can use it. Just say I learned this cool thing from Sam Ovens and it just looks like this, right? If you can use it as is. If you just, if you just say that like you learned it from me or you can modify it and make it your own and um, and then you don't need to. But I learn a lot of things from a lot of other people and when I, when I use those things, I always say who it was, like a lot of stuff I get from like Jeff Bezos or um, or David Ogilvy when it comes to advertising or Eugene Schwartz and I typically just share the person I learned it from. Um, and there's nothing wrong with that. Flood Slab says, I know you're obsessed with learning. Have you ever looked into astrology? Um, what is this role again? I'm just wondering to see if that. Because I'm pretty sure there's a space. I know it's hard scopes and stuff. Is that what it is? Study of movement and relative positions of celestial bodies interpreted as having an influence on human is in the natural world. Oh, okay. So what is like horoscopes and stuff? Um, no, not really. I liked learning about space, but the other one gets a bit too. Woo. Woo for me. Andrew Rogers says I was intrigued by a post this week about smaller team size and your recent growth. Sounds like you learned something about bringing in too many people in the point. Oh, I missed that last piece. Can you ask that question again? Dude, I didn't see the last bit. I can't scroll up. Ty says, do you recommend posting your rates on your website for strategy sessions with clients? No, because the thing is is that price is kind. If someone sees the price and then Nathan called, it's not worth it, but people should hear the price. When they hear about what it is that you do, then they can. Then they can compare these two variables. Right? Janice Crane sees I tried to build different online businesses for the past two and really loved to draw marketing and entrepreneurship even though I didn't have much success yet. Do you think that I should choose a niche in this field, like marketing agencies, consulting, ECOM businesses, et Cetera? If you really like online and digital and marketing, then yeah, you should probably try to find something to do with that general sphere of things. Uh, but sometimes helping classic businesses with digital marketing is the best way to get started because army, but when I would help plumbers and locksmiths and builders and rug companies and things get clients with digital marketing and it was so much easier than trying to help a full blown online business, get clients with digital marketing, the battlefield for online like true online, like for example, ecommerce. You're competing with Amazon, so like it's vicious or if you're in like the space that I'm in like and you're trying to sell online courses on entrepreneurship and stuff. It's, it's a ruthless battlefield and it's very hard. You've got to be very good if you want to survive. But back when I was doing it for like traditional online, offline businesses, it was easy. And so I think a good way to get a foothold is to start somewhere where you have a good chance of winning and then like start to help them and then kind of climb your way up. And then when you were, when you were trained and battle hardened and ready, then you can go and have a fight in like the ruthless marketplaces, Castillo. PSC is. It's too long. So I'm not going to answer long questions because they too long. Make them short. Simon says I haven't existed. I had an existing business providing portals to companies. Some of our customers are training companies after researching the top frustrations, et cetera. They are all requiring marketing and new clients. I'm looking. Oh No, here it is. I am looking at facebook ads and doing the digital marketing part of the courses as well as the facebook. But I appreciate this is a lot of work, but it feels like something good we can offer. Just wondered if you thought it was a waste of time. Yeah. Well you know, this is the thing. It's like the. If someone doesn't have a product or if someone doesn't have an online portal to put their course, then the problem is making a product and then having a good portal to put their course in. Right. But as soon as they've got these two things, the next problem that arises is, oh, how do we get customers for this thing? Right? Is so like it's probably a good thing for you to learn to be honest, because it is going to be a problem that every single person has and it is very complimentary to your other service came. Roland says, my niche is helping new and experienced real estate investors accelerate their growth, both securing no money down deals and multiplying the cash flow. I'm getting ready to launch my paid facebook ad campaign with a $3,000 budget to start. How many strategy sessions can I expect to generate during this initial algorithm building phase? I don't know. If I was to give you a number, I'd be lying and it would be stupid. So you have to just taste it and find out. You could get a lot. You could get zero it. It's, it totally depends on so many variables. But if you want a kpi of where you should be, I mean you should be generating strategy sessions for like for less than like it's, it's getting into a dangerous place if it costs you more than $200 to generate a strategy session. So anything less than 200 is all right. Anything less than 100 is great and anything more than 200 is getting sketchy. But ultimately the only thing that matters is the cost to acquire a customer. So that Jose says, do you wear the aura ring at 24 slash seven or only when you sleep? Good question. I wear it pretty much. Twenty four slash seven, except for when I don't, when I'm having a shower, I don't wear it and then. But actually you can wear them in the shower. I just take it off for some reason. I'm aware of when I sleep and I wear it throughout the day. I wear it when I work out to and I'm only not wearing it when it's charging really. I find it easier to just, we're all the time because then it's just a habit and it's more, it's going to get more data and track things and I'm, I'm least likely to forget it. Chris Below says, did you replace your iphone with scaled down phone? If yes, how is it? I'm strongly considering it. Um, no I haven't because it hasn't launched yet. So that scaled down phone is called a. it's called a light phone. And when does it come out? Just looking online. So on Indie Gogo, April 2019, but it's estimated and sometimes these things can take forever and when it comes out I'm going to buy one but it's not out so I can't do anything about it. So I've still got my iphone, uh, but just an iphone with no apps on it. Like I'll show you what my final site like this so on airplane mode pretty much all the time and is nothing on it. And so I've got like a light phone, iphone, but it's still still not light enough and you know, even if I was, even when I do get that light phone, I'm still going to keep my iphone just because if I go traveling overseas, you know, an iphone is quite handy. You can take photos, videos, you can google things because you don't know who you are or you can use maps and it can be quite handy. Um, and also I make youtube videos with it so I would still keep it, but it just wouldn't have a sim card in it. Um, or yeah, I just use it. I take my sim card out of the light phone and just put it into the other one because into the iphone if I was traveling. But I would still keep it. But I'd have the light phone pretty much every day. I think smartphones are shooed, waste of time. Um, most lenses. Is it important to track and analyze everything, like your direct outreach messaging when you're just starting out or just use intuition to identify what's working and what's not. And then iterate things is you're sending a lot of direct outreach messages along the way, so it's a balance. You wanted to track some simple things like how many messages did you seem to today? How many strategy sessions did you generate? How many like friends did you add on facebook or Linkedin? Did you create content today or not like, and did you get any customers today are not track those things because they only takes you 10 minutes to do your reporting each day. And then anything more than that. It's probably a little bit overkill to be honest, Chris Below to say is I've noticed most of my customers don't have or use a crm to manage their leads. I've spent hours testing different crms and most of junk. At what point do I spend the time and money creating a crm for my customers versus continuing to find a good solution. Does your sales team use a crm or do you have on your line? Crms are funny, man, like pretty much everyone thinks they need a crm and that the problem is always a crm. And if you, if you study the history, the crm market, it's just neither, you know, like a company, he's like, oh, I know our problem is we need a new crm and then they get a new crm and then they're like, oh, I know what our problem is. We need a new crm and they get new crm. The problem isn't that they needed a new crm. The problem is that crms require humans to input information into crm and then be organized and humans aren't good at that. And so in that perpetual cycle, it's never, you're never really going to solve the problem. And so we have all of our leads in one system, right? Like infusion soft or active campaign. And that's a good idea. You want, you're just leads to be in one place because if you need to see in an email, we should be able to see in an email and you should be able to have some place where you can see who's who's like my, who am I customers, how many leads do I have? And when. Those sorts of things. But that's about it. I would just use active campaign. It's simple, it's a well priced and it's, it's all you need and I'll just have leads going in there from all of their different forms and then if someone's a customer, just the customers list and that's it. That's all you need. Anything more is overkill. My sales team, I kid you not and we sell. My sales team is three people, three sales reps and one sales manager and this month they will sell about a million dollars worth of stuff. And guess what? Crm? We use Google docs. No kidding. We use google sheets, Google sheets, and we just track things in. Their sales rep should be selling. They shouldn't be fucking around in some crm. Benjamin coughs says I got a fairly narrow niche in my country. There are about one key prospects how to expand same niche and other countries or widen the scope of the niche to the same country. To other professionals. Well, I'm guessing you probably don't have a thousand clients so you don't really need to expand right now. You can just focus on getting some clients in your local market. Honestly, it was only about how many years ago was it? I don't know, maybe like six, seven years ago now there I was getting hot hot water cylinder repair clients in Oakland, New Zealand, so there is a lot less than 1000 hot water cylinder repair plumbers in Auckland. They might be like $50 or something. Right? And I was still able to get like 10 k a month with those clients. So start small and then as you start to get to the point where you can't grow any biggest widening the niche, start moving to other countries. Right? That was where I started. Hot Water cylinder repair clients. What a cylinder repair plumbers in Auckland, New Zealand who wanted to use digital Edwards. That's how niche it is. Now. We help people start and grow businesses in every English speaking country on earth. Christie Armstrong says, do you think I'm better off hiring white labeled contractors to get my clients good results right away. I eat, hire a facebook ad manager to convert quality leads into clients and in the meantime, focused on creating the assets and building out a model to scale that. Is that the simpler way you were talking about? For my first question, no.You are still focused on facebook ads. You believe that facebook ads is the key to helping your loan officers get clients. What if it's not? I see it. Find the people who were the most find loan officers that are the most successful loan officers you can find. Find the masters and see how they're getting clients. If all of them are doing facebook ads and debts, their secret in by all means learn facebook ads and I would master it yourself. I wouldn't find outsource contractors. Almost all of them suck and I'd learn it yourself properly if it's going to be they're important. Learning yourself, but I wouldn't even start to learn it until I first knew that that was really the thing. Josh always to overseas. I've been using facebook to find clients organically, but there are restrictions. Have reduced the amount of people where you can add per day. Recently, so I'm not getting as many leads on facebook, my fear of flying and I have full paying clients. Do you think I simply need to start focusing on paid ads at this point? If you have for clients, there's pretty good, then you could try some ads, but I would not stop doing organic, keep doing organic, keep hitting it. And I think a youtube channel for this particular niche could be pretty cool. Purely because it's, it's, uh, it's just an interesting topic. Fear of flying, you know? Um, and it would be. I think it would, it would go well. So I do a youtube channel, I'd keep doing organic. And then I'd also experiment with some facebook paid ads. I'm Muslim states. In what context do you believe in your ability to figure things out and how do you avoid being rash? If you do something you love philosophical questions, don't you? In what context did he believe in your ability to figure things out? All right, let me give a real simple example. They'd say, I want to, uh, build a spaceship, right? I don't know anything about spaceships. So it's not like I'm just going to be able to go and just wing it and get space right. But so I wouldn't believe in my ability to do it and if I did I'd be a moron because I, I blatantly do not know how to do it and I'd be a complete idiot. The loop totally delusional if I thought that I could just go and do it. But what I do believe though is in my ability to figure it out eventually. So if I put my mind to it, focused on it, made it my one main priority and objective and obsessed about it and just read about it and relentlessly worked on it and befriended smart people in that space and just just did everything I possibly could to master it. I know I could do it. It would take a lot of time. It'd be damn hard. It would take everything I have, but I could do it. So that's what I mean when I say believe in your ability to figure it out. Don't believe in your ability to do something that you don't know how to do because it's stupid. You don't, but believe in your ability to figure it out. Rob, no questions too long to make it shorter. Magnus miniatures marketing directors and IT companies. I'm in week two. I would like to get interviews with my niche to guilt, to get in depth with their biggest day to day pains. Do you have a suggestion on how to get interviews? Yeah. I wouldn't call it an interview and make it so formal. Right. I would start by just making a list of all the people you'd like to talk to. Use Google, use facebook, search around and find a list of people you would love to talk to. Put that in a google sheet. Then find their email address. Right. Then what I'd do is I'd start sending them emails, personalized emails. Don't use a template. Make every email you seems to each person very personal. Say something unique about this story or one of their clients or compliment their work and make it look like you truly. You're not just some like spammy person trying to just blast a list of people, make it look like you actually care and ask a simple question. I'm just, you know, I'm, I really love this industry and I want to, uh, build a career around solving problems for this industry. I was just wondering if you could tell me what are some of the problems that you face on a day to day basis? Question Map in. That's the email. Seems that to them. Not all at once. Just start one, one and seeing the couple each day and then you'll get some replies back. Then you might ask a couple more questions and then you might be able to transition to a quick phone call and then from that phone call, who knows? You might meet up with some of them and have coffee or shout at them lunch or something and then you might become friends. That's how you do it. You've got to do it in steps. You can't just try and get a formal interview with people because interviewer sounds like what? I don't want to be interviewed and it's going to take some time, but if you chip had it in small steps, uh, you'll get there. Thanks Rosita. David Lawrence is at what point should you consider changing your niche at the point that you, um, at the point that you have tried everything and you're being serious with yourself. You truly have tried everything and it's not working, or if you just hate your niche and it's just something that you really don't like doing. No. You want to be passionate about your niche and generally, if you're passionate about your niche and you weren't ever give up because it's so important to you, that's what I recommend. And Rosita Alexandra sees, wanted to tell you that you refer a friend from my phone is broken. I just took a screenshot of that. Thanks for Azita. I'll write it down too so I can get my team to fix it for free. Thanks for that. Make sure it gets fixed. Robert's mcguinness is. My company has seen a great growth over the past years. We are adding a few more members to our team. We will be at three by the end of the month. I'm curious what your best feedback on how to best maximize production at this level. I watched your video and communication in their health, but I also would love to hear any other feedback on creating more synergy in production that allows us to go to the next level. Sure, so here's what I've learned. The best way to fix this problem and to make is to just hire very, very good people. It doesn't matter how good your system is, how good your structure is, how good anything is. If you have, if you have bad people on your team, it will never work. People are the most important thing when it comes to this. So you need to have really high standards and you need to talk to a lot of people. I think a lot of entrepreneurs really rush into hiring. I've watched them do it and I myself have been guilty of that for for a long time. Right? So it's generally because things get, things blow up, things get chaotic and you need someone fast and so you just hire people really quickly and you know, sometimes you need to do that at the start, like it your, your first hires aren't going to be like the best because you're not going to attract the best talent or have the best amount of money to pay them early on in the game, but you. What I would recommend doing from day one, it's never just hiring the first person you talked to, like even if it even if you are making your first hire, just make it a point to talk to at least like 10, 20 people because then you're going to have someone a lot better than what you would if you just hired the first person you spoke to. That's what I would recommend doing. And from there the other stuff will figure itself out. Chris is his wife and I have a. his wife and him have discussed keeping money in the company versus paying myself more so we can put it into our joint savings. My personal thoughts are to keep more money in my company to one, invest in the company growth and to not get text as much because I'm not paying myself as much. I'm trying to keep my personal pay for my company as low as possible. Yeah, that's a good idea. Think that's a good idea. Like you have. The way you to look at it, man, is you've got your company right and if your company has the money in its account and you own the company, it's the same damn thing. It's your money because you are in the company and the company owns the money so it's yours. It doesn't need to be in your damn personal account. It. It's not worth the price to get it there and your company has more opportunities to invest and make Roi. Then you as an individual person, so it makes sense. Pallid Alice, C's. Are you considering teaching Seo and adwords and your course to help people needing these skills? No, because one is that they just don't need it to get started and to is that it's impossible to do them all at once. I learned when I was starting that, you know, if you want to be good at it, it's pretty much the only thing you do. People who are good at Seo only do we see, oh, they don't run paid traffic. They're masters in building links, optimizing pages, uh, researching keywords, hiring writers, creating content in masters of this, but these people don't also run paid traffic and the people who run paid traffic don't do seo and it's than that. The people who are good at facebook don't know how to do adwords or youtube and the people that know how to do Edwards don't know how to do facebook or youtube or eco and the people who know how to do youtube don't know how to do Edwards or Seo or facebook. Right? And so the, it's in, it's certainly impossible to do all of them at once. So that's why I'm not going to teach people how to do it because it's, I believe it's silly to learn all of them at the beginning. It's also silly to try and do all of them all at once. You almost certainly fail. And if I had to choose one to recommend people how to learn, I'd recommend facebook and that is why I've chosen facebook and that is why I teach you how to do facebook. Benjamin Mcauliffe's is how to grow my niche. Got One k prospects in my country, Germany. I reached out to 700, already got 10 clients. Oh Shit. So I don't miss the last. Missed the punch line of your question. Starting to go a bit faster now. Moshi says I have difficulty sleeping since I wake up numerous times during the night with ideas I want to capture and then have difficulty getting back to sleep. Any suggestions for how to get disciplined re sleeping and strategies for eight hours besides a set time. What's the time? Just go to sleep and wake up. Yep. So you want to go to bed at the same time and you want to wake up at the same time? I've got a feeling that you don't do that because of the fact that you said other than that. So do that. Seriously. I wasn't joking when I recommended that. That is probably the best method to be honest because if I don't wake up early at the same time, I can't go to bed early and if I stay up late I can't wake up early. These two things, they, these two things are mandatory. If you don't go to bed on time, you kind of wake up on time. If you don't wake up on time, you can't go to bed on time. You need to help these dams. Things locked down. Other than that, I don't have any caffeine after 1:00 PM. So if you going gonna I like to have one coffee in the morning and sometimes if I want to have a second coffee I'll have that immediately after lunch at about 1230. I will not have caffeine after 1:00 PM. If you, if I have caffeine in the afternoon, we'll be able to go to sleep. That's another recommendation. Also a dim the lights like pretty much turn off all of your lights passed about. Pretty much you need to be kind of surrounded by dark for about three hours before you go to bed. Right. So I pretty much keep the room I'm working in dark or like when I'm winding down even the bathroom. So when I'm in the bathroom having a show before I go to bed, I will have it very dark. It's almost pitch black because I'm trying to get like wind down. So if you, if you've got lights on and they're all real bright immediately up to when you go to bed and you just flick it off then it's going to be hard to go to sleep. Also make sure that you don't use your smartphone, like turn that thing onto airplane mode and put it away from your bed. So like my bed is on the side of the room and then my smartphone is over here on charge with on airplane mode so that I, if I want to grab it, well while I'm lying in bed and trying to go to sleep, I can't. It's on airplane mode so it won't distract me. And the alarm is gonna go off in the morning and I can't just roll over and hit the snooze button so I have to get out of bed, walk to it, and then, uh, turn off the alarm and that helps me get up. But also if you're looking at your smartphone before you go to bed, your brain is going to start speeding up because there's a lot of stimulation on a smartphone. Also, I need to be, I need to basically wind down for two hours before I can go to sleep. So if I want to go to sleep at 11, I need to stop working about nine. Right? And I need two hours of basically reading and winding down or two hours. Like I might watch a documentary or something. I need to wind down before I can go to sleep if I'm working and then trying to go to sleep immediately. I can't happen. My mind's racing, you know, when you go to sleep, your mind is in a, uh, your, the, the, the frequency, um, in your mind is like Delta, which is, That's like, it's a different type of kind of frequency. Your, you're a delta kind of stay, which means you're relaxed and you're sleepy, but when you're really focused and in the zone on work, you're in like a very, like a much more um, active, your mind's racing and when you're really in the zone you're in like gamma and if you try to go to sleep and gamma is not going to happen. And so you need a, what you need to like bring your waves down to like that range. And then that's when you start going to sleep. And that's what. Those are some tips. Also, I'm one of the best things for improving sleep I found is don't go to sleep with a full stomach or don't eat before bed. Like I eat dinner at 7:00 PM and then I'm done by 7:30 PM. I go to bed at about 10:00 PM and then I'm asleep by about 11 because I'm generally reading with something and so I haven't. I don't eat after seven and I go to bed at 11 so that has time for the food to process, but every now and then like on a weekend or something, I might eat some ice cream or some food because it because it's, it's a weekend and I'm, I'm having like a cheat day. My sleep sucks when I go to sleep on a full stomach, plus my heart rate goes through the roof. I'm not very requested or recovered. You want to go to sleep almost on an empty stomach. Do those things and in your sleep will be good and you won't wake up. Zana bright says I'm enjoying the course so far. However, I'm sorry I missed your question. Jane Niche says, do you believe ai will replace most labor jobs in this lifetime? No, I don't think so. You got to understand how complex some labor jobs are, right? For example, like a plumber or a builder or an electrician like you know, they have to problem solve. They have to like climb into small areas and like find out what's going on and I think it would be pretty. I don't think we'll see machines doing that, those sorts of things in this lifetime. I think what we'll see machines doing a lot of cool shit, but I don't think we're going to see machine replacing your toilet or fixing troubleshooting wires within like a small asset Akinyele in your ceiling. I think it would be pretty funny to even see a machine climbing a damn ladder. So I don't think it will be happening in this lifetime, but this is a guess I could be totally wrong. Eastern recommended port for online course holding. So you mean portal? Uh, in the course I recommend Kajabi and I think they, uh, we have, uh, we have a link for it where you can get a discount. I'm pretty sure it's like consulting.com, forward slash Kajabi. I'm pretty sure K Aja behind. I would recommend. And if you're going to build out a course, I'd recommend joining up level two in uplevel. I show you how to set up Kajabi, how to, um, how to design your slides, how to create the content, how to create the ultimate course. All of that's an unbelievable. If you want to learn more about that, go to week seven and accelerator and will teach you about upheaval. Frank, for he says, my niche is helping actually and accounting firms get high or you when clients via facebook. While I do the facebook ads, do you think I need to advise my clients how they can do organic reach themselves? Yes. I would recommend it. Like one thing I can tell you from when I was working with a, when I was working with like local businesses, like the plumbers and the electricians and all of them is the problem. The problem, like they would always say as well, we want to make more money. We want more customers, things like that. But the problem was was not necessarily that they were, it was systemic. They were fundamentally disorganized and they will fundamentally not selling the right things. They had kind of. Their business was fundamentally flawed and it needed fixing. And the more I learned about that ,the more I started kind of giving them tips as well to fix other things because other things needed to be fixed in order for my ads to even work. And so I would read if you're spotting a problem your clients have and it is kind of important for that to be working. If you want your ads to be working, then yes, I would recommend it. Anything you can do to help your clients get more value, you should consider learning A. I'm not saying you should do it for them. I'm saying you should learn about it so you can give them some advice. Carry cash. Says I'm a Russian Kiwi, moved to New Zealand seven years ago and I've been in hospitality all these years and now I'm going to start restaurant consulting focusing on you on as a business. The problem I'm concerned about. Damn, I was reading that fast and I missed it. So you have to ask that one again. Director of. Sorry if I see their own. My niche is helping single men with a lack of confidence to get the woman of their dreams. I'm on week two. I saw the evolution of a consultant. I can't do a coaching directly. I think you mean you can't do done for you? I think that's what you mean. I'll answer it if it's there because otherwise I don't understand what you're talking about a, but you're right. You can't do done for you. It's like you can't do dunphy weight loss for someone. Oh, I guess you could if you did liposuction, but debts debt's pretty extreme. But how would you do, done for you? Um, I guess you could do done for you finding the woman of their dreams if you, if you just hired like a mail order bride or something, but then it might not even be that the, the, the woman of their dreams like you, you know, when you can't do done for you and for someone like, you know, if you're a personal trainer and people want to lose weight, like, yeah, we're not going to do liposuction and stuff and it's silly. The person should just learn how to do it. Um, you can't. When you obviously can't do, done for you, for them, then obviously you're going to be training them to do it themselves and you're going to be working with them that they're going to be doing it themselves because there's no other way. I'm in the personal development market, specifically niches like self esteem and improvement, dating and relationship. Um, how can I, how can you come and make a difference to bring value to the market when everybody else is basically selling the same thing? Yeah. So you need to be different like you, if you're going to join the market, right? And especially one like personal development and self esteem and mindset and relationship and dating, right? This is a crowded marketplace and it was pretty heavily. There's a lot of people in. It's very competitive and a lot of people in there are pretty good at it. And so the only way you can have an edge is two. Either have something radically different to the point that people notice. I'm not talking about a marginal difference. I'm talking about radical difference. Then you can stand out however you're unlikely to have debt. If you're a newcomer and you were saying that everyone looks the same, they're probably means that you look the same, so you need to focus on a small part of the market. You need to find a segment of self improvement or or or dating or something. You need to find a niche. Like I told you, I started helping hot water cylinder repair plumbers to get hot water cylinder repair clients in Oakland, in New Zealand using Google Edwards. So there was nobody else even doing that. So I was already. I was just naturally the only person doing it and I could compete against yellow pages and all of these other agencies because they were helping everyone with everything and so I could get. I would. It was so amazing how easy it was to beat them and you need to chip off a piece like that where you can win and what people aren't good at is then they think all but that's too small. I can't start there because I won't be able to grow big. You can start widening the net and the scope with time as you get better, but you need to focus on a niche to get a foothold in the market. Otherwise you can't compete. James grand stairs. I'm having a hard time getting people to even fill out my surveys. I'm contacting them through DM, having a small chat and seeing that they have the problem I'm trying to solve, but then I'm trying to get them to fill out a 10 question survey to qualify them for the strategy session, but they often complained about doing it. Should I just skip the survey and try to book a strategy session? Yeah, so what I actually recommend you do is you don't do this. What I recommend that you do is you add them as a friend. You start chatting back and forth, you warm up the conversation, and then you try and go for a 15 minute chat, 15 minutes. Yet on the 15 minute chat, you just make sure that they're a good fit and that 15 minute chet acts as the survey surveys only work when people come to you, didn't they fill out the survey, but when you're going to other people, you can't just say, oh yeah, and also fill out the survey it. It's. You've got to do the 15 minute chat that acts as the replacement mechanism for that and then off the back of the 15 minute chat you can do a strategy session. Janice screen suze. I wrote down my five niches and chose to have them because they interest me. The most social media marketing agencies and online fitness coaches. Do they seem good to you or should I niche down even more? Yeah, so you can kind of make these ones thing right. Just think about like I would just focus on like online fitness coaches. All right, but then you could probably figure out, you could find out what their problems are if some of the problems are getting clients and if digital marketing seems to be a the best mechanism to help them solve that problem by getting them clients, then you can combine both of these interests into one thing which the interest. I'm a person online fitness coaches and a digital marketing. You can. You can merge these two things into one, so make it one niche. Frank for ecs is week five, training plus recommended books plus extensive research enough to sell done for you facebook ads, marketing service without any experience. Yes. Like you're not going to. Your first client is going. I mean put it this way, you kind of do have experienced, if you've gone through all of the stuff in this training, like more experienced than probably a lot of people who already have facebook ads clients, right? I can't tell you these like no one in the world that really knows how to do it properly and I know because I tried to find them and we couldn't find them, so then we had to hire some people who could become them and then teach it to them and then make them them. Alright, so if you just go through the training and you thoroughly understand it, you're already light years ahead of most other people doing it, but you're not going to get good until you apply it and practice. So you will first client is going to be a bit of a learning curve, but you should just go edit right away and you'll be, you'll be, you'll start flying once you've got about three clients and you've worked with three clients, but it's enough to start selling. Absolutely. James Grand sees my niche is helping language learners overcome the mental challenges that come with learning languages. It's great. You didn't ask me a question. Aaron Egan says, I currently make 20 k per month was done for your digital marketing. Fifty percent of their income as generalist work. The other 50 percent is in my niche, should I ditch the 50 percent general his clients to double down on my niche and focused on evolving faster into the higher level of consulting one on one coaching, et Cetera. Um, yeah. So what, this reminds me of Andrew Argue, right? So Andrew Argue when you started working with me in January the fifth, which was 2017, he, he had a generalist done for you marketing agency and he had a mixture of clients and he was making $17,000 a month and you're at 20, so your further than. He was a here on jen for 17 and he, when he started working with me, first of all, he came straight into up level. So they've always the bidder course for you with us because you're ready to go straight into courses and training. I can tell you that right now. He joined up believable when he was 17 k a month and his situation looked almost identical to yours right now. So go and join up level. Seriously. Wake Savan an accelerator, go join it. But when he started working with me on one of the q and a's, we, I asked him to make a spreadsheet of all of his clients and he listed them all down and then what industries all of them were in. And what was really interesting is that he thought he didn't have a niche and that he was just a generalist, but they would most of them like 50 percent of them or something. We're accountants. And I was like. Then I started looking deeper into it and the ones that weren't accountants, like the software companies and things, they were software companies for the accounting industry or they were people he had met through accounting or friends who were accountants like referrals. And so all of them basically had this theme of like accounting. And so I can tell you if 50 percent of your client base as a at a total of a 20 k per month pole is, that's probably your niche and you're ready to do the online training. And so then we got them to focus on accounting and then we created a program immediately. So we is when, as soon as we decided to focus on accounting, we didn't keep doing the done for you and then just focus on accounting. We kept all the done for you clients. We didn't get rid of them because it's good money coming in, but we just started like focusing not on adding more done for you clients or not on getting rid of the 50 percent that weren't accountants, but on creating an online program like a hybrid program that would, that was gonna help accountants get more clients through the methods he basically learned from doing done for you and some of the methods that we had taught them in optical and that's where it started. And within like within it was his history. His result was pretty ridiculous. So when I say that, when I tell you it is, it's definitely not the average. Right. But he, he did something like 100 grand in his first 30 days and then he got to like 300 grand a month in, in six months or something. And then it took them about a year and a half to get a year and a half or two. Like what are we now? We're nine to January 2019. If he stayed in 17 years. So in a year and a half he was making a million dollars a month and he started in a position three grand per month, less than you on Jan fifth 17. So join will curse below. It says I'm at 12 to 13 k per month. I help home service companies, get more customers with online marketing. I've been at at 13 years. I'm strongly considering to join uplevel, but my biggest worry is that most of these local business owners won't even know the difference between Seo and paid ads. They alone know if they even have a website. Most are not tech savvy at all. My ultimate goal is to help local service companies grow with online marketing. I'm ready to move to from done for you to video courses. Even more reason to get the video courses going with a large number of local business owners that don't have a quote. Yeah. So this is a classic one, just because these business owners have local business, just because these local business owners aren't tech savvy, don't even know if they have a website and don't even know what Seo and digital marketing is, does not mean that they should never learn it or care about it. Right? Like for example, if, if I'm like fat and unhealthy and wheezing and I don't know what nutrition is or health or exercises, that doesn't mean that I should not learn it, right? If somebody has a problem and they don't want to have that problem and they don't know the thing they need to know to solve their problem, didn't they have to learn the fucking thing? Otherwise they can just deal with the problem and ultimately their problem would mean their business fails or in my fat wheezing persons and are probably die. Right? So that's what I mean by that. If I, if you didn't understand their point was the fact that they don't understand digital marketing and don't know if they have a website or not, probably is the main reason why their business is failing and struggling. So it doesn't mean they should continue that pattern of behavior, it means that they should probably change it and I think a course is a great idea because you can never really solved the problem being unaware of something and just hiring outside contractors, the people who are totally unaware of something and hire contractors with the thought, the Nice thought that they might do what they say they're going to do. That person always get screwed, right? If you are not aware of what the work that people are doing, you wouldn't be able to fact check them. You won't be able to hire good ones and you'll get screwed. You need to know what's going on to even hire and maintain relationships with contractors to do the work. And so I think it's a good idea. I think a course is needed and that you should join up label so that we can create it and get it out into the hands. Jane, near Seas, do you practice any martial arts? No, I.I could allocate time. I was. I was about to say I don't have any time, but time is a choice. Right? I chose not to allocate time to things like that. My number one focus is his business and will actually my number one focus is really is solving the global education problem through a business that end to do that. I need my full allocation of time and resources on it and I only do exercise and things because it keeps me healthy and if I'm healthy I can be to work on my business and so I don't do any hobbies or anything other than really this because it's. There's nothing I'd rather do, but I think martial arts is cool though. If I. If I had another. If I could run concurrent lifetimes then sure I might. I might do some martial arts almost. Let me say this. When doing market research, do we just purse and persistently seeing as many as we can as possible until we get at least 10 can the sessions with our niche. I thought of doing this again, but when I tried doing so in the past and trying to get them on a call, sending like 100. Some replied, but no one wants to do a phone call or apply to my followup messages. Yeah, it sounds like you're doing a quantity and water quality thing. I can tell you when it comes to talking to people, it's always the quality versus quantity thing. Right now. Don't mistake that is just obsessive. Really focusing on one person and they don't. They don't want to talk to you and you're getting all that attached to it and you'll become a rule needy. That's not what I mean. You want to. You want to talk to multiple people and message and follow up with multiple people, but focus on quality rather than quantity. Research the person you're about to send an email to for at least 10, 15, 20 minutes before you write an email because if you research, they work and see what they do and learn a little bit about them, then you'll be able to personalize your message and when you do that, then you're much more likely to get their attention because when they read your message, they're going to be like, oh, whoa. This person actually took the time to do that. It would be rude if I didn't even reply back. That's what you have to do and this is a good strategy too when you're trying to hire people. Like if you just try it, if you're trying to like miss a bunch of people that you want to hire and you just use a template message, all of them are going to ignore you, but if you take the time to look at their different profiles, like the twitter or the um, or the, what other profiles, their Linkedin, if they have a website or a blog and you can kind of see what they're interested in, learn more about their work and what they're like as people do some research, understand the person and then personalize the message and it, it works so damn well. It's not about, it's not a quantity game. It's a quality. Janice, Korean, cs. I wrote down my five. Okay. I already answered that Matt. He says, how can I ensure that I see your Saturday videos first thing? Yes. So you, they happened at the same time every, every weekend there, Saturdays at 3:00 PM til 5:00 PM eastern time. Is the time in New York, so put it in your calendar and then show up at that time Logan, Logan to facebook, go to the consulting accelerator group and it around the that time or within three minutes. Sometimes it takes a little bit of a delay before it shows to you. Then you'll see that it pops up and then you can join and a lot is just noticed that I made a mistake with my value video opt in custom conversion. I've entered in the landing page instead of the value video page, so I had a lot of folks optins. Now when I'm at Judgment Day using kpis into the latest ones, I can't track the value video optins and each to see which is a winner. What should I do? Well, what do you think you've got to do? You have to first of all, fix the problem and this is why I make a big deal about testing. Like you'll probably unlike a road like a robot that just won't shut up about testing. I'm like, did you taste it? Make sure you test it, test it, test it, test it, test it, and you can see why, because if you don't taste it, this stuff happens. So you've got to fix the problem. You have to delete that custom conversion, delete it, create a brand new one, make it the value video page, test it, make sure that the conversion pixel fires when you do the action, and then you're honestly going to have to delete all of the eds, delete all of the campaigns. You're going to have to flush out the whole account and start from scratch. Kind of sucks, but that's why I told you to do lots of testing because you can't get these things wrong. Can you please give some advice on how to find an amazing mentor? Um, like I think your, you should just focus. Forget about trying to find an amazing mentor and just focus on yourself and just am like getting starting your own business. If you want to start your own business, then you know you've got this course that shows you what to do. You need to pick a niche. You need to find a problem that the niche has. Then you need to find a solution to it. Come up with a prize. Make sure that it provides value, sell it to people, get clients, scale it, delivered light results to your clients. Get some testimonials, scale it up and reads along that journey. You are going to read some books. You might join some different courses and you might find some mentors along the way, but it's what you should do. You shouldn't just look for a mentor from day one because you don't even really know what you're looking for and you don't even really know how, like why you need one, so just get started and these things will happen for you at the right time. Now these days saying, when the student is ready, the teacher appears. That's pretty much true. Like throughout my entire journey so far, whenever I'm in a little such like a different situation and I'm stuck and I need some help and I need some guidance once I can clearly define exactly what I'm looking for, it's like boom. The person just appears not like. It's not like they'd pop out of the wall or something, but they. It's just so clear who the person is because I know what the problem is and then I can immediately identify who that person is and then it's relevant and then I can learn from them and so that's what I'd recommend. Just focus on yourself and your own journey and at these, at the right times, these different mentors will will appear. I'm also me, see how do we become more patient. I always want things fast, but reality always makes things a longer, harder and more work than expected. Yes. So that's, that's what happens to everyone by the way. And the only way to become more patient is to put up with it and keep going. Like everyone wants at five past that. The people who just enjoy it, but the people who keep searching for it fast navigators because they try a million different things thinking I need to get this thing fast, I need to get it fast. And then when they don't get it fast, they give up and start something new and they're like, I want to get this thing fast. They give up, start something new, I want to get this thing fast. It never ends. You can't get anything fast. Like the thing that you're looking for like that it doesn't exist. So you'll just, you'll spend your whole life chasing a dragon. And then the person who just wanted the things fast didn't get them fast, but we'll get the thing and then a lot of the thing while the other person won't get anything. So that's just the reality of it. You've just got to view it like that. And then just be like, do I want to be an idiot and lose or do I want to just put up with it? And when Casey is, is do you take lantz some lunch breaks during the day? Besides do you take some breaks during the day? Besides lunch breaks? When and for what? So the only, the only breaks I, they only break. That's really scheduled as lunch at 12:00 for 30 minutes. Thirty minutes it goes 12 to 1230, but is the only like scheduled break. But then what happens naturally is throughout the day, you know if I, if I need to go to the bathroom or just go to the bathroom and typically I would say it might happen every, it's not scheduled so don't think you have to schedule anything else in. But I would say maybe every, every hour, every two hours or sometimes if I'm really in the zone, maybe every three hours I'll just need to go to the bathroom or I need to get a new lacroix and so typically if I'm out of Lacroix I'll get up and go get one and it's only a small little micro bio break like couple of minutes or if I need to go to the bathroom. And then I also like light some incense every now and then typically I bundle these things like, oh, get up, go to the bathroom, grab a and linesmen scenes and then get back to work. They're just small little micro breaks that occur naturally, but scheduled breaks or breaks that are greater than a five minutes. I don't have those kcse is how to figure out the solution for your niche the most effectively to clearly define the problem seriously. Like once you have actually clean it cleanly and articulately defined the problem, like written it down almost in a damn mathematical formula, right? Then the solution is pretty much already there. What's the problem is defined clearly the solution is pretty much steering you in the face. So to answer your question, how do you figure out the solution for your niche? The most effectively define the problem the best way better than anyone else. Then the solution will pretty much appear. Magnus boasts is when do your for vacation, when you do your four vacations every year how does it work? Is it seven days completely without work, meditation, workout, et Cetera? Yeah. So typically it's, it's like five, five to seven days roughly around that 70 days. And it's completely without work. I'm not doing any work. I won't check my emails, I'll turn my email autoresponder thing on, right? Like, and I don't do not even check them once I, nobody calls me. I don't even see any text. I never check social media, I don't do anything, I truly don't do any work, nothing, not even checking on things. And I briefed my team before I go away. I'm not going to be what only call me if there's an emergency and then I don't do any work and I don't think about work or I think if I come up with ideas or things, but I'm not like, I'm not thinking about work or worried or anxious or anything thing like that. And then I do work out but not as intensely. So like if I'm away for seven days, I'll probably only do like two workouts to be honest. Um, because it's, it's more of a, it's more of a holiday and relaxing. I find seven days without working out isn't, I don't like that. So I'll work out like at least twice. Um, and then if there, there's no gym, I'll just have to do push ups or pull ups or something like that, uh, or go for a run or something to do it. It's not perfect and I don't do my meditation, but that's only because it's just, yeah, it's just a break. I do my meditation every single day. Other than that, so I mean if I was extremely disciplined, I'd probably do it on my break too, but most of the time I don't. Cassius says, how do you distinguish the most important tasks? How do you prioritize them? So you want to look at what your goal is, so you want to define one, what is my ultimate goal? Then you want to look at what action is most likely to help me achieve that goal, and if you come up with five actions, list all five actions and then right grade them like from one to 10, which one is most likely to help you achieve that goal and then take the action that is most likely to help you achieve your goal. That's your priority. Debbie glazing. This is my niches, wellness programs for small businesses and still putting the program together in a very positive feedback. Here's a small business expo in May and I have been approached to be an exhibitor. Should I go for it even though I have not technically launched the program yet, or is it too early in the process? It early in the game if you get invited to do something like that or just go do it and see what happens. Because there's not much downside and they could be some upside and so I'll just go do it and see what happens. It doesn't matter if you don't have the program yet, you could just tell them straight up, look, I don't have this program yet. I'm still working on it. I'm about 50, 60 percent complete, but show of hands, who here would be interested in this thing that I'm working on when it's ready? And then you can gauge interest and talk to some people, get some feedback during the breaks. I think it's, I think it's worthwhile. Julian wage humans said, what's the best thing you ever did in terms of designing your environment for success? It was moving countries. So I used to live in Auckland, New Zealand, and then I decided to move to New York. That was the best thing I ever did in terms of changing my environment. Why? Because one is, it just changes everything. Like I lived in New Zealand for like 26 years of my life, so I, that was where I, I had all of my habits and my identity and friends and routines and rituals, all very well defined in that place and my friends were friends and things acquired from before I had started doing entrepreneurship and stuff. So I'll interests weren't in alignment like they liked watching sports, they liked drinking beer and they like going to parties and things and, and, and I like doing those things too but although not really watching sport but the other ones and then Then I got into entrepreneurship and those things were kind of a huge distraction and quite destructive for, for business. And I could never really. I never really figured out how to break it. I bet you I could if I had stronger willpower or something or a weakness, but I, I couldn't when I was trying. Um, and then when I moved it just disappeared because there was like, I didn't know anyone. There was no habits. I stopped drinking pretty much immediately. I stopped going to parties and I started getting way healthier. I started getting smarter and I started just my results just mean bomb up like this. And so honestly one of the best ways to change yourself and change your life to change your environment and if you want a radical change, make a radical change. So I just thought America is probably the biggest country in the world where you can do business because it's got. I mean it just is. If you just look at it over it's history, it's the beast. And so it was way bigger than New Zealand already. Most of my customers were coming from America. Even though I was in New Zealand, I was like, all right, I'm going to go to America. And I was like, all right, if I'm going to taste myself, may as well go straight to the biggest damn city with the harshest. Like, just go right to the hard, go right to the top. Don't try and go these stepping stones along the way, so I just went and strike from Oakland, which is a tiny place to Manhattan and that that changed me a lot and it was. I definitely wouldn't be here without doing that. So if anyone has these bad habits that they can't seem to shake or groups of friends that kind of holding them back. Moving is a really, really, really powerful thing to do. It's kind of extreme, but you kind of go to play with extreme to get extreme results fled. His love see is I'm in the Loi in Ich currently in the organic outreach stage and the moment I'm filming the vsl, should I link my vsl at the end of my email before suggesting for a strategy session? I Dunno honestly, don't know like you could taste it. I mean I tell people not to because of. I just think the chances of someone doing that at quite low. But one thing that I know it happens more naturally is if you're emailing people from your. I tell you to sit up at Google apps account. So like they'd say your, your with your, let's say your name is, your name is a slub linen, right. So if you had the domain name is Vladislav, Lynda Dot com, then you should create a Google apps account and then your email would be like let us love at, let us love Lynda Dot Com. So when you've seen someone an email, people are generally pretty curious. They can see what email address you sent them an email from. People typically look at the domain at the end of the email to see if it's a company or what. And then if they see that domain name there, then they can go to that domain name and when they go to that domain name they'll find your website and then they find a little bit more about you and then they can find your value video that way. And it has quite a like that's how I thought through the strategy that I designed for you. And so I don't think you have to be as blatant and put it in the bottom of the email. But I don't know if that would actually do a better or worse. You could try it out, test it. How much time do you schedule for planning annually? Monthly, weekly, daily. When does it happen and when you reviewed. So it kind of happens fluid. Right. So it's not like this is all scheduled out from the start of the year, but when it comes to at the end of the year, around that time I'll typically think about planning the next year for like probably two days. Just kind of thinking about things and thinking what's most important and are reflecting on the previous year, two days and then monthly at pretty much at the end of each month. I'll spend probably one to two hours kind of thinking about how to best plan the next month. And then weekly it would probably be only about only about an hour or something. And in daily it, it only takes about 30 minutes at the end of each day. So at 9:00 every day I plan tomorrow, today it goes from nine to 9:30 and I'm planning tomorrow and I keep doing that every day. And so when I go to plan my week, it's kind of already, there's a lot of it already planned and same when I go to plan my months and things. It's how I do it. The only one you really need to schedule every day, to be honest, is the only one you actually need to schedule an elevator fixed block of time to is planning tomorrow today. That should be there should occur at the end of your work day every single day, and it should take roughly 15 to 30 minutes. If it takes you longer than 30, you had done it wrong. If you can do it in less than 15, you're probably doing it wrong, 15 to 30. And if you do it any other time other than the end of the day, and if you're planning any other day other than tomorrow occurring from the standpoint of today, then you're doing it wrong. Almost Lindsey's have successfully moved out of my parents' house, got an eight to six sales job at the side, and only have two months worth of living expenses to live on my own. Everyone thought I made a rash decision, but I did it with the intention of making things more urgent so that I can take things more seriously. Do you have any tips on how to. How do I make it through this urgent slash pressuring situation? Yeah, just just do it. Like focus on finding a niche, finding a problem, solving that problem, selling it to people, getting clients. That's it. And then just focus, work hard, focus and make sure you're not getting distracted and then who cares about what anyone else thinks, you know, like I would always care a lot when I started about what other people thought, but you know, then I realized that the most people there they like didn't, didn't, didn't I call them like normal people or civilians. It's kind of like you mentioned if you were in the army or something and you're quite used to being a soldier in being in combat and then you come into these new towns and these, all of these civilians there and civilians are very different people from soldiers and that's kind of what happens when you become an entrepreneur. It's like the civilians just don't quite understand and their opinion doesn't really. You don't really value it too much and so because they don't really understand, so if someone doesn't understand then they their opinion is kind of invalid and so I wouldn't care about what anyone thinks is civilians and I would focus on yourself and stay on task. Don't get distracted, don't be lazy and focus on finding a niche, solving a problem, getting clients. You'll be good. Kcse is what are your top five pieces of advice when dealing with distraction? Oh, I love these. I don't know if these are in order because you're making me just come up with them on the spot, but number one would be number one would have to be like delete all the apps on your phone, all of them. Get rid of them in and whatever you do, don't have any social media apps on your phone. You're asking for trouble and that one decision to have the social media apps on your phone is making you poor. Alright, so get rid of those. Seeking one would be stop using social media like now that it's off your phone, don't go on it on your damn computer to social media is big. Get rid of all that shit and then stop being so like social. Most humans are just social lunatics like they always messaging each other, calling each other, texting each other, emailing each other, watching each other, seeing what others are doing, liking things. It's like God say, just leave the other people alone. Stop following other people and just focused on your own life. And so getting rid of a lot of that social crap, it's pretty good. Food is another big one. So most people waste so much time with food, get meals delivered daily, don't cook anything, don't buy groceries, don't do any of that. Um, where are we at? We're at four. Five is like your bad habits. So if you drink alcohol, stop. If you go out and party, stop if your, if you've got, if you're in motion, motion is most of the time a waste too. So if you're driving and commuting to places, try to eliminate it. Most white movement is a huge waste most of the time when a human is in transit between two points like it's waste, so try to eliminate as much of that as possible and if you do those things, you'll be shitload more productive. I have an ecommerce business doing 10,000 euro or pound. I think there's pounds a month. I thought it made sense to consult related to ecommerce or ads, but the most compelling niche I have is helping people recover from arthritis with diet, but I feel I'm missing out not focusing more on tick. I think the one honestly, there's so many people in ecommerce, it's almost sickening, so I would focus on the the one that's cool and unique and interesting and you wouldn't have chosen it and nice it was. It means something to you. So the arthritis with Diet. That one sounds cool. I'd focus on that. And because you like digital marketing and technology, it just. It doesn't mean that because you're doing this arthritis thing that you don't get to play with it. You get to years marketing and technology and all of that stuff as a tool to help you scale your business. That's helping people with arthritis and diet, right? You still get to play with it. You just don't have to be working on a niche to do with that thing. So do that. Cool. Well, we're at the end of our time now, so like I said, these q and a calls, they happen pretty much every single Saturday and they go from 3:00 PM to 5:00 PM eastern time as the time and then in New York. And if you somehow haven't learned that by now, write it down, put it in your calendar, make it repeat every Saturday so you know, and if you didn't get a chance to ask a question on here and get it answered, then just show up on time. If you show up on time, you get to ask like 10 plus questions like many people did and the recording of this will just appear in the facebook group like couple of minutes after the scenes. And if you guys liked this, if you thought it was valuable, if you, if you enjoyed it, just click that like button. Give me some feedback. And while you're doing that, I'll tell you if we've got a QA happening next, next week, what are we? Twenty six next week. Notice consultant. My war map calendar. Yep. So next weekend is the 26. Saturday the 26th of January and we will be doing a q and a on that day. So I put it in your calendar. Saturday 26. Oh, 3:00 PM. 12. Five PM eastern time. There will be a q and a call. So thanks everyone for attending. Hope you enjoyed it. Have a good weekend. Day more productive and get some clients.