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Consulting Accelerator Livestream Q&A 01/12/19

Consulting Accelerator Livestream Q&A 01/12/19

Summary


Consulting Accelerator livestream Q&A call recording from January 12th, 2019. 

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Transcript / MP3

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Awesome. Well, if it's your first time on one of these course, welcome. How they go is I do one of them almost every Saturday and they go from 3:00 PM until 5:00 PM and that's eastern time the time in New York. So we go for two hours and they happen every Saturday at the same time. So you can put it in your calendar to repeat. And how they work is you basically just ask a question in the comment box and then I go through one by one in the order that they asked and we just do q and a. It seems to be the most interactive thing that also adds the most value. Uh, so let's get started. Mauricio [inaudible] says, how do you identify personality types? What works for you? Well, there's lots of different personality tests and I guess it depends what you're trying to assess the person on because different tastes like different tools for different jobs, right? But the one most universal personality test that I use and I refer to all the time and I can pretty much do it in my head off by heart because it's simple, is the Myers Briggs test and if you haven't done it, Google it, Myers Briggs test is free to do it. It will take about five, 10 minutes and it gives you a full liter output. So this is only 16 possible combinations and you can memorize them all and then you get to understand all of them and there's different types of personalities that a basis suited or worse suited for particular things. For example, if someone's going to be dealing with data and analysis or if you're hiring a software programmer who's going to be writing code, you probably don't want to hire an f type of feeling type extrovert, right? Because it's going to be torture. And the same thing as if hiring someone who's going to have to deal with people all the time and is going to be doing like an office manager or an hr manager or or community manager. You probably don't want an introverted type person because you know, it's not just, it's. There's no right or wrong personality type. There's just basis suited personality types for particular roles. And so I like Myers Briggs. Yes. Elena says, I have multiple existing brands with existing websites and facebook pages selling organically for several years. How would you set up facebook ads manager account for multiple brands with multiple websites? Does each brand need its own account? Will I'll use my own page for facebook ads for each brand. Okay. So with this, I would start with one thing at a time. I would choose the one brand that's selling best organically and then I would use that one brand's facebook page and I would set up the account and the anode Adverti I would get that one profitable first. Once that one's profitable, I would sit up and another one for the next most profitable one and then add more as you go, but don't try and do all of them at one time. It'll be pretty much impossible. You want to use, you probably want to use the different facebook fan pages for the different brands if they already exist, if they already exist, you might as well use them. If they don't exist then there's no point in creating them. Um, and does each brand need its own account? Not, not really. Each brand will is complex because you have multiple domain names, multiple websites. So let me think. You definitely want to start one at a time and then you want to, you're going to have to sit up. Could you use one conversion pixel for multiple different things if all of these different. This is a column, this is like a complexity issue. So if all of these different brands have different websites and different shopping carts and different like billing systems and things, then you really need to sit up a different. Although you know, I need more information here because if all of these things have a lot in common, for example, if one customer of one brand is highly likely to be a customer of another brand, then you could just use one eight account and one pixel and then you could do your partitioning by campaigns, so you could have like brand a as like a as a campaign brand B as a campaign using one pixel with different custom conversions and using the respect of different fan pages. That is if there is overlap, if they are complete, if none of them are going to ever buy anything from other ones, then you probably want to segment out different pixels for each brand and then you'd probably want to use a different ad account for each brand. That's a nightmare. I, like I said, start with one and get one working first because it's very hard to do multiple things at the same time. John would say is after your success with snap inspect, why did you still want to do consulting? Yeah, so how it started is I did. What was the exact sequencing. Hold on one second, I'm just going to let this out. So the exact sequencing of it would be I started out doing my first business ever was this, um, this website called promote yourself and it failed and then I did this office lunch delivery business and failed and will that actually made it a little bit of money but it had problems so it's still kind of failed. And then the third business I started with snap inspect and that one is when I learned how to validate that the market actually had a problem and then I was actually solving a solution. And so the market was the property inspection on the property management market. So property managers and home inspectors and you know, they, they did inspections using a clipboard, pen and paper and things like that. And it was very manual and tedious and time consuming and they wanted an APP. And so I built. We built an APP, but while we were building snap inspect, it was a software company were to build a web application. We had to build a billing system and then it had a mobile apps, native mobile apps for android and Ios and ipad and it was a lot of work and we needed to make money to one pay for developers and to just to like live. And so I started. I was doing like consulting on the side of it and by consulting I mean I was selling websites to local businesses and then that evolved into doing ad words and facebook ads and funnels and landing pages for local businesses. And then that evolved in it to creating a course that. Cause then a lot of people. Then we launched snap, snap inspect was successful and we got customers and it was making money and it was growing. And then I did an interview on mixergy saying how I had funded my development of snap inspect using money that I generated from consulting in selling websites. And in a bunch of people emailed me and they wanted to know. They had sas businesses and they wanted to know how they could make money to fund the assess business by doing consultant. And so then I created this course called cashflow consulting that literally the it taught people who add assess business, how to generate income by selling websites and digital marketing retainers, so local businesses for the sole purpose of making money to then invest in the SAS business. That's how it started. And then what happened is very quickly I realized that my course sales, we're well exceeding my sales and the growth of snap and speak the SAS business. But also I was just more passionate about it. I didn't really like the property management market at all. I had no real. I actually didn't like it. I wasn't interested in it in any way, shape or form. But when it came to creating courses and teaching entrepreneurs how to do things like I really enjoyed that. And so when I realized that one, I enjoyed it way more into that, it was way more profitable and growing way faster and therefore had more potential. I decided to go all in on the course business and I sold my share of snap and to which was the majority shit to my business partner who is a software engineer. And it still exists, it snap and speak.com. The company still exists and people still use it and yeah, that's why Lewis says is from all the same. I coach software developers helping them to land a job. My case study has taken a long time, so we need advice on how to charge of coaching. Takes longer than expected. I don't really understand this question. You say my case study has taken a long time, so any advice on how to charge of coaching takes longer than expected? I have no idea what you mean. You got to be more specific. Joe would seize in recruitment. It's hard to generate solid leads if you don't have candidates who are available. Yes. It's tough to find candidates with conviction if you don't have a solid client commitment to hire them. How do you find the balance between the two? Like so I can tell you that because I live in this world everyday and I interviewed like four or five engineers every day. It's like what takes up most of my time and I can tell you that there are so many companies that would pay a ton of money to, to recruit if they could find them and talented software engineer. The problem is that there's not many talented software engineers. The very rear is scarce and they're very choosy with where they work. You know, they're not going to work at someplace that's crap and they don't get to work with a place that has shitty team members and so, you know, you, you just hit. If I was you just really get to know the engineer community, go to like some of the, uh, like meetups and really start to understand them and their point of view in this side and then understand the other side and then just be a mechanism that connects the two and consolidates the two. Shane says, when you were helping plumbers, how much were you earning? Be Great to hear the detail on how you got there, to starting consulting.com. I'd love to hear more about your transition periods and how it'll wait for you and also how you ended up collaborating with time and how that was. Yeah, so back when I was doing a digital marketing for plumbers, mostly when I was dealing with plumbers, it was mostly Google ad words and sometimes we'd do their site as well and I was charging around two and a half to three and a half thousand dollars per month for ad words. And if we did this site it would be like five grand a month. We also had some Seo packages to, uh, but I would say the majority of our money came from the Edwards and we grew that up to like with, with plumbers only. So if you're just asking me with plumbers only I think I had at Max 15 plumbing clients, so that would be like 30, $40,000 a month. And then with all different clients you could, I could grow that business up to about 60 grand a month before it started to face like limits. Julian wage menzies. Sam, can you speak about the importance of having a routine and sticking to it? I find it very hard. Yeah. You. You just have to be more disciplined. Well, if you want to stick to a routine and then you don't stick to a routine, then you have some issues and those issues you have to fix because your, your kind of your mind and your whole system is like out of integrity. It's like you say you're going to do something to yourself and then you don't do it right and you chose to. There's nothing else that's interfering with this. It's just that you have a conflict inside you. You wanted to do something, but then when it comes down to what you don't do it, so you just have to be more disciplined and you have to try harder and you have to practice. Magnus both Henson says, would you say medium sized tech companies tend to 100 people is a good niche or is it to a board on error? I'd probably say that there is a bit too broad because you take companies that could be like a modem company or it could be like, you know, a, a hardware company or it could be a SAS company. I mean you need to get more specific with tick, like everything's take these days. Shane Heinz's is, you mentioned consulting. That common is registered in Ireland. Do you pave it or? My prices include Vat at 23 percent. Yeah, so because consulting.com is in Ireland. Then all sales that are in the European Union doing curve that and I think we pay like a. here's the thing you can do where you pay a flat rate of like 20 percent or something and for all of the different regions because these different regions, but yeah, if you're in, if you're in the EU and you sell to a customer within the eight years years, inkers vet, it's just how it works. My role is I'm a mindset coach right now. I'm helping high achievers and top performance launch daydreams in 60 days or less. Cool. Well, there's no question there, but sounds like you're doing something good as they can you say is, would you price your one on one coaching offer at a discounted price until obtaining proof of concept? If so, what do you think a fair price would be? I have no idea what you do. So you know, price is based on the problem that you're solving and the value of the solution when the client has achieved it and then you just want to price it at a price that seems fair. So without, without you giving me any information. I mean I, I can't tell you just a price. You have to do this yourself. Dove on it says how has consulting accelerated are. You said ca and I thought they've been consulting accelerator a. You Mean California? How's California going? It's going good. We just live ca to move to tx. Tasting. My message is too scary or make customer dismiss it. I don't understand that. I helped save a sys those career by eliminating the networks. Greatest security threat. Employee manage passwords. Oh, is this too scary or make customer dismiss it? I help. Yeah. No, I think there's a good message. You just have to try it now. You know the message seems clear, but ultimately my opinion isn't that important because I'm not one of these people. I don't face this problem. I don't think about this thing. So the true test is you have to try it out on that market and see how it goes. Julian Edelman says, can you speak about self discipline? How do you learn it? Can you recommend any book about it? You, you, you know, you already know what it is. You don't really need to read a book about it because it's self discipline is when you say to yourself and you think to yourself, I'm going to do this thing, and then you don't, and so it's. It means that you're lying to yourself all the time. If you don't have self discipline, but when you say you're going to do something and you do it, no matter what, that's when you start to have self discipline. No matter what pops up, no matter if you're tired or you're sad or it gets, it's harder than you thought or it takes longer than you thought, you'd just do it and it just takes practice. If you're brand new to this, then you know your emotions are going to be running riot and you have to just keep practicing. Alexandra C, my niche is helping photographers, getting more clients with predictability and consistency through facebook ads. Done for you service. I'm currently doing the 30 day attack and I won my first client through offering one month free trial. My question is, should I only focus on getting. Oh, the question flew past. Sorry about that. You'll have to ask it in timber lane says, how much focus is too much focus for balancing success and optimal wellbeing? Um, you know, you, it's pretty easy because you can't focus when you start to get burnt out. Right? Like, as soon as you get tired, your focus kind of goes, like at the end of a long day of work, my focus is not very good at all. It's almost pointless me trying to continue working because I just, I just think I'm like, all right, I'm going to do this thing and I forget about doing that thing and I'm like, okay, I'm obviously very tired. I need to go and race now and so that's when I naturally resist you. You, I think pretty much every single person in this group is far, far, far away from optimal focus. Like, you know, most people in here will be neurotic, distracted and relentless in basically doing things that aren't what they should be doing. And so, you know, you don't really need to worry about having too much focus there. It's going to take years and so just keep going on it, keep trying how to, how to hide a Cape Cape, working on focusing, um, and keep increasing the intensity and you probably won't reach that point where it gets too much for a, for a long time. So I wouldn't worry about it. Joseph Newton says I'm in year 11 and really hating school. Do you have any tips for getting through it? Um, yeah. Well, I mean you can just choose. You can do something fun like outside of school, so you could start your own business and all, you could start reading books and then you know, then you're just kind of going to school. You're just physically there, but in your mind you're thinking about something else. Alright. Christine Armstrong, your question is a bit too long. I'm just going to paraphrase. It actually is going to fly past too quick. You need to make when when you guys ask questions, you've got to make them short and concise. Like if they are long, I'm not going to answer them. Now rufina says that she has a wedding rental in San Diego and then my question is which online avenues should I focus on for advertising to brides and grooms, facebook, instagram, pinterest, google funnels, et Cetera, so that I can fully focus on mask during these specific and avenues than sell my services to others. Okay, so I think facebook is going to be a pretty easy one because there's so many people on facebook. Facebook is also a visual. You can use images and it's quite easy to target people who are engaged or you know, in the, in the market for wedding sort of stuff and you can also target and instagram through facebook too. So I would try that. I would start with that. Sean. Some says in this interview it says you started out doing websites. Yeah. That, that would be. I mean the first thing I ever did was actually there's this company called promote yourself and then it was this office lunch delivery business and then I started snapping speaks and then to make money to fund the snap inspect. I sold websites. So yeah, that's kind of how it happened. But sometimes when I tell the story I have to pass it down a little bit because otherwise it's just too long. Marianne says the problem is that I don't have any experience and I don't know how to start with facebook ads in order to bring him customers online. Any advice? Yeah, just go through the course, go through the facebook ads training and it will tell you what to do. Jared, your questions too long coke or says my girlfriend wants to be a consultant but don't understand English. I know your vision is to educate every human on earth. Do you plan to do it in French as sooner? Uh, I think eventually we will have these in different languages, but I wouldn't wait for that. Like I have no idea when that will happen and I wouldn't recommend waiting for it. So Andre Command her too, like get the transcripts kind of translated into a different language or just learn another way because it's not worth her just waiting on me to do that because there might be a long time. Joe, I would say some schools have personal development, say successful people tend to have higher sexual urges then others. What's your view on this? I don't even a view on that. I think is kind of irrelevant. Like successful people typically just do the work and they don't stop doing the work until they've achieved the goal. That's basically it. Like all the other stuff is just gossip and nonsense. Really kcse is how to combine a regular job in fulfilling the accelerator program. What tips would you give in such a situation? Yeah, well it's. You've got to be disciplined and I've recommended that you asked this question in the consulting accelerator facebook group because other people will be able to tell you how they did it. Now I'm not in that situation, so my advice probably won't be as good as some other people's advice. That's why I recommend you do that, but what I would do is I would look at my day and be like, when do I have to start? When can I finish? And then window. I have to go to sleep window. I have to wake up in the morning and then what other jobs do I have to do and then look at all your available time and then I would just figure out when you're going to do it. So like you know, it might be your wake up at 5:00 AM in the morning and you don't have to be at work until nine. Well you've got some time near or it might be you get home at like six and then you work on your business to midnight or something. You need to figure out when you're going to fit it in because if you don't schedule it and if you don't plan it, it just won't get done. Yulaina says, what is the best way to s attain a fractal pattern of niche offer result in a business that has been selling courses organically for several years, mostly via word of mouth. I'm thinking to do niche research with a sample of 30 existing customers instead of trying to do a brand new niche research, what would you do? Yep. I think you've got the right idea. Find some of your like most valuable customers, repeat purchase customers, find them in a list of them and then do some. Asked him some questions and talk to them and get to get in their mind and understand. Then Frank Lopez says, I'm in the middle of. Actually, this question's about to disappear, frank, for acs. When I provide facebook ads for my overseas clients, would you advise that I use a vpn to access the country ip address so I can set the whole thing up for them or should I advise them to set up their business manager? You don't use a vpn and access their account that facebook can detect if you're using a vpn, so a, you have to get them to set up a business manager and then air do you to the business manager and then when you're accessing your account, make sure you always use the business manager that is a like a mandatory role and then you don't even really need a vpn. It would tank. Sees any advice when it comes to creating names for your online programs. Yeah, I mean you just kind of sit down and just start writing out some names. Just brainstorm and then you know, it kind of comes to you. All right, this one's good, but don't, don't spend too much time on it. Like it's not that important. Alex Freeman says, does consulting.com have a physical office? If so, is it located in Nyc or Ireland? So these two different companies, these consulting dot Com r and D, which is in Ireland and it's in Ireland physically and with, with employees and and all of that. And then is a different company called consulting dot Com Inc, and that's in a New York, but when we just moved over to la now. So they're two separate companies. Alex cells is. I've already answered this one. No, I didn't actually. So my niche is helping photographers get more clients with predictability and consistency through facebook ads. Done for you service. I'm currently doing the 30 day attack one might this client through offering one month free trial. This looks very similar being. Yeah, I'm pretty sure I asked. I answered that question. Frank Lopez is. I'm in the middle of choosing a niche between delivering it services or building a freelance sites like top talent or upwork. Being that I'm in the ca course, can these two niches be developed by offering done for you services? Well, are these niches a little complex for done for you? Yeah, so I would start with Don Theo and really thoroughly understand that market. You know the. The beauty of done for you is that if you really look at a lot of the best products in the world, they all started the entrepreneurial ways. Gets the idea from the real world environment, for example, like a. let me give you a product that you'd probably use all the time. Okay, so slack, so slack is a pretty. Slack is a pretty popular tool, right? And slack came about because the company was building a video game, so they're actually building a video game. That's what they were doing, but they found that the communication with different team members, it sucked with email. So they built this little internal tool purely just for the game company to talk to each other and in the game company actually started to not succeed and then they realized that by accident they had created this thing that was really powerful called slack nets that became slack. So by doing done for you and experiencing the problem yourself and getting to know it intimately, you're best equipped to like create a solution. And this goes, if you're making a course, it's best to do, done for you first. Then you know what should be in the course and you. If you're going to do anything, it's best to thoroughly understand the thing and submerge yourself in it. First, before going and doing like a product or a course, you want to do the done for you thing first Joe. Hi, Carla says I partnered with a back pain specialist. He has the dental field experience and expertise. So I have lead to marketing and business passion and skills. I also have a background in health business. We're creating online, done with you product and then plan to go for online program. Do you see this kind of business partnership Bible as a viable option or should I concentrate on something? I can stop myself. It's your decision. Like all I would say is never partner with someone in lease your unless you're absolutely sure because you know, it's Kinda like you're marrying someone and you really want to know that. Like you're both all end. The worst thing that can happen with a partnership is that the other person isn't all in like they start, you know, not working as hard or they start not caring as much and then that sucks. So make sure that they are definitely all in and that you want to work with them and you like them before. Before doing that Magennis pros and cons by picking Beta b slash b, two C as an edge. I'm in day three. Um, so really you don't think about it like that. I just think about the niche and the problem, forget about bdb. Forget about B to c. it's all just, you know, p to p like people to people. The other stuff doesn't really make a lot of sense. Jolie Franco says, is linkedin the best place for doctor clients? If not, we're, um, you could try linkedin and then see how it goes. But ultimately you have to figure this stuff out for your own, for yourself. Because I've never really sold to doctor clients. Kelly says, have you ever had plastic surgery? No. That's an interesting question. Anthony Turnbull says, how long are you planning on growing? You'll hear men been, um, I don't know yet. It just depends what happens. Just kind of growing it and growing it. And then I'm just gonna see what, what it looks like. It might look horrific and then I'll just get a cut or I might like it, but you'll get to see it weekly on these calls. Vicky says, I was wondering whether you knew how to get how to reach out to people on Youtube. Most of my niche hangs out there and I'm struggling to find them via google. Well, it depends if you're talking about youtube channels because if you. If it's a person who has a channel, then it should be pretty easy. You can go to their about page and google them and you can probably find them, but if you're talking about people who are on youtube but you can't identify their own, their profile, their identity, that's very hard. Fannie says, I'm currently using an animation for my value. Oh, sorry. That question's gone. I can see there's a bunch of people just asking the same question again and again, and if you. If you spam it like that, then I'll kick you off. So don't do that. It makes it pretty much impossible for me to go through these questions because they just fly by too fast. Marion says, any advice about the GDPR law, I'm in week five and building my funnel while I focused on just building your funnel first before you start worrying about the Gdpr law and then once you go to church, I mean you can read a few articles about it, but generally you'll fine the only time there's an issue is if you're in the United States and your marketing into Europe because then it's going across borders and things. Just read some read up on it online like I can't give you a full, a full explanation of what to do on this video with a simple question. Coliseum is how do you overcome self doubt and negative thoughts through action? I just get to work and then generally when I don't believe I'm going to be able to achieve something and then I try really hard and I achieve it well then it changes. Now I believe now I believe I can because I did it, so it's just action. Persistence and consistency. Over time. Tim or announced is any tips for real estate agents, niches, luxury sellers that live on a lake. Did that question I. it's so I don't even know what to do with their question. You need to ask me like a proper specific question. Frank Lopez says, frank, you're outta here. You just asking the same damn question. Layla says, what is the strategy when we have reached 10 k, do we keep doing what we did or is there anything we can start implementing to scale faster? Yeah, you just keep doing what you did because it worked that you try to do more of what worked best and less of what worked or didn't work at all, so it's a continuous optimization cycle like put, put simply, we're just doing more of what works, less of what didn't and if multiple things worked, what worked best do more of that and it's just endless. It just keeps going around and around and around and we just get bitter, bitter, bitter, bitter, bitter. You can also start working harder and longer and then you can also use other people to help you so that you can take more action. It's, that's how you scale. Frank. I'm Neva answering any of your questions over again. Congratulations. Can I see us? Is, can you recommend some books on the art of asking questions? Well, you can ask Frank. That's how you don't do it. I am trying to interview my niche to get to know them better and I would like to get some advice on how to ask the right questions. I asked this question earlier in the comments, however, I did not hear you answering that. Not sure if I missed it. So what makes a good question is, first of all, it's very clear and you don't double, you know, you don't like stack your questions. So, you know, one question should only ask one thing. So how do you do this? You don't say, how do you do this and also this and also there. And also have you thought about that? Like there's not a good question. Also don't ask like what? Uh, what are your thoughts on it like that? It's just so open ended and broad. You want to ask specific things that have one answer and then as soon as you ask it, you want to be silent and you want to wait for the other person to fully answer it. And then sometimes the next question will be a followup question to that and a great question to ask after you've asked someone a question and heard their response is why? Because then you can go down and understand the deeper why behind things and then you can ask why again and then why again and again, and you can start to uncover some things that are interesting. The key is to don't don't like double load or double barrel your questions. You just want to have one at a time because otherwise it's very hard for the other person to answer it properly and they get convoluted and specificity and clarity is important too. Rufina, as is. Thank you for your answer. My follow up question is I am booking strategy sessions and I want my offer to be clear. Should I offer wedding vendors are done for you service where I charge one and a half grand per month to run the facebook and instagram ads? My question is gone. Alright, give me a moment. I'm actually going to fully kick Frank Lopez of the entire group now. So he's not good from answering questions. He's banned from the group. Hmm. All right. Frank done. I have auto glass repair companies get windshield repairs, but I'm having trouble closing a sale. Any tips for a website build? Um, this is. I don't know what to do with that question. Like you got to ask me something specific, not just for any tips on a website build. I mean make it a go. Make a good website. What's a good website? You can google that and it will tell you, you know, it should just be simple, clear, readable. Should talk about the problem you're solving and it should talk about the benefits, why you're different from the other people should load reasonably fast and you know that there's a good website. Kelly says, uh, do you have stock in slack now? I don't fled. Vladislav says in the sales script training step 11. You say you have to describe what you do without being too specific or giving features, but how do you explain what you do? If it's all technical, like Google and facebook ads? Yeah, I mean that's easy. Like you can talk about facebook ads or Google adwords at a high level without getting into the detail of it. For example, you could say, well, what we will do is we will, uh, we will start by looking at, you know, all of your competitors and what keywords are working for them and what they're bidding on and also what those ads look like and what those landing pages look like and historically how that's gone. So we can kind of get a sense of what works and what doesn't. And then we will create a campaign based on those insights where we will target some specific keywords related to your markets and tent. And then we'll create some ads and then we'll create some landing pages and then we'll, we'll start testing and then when we start testing we'll be able to optimize that. And you know, we'll basically be taking traffic from Google search and then we'll be taking it to your website and then we'll be converting it into either like a sale or an appointment or a phone call. Whatever the mechanism is that the company uses. There's talking about it at a, at a high level without getting into the weeds and the detail of it. Frank for he says, my business is registered in my hometown in South Africa, but recently moved to Hong Kong. When I create my business manager, facebook detects my businesses. Registered address is different from my. I pay. What would you do? Yeah, well you need to clean that up. Like if you plan to live in Hong Kong for the foreseeable future, then you probably want to register a company in Hong Kong. You also probably want to get a bank account in Hong Kong and then a credit card that is associated with their bank account in Hong Kong and both their credit card and that bank account will be in Hong Kong and also associated with the Hong Kong company. Therefore then the Ip address will also be relating to Hong Kong and everything looks normal. You know, like you, you really need to have. Things can ruin because you know, facebook has a bunch of people on there that scam and do all sorts of stuff. Right. And facebook's under huge scrutiny from people all the time, like they're constantly getting, you know, they constantly in the press and they're getting hammered so they're going to tighten up the screws and really just, if anything looks suspicious, they just gonna kick kick you off and you really don't to avoid that, you've just got to make sure that you don't look suspicious and I can tell you that having a company registered in Africa and you're using a bank account and a credit card relating to Africa from a Hong Kong Ip address that looks suspicious really. And you have to make sure that you just, you know, you have everything in one spot. If you're only in Hong Kong, short term, then you just live with it in the meantime. But if you plan to be there for longterm, clean it all up. Frank, no one says, I'm currently using an animation for my value video. Do you think it would be better to make it more like a powerpoint presentation or alive with me in front of the camera? Look, ultimately if it works, then it's fine. In my opinion, doesn't really matter. Right? Because if something works then that's all that matters. So if your animation works and by works, I mean it's getting new clients then keep it. However, if it's not working then I'd recommend you do what I recommend you do in the course, which is to do a powerpoint type presentation, a value video, Joshua, we is. Isn't a good idea to think about a big world changing problem you wanted to solve with your business when you're starting out or do you think this can be overwhelming at first and maybe you should start smaller and then build? I ask is I've been putting together my new mission and principles from your New Year's, but thanks. Yeah. So if you can think about a big problem immediately and you can actually attack it immediately and it makes sense then by all means do it. But you know, in hindsight with me when I think back to when I first got started, I didn't have the or the foresight or the longterm thinking to be able to do that. Right. And maybe I would have if someone toward told me, but I, I don't know because that's not what happened. And so I think if you can think the, the further out you can think and the big thing in the longer term you think the better, but also what's crucial with a business, especially when you're starting out, is that you also need to survive. And by survive I mean that you know, you need to personally pay your bills and live and eat and things and then you know, your business needs to be able to pay its expenses and his bills and things as well. So you want to think long term and have a big bold longterm plan, but at the same time you want to make sure that you make money too, you know, to survive in the short term. And once you've got that covered, then you start thinking about the longer term stuff I'm on all is how do you succeeded at a job interview for a job that you don't have any qualifications for? I got shortlisted for an interview because the thought my resume was really interesting, despite my experience in education history being terrible, the interview being 293 kilometers away from my place, but I immediately took the opportunity because if I succeeded finally get to do the work. I really enjoy. The problem now is I cannot afford to fail. I barely want the job. Yeah. Okay. So it depends. Like if a job really does demand the. I'll give you a perfect example. Like you know, when I'm right now, we hire a lot of um, a lot of software engineers and it is very important that they actually know how to write code. And a lot of them, I can't tell you how many people are just just liars or fakes because we, we've been through like thousands of people and we've, we barely find anyone that actually knows what they're doing and all of them say that they do and some of them are pretty convincing in it, but ultimately era of no use to us unless least they actually know what they're doing. And so if the job is one that is like that where you really need some technical skill and you need it immediately to do the job, then don't try and stretch yourself and get a job like that because you're doing yourself a disfavor because as soon as the company finds out, you're going to get fired and they will find out. And then also it's not very good for you either, but there are some instances where someone's hiring. We're a company is hiring someone for a position and they willing for the person to learn and develop over time. And if it's one of those positions, then by all means apply for it. I think it's just really important. If you're going out to get a job, make sure that there is no. Don't lie about your technical skill if it's absolutely required because that's just stupid, but if they're willing to let you kind of grow into it, then you know you can be confident in that. The main thing is just be honest, but differentiate yourself with confidence and your hunger and willingness to learn. Jared Ashesi is what I'm building a digital agency and everything is done for you services. Can you still grow a large and successful enterprise done for you? Or is it Beta to productize? Regardless? Honestly, I would do a, I would do your done for you until it breaks. Seriously. Just do it until it breaks. And at that point consider a course. Kelly, right in August is what religion are you? Um, I don't have one. Adam says thank you sam, enjoying accelerator and uplevel. Thanks. Adam. Daniel says, did you use contractors or white label to scale your plumbers? Agency when to use it? So I did for ECO because I didn't understand eco and I found the best person in uh, in New Zealand back when I was there at eco and he was like a total nerd. And so I, uh, I came to him and I said, look, I can sell this thing and then you just get to do the work. And he hated selling it and dealing with the clients and he liked doing the work and so it was a good partnership. But then when it came to the Edwards part, I couldn't really find anybody who was really good at the Edwards thing. And so in the end I just learned it myself and then I hired some other people who learn who knew it too. Uh, but if I could find someone that knew it, I would lit, I would, I would use them. It all depends on whether you can find someone who can really deliver. Mike Maitland said, what are some of the traits of your students who really excel? Sure. There is one that is very, very, very obvious that all of them have. And it is like a work ethic. It's a drive and a work ethic. Like they work hard, they work long, they work consistently, and they work over a long of time. They really actually in put way more effort than anybody else. And the difference in the amount of effort they put in is it means. And so if you want to know how to really succeed or will, I mean you just have to want it more, do work harder, work longer, work smarter, and then just go all in. That's really how you do it, Susan cranes is. Do you think the consultancy in coach market is oversaturated? Not really because the problem with the market is that, you know, there's a, there's a shit load of people in the market to get me wrong, but almost none of them know what they're doing. All right, and so the only time I think a market is saturated is when there is an absence of people that have a problem because that means that there's so many solutions out there that problems are gone and I can tell you that that is not the case. In fact, what we've seen is so many people giving such poor advice that problems are worse. The problems are at an all time high and the amount of people who claim they have a solution is high, but the amount of people that have a solution is low and so it's kind of like a. It appears to be saturated, but it is anything but and honestly I wouldn't really worry about these sorts of questions. They're mostly. These sorts of things are mostly discussed by people who are looking for a reason not to try and do something right, not like Duis and when is never discussed. Things like this. They just do it and then see what happens. Mary says, do you have any coaching on linkedin advertising to try to reach business men that directly? Yeah, I mean you can just. What you can do is you can go to Linkedin, you can create a good profile, so make sure your profile looks good and it hasn't formation on it and you can post a few things on your profile too and then what you can do is you can start. I'm searching for people so you can use like the advanced search and Linkedin and you can search for different things. You can try different keywords, different filters and then you can start adding people as connections and then when they accept your connection request, then you can message them and start a conversation that way and then I would take it from a chat and then I'll warm them up on the chat. Then try and get on a 15 minute phone call in which on which I would qualify them for strategy session and then I would schedule a strategy session with them off the of that 15 minute phone call and you know, it take them from their strategy station to a customer. That's what I would do and I'd work on it daily, you know, it will work on making my profile better. I'd work on adding a bit more content to my profile. I would also work on adding new context daily and Messaging People Daily. Kero Tennessee's, since facebook does not work in China, how do you target this market, if at all? Yeah. Well facebook ad does work in China if you, if you know how to make it work. Um, and there's actually a lot of people in China that actually have facebook I know because we run ads there and you can see this if you just select China and in the countries and then see how many people are in that audience. There's actually quite a decent audience. I basically consider the like westernized China because if someone's in China and they're on facebook, then they've probably been westernized in some way. They've probably been overseas and had their eyes opened to, to all of this stuff and now when they go back they still have access to it. Uh, it is only a small portion of China theory small, but you can still target them on facebook and they are often a great market because the, no, they, they pretty much all understand English and a westernized. In a way. John Rose says, I'm thinking of advertising on Linkedin, but I've heard it's more expensive than facebook. Have you tried advertising a niche on them? Yeah, I would always start with facebook to be honest, because I, yes, I have run ads on linkedin. I think we're still running ads on linkedin. They don't perform as well as facebook and the targeting options are worse and also pretty much all the options you get a worse. So I would start with facebook. I don't see any good argument for starting with Linkedin. Marianne is is can I apply or facebook ad strategy presented in week five to getting customers to my niche, which is restaurants. Yes you can. You just have to adapt a little bit. Mark Lab Briola says is there something better than clickfunnels? Maybe, but I haven't. I don't know about it. Like the last time when I created the training I reviewed all available options and chose the one that I truly thought was best and the true acid test for me whether I should recommend something to my students is whether I use it myself every day. Alright. So if I don't personally use it then I will never ever, ever recommend it. That's my, that's my test. And so I used to use unbounce and in those days a lot of people will remember that all of my training or would always teach how to do it and unbounce and we had templates for unbounce and I actually really liked them bounce, but then I started playing around with click funnels and quite honestly it's a lot better. The pages load faster, that images are clearer and you can share actual funnel templates which makes it way easier for, uh, for you guys and you can also do a lot more with it, like order forms and billing a this, it's, it's absolutely better than unbounce. And then there's also lead pages which has gone to shit. So it's massively big. Bigger than that. I mean you could probably save some money if you use some wordpress plugin, but then that you just get into a world of complexity because wordpress sucks and you don't want to go near that thing. Joshua's is the next step I know I need to take is to move out of my dad's house and into my own place. My income is wavy right now as I'm starting with my business. What do you personally think would be my best approach so I can make this happen? I said, should I just keep focusing on my this? Yes, but as soon as you can, like move out, don't move out. If it's like a big stretch for you right now, but as soon as you can just do it. Because I remember when I moved out of my parents' garage in New Zealand, I had enough money, my current monthly revenue was enough for me to feed myself survive and also pay my business expenses and also cover the rent and then there was a little bit over but not much. And I constantly thought, should I do this? Is this a good decision or is this a bad decision? Because I was worried that what if I don't make that money? What if the money stops or what if in a few months I make lists and you know, if you can make. If you can make it per month, like for a few for a few months consistently, then you've got to believe that you're going to be able to continue to do that. And I was able to do that. And actually what happened is as soon as I moved out, I took things more seriously and I actually started to make a lot more. And in hindsight the move out was actually a big move and it helped me a lot. So as soon as you get to that point where you can, I would say just do it and it will probably light a fire under your to work even harder because now you have commitments and now you have obligations and you've got bills to pay. And while those things seem like a burden and they kind of are, having those things makes you work harder because you have to. I'm also, as you advocate a lot about massive re link lists. Action. Now you mentioned small insightful action wins. The day is the latter than the former. This, you're definitely looking at things too closely. You know, I didn't even say that. I never said small insignificant action wins the day. I never said those words. Uh, I said seemingly insignificant. Like a lot of the work we do each day. Sometimes it seems insignificant. For example, reading a book, watching a module and consulting accelerator about mindset. You know, if you look at it very closely alike, uh, if I watched this module, it's two hours and it's own mindset. I won't make any money today. So it might seem insignificant, but you know, it's going to help you make money in the future. And so what I said is that sometimes small seemingly insignificant actions when you take a lot of them all the time all day, everyday they build up to something big over time. It's like placing a little brick in a wall, you know, just laying brick by brick almost feels pointless. But by laying brick by brick, you actually build an entire building. And just by taking small steps you can climb to the top of Mount Everest, right? They just small steps. Each one individual steps seems insignificant, but it's how you get to the top. So I never see that small insignificant action wins the day that they had. Most certainly doesn't. It loses the day. You got to be careful at, at the exact words. I see it. You can't miss read it. Shane. Hindsight is why the two companies, Sam also, were you ever in Ireland? Uh, well, it's complex. Why? Mostly because I came from New Zealand into America and so, you know, a lot of my intellectual property and assets and things were outside of America and I had to choose where to move them to and I decided to move them over there. And then also, you know, the intellectual property laws in Ireland are pretty good. The tax rate in Ireland's pretty good. But what's funny is it's kind of changed recently. And so in like too, with Jan, 2018 tax laws changed a lot and it actually seems like now it's, it's more efficient to have it in America. And so we were restructuring the company again at the moment, um, because the, the corporate tax rate used to be like 31 percent and now it's 21 percent. And what's interesting is that if you're a US based company and like more than 50 percent of your sales occur outside of the United States, then you get an 11 percent reduction on those sales and 65 percent of our sales come from outside of America. And so by, if we were here then we would ever 21 percent corporate tax rate within living percent reduction would be effective tax rate of 10 percent in America, which is pretty sweet and we also wouldn't have to pay that and that is 20 percent sales tax. And so the, the environment changed. And so given these new environment changes, we're restructuring it now, but in the old environment, the structure we had was optimal that it's changed a little bit, but never worry about that stuff. No one should be worrying about that until they making like more than $10,000,000 a year. Is it true you made your first five to $10,000,000 from snap and speak? Not as a consultant offering digital marketing services? Um, no, that's not true. By the time I'd gotten to 5 million and $10,000,000, it was mostly from core. It was from courses, it was from selling, like consulting accelerator, uplevel consulting and quantum mastermind. I only ever got to about, you know, one and a half, $2 million selling, um, digital marketing services because you, you get heavily restrained by, uh, by exponentially increasing communication costs and manual labor and complexities and all of that. That's the problem with an agency at scale. It's a great business when you start out, it's the best. It's the best business I know done for you is the best place to start hands down. But once you get to a certain point, it no longer is the best model and you want to change to something that is, that has leverage in it and that can be automated and systemized and product ties and standardized. And that's what we teach are not believable. Alexander sales is, I'm currently doing the 38 and one of my first client through offering one month free trial should only focus on getting the client results. So should I keep doing direct outreach and sales calls for the market feedback balance both 50 slash 50. You know, ultimately you don't just want to have one client because you might be a bit too needy with one person like it. It's good to, it's always good to have more than one client because otherwise the relationships a bit strange. Candlelight, having an only child, right? Like the base number of children. I think, and it's funny, this is one of the next questions I can say is I think it's three because you want to train yourself and you want to train your children and you want to try and you'll, you'll employees like in a group environment that most reflects reality and what the first thing you do in reality, there's mostly a group and so the group dynamic because at three, and so I would, I would keep getting clients until you get about three and at the same time focusing on, on getting them results. I'd split your time. Fifty slash 50. An intervenous is. I wanted to throw in a personal question. Do you actually want babies? Yeah, I think we'll definitely have children. Um, and the number, I think the right number is three. I have no. I know you can, there's no like actual right or wrong, but I would want to create an environment that most likely a reflects reality because then they're used to dealing with groups and they used to dealing with group negotiations when these one, the relationships weird when there's two, it's very weird because there's an alpha and a Beta and usually one's the dominant one in the other. One gets kind of just put in their place, right? And it stays like that and it's very hard for the other person to move. But when these three, it kind of, it gets different. Totally different. Plus the total number of communication paths, uh, exponentially increases with three and it turns more it, it totally changes everything. Three is a lot more than two. It's not just one more than two because with Tony there's only one communication path, but with three there's a lot more. And so it, it totally changes things. Joe Is what book are you reading right now? Why? What have you learned so far? Sure. Well, the one I'm actually reading right now is called how Google works. Why am I reading it? And to learn about how google hires people, it's risen by a. it's written by Larry Page and see the energy, but I'm pretty sure it's Larry. No, it's sorry it's written by Eric Schmidt, sorry. And Eric was the CEO of Google and so you know, it's not an opinion, it's like it. It's going to be pretty accurate because I mean he worked at Google and I'm reading it because Google is very good at hiring talented people and keeping talented people and making an environment where lots of talented people want to work and get good work done and I want that for myself and for my company. And so that's why I'm reading their book. Tasha heresies. I help unfulfilled women find their passion, increased it joy and realize what's possible through manifestation. Loa doing 30 day attack and struggling targeting my ideal clients. Is there a better way to target them? For example, your client who helps women binge eating facebook groups. Yeah. So you know the, the. There's a difference between your niche and with Brittany browns which has binge eating, mostly that binge eating. Talk specifically about a problem. You know, you just say the word binge eating and someone's like, yes, I have a problem with that, or I don't, but with your one unfulfilled woman, find the passion and the joy and realize what's possible through fear station. It's not very clear what the problem is you're talking about if possible future, but you're not talking about a specific current, present day issue and you need to talk more about the problem and least about the future and that is how you'll be able to identify your market more and get their attention. Who We, uh, says, um, h y o to you from New York. My it person has set up my website that has funnels built in which week in the accelerator program focusing focuses on the next steps. After this point, I'm kind of wanted to jump ahead to the appropriate week. Sure. So I honestly wouldn't recommend jumping ahead. I would recommend going through it sequentially, but yeah, I would. I would go through it and if something's done then you can kind of mark that is done in skip it. But I can't tell you exactly where to go into the, into the course and go there because I'm not sure exactly what you've done or you might've missed something or your tech person might've missed something. Brooks van and Norman's is, are there any benefits to removing video player controls on the value video? So viewers as county play or pause? Um, I personally hate it when that happens. Like you know, it, I personally get pissed off when some marketer does that to me. And so I never, I always give people the controls and not only that, I give people the ability to fullscreen it or speed it up because I know I personally love speeding things up to two times. And if I even use a video player that I can speed it up two times our download the video to my computer and then speed it up two times without, so I can watch it at that. And so that's why I always give them the power my costs is what are your thoughts and helping network marketers and the finance niche evolve with getting their clients for them online. Most of them are afraid to do most of this online because it's a word to mouth business. You mean a word of mouth business? Um, well, it doesn't matter if they're afraid, you know, like you could say to them, well, if you were afraid of the dark, does that mean that you shouldn't like go into the dark it, it's a fear. There's a lot of opportunity in a lot of potential online and their fear is not rational and they have no evidence to, to really back the affair up. So No, I think you should. I think you should push the market to do it. Dennis Ferris, the God sees being in a small country, Denmark, my target group is APP is app 1,200 companies. Can I use facebook ads for this? I don't know what APP one at 1200 companies. I'm just googling this. Okay. I don't know what that is, but my beat you. It's fine. How many people are there in Denmark being population? Okay, this is five point seven. Seven dollars million in 2017 is probably 6 million people in Denmark. There's only 4 million people in New Zealand and I grew a solid business in New Zealand, so I think, um, you're absolutely fine. In Denmark, there's bigger. Vicky says, Hey sam, how do you set up a merchant for when you take credit and debit cards over the phone, that is called stripe and you can go into a. If you just go into the content portal and you click on the search icon at the top right and type typing, stripe is tr ipe. You should be able to find the module and that's how you integrate it. Instead of that, Christie Armstrong says, my niche is helping loan officers generate leads. I only see a few people generating leads for loan officers, but I don't see the specific funnels they're using, struggling to develop a proof of concept while creating my assets. Should I create a vsl for them while developing proof of concept if they paying for overhead? Yes. So loan officers I know that they're using online, it's like, you know, finances, finance and insurance is one of the things is actually the biggest insurance specifically. Number one is the largest buyer of online advertising in the world insurances and it's so in loans and financial products pretty much follow right after, so they absolutely are using it and they might not have funnels though. All the funnels might only be one page or two pages. They might not look like long funnels with videos in them and things, so I would look closer. They definitely that you'll. There'll be a lot of them and there'll be a lot of them that are doing it successfully and you just need to find them and see what they're doing and then you can replicate that and try to make it better. Magnus Hansson says companies want to integrate video marketing, but cheaper and less time consuming. How would you find a niche based on this? I already have customers but in a different niches. Yes. So video is a pain in the ass because you have to. It's a lot of work, right? So I don't know what, like what I personally do is if I make a youtube ad like a video or if I make my blog videos to make it cheaper and faster and more productive, I just use my iphone and we have, you know, we actually, the funny thing is is we have really good camera gear lenses, lights, we have all of that stuff, but it costs too much time to use it. And so the real cost is the business person's time creating the content. So I mean you could tell companies that they could shoot it on their iphone or themselves and then you could help them with what to say or what topics to cover and tips to improve it and things. And you can also help them with editing it or helping them distribute it on youtube and online. Uh, but to cut down cost and time, you could have them record the videos themselves using their iphone or something like that. That's personally what we did. Matthew waste is, is it possible to live in a country but registered the company in another country? Like I know what you're thinking. And the answer to what you're thinking is not like the only way to have a company in another country than the one you will personally living in is if it's a c Corp and it has a physical premises like an actual office and a proper lease and also employees that are on the payroll paid by an accounting firm. And you also have to have board meetings quarterly, which is four times a year and two of which you have to be present in the, in the foreign country. You also have to have a, a foreign full time director or director of the company who lives in the country in which the foreign entity is incorporated, who is a national like resident, uh, and it's just the start of it and it gets more intense. So they, if you're thinking, oh, like can I live in America? And then just incorporate a, my company in, in, uh, what's one of the classic ones that most people think you can do? Um, what's that place called? Panama, right? Like a lot of people think you can do that. You can, like a lot of people think you can live in America and then just put your company in Panama and then just know you'd go to jail if you do the head and it's very stupid. You can't just incorporated over there that it's where the business is. Joshua waste overseas. Where do you get the artwork you use for things like your course, facebook ads, instagram posts, et cetera. So for my course, I typically Google things and I turn on those filters, those advanced search filters to search for things that Ah, okay. For commercial use. And then with instagram and stuff, I mean instagram is not as important. Like sometimes it might be, um, an image somebody else took or somebody else's work and you know, that's really not. If you're not using it for commercial purposes, it's different. But if you're using it for commercial purposes, you need to make sure that the image has a, you have the rights to do that. And you can find that through Google search. Elena, thank you for answering my questions. When you're doing a facebook ads, when doing facebook ads for a course, what is effective in the funnel would be facebook adds value video sales page. Yeah. It depends on the price of the course. If the. If the course is cheap and buy cheap, homing less than $500, you could probably do like facebook ads, value video sales page, but if it's more than 500 and even that would be challenging, right? But if it's more than 500, you're going to have to use a webinar or something like that. Joseph Newton, cs. I just got someone into the program for you. Thanks for that. Joseph. Zara is so I completed my thorough research on my niche and found two problems out of which one problem participants are facing is hiring employees online. They said that drew to a prospect, employees living in applying from other parts of the country, they cannot completely determine if they're the right people for the job and have employed frauds in the online business. What ways can you recommend to determine from online interviews if the person is right for the job? I would like these multiple ways, so first of all, you should always do a full blowing. Like if before you hire a person you should do a criminal record check, um, and you should also check the debt situation. I'm like the credit report and like look at and then check their references. So talk to I'm in the best way to check references is blind, so you don't ask them for references and you don't tell them that you're going to call anyone. You see what companies this person has worked at and then you find a person who works at their company who you think would have been close to that person and then you just call them and then you just ask them about that person. It's very important to do it blind. Otherwise, if you ask them for references, then they're going to give you a biased, like references. You go to Duke Blind tests, credit check, criminal record check. And honestly I would interview them in person too. I would just pay. It's very small airfare to pay for them to come to you within the country and have an interview in test them in person. Hiring bad people was so costly that it is definitely worth paying a little bit of money to do these tests and interview them in person online. I mean interview them in person upfront shows, sees how to be disciplined. You just do it like, you know, here's a perfect example. I need. Say I plan tomorrow today and I say that I'm going, I plan to wake up at 6:50 in the morning, right? And then let's say I plan to go to the gym at 7:00 and then I plan to do like have a shower and breakfast and everything, didn't meditation and then start my work and the first task I want to do is complete this hard thing that's going to take me about two hours. Right now we know if I like, here's what would happen. A lot of people would go to sleep that night. No, actually this is really what would happen. The plan tomorrow today, like I just said, and then they would go to bed and then they would be on their laptop and they would probably decide to start watching a few episodes on Netflix and then before long it's like 2:00 AM in the morning and now they've said they're gonna wake up at 6:50 in the morning, so now there's not much time for sleep. So now they try to go to sleep and then they wake up at 6:50 with the alum and they tired because they were stupid and when to be at a took watching Netflix. So now the person's probably going to be like, oh, I need more sleep, so I'm just going to sleep in for a couple more hours. Now they do that and then when they wake up they realize, oh, I'm behind schedule now. So what I'll do, I'll cut. I wouldn't go to the gym. All right, so jim's out and then they're like, oh. And also I'm not going to do my meditation that's out. And then they go to work on their task, but the light already and then they realize I'm not going to have enough time to work on this task, and so then they start working on something else that's random instead that they don't even really need to work on. And then daylight all, screw it, I'll fix it all tomorrow and then they stop working and then they plan tomorrow today and they think they'll fix it tomorrow and then they just do the same thing again. They get into bed. Netflix, go to bed late, sleeping in the morning. That's the pattern. That's the pattern that most people have and it totally controls people. Now how to be, to answer your question, how to be disciplined, don't do that. What you plan to do that. So you'd work. You'd go to bed at the exact time you said you were going to bed, you wake up on time, you go to the gym and then do your meditation, and then you start working on the project and you get it done. And honestly, when you start to do exactly what you say to yourself that you're going to do, it builds huge confidence because you start to believe in yourself and the things you say to yourself, but if you start to not do the things you say you're going to do to yourself, then you just consider yourself full of shit and Aliah and nothing you ever say to anyone or yourself will matter because you know it's not true. And so you know, most people think that you can only really lie to somebody else. The worst lies to yourself. Those are the bad ones. And most people are relentless liars when it comes to this themselves. Marsh Max is, I have a person who may want to work with me, but I am just completing the unit on quantum physics. Should I skip ahead and look at the questionnaire and the sales call? They are ready for my services, but I have not studied the application or the sales call method. They wanted to speak with me next week. I would probably, if they want to speak with you next week, then you probably want to look at the sales training, like you can always come back to this, but getting a client is probably more important than just going through the modules, but you're still going to go through the modules and complete them all in the right order, but you know, given this opportunity you want to make the most of it. Jessica cranes is what would you advise to put in a pre frame email to send out prior to a strategy session to ensure they are attending in the correct environment in a link to the video testimonial page? Yeah. You don't really need to do that via an email. I mean on your success page, so the page after the scheduled it so you know they're going to go schedule with schedule once to in the survey and then a thank you page on that thank you page. You can have a little video where you tell them what to expect and what, how to prepare it and then you should also tell them being a quiet place. Make sure you already on the time and all of that, and then you could also trigger at that exact moment a thank you email that says here's what so his here's how to prepare for the call, but anything more than that is overkill. Do you just need it on the thank you page and the thank you email Albert Louis is I have a niche. I had an I, dear niche course would like to build, but while I dig into the research, I found a similar course already exists and further the existing course is one from our members who may be in the upper level. What should I do? Yeah, well don't worry about whether someone else is doing what you're doing. The only thing you should worry about is if like the market has a problem, so if the market has a problem and you believe you have a solution to that problem in it doesn't matter what anybody else is doing, even if it's similar to you because obviously it's not working because there are still people who have a problem. However, if somebody else is doing what you want to do and pretty much everyone in the market is using them and none of them have the problem because they've given them the solution and they're happy, then it's probably not a good market to go into. The only thing we. We don't care about competitors, we only compete. We only care about people and our market that have problems and marsh is a little bit more speech therapy. It's very successful with a published book, audio and video program with modules. The best results occur when I worked directly with my clients and they have the back up book and videos. I want to build my business, but then find out that I get exhausted and overworked. How can I assess, still maintain individual contact and build my business? Yeah, so honestly it sounds like you would probably be a good fit for uplevel consulting, so you should go to week seven in consulting accelerator and watch those videos there and then apply for a political consultant because India, we show you how to do it. You see if you like working one on one with your clients. There's no way to scale that, right, because there's only one of you and the only way to scale that is to create a hybrid. So a hybrid is like part group, part online course part like q and a calls in a group environment where you answer people's questions Kinda like what I'm doing here and when you create a hybrid, the group helps each other. The content helps people to and also you still get some one on one contact with people and honestly I think people get better results with the hybrid program in a group environment. Then they do it with one on one and it not playful. We teach you how to do that. So I'd go and have a look at it. Brandon six is, what's your view on Instagram ads? I'm like, I don't like them for cold traffic. I find that they're not very good for cold traffic. How waiver that is in my niche. Right. So, you know, I can imagine if you're a wedding photographer or if you did something that's more like if you were a fitness model or something or you were selling shoes or some sort of clothing in, you know, maybe instagram would, would be white better. But for what I do, which is typically selling to people who are interested in, in business and entrepreneurship and things like that, uh, it, it's more of a visual platform then, uh, then, and it's not as good for cold ads. Plus people only use instagram on their mobile phone, right? No one uses it on the computer because it barely works on the, on the Internet. Oh, sorry. Not The internet on your browser. And so you're also restricted to like mobile only traffic and a lot of the time the more serious people are on a desktop. So that's kind of a restriction to. I like facebook because you get desktop and mobile traffic. Um, also for something like a Webinar, like people don't watch webinars on a phone. I know some people do, but I've looked at the numbers and the vast majority of people don't watch webinars on a damn phone. Right. It's horrible. Imagine all that mentioned watching like a Webinar on a little phone. Also, it's a pain in the ass to complete a order form with credit card information on a phone. So I, all of these things like instagram is mostly phone. That's why I don't like it that much. I do like instagram for retargeting ads, so if somebody is hot and they're likely to become a customer, then we retarget them with instagram ads because we want to stay in front of them and increase their awareness of the fact that we have something that can help them and give them a solution because then they're more likely to buy. Um, I like it in that use case, but I don't like it as a cold mechanism. However, my preference would change if I sold something like clothes or makeup or, or, or, or things that definitely leaned more to like a very visual platform because instagram's kind of like pinterest. You know, the way to think about it is pinterest is like a desktop, instagram, it's basically instagram with like eight columns wide, so you're scrolling through like eight instagram's at once. The people who like instagram typically like pinterest and that's more that, that leans more to like the visual sort of fashion and in and kind of industries like that. A C is I implemented your talk mark discipline in my life and it was life changing the daily health target. Thank you so much. My problem did. It's those simple things that make it happen, you know, like just showing up, having good sleep, drinking water, being hydrated, eating good food, not being an idiot and just doing some work. That's how you win. Great. Tina says, have you pursued the idea of creating the niche development tool you mentioned you might sometime ago? If so, what's the status of interested to see how to apply the client? Yeah. So we're still working on that and um, I can't give you a time when it's going to be really. It would be irresponsible for me to do that because I'd be wrong. Um, but we're still working on it. Bonnie says, oh, sorry, Bonnie, a question just flew past. Alex says, I saw your post about getting amy if down to zero in your bedroom and that it increased the quality of your sleep. How did you do that? Yeah, so that's an interesting one. Um, they, you know, I got this reader because I was really interested in it. I wanted to see. I'm like, I want it to see if we're, if we're my bedroom was and we and my beard was specifically and we were all sleeping, had any type of like electromagnetic field or cell tower kind of signals or things like going through there. And because I've read some research and I, you know, I don't, the research was interesting. Like there's some people that say it absolutely doesn't do anything and he's a lot of people that say that it does do something and neither side is fully conclusive. Right. So, you know, no one can prove that it absolutely doesn't and nobody can prove that it absolutely can. So it's an interesting one and whenever I find one light that I always think, well based to just err on the side of caution than assume it doesn't because I mean think back through history and you know, humans are wrong spectacularly wrong. Even the ones like the scientists and the dog in things like doctors used to say smoking didn't, didn't affect to health and they endorsed it. And so like, you know, whenever there's a, whenever there's an unknown on something like that and these are typically ear on the side of caution. And so I got this little, uh, Rita and I, it's funny, I went into my room and I went to where my bed was and it was just like whoa. And it was just like reading a ton of signal. And then I looked around and about about like 12 inches above where my head was and where my pillow is in my bedroom on the wall. It was a switchboard, like an electrical switchboard. And that's like where all of the power cables come together into like this board where you can turn things on and off. And so like that's what was making it like that and I actually had no idea that I wasn't aware that that was there, but it was that little scanning thing that's, that made me look and then noticed that it was there. And then I was like, well shit, I, it's probably not the best of be sleeping next to this damn thing. We also had a Wifi router like in our room, um, because you know, you want Internet like in these like five stories in this place, so you need different modems in different rooms on different levels. And so it was, it was, there was a lot of emf in that room. And then, so we switched rooms into this other one where it was pretty much zero and my sleep's were way better. And that's how I did it. I just found the best room in the best position, in the best room to put my bed so that it was, it was the place where there was the least interference. June Edward says, do you know of a way to block people from calling your cell phone through facebook messenger? Yeah. Delete facebook messenger does delete facebook and delete facebook messenger. It's how you do it. You shouldn't have that on your phone. You. There's no way you should have their own phone. Great. Tina Brown says, yes. That's the magic number. Twins plus one. Cool. Frank for ecs, facebook video ads versus facebook photo ads. What's your suggestion? I like facebook photo ads because they like these many reasons. One is that we have tasted a whole bunch. We've tasted all sorts of video ads. We have tested facebook, image ads, instagram ads, everything and nothing compares to just the normal facebook image. Ed's 80, 90 percent of all of the money we've ever made came from those 80, 90 percent of all of our ads spend and all of our revenue that we still continue to make today still comes from those data is why, but it goes deeper than that. Also, they're easier to split test. You know, you don't need to deal with video. Dealing with video is a pain in the ass. One you have to create and that's a pain in the ass. Then you want to edit it, then you got to upload it and it's a larger file size also for video ads to get approved on the facebook ad network. These days is a long time like facebook video ad approval. It's very slow compared to facebook image ad approval and it's going to get worse. And also, um, t like creating split tests or creating variations. If you've got a video ad, if you want to create a variation of that, you have to edit the damn thing. You might even need to film another one and so it's hard. But with an image ad you can just use a different image and you can use some different text and more than that, like my team creates the eds and slicks the images and they can do that on their own. They can write new ads, they can find you images. But if we were doing video ads then they would need to stop me from doing the work I'm doing and go and film videos all the time. Now. That's now a time cost. And so for all of those reasons, I like images, francis moral, the hiring that says, do you learn more from your failures or successes? What is your biggest failure and your biggest success? Um, I think it's your failures. You still learn from successes, but the failures teach you the most. My biggest failure was my first business. Promote yourself online job board I was talking about earlier. And what happened is I built something that I thought people wanted. I didn't talk to the market. I thought I knew what they wanted. And so I built it and I spent like a year of my, I spent all of my savings and a whole year of my life working very hard building this product. And then we took it to the market and they didn't want it. They said this is cool but I don't need it. And that's when I realized that I had spent all of my savings and a whole year of my life building something that no one wanted. And it was all my fault because I thought I knew what the market wanted and I was wrong and I could have easily just talked to the damn market and figured it out and so you know, that is, that is, that was my biggest failure and I learned a lot from that. I learned that you have to start from a market problem and you have to talk to the market. That's why I just say this all the time and my biggest success was learning that lesson and then figuring out how to do it and then I started making money and that's what enabled me to grow and it's what enabled me to teach other people not how to make that mistake and how to do it properly almost days. Thanks for your advice. On the job board thing, the job I'm about to get interviewed, it is an event planning and there's lot of sales, marketing, planning, organizing, top taking charge and putting myself out there, which is somewhat something that I'd love to do daily. If you were me, how do you. How do we tell someone our hunger and drive for the job and how do we prove to them that we can succeed at the job if we have no proven track record of success in this related field? Yeah. Well I would just ask, you know, you can't really prove that. Like if you say it, you'll just be kind of lying. So what you gotta do is you just got to ask questions. You know, the person who understands the thing that most will be able to take the best course of action and then achieve the best outcome. So it all starts with the understanding of it. And most people I enjoy job interviews I do with people and I do a lot of them. Like right now I'm probably doing about 20 a week and I've been doing like 20 a week for five months or something. Right? So a ton and resumes and things. I look at more than that, you know, thousands of them. And I can tell you that the people who are the best are the ones that ask a lot of really good questions and they answer honestly. And they never pertained like they know what they're talking. They never pertained that. They know something that they don't know. You know, if ever you say something they don't understand it, they stop you. And they're like, sorry, what does, what does that, what does that mean? Right. So they are honest. They never pretend that they don't use flowery language. Like, Oh yes, I, you know, I helped grow revenue at my previous company by x amount. Like they don't say crap like that. They're very specific. They and they, uh, very um, okay, very clear with their words. And they are also, they ask a lot of good questions. They seek to understand. It's almost like I can see the person trying to pull together the image in their mind of what this job is like through their questions. It's like they've got this kind of image and they need this piece and they're pulling that. And then they're like, oh, what about that? Have you thought about that? And what are you going to do if this problem arises and how do you plan to deal with this and how are you doing that? And I can just kind of see them pulling together the whole image in the mind and it's obvious that one, they care about it in tow, that this smart and three that they're willing to ask questions and, and understand. And I would do that, that really just seek to understand and just be honest, donald is I've been able to make fine. What is this $50,000 a year in e commerce? What metrics should I aim for before I pursued one on one coaching? I Dunno. Try make more like 50 grand a year that much. So try make it like 500 grand. Charlotte shop smelly says smally servicing their own paypal or stripe. This is a no brainer. Stripe. Paypal sucks and I can tell you from experience, they a pain in the ass to deal with. If you ever have to call their customer support your info. Hell, I had to call it last week and uh, it was a two and a half hour wait or they could call you back and obviously I get them to call me back, but like dealing with them sucks. The support sucks if you have to call them, which they always make you do. That sucks. And also if these disputes and stuff, you have to handle them through the pay pal center, which is a pain in the ass. It's not good. It's like it's, it really isn't good. Plus they also will at some point like lock your account and you know, demand that you see in them all sorts of shit. And then sometimes they even lock up a lot of your money and don't give it back to you for a long period of time. And this happens to everyone who uses paypal once they start making a certain amount of money and it's just horrible. It is, it's, it's a disgusting company. But Stripe on the other hand, I've must have processed like more than $50, million dollars through stripe. Right. I've never had to talk to someone on the phone. I've never even had to send someone an email and it has always worked and it has never failed once. That on the other hand is amazing, so that's why I would use it. Nick Sovich sees his ute still the best mic for recording audio and video, or you found something else you said he looks a bit bulky for videos. Um, they eat is probably the best microphone if you're looking at value for money because it's cheap and it's readily available. So no matter where you are in the world, you'll be able to buy, etc. For a pretty reasonable price and get it delivered quickly and it will be available. So I recommend that microphone. Pretty much everyone starts out with a yeti. It's the best one to start with. And why does it matter iF it looks bulky for videos you can take? You don't have to have it in the video. You can have it out of the frame or you know, it doesn't really matter if it looks bulky. In logan says in your videos, you talked about struggling with procrastination, competence and self doubt for nearly a year before making meaningful progress. What was the turning point that drove you from not making progress to consistently landing clients? We we're working. When your mindset during that period of zero burgers. Yes, and I mean there's a few things going on there. One is that it just takes, you know, it doesn't matter what, how good the information you have is or how good the training you have is. It just takes a little bit of time to learn and adjust and adapt. right. And so the times thing was going on there, it didn't need to take that long, but that was going on. Another limitation was that I didn't have access to any good mentors during that period, so I was kind of blind and I didn't know really what to do because I didn't really have anyone guiding me and I hadn't started doing online courses or things at that time and I didn't really read any good books so I didn't have good advice or information or a mentor. And I was also learning through trial and error. I think if I had had access to the consulting accelerator, it would have been much faster. It still would have been painful and I still would have tripped up a little bit, but I think it probably only would have taken one to three months instead of 12 for me to get over that initial phase. That's part why I created this program because you know, that's a real hard thing to get through when you start. Most people give up and it's, you know, this, the accelerator makes it a lot easier, way easier. All right. We're pretty much at the end is like 5:00 now. So we'll just do. I'll just do one more question. Michael says, I'm in the real estate niche, licensed in Hawaii already making sales where I don't really understand how to do a video series in the us buyers side, as you know, doesn't pay for a realtor. Seller does, can't ethically charge for buyers seminars is bleach charge for buyers seminar series. If there are free ones daily sell aside as, oh my god, I just realized I can make a series for you not make a series for sale by owner. Well, okay. This depends what market you're trying to reach, like are you trying to reach sellers or are you trying to reach buyers or you're trying to reach both because if you're trying to reach sellers, create content around sellers and their problems that they face and solutions to their problems. If you're trying to target buyers, do it for them. If you're trying to do both, we'll segment them and do you know, create some videos on that, some videos on that and have it separate, but don't worry about what other people are doing or with other people are giving information for free. The only thing that matters is whether they have the problem. If they have the problem, then it doeSn't matter with someone else Is telling them what to do or the information is free. Obviously it's not working properly because they have the problem. Right? That's how to do it. All right, well we're at the end now, so like I said, these calls, they have been pretty much every single saturday and we go from 3:00 PM to 5:00 PM eastern time. That's the time in New York and if you enjoyed this video and if you've got some value out of it, just click that like button. Let me know what your thought and I'm going to tell you whether we're doing one of these next week or not. Just looking at my warmup. So next week will be saturday, 19th of January and we are doing a live stream q and a. You hadn't yet. We're doing one in so you can Put it in your calendar. 19th of jan at three to five eastern time. There's a time and the New York and thanks everyone for attending and I'll see you on the next one. The next week. Have a good weekend.

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