Nick Hauser: Welcome everybody. Nick Hauser here. And in today's customer interview I'm going to be sitting down with Kate pageant coach Kate, how are you doing today?
Nick Hauser: Okay,
Kate Padget-Koh: I'm great. Thank you. How are you?
Nick Hauser: I'm good. And you're actually in in Hong Kong we were discussing, right?
Kate Padget-Koh: Yes. So it's um, I think we're 12 hours ahead of you. Yeah. So it's easy at nighttime here.
Nick Hauser: You're committed. I like it.
Kate Padget-Koh: Images,
Nick Hauser: so, okay, it's got to hit really interesting story. She's in a really cool niche and what Kate does is she helps fashion manufacturers and brands really identify what's next for their business and it surely does that through developing a clear and focus strategy to help grow and sustain the business along the way. And Kate Join Accelerator back in December, 2018 so a couple of months ago and in just nine weeks she's gotten to the point where she's made 18 k in sales so far. So it really, it's like seven weeks, cause we were discussing, you kind of took two weeks off for vacation to relax. So it's really seven weeks, 18 k, which is an awesome success. And just a short amount of time and we were discussing, you only implemented a few pieces of the program so far, so you're really excited, uh, what's next for you? Once you dive right in. So definitely want to share this with members and, and help any fashion brands or manufacturers out there who are struggling with let you help them with, help them get some value too. So let's just dive right in. Um, before the program, what were you doing well, what did your life look like?
Kate Padget-Koh: Um, so I could, I worked in fashion as a designer in business, in sourcing side. I'm in Asia. Um, so I've had a pretty good career so far. So I, I have worked for a number of big brands, Calvin Klein, PVH, Puma and so on. And um,
Kate Padget-Koh: last year I, I resigned. I quit my job because I needed to do something different. Uh, I was working extremely hard and I was super stressed and it really was not speaking to me and I refuse to be in a job where I hate it and it's really negatively impacting who I am. I always want to work in, you're passionate about what I do. So I had, um, I was developing in few things and I knew that I wanted to do some form of consulting and people constantly approached me to work with them. Um, but in kind of like not a very structured way. Right. So when I came across this consulting program and it was a Sunday morning, you know, it was kind of scrolling through Facebook and I thought, oh, okay, let's have a look at this. And I was, it took me, so like he was 24 hours later, I shocked myself how much time I've put aside to essentially go on a Webinar, which I never do.
Kate Padget-Koh: And, and I thought, oh, well this sounds like something that's very well structured, but I want to do a bit of research. So I actually hunted around reviews and I came across one that just had me like, yes, I'm going to follow this. Um, and so I bought the program. I think it must've been like five days later as I started it immediately. And I, you know, kind of binge listened to the first week. Um, and what it got me to see is this actually a much easier way of doing consulting. Where I was stopped was, oh, it's going to be a high amount daily. And I had, you know, that is something which puts a lot of potential clients off. So that's where I was and where I am, where, how, what got me to where I am now.
Nick Hauser: And before we jump into what the first couple of weeks look like in the program for you, I was like, the fashion industries have to, can you just tell me a bit about, and cause I'm not too familiar and maybe an oil, so listening, what is the dynamic around like the or lectures or the environment or in the fashion industry and people who work in corporations there are and what the, the work life balances like and everything. Can you kind of just touch on that a bit?
Kate Padget-Koh: Uh, so currently you probably are aware of this though, that retail has been going through a big change. Um, and, uh, you know, there's a lot of companies that have either gone bankrupt or they're changing the way that they're operating. It's been, it's been quite a dramatic time over the past three, four years. Uh, so there's a massive disruption due to ecommerce, social media selling and various different patterns in how consumers are buying. Um, an additional component which is coming into this as the whole supply chain, sustainability, global warming, all of those concerns. Um, so I think this,
Kate Padget-Koh: I don't think, I know there's a huge pressure for many people working in this field. It's an amazing industry. It's always high pressure. It's, it's not the glamor we would like to think of this. Um, it's, it's an amazing industry, but a lot of people are dealing with high stress instability and so on. Uh, and certainly that's what I was dealing with. I was at a very senior position, but we were having to reduce, um, the number of people in our organization, just purely from the cost factor, you know, who was driving, uh, those economics in the other direction. So, uh, what's happening now and why I find my niche really interested in volleyball is, um, it's this no longer is how it used to be. There's no business as usual. So there were many brands and manufacturers are looking at what's next and and in many respects that don't really know. So I've always had a very great interest in looking to the future. So I will stop that because you asking me about the industry so I won't go on any further about myself. Yeah.
Nick Hauser: So it sounds like you knew you had some experience working here, he'd been able to identify a few trends going on and that kind of maybe helped you lead to where we're going to go next is you, you joined the program and some of the first things you do is to get you to pick a niche group of people you want to help and kind of identify with their problems were and such. And I liked when we were chatting earlier the way you did it, um, cause you really dug in deep. So can you kind of touch on how you, you know, by first started just to identify who you wanted to speak with, how did you reach out to them and then the conversations how they took place moving forward from that?
Kate Padget-Koh: Yeah. Uh, so there were people who'd been reaching out to me and I decided once I started the program, I decided that I would start having proper conversations with them as opposed to just saying, uh, no, I don't think we can work together or, you know, having conversations that weren't really going anywhere. So I, I took on a really digging into what they were dealing with and they all, of course everybody wants a quick solution to that challenges or not having enough customers or they want new customers who are going to buy in a reliable pattern. But essentially they're working with, if it's manufacturers, they're working with a whole other set of concerns, which is running their manufacturing operations.
Nick Hauser: MMM.
Kate Padget-Koh: That's taking a whole lot of that times the business development and strategy for them is less. Um, it's a priority, but it's, it's kind of less than immediate priority. Uh, and so I actually talked to some people and I really listened to where their challenges were. And then I also look, you know, mapped with them what the future could look like. So if you, you know, you're in this ideal situation, what kind of customers would they be? And then I, I dive back into actually what are your core strengths? Where can you see that you can provide some value that maybe other people have an equal manufacturers like yourselves don't have. And it inevitably, um, many people are at the big customers when in fact they could probably get what they want through strategizing on the outliers, you know, so if for example, I have one client who does organic teas out of India, he has very strong product development. Um, but he hadn't looked, I hadn't really looked at how he could use that as a strength. So we've reformed all of his messaging and the way that he's putting himself out there to potential customers. So instead of it being purely a price play, it's a value in sustainability for them.
Nick Hauser: Interesting. I guess too, when you're, when you're having these conversations with people, when you're going to try to identify maybe what their true problems are versus what they're communicating to you, do you have an example that some of that just clicks out in your head for a conversation? How was somebody, when they said like, Hey, my problem was x, but from talking to them a little more and you really listen, like you mentioned, you kind of were able to figure out, well maybe it's something else that could really make a bigger impact
Speaker 4: for them.
Kate Padget-Koh: Well, I think we go back to what this particular client I was talking about because he always thought that the way that they were going to get more business was to be cheaper. No, you know, there's only one way that's going. There's always somebody cheaper. And inevitably, um, you've got to compromise the quality of what you're doing in order to get cheaper. And instead doing that, I said, okay, what can you really drive value? Where can you be bringing something that somebody else will not be? And so one of the other big concerns in the industry at the moment and fortunately, um, is sustainability. And so that's one component that I am really driving through all of my clients because if they don't have it as a concern yet, they will need to be doing that very soon. And this to me is really one of my big commitments for what I'm doing. That I actually have a positive impact on the environment and I can do that, you know, at scale through consulting with, with various manufacturers. So for me it's, it's, it makes a huge difference. It's not really, it's, whilst I think, you know, everyone's very excited, oh I can make all this money, but there's also a big impact conversation there too.
Speaker 4: And so
Nick Hauser: when you said you want to lower his prices or she wanted to be cheaper for retails off too, was that on the manufacturing side? Like paying his manufacturer, what do you want to just make is um, you know, items and clothing cheaper as well?
Kate Padget-Koh: Well, they want to make the cost to their customers cheaper because they think that's the way that they've done to get more business. Just see,
Nick Hauser: so the overall picture of that, do you want it cheaper on the manufacture side so we could offer cheaper. Okay.
Kate Padget-Koh: To the customer. Yeah.
Speaker 4: Okay. And then
Nick Hauser: this is interesting too because it seems like there, there may be some people who are aware of this and sustainability and and that they need this, but there might be others who are kind of stuck in more of that, that classical way of thinking that, you know, this example client had where they say, I just want to lower my cost because if I can get the cheapest, everything, everyone will come to me and I'll grow. How do you in a conversation with somebody when they're saying that to you, they're saying like, I want cheaper costs. How do you help them see that maybe that isn't the biggest problem here? Or maybe if you're missing out on this one piece here, like sustainability that could cost you more longterm. And how do you know, how do you communicate that to them? To help them really identify, hey, maybe this is a problem, a bigger problem than I thought.
Kate Padget-Koh: Aye.
Kate Padget-Koh: Well, I think with him it's quite different because he's based in India. They have much more concerns related. Well they have a lot of concerns related to that. So they're a little bit father along. He was actually using recycled cotton, sugary juices, price when in fact it's something which is beneficial. Um, but what I do is I'm very clear on my communication. I, when I talk to people, I will, when I talked to potential appliance, I will talk in, you know, the, the big key areas and I have some information which I share with them, you know, coming from some of the global trend reports and really it's not new information. They might want to avoid it. But, um, I keep talking about it because ultimately if they want to avoid it now, they're going to have to face it later when it may be more costly or they may have lost clients because of that. So I come in quite strongly with this communication and for me it's all about sustainability and innovation. They, if they wanted to compete in the future, they've really got to be, you know, doing something that's good for the environment, but also doing something that's good for their business.
Nick Hauser: Yeah. And Sustainability, can you touch a bit on how you define that and its impact that a drugs?
Kate Padget-Koh: Yeah, it's a bit of a tricky area because there are many different con components to it, but, um, it's, it's a lot about environmental impact materials used. Um, all the manufacturers I'm working with are already, you know, they're compliant in human rights and so on. Uh, I, I am very conscious of the level of manufacturers I've worked with. Um, and then really looking at innovations in the future. Um, I also have a partner who works in, in this. Um, I, I do some work with him, introducing him to brands and he has all the technical capabilities to dry, um, supply chain sustainability as well. And that kind of came out of my commitment that he asked me to work, you know, so we could work together on some projects. Right. So it's really opened up a whole area where I was really struggling to, you know, like I would get a job that, that incorporated some of that, but I could only have impact in my organization. Whereas here I, the amount of impact I can have is potentially limited. Yeah.
Nick Hauser: You mentioned supply, supply chain, sustainability. What differentiates a supply chain that is unsustainable versus one that is sustainable?
Kate Padget-Koh: Um, energy usage, water treatment, safe chemicals, um, any, so it's sustainable supply chain should be one that really is not negatively impacting the environment. Um, and that would be through some of those areas I spoke about and we, we're still in early stages of any of this, right? It's not a mature conversation at all. So, um, that's the difference. It's really looking at any of the natural resources that are impacted. And it is a huge conversation because, you know, even the use of cotton has a huge impact. So I, I, you know, I also want to put a caveat in here. We're doing so much, but we're still very early on the journey.
Nick Hauser: Right. Okay. So then sounds like then two, like for that supply chain specific, that it's environmental and it's helping sustain the environment versus versus somebody maybe here that it's like, oh, they're going to help me, um, you know, do something differently with my supply chain that sustains it to make it longer and more efficient, which might be cutting costs and taking shortcuts, but you were going with more of a quality yep.
Kate Padget-Koh: The two work together. How so? Yeah. Together, um, because if you should be, efficiency is really about having the full transparency of your supply chain, which works very closely with sustainability. Uh, and when there isn't, there's less transparency, the efficiency goes out. It's really, you know, if you put it very simply, it's been very present to what you're producing. And I think a lot of manufacturers get very bad reputation. You know, they get really bad rap. The things that they aren't doing, you know, nowadays in China, everything is very clearly. Um, you know, you see what's happening in the factories of workers are paid by the hour. You know, I, I, I, I've had a lot of experience around this and, uh, unfortunately in a lot of the big issues are the ones which we see in the press, uh, when in fact there's a lot of people doing very good things.
Nick Hauser: So how do they, how do they come together a bit more to where I'm just gonna play devil's advocate. If I were somebody saying to you, well, if we're going to make things more sustainable, everything that I know about, like, um, you know, sending an environment, approving it, you know, green living, et Cetera, oh, that costs more money typically. So how do we improve the supply chain, the efficiency and the costs while making it more sustainable to the environment?
Kate Padget-Koh: So, uh, it's great question. There's one, um, we talk a lot about close loops. So recycling, that's one area and again, that's in early stages, but it is happening. And I was talking about my claim in India. That's one area that he's working on. Um, so it's pre and post consumer waste, which is then recycled and made back into cotton. And then likewise with polyester weathers. No. Um, the Chin polyester we made the are actually using the old and then there's whole things, um, around, you know, the use of water, how to take it back to, um, to ensure that it is returning as it came out of whatever river. Um, what was your other question? How Oh, efficiencies. Yeah. So we're basically using less and um, it's really, yeah. Using laughs and look, it's a very tricky conversation because the age goes completely against capitalism that, you know, we want to consume on this. This can only be sustained through growth. So I think we're very early in this conversation. Um, but ultimately I do believe that this is supply chain of the future, which really eliminates a lot of the waste that that currently exists.
Nick Hauser: Yeah. And then too, so you joined the program. Were there any other conversations to where, what was the general thing that you were an interest telling you that there they thought their problem was that you kind of maybe new, it wasn't from your experience. Um, you know, what are some, are more of those conversations look like at the start?
Kate Padget-Koh: Um, well, usually people are looking for new customers and they, we'll have a particular customer in mark customer in mind and they tend to go for the ones that they think are going to solve their problems. In fact, it can be that they have strengths, they haven't identified that we can actually go on another tangent. And also I got them, I get them to look at why you're doing this, what the, you know, what else in your life is being impacted by what the situation is now, which is, you know, very much part of the sales script. Right. I use that, use that quite a lot. Well, I use that, um, and
Nick Hauser: okay.
Kate Padget-Koh: To get, to really get to what's important for them as individuals because that's the thing that, that's the point where, um, they really get connected with what the author is. You know, it's like, wow, this is really gonna make the difference for me. And I do, you know, I'd like to say, oh, it's all down to business. But actually it's that personal connection. I find that really, you know, they get what, Oh wow, I see. You actually want to make a difference to me? No, you actually want to impact my life and my life be my business, but I don't. You know, I and I also, that's why I dig very deep because I don't want, it was too that I know how to fix something when we get farther along and actually it's very different from what I thought. So I'm very focused on getting to what's important for them.
Nick Hauser: Yeah. This is a perfect example because as long as long as people, the, they've only put themselves out there and said, okay, I'm really interested in working with this, this myth, this group of people, that's my niche and I'm going to start talking to them when they speak with them and everyone starts saying, why one more, I want more sales. And then they go away without digging deeper and getting to know that individual better and all the event duels collectively a little better to maybe see is this the thing or could it be something else? But they don't do that like you have. And then they go away and then they think, okay, they just one more sales. But then when they're communicating to people, they're trying to get them on strategy calls. I try to convert your algae calls. They're like, well, it's not working. Like I don't get it. Yeah. Yeah. So how did you, maybe when somebody said to you, well, I want some more sales or I want this type of customer coming in, how did you identify that that really wasn't what they were communicating to? It was something deeper.
Kate Padget-Koh: Uh, I, I got them to do some work, so I would really, I,
Kate Padget-Koh: I gave them a questionnaire and it's somewhat base the taken from the sales, the struck that the sales on my mind, right? The sales group, you almost 10 o'clock and this sales script and I pulled some, some questions. I was with that and that really worked. And then of course when I really go into the sales script, if already starting to address that and think about it, but it's critical that they think for themselves and they start answering those questions. And I also want it back up because I had to, I had one issue that I kept coming up against. So in my industry we introduce any, it's not just the, it's for others. I'm sure if we introduce people to um, to customers in bearably how we do it is we go, okay, I'll, um, they won't pay your commission now I could get some manufacturer coming to me every day and offer up and giving me that, okay, you get me customer paid permission. I refuse to work like that so they can pay me a commission later. But they've got to pay some upfront consulting fee because then they have some skin in the game and they have to take it seriously. Right. Invariably what you're dealing with every single time without fail, the tools aren't in place. The reason they're not getting customers is they don't have a presentation they can send out, which really represents them. They haven't identified what best strengths are. They haven't done that deep dive. They do what they think
Kate Padget-Koh: they should do or what they've had, and it really isn't speaking into the language of a brand or retailer. And so I can look at it and I'm like, okay, if I was receiving this, I would just delete. Right. So though it's really important that they go through those steps of, okay, I've got to pay something. Then they take it seriously and then they know I'm serious. So instead of it being a transaction, which just kind of, you know, half hearted, this is, this is serious and we're not talking about a huge amount of money. Right. Um, so being, for me that's been very definitive.
Speaker 4: Yeah, that's a great point.
Kate Padget-Koh: To the, the, some of these questions you said you're sending out.
Speaker 4: MMM.
Kate Padget-Koh: Is that like before they hop on a call with you, you're sending them over and then they fill those out? An initial call like the first, um, I did a lot of, you know, I did a number of calls where I just taught me to be, just so you have an idea, a lot of my, just talking to people in the industry, I generated, there's some strong, so I didn't get my whole, you know, set up done and I haven't done, everything's organic and I haven't even, I know Wendy exhausted organic reach yet. So I, I would have an initial conversation then I would get them to think about something before we go on another call and I made them leave off. That's how I did it.
Nick Hauser: Got It. Okay. And then, you know, on the call too. So it was like using, you know, some of the, the training from week three in the sales script when you're, when you're speaking with somebody to know the sales call and they come to you and they still, they may have filled out those questions and they're, they still think their biggest problem is just getting some more sales or they're thinking in their heads still that well, you know, I just kind of want to pay somebody to send me over some, some customers on a commission basis. How do you structure that called or by the end when you're explaining to them how you can help them, what it's going to look like to work together, that they kind of say, Oh wow, this is actually better than I thought, or this it can help me further than just, you know, paying somebody a commission. How does that all work?
Kate Padget-Koh: Um, I would like to set up this perfected. I have not yet. It's, I'm, I'm really trialing things and I had a call yesterday, um, and you know, I, in the past I would say, oh nope, does it, I'm going to pay me up front. Right? So I would kind of let that drift and then I would end up, maybe we do some business, probably not, right? It would not be my priority and I would fail, kind of not. So, yeah, not so good about it. Now I'm, I just say, this is how we're going to work. Why it's important for you is you make a commitment and there are certain tools that need to be in place. And if those tools aren't in place, I can't get you any customers. And this is really an investment in preparing you to get the customers you need. And it truly is that. It truly is, you know, what I'm consulting them in is getting them prepared to get the customers they, they think they want, but they probably won't go for the ones they thought they want. And as we go down through that process, they start to see where the other opportunities lie.
Nick Hauser: Okay. So as you begin to talk to them a bit more, they started to see the, maybe it's not just sales on any, maybe I'm missing something else and then you can come in at the end and so here's how we're going to do at all.
Kate Padget-Koh: Yeah.
Nick Hauser: Cool. Yeah, that's a good point because a lot of people might think to the, well if you kind of know what the problem is, but you know that your niche and your market isn't so aware of it yet that they're communicating it so much because they are my, you know, if you get on a call together with me and I say okay, my biggest problem with sales and I would be happy for anyone who could bring me sales. And then we keep talking at the end you talking about sustainability and improving some of these things and I'm like, well how is this, how is this going to help me? Like why, like why can't I just get sales and like what are you kind of communicate back to somebody like that?
Kate Padget-Koh: Well, what we're looking for is we're looking for long term partnership. What, what a lot of them are facing now is they don't know what's going to happen with their existing customers. They don't know if something, you know, if they're financially stable, um, anything can happen. So I also tried to take some of the kind of drama out of how they, they think that businesses currently and really focus on where there's friends could be in the future. So they have the beginning of those strengths. But how we really amplify those. So they are creating a niche which really works. And I mean, I have, you know, that own niche, which made me work and I have a really great example example from one client. You know, the one he's doing.
Speaker 4: MMM.
Kate Padget-Koh: Oh God, I couldn't recycled product. And then the other area has just started in his, he does, um,
Speaker 4: dog
Kate Padget-Koh: quotes, right? And it's like, oh my God, we looked into it and he said, it's like, oh my God, I've been doing kids tease and they are this price. And now I'm doing something which is basically the same, but this price and this is nowhere near, you know, the amount of work that goes into that. And so then we started to one cover, well, you know, let's do some research on this category. And it is huge, you know, global trends and so on. And so what seems like kind of an annoying little business when you move it into the spotlight and say, okay, how big can we make this complete game changer for them?
Speaker 4: Yeah, that's interesting. Dog Clothes.
Nick Hauser: I believe it. I believe he will pay a lot of money. Yeah.
Kate Padget-Koh: Their daughters to get suited up. Yeah.
Nick Hauser: Yeah. I guess too, you know, um, the segway in, you talked about a little bit, um, maybe when you were starting out that you didn't so much believe in what you were doing or if you spoke with somebody that, hey, maybe we'll do some business. Maybe we won't. But you mentioned to me earlier before we kind of sort of recording here that the week two mindset training was really powerful for you. Can you tell me a little more about that?
Kate Padget-Koh: Yes. Um, so I listened to it and I've done a lot of personal development. You know, I've had a lot of training and so on. And I was a little, I was a bit kind of thinking, oh, let's see how this was. But I found it so impactful, especially around, um, really breaking down who I think I am, what's my, I'm not that type of person. And even, you know, like for myself who I think I'm not very, I don't get stuck in a point of view. But even so, this was so powerful and what I loved was okay, there was one where he kept those people that you can't stand, like they really upset you and work out what it is. And when I started to come from that, it was all, you know, people who are pushy, who Erica and I really looked at and I, I flipped it on myself.
Kate Padget-Koh: Like, this is what you're probably afraid to be. And uh, so one, by rejecting that you can't even be at ease with anything like that. So this was a huge breakthrough for me. And plus too, because I don't have the issue with discipline or anything. I'm quite disciplined. Right? But what I do notice is, um, when I would get distinct, you know, I discouraged with something if I had calls where people like, no, no, no, I'm not interested. It would make me question and therefore that would impact my actions. Whereas here, you know, Santa says this is your character, you get your character to behave this way. And it was just like magical, okay, this isn't me, you know, this don't identify with this. And it was just so powerful. So I love the idea that we can form ourselves into whatever we choose. Um, and, and also the alchemy of self. I literally, you know, I spend a whole week just the factoring and I use it all the time. And um, you know, I just go into the pig just cause I'm a visual person and I go in and I literally look at it and, you know, get that sense of what it's like to go fast. So I think this week two are absolute gold.
Nick Hauser: Yeah, that's awesome. And that a lot of people really appreciate that. Was the one little piece of you mentioned was the most helpful for you to like, cause yeah, not only helps people, you know, get, get more organized and get motivated to take some action. But it's the thing that, the reason they're not doing that a lot of the times is that what you said is that the example using the training is like a, a puppeteer, like the person who pulls the strings and the puppet itself. And a lot of people walk around their whole entire life as the puppet and they say, well, you know, I'm this way. I don't like that. I don't do this. And you know, I can't do that. And it's like, well, yeah, if you, if you just allow your allowing something else to, you know, make that pop a dance.
Nick Hauser: And when we come into the training and it's like, well, hey, maybe, what if he didn't have to be like that? What if you could change something about yourself that you wanted to? And then people go like, well, you know, it's like, uh, just, you know, but nobody's ever said it before. And I guess, you know, everyone's told their whole life through their, whoever their family, friends, society that they've grown up around that this is the way you do things. And you took these tests when you were this age and you weren't good at math, you weren't good at social studies, whatever it was. And then they come to the training and they're trying to make a change where they're like, I can't do this. And then the training tells them, Hey, you actually can, it's just a decision you've currently been making the decision to just say, Hey, I'm not good at this forever. It might take some work, whatever you're trying to do, but we're going to show you how to put it in the work each and every day. But you are a control your destiny. And it sounds like that was what, what was really powerful too. Is that,
Kate Padget-Koh: yeah, yeah, yeah. Awesome. And um, just being, not just being able to craft those pop, I'd already kind of sentence myself. Right. And even the me, I think I'm pretty, you know, I think very good at working on personal development and so on. But this really was a game changer. And I also, what we spoke about before I want to at this point was the Facebook group because I have this thing about Facebook groups that I just think it's, it's quite messy like this to meet people. People are just talking about whatever. And so I would normally have thought, oh, it's a waste of time. I wouldn't join one. Um, and then this time I
Kate Padget-Koh: was very clear I was going to join. Um, and it was really, you know, that what came down, what it came down to was the way that some framed it, this is how you behave in this group. So it already elevated the value of this group to a whole new level. And then I also got, wow, this how powerful it is, how the community really works with each other, how encouraging they are. And then to just, you know, that, um, when, when people are making sales and doing things, it's really just so powerful and eat likewise with these interviews. Um, I'd accidentally seen what I wasn't one of yours must've been about six weeks ago and it was again, it was just so powerful for me. So it's completely changed my perspective on participating in any, you know, in Facebook groups or any type of group. And I think really cool component of this,
Nick Hauser: it's so, it's so interesting, right? Because so many people say things like that about they really value the group. Like these are, the training is amazing, but I just, cause if the group is the thing they get, they stay a part of every single day and the training, you know, they might go through week one and they might have their inch already. So if they're doing well and they're competent in their niche and their Atlantic clients, now they're not going back to the week one training because it served its purpose. But the group they ever, everyone stays in the group whether they're asking questions where they just want to check out an interview and yeah, there's, there's been a ton of work that from an issue land, no Sam put into engineering this group the way it is. And then that's like I'm in the group every day with people too.
Nick Hauser: And it's really good to hear that what we've done with it, people appreciate like how you're mentioning here, cause it is true though, a lot of Facebook groups, it just like a wild wild west and you go in there and it's just crazy. And the people like yourself who could offer a lot of value to people or looking for help themselves or just whatever it is, they don't want to participate because they're just going to see a bunch of spammy people, links and all this stuff. And it just, it dilutes the quality of the group. So that's what we've always tried, especially as we grow bigger and bigger to how can we keep that happening? How can we keep that, that small intimate community feel as it keeps getting bigger and bigger. Yeah.
Kate Padget-Koh: It's remarkable group of that size. It's their quality is so high.
Nick Hauser: Yeah. That's awesome. Okay, well now let's transition to, we've got, have understood that you've been talking to some people in your industry, identify their problems and we kind of understand how you get them on a sales call and how you communicate to them and how you define some of the things you're helping them do. What does it actually look like if you and I got started today and you know, how do we work together? What does the structure of that and you know, what does that piece look like for maybe some manufacturers or retailers out there wondering
Kate Padget-Koh: what it looks like is, um, I do and then I work over at three m, so it's like, um, an initial wound say three months because essentially with the type of customers that are looking to get, we need Moscow. Um, and then we go through the initial, the initial passes, we go through the whole deep dive into what they're doing. Once we've completed what, once we've basically complete the offer is agreed upon. I do put a contract in place, a simple contract just so everything's laid out in just as we've been talking about the Facebook group, this is how we do it, this is how we're not going to do it. It keeps them, the manufacturers clear on what they can expect from me and it keeps a lot of integrity around the conversation. Then I'll go into a deep dive into what they need, um, work on all the tools that they're using to communicate and, and look into the tracks of, um, value that they can provide to that potential clients.
Kate Padget-Koh: And then we, I, I work on a, um, strategy where they are doing that own development of, um, product with communication and in alignment with the, I will actually reach out to my network, um, and, and go out to bring those connections to them. And then we create partnerships collectively. So it works. Um, I can't say I've got exactly the same format with everybody. It is a little bit we spoke, but I'm happy to do it that way because, um, I think my niche is still being refined and I'm still learning a lot as I do is I work on with each client. But you know, I'm totally happy with that. And what I'm finding now is as weird as I'm getting, you know, I've, I've had some goods, um, experiences that I'm actually generating a new interest in leads without, you know, me even reaching out to anymore. Um, and I mentioned to you before, I just put one post on linkedin and somebody connected with me and call ask for a call the next day. So I think also, you know, the men momentum is really starting to take hold.
Nick Hauser: Yeah. It sounds like whatever you've been doing so far, it's really standing out to people and it's really hitting home with what their needs are. And that's why even with, um, it's a short amount of time. You've nailed his, just kicks her things. And I'm glad you said to the setting client expectations is important for you and that's your, you're comfortable knowing right now, the way you're working with clients, that it's evolving. You're learning more about what this client might need while the other person might need. And then eventually you'll probably see there's some underlying things that everyone needs to help them where you can kind of more, uh,
Kate Padget-Koh: yeah, is everything. And, um, that I need, you know, I'm clear, I'm, I need a few, it's probably gonna take me, I know, and maybe you can take you 10, it may be fine, but, um, I just want, you know, I'm trying, I'm working on things. I, I, I always commit to over delivering and I always commit to getting, you know, really close connection with any of my clients so that I know that the value is being delivered. They get the value. You don't, we talk about it. What is this experience like? How do you see you've evolved? So I'm, you know, I'm, I'm very committed to them experiencing the value and really getting the value in reality.
Nick Hauser: Yeah, no, it sounds like kind of a done with you at the moment. You know, you're working with them and then you kind of go away at your connections.
Kate Padget-Koh: And I listened to because as an industry expert and very experienced, but I'm really listened to what Sam said at this stage done with you. Just do that. And then the learning is huge. I mean I did think, oh maybe I should do a program, you know, maybe I should do some kind of online courses. And I thought, no, no, no, no, no. Just do the work now and then it can evolve. But it's even just over the last, like the past two months, the amount that I've experienced, the connections I've made and you know, the richness of the conversations. Extraordinary.
Nick Hauser: Yeah. That's the great thing. The road example about what you've been doing here is uh, you, you've gotten in the game and you know what a lot of people do with the stages, they may really understand, they've spoken with people, there's a really painful problem here and they, they just don't want to go out yet cause they want like a full program and built out or they might see like the program, they're going through the accelerator and say like, well how can my, like how can I be at that level on my version 1.0 and it just, it's not realistic. It's setting yourself up for failure where you're saying, hey, you know what, I'm still going to commit myself to over. It's not like you were saying, oh whatever. I'll just not get them results. But it's just being confident in that adaptation. That's where so many people stop themselves is there, there are get ready.
Nick Hauser: They research the niche, they edit their sales script, they practice the sales script that ready to go. Then they stop and they said, well, I don't know how I'm going to help these people and you know I'm in my week six and it's like, well you don't know till you get there. And when we always chat about, and that's why we say uplevel consulting, we help people form that program or product. But what happens before that is they're working with so many people and having those deep conversations like you've seen, you start to realize, okay, you know, let's say there was like an eight week structure you had for your offer. You might have, you know, a plan for weeks one through eight but once you get to week five, whatever you thought was going to take a week might take three and then that's what helps make an awesome program that actually is scalable, that really cast a wide net gate people, great results and people skip that all the time. And they say program because the program scalable. Yes it is. But if you don't take these steps that you're taking here, then it's hard to make a really quality program that's going to get results long term. Really stand the test of time. So that's why I love everything you're sharing here.
Kate Padget-Koh: Yeah, I, I don't, I mean I had to face a lot of my own questions like Landon, right nation, but doing it right is the set. Should it be another way? But then what I always stick to is I really get close to whoever I'm talking with. I really want to understand what they're dealing with and then you know, we can make an impact.
Nick Hauser: Yeah. It's amazing how
Nick Hauser: you shift all the attention. Now it said in the training, but people take that for granted a lot of the times because we say, well, if you're on a sales call or you're trying to pick your niche or whatever it is, put all your effort and attention on the other person you're speaking with or you're trying to understand. And by doing that, all the stuff you were having about yourself kind of falls away because you're just trying to, you're just trying to be like a detective. You're just trying to understand better and, and that you're really focused and you get excited. And once you start getting some feedback from people, and it's also good that you said that you have experienced in this industry, right. But still there, there's just some initial normal kind of like, Hey, am I in doing the right thing here? And so it's, I think it's good for people to hear that no matter what, it's always gonna be there, but you have to push through it like you have. Yeah.
Nick Hauser: So what's the, what's the vision here too? I know you said some of these things are new that you're doing with sustainability and kind of ECO supply chain, um, improvements. What's your revision here for, for your company and what you're trying to help other retailers and manufacturers do?
Kate Padget-Koh: So again, I'm still refining it. Um, and I do expect that it will, so it will take on another, well, it will refine its fallen this as it goes on. The critical parts are, um, impacting the industry. And critical part of that is sustainability for sure. Um, and actually one of my,
Kate Padget-Koh: uh, clients who is this supply chain [inaudible] sustainable supply chain company who has great experience, but he, he also wants to be appliance. So He's also one of my clients, uh, and they have a great business, but they don't know how to access some of the clients that I can. So it's, um, that's a huge part for me to do sustainable strategies with brands and retailers and with manufacturers because that's where I can really make the difference, uh, and to really impact how business and what's important for people is alive. You know, when I, I've kind of given up my quality of life several times in the pursuit of a very senior career and it isn't sustainable. So, you know, I'm using the term sustainable again, but I really want people to love what they're doing and really make a difference in the world, um, through how they, you know, whatever they work on and within the industry. I think this is just the time to do it because there's a lot, it's been quite broken. Uh, I don't say I have the whole solution, but I certainly can contribute to that. So if I was to go back to it, it's really about bringing respect and honor back into the industry. Uh, oh, Paul's thing about sustainability and about people really loving what they're doing and being very passionate about it. So that's it. Very cool. Cool. Yeah. Hmm.
Nick Hauser: What was your number one piece of advice before other members to of the accelerator program?
Kate Padget-Koh: Um, really do the work even when you don't feel like it and especially when you don't feel like it. Cause that's usually when you're confronted with something you don't like it. Right. And I, I notice myself, I would be like, oh, I don't know about this. Maybe this won't work. Whenever I that thought came into my head, I stuck with it or even went back and listened to that video again. So just stick with it. This, you know, I've been talking about evolve in what I'm doing and this must be many iterations from what sounds done because the richness is so visible. You know, it's so the quality of this program is so high and um, just stick with it when ever you don't feel like doing, do it and don't give up. Yeah. Great. One more thing. Really focus on the people you're serving.
Nick Hauser: Yup. Yup.
Nick Hauser: Those are great pieces of advice. I think you've, a lot of people can truly take those hardly sounds simple, right? Like do the work when something, when some form of resistance comes into your brain, like, don't do this or don't mess with this person or don't, you know, don't ask this person. That's tough question on a, on a sales call or a research called do it because usually on the other side, is that the growth that's happening for you? Yeah. Yeah. And if the people who want to, um, you know, a real sailor or a manufacturer or if they want to find out more about you online, where can they find you?
Kate Padget-Koh: They can find me. Um, apps hate at fashionable futures. Uh, oh, I'm in the group. Um, or, um, yeah, I think that's, that's it. Um,
Nick Hauser: yeah.
Nick Hauser: Awesome. Well this leap I use. So we'll let you get the bed. How it was great speaking with you. I mean, you're just so far what you've been able to do in such a short amount of time and, um, interesting niche and what's your, where the mission is here. I really like it. So looking forward to your continued success.
Kate Padget-Koh: Okay. Thank you. All right, so the day.
Nick Hauser: Yep. See Ya. Bye.