Human behavior typically follows the path of least resistance.
Make one option close and another option far away, a human will take the close option almost every time.
We can't help it, it's our "default".
What people don't know, is that you can design your environment so that the "defaults" we fall into are the ones that serve our goals.
Example: If you want to get out of bed on time, set the alarm on your phone and put it far away from your bed. This small environment change dramatically improves your likelihood of getting out of bed VS hitting snooze.
Sometimes people say things like: "Sam only shares simple, common sense advice, he never teaches anything advanced".
Today, mostly for fun, I want to share something advanced. (really advanced...).
Most of the time I share simple strategies anybody can use to make dramatic improvements to their life and business. I do this because 90% of the time, it's the simple things people are missing, and no advanced strategy is going to save them from a fundamental (but simple) mistake. Common sense is NOT common practice!
But today, fuck it. Let's go down the rabbit hole and twist some peoples minds.
Today's video is "Ninja Shit -- Playing To The Biases Of Facebook's Algorithm".